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Gen Z Is Sick of Greenwashing — It’s Time to Focus on Authenticity
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Gen Z grew up with a phone in their hand and a search bar at their fingertips. They don’t read your ad copy and take it at face value. They look into your business and whether you have the proof to back up your claims. […]
A Familiar Neighborhood Spot Is Helping Consumers Spend Less
Key Takeaways Rising cost of living is driving people to their neighborhood libraries. Libraries offer savings on books, streaming services and even newspaper subscriptions. People can spend time in libraries without the pressure to buy something, like at a coffee shop or bookstore. Shoppers looking to cut costs are rediscovering an old favorite location in […]
AI Search Is Here — But Google Still Matters. Plan for Both.
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways 93.7% of ChatGPT visitors also visited Google, and 14.1% of Google’s visitors also visited ChatGPT.com. That finding should be read as channel overlap, not channel replacement. Businesses shouldn’t rely solely on last-click attribution. They need to track AI visibility, branded searches, qualified leads and conversions […]
Your Social Media Team Needs More Training — Not More Tasks
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Organic social media builds real relationships with your audience without ad spend. It drives trust, brand awareness, and loyalty over time, but it has to be done strategically to deliver results. You do not need to be the expert. You just need to connect your […]
Your Founder Hired You to Lead — So Why Won’t They Let You?
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Test what your founder will actually delegate. What a founder says they will hand over and what they actually hold onto are not always different. Map your founder’s inner circle. Nearly every founder-led company has a small group of friends and peers whose input carries […]
5 Responsibilities Every Business Owner Must Learn to Carry
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The habits that got you through the startup phase can quietly become the obstacles to sustainable growth. The Five Carries (Up, Down, Across, Forward, Within) are lenses for reassessing responsibilities you already hold, not new ones to add. Success means deciding what to carry, what […]
Don’t Let the AI Race Distract You From Your Team’s Performance
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Leaders need to understand the difference between AI and human productivity. AI is already being normalized in the workplace. Successfully pairing it with human workforces is the next step leaders should have on their radar. Leaders need to stop seeing the AI/human combination as a […]
Your Job Title Isn’t Your Purpose. Here’s How to Tell the Difference.
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Look for the skills and values that stay constant across every role you’ve held, because that core, not your title, is what carries you through a career disruption. Instead of deciding everything at once, run one small, low-stakes experiment, like a conversation or side project, […]
How They Built a $20 Million Franchise Business: The Little Gym
Key Takeaways Gordon and Condon already believed in The Little Gym as parents looking for an athletic outlet for their children. The two investors enrolled their children in gymnastics classes before they decided to open franchise locations of their own. Now they own more than 30 locations of The Little Gym, with another 10-plus in […]
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