Erika Kullberg, an attorney<\/a> with more than 21 million followers on social media, wants everyone to know how much social media sites really pay.<\/p>\n Kullberg regularly creates personal finance content for YouTube, Instagram, and TikTok and helps get people what they’re owed, like $1,000 if they’re bumped<\/a> from a flight. One of Kullberg’s videos addresses<\/a> how she paid off more than $225,000 in student loans in less than two years. Another<\/a> is about her decision to quit a $250,000 job in corporate law.<\/p>\n “YouTube is by far the highest paying social media platform for me,” Kullberg told Entrepreneur<\/i>.<\/p>\n In a video<\/a> posted to her accounts on Thursday, and earlier<\/a> on her website, Kullberg disclosed that she has two million subscribers on YouTube and her videos on the platform have received around 273 million views.<\/p>\n A 48-second<\/a> YouTube video Kullberg uploaded in December 2022 that received 4.1 million views made her $106.85. A longer<\/a> 12-minute YouTube video with fewer views (3.8 million) posted three years ago gave her a more substantial payout of $45,000 \u2014 for just one video.<\/p>\n Most of the money \u2014 $44,900 out of $45,000 \u2014 came from watch page ads.<\/p>\n Kullberg’s total earnings from YouTube for the last five years (before taxes and not including brand sponsorships) was more than $353,000.<\/p>\n @erikakullberg<\/a> How much I get paid from social media ? The amounts are just what platforms pay and don’t include sponsorships, which is another way creators get paid! @Creators Agency \u266c original sound – Money Lawyer Erika<\/a><\/p>\n<\/blockquote>\n Other platforms pay less. The bulk of Kullberg’s following comes from TikTok, where she has 9.2 million followers and 542 million views. There, she has made $5,756 since she began posting two years ago.<\/p>\n Facebook has paid Kullberg nearly four times as much in the same time frame. She has a following of 4.5 million on the platform and made $20,251 over about two years.<\/p>\n “It’s actually not much extra work to monetize on different platforms,” Kullberg told Entrepreneur.<\/i> “I’m using the same short videos and posting them across TikTok, YouTube Shorts, Instagram, and Facebook.”<\/p>\n Related: <\/b>More People Are Exploring Entrepreneurship Because of This Unexpected Reason<\/b><\/a><\/p>\n Kullberg has 5.3 million followers on Instagram but makes $0 from the platform because Instagram doesn’t pay<\/a> creators<\/a> directly anymore.<\/p>\n Though Kullberg has now amassed a following, she shared that it took her about three months of posting one YouTube video per week to get monetized. Being a social media influencer is the<\/i> dream job for Gen Z, with 57% stating in a recent report<\/a> that they would be an influencer if given the chance.<\/p>\n Other generations want the fame and fortune that social media fame can bring, too \u2014 41% of adults across all age groups said they wanted to be an “influencer” in the same report.<\/p>\n Related: <\/b>Gen Z’s Main Career Aspiration Is to Be an Influencer, According to a New Report<\/b><\/a><\/p>\n![\"\"](\"https:\/\/assets.entrepreneur.com\/images\/misc\/1716584316_6.jpg?width=1000\")
Erika Kullberg<\/i><\/sup><\/p>\n\n