Our Blog
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
The Real Estate Investor’s Guide to Credit
7 Steps to Build Credit Fast All right, now that you understand how credit works, let’s explore the nuts and bolts of building your credit score. Step 1: Check Your Credit Report & Fix the Errors The credit bureaus process billions of transactions every single day. You’re smoking crack if you think they don’t […]
Everett Seagen plant closure will cost 119 workers their jobs in June
By Seattle Times business reporter Pfizer’s closure of a Seagen plant in Everett will cost 119 workers their jobs in June, according to a notice released Wednesday by the state Employment Security Department. The long-anticipated Seagen pharmaceutical manufacturing plant was nearing completion until Pfizer, the pharma giant that recently acquired Bothell-based Seagen, announced in March […]
Psychological Pricing Strategies for SMB Owners
Here is a list of my favorite Psychological pricing techniques you can implement TODAY. Price Anchoring Price anchoring refers to the practice of establishing a reference point (the “anchor”) for a product’s price, which consumers then use to assess the value of other options. It’s effective because consumers tend to rely heavily on the first […]
Process from Start to Finish
Heard that you can score a great deal when you buy a foreclosure home for real estate investments? Buying foreclosed homes soared in popularity during the Great Recession as a wave of foreclosures hit the market and drove down prices nationwide. While foreclosure rates since then have fallen—270,222 in 2023, a steep drop from 2019’s […]
As graffiti moves from eyesore to amenity, landlords try to cash in
Julian Phethean’s first canvas in London was a shed in his backyard where he covered the walls with bold lettering in spray paint. When he moved his art to the city’s streets in the 1980s, it was largely unwelcome — and he was even arrested a few times. “We had nowhere to practice,” he said. […]
Boosting Your Small Business Visibility with Digital Signage
Did you know that digital signage gets more than 400 percent more views than static signs? With that astronomical number in mind, it makes complete sense to incorporate it into your marketing and advertising plan. As a small business, you need visibility in your field and digital signage is an impactful marketing and brand tool. […]
10 Ways to Create Real Estate Equity Faster
Remember the story of The Little Red Hen? She wants to bake bread, and at every step asks her friends for their help, but they all find excuses to avoid helping. Eventually she gets it all done herself and when her friends want to help her eat the bread, she says no. The hen created […]
Why it’s so expensive to live in Phoenix
PHOENIX — In the five years since they began their life together in the desert sprawl of greater Phoenix, Devon Lawrence and Eren Mendoza have bounced from one itinerant home to another. They have camped alongside a freeway off-ramp, using a gas station sink as their bath and a plastic tarp as their refuge from […]
Handling Common Sales Objections – Small Business Bonfire
Before we dive into the most common sales objections, I’d like to take a moment to caveat something. Not everyone is going to buy from you (nor should they). “If you can’t help someone, don’t sell someone.” should be your new motto. If the timing isn’t right, or the offer doesn’t align, pivot to a […]
