{"id":21036,"date":"2026-07-21T19:27:51","date_gmt":"2026-07-21T19:27:51","guid":{"rendered":"https:\/\/imsfund.com\/?p=21036"},"modified":"2026-07-21T19:27:51","modified_gmt":"2026-07-21T19:27:51","slug":"burger-king-president-says-glp-1s-will-have-impact-on-industry","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2026\/07\/21\/burger-king-president-says-glp-1s-will-have-impact-on-industry\/","title":{"rendered":"Burger King President Says GLP-1s Will Have &#8216;Impact&#8217; on Industry"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.entrepreneur.com\/franchises\/directory\/burger-king\/284266\" target=\"_blank\" rel=\"noopener\">Burger King<\/a> is getting ready for a future where people still want <a href=\"https:\/\/www.entrepreneur.com\/franchises\/directory\/food?type=multisearch&amp;data1=randomize:false,category:food&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25\" target=\"_blank\" rel=\"noopener\">fast food<\/a>, just less food. \u201cThis <a href=\"https:\/\/www.entrepreneur.com\/business-news\/weight-loss-drugs-are-changing-fast-food-restaurant-menus\/502019\" target=\"_blank\" rel=\"noopener\">GLP-1 movement<\/a> is going to have a profound impact on the industry,\u201d said <a href=\"https:\/\/www.entrepreneur.com\/buying-a-franchise\/burger-kings-ceo-gave-out-his-number-to-1500-customers\" target=\"_blank\" rel=\"noopener\">Tom Curtis<\/a>, Burger King\u2019s president of U.S. and Canada, in an interview with <a href=\"https:\/\/www.nbcnews.com\/business\/ceo-interviews\/burger-king-glp1s-tom-curtis-rcna588024\" target=\"_blank\" rel=\"noopener\">NBC News<\/a>. The chain is already testing items like Whopper Bites and protein-forward bowls to satisfy shifting appetites.<\/p>\n<p>The stakes are real. A Gallup poll found 11% of U.S. adults are currently on a GLP-1 medication, nearly four times the number from two years ago, and nearly half of GLP-1 users told the <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/restaurant-economic-insights\/analysis-commentary\/glp-1-and-restaurants-shifting-habits,-not-shrinking-demand\/\" target=\"_blank\" rel=\"noopener\">National Restaurant Association<\/a> they\u2019ve cut back on dining out. JPMorgan estimates GLP-1s could wipe out $30 billion to $55 billion in annual food and beverage industry revenue by 2030.<\/p>\n<p>Curtis said Burger King isn\u2019t rushing to overhaul the menu yet, since Whopper sales remain strong. The chain is instead leaning on its $2 billion \u201cReclaim the Flame\u201d turnaround, which helped drive a 5.8% same-store sales increase last quarter, reversing a 1.1% decline the year before.<\/p>\n<\/p><\/div>\n<div>\n<p><a href=\"https:\/\/www.entrepreneur.com\/franchises\/directory\/burger-king\/284266\" target=\"_blank\" rel=\"noopener\">Burger King<\/a> is getting ready for a future where people still want <a href=\"https:\/\/www.entrepreneur.com\/franchises\/directory\/food?type=multisearch&amp;data1=randomize:false,category:food&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25\" target=\"_blank\" rel=\"noopener\">fast food<\/a>, just less food. \u201cThis <a href=\"https:\/\/www.entrepreneur.com\/business-news\/weight-loss-drugs-are-changing-fast-food-restaurant-menus\/502019\" target=\"_blank\" rel=\"noopener\">GLP-1 movement<\/a> is going to have a profound impact on the industry,\u201d said <a href=\"https:\/\/www.entrepreneur.com\/buying-a-franchise\/burger-kings-ceo-gave-out-his-number-to-1500-customers\" target=\"_blank\" rel=\"noopener\">Tom Curtis<\/a>, Burger King\u2019s president of U.S. and Canada, in an interview with <a href=\"https:\/\/www.nbcnews.com\/business\/ceo-interviews\/burger-king-glp1s-tom-curtis-rcna588024\" target=\"_blank\" rel=\"noopener\">NBC News<\/a>. The chain is already testing items like Whopper Bites and protein-forward bowls to satisfy shifting appetites.<\/p>\n<p>The stakes are real. A Gallup poll found 11% of U.S. adults are currently on a GLP-1 medication, nearly four times the number from two years ago, and nearly half of GLP-1 users told the <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/restaurant-economic-insights\/analysis-commentary\/glp-1-and-restaurants-shifting-habits,-not-shrinking-demand\/\" target=\"_blank\" rel=\"noopener\">National Restaurant Association<\/a> they\u2019ve cut back on dining out. JPMorgan estimates GLP-1s could wipe out $30 billion to $55 billion in annual food and beverage industry revenue by 2030.<\/p>\n<p>Curtis said Burger King isn\u2019t rushing to overhaul the menu yet, since Whopper sales remain strong. The chain is instead leaning on its $2 billion \u201cReclaim the Flame\u201d turnaround, which helped drive a 5.8% same-store sales increase last quarter, reversing a 1.1% decline the year before.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/buying-a-franchise\/burger-king-president-says-glp-1s-will-have-a-profound-impact-on-fast-food\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King is getting ready for a future where people still want fast food, just less food. \u201cThis GLP-1 movement is going to have a profound impact on the industry,\u201d said Tom Curtis, Burger King\u2019s president of U.S. and Canada, in an interview with NBC News. The chain is already testing items like Whopper Bites [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/07\/burger-king-president-tim-curtis-0726.jpg?resize=1024,655","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-21036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/21036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=21036"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/21036\/revisions"}],"predecessor-version":[{"id":21038,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/21036\/revisions\/21038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/21037"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=21036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=21036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=21036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}