{"id":9729,"date":"2023-10-18T22:03:23","date_gmt":"2023-10-18T22:03:23","guid":{"rendered":"https:\/\/imsfund.com\/?p=9729"},"modified":"2023-10-18T22:03:23","modified_gmt":"2023-10-18T22:03:23","slug":"can-oneshot-ai-save-outbound-sales-teams-from-their-disappointment","status":"publish","type":"post","link":"https:\/\/imsfund.com\/index.php\/2023\/10\/18\/can-oneshot-ai-save-outbound-sales-teams-from-their-disappointment\/","title":{"rendered":"Can OneShot.ai Save Outbound Sales Teams From Their Disappointment?"},"content":{"rendered":"


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OneShot.ai founder Peda Pola<\/p>\n

<\/fbs-accordion>OneShot.ai<\/small><\/figcaption><\/figure>\n

Conventional approaches to sales are full of frustration. The sales team sends out thousands \u2013 or hundreds of thousands \u2013 of messages to potential customers, hoping that at least some of them will turn into sales leads and, eventually, paying customers. The spray and pray approach, as it\u2019s known, is highly inefficient and delivers increasingly miserable conversion rates. It may even alienate customers \u2013 in a world where personalised marketing is becoming the norm, people often feel hostile to sales messaging that is so obviously randomised and untargeted.<\/p>\n

It is this problem that former Salesforce executive Peda Pola hopes to confront with OneShot.ai<\/a>, the Californian-based start-up that he launched two years ago with co-founder Gautam Rishi. It thinks artificial intelligence technology can do a far better job of identifying prospects for enterprises selling products and services to other businesses. \u201cThe outbound sales model is broken, but companies are still spending a fortune on the same old practices,\u201d Pola says. \u201cWe think a more scientific, data-driven approach will have much better results.\u201d<\/p>\n

OneShot.ai\u2019s technology focuses initially on the company\u2019s customer relationship management (CRM) systems, mining this resource to identify what an ideal customer looks like for the business, as well as the typical reasons that customers sign up for its service \u2013 their \u201cintent signals\u201d. The data held in CRM systems contains huge insight, Pola argues, but sales teams completely overlook it.<\/p>\n

Next, OneShot.ai’s technology searches a wide range of data providers and directories, including LinkedIn profiles, company websites, search engine results, financial reports, and platforms such as G2, Glassdoor and Twitter. The goal is to identify targets that closely resemble the ideal customer profile identified \u2013 including those that exhibit similar intent signals to the signals that prompted existing customers to buy.<\/p>\n

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The end result is intended to be a far more curated list of potential sales targets for the company \u2013 to identify likely customers where the sales team will effectively be pushing at an open door. OneShot.ai\u2019s technology can also help businesses create the content these leads then receive; its platform can be used to generate personalised content that can be sent through multiple channels \u2013 including email, LinkedIn contact, WhatsApp messages and even voice and video \u2013 with advice on what is likely to work best.<\/p>\n

\u201cWe are helping reps get better results by delegating manual work to automated, intelligent systems,\u201d adds Pola. \u201cSimultaneously, we are enabling and promoting the creative strategies required for successful outreach that only humans can do.\u201d<\/p>\n

The question, naturally, is whether the technology works. Pola says the results seen by early adopters of its platform \u2013 the company has signed up 35 or so customers so far \u2013 are encouraging. Some clients report that the number of meetings their sales teams have been able to secure with potential customers has doubled, OneShot.ai says. There are also speed and efficiency gains for marketing teams, Pola adds.<\/p>\n

Gautam Rishi believes new technology can restore sales and marketing\u2019s faith in methods that used to work but which have become unproductive in recent years. \u201cOver reliance on automation and the predictable revenue model ruined the effectiveness of outbound sales\u201d, he argues. \u201cHigh costs and poor results caused sales teams to give up on what is still a great strategy for revenue growth.<\/p>\n

Still, the business will need to overcome stiff competition if it is to grow revenues substantially and rapidly \u2013 building on the $1 million of annual revenues it has reached to date. Rivals such as Outreach and Salesloft also make bold claims for what their technology can do for sales teams, and are more established.<\/p>\n

Funding support from strong backers will help OneShot.ai accelerate, with the company boasting backing from venture capital fund 42CAP, the UK investor Seedcamp and Addvia Ventures. In total, the business has raised around $2.9 million over the past two years.<\/p>\n

\u201cOneShot.ai isn\u2019t just focused on addressing a narrow problem, they\u2019re creating a salesperson\u2019s personal AI-powered prospecting assistant,\u201d argues Moritz Zimmermann, general partner at 42CAP. \u201cThe way we do outbound sales is due for disruption, and OneShot.ai, led by founders with both deep technical know-how and extensive enterprise sales experience, is well positioned to provide the solution.\u201d<\/p>\n<\/div>\n


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OneShot.ai founder Peda Pola OneShot.ai Conventional approaches to sales are full of frustration. The sales team sends out thousands \u2013 or hundreds of thousands \u2013 of messages to potential customers, hoping that at least some of them will turn into sales leads and, eventually, paying customers. The spray and pray approach, as it\u2019s known, is […]<\/p>\n","protected":false},"author":5,"featured_media":9730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/652f9c59f5886713c5ec0a90\/0x0.jpg?format=jpg&crop=2277,1068,x0,y215,safe&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-9729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/9729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/comments?post=9729"}],"version-history":[{"count":1,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/9729\/revisions"}],"predecessor-version":[{"id":9731,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/posts\/9729\/revisions\/9731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media\/9730"}],"wp:attachment":[{"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/media?parent=9729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/categories?post=9729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imsfund.com\/index.php\/wp-json\/wp\/v2\/tags?post=9729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}