“Non-gearheads” now have the chance to design their own cars.<\/p>\n
Last month, an image appeared on Reddit of an unidentifiable small truck in a parking lot in Los Angeles. The sighting was first noted by Carscoops<\/i><\/a> just after TechCrunch<\/i><\/a> reported that Jeff Bezos was making an “affordable” vehicle through a “secretive EV startup” called Slate Auto.<\/p>\n Related:<\/b> I Tried Buying a Car on Amazon. Here Are the Pros and Cons.<\/a><\/p>\n Internet sleuths quickly put together (and TechCrunch<\/i> confirmed<\/a>) that the truck in the Reddit image was<\/i> the actual Slate Auto concept car.<\/p>\n Now, the company is ready for reservations, and personalization is key. Everything is customizable, from the exterior look to the color to the interior knobs.<\/p>\n “We think everyone should be able to personalize their car,” the website says. “But vehicles aren’t built to be customized by non-gearheads (we love you, gearheads). So, we changed that.”<\/p>\n In a video announcing the new “radically simple, radically affordable Slate truck” on X, CEO Chris Barman said the price starts in the “mid 20s,” though it will be closer to $20,000 (after federal EV tax credits). The single-cab electric truck is set to be delivered to customers in late 2026. The company is based in Troy, Michigan<\/a>.<\/p>\n The people spoke. We built. Meet the radically simple, radically affordable Slate. Reserve yours at https:\/\/t.co\/Y5RkOIFCRo<\/a> pic.twitter.com\/uvSZVpdkWv<\/a><\/p>\n \u2014 Slate Auto (@slateauto) April 25, 2025<\/a><\/p><\/blockquote>\n “There’s a massive population of people out there when it comes to safe, reliable, affordable transportation; there just really aren’t many alternatives for them,” CEO Chris Barman told Business Insider<\/a> ahead of the official unveiling.<\/p>\n Related:<\/b> The ‘Secretive’ Electric Vehicle Affordable Truck Was Just Spotted in Los Angeles<\/a><\/p>\n One way the company is keeping it affordable is through its customization options. For example, the trucks are wrapped, not painted, and can be changed at a customer’s whim.<\/p>\n “With other cars, you pick your color when you buy it, and that’s it,” the website says. “With a Slate, you can pick your color whenever\u2014and change it whenever. It’s the first vehicle of its kind designed to be easily wrapped.”<\/p>\n Wrap kits will start around $500, according to the company. (Though keeping it the simple gray\u2014as per the Reddit reveal\u2014will still stand out.)<\/p>\n What is this car?<\/a> Amazon founder Bezos, Mark Walter (Los Angeles Dodgers majority owner and CEO of Guggenheim Partners), and investor Thomas Tull have helped the new car company raise at least $111 million, per TechCrunch<\/i>.<\/p>\n NBC reports<\/a> that, according to a document<\/a> filed with the Securities and Exchange Commission, Melinda Lewison, the head of Bezos’ family office, is the new Slate Auto director.<\/p>\n![\"\"](\"https:\/\/assets.entrepreneur.com\/images\/misc\/1745863053__HeroBlankSlateandSUV_web.jpg?width=1000\"){kind=spacer}
Provided by Slate Auto<\/sup><\/p>\n\n
byu\/discostranger09<\/a> inwhatisthiscar<\/a><\/p><\/blockquote>\n