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Julian Phethean’s first canvas in London was a shed in his backyard where he covered the walls with bold lettering in spray paint. When he moved his art to the city’s streets in the 1980s, it was largely unwelcome — and he was even arrested a few times. “We had nowhere to practice,” he said. […]

Did you know that digital signage gets more than 400 percent more views than static signs? With that astronomical number in mind, it makes complete sense to incorporate it into your marketing and advertising plan. As a small business, you need visibility in your field and digital signage is an impactful marketing and brand tool. […]

Remember the story of The Little Red Hen? She wants to bake bread, and at every step asks her friends for their help, but they all find excuses to avoid helping. Eventually she gets it all done herself and when her friends want to help her eat the bread, she says no. The hen created […]

PHOENIX — In the five years since they began their life together in the desert sprawl of greater Phoenix, Devon Lawrence and Eren Mendoza have bounced from one itinerant home to another. They have camped alongside a freeway off-ramp, using a gas station sink as their bath and a plastic tarp as their refuge from […]

Before we dive into the most common sales objections, I’d like to take a moment to caveat something. Not everyone is going to buy from you (nor should they). “If you can’t help someone, don’t sell someone.” should be your new motto. If the timing isn’t right, or the offer doesn’t align, pivot to a […]

What You Can’t Require From Tenants With ESAs As with service animals, tenants with ESAs have several protections that you, as the landlord, must respect, such as:  Require ESAs To Go To Training Just because a tenant has an emotional support animal doesn’t mean the rules don’t apply to them. The last thing you or […]

NEW YORK — On a June afternoon in 2018, a man named Mickey Barreto checked into the New Yorker Hotel. He was assigned Room 2565, a double-bed accommodation with a view of midtown Manhattan almost entirely obscured by an exterior wall. For a one-night stay, he paid $200.57. But he did not check out the […]

Building a personal brand takes time and effort, but the following steps can help you get started: Step 1: Define Your Brand and Develop a Goal To define your brand, start with introspection. Ask yourself: Who am I? What do I stand for? What do I want to be known for? What is my vision? […]

3. Insurance Fees Buyers nearly always purchase a property insurance policy to protect against fire, storm, and other damage. Known as homeowner’s insurance or landlord insurance, mortgage lenders require it, and responsible property owners buy a policy even if they buy the property in cash. You can also choose to buy your own title insurance […]