{"id":22379,"date":"2026-11-10T19:14:02","date_gmt":"2026-11-10T19:14:02","guid":{"rendered":"https:\/\/imsfund.com\/?p=22379"},"modified":"2026-11-10T19:14:02","modified_gmt":"2026-11-10T19:14:02","slug":"how-seagrass-pottery-thrives-on-floridas-space-coast","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2026\/11\/10\/how-seagrass-pottery-thrives-on-floridas-space-coast\/","title":{"rendered":"How Seagrass Pottery Thrives on Florida\u2019s Space Coast"},"content":{"rendered":"


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Kristina Latraverse never tested the market before opening her business \u2014 here are the lessons she\u2019s learned about growth and community. <\/p>\n<\/p><\/div>\n

\n\t\t\t\t\tBy\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\tJason Feifer\t\t\t\t\t\t<\/a>
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\n\t\t\t\t\t|\t\t\t\t<\/span>
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\n\t\t\t\t\tedited by\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tDan Bova\t\t\t\t\t\t<\/a>
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\n\t\t\t\tNov 10, 2026\t\t\t<\/span>\n\t\t\t<\/div>\n<\/header>\n

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Kristina Latraverse<\/a>, a former art teacher and art supervisor, saw that opportunity. The founder of Seagrass Pottery<\/a> vowed to rent a building she loved in Indialantic, Florida, if it ever came available. The next day, a \u201cfor rent\u201d sign appeared and she made her move. She says she never tested the market and just went for it because,<\/em> \u201cA town without arts is not the same as a town that doesn\u2019t want any.\u201d And while some might see it as impulsive, Latraverse says for a founder, that gut feeling \u201cis just what you need to put yourself over the edge\u201d to seize the moment.<\/p>\n

Today, Seagrass Pottery<\/a> has four revenue streams: handmade retail and wholesale pottery; classes, workshops and retreats; a community studio membership; and ceramics materials and supplies. Latraverse explained her method for spotting new opportunities: \u201cWe can really watch our customers, see where they\u2019re going, see where they\u2019ve been, and kind of meet their needs where they are.\u201d<\/p>\n

The big takeaway, Feifer notes, is that to find success, you don\u2019t need to know where the business is going to go: \u201cYou just need to watch your customer closely enough to see what they need, and then you follow.\u201d<\/p>\n

Watch the video above to learn why Latraverse chose to go bigger when her studio ran out of room, how she creates a place where \u201cpeople feel safe to fail,\u201d and why a 2,300-degree kiln is a perfect metaphor for entrepreneurship.<\/p>\n<\/p><\/div>\n

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\n\tJason Feifer is the editor in chief of Entrepreneur magazine, a keynote speaker, startup advisor,… Read more<\/a><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kristina Latraverse never tested the market before opening her business \u2014 here are the lessons she\u2019s learned about growth and community. By Jason Feifer | edited by Dan Bova | Nov 10, 2026 Kristina Latraverse, a former art teacher and art supervisor, saw that opportunity. The founder of Seagrass Pottery vowed to rent a building […]<\/p>\n","protected":false},"author":5,"featured_media":22380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Seagrass-CMS.png","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-22379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/22379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=22379"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/22379\/revisions"}],"predecessor-version":[{"id":22381,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/22379\/revisions\/22381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/22380"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=22379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=22379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=22379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}