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Opinions expressed by Entrepreneur contributors are their own. As government regulations and industry standards become increasingly stringent, many firms — particularly professional services firms — are under pressure to ensure they are operating in a compliant and legal manner. Failure to adhere to these regulations and requirements can have serious consequences for the company, including […]

Opinions expressed by Entrepreneur contributors are their own. I worked at Hootsuite when the social media management leader launched its first paid certification program, and I’m lucky to have witnessed the development of such industry-leading customer education. But I know that revenue was not the main goal going in. At the time, the courses were […]

As the co-founder and former CEO of Yum! Brands, one of the world’s largest restaurant companies with a portfolio including franchises like KFC and Pizza Hut, David Novak drove tangible results. In the 17 years he was CEO, from 1999 to 2016, Novak helped scale the company to eight times its original size, from a […]

In 1948, diamond company De Beers launched a marketing campaign with the slogan “A diamond is forever.” Fifty years later, the company created another campaign justifying the price of diamonds with the slogan, “Isn’t two months’ salary a small price to pay for something that lasts forever?” Now, De Beers is aggressively cutting prices to […]

Opinions expressed by Entrepreneur contributors are their own. I have spent 37 years as a founder, CEO, investor, advisor, board member and leader, and I’ve seen my share of soaring successes and crushing failures. My entrepreneurial journey has been punctuated by significant challenges, including the Great Recession, where I lost everything. These experiences have taught […]

McDonald’s is extending its $5 Meal Deal promotion, launched last summer, to cater to budget-conscious customers. Originally billed as a limited-time response to provide relief to inflation-strapped consumers, the promotion has gained traction with consumers demanding value from fast-food brands. The $5 Meal Deal includes a McDouble or McChicken, small fries, four-piece Chicken McNuggets and […]

Reuters reported Friday that genetics testing company 23andMe has agreed to pay a $30 million settlement after a hack exposed 6.9 million customers’ personal information to the dark web. The company will also pay for three years of security monitoring for affected customers. The class action lawsuit alleged that 23andMe failed to alert customers with […]

Amazon CEO Andy Jassy made a case — and a mandate — for in-office work on Monday. In a publicly available message, Jassy said that Amazon’s 1.5 million-plus employees must return to the office five days per week starting January 2. Amazon is also bringing back desk assignments to the offices that had that structure […]

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