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Opinions expressed by Entrepreneur contributors are their own. The landscape of ad spending has changed significantly in recent years. We have seen a major shift in marketing campaigns from before the pandemic to now. Everything from graphic styles to personalization has evolved, and so has spending. With more brands in the mix, advertising spending is […]

Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving world of business, entrepreneurs are often admired for their ability to innovate, adapt and create. But what truly sets successful entrepreneurs apart from the rest? While the paths to success may vary, certain key traits consistently emerge among high-achieving business leaders. These traits provide […]

The floodwater from Hurricane Helene, the Category 4 hurricane that impacted six states and caused at least 230 deaths in late September, swept a 7,000-pound Rivian electric truck about 100 yards away from where it was parked. When its owner found the truck, opened its mud-encrusted door, and tried to turn it on, he found […]

Most people (56.8%) around the world identify as introverts, according to a 2020 study from The Myers-Briggs Company. Those with an introverted personality are often reflective and self-aware, prefer to write rather than speak and feel tired after being in a crowd. Naturally, many introverts aren’t big fans of public speaking. Addressing an audience might […]

Opinions expressed by Entrepreneur contributors are their own. Several years ago, I was involved in a professional conflict that consumed all my energy, focus and time. I was working with a colleague I had known for years. It was an important project to me, and part of it became a point of contention between us. […]

The U.S. job market surpassed forecasts with a staggering addition of 254,000 new jobs in September. Experts were forecasting the number to be around 150,000. The unemployment rate, meanwhile, fell from 4.2% in August to 4.1% in September. Related: Barbara Corcoran Says This Is the One Question to Ask Before Selling Your Home “You really […]

California recently made a significant move in the franchise industry with Governor Gavin Newsom’s signing of Senate Bill 919 (S.B. 919). This bipartisan legislation introduces new registration and pre-sale disclosure requirements for third-party franchise sellers, including brokers, broker networks and franchise sales organizations. The bill aims to enhance transparency during the franchise sales process, an […]

Opinions expressed by Entrepreneur contributors are their own. Americans love to shop — so much so that NPR devoted an episode of its “Consider This” program to the country’s shopping culture during the second year of the pandemic. But while just a couple of decades ago, shopping meant a trip to the mall, much of […]

Opinions expressed by Entrepreneur contributors are their own. Cybersecurity marketing is changing rapidly, and the reason can be simplified down to a single word: trust. With improving technology, cybercrime is becoming more complex, and corporations must present themselves as not only solution providers but rather reliable guardians of clients’ most valuable assets. It’s no wonder […]