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Opinions expressed by Entrepreneur contributors are their own. It’s one thing to have an idea of who your customers are. But it’s quite another to actually know them. The more companies learn about their target audience — whether through purchase data, reviews, focus groups or other methods — the better they’ll be positioned to unlock […]

The job market for new graduates has been called tough, bleak, and the worst in years — the unemployment rate for new college grads (ages 22 to 27) was 5.8% as of March, according to data from the Federal Reserve Bank of New York. The national average, meanwhile, was 4.2%. But it’s not all bad […]

In 1965, while the rest of his band was on tour, Brian Wilson, a founding member of the Beach Boys, who died this week at age 82, challenged himself to stay home and create a masterpiece. The results of that challenge, Pet Sounds, has become one of the most revered and influential works of pop […]

Opinions expressed by Entrepreneur contributors are their own. Most kids learn their first business lesson behind a lemonade stand. I learned mine by silently observing everything my Dad did; a true businessman through and through. My Dad spent his career in finance and leadership, ultimately serving as CEO of an agricultural company doing $1 billion […]

Opinions expressed by Entrepreneur contributors are their own. Stepping into entrepreneurship and franchise ownership for the first time is both an exciting leap and a bold responsibility. In my experience leading an early education child care franchise, Lightbridge Academy, I’ve seen countless new franchisees discover that strong leadership, along with solid systems, truly drives success. […]

Walmart managers can make hundreds of thousands of dollars a year, with some even taking home mid-six-figure salaries. But there’s another high-paying role at Walmart, one that’s focused on creativity and art. The retail giant confirmed to USA Today that, besides managers, cake decorators are the highest-paid hourly positions in U.S. Walmart stores. The average […]

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its “iconic” toys. The toymaker is the company behind popular items, including Barbie, Hot Wheels, UNO, and more. “We’re pleased to work with Mattel as it moves to […]

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are faced with multiple decisions every day — sometimes dozens before lunch. Too often, the people asking for them think they’re doing you a favor by framing them as “either/or.” One of my employees and I even joke about it. She’ll ask, “Do you want to […]

Franchise leaders from around the globe are uniting today for the inaugural World Franchise Day, a new global initiative aimed at raising awareness of franchising’s critical economic impact and celebrating the local business owners behind the brands. The idea came to Sherry McNeil, president and CEO of the Canadian Franchise Association, in the middle of […]