{"id":5937,"date":"2023-02-21T16:40:21","date_gmt":"2023-02-21T16:40:21","guid":{"rendered":"https:\/\/imsfund.com\/?p=5937"},"modified":"2023-02-21T16:40:21","modified_gmt":"2023-02-21T16:40:21","slug":"how-chronicle-plans-to-kill-off-the-slide-deck-after-four-decades","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2023\/02\/21\/how-chronicle-plans-to-kill-off-the-slide-deck-after-four-decades\/","title":{"rendered":"How Chronicle Plans To Kill Off The Slide Deck After Four Decades"},"content":{"rendered":"


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Mayuresh Patole and Tejas Gawande are on a mission. The founders of Chronicle<\/a>, which is today announcing a $7.5 million seed funding round, believe the world needs a new way to tell stories. \u201cWe are in an epidemic of bad information design,\u201d says Patole. \u201cThe tools we currently use to create presentations just make it far too easy to make bad ones.\u201d<\/p>\n

The way people approach presentations \u2013 from students delivering class projects to huge enterprises publishing critical business information \u2013 is rooted in the analogue world, Chronicle argues. \u201cThe slide format was created in the 1980s with the advent of the overhead projector,\u201d says Gawande. \u201cNow, 40 years later, the way we work has completely transformed but our presentation tools are still stuck with the same concept.\u201d<\/p>\n

Chronicle has therefore developed something different. Its tools help users to create presentations using \u201cblocks\u201d \u2013 pre-designed elements that can simply be dropped in and moved around, much like you move the apps on your iPhone screen. The aim is to provide a multitude of new and interesting ways to present information \u2013 and to make it easy for users to take advantage of this functionality.<\/p>\n

Chronicle-enabled presentations are also far more interactive, enabling consumers to zoom in and out of each area, rather than proceeding through in a completely linear fashion. \u201cWe want to enable everyone to create high-quality, inspiring presentations in a new format that is far more engaging and interactive,\u201d says Patole. \u201cUsers shouldn\u2019t have to face design challenges they don\u2019t feel equipped for; using our pre-designed blocks they can concentrate on telling their story.\u201d<\/p>\n

It\u2019s an aim that will resonate with those familiar with the idea of \u201cdeath by Powerpoint\u201d; in a world where Microsoft research suggests attention spans may have shrunk by as much as a third over the past two decades, audiences simply no longer have the appetite for lengthy one-dimensional presentations. Some studies suggest 10 minutes of information in its current form is as much as most people can manage to stay focused for.<\/p>\n

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\u201cI\u2019ve actually got nothing against tools such as Powerpoint,\u201d says Patole. \u201cIt\u2019s just that you need to do a lot of work to use tools like it really well; we need to get to a point where users can create visually stunning stories in seconds or minutes, rather than hours.\u201d<\/p>\n

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Chronicle founders Mayuresh Patole and Tejas Gawande<\/p>\n

<\/fbs-accordion>Chronicle<\/small><\/figcaption><\/figure>\n

Naturally, the proof is in the pudding. Chronicle hopes it has created a new way to build presentations with an intuitive feel that will support adoption. But the founders are realistic that when people have been doing something the same way for so long, persuading them to do it differently will be challenging. \u201cIt will take time to change people\u2019s behaviours,\u201d says Gawande. \u201cBut we want Chronicle to be the tool of choice for any presentation use case.\u201d<\/p>\n

The company\u2019s backers clearly believe Chronicle can follow through on that ambition. Today\u2019s funding round is led by Accel and Square Peg, and supported by a number of business angels from roles at leading technology firms including Apple, Google, Meta, Slack, Stripe, Superhuman, OnDeck, and Adobe.<\/p>\n

Shekhar Kirani, a partner at Accel, thinks Chronicle has the determination and imagination to deliver. \u201cChronicle is re-imagining storytelling,\u201d he says. \u201cThe team is obsessed with fixing the problem and making the experience of crafting impactful stories not just bearable but joyful.\u201d<\/p>\n

It\u2019s a view echoed by Paul Bassat, founder at Square Peg, who points to Patole\u2019s long-held obsession with developing better presentations. Patole\u2019s interest in the theme began at university, where he spent hours helping fellow students to build their presentations, and has continued through a series of consultancy roles in which he was continually bombarded with poor-quality decks, and dedicated to creating better ones.<\/p>\n

\u201cIt is rare to find a founder who has such a special connection with the problem,\u201d says Bassat. \u201cMayuresh is absolutely obsessed and uniquely skilled to craft a new storytelling medium. When he showed us what he means by a new format, it was immediately clear that the opportunity is huge and they are thinking about this very differently.\u201d<\/p>\n

Still, the company is some way off commercialising its innovation. It\u2019s currently in a closed beta phase, testing and refining the product with a handful of key clients, with the company\u2019s new financing providing the means with which to build out and accelerate development.<\/p>\n

Eventually, the founders envisage moving to a fremium model. Users such as students would access a limited set of tools for free, with larger organisations paying a monthly subscription to use the full range of Chronicle\u2019s functionality. \u201cThis is ultimately going to be an enterprise solution,\u201d says Gawande.<\/p>\n

Chronicle itself offers evidence of the impact that better story-telling can have \u2013 its pitch deck to investors was built using its own tools, helping to convince them to back the company. But the challenge has only just begun; now the company must persuade everyone else to ditch the same old slide decks in favour of a new approach.<\/p>\n<\/div>\n


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Mayuresh Patole and Tejas Gawande are on a mission. The founders of Chronicle, which is today announcing a $7.5 million seed funding round, believe the world needs a new way to tell stories. \u201cWe are in an epidemic of bad information design,\u201d says Patole. \u201cThe tools we currently use to create presentations just make it […]<\/p>\n","protected":false},"author":5,"featured_media":5938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/63f3bb8dfe0b859b2460713c\/0x0.jpg?format=jpg&crop=3024,1417,x0,y560,safe&width=1200","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/5937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=5937"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/5937\/revisions"}],"predecessor-version":[{"id":5939,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/5937\/revisions\/5939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/5938"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=5937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=5937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=5937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}