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Different Marketing Channels Need Different Playbooks. Customer Interviews Can Help You Create Them.

By Richard | Oct 8, 2026

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Mindset varies by channel. The same buyer behaves differently depending on where you reach them. Customer interviews can reveal these mindset differences. Use interviews to improve the message, not just the channel. Interviews reveal how buyers describe their problems and which claims they trust or […]

Universities Are Cutting Costs. What Are Students Losing?

By Richard | Oct 8, 2026

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Budget cuts threaten academic programs and student services. Staff reductions increase pressure on remaining employees.u003cbru003eu003cbru003e Budget cuts are making headlines across U.S. higher education. Colleges and universities are announcing layoffs, freezing hiring, reducing operating expenses and reconsidering academic programs. In 2025 alone, Inside Higher Ed […]

Siblings Indicted in $80 Million Franchise Supplier Scheme

By Richard | Oct 8, 2026

Call it the Great Subway Robbery. Prosecutors say the woman buying supplies for Subway owners and her brother pocketed millions in kickbacks. A federal grand jury has indicted Janet Risi Field, 66, and her brother Steven Louis Risi, 70, in a scheme that allegedly cost Subway franchisees more than $80 million, according to NBC 6 […]

5 Magic Phrases to Be More Likable

By Richard | Oct 8, 2026

Opinions expressed by Entrepreneur contributors are their own. Some people are natural conversationalists. I’m not one of them.  Like many people, I’ve always felt awkward in conversation. That’s especially hard as an entrepreneur, where talking to people is half the job. Good conversations can drive our businesses and relationships. We like to buy from, work […]

5 Books That Redefine Success Beyond the Hustle

By Richard | Oct 7, 2026

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Standard hustle-culture advice promotes the idea that how hard you grind measures your success, but leaders today show that success can be measured by sustainability and fulfillment. A growing number of authors have shared new perspectives on success. Other valuable forms of success authors share, […]

AI Is Changing the Game for Creators. Are You Keeping Up?

By Richard | Oct 7, 2026

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways AI is helping creators turn ideas into prototypes and businesses without waiting for someone else to build them. The bigger opportunity isn’t to work faster, but to rethink how we create and what our workspaces should look like. As storytelling, product development and marketing come […]

She Walked Away From a 6-Figure Amazon Job to Start a Business

By Richard | Oct 7, 2026

Key Takeaways Sarina Virk Torrendell left a high-six-figure job at Amazon in September 2025 while pregnant with her third child to launch YouPop. YouPop is an AI-powered system for creators that uses their cross-platform data to identify opportunities specific to them. Her main founder lesson is to listen to feedback but maintain conviction in the […]

This Is the Hidden Cost of Being Too Agreeable at Work

By Richard | Oct 7, 2026

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Agreeableness comes with a cost. When you’re the one dissenting voice, all eyes turn to you. Suddenly, you have to justify your thinking and defend your reasoning. That’s a whole lot harder than simply saying, “yep, looks good!”  In order to hear dissent, you need […]

The 4 Blind Spots That Quietly Cost Entrepreneurs the Most

By Richard | Oct 6, 2026

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Owners know their companies better than anyone, and that familiarity can create blind spots when it comes to capital, people, earnings and succession planning. Weakness in one of these areas typically creates problems in the others, so they should be examined together and early to […]

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