{"id":21143,"date":"2026-07-30T20:19:44","date_gmt":"2026-07-30T20:19:44","guid":{"rendered":"https:\/\/imsfund.com\/?p=21143"},"modified":"2026-07-30T20:19:44","modified_gmt":"2026-07-30T20:19:44","slug":"how-this-colorful-high-energy-drink-chain-is-disrupting-coffee","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2026\/07\/30\/how-this-colorful-high-energy-drink-chain-is-disrupting-coffee\/","title":{"rendered":"How This Colorful, High-Energy Drink Chain Is Disrupting Coffee"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>7 Brew is pouring it on. Brew Crew Holdings, the chain\u2019s largest <a href=\"https:\/\/www.entrepreneur.com\/franchises\/the-role-and-responsibilities-of-a-franchisee-defined\/425547\" target=\"_blank\" rel=\"noopener\">franchisee<\/a>, finished 2025 with 130 stores and $273 million in sales, ranking No. 61 among the country\u2019s largest restaurant franchisees, <a href=\"https:\/\/www.franchisetimes.com\/franchise_times_cover_stories\/why-7-brew-s-largest-franchisee-wants-to-keep-pouring-it-on\/article_df11d124-1e68-4293-bb38-5665f20c5989.html\" target=\"_blank\" rel=\"noopener\">Franchise Times reports<\/a>. It\u2019s targeting 100 new locations this year alone.<\/p>\n<p>\u201cI think the industry hasn\u2019t been <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-successfully-disrupt-your-industry-in-6-steps\/430995\" target=\"_blank\" rel=\"noopener\">disrupted<\/a> in a long time, and that\u2019s what\u2019s been happening over the last few years,\u201d said Brew Crew President Connor Wilson. Franchised 7 Brew stores now average $2.65 million in annual sales, up from $1.9 million the year before, fueled by customizable, colorful drinks like Pink Mermaid 7 Fizz and Cereal Milk Matcha served through double drive-thrus. Weekly volumes are \u201cinsane,\u201d says operations director Matt Martinkovic.<\/p>\n<p>7 Brew is part of a new breed of drink chain shaking up the category. Along with <a href=\"https:\/\/www.entrepreneur.com\/business-news\/the-third-largest-coffee-chain-in-the-us-barely-sells\/503079\" target=\"_blank\" rel=\"noopener\">Dutch Bros<\/a> and dirty-soda concepts Swig and Fiiz Drinks, it\u2019s pushing traditional coffee chains to rethink their own menus. Iced drinks overtook hot coffee sales at <a href=\"https:\/\/www.entrepreneur.com\/franchises\/directory\/dunkin\/282304\" target=\"_blank\" rel=\"noopener\">Dunkin\u2019<\/a> two years ago, and Starbucks\u2019 refresher platform is now a $2 billion business.<\/p>\n<\/p><\/div>\n<div>\n<p>7 Brew is pouring it on. Brew Crew Holdings, the chain\u2019s largest <a href=\"https:\/\/www.entrepreneur.com\/franchises\/the-role-and-responsibilities-of-a-franchisee-defined\/425547\" target=\"_blank\" rel=\"noopener\">franchisee<\/a>, finished 2025 with 130 stores and $273 million in sales, ranking No. 61 among the country\u2019s largest restaurant franchisees, <a href=\"https:\/\/www.franchisetimes.com\/franchise_times_cover_stories\/why-7-brew-s-largest-franchisee-wants-to-keep-pouring-it-on\/article_df11d124-1e68-4293-bb38-5665f20c5989.html\" target=\"_blank\" rel=\"noopener\">Franchise Times reports<\/a>. It\u2019s targeting 100 new locations this year alone.<\/p>\n<p>\u201cI think the industry hasn\u2019t been <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-successfully-disrupt-your-industry-in-6-steps\/430995\" target=\"_blank\" rel=\"noopener\">disrupted<\/a> in a long time, and that\u2019s what\u2019s been happening over the last few years,\u201d said Brew Crew President Connor Wilson. Franchised 7 Brew stores now average $2.65 million in annual sales, up from $1.9 million the year before, fueled by customizable, colorful drinks like Pink Mermaid 7 Fizz and Cereal Milk Matcha served through double drive-thrus. Weekly volumes are \u201cinsane,\u201d says operations director Matt Martinkovic.<\/p>\n<p>7 Brew is part of a new breed of drink chain shaking up the category. Along with <a href=\"https:\/\/www.entrepreneur.com\/business-news\/the-third-largest-coffee-chain-in-the-us-barely-sells\/503079\" target=\"_blank\" rel=\"noopener\">Dutch Bros<\/a> and dirty-soda concepts Swig and Fiiz Drinks, it\u2019s pushing traditional coffee chains to rethink their own menus. Iced drinks overtook hot coffee sales at <a href=\"https:\/\/www.entrepreneur.com\/franchises\/directory\/dunkin\/282304\" target=\"_blank\" rel=\"noopener\">Dunkin\u2019<\/a> two years ago, and Starbucks\u2019 refresher platform is now a $2 billion business.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/buying-a-franchise\/how-cereal-milk-matcha-and-pink-mermaid-7-fizz-are-fueling-7-brews-biggest-growth-yet\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Brew is pouring it on. Brew Crew Holdings, the chain\u2019s largest franchisee, finished 2025 with 130 stores and $273 million in sales, ranking No. 61 among the country\u2019s largest restaurant franchisees, Franchise Times reports. It\u2019s targeting 100 new locations this year alone. \u201cI think the industry hasn\u2019t been disrupted in a long time, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/07\/7thbrew-0726.jpg?resize=1024,655","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-21143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/21143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=21143"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/21143\/revisions"}],"predecessor-version":[{"id":21145,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/21143\/revisions\/21145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/21144"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=21143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=21143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=21143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}