{"id":14955,"date":"2025-02-06T02:31:01","date_gmt":"2025-02-06T02:31:01","guid":{"rendered":"https:\/\/imsfund.com\/?p=14955"},"modified":"2025-02-06T02:31:01","modified_gmt":"2025-02-06T02:31:01","slug":"gen-alphas-side-hustles-and-11-3-billion-spending-power","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2025\/02\/06\/gen-alphas-side-hustles-and-11-3-billion-spending-power\/","title":{"rendered":"Gen Alpha&#8217;s Side Hustles and $11.3 Billion Spending Power"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Americans can&#8217;t get enough of <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/not-sure-how-to-make-money-on-the-side-here-are-44-ideas\/293954\" rel=\"follow\" target=\"_self\">side hustles<\/a> \u2014 the gigs allowing them to earn extra cash outside of their 9-5 jobs \u2014 and <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/i-wish-i-received-this-advice-as-a-young-entrepreneur\/470467\" rel=\"follow\" target=\"_self\">young entrepreneurs<\/a> are especially keen to start their own. These days, 44% of millennials and 48% of Gen Z have a side hustle, according to Bankrate&#8217;s <a href=\"https:\/\/www.bankrate.com\/loans\/small-business\/millennial-gen-z-american-dream\/\" rel=\"follow\" target=\"_self\">Side Hustles Survey<\/a>.<\/p>\n<p>However, millennial and <a href=\"https:\/\/www.entrepreneur.com\/business-news\/gen-z-is-putting-in-the-extra-work-on-their-side-hustles\/471709\" rel=\"follow\" target=\"_self\">Gen Z side hustlers<\/a> are no longer the newest on the scene: Gen Alpha, born between 2010 and 2024, might be between the ages of 1 and 14, but many of them are already taking control of their financial futures.<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/move-over-millennials-how-gen-alphas-top-entrepreneurs\/462793\" rel=\"follow\" target=\"_self\">Move Over Boomers and Millennials \u2014 Here&#8217;s How Gen Alpha&#8217;s Top Entrepreneurs Are Printing Money<\/a><\/b><\/p>\n<p>A staggering 69% of Gen Alpha say they&#8217;ve started or plan to start a side hustle, according to the Acorns <a href=\"https:\/\/www.acorns.com\/learn\/acorns\/money-matters-kids-report-2024\/\" rel=\"follow\" target=\"_self\">Money Matters Report\u2122 for Kids<\/a>.<\/p>\n<p>Acorns&#8217; report, which surveyed more than 60,000 6-to-14-year-olds and 2,000 of their parents, explores <a href=\"https:\/\/www.entrepreneur.com\/business-news\/how-brands-can-connect-with-generation-alpha\/447657\" rel=\"follow\" target=\"_self\">Gen Alpha<\/a>&#8216;s financial planning \u2014 and their parents&#8217; own financial concerns.<\/p>\n<p>An &#8220;economic powerhouse&#8221; with an estimated $11.3 billion spending power, Gen Alpha is getting proactive about their personal finances: They&#8217;re planning or <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/5-steps-to-finally-launch-your-side-hustle-this-year\/486198\" rel=\"follow\" target=\"_self\">starting side hustles<\/a> to earn additional spending money (58%) or save funds for the future (31%), the report found.<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/business-news\/nearly-50-of-parents-have-started-side-hustles-survey\/476978\" rel=\"follow\" target=\"_self\">&#8216;My Schedule Is Mayhem&#8217;: Nearly 50% of Parents Now Have Side Hustles, According to a New Survey<\/a><\/b><\/p>\n<p>&#8220;It&#8217;s encouraging to see how mindful Gen Alpha already is about <a href=\"https:\/\/www.entrepreneur.com\/money-finance\/5-decisions-all-responsible-entrepreneurs-make-en-route-to\/367159\" rel=\"follow\" target=\"_self\">financial security<\/a>,&#8221; Acorns CEO Noah Kerner says.<\/p>\n<p>What exactly are these young side hustlers saving for? According to the report, 19% are already saving for college, 24% for their first car, 11% for their first home and 6% for their <a href=\"https:\/\/www.entrepreneur.com\/money-finance\/6-ways-a-bad-credit-score-might-derail-your-retirement-plans\/478852\" rel=\"follow\" target=\"_self\">retirement<\/a>.<\/p>\n<p>What&#8217;s more, Gen Alpha&#8217;s parents might be contributing to their children&#8217;s money mentalities.<\/p>\n<p>Most kids and teens aged 10 to 14 (63%) hear their parents <a href=\"https:\/\/www.entrepreneur.com\/money-finance\/do-you-know-your-money-language-it-can-have-a-real-impact\/448743\" rel=\"follow\" target=\"_self\">talk about money<\/a> often, and among children in that age group who associate stress with money, more than three-quarters of their parents report feeling the same way, Acorns&#8217; research revealed.<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/money-finance\/how-to-teach-kids-about-money-and-set-them-up-for-success\/480242\" rel=\"follow\" target=\"_self\">&#8216;It Was Taboo&#8217;: Parents Shape Their Children&#8217;s Relationship With Money. Here&#8217;s How to Set Kids Up for Long-Term Success Instead of Struggle.<\/a><\/b><\/p>\n<p>Northwestern Mutual vice president and chief portfolio manager Matt Stucky told <i>Entrepreneur <\/i>that parents can instill strong <a href=\"https:\/\/www.entrepreneur.com\/money-finance\/the-basics-of-money-management\/78994\" rel=\"follow\" target=\"_self\">money management skills<\/a> in their kids like any other good habit.<\/p>\n<p>&#8220;It just takes a lot of repetition \u2014 things like saving, <a href=\"https:\/\/www.entrepreneur.com\/money-finance\/7-ways-to-make-money-quick-by-only-investing-1000\/303429\" rel=\"follow\" target=\"_self\">investing<\/a>,&#8221; Stucky says. &#8220;I&#8217;m not going to teach my 4-year-old about investing, but just the idea of if I save a dollar, that means I can spend it down the road on something that I really want. That takes a while to sink in.&#8221;<\/p>\n<p><i>This article is part of our ongoing Young Entrepreneur\u00ae series highlighting the stories, challenges and triumphs of being a<\/i> <i>young business owner.<\/i><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/gen-alphas-side-hustles-and-113-billion-spending-power\/486650\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Americans can&#8217;t get enough of side hustles \u2014 the gigs allowing them to earn extra cash outside of their 9-5 jobs \u2014 and young entrepreneurs are especially keen to start their own. These days, 44% of millennials and 48% of Gen Z have a side hustle, according to Bankrate&#8217;s Side Hustles Survey. However, millennial and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1738789218-gen-alpha-side-hustle-106946983.jpg?format=pjeg&auto=webp","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-14955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/14955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=14955"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/14955\/revisions"}],"predecessor-version":[{"id":14957,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/14955\/revisions\/14957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/14956"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=14955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=14955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=14955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}