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Longbridge promotes Melissa Macerato to president
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Apple’s Cost-Cutting Push Is Coming for Employee Budgets
Key Takeaways Apple is cutting internal budgets as it seeks to avoid overspending on AI. According to a new report, some Apple engineers have had their daily AI spending limits cut from $300 to $200. Employees are divided, with some seeing the cuts as reasonable, while others worry they could signal broader cost reductions and […]
Elizabeth Holmes Ate Think Jerky, Changed the Business: ‘Wild’
Key Takeaways Hirsch founded Think Jerky, a meat snack focused on chef-crafted flavors, in 2015. Elizabeth Holmes eats the brand’s honey sriracha flavor in ‘You Can See Everything.’ Sales spiked 345% — and Hirsch is committed to capitalizing on the unexpected virality. On October 16, Ricky Hirsch’s meat snack startup Think Jerky experienced an unscripted […]
This Violinist Became Snoop’s $10K-a-Month Ice Cream Taster
How did Annabelle Traves land the sweetest job on the planet? Let’s just say she pulled some strings. The concert violinist, who has soloed at Carnegie Hall and the Sydney Opera House, was just named Dr. Bombay’s first International Ice Cream Taster. In August, Snoop Dogg’s ice cream brand put out a call for the […]
The Unique Hiring Strategy I Used to Build a Global Team
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Relying solely on the talent in your immediate geographic area is a self-inflicted mistake. Although there is an entire global industry built to help companies hire remote talent, you don’t need to rely on it. As solopreneurs, we can hire in a more effective way […]
7 Simple Ways to Make Your Business More Visible to AI
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Test how customers actually ask for recommendations, rewrite the opening of your most important page, and answer the five questions that recur right before someone books a meeting or requests a quote. Replace vague credibility claims with evidence, remove technical barriers before adding new content, […]
Gen Z Is Sick of Greenwashing — It’s Time to Focus on Authenticity
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Gen Z grew up with a phone in their hand and a search bar at their fingertips. They don’t read your ad copy and take it at face value. They look into your business and whether you have the proof to back up your claims. […]
A Familiar Neighborhood Spot Is Helping Consumers Spend Less
Key Takeaways Rising cost of living is driving people to their neighborhood libraries. Libraries offer savings on books, streaming services and even newspaper subscriptions. People can spend time in libraries without the pressure to buy something, like at a coffee shop or bookstore. Shoppers looking to cut costs are rediscovering an old favorite location in […]
AI Search Is Here — But Google Still Matters. Plan for Both.
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways 93.7% of ChatGPT visitors also visited Google, and 14.1% of Google’s visitors also visited ChatGPT.com. That finding should be read as channel overlap, not channel replacement. Businesses shouldn’t rely solely on last-click attribution. They need to track AI visibility, branded searches, qualified leads and conversions […]
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