{"id":15958,"date":"2025-04-29T15:10:44","date_gmt":"2025-04-29T15:10:44","guid":{"rendered":"https:\/\/imsfund.com\/?p=15958"},"modified":"2025-04-29T15:10:44","modified_gmt":"2025-04-29T15:10:44","slug":"catering-business-started-on-a-whim-does-1000-events-a-year","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2025\/04\/29\/catering-business-started-on-a-whim-does-1000-events-a-year\/","title":{"rendered":"Catering Business Started on a Whim Does 1,000 Events a Year"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>\n    Opinions expressed by Entrepreneur contributors are their own.  <\/p>\n<div>\n<p>In an industry built on big moments, <a href=\"https:\/\/www.instagram.com\/sebcentner\/\" rel=\"follow\" target=\"_self\">Sebastien Centner<\/a> bets on the small stuff.<\/p>\n<p>&#8220;In our industry, there are things people just expect,&#8221; he says. &#8220;If it&#8217;s hot food, it should be hot. The food should be good. That&#8217;s the foundation. But that last five percent? That&#8217;s what makes us stand out.&#8221;<\/p>\n<p>Centner is the founder of <a href=\"https:\/\/www.eatertainment.com\/\" rel=\"follow\" target=\"_self\">Eatertainment<\/a>, a Toronto-based <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/what-you-need-to-know-before-starting-a-catering-business\/282439\" rel=\"follow\" target=\"_self\">catering<\/a> and events company that now runs more than 1,000 events a year. His journey started with confidence and a hard lesson.<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-this-chef-and-cancer-survivor-got-rid-of-ego\/489775\" rel=\"follow\" target=\"_self\">This &#8216;Chopped&#8217; Champ Beat Cancer 6 Times, Lost Nearly 200 Pounds and Found Power in Presence<\/a><\/b><\/p>\n<p>At the time, Centner wasn&#8217;t in the catering business. He was running a bar and <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/how-to-start-a-restaurant\/73384\" rel=\"follow\" target=\"_self\">restaurant<\/a> when a loyal customer asked if he could help cater his daughter&#8217;s engagement party. It would be his first attempt at doing an event like that.<\/p>\n<p>He figured he had everything covered: chefs, servers, drinks and food. <i>It can&#8217;t be that hard<\/i>, the hospitality entrepreneur thought.<\/p>\n<p>&#8220;It was a disaster,&#8221; he tells <a href=\"https:\/\/betheshow.media\/\" rel=\"follow\" target=\"_self\">Shawn Walchef<\/a>, host of <a href=\"https:\/\/www.entrepreneur.com\/podcasts\/restaurant-influencers\" rel=\"follow\" target=\"_self\"><i>Restaurant Influencers<\/i><\/a>. &#8220;If we delivered 50 percent of what the client expected, I&#8217;d be surprised.&#8221;<\/p>\n<p>But instead of walking away, he got obsessed. &#8220;In the first year, we did 20 events,&#8221; he says. &#8220;I learned from event to event to event. I did a less and less sh*tty job each time.&#8221;<\/p>\n<p>Over time, he developed a system based on <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/9-ways-to-prepare-for-growth-and-success-preparing-for\/205644\" rel=\"follow\" target=\"_self\">preparation<\/a> and precision. Every detail of an event was mapped out in advance so his team could handle curveballs and still deliver something special.<\/p>\n<p>&#8220;I always say we can only deliver the five percent if we&#8217;ve already planned out the first 95,&#8221; he says. &#8220;If you&#8217;re scrambling to fix something basic the day of the event, you don&#8217;t have time to go above and beyond.&#8221;<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/branded-hospitality-where-strategy-meets-shtick\/489510\" rel=\"follow\" target=\"_self\">How a &#8216;Finance Guy&#8217; and &#8216;Restaurant Guy&#8217; Joined Forces to Invest in Over 55 Companies<\/a><\/b><\/p>\n<p>The philosophy stuck. So did the pressure.<\/p>\n<p>&#8220;You&#8217;re tasting wine together, you&#8217;re flying to South Africa to scout venues, you&#8217;re basically on vacation with your clients,&#8221; he says. &#8220;But if something goes wrong, we&#8217;re the help. They&#8217;re not our friends.&#8221;<\/p>\n<p>Centner loves the energy of the catering world \u2014 the pace, problem-solving and creativity. But he&#8217;s clear on one thing: This is a business, and it only works if you consistently deliver.<\/p>\n<p>And that&#8217;s not something he does alone. His wife, <a href=\"https:\/\/www.instagram.com\/sheilacentner\/\" rel=\"follow\" target=\"_self\">Sheila<\/a>, has been with him since the very beginning, helping to drive both the business and the brand forward. &#8220;She balances me,&#8221; <a href=\"https:\/\/www.sebandsheila.com\/homepage\" rel=\"follow\" target=\"_self\">Centner<\/a> says.<\/p>\n<p>The couple&#8217;s connection wasn&#8217;t just instant in business. It was instant in life. &#8220;When I did meet her, we met, [and] she moved in within a week,&#8221; he says. &#8220;We were engaged within a month, and we were married within the year.&#8221;<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-a-jersey-kid-grew-his-business-into-a-west-coast\/489180\" rel=\"follow\" target=\"_self\">How a Jersey Kid Grew His Restaurant Business Into a West Coast Powerhouse<\/a><\/b><\/p>\n<p>They&#8217;ve worked side by side for decades. While Centner focuses on logistics and scaling, Sheila leads the creative side \u2014 developing content, directing strategy and constantly pushing the company to evolve.<\/p>\n<p>&#8220;She&#8217;s the one who&#8217;ll say, &#8216;If I see one more matcha green tea mini burger, I&#8217;m going to scream,'&#8221; he laughs. &#8220;And she&#8217;s right. We&#8217;ve been doing it for six months. We gotta get rid of it.&#8221;<\/p>\n<p>With Sheila leading the <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-micromanaging-your-creative-team-leads-to-mediocrity\/454559\" rel=\"follow\" target=\"_self\">creative direction<\/a> and content strategy, Eatertainment&#8217;s in-house team now captures every event, edits video reels and sends clients curated highlight recaps. It&#8217;s a layer of polish that didn&#8217;t exist in catering just a few years ago. That personal touch has become part of their five percent.<\/p>\n<p>What keeps Centner going after two decades isn&#8217;t just growth or scale. It&#8217;s the people. &#8220;My favorite part is seeing people&#8217;s faces when they walk into a room,&#8221; he says. &#8220;They smile. They pull out their phones. That&#8217;s the reaction we want.&#8221;<\/p>\n<p>For Centner, that moment is everything. The lights, the food, the music \u2014 it all builds to that spark of joy. That connection. It&#8217;s the extra five percent that <a href=\"https:\/\/www.instagram.com\/eatertainment\/#\" rel=\"follow\" target=\"_self\">Eatertainment<\/a> was built to deliver.<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/sponsorship-expert-shares-advice-for-creators\/489127\" rel=\"follow\" target=\"_self\">Most Creators Are Doing Brand Deals Wrong \u2014 And This Sponsorship Expert Has Some Advice for Them<\/a><\/b><\/p>\n<h2>About <i>Restaurant Influencers<\/i><\/h2>\n<p><a href=\"https:\/\/www.entrepreneur.com\/podcasts\/restaurant-influencers\" rel=\"follow\" target=\"_self\"><i>Restaurant Influencers<\/i><\/a> is brought to you by Toast, the powerful restaurant point-of-sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.<\/p>\n<p>Toast \u2014 Powering Successful Restaurants. Learn more about <a href=\"https:\/\/bit.ly\/3vpeVsc\" rel=\"follow\" target=\"_self\">Toast<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/catering-business-started-on-a-whim-does-1000-events-a-year\/489848\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opinions expressed by Entrepreneur contributors are their own. In an industry built on big moments, Sebastien Centner bets on the small stuff. &#8220;In our industry, there are things people just expect,&#8221; he says. &#8220;If it&#8217;s hot food, it should be hot. The food should be good. That&#8217;s the foundation. But that last five percent? That&#8217;s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1744296212-RIGraphic-278.jpeg?format=pjeg&auto=webp","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-15958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/15958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=15958"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/15958\/revisions"}],"predecessor-version":[{"id":15960,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/15958\/revisions\/15960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/15959"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=15958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=15958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=15958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}