\n<\/p>\n
AI is already being used in game development \u2014 but it could soon go even further when it comes to the roleplaying games that millions of people play, says Hasbro’s CEO.<\/p>\n
At a Thursday Goldman Sachs event<\/a>, Hasbro CEO Chris Cocks said that the company is using AI internally to help develop games in “mostly machine-learning-based AI or proprietary AI as opposed to a ChatGPT approach.” Hasbro will use AI in the future as a knowledge and development assistant, giving the technology a seat at the game table.<\/p>\n Development is just one part of the broader AI puzzle, though. Cocks says he’s more excited about how the technology could impact the day-to-day gameplay of Hasbro’s customers.<\/p>\n Related:<\/b> ‘Embrace the Change.’ How the CEO of a 101-Year-Old Toy Company Adapts to an Ever-Evolving Industry<\/a><\/p>\n “If you look at a typical D&D player\u2026 I play with probably 30 or 40 people regularly,” Cocks said. “There’s not a single person who doesn’t use AI somehow for either campaign development or character development or story ideas. That’s a clear signal that we need to be embracing it.”<\/p>\n Cocks gave examples of AI helping D&D players with storytelling and introductions and said that those use cases could apply to other brands within the company. Hasbro’s portfolio<\/a> includes Transformers, Star Wars, and Marvel. Over 50 million people<\/a> around the world play Dungeons & Dragons.<\/p>\n