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Opinions expressed by Entrepreneur contributors are their own. I’m a chief marketing officer, I always seek strategies to give my campaigns an edge. Over the last few years, I’ve been diving into hypertargeting more and more, a term that’s buzzing around the digital marketing world lately. It promises precision, personalization and potentially higher returns — […]

Starbucks wants the green apron to be the star of the show. Starting May 12, Starbucks is “evolving” its dress code in all stores that will allow its “iconic green apron to shine,” the company announced on its blog. The new “simplified color options” will “create a sense of familiarity for our customers, no matter […]

Big Tech companies may not say outright that AI is replacing people, but one tech investor is — and he says two professions, in particular, should watch out. “Big companies talk about, like, ‘AI isn’t replacing people, it’s augmenting them,’” said Victor Lazarte, general partner at venture capital firm Benchmark, on a recent episode of […]

Opinions expressed by Entrepreneur contributors are their own. When you ask someone about their career and job, they can easily explain what they do and how they do it, but if you ask them why they do it, many struggle with the answer. Knowing your “why” should serve as the foundation and be clearly defined, […]

Whether you’re looking to run a side business from home or turn a passion into a full-time career, these brands stand out in the 2025 Franchise 500 as the top franchises you can start for under $5,000. They’re ranked across a variety of industries — from commercial cleaning to travel planning to fitness — and […]

Can intellectual property survive as AI advances and allegedly uses copyrighted work as training material? Twitter (now X) co-founder Jack Dorsey recently weighed in on the debate, taking to X on Friday to call for an end to intellectual property law, which covers areas like copyright, patents, and trademarks — and Elon Musk approved of […]

Opinions expressed by Entrepreneur contributors are their own. I’ll be the first to admit it — I’m obsessed with AI. As an entrepreneur and marketer, I’ve watched artificial intelligence go from a futuristic idea to an everyday business need. AI has become a powerful tool for entrepreneurs, small business owners and creators looking to work […]

Opinions expressed by Entrepreneur contributors are their own. Picture this: A young couple working tirelessly to support their family, only to find themselves one unexpected medical bill away from financial ruin. Across the globe, stories like theirs are becoming alarmingly common as financial systems fail to keep pace with today’s economic realities. From the U.S. […]

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