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He made billions betting on what\u2019s next<\/a>. Now this 71-year-old investor\u2019s latest move reflects his conviction that AI will change how the Internet works.<\/p>\n Vinod Khosla\u2019s venture capital firm, Khosla Ventures, made early investments<\/a> in OpenAI, DoorDash and Instacart. His latest investment, AI startup Coframe<\/a>, targets another potential shift: how websites operate<\/a>. Coframe wants to rewire the Internet so every visitor to a website sees a page custom-made for them.<\/p>\n \u201cThe world has changed because AI has enabled extreme customization,\u201d Khosla said in an interview<\/a> with Business Insider. Forbes<\/em> reported earlier this year that Khosla\u2019s net worth is around $10 billion<\/a>.<\/p>\n Coframe announced this week that it raised $35 million<\/a> in total funding, including a $25 million Series A led by Khosla Ventures and Hanabi Capital. Executives at Anthropic, OpenAI and Google DeepMind also participated.<\/p>\n Coframe helps businesses improve<\/a> their websites so more people buy something, sign up for something or take another desired action. The startup creates and tests different versions of a webpage, including text, images and design. It then tracks how visitors interact with the webpage to determine how to improve it.<\/p>\n For example, say an online store wants to sell more shoes. Coframe could help the company test<\/a> different headlines, product images or page layouts and determine which versions lead to more purchases.<\/p>\n \u201cFor decades, the web has been frozen in place, showing every visitor essentially the same page,\u201d Khosla said in the press release<\/a>. \u201cCoframe is building the living internet, where two people can visit the same website and have completely different experiences, personalized to who they are and what they need. These interfaces continuously learn and improve themselves. This is a huge leap<\/a> beyond traditional A\/B testing and the next iteration of the internet.\u201d<\/p>\n Coframe claims that it can help businesses get more out of the visitors they already have and spend far less time figuring out how to capitalize on their audiences. The startup said in the press release that its AI-powered testing platform<\/a> has helped customers generate more than $300 million in additional revenue, with conversion rates improving by more than 20% on average.<\/p>\n Coframe\u2019s customers include Dropbox, BCG, Block, Backcountry and Sur La Table.<\/p>\n Speed is another part of the startup\u2019s appeal<\/a>. Coframe said it built and launched an experiment for Dropbox in 30 minutes that previously would have required four weeks of engineering, design and quality-assurance work. For an unnamed Fortune 500 customer, the company said it launched dozens of variations and increased conversions by 70% within 30 days of the contract being signed.<\/p>\n The idea is to let businesses try more approaches<\/a> without adding weeks of production work each time. Faster testing can help teams identify promising changes and move past unsuccessful ones sooner.<\/p>\n Khosla sees AI as a way to deliver an experience<\/a> built around each visitor to a website, like Coframe is doing.<\/p>\n \u201cThe alternative is to write code for every page that\u2019s presented, but that\u2019s too expensive and way too slow,\u201d Khosla told Business Insider. \u201cThis idea of a customized page for every user is a really good idea.\u201d<\/p>\n<\/p><\/div>\n He made billions betting on what\u2019s next<\/a>. Now this 71-year-old investor\u2019s latest move reflects his conviction that AI will change how the Internet works.<\/p>\n Vinod Khosla\u2019s venture capital firm, Khosla Ventures, made early investments<\/a> in OpenAI, DoorDash and Instacart. His latest investment, AI startup Coframe<\/a>, targets another potential shift: how websites operate<\/a>. Coframe wants to rewire the Internet so every visitor to a website sees a page custom-made for them.<\/p>\n \u201cThe world has changed because AI has enabled extreme customization,\u201d Khosla said in an interview<\/a> with Business Insider. Forbes<\/em> reported earlier this year that Khosla\u2019s net worth is around $10 billion<\/a>.<\/p>\n<\/p><\/div>\nCoframe\u2019s results<\/h2>\n
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