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Starbucks has begun training<\/a> for its “Green Apron Service,” which aims to bring a more familiar feel to customer service interactions. The coffee giant has reported five consecutive quarterly losses, according to its latest earnings release<\/a> reported in April.<\/p>\n Starbucks told CNBC<\/a> Monday that a pilot run of its “Green Apron Service” in 1,500 stores showed numerous improvements, including increased sales. Now, the service goes national.<\/p>\n Related:<\/b> Starbucks Tells Employees to Return to the Office or Take a Buyout<\/a><\/p>\n It’s all a part of the “Back to Starbucks” plan enacted by CEO Brian Niccol<\/a>. In June, Niccol told Reuters<\/a> that the “Green Apron” model for service and staffing would be implemented in all stores in North America before the end of the summer.<\/p>\n The plan aims to improve the in-store customer experience after years of focusing on mobile and pickup orders.<\/p>\n “The strategy is to reconnect our partners with our customers,” Chief Operating Officer Mike Grams told CNBC on Monday. “When you walk through that door, you’re greeted with a smile. You are greeted again at handoff, a perfect cup of coffee … and you’re met with that connection.”<\/p>\n The Green Apron and Back to Starbucks plans present a slew of changes, including a new dress code<\/a> featuring the green aprons for baristas, upgraded interiors<\/a>, writing names on cups again (which meant buying 200,000 Sharpies), ending its open-door policy for restrooms, cutting menu items<\/a>, making drinks in four minutes<\/a> or less, and more.<\/p>\n Starbucks also recently reduced the maximum allowed number of drinks for mobile orders, from 15 to 12<\/a>, to help with speed during peak times.<\/p>\n Bloomberg previously reported<\/a> that Starbucks is testing an algorithm to sequence mobile orders with pickup time slots.<\/p>\n Related:<\/b> Starbucks Is Hiring In-Store Human Workers After Replacing People With Machines \u2014 and Finding It Didn’t Work<\/a><\/p>\n Starbucks<\/a> reports its latest quarterly earnings after the bell on Tuesday.<\/p>\n Join top CEOs, founders and operators at the<\/i> <\/i>Level Up conference<\/i><\/a> to unlock strategies for scaling your business, boosting revenue and building sustainable success.<\/i><\/sup><\/p>\n<\/div>\n Starbucks has begun training<\/a> for its “Green Apron Service,” which aims to bring a more familiar feel to customer service interactions. The coffee giant has reported five consecutive quarterly losses, according to its latest earnings release<\/a> reported in April.<\/p>\n Starbucks told CNBC<\/a> Monday that a pilot run of its “Green Apron Service” in 1,500 stores showed numerous improvements, including increased sales. Now, the service goes national.<\/p>\n Related:<\/b> Starbucks Tells Employees to Return to the Office or Take a Buyout<\/a><\/p>\n<\/div>\nWhat Is Green Apron Service?<\/h2>\n