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Opinions expressed by Entrepreneur contributors are their own. Marketing today encompasses a dizzying array of techniques, including market research, branding, inbound and outbound marketing, search engine optimization, content creation, influencer campaigns and more.Marketing may seem complex, especially for an executive without direct exposure to their marketing team. However, there is a simple basis of all […]

Opinions expressed by Entrepreneur contributors are their own. One of my favorite brainstorming frameworks is the SCAMPER technique. It stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Advertising executive Alex Faickney Osborn developed the original principles in 1953. Then, Bob Eberle turned them into a memorable acronym and expanded on […]

Opinions expressed by Entrepreneur contributors are their own. There are few guarantees in business, but this one is certain: If you don’t keep customers, you won’t have a business for long. Yet, at a time when most companies are desperately trying to maintain customer loyalty (retention is more profitable than acquisition, after all), there’s often […]

Opinions expressed by Entrepreneur contributors are their own. Back in the 1970s, the use of credit cards by consumers was an emerging phenomenon, one that would ultimately fuel the growth of the U.S. economy to unprecedented heights. The use of credit cards by entrepreneurs, by contrast, didn’t even exist. Except in my world. I was […]

3 Benefits of owning a Poolwerx franchise: Start at any level of business models; upscale convenience. Extensive training, marketing assistance, and executive support. Benefit from a well-established, globally recognized brand. Poolwerx, established in 1992, dominates as the largest global pool and spa maintenance franchise, with a strong presence in multiple countries including over 70 locations […]

Opinions expressed by Entrepreneur contributors are their own. It’s every entrepreneur’s nightmare. Our own version of Home Alone. You finally carved out some time for a much-needed break, only to return to work to find that everything went off the rails while you were gone. Projects are stalled, morale is in the dumps, and chaos […]

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. What is Skill Success? Skill Success is an online learning platform with more than 4,000 online course videos […]

Amazon’s Alexa unit has historically been unprofitable, losing billions of dollars since its introduction in 2014 — but AI could help turn things around. According to a Friday Reuters report citing eight sources “with direct knowledge” of Amazon’s plans, including current and former Amazon employees who worked on the voice assistant, Amazon is considering putting […]

Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ […]