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Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The most expensive mistake happens before the agency does a single hour of work: The agency and client rarely discuss what the business actually needs to look different in six months for the engagement to have been worth it. Your first marketing retainer is a […]

Key Takeaways OpenAI has expanded its robotics hiring, listing 27 roles, up from 11 in May, across hardware, software, data and prototyping. Publicly listed base pay on OpenAI’s careers page ranges from $177,000 to $500,000, before equity. Its top-paying robotics opening, offering up to $500,000 in base salary, centers on building the underlying infrastructure to […]

Key Takeaways Oatly gives its creative team an unusual amount of autonomy, allowing it to develop and execute its own briefs. The company intentionally avoids using a rigid brand book to maintain maximum creative freedom for its messaging. As a company gets bigger, creative risks often become harder. You’ll only remain sharp if you bake […]

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The biggest reason that virtual events fail is that companies try to simply produce them as a replica of an in-person event. By clarifying the outcome, observing your audience, narrowing the content, nominating the right presenters, engaging with the audience throughout, communicating the value and […]

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways There isn’t just one correct way to build a successful startup, despite what conventional wisdom might tell you. Playing the long game, making teamwork part of my business strategy and saying “no thanks” to remote work helped make my startup, Jotform, a global success. Anyone […]

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Technical expertise doesn’t automatically translate into leadership effectiveness. The strengths that made someone a star individual contributor can undermine them as a leader. The challenge is helping them recognize that this chapter in their career depends on something new — bringing out the best in […]

Opinions expressed by Entrepreneur contributors are their own. The FIFA World Cup 2026 was an enormous moment for small businesses connected to sports and live events, including stadium vendors, sports bars, jersey shops, parking operators and hospitality businesses near arenas. Sales jumped 4.1% in June for small and midsize businesses (SMBs) in host cities, compared […]

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Before a customer says a word, your space is already speaking for you. The difference between good and unforgettable often hides in the smallest details. Your team is your experience in motion. Your online presence gets your potential customers curious about your business. But the […]

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways A website is no longer a competitive advantage — it’s the starting point, and AI can now build one in minutes. As AI makes online content abundant, real differentiation comes from the systems, relationships, trust and expertise that AI can’t manufacture. I built my first website in 1999. I was just an art school […]