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Opinions expressed by Entrepreneur contributors are their own. The term small and medium businesses (SMBs) belies the sizable contribution these organizations make to economies and employment markets. According to the World Economic Forum, “Small and medium-sized enterprises (SMEs), which represent around 90% of all firms globally, provide roughly 70% of all employment and, by some […]

The first question Nvidia CEO Jensen Huang had to answer at the AI chipmaker’s annual shareholder meeting on Wednesday was how Nvidia handles rising competition. Though Nvidia indisputably leads the AI chip market, with more than 80% of market share, competition has intensified. Established tech giants like Intel and AMD and rising startups like Etched, […]

Walgreens is the latest chain to face mass closures. On Thursday, Walgreens announced that it would be closing a “significant” number of underperforming stores across the country. “The current pharmacy model is not sustainable,” CEO Tim Wentworth told investors on an earnings call. “Changes are imminent.” Related: Walgreens’ Battle Over High-Tech Cooler Doors Heats Up […]

Opinions expressed by Entrepreneur contributors are their own. Out-of-the-box thinkers in marketing have attracted massive media attention throughout the years, creating masterpieces that have captivated audiences and kept the public talking about brands and their products. While traditional marketing strategies are always reliable, non-traditional campaigns can deliver a much higher reward when brands use them […]

Opinions expressed by Entrepreneur contributors are their own. Marketing today encompasses a dizzying array of techniques, including market research, branding, inbound and outbound marketing, search engine optimization, content creation, influencer campaigns and more. Marketing may seem complex, especially for an executive without direct exposure to their marketing team. However, there is a simple basis of […]

Opinions expressed by Entrepreneur contributors are their own. One of my favorite brainstorming frameworks is the SCAMPER technique. It stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Advertising executive Alex Faickney Osborn developed the original principles in 1953. Then, Bob Eberle turned them into a memorable acronym and expanded on […]

Opinions expressed by Entrepreneur contributors are their own. There are few guarantees in business, but this one is certain: If you don’t keep customers, you won’t have a business for long. Yet, at a time when most companies are desperately trying to maintain customer loyalty (retention is more profitable than acquisition, after all), there’s often […]

Opinions expressed by Entrepreneur contributors are their own. Back in the 1970s, the use of credit cards by consumers was an emerging phenomenon, one that would ultimately fuel the growth of the U.S. economy to unprecedented heights. The use of credit cards by entrepreneurs, by contrast, didn’t even exist. Except in my world. I was […]

3 Benefits of owning a Poolwerx franchise: Start at any level of business models; upscale convenience. Extensive training, marketing assistance, and executive support. Benefit from a well-established, globally recognized brand. Poolwerx, established in 1992, dominates as the largest global pool and spa maintenance franchise, with a strong presence in multiple countries including over 70 locations […]