{"id":11362,"date":"2024-04-17T23:51:10","date_gmt":"2024-04-17T23:51:10","guid":{"rendered":"https:\/\/imsfund.com\/?p=11362"},"modified":"2024-04-17T23:51:10","modified_gmt":"2024-04-17T23:51:10","slug":"john-deere-hiring-cto-chief-tractor-officer-tiktok-creator","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2024\/04\/17\/john-deere-hiring-cto-chief-tractor-officer-tiktok-creator\/","title":{"rendered":"John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator"},"content":{"rendered":"


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This article originally appeared on Business Insider<\/a>. <\/sup><\/i><\/p>\n

Agriculture equipment company John Deere<\/a> is on the hunt for a different kind of CTO.<\/p>\n

The brand on Tuesday announced a two-week search<\/a> to find a “Chief Tractor Officer” who would create social media content to reach younger consumers<\/a>.<\/p>\n

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.<\/p>\n

“No matter what you do \u2014 whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into \u2014 it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge<\/a>.<\/p>\n

To kick off the search, John Deere tapped NFL quarterback Brock Purdy<\/a> (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.<\/p>\n

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.<\/p>\n

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.<\/p>\n

According to the contest rules<\/a>, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.<\/p>\n

In addition, entrants must live in the 48 contiguous states or DC \u2014 sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.<\/p>\n

Videos will be judged against four categories \u2014 originally, creativity, quality, and brand knowledge \u2014 after which five finalists will be chosen and notified after May 17.<\/p>\n<\/p><\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This article originally appeared on Business Insider. Agriculture equipment company John Deere is on the hunt for a different kind of CTO. The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers. One winning applicant will receive up to $192,300 to […]<\/p>\n","protected":false},"author":5,"featured_media":11363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1713387645-johndeerecopy.jpg?format=pjeg&auto=webp","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-11362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/11362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=11362"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/11362\/revisions"}],"predecessor-version":[{"id":11364,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/11362\/revisions\/11364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/11363"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=11362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=11362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=11362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}