Richard

Site Traffic Down? Google Just Made Some Big Search Changes


Google is now doing the Googling for its expansive U.S. audience — and news publishers are facing potentially multi-billion-dollar consequences caused by the change.

Google announced on Tuesday that it is applying AI to high-impact elements of search, from AI summaries to pages of AI recommendations in clustered groups. AI summaries, which appear at the top of search results and neatly summarize content found across the web, started rolling out on Tuesday to all of Google’s 246 million unique U.S. users.

The AI summaries mean that websites across the board will get less traffic, as people simply search and read what the AI has generated without clicking on anything.

As newsrooms get less traffic and less money, their ability to create fresh content diminishes. At the same time, Google becomes less of a gateway to sources and more of a direct source Anastasia Kotsiubynska, Head of SEO at SE Ranking, shared with Entrepreneur.

“Most likely, there will still be misleading information in search results and hallucinations, and many users will probably use this information without double-checking,” Kotsiubynska cautioned.

Google I/O 2024 on May 14, 2024. (Photo by Christoph Dernbach/picture alliance via Getty Images)

Related: Google Introduces Its New Project Astra AI Assistant at Tuesday’s I/O Event — Here’s What Else You Missed

Google’s search changes could cost websites $2 billion collectively; some could lose two-thirds of their traffic, according to data from media industry growth company Raptive.

“This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content,” Danielle Coffey, the chief executive of the News/Media Alliance, told CNN Business.

Google, a major tech company with over 90% of the global market share in search, can now frame search results however it wants with AI summaries, and pull from websites without guaranteeing site traffic or profit.

Related: Two Yale PhDs Are Trying to Make AI Hallucinate 10x Less

“AI Overviews relies on content creators’ intellectual property, which raises serious questions about compensation and fairness,” said Raptive in a statement.

Google does link to sites within its summary, citing its sources.

Unlike OpenAI, which has entered into deals with major publishers like Axel Springer and The Financial Times to compensate publishers for training AI on their articles and linking directly to them, Google has yet to publicly announce a similar deal with a major publication.

OpenAI has also earned the ire of some publishers, with the New York Times filing a lawsuit against the company over copyright grounds in December.

Related: An Elite Financial Publication With a $75 Per Month Subscription Price Is Letting AI Use Its Articles for Training

Google does have a $60 million deal with Reddit, announced in February, to train its AI on Reddit data.





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5 Ways Solopreneurs Can Scale Their Business Through Collaboration


Opinions expressed by Entrepreneur contributors are their own.

There’s no shortage of examples of successful solopreneurs who have forged their own path to grow ground-breaking businesses. They’re often held up as people who value autonomy and control and who approach business building like it’s a hero’s journey.

But I believe our culture has blown the “solo” part of solopreneurship out of proportion, leading many would-be entrepreneurs and creators to feel like they have to go it alone. And while solopreneurs are solely responsible for making decisions about their businesses, it doesn’t mean they have toil away independently on every aspect of it. Doing so can actually be detrimental.

Many successful entrepreneurs find ways to involve others for support and guidance and to create a shared journey. Through my work with creators, many of whom are solopreneurs, I’ve seen how this approach can be transformational. For example, for many years, my company has hosted an event in which women of color within the creator economy have shared their experiences. We found that creating space for these solopreneurs led to record-breaking attendance. It’s all part of a larger movement that has seen solopreneurs come together in real life and on virtual platforms to leverage the power of community and collaboration.

Related: 5 Ways for Solopreneurs to Sustain Momentum and Thrive

As a solopreneur, you are part of something bigger

The growing number of solopreneurs has effectively changed the face of our economy. Today more than 80% of American small business owners operate without any staff. For some, this works well.

But I’ve noticed that many creators, for example, go into their journey with the mistaken belief that if they can’t figure it out on their own, they’re not cut out for entrepreneurship. The reality is that stoically resisting help or not seeking out support or community can lead to loneliness, burnout and even depression.

Working with others is powerful, and many brands are tapping into this movement and finding ways to facilitate inspiration and connection by bringing their communities together – whether it’s around e-commerce, crowdfunding, fitness or other aspects of life and business. The cliche really is true: we may go faster alone, but we often go farther together. Embracing a community-based approach can lead to tangible benefits.

The power of finding your people (and places)

Broadening your definition of solopreneurship isn’t just about finding people to work with though. It can also be about uncovering solutions you didn’t know existed, getting access to information or guidance from people who have been there, or even just having a place to go when you need a break from your home office. Here are a few of the ways I’ve seen individuals take a collaborative approach to solopreneurship – and reap the benefits:

Choosing tech platforms that offer community

We’ve all experienced the rise of online communities – public and private – but consider the unifying force of tech tools that support people in achieving specific goals. Whether it’s launching a course or implementing a payment system, you’ll find people rallied around platforms offering concrete solutions. Choose your platforms wisely, and you’ll end up with more than just tools; you may find new colleagues, collaborators and a wealth of shared expertise.

Working from a coworking space

Anyone who’s ever worked from home – or launched a business from their basement – understands the value of a good coworking space. Beyond situating you among peers, they offer rich gathering spaces for solopreneurs who want to network, learn, and enjoy the creative energy of others. Research has shown that people thrive in coworking spaces thanks to the collective boost in productivity and creativity – and that they can also be a great antidote to burnout.

Attending in-person conferences and events

Ever since Covid put a pause on live events, it’s been tough for many of us to get back into the swing of it. But there are benefits to immersing yourself in a room full of strangers – particularly the opportunity to forge deeper connections. Sharing new experiences with other people in person can lead to the kinds of bonds you just don’t get over Zoom (and making that in-person investment can open up other ways to maximize your returns there, too.)

Teaming up with a partner

Collabs are still having their moment, but they can be more than just a trendy way to build an audience. I get genuinely excited when I see solopreneurs I follow come together because I’ve seen how great collaborations can effectively fill business gaps. Plus, good partnerships can also uncover new opportunities, boost revenue and even fuel innovation. Sure, there can be risks to collaborations too, but as long as you stay true to your goals and your brand, you stand to benefit.

Related: Solopreneurs are Changing the Face of the Economy

Finding a mentor

Much like peers, mentors offer business advice based on their lived experience, but they also bring the wisdom of seniority. But if the intimidation factor of approaching a mentor is holding you back, you can always start more informally. Many solopreneurs give back to their communities by sharing their learnings through courses or live events. Start by following people you admire and see what it can lead to.

However you choose to expand your definition of solopreneurship, keep in mind that inviting others into your journey doesn’t negate your success; at the end of the day, the buck still stops with you. By piecing together a new narrative about the realities of solopreneurship, we can start to normalize the idea that creators and entrepreneurs don’t need to walk this road alone. And sometimes, just knowing that help – and a shoulder to lean on – is out there can go a long way toward boosting resilience, capacity, and the determination to keep going.



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For 9 Days Only, This Grade-A Refurbished iPad Is Just $155


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Running a business requires around-the-clock care. Many entrepreneurs lean on tablets to conduct mid-tier computing tasks more efficiently. For those interested in the usability of these touchscreen wonders without spending more than necessary, there’s a deal worth checking out.

During a special limited-time price drop that runs from May 13th through 11:59 p.m. PT on May 22nd, you can get this refurbished Apple iPad 6th Gen plus an accessories bundle for $154.97 (reg. $249).

This 2018 iPad is not just any refurbished device. It’s rated grade A, which means it’s in near-mint condition with minimal to zero amounts of scuffing on the case.

Built out with a whopping 32GB of storage, it comes with the Wi-Fi connectivity and Bluetooth access you know and love. You can also set up Siri on this refurbished iPad to easily send messages and accomplish tasks throughout the day.

The iPad comes with iSight and FaceTime HD cameras, which allow you to video chat and capture content throughout the workday and beyond as needed. The accessory bundle includes a case, screen protector, and stylus.

This 2018 refurbished iPad is rated an average of 4/5 stars on the Entrepreneur Store. One recent review describes it as “looks great, works pretty great.” To hook yourself up with a reliable mobile workstation, hop on this deal before it ends.

Don’t forget that only from May 13th through 11:59 p.m. PT on May 22nd, you can get this grade-A refurbished Apple iPad 6th Gen 9.7″ (Wi-Fi Only) plus an accessories bundle for $154.97 (reg. $249).

StackSocial prices subject to change.



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Does Wegovy Work for Longterm Weight Loss? New Study Says Yes


Novo Nordisk, the company behind Ozempic and Wegovy, published a new analysis of the longest study it has conducted so far through the lens of long-term weight loss.

The 17,604-person study, published in Nature Medicine and presented at the European Congress on Obesity in Venice, Italy on Tuesday, showed for the first time that obesity patients without diabetes maintained a 10% average weight loss over four years after taking Wegovy.

“We see that once the majority of the weight loss is accrued, you don’t go back and start to increase in weight if you stay on the drug,” Martin Holst Lange, Novo’s development head, told Reuters in an interview.

The findings show that Wegovy is effective in the long term, over multiple years, provided patients stay on it.

Related: Novo Nordisk Is Worth More Than Denmark’s GDP Thanks to America’s Ozempic and Wegovy Craze

An additional analysis released Tuesday based on the same data showed that Wegovy had benefits for the heart, regardless of how much weight study participants lost while taking it.

Wegovy reduced the risk of stroke by 20% in overweight or obese people with a history of heart disease.

Researchers don’t precisely know how Wegovy’s active ingredient, semaglutide, protects the heart, and are conducting studies to understand it.

“We now also understand that while we know that body weight loss is important, it’s not the only thing driving the cardiovascular benefit of semaglutide treatment,” Lange told Reuters on Tuesday.

Related: These U.S. Health Insurers Will Now Cover Wegovy, the Wildly Popular $1,349 Weight-Loss Drug

The news could add to Novo’s case to have its weight loss drugs be more broadly covered by insurance companies in countries like the U.S. and the U.K.

Still, there were downsides to taking Wegovy recorded in the report — about 17% of those who took the drug left the study early because of stomach-related issues like nausea.

Novo has made Wegovy available in 10 countries so far, including the U.S., Norway, Japan, and Spain, since releasing the drug in 2021. Prices start at $200 and can reach almost $2,000 per month, depending on the country.

In the U.S., Ozempic goes for about $936 a month out of pocket while Wegovy sells for about $1,350 a month.

Costco created a program in April that gives members direct access to Ozempic and Wegovy when appropriate, though the medication cost falls directly on customers or health insurance.

Related: Costco Announces Ozempic, Wegovy Prescriptions and New Weight Loss Program

Novo said earlier this month that at least 25,000 people in the U.S. start Wegovy per week.



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Carnival Cruise Line Installs Starlink Internet on Every Ship


It’s another massive milestone for SpaceX CEO Elon Musk.

On Tuesday, Carnival Cruises announced that 100% of its ships have officially installed high-speed internet from Musk’s Starlink.

The installation took place on 90-plus ships in Carnival’s global fleet and allows for more reliable Wi-Fi when onboard (especially during remote parts of the route) for passengers and helps the ship’s staff with improving “operational and communications capabilities,” per a release from Carnival.

Related: New Jersey Man Accused of Trafficking 675 Starlink Terminals

“Starlink has been a game-changer for the onboard connectivity experience our cruise lines deliver to their guests, and we’ve already seen a surge in guest satisfaction and positive feedback from the super-fast and reliable Wi-Fi service we provide onboard,” said Josh Weinstein, CEO of Carnival Corporation in a release. “We see this technology as a win-win-win – it provides our guests with more flexibility to stay as connected as they’d like on vacation, it allows our crew to stay in touch with friends and loved ones, and it enhances our onboard operational systems.”

The installment of Starlink on Carnival ships began in December 2022 and has now expanded to all of Carnival’s smaller companies, including Princess Cruises and Holland America Line.

Musk reposted the news with one word to share his sentiments: “Cool.”

Royal Caribbean started installing Starlink on its ships in 2022 and as of February 2024, said that it was “currently in the process of upgrading more vessels” from VOOM internet to Starlink.

Carnival is coming off a strong Q1 2024, setting the record for first-quarter revenue at $5.4 billion, while bookings hit a record high — despite higher prices.

“This has been a fantastic start to the year. We delivered another strong quarter that outperformed guidance on every measure, while concluding a monumental wave season that achieved all-time high booking volumes at considerably higher prices,” Weinstein said at the time. “These results are a continuation of the strong demand we have been generating across our brands and all core deployments, leading to an upward revision of full year expectations by more than a point of incremental yield improvement and setting us up nicely to deliver a nearly double-digit improvement in net yields.”

Carnival was up nearly 41% year over year as of Tuesday afternoon.





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Here’s How I Determine If I’m Getting Value Out of X (and How You Can, Too)


Opinions expressed by Entrepreneur contributors are their own.

For many entrepreneurs, social media is a double-edged sword. While platforms like X (or Twitter) offer the potential for valuable connections, insights and entertainment, they also become a significant distraction and time sink for many of us.

For professionals, you want to make sure that the content you’re posting is benefitting users and amplifying your social media presence. But finding ways to quantify that and using that to make decisions moving forward may not be obvious.

Anyone who has grappled with these challenges needs tools to ensure that their time spent on X is beneficial to their life and business. Having high-quality metrics can allow you to consistently evaluate your audience’s engagement with that content.

Related: Inspired by Elon Musk’s Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company

Why track the value of X?

We all know that social media in general and X in particular gives you the ability to present content to millions of people. But getting value out of X requires a strategy. Tracking the performance and behavioral metrics of my X account can give me actionable data about the reach of my X content and the level of engagement from both my followers and X’s users in general.

Tracking X’s value can also increase the visibility of your business and brand by giving you metrics you can use to increase the number of followers to your feed, which can also help you drive those followers to your other channels, be it a website or other social channels.

Analyzing the X metrics of your audience, like trending hashtags, can help you stay up to date on trends you can leverage to drive traffic to your X presence. Finally, learning who the users are who are also leveraging X effectively can lead you to influencers in your industry who can help boost your brand.

Related: These 4 Traits Set Excellent Marketers Apart From Mediocre Ones. Here’s How to Make Sure You’re Hiring Them.

Best metrics you can use to track the value of X

Metrics are important because they can take questions like “How popular is the information I’m putting on X?” or “Am I putting too much or not enough content on my feed?” and give you numeric values you can use for making decisions. Some of these metrics are easily available. Some require a deeper dive or use of X’s Analytics suite to find.

Gaining followers

The total number of followers an account has is an almost ubiquitous statistic. Every time you hear about a celebrity in an entertainment-related story, the number of social media followers they have often follows.

If I have a quick spike in followers, that can mean an individual tweet resonated with my audience, while a slow steady rise in followers may mean that my content has broad appeal and that the content is being shared with others.

Link clicks

Link click metrics measure the number of times users click on the URLs found in your tweets. If you supply links to external content regularly in your tweets, this is another metric that is very useful in gauging what content resonates with users.

This can also be useful when you are trying to drive traffic to your own website. Correlating link clicks from X as well as other channels (Facebook, email, etc.) with how long users stay engaged with the content on your website can help determine which channels drive the most traffic to your site.

Conversion rate

Conversions evaluate the impact of a post on a user’s action. That action could be going to a website to make a purchase, sign up for a newsletter or download a file. Metrics like these can also help identify areas that could be improved. For example, if a post drives traffic to a form, but users don’t fill it out or abandon it before hitting submit, then the posts are effective, but the form may need some optimizing.

Engagement

Engagement rate requires a little math to calculate. The engagement rate measures the impact of your posts by dividing the total number of engagements (comments, reposts, likes, etc.) by the number of views. A higher engagement rate indicates that your content triggers a reaction from your audience. A lower engagement rate can mean they read your posts and then move on.

Related: This Expert Shares 5 Tips for Marketing a Boring Product

Impressions

If your post shows up in someone else’s timeline, that’s an impression. Two important things to note about impressions: They do not necessarily imply interaction with the post as simply viewing a post counts as an impression. Also, multiple views from the same user count as multiple impressions.

Reach

Unlike impressions, reach counts unique views from different users. If one user sees one of my posts seven times and another user sees it twice, my reach will be shown as two.

Think of impressions as a view of how many times your posts are being shown to users. By contrast, reach shows how many people you’re reaching. Both metrics combined can give you a better understanding of how your X strategy is working.

Related: These 4 Traits Set Excellent Marketers Apart From Mediocre Ones. Here’s How to Make Sure You’re Hiring Them.

Why does this matter long-term?

Having a decision-making strategy built around X metrics can benefit your business in several ways, beyond just increasing the number of followers you have.

1. You can evaluate long-term performance

Identifying the posts that perform well over time can single out content that your audience identifies with. Supplying your audience with similar content in the future can optimize your X stream with more consistently high-value content.

2. It helps you understand your audience

X’s analytics suite provides more about your audience than just their username. You can gain information about followers’ interests, geographic location, what language they speak and the time of day their activity level is at its peak. When you cater your content to the preferences of your audience, it leads to more frequent and more positive engagement.

3. You gain better control of your content strategy

Quality content isn’t just a question of what to post. When to post and how frequently are also considerations as X feeds update constantly. You want to make sure you post quality content when your audience is most active on X.

If you don’t post enough content, users may look elsewhere for content they want or simply be shown someone else’s material. If you post too much you may saturate your audience with noise that will also drive them to other feeds. Analyzing engagement will show when your users are most active and craving your content. Concentrate on posting at these times.

Related: 4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career

Increasing value over time

As you use X strategically, you may notice that the percentage of valuable experiences on the platform grows over time. By refining your feed and analyzing your audience’s interactions with your content, you can increase the value your audience and your business derive from X.

As you refine your analysis, your X network expands, exposing you to an ever-growing pool of knowledge and opportunities. This snowball effect of value demonstrates that strategic use of X metrics could become increasingly beneficial for you and your company.



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This Toxic Money Habit Could Derail Your Financial Planning


Many Americans believe social media offers an inaccurate picture of wealth and success; 57% of social media users say that people post to appear more successful, and 51% of users say that social media depicts “unrealistic lifestyles,” according to a 2023 Bankrate survey.

Even so, many of them can’t help but get caught up in the cycle of comparison. Between 2022 and 2023, U.S. adults spent $71 billion on “impulse buys” they were influenced to make by social media, per Bankrate’s data — a fact that backs up an increase in “money dysmorphia.”

Related: These 5 Money Secrets Can Turn Healthy Relationships Toxic, Financial Therapist Warns

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This Working Mom Overcame Decades of Employment Bias to Become The CEO of Her Own 6K-Figure Company. Here’s How She Overcame Adversity.


Opinions expressed by Entrepreneur contributors are their own.

It’s no secret that working mothers still face discrimination in the workplace. With few legal protections in place, many moms are pushed out of workplaces (laid off or fired) and subjected to stereotypes about their competency. I’ve faced discrimination as a working mother several times since 1997. I’ve been passed over for a promotion and stepped down from a leadership role because of the discrimination I faced.

From the moment I saw that little blue plus sign, I’ve been fighting for equality at work and home. A lack of paid leave, exorbitant childcare costs and discrimination made my early career difficult at best, and for the majority of Americans, makes it nearly impossible to have a family.

I was just 24 years old when I became a mom for the first time. I was new at many things then: adulthood, marriage, and home ownership. I had no idea that the statistics were so stacked against me. Gender disparity didn’t cross my mind—that’s just the way it was. Little did I know that I was stepping into an entirely new world—one that would continually discount me.

As it turns out, new mothers who take fewer than eight weeks of paid maternity leave are at higher risk for depression and experience poorer overall health. My husband and I were a young couple starting out, so while I desperately wanted more time with my newborn, my mind reasoned that the six weeks of paid maternity leave my employer offered me would be enough — we couldn’t afford for me to take additional time away from work without pay. We weren’t alone. Two-thirds of workers don’t take needed leave because they cannot afford it. They’re also unable to afford daycare. For infants, the average cost of center-based childcare is more than in-state public college tuition in 34 states.

On my first day back from maternity leave, I learned that the young man hired a few months prior had been promoted over me. When I asked my boss why I’d been overlooked for the promotion, she told me she disagreed with it, but it was out of her hands. According to a Pew Research Center analysis, 16% of working parents have been passed over for promotion because they have children, and mothers are more likely than fathers to report this experience.

My company’s office hours were 8:30 am to 5:30 pm. I had to walk out the door at exactly 5:30 pm every day to pick up my son by 6 pm or pay $1 for every minute I was late. Still, I was pulled aside and talked to about always leaving on time when other employees were staying late, as though it spoke to a lack of work ethic or drive to succeed on my part. I wasn’t alone. Mothers are 40% more likely than fathers to report that childcare issues harmed their careers.

There are so many lessons I learned during those early years. Looking back now, it’s easy to see where the bias was and what changes were needed to create equality. My only recourse was to take matters into my own hands. Here are six tips for recognizing and navigating adversity to build a thriving career.

Related: Why Women’s Entrepreneurship is Booming Right Now

Tip 1: Change starts at home

If you carried a baby for nine months and gave birth, you’ve done 100% of the parenting work so far; don’t let your partner assume you’ll continue to do so.

Like most infants, ours didn’t sleep through the night for many months. So, I went to work exhausted every day. One day, a few weeks after returning from maternity leave, I fell asleep at my desk. The owner of the company walked by, saw me and sent me home. When I told my husband about it and asked him to help, he responded, “I can’t. I have a job.” Not only was I devalued at work, but I was also devalued at home by the one person who mattered most.

When a couple is deciding who will take more time away after the birth of a baby, it makes financial sense for the one who makes less money to take more time away. That means maternity leave typically falls to mothers because women make less than men. If companies paid men and women equally, this conversation would be eliminated as part of the decision, and it would make more financial sense for each partner to take equal time off work. That would, in turn, change the perception at home.

Tip 2: Take matters into your own hands

When my son was about eight months old, my husband and I decided to move closer to family. When we found our new home, I began searching for childcare. Daycare centers were insurmountably expensive, so I interviewed several moms who provided daycare in their homes. I walked away from every meeting deflated.

I couldn’t find trusted care for my son, and I continued to be overlooked and undervalued at work. That’s when I decided to join the 43% of women who leave the workforce after having children. I quit my job and started my own in-home daycare. I used my marketing background to get the word out, and within two weeks, I was caring for three toddlers and an infant full-time with an expectant couple on a waitlist. I spent the next six years taking care of little ones and raising my own.

Tip 3: Think long-term, act short-term

By 2005, I’d earned my writing degree and was freelancing as a copywriter. Two years later, in the midst of a recession, my husband and I separated. With two school-aged boys and a two-year-old daughter at home, I was forced to go back to work full-time.

Finding work in a recession is difficult enough, but having a nine-year lapse on my resume didn’t help. It was virtually impossible to land an interview and, much less be offered a job that paid enough to afford childcare. Unsurprisingly, women who took just one year off from work earn 39% less than women who did not. Desperate for a full-time job with health benefits, I took an account manager position. The salary wasn’t enough to cover daycare costs, so I held onto my freelance clients. I’d work all day, and then after tucking my kids in at night, I’d tuck into my freelance writing projects. It wasn’t something I wanted to do forever, but short-term, it paid the bills, and long-term, it would set me up to start my own business.

Tip 4: Look for opportunities

In 2011, the recession hit the marketing industry, and companies dropped their ad agencies in favor of working with freelancers to ease budgets. My number of freelance clients more than doubled, while at the same time, our agency’s roster of clients was cut in half. That allowed me to negotiate to work on my freelance projects during business hours in exchange for a percentage of my freelance revenue. I was able to take on more clients without giving up all my evening hours so that I could still be a present parent to my kids and get enough sleep at night to face the day ahead.

By 2013, my freelance business was thriving, and on August 1, 2013, I quit my job to work for myself full-time. That decision changed my life and our home. It’s not surprising that a whopping 75% of self-employed women love their job. Working for myself allowed me to put my priorities in order and plan my working hours around my family, not the other way around. I worked late into the night but also took hours off for after-school trips to the park, family dinners and homework time.

Tip 5: Be open

In 2015, I was offered the role of content marketing director for a freelance client. While I loved the flexibility of working for myself, it was an incredible opportunity to build and manage a content writing department from the ground up. I accepted the role and learned all I could. A year later, traveling and late nights became too much, and I needed to be more available to my kids. I gave my notice and negotiated a 12-month freelance writing contract in exchange for hiring my replacement. Within a few months, I launched a marketing agency.

Related: What Do We Tell Young Women Considering Entrepreneurship? Here are 6 Key Messages to Share

Tip 6: Remember that actions speak louder than words

In 2021, my previous employer offered me another role. This time, it was a C-suite position and a stake in the business for bringing my agency into his company as the social media arm of the business. I said yes, knowing that, at the very least, I’d learn something, and at best, I’d grow the agency much quicker than I could on my own. While I enjoyed the stable income and benefits, I was drowning in work, and no matter how hard I tried, I couldn’t change the culture. I began looking for support through networking groups and was invited to join CHIEF, a powerful network of women executives. This was an incredible opportunity to learn from other female executives, network with peers and get in front of potential clients; all things my male peers had in spades. I laid out the benefits and requested that my company sponsor the membership. They declined.

Deciding it was well worth the investment, I paid the fee myself. When I published a LinkedIn post announcing my membership, the CEO expressed disappointment that I hadn’t mentioned his company in my post. That’s when I decided I could no longer work with or for companies that refused to invest equally in male and female executives. In June 2022, I gave my notice and pulled my agency out of the merger.

On Mother’s Day, we celebrate moms — and companies do, too. It’s no secret that brands are increasingly jumping on the bandwagon of social causes, but consumers aren’t fooled by the many that pay it lip service. They want to see real change.

Want to celebrate moms? Offer paid maternity, paternity and family leave so that working parents can take the time they need to give their children and their families a healthy start. Normalize paternity leave so that fathers can be equally responsible for and able to bond with their children.

More than 120 countries, including most industrialized nations, provide paid maternity leave and health benefits by law, according to an International Labour Office (ILO) report. The United States’ failure to do so leaves 80% of the workforce without any paid time off after the birth of a child. Nearly half are not even guaranteed unpaid, job-protected leave through the Family and Medical Leave Act.

The answer isn’t to leave the workforce. The answer is for the government to join nearly every other nation in offering paid family leave. Until then, taking matters into our own hands is the only answer.

Maya Angelou said, “When someone shows you who they are, believe them.” The same is true for companies. Work-life balance issues cause conflict for an astonishing 72% of women. Don’t share your time and talents with a company that doesn’t support you.



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7 AI Secrets Every Entrepreneur Must Know: AI Quiz and Breaking News from OpenAI You Can’t Miss


Opinions expressed by Entrepreneur contributors are their own.

Curious how AI can save you $100,000 and dramatically increase your leads? In this weeks video, I walk you through 7 critical questions from our unique quiz that uncovers the AI secrets every entrepreneur must know! Plus, breaking news from OpenAI that could profoundly alter the landscape of content management and search engine optimization.

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Tesla Is Reportedly Rehiring Laid Off Supercharger Employees


Weeks after the bombshell news that Elon Musk fired the entire Tesla supercharger overnight, some executives and team members are reportedly being asked to return to the company.

Musk reportedly has brought back the director of charging for North America Max de Zegher, one of the 500 employees let go, according to Bloomberg, which cited people familiar with the matter.

The outlet did not specify how many employees had been asked back to work, but noted it was more than one.

Related: Tesla Is Reportedly Revoking Internship Offers to College Students Weeks Before Their Start Dates: ‘I Spent Thousands On Housing’

Per de Zegher’s LinkedIn, his position is still listed as “Director — Charging, North America at Tesla,” a position he’s held for nearly two years.

Last month’s layoffs left many employees “in shock” when they were told their positions were defunct.

“In the middle of the night, I learned, along with all my Tesla Global Charging colleagues, the Tesla Charging org is no more,” Lane Chaplin, Tesla’s former North America real estate lead, wrote on LinkedIn at the time. “Thank you to all who have reached out to me already. Your friendship during the good times as well as the bad is sincerely appreciated.”

Musk seemingly addressed the layoffs via X, noting then that Tesla still planned on growing its Supercharger network albeit at a “slower” pace than originally anticipated.

Tesla Employee Was Sleeping in His Car Before Lay Off

Elon Musk is known for promoting a “hard-core” work culture, and employees have gone to great lengths to comply — some even slept under their desks when Musk took over Twitter.

One former employee, Nico Murillo, recently went viral on LinkedIn for sharing his story of sleeping in he parking lot to avoid a commute before being laid off.

“At one point in 2023, I was even sacrificing sleeping in my car on work days just to avoid commuting to work. Showered at the factory and slept in the parking lot. Microwaved dinner in the break room,” the former Tesla Production Supervisor wrote. “Sacrificed a lot for the company. But this is just a small part of a chapter that is ending, and there’s a whole book waiting to be written.”

Related: Elon Musk Tells Investors Cheaper Tesla Electric Cars Should Arrive Ahead of Schedule

Tesla reported a 9% quarterly revenue decrease during its Q1 2024 earnings call last month, the biggest drop the company has seen since 2012.

Earlier this month, college students reported that the electric vehicle company revoked their offers for summer internships just weeks before they were slated to start without explanation.

Tesla was up just shy of 3% year over year as of Monday afternoon.





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