{"id":11863,"date":"2024-05-29T21:40:36","date_gmt":"2024-05-29T21:40:36","guid":{"rendered":"https:\/\/imsfund.com\/?p=11863"},"modified":"2024-05-29T21:40:36","modified_gmt":"2024-05-29T21:40:36","slug":"why-you-need-a-customer-mission-statement","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2024\/05\/29\/why-you-need-a-customer-mission-statement\/","title":{"rendered":"Why You Need a Customer Mission Statement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>\n    Opinions expressed by Entrepreneur contributors are their own.  <\/p>\n<div>\n<p>Earlier this year, I attended a national marketing conference, where a bevy of speakers discussed methods for more effectively <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/5-strategies-to-know-as-you-scale-your-business\/474232\">connecting<\/a>, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout \u2014 it was all about us.<\/p>\n<p>&#8220;Us&#8221; as companies, &#8220;us&#8221; as marketers, &#8220;us&#8221; as employees, with the challenge of satisfying the needs of our organization.<\/p>\n<p>The true needs and perspectives of the customer weren&#8217;t part of the conversation. Never discussed were how to better address customers&#8217; goals, identify <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-understand-customer-needs\/429343\">unmet customer needs<\/a>, or create added value for the customer. Rather, promotion and awareness building were the be-all and end-all.<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/green-entrepreneur\/tweak-your-companys-mission-statement-to-inspire\/445138\" target=\"_self\" rel=\"noopener\">Tweak Your Company&#8217;s Mission Statement to Inspire Sustainability<\/a><\/b><\/p>\n<div class=\" bg-gray-100 flex flex-col sm:flex-row rounded-lg p-6 align-middle sm:text-left text-center\">\n<div class=\"flex flex-col justify-center align-middle mr-0 sm:mr-16\">\n<p class=\"text-sm leading-5 my-0\">\n      The rest of this article is locked.\n    <\/p>\n<p class=\"text-xl text-black font-bold leading-5 my-1\">\n      Join Entrepreneur<span class=\"text-yellow-500\">+<\/span> today for access.\n    <\/p>\n<\/p><\/div>\n<\/div><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/why-you-need-a-customer-mission-statement\/474266\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opinions expressed by Entrepreneur contributors are their own. Earlier this year, I attended a national marketing conference, where a bevy of speakers discussed methods for more effectively connecting, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout \u2014 it was all about us. &#8220;Us&#8221; as [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1716496236-customer-mission-statement-success-0524-g1349975304.jpg?format=pjeg&auto=webp","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-11863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/11863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=11863"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/11863\/revisions"}],"predecessor-version":[{"id":11865,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/11863\/revisions\/11865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/11864"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=11863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=11863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=11863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}