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By Daman Jeet, co-founder of <\/em>FunnelKit<\/em><\/a>, a suite of sales tools that helps over 18,000+ businesses streamline their checkout process.<\/em><\/p>\n Are you wondering if your business could benefit from a “coming soon” page? If so, you\u2019re likely not alone.<\/p>\n This marketing tool can make it easy to educate your audience, grow your lead list and connect with people who might find value in your product or service.<\/p>\n As the name implies, a coming soon page gives users a teaser of things you and your team are working on. If someone is genuinely interested in a new product or service, they can subscribe via your sign-up form so they can stay up to date.<\/p>\n Through my company’s work providing sales tools to e-commerce businesses, I’ve found that the mistake many marketers make is assuming they don\u2019t need a coming soon page once their site is live. The truth is, this type of landing page can be helpful regardless of your industry or how long you\u2019ve been in business.<\/p>\n Below are four situations when a coming soon page can help your business.<\/p>\n The most common instance when a coming soon page would come in handy is when you\u2019re launching a brand new website. I’ve seen that many business leaders create a standalone landing page while they prepare the rest of their site for the public.<\/p>\n Use this opportunity to invite visitors to join your email list so they can receive updates along the way. You can even incentivize users further by giving early subscribers an exclusive coupon on launch day.<\/p>\n When developing a coming soon page in this situation, it\u2019s important to give visitors enough information to care about your website. Avoid generalized statements, and instead focus on addressing your target audience\u2019s goals, pain points and needs.<\/p>\n You can also use a coming soon page to promote a new product or service.<\/p>\n For example, let\u2019s say you\u2019re the owner of an email marketing software-as-a-service solution, but, recently, you chose to dive in and tackle social media marketing. You decide you want to keep your first site email-specific, so you create a new brand and website for your social media marketing software. Instead of hoping visitors will stumble across your site, you can add a coming soon page so existing visitors will know your new product is in the works.<\/p>\n The key to maximizing early conversions with this strategy is to give users time to sign up and anticipate your product. A coming soon page that\u2019s only up for a week won\u2019t get much traction. Meanwhile, people will completely forget about your brand if you leave a coming soon page up for six months.<\/p>\n As a general rule of thumb, I suggest promoting your landing page for one to three months before launch.<\/p>\n Rebranding is the process of changing details about your company, such as the logo, products or color scheme. There are plenty of reasons why a company might want to rebrand. Common causes include the following:<\/p>\n \u2022 Modernizing the company to meet today\u2019s socioeconomic standards<\/p>\n \u2022 Separating the company from a sea of competitors<\/p>\n \u2022 Expanding market reach (similar to creating a new product)<\/p>\n \u2022 Creating distance between negative associations<\/p>\n Some rebrands don\u2019t change much, such as Apple dropping the word “computers” from its name<\/a> in 2007. But other rebrands are a bit more drastic. Consider Starbucks, for instance, which dropped its entire name from its logo<\/a> and stuck with the iconic siren.<\/p>\n Regardless of the size of your company, you shouldn\u2019t change from one brand to the next overnight. Consider creating a coming soon page to connect with users and let them know what changes are coming in the future. Keeping your audience informed will prevent them from panicking when they see a shiny new logo on your site the next time they visit.<\/p>\n Finally, coming soon pages can help you build interest around other marketing platforms. For instance, if you\u2019re a new business owner and setting up your email list for the first time, you should create a coming soon page so users know what\u2019s in store for them if they sign up.<\/p>\n You can use this strategy for growing social media channels, too. Let\u2019s say you want to start a group on LinkedIn, but you want to build a community around the idea first. Including a landing page that explains what you hope to achieve with a community can help your message resonate with users.<\/p>\n Some business owners use this strategy to promote upcoming partnerships. Coming soon pages are extremely beneficial in this context because it links your company to another reputable brand, which acts as social proof.<\/p>\n As you can see, there are plenty of instances when a coming soon page can assist business leaders and marketers. The most important thing to remember is these pages are designed to appeal to your audience. Whether you\u2019re rebranding, offering a new product or starting a new website, users want to know how interacting with your brand will help them reach their goals, and a coming soon page can help.<\/p>\n<\/div>\n1. You\u2019re launching a brand new website.<\/h2>\n
2. You\u2019re expanding your product catalog.<\/h2>\n
3. You\u2019re in the process of rebranding.<\/h2>\n
4. You\u2019re building interest in other marketing platforms.<\/h2>\n
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