{"id":12744,"date":"2024-08-08T00:23:26","date_gmt":"2024-08-08T00:23:26","guid":{"rendered":"https:\/\/imsfund.com\/?p=12744"},"modified":"2024-08-08T00:23:26","modified_gmt":"2024-08-08T00:23:26","slug":"how-amazon-prime-video-beat-disney-hulu-netflix-in-ads","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2024\/08\/08\/how-amazon-prime-video-beat-disney-hulu-netflix-in-ads\/","title":{"rendered":"How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads"},"content":{"rendered":"


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Amazon Prime Video is more than a side benefit of a Prime membership \u2014 Amazon is building out the streaming service to stand on its own.<\/p>\n

Jeff Bezos saw Prime Video “as an opportunity to build a media company,” not just as an offshoot of Prime, Prime Video head Mike Hopkins told Reuters<\/a> on Wednesday.<\/p>\n

Amazon has worked towards that vision for four years. Prime Video became the largest<\/a> ad-supported streaming service in the U.S. in January after it started peppering movies and shows with ads by default for its 115 million U.S. subscribers<\/a>. Prime Video comes with Amazon’s $14.99 per month Prime membership; as of January, opting for no ads costs $2.99 extra<\/a> per month.<\/p>\n

Related: Sales Could Top $14 Billion on Amazon Prime Day, Hitting an All-Time High \u2014 Here’s Why<\/a><\/b><\/p>\n

Most subscribers chose not to pay more per month for ad-free viewing \u2014 only 15% opted to pay extra. The switch to ads had no impact on Amazon’s overall subscriber count, according to a Hub survey<\/a>, and could bring in $1.3 billion in ad revenue this year and $2.3 billion next year, according to Wall Street research firm MoffettNathanson<\/a>.<\/p>\n

“Virtually overnight, Amazon Prime Video dramatically transformed the video advertising ecosystem,” said<\/a> Mark Loughney, a Hub senior consultant. \"\"Jeff Bezos. (Photo by Emma McIntyre\/Getty Images)<\/sup><\/i><\/p>\n

Amazon framed<\/a> the shift to ads as a way to keep investing in Prime Video. Amazon MGM Studios had its biggest year in 2023 with 68 Emmy nominations<\/a> for original content like “The Marvelous Mrs. Maisel.”<\/p>\n

Nielsen’s June TV and streaming report<\/a> found that though Prime Video was not as popular<\/a> as Netflix and YouTube, it came out ahead of Hulu, Disney+, and Peacock. The Prime Video original series The Boys<\/i> drew 4 billion viewing minutes in June.<\/p>\n

Related: Prime Day Is Reportedly a ‘Major’ Source of Injury for Amazon Warehouse Workers<\/a><\/b><\/p>\n<\/p><\/div>\n


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Amazon Prime Video is more than a side benefit of a Prime membership \u2014 Amazon is building out the streaming service to stand on its own. Jeff Bezos saw Prime Video “as an opportunity to build a media company,” not just as an offshoot of Prime, Prime Video head Mike Hopkins told Reuters on Wednesday. […]<\/p>\n","protected":false},"author":5,"featured_media":12745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1723058590-Bezos-GettyImages-1078542150.jpg?format=pjeg&auto=webp","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-12744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/12744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=12744"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/12744\/revisions"}],"predecessor-version":[{"id":12746,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/12744\/revisions\/12746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/12745"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=12744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=12744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=12744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}