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Apple\u2019s \u201cSurprise and Shine<\/a>\u201d event on Wednesday is shaping up to be one of its busiest launches in years.\u00a0<\/p>\n According to Tom\u2019s Guide<\/a>, Apple will reportedly introduce three new iPhones<\/a> at the event. The centerpiece could be Apple\u2019s long-rumored foldable iPhone<\/a>, widely expected to carry the iPhone Ultra<\/a> name. The phone is rumored to use a book-style design with a 7.8-inch internal display and 5.5-inch outer screen. It will allow Apple to enter a foldable market<\/a> that Samsung<\/a> and other Android manufacturers have already spent years developing.\u00a0<\/p>\n The Ultra could be a major statement product<\/a> but is likely an expensive one. Tom\u2019s Guide reports estimated prices ranging from $2,000 to $2,500 and warns that availability may be limited at launch.<\/p>\n The other two iPhones Apple is expected to introduce are the iPhone 18 Pro and Pro Max. Both models are rumored to run on Apple\u2019s upcoming<\/a> A20 Pro chip. The phones may look similar to the prior Pro generation, but with a smaller Dynamic Island and a better front-facing camera.<\/p>\n A report last month from Counterpoint Research<\/a> predicted that the iPhone 18 Pro models would cost $250 to $350 more than the existing iPhone 17 Pro lineup. The current iPhone 17 Pro Max costs $1,599; the iPhone 18 Pro Max could cost<\/a> between $1,849 and $1,949.\u00a0<\/p>\n \u201cA price increase on the new iPhones is inevitable,\u201d the Counterpoint Research team wrote in the report. \u201cThe question is not whether Apple passes it on, but how large the final price bump is.\u201d<\/p>\n Bloomberg<\/a> recently reported that Apple will not introduce the standard iPhone 18, iPhone 18 Plus and a new iPhone Air at the \u201cSurprise and Shine\u201d event. Apple is reportedly reserving the event for higher-priced devices, while saving lower-priced models for a later release date.\u00a0<\/p>\n Apple will reportedly launch<\/a> updates to the Apple Watch at Wednesday\u2019s event. The company could show the Apple Watch Series 12 and Apple Watch Ultra 4, with faster chips, new health features and possible design changes. The watches will likely come with new colors and ceramic cases.\u00a0<\/p>\n Apple is additionally rumored to announce a new generation of AirPods. Tom\u2019s Guide reports that possible upgrades include a newer chip, on-ear volume controls and health-oriented sensors.<\/p>\n According to Bloomberg<\/a>, Apple is gearing up to release new devices and enter new product areas this year, including a new smart home hub<\/a> with a 7-inch screen. Apple is also planning to introduce a new version of the Apple TV 4K streaming box, which hasn\u2019t had an upgrade since 2022.\u00a0<\/p>\n Apple has a new CEO<\/a>, former head of hardware engineering John Ternus<\/a>, who took over on September 1. Ternus will lead the event on Wednesday.\u00a0<\/p>\n In a leaked memo to staff<\/a> on his first day as CEO, Ternus said he was \u201cso excited about everything we have in store.\u201d<\/p>\n \u201cWe have a huge launch next week that\u2019s going to be phenomenal,\u201d he wrote. \u201cThanks for everything you\u2019ve all done to make it possible.\u201d<\/p>\n<\/p><\/div>\n Apple\u2019s \u201cSurprise and Shine<\/a>\u201d event on Wednesday is shaping up to be one of its busiest launches in years.\u00a0<\/p>\n According to Tom\u2019s Guide<\/a>, Apple will reportedly introduce three new iPhones<\/a> at the event. The centerpiece could be Apple\u2019s long-rumored foldable iPhone<\/a>, widely expected to carry the iPhone Ultra<\/a> name. The phone is rumored to use a book-style design with a 7.8-inch internal display and 5.5-inch outer screen. It will allow Apple to enter a foldable market<\/a> that Samsung<\/a> and other Android manufacturers have already spent years developing.\u00a0<\/p>\nExpected price hikes<\/h2>\n
Other product updates<\/h2>\n
A new chapter<\/h2>\n
Key Takeaways<\/h2>\n
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