{"id":14718,"date":"2025-01-17T06:49:50","date_gmt":"2025-01-17T06:49:50","guid":{"rendered":"https:\/\/imsfund.com\/?p=14718"},"modified":"2025-01-17T06:49:50","modified_gmt":"2025-01-17T06:49:50","slug":"duolingo-says-mandarin-chinese-new-learners-up-216-tiktok-ban","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2025\/01\/17\/duolingo-says-mandarin-chinese-new-learners-up-216-tiktok-ban\/","title":{"rendered":"Duolingo Says Mandarin Chinese New Learners Up 216%: TikTok Ban"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>As millions of U.S. TikTok users flock to Chinese-language social app RedNote in light of a <a href=\"https:\/\/www.entrepreneur.com\/business-news\/small-business-owners-worry-about-tiktok-ban\/485425\" rel=\"follow\" target=\"_self\">possible TikTok ban<\/a>, more Americans are trying to learn Chinese than ever.<\/p>\n<p>Duolingo, a language learning app used by <a href=\"https:\/\/blog.duolingo.com\/the-united-states-of-languages-an-analysis-of-duolingo-usage-state-by-state\/\" rel=\"follow\" target=\"_self\">millions<\/a>, reported on Wednesday that it had seen a 216% growth in new Mandarin Chinese learners in the U.S. this week compared to last year.<\/p>\n<p>&#8220;Learning Mandarin out of spite?&#8221; Duolingo stated <a href=\"https:\/\/x.com\/duolingo\/status\/1879582775055176008\" rel=\"follow\" target=\"_self\">in a post on X<\/a>. &#8220;You&#8217;re not alone.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p>Learning Mandarin out of spite? You&#8217;re not alone.<\/p>\n<p>We&#8217;ve seen a ~216% growth in new Chinese (Mandarin) learners in the US compared to this time last year. <a href=\"https:\/\/t.co\/9hzwBxfTgD\" rel=\"follow\" target=\"_self\">https:\/\/t.co\/9hzwBxfTgD<\/a> <a href=\"https:\/\/t.co\/qWM9f5oFYA\" rel=\"follow\" target=\"_self\">pic.twitter.com\/qWM9f5oFYA<\/a><\/p>\n<p>\u2014 Duolingo (@duolingo) <a href=\"https:\/\/twitter.com\/duolingo\/status\/1879582775055176008?ref_src=twsrc%5Etfw\" rel=\"follow\" target=\"_self\">January 15, 2025<\/a><\/p><\/blockquote>\n<p>The organic push to learn Mandarin arrives at a time when a Chinese-language app is burgeoning in popularity. <a href=\"https:\/\/www.reuters.com\/technology\/chinese-app-rednote-gained-millions-us-users-this-week-tiktok-refugees-joined-2025-01-16\/\" rel=\"follow\" target=\"_self\">Reuters<\/a> reported on Thursday that in just one day, from Sunday to Monday, nearly 3 million new users joined RedNote.<\/p>\n<p>The app is a Chinese <a href=\"https:\/\/www.nbcnews.com\/tech\/social-media\/rednote-chinese-tiktok-alternative-tops-app-charts-ahead-ban-rcna187497\" rel=\"follow\" target=\"_self\">TikTok alternative<\/a> that includes short videos, images, shopping, and more. While TikTok is owned by ByteDance, RedNote is owned by Xingyin Information Technology.<\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/www.entrepreneur.com\/business-news\/small-business-owners-worry-about-tiktok-ban\/485425\" rel=\"follow\" target=\"_self\">&#8216;More Than Marketing Tools&#8217;: Some Business Owners Are Worried About the Possible TikTok Ban<\/a><\/p>\n<p>Data <a href=\"https:\/\/www.reuters.com\/technology\/over-half-million-tiktok-refugees-flock-chinas-rednote-2025-01-14\/\" rel=\"follow\" target=\"_self\">obtained by Reuters<\/a> from research company Sensor Tower showed that U.S. downloads of RedNote were up 200% year-over-year. As of Wednesday, RedNote was the <a href=\"https:\/\/www.npr.org\/2025\/01\/15\/nx-s1-5260742\/tiktok-china-rednote-xiaohongshu-app\" rel=\"follow\" target=\"_self\">top social app<\/a> on the Google Play store, up from its position of number 162 last year.<\/p>\n<p>RedNote&#8217;s influx of new users, and Duolingo&#8217;s uptick in Mandarin Chinese learners, can both be explained by TikTok users looking for alternatives when faced with a possible TikTok ban.<\/p>\n<p>A <a href=\"https:\/\/www.entrepreneur.com\/business-news\/tiktok-ban-bill-becomes-law-gives-tiktok-9-months-to-sell\/473173\" rel=\"follow\" target=\"_self\">U.S. law passed in April<\/a> ordered ByteDance to sell TikTok by Jan. 19 or face a ban on the platform. Though the Supreme Court could halt the law before the Jan. 19 deadline, as of Thursday, it had not yet released a decision.<\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/www.entrepreneur.com\/business-news\/will-elon-musk-acquire-tiktok-tiktok-says-pure-fiction\/485526\" rel=\"follow\" target=\"_self\">Is TikTok Considering Selling Its U.S. Business to Elon Musk? Here&#8217;s What TikTok Says.<\/a><\/p>\n<p>TikTok&#8217;s 170 million U.S. users are now trying to find other social media avenues, including RedNote. The move from one Chinese app to another is a clear message that there is demand in the U.S. for Chinese social media apps, <a href=\"https:\/\/techcrunch.com\/2025\/01\/15\/duolingo-sees-216-spike-in-u-s-users-learning-chinese-amid-tiktok-ban-and-move-to-rednote\/\" rel=\"follow\" target=\"_self\">per TechCrunch<\/a>.<\/p>\n<p>TikTok <a href=\"https:\/\/www.nbcnews.com\/business\/business-news\/tiktok-says-ban-cost-us-small-businesses-creators-13-billion-first-mon-rcna183458\" rel=\"follow\" target=\"_self\">stated in a court filing<\/a> last month that a ban would cost U.S. creators and small businesses an estimated $1.3 billion in one month.<\/p>\n<p>U.S. use of TikTok was down 2.1% week-over-week ahead of the possible ban, down to about 82.2 million daily active users, according to <a href=\"https:\/\/www.reuters.com\/technology\/chinese-app-rednote-gained-millions-us-users-this-week-tiktok-refugees-joined-2025-01-16\/\" rel=\"follow\" target=\"_self\">Reuters<\/a>.<\/p>\n<p><b>Related:<\/b> <a href=\"https:\/\/www.entrepreneur.com\/business-news\/how-creators-brands-and-businesses-can-prepare-tiktok-ban\/485353\" rel=\"follow\" target=\"_self\">&#8216;Sent Ripples Through the Marketing World&#8217;: What Businesses Can Do Now to Prepare for a Possible TikTok Ban, According to a CEO<\/a><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/business-news\/duolingo-says-mandarin-chinese-new-learners-up-216-tiktok\/485667\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As millions of U.S. TikTok users flock to Chinese-language social app RedNote in light of a possible TikTok ban, more Americans are trying to learn Chinese than ever. Duolingo, a language learning app used by millions, reported on Wednesday that it had seen a 216% growth in new Mandarin Chinese learners in the U.S. this [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1737061096-Duolingo-2191479416.jpg?format=pjeg&auto=webp","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-14718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/14718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=14718"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/14718\/revisions"}],"predecessor-version":[{"id":14720,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/14718\/revisions\/14720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/14719"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=14718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=14718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=14718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}