OpenAI made ChatGPT with search, or SearchGPT, live on Thursday<\/a> for paying subscribers, with plans to roll it out more broadly to free plans in the coming months. ChatGPT users can now click a “Search” button when they message the AI chatbot to conduct a real-time web search. The resulting answer has a “Sources” button with reference links.<\/p>\n “This is huge news in the search world,” Damian Rollison, director of market insights at AI marketing firm SOCi<\/a>, told Entrepreneur<\/i> in an emailed statement. “ChatGPT is probably best positioned amongst all competitors to upset Google’s dominance in search.”<\/p>\n Related: <\/b>ChatGPT Is Roasting Instagram Profiles in a Hilarious New Social Media Trend \u2014 Here’s How to Get Access<\/a><\/p>\n Google currently has about 90%<\/a> of the search engine market and still has an advantage: Google has a 26-year head start in experience over OpenAI, Rollison says, and “the success of SearchGPT will hinge on the company bringing a different approach to the search experience that users find truly refreshing and new.<\/p>\n The SearchGPT experience differs from Google in that the chatbot remains conversational. Instead of a page full of links, SearchGPT responds with a condensed summary of information that it has picked out from select sources. Users can give SearchGPT follow-up questions if the information it provides isn’t what they were looking for.<\/p>\n Related: <\/b>ChatGPT Finally Gives Businesses What They’ve Been Asking For<\/a><\/p>\n The AI chatbot also doesn’t have ads<\/a> or promoted answers yet, which further declutters its search response.<\/p>\n Alon Yamin, co-founder and CEO of AI plagiarism detection tool Copyleaks<\/a>, told Entrepreneur<\/i> that SearchGPT would “undoubtedly” affect traditional search engines like Google, but that it’s unclear how it would affect SEO or search engine optimization.<\/p>\n “As AI tools become more sophisticated and part of our day-to-day lives, distinguishing between AI-generated and human-created content, properly attributing original sources or authors, and empowering overall originality becomes even more critical,” Yamin stated.<\/p>\n ChatGPT has 200 million<\/a> weekly active users. 92% of Fortune 500<\/a> companies use OpenAI’s products.<\/p>\n Related:<\/b> Here’s How the CEOs of Salesforce and Nvidia Use ChatGPT in Their Daily Lives<\/a><\/p>\n<\/p><\/div>\n![\"\"](\"https:\/\/assets.entrepreneur.com\/images\/misc\/1730480952_SearchGPT.jpg?width=1000\")
SearchGPT in action. Photo Credit: OpenAI<\/i><\/sup><\/p>\nHow Is SearchGPT Different From Google Search?<\/h2>\n