{"id":8455,"date":"2023-07-27T02:52:34","date_gmt":"2023-07-27T02:52:34","guid":{"rendered":"https:\/\/imsfund.com\/?p=8455"},"modified":"2023-07-27T02:52:34","modified_gmt":"2023-07-27T02:52:34","slug":"does-your-airbnb-need-an-instagram-account","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2023\/07\/27\/does-your-airbnb-need-an-instagram-account\/","title":{"rendered":"Does Your Airbnb Need an Instagram Account?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div :class=\"{ 'hidden': $store.proContent.showFullPrompt() }\">\n<section class=\"px-4 relative border border-slate-200 mobile-toc lg:hidden\" x-data=\"{open:false}\">\n<button x-on:click=\"open = !open\" class=\"flex items-center gap-4 my-2 border-none w-full\"><br \/>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-6 w-6\" fill=\"none\" viewbox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4 8h16M4 16h16\"\/><\/svg><\/p>\n<h2 class=\"font-semibold text-slate-800 text-base m-0 js-toc-ignore\">In this article<\/h2>\n<p><\/button><\/p>\n<\/section>\n<p><span data-preserver-spaces=\"true\">You spend way too much time on Instagram (and TikTok and Pinterest and\u2026), and guess what\u2014your potential short-term rental guests do too. Why miss an opportunity to get in front of them when they\u2019re dreaming about their next getaway? Why miss an opportunity to remarket to your past guests by reminding them how awesome your place was?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don\u2019t leave your fate up to the Airbnb algorithm alone. Take matters into your own hands and start building out and developing your own organic audience. While you do need to devote some time to channel upkeep, you shouldn\u2019t need more than a few hours a week once you get going. Track how many people view your bio, and click through your booking link to make sure you\u2019re getting ROI on your efforts.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s what else to keep in mind:<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Make a Business Account<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">When you set up your STR on IG, you can decide the type of account you want to create. We won\u2019t go into how to actually launch a handle on Instagram here (we know you know how to do that), but when you build it, make sure to select a \u201cbusiness\u201d account (as opposed to \u201ccreator\u201d or \u201cpersonal\u201d). This way, you get access to the extra business features that will help travelers better find and interact with you, like your contact information and STR address.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make sure to fully optimize your bio within the 150-word character count. Craft a few words about your amazing rental, making sure to include a few relevant hashtags, and make sure to link out to your booking site in the URL field, whether this is a stand-alone site or an Airbnb\/Vrbo listing.\u00a0<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Post Regularly and Lean into Reels<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Your shiny new account won\u2019t do you much good if you never post. Your goal is to get into potential guests\u2019 feeds with videos and images of your incredible STR, showing how much fun current guests are having there and what sets you apart from your competition. Drive that FOMO. Make sure your posts support your property\u2019s brand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In order to appear regularly in followers\u2019 feeds, the IG algorithm wants to see you posting regularly, too. Try to focus initially on reels: Unlike stories and feed posts, which mostly go to your existing audience, reels are designed to be seen by people beyond your follower list. This is a great way to acquire new followers and build your audience.<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Hashtag Wisely<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Pick 10 to 12 hashtags that make sense for your post each time to help with reach. Vary them so the algorithm doesn\u2019t start to see your posts as spam (repeated words can sometimes trigger this). See what your already-established competition is using, and steal some of those hashtags, too.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also create a bespoke hashtag for your STR\u2014if you do, make sure to use it in every post and in your bio, too.\u00a0<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">User-Generated Is the Best Content<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If a guest tags your account in a photo they\u2019ve taken on your property, this is content gold. This is real-life evidence that your guests are having the time of their lives at your place, and the very best kind of advertisement to convince future guests to book.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When Instagram alerts you that you\u2019ve been tagged in a guest post, you can repost this content on your stories. This makes the poster feel special and heard and is the best kind of marketing. Make sure to go to your guests\u2019 original post and comment there too.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One way to encourage more UGC (user-generated content) is to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.biggerpockets.com\/blog\/where-to-find-cheap-art-for-your-house\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">make an Instagram wall<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in your STR\u2014something memorable and feed-ready inside or out that will inspire guests to snap a pic and post. If you do this, include a small sign next to it with your Instagram handle and STR hashtag so guests will use it when they post.\u00a0<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Share Stellar Reviews<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Don\u2019t do it every day (you want your channel to feel like a content channel, not a big advertisement), but every once in a while, when you get a great one, share it! Post it as text underneath a beautiful image of your place or the amenity they\u2019re highlighting, or even as text on an image if it\u2019s short and sweet.\u00a0<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Showcase Great Local Vendors<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Let future guests see what makes your area so great. Post videos of the little caf\u00e9s, parks, and restaurants nearby. Share your favorite order when you go to the coffee shop on the corner or the best place to grab lunch at the beach. Make sure to tag these businesses, and you will likely see them tag you in return!<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Ask Questions<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In addition to things like posting cadence, the Instagram algorithm also prioritizes engagement. When your audience engages with your content, that\u2019s a signal to Instagram that you\u2019re posting worthwhile content, and you will show up in more feeds.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can help stack the deck in your favor by asking questions when you post or by asking your audience to weigh in on something fun you\u2019ve been considering, like:\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What amenity should we add next?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">1. Hot tub\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">2. Pool table\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">3. Firepit<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You get the idea.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whatever you do, make sure it\u2019s authentic, relatable, and fun.\u00a0<\/span><\/p>\n<p class=\"italic\"><b>Note By BiggerPockets:<\/b> These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.biggerpockets.com\/blog\/does-your-airbnb-need-an-instagram-account\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article You spend way too much time on Instagram (and TikTok and Pinterest and\u2026), and guess what\u2014your potential short-term rental guests do too. Why miss an opportunity to get in front of them when they\u2019re dreaming about their next getaway? Why miss an opportunity to remarket to your past guests by reminding them [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2023\/07\/vacation-rental-1024x517.jpg","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-8455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/8455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=8455"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/8455\/revisions"}],"predecessor-version":[{"id":8457,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/8455\/revisions\/8457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/8456"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=8455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=8455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=8455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}