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Team members brainstorming content strategy<\/p>\n
<\/fbs-accordion>getty<\/small><\/figcaption><\/figure>\n
Libraries aren\u2019t just repositories of books. They\u2019re also a great place to inspire your business\u2019s content curation efforts. After all, the library system is based on finding exactly what you need when you need it most.<\/p>\n
Whether I walk into a library searching for a genre or a fellow entrepreneur\u2019s book<\/a>, I can locate it fairly easily. (Thank you, Dewey Decimal System.) All I have to do is type some information into the library\u2019s database and I\u2019m rewarded with an answer. It\u2019s efficient, convenient, and accurate.<\/p>\n How does all this relate to curated content? Simply put, the content your team curates serves as a sort of library for everyone in your company. When you or your colleagues need a whitepaper, case study, article, or related asset, you should be able to count on your content library as a trustworthy resource.<\/p>\n Having a wealth of curated content at your fingertips isn\u2019t just nice to have, either. In today\u2019s fast-paced marketplace, it\u2019s essential. It can take days or even weeks to pull together useful, high-quality content pieces. Rather than waiting \u2014 and potentially losing a sale, budding investor<\/a>, employee, or new partner \u2014 you need your content to be ready to go.<\/p>\n The good news is that you probably already have the beginnings of a curated content library in the form of existing collateral such as blog posts. However, to give your people the tools they deserve, you\u2019ll need to begin building out your content collection. Try these techniques to keep your unique content flowing and leverage it in your branding, marketing, selling, and support efforts.<\/p>\n Search Engine Journal reports<\/a> that around seven out of 10 marketers rely on content. Accordingly, the chances are very high that you have a content development strategy in the works. That\u2019s great, but you need to make certain you\u2019re actively curating content that will be useful later.<\/p>\n For instance, you might want to add a task like \u201cwrite one client case study per month\u201d to your existing content development strategy. Even if you\u2019re not sure how you\u2019ll use the case study beyond publishing it on your site, that\u2019s okay. For instance, case studies can be extraordinarily helpful as educational pieces and call-to-action triggers. A case study you write this quarter may not seem pertinent immediately. But a salesperson could depend on it next year to move a lead through the sales pipeline.<\/p>\n Remember: Your curated content is basically bulking out your corporation\u2019s private library. To ensure that your library grows, you need to add curated content generation into your strategic marketing mix.<\/p>\n Once you begin to increase your available content, be sure to store it in a centralized place. That way, it\u2019s accessible to all employees. However, never assume that your team members will begin using your curated content just because it\u2019s available. On the contrary, you\u2019ll have to train them on how it can assist them in their jobs.<\/p>\n For instance, let\u2019s say you\u2019ve assigned one of your marketers to keep your business\u2019s social media presence strong and consistent. That\u2019s important because letting your social media engagement wane will hurt your brand\u2019s perception. Ideally, posting two to three times weekly<\/a> can help you stay in front of your target audiences.<\/p>\n Of course, it can be tough to add variety to posts. One way to be more versatile is to pull some quotes or snippets from curated content, which is something your employee might not know how to do without a little prompting. Most longer content like pillars and studies contain compelling blurbs. A quick quote could drive readers to click on a link to find out more or share your insights with their followers. The result is more interaction for your brand thanks to the clever use of curated content.<\/p>\n There\u2019s little doubt that traditional digital marketing<\/a> items like blogs, whitepapers, and even transcripts are essential elements of your content library. They\u2019re hardly the only types of content that belong there, though. Other types of media can be just as valuable.<\/p>\n1. Add a content curation element to your existing content development strategy.<\/h2>\n
2. Teach your team members how to use your curated content.<\/h2>\n
3. Think outside the text-only box when engaging in content curation.<\/h2>\n