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What America’s No. 1 Beer Can Teach You About Effective Marketing

By Richard | Sep 27, 2024

Opinions expressed by Entrepreneur contributors are their own. When the beer brand Modelo launched its “Mark of a Fighter” marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand had a fierce and competitive spirit […]

How PropTech Is Unlocking Opportunities for Entrepreneurs in the Real Estate Industry

By Richard | Sep 26, 2024

Opinions expressed by Entrepreneur contributors are their own. Real estate prices have been soaring, making it challenging for many people to afford homes. However, the push for affordable housing has been gaining traction. More and more stakeholders believe that addressing the affordable housing crisis could not only meet urgent societal needs but also propel the […]

How Business Leaders Can Prepare for Climate Change Other Costly Risks

By Richard | Sep 26, 2024

Climate change is causing more frequent and intense extreme weather events, resulting in widespread adverse impacts and related losses and damages to nature, structures, people, and businesses alike. Risks of severe weather and the resulting economic impacts are making business leaders’ decisions about where they locate their business and its resources critical. But what can […]

Bernie Madoff’s Niece on Her Mission to Fight Pay Inequities

By Richard | Sep 26, 2024

In this episode of Reclaim + Advance, we’ll hear from Jess Ekstrom. Jess is the founder of Headbands of Hope and Mic Drop Workshop. She also invests in women-owned businesses, is a two-time bestselling author, a top-rated speaker, and a new mom. Jess and her companies have been featured on Today, Good Morning America, 17 […]

Google Rehires AI Pioneer Noam Shazeer in $2.7 Billion Deal

By Richard | Sep 26, 2024

In August, Google entered a $2.7 billion agreement with AI chatbot startup Character.AI. The official reason? Getting a license to use Character’s technology. The unofficial reason? According to a Wednesday Wall Street Journal report, the consensus within Google is that the tech giant primarily wanted to rehire a former employee who quit in 2021 after […]

The Beginner’s Guide to Local SEO

By Richard | Sep 25, 2024

Opinions expressed by Entrepreneur contributors are their own. Local search engine optimization (SEO) is one of the most important aspects of SEO strategy. For many businesses, the local community makes up most or all of their customer base. But even for larger businesses with multiple locations, local SEO is a powerful tool to help your […]

How to Teach Kids About Money and Set Them Up for Success

By Richard | Sep 25, 2024

Although 83% of U.S. adults said parents are the most responsible for teaching their children about money, 31% of American parents never speak to their kids about the topic, according to a survey from CNBC and Acorns. Last week, the subject came up on Northwestern Mutual’s A Better Way to Money podcast, which featured social […]

How the 2024 Election May Impact Interest Rates

By Richard | Sep 24, 2024

Opinions expressed by Entrepreneur contributors are their own. As the 2024 election grows closer, many voters are wondering how different outcomes will affect them financially. A big question is how the outcome of the presidential election could affect interest rates. In July, the Federal Reserve chose to keep the federal funds rate steady at 5.25% […]

Want to Be an Entrepreneur? Prime Your Path in 5 Steps

By Richard | Sep 24, 2024

Opinions expressed by Entrepreneur contributors are their own. Look, chances are that if you’ve clicked on this article, then you’re at least interested in the possibility of becoming an entrepreneur. However, if you’re like most of us, then it’s also likely that just as quickly as dreams of entrepreneurship enter your mind, you’re also seeing […]

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