{"id":16243,"date":"2025-05-23T11:18:49","date_gmt":"2025-05-23T11:18:49","guid":{"rendered":"https:\/\/imsfund.com\/?p=16243"},"modified":"2025-05-23T11:18:49","modified_gmt":"2025-05-23T11:18:49","slug":"klarna-uses-an-ai-clone-of-its-ceo-to-summarize-earnings","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2025\/05\/23\/klarna-uses-an-ai-clone-of-its-ceo-to-summarize-earnings\/","title":{"rendered":"Klarna Uses an AI Clone of Its CEO to Summarize Earnings"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Was that <a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-ceo-reverses-course-by-hiring-more-humans-not-ai\/491396\" rel=\"follow\" target=\"_self\">Klarna<\/a> CEO Sebastian Siemiatkowski on the screen or an AI clone?<\/p>\n<p>When &#8220;buy now, pay later&#8221; fintech company Klarna reported its first-quarter financial results this week <a href=\"https:\/\/www.youtube.com\/watch?v=lvbkhFYl5ZE&amp;list=TLGG-BSBbIPRJ-8yMjA1MjAyNQ&amp;t=14s\" rel=\"follow\" target=\"_self\">via video<\/a>, it placed a realistic AI clone of Siemiatkowski, 43, front and center. The clone started the one-minute, 23-second presentation by admitting it was an &#8220;AI avatar, here to share Klarna&#8217;s Q1 2025 highlights.&#8221;<\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-ceo-ai-is-capable-of-replacing-all-jobs-mine-too\/485166\" rel=\"follow\" target=\"_self\">&#8216;Not Necessarily Super Excited About This&#8217;: Klarna&#8217;s CEO Says AI Can Take Over All Jobs, Including His Own<\/a><\/p>\n<p>According to Klarna&#8217;s <a href=\"https:\/\/www.klarna.com\/international\/press\/klarna-accelerates-global-momentum-in-q1-2025-and-unlocks-large-gains-from\/\" rel=\"follow\" target=\"_self\">first quarter 2025 results<\/a>, the company hit 100 million active consumers in the first quarter of 2025, a new record and the fastest growth in two years. Klarna also delivered its fourth profitable quarter in a row, achieving an adjusted operating profit of $3 million. Revenue rose 15% year-over-year to $701 million for Q1, with the U.S. driving 33% of that growth.<\/p>\n<p>On the call, Siemiatkowski&#8217;s likeness voiced that AI was the reason behind the company&#8217;s growth. Klarna said that 96% of its roughly <a href=\"https:\/\/www.cnbc.com\/2025\/05\/14\/klarna-ceo-says-ai-helped-company-shrink-workforce-by-40percent.html\" rel=\"follow\" target=\"_self\">3,000 employees<\/a> use AI daily, resulting in a 152% increase in revenue per employee since the first quarter of 2023. The company is aiming to eventually reach $1 million in revenue per employee with the help of AI, up from <a href=\"https:\/\/finance.yahoo.com\/news\/klarna-revenue-per-employee-soars-003618610.html\" rel=\"follow\" target=\"_self\">$575,000 per worker<\/a> last year.<\/p>\n<p>&#8220;AI is helping us work smarter, scale faster, and deliver more value,&#8221; the AI clone stated.<\/p>\n<p>Despite being upfront with the admission that it was an AI clone giving the results, <i>Entrepreneur<\/i> had a hard time telling the AI apart from Siemiatkowski.<\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/www.entrepreneur.com\/business-news\/duolingos-bored-teen-chatbot-spoke-for-ceo-on-earnings-call\/482533\" rel=\"follow\" target=\"_self\">Duolingo Put Its Sarcastic Teen Chatbot to Work on Its Earnings Call<\/a><\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2025\/05\/21\/klarna-used-an-ai-avatar-of-its-ceo-to-deliver-earnings-it-said\/\" rel=\"follow\" target=\"_self\"><i>TechCrunch<\/i><\/a> noted that the clone didn&#8217;t blink as much as a human would, and its voice didn&#8217;t sync up perfectly with its lip movements.<\/p>\n<p>Siemiatkowski&#8217;s AI avatar said in the presentation that Klarna is using AI for marketing, product development, customer support, and insights.<\/p>\n<p>&#8220;100 million consumers, profit, growth, and AI is the engine driving it all,&#8221; the avatar stated.<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Klarna\u2019s Q1\u201925 Results\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lvbkhFYl5ZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p>Klarna leads the U.S. market as the biggest &#8220;Pay in 4&#8221; loan company and was named Walmart&#8217;s <a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-becomes-walmarts-exclusive-buy-now-pay-later-option\/488616\" rel=\"follow\" target=\"_self\">exclusive installment loan provider<\/a> in the U.S. in March. However, its <a href=\"https:\/\/www.cnbc.com\/2025\/05\/19\/klarna-doubles-losses-in-first-quarter-as-ipo-remains-on-hold.html\" rel=\"follow\" target=\"_self\">net loss<\/a> for the first three months of 2025 was $99 million, more than double the $47 million it reported at the same time last year.<\/p>\n<p>The company first <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7266799465007607809\/\" rel=\"follow\" target=\"_self\">showcased<\/a> an AI avatar of Siemiatkowski in December to talk about earnings for the third quarter of 2024. The voice of the AI avatar had a different accent, was more robotic, and the voice sync lagged more than the more recent version, but it was able to deliver the results in one minute and 22 seconds.<\/p>\n<p>Klarna has worked for years to position itself as an AI-first company, cutting its workforce by 40% since 2022, and asking employees to <a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-ceo-aims-to-cut-half-of-workforce-give-ai-the-work\/479322\" rel=\"follow\" target=\"_self\">use AI to fill in the gaps<\/a>. In February 2024, the company announced a customer service AI that it claimed could do the work of <a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-says-its-ai-assistant-does-the-work-of-700-people\/470405\" rel=\"follow\" target=\"_self\">700 human customer service agents<\/a> and handle questions in more than 35 languages.<\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/www.entrepreneur.com\/business-news\/buying-now-to-pay-later-credit-card-protections-now-apply\/474530\" rel=\"follow\" target=\"_self\">There Are New Rules for &#8216;Buy Now, Pay Later&#8217; Programs \u2014 Here&#8217;s What to Know<\/a><\/p>\n<p>According to Klarna&#8217;s first-quarter results, AI has had the most profound impact on Klarna&#8217;s customer service department. AI slashed costs by 40% while maintaining customer satisfaction rates, the company said.<\/p>\n<p>However, AI alone is not enough to handle customer requests. Earlier this month, Siemiatkowski <a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-replaces-workers-with-ai-with-hiring-freeze-pay-bump\/484348\" rel=\"follow\" target=\"_self\">reversed an AI-induced hiring freeze<\/a> to hire human workers again for customer service. He told <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-05-08\/klarna-turns-from-ai-to-real-person-customer-service\" rel=\"follow\" target=\"_self\"><i>Bloomberg<\/i><\/a> that it was &#8220;so critical&#8221; to provide human support for customers if they needed it.<\/p>\n<p>Klarna <a href=\"https:\/\/www.cnbc.com\/2025\/03\/14\/buy-now-pay-later-lender-klarna-files-for-us-ipo.html\" rel=\"follow\" target=\"_self\">filed<\/a> for a U.S. initial public offering in March but <a href=\"https:\/\/www.wsj.com\/livecoverage\/stock-market-tariffs-trade-war-04-04-2025\/card\/exclusive-klarna-pauses-planned-ipo-after-trump-tariff-turmoil-NMXYuKXzW6Xv4ao3CSxr\" rel=\"follow\" target=\"_self\">paused its plans<\/a> a month later due to market volatility. The company is now planning to go public <a href=\"https:\/\/www.linkedin.com\/news\/story\/klarna-postpones-ipo-until-autumn-6821609\/?utm_source=rss&amp;utm_campaign=storylines_en\" rel=\"follow\" target=\"_self\">later this year<\/a>.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/business-news\/klarna-uses-an-ai-clone-of-its-ceo-to-summarize-earnings\/492085\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Was that Klarna CEO Sebastian Siemiatkowski on the screen or an AI clone? When &#8220;buy now, pay later&#8221; fintech company Klarna reported its first-quarter financial results this week via video, it placed a realistic AI clone of Siemiatkowski, 43, front and center. The clone started the one-minute, 23-second presentation by admitting it was an &#8220;AI [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1747934049-Klarna-CEO-GettyImages-1202832313.jpg?format=pjeg&auto=webp","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-16243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/16243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=16243"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/16243\/revisions"}],"predecessor-version":[{"id":16245,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/16243\/revisions\/16245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/16244"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=16243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=16243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=16243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}