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Successful Entrepreneurs Don’t Take Blind Risks. Here’s the 3-Question Framework I Use Before Every Big Decision.
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Define the reward before the risk by writing down the three best outcomes, then ask what the worst realistic outcome is and whether the business could survive it. Build flexibility into every major decision — pilot before you commit, enter markets gradually — because the […]
How to Quit Proving You Belong and Start Leading Like You Do
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Isolation can push leaders into overpreparing, overworking and second-guessing themselves instead of focusing on strategic leadership. Building relationships and communities beyond the workplace can help leaders replace survival habits with more sustainable ways of leading. For many leaders, isolation has little to do with being […]
Why 80% of Startups Waste Their First Marketing Retainer
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The most expensive mistake happens before the agency does a single hour of work: The agency and client rarely discuss what the business actually needs to look different in six months for the engagement to have been worth it. Your first marketing retainer is a […]
OpenAI Is Paying $500,000 in Base Salary for This Futuristic Job
Key Takeaways OpenAI has expanded its robotics hiring, listing 27 roles, up from 11 in May, across hardware, software, data and prototyping. Publicly listed base pay on OpenAI’s careers page ranges from $177,000 to $500,000, before equity. Its top-paying robotics opening, offering up to $500,000 in base salary, centers on building the underlying infrastructure to […]
How Oatly Became a Creative Force, by Breaking All of Marketing’s Rules
Key Takeaways Oatly gives its creative team an unusual amount of autonomy, allowing it to develop and execute its own briefs. The company intentionally avoids using a rigid brand book to maintain maximum creative freedom for its messaging. As a company gets bigger, creative risks often become harder. You’ll only remain sharp if you bake […]
Why Your Virtual Event Flopped — and 7 Ways to Make It Better
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The biggest reason that virtual events fail is that companies try to simply produce them as a replica of an in-person event. By clarifying the outcome, observing your audience, narrowing the content, nominating the right presenters, engaging with the audience throughout, communicating the value and […]
Take the Road Less Traveled — It May Bring You the Most Success
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways There isn’t just one correct way to build a successful startup, despite what conventional wisdom might tell you. Playing the long game, making teamwork part of my business strategy and saying “no thanks” to remote work helped make my startup, Jotform, a global success. Anyone […]
Why High Performers Often Struggle When They Become Leaders
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Technical expertise doesn’t automatically translate into leadership effectiveness. The strengths that made someone a star individual contributor can undermine them as a leader. The challenge is helping them recognize that this chapter in their career depends on something new — bringing out the best in […]
How Businesses Can Turn World Cup Lessons Into NFL Wins
Opinions expressed by Entrepreneur contributors are their own. The FIFA World Cup 2026 was an enormous moment for small businesses connected to sports and live events, including stadium vendors, sports bars, jersey shops, parking operators and hospitality businesses near arenas. Sales jumped 4.1% in June for small and midsize businesses (SMBs) in host cities, compared […]

