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Why Business Leaders Need to Learn About about Digital IDs

Why Business Leaders Need to Learn About about Digital IDs


Opinions expressed by Entrepreneur contributors are their own.

We’ve come a long way from the days when identity verification meant simply presenting a handwritten document or a personal endorsement. The Digital ID movement signals a new era where your identity is a digital entity, stored and accessed online.

This shift promises many benefits, like positively transforming efficiency, security and fraud prevention. Yet, here is the challenge: the transition isn’t an overnight overhaul. It’s a gradual, evolutionary process.

Physical documents aren’t going anywhere – yet

Consider the reliability of a physical document – tangible, verifiable and trusted across various industries. Despite the charm of digital transformation, a 2024 Forrester Consulting study commissioned by Regula reveals that 46% of organizations still manually verify documents, including in remote setups. This reliance is even higher in sectors with stringent security demands, such as Aviation (63%) and Finance (44%).

Why the attachment to paper? It’s simple. Physical documents are trusted and familiar, and they provide unmatched authenticity. They work. For business leaders, this means a gradual transition to digital identity systems is not just sensible – it’s essential. The current systems can coexist with emerging technologies, ensuring operations remain smooth while new methods are integrated.

The barriers to a digital dream

The dream of a global Digital ID system faces significant challenges. Chief among them is the lack of universal legislative frameworks. It’s like trying to conduct a global orchestra without a shared music sheet.

According to the study, 74% of respondents highlight the need for unified global standards to ensure seamless integration and acceptance worldwide. This lack of alignment means businesses are navigating a fragmented landscape, where interoperability across borders is a complex challenge.

Furthermore, technological disparities create uneven progress. While some regions, like the UAE, are racing ahead with advanced digital infrastructures, others, including the US and Europe, are taking a more cautious approach due to stringent regulations. This disparity underscores the importance of tailored strategies considering regional readiness and capabilities.

Related: Your Face is Data — and Scammers Are Using it for Fraud. Here are 5 Tips When Using Identity Verification

Concerns and realities

As businesses examine the digital leap, several Digital ID concerns weigh heavily:

  • 50% worry about increased data breaches and cybersecurity threats.
  • 46% are concerned about the necessity of robust security frameworks to mitigate the risks of data breaches.
  • 44% fear the implications for privacy due to surveillance and data tracking.
  • 35% highlight dependence on technology potentially leading to system failures.
  • 35% see the risk of identity theft and fraud with digital credentials.

These concerns are not trivial. They reflect the real and present challenges of a digital transition. But they also point to the need for robust, secure, and reliable systems that can build trust over time.

Related: Deepfakes Are on the Rise — Will They Change How Businesses Verify Their Users?

The hybrid solution

In this complex landscape, a hybrid approach to Digital IDs emerges as the most pragmatic path forward. This strategy embraces both digital and physical verification methods, allowing businesses to transition at a manageable pace. By maintaining physical documents alongside Digital IDs, organizations can leverage the strengths of both systems, ensuring reliability while gradually adopting new technologies.

For business managers, this hybrid model offers a reassuring compromise. It minimizes disruption to existing processes and provides the flexibility needed to explore and integrate digital solutions incrementally.

At the same time, to adopt digital IDs into the current IDV (Identity Verification) process, a business must undertake several steps. First, it should assess the compatibility of its existing infrastructure with digital ID technologies, ensuring it can seamlessly integrate the new system. This involves upgrading or adapting current software and hardware to support digital ID functionalities. Next, the business must select a reliable digital ID provider, prioritizing those with strong security measures and compliance with regulatory standards. Implementing digital IDs requires employee training to effectively manage and operate the new system. Additionally, the business should develop a clear strategy for data privacy and protection, addressing potential cyber threats and ensuring compliance with data protection laws. Finally, a thorough testing phase is essential to identify and resolve any issues before fully deploying the digital ID system, ensuring a smooth transition and maintaining the integrity of the IDV process.

Standard issue

The development and adoption of Digital ID systems will require collaborative innovation from authorities, businesses and stakeholders in the IDV market. Key players like the International Civil Aviation Organization (ICAO) and the International Organization for Standardization (ISO) are working to establish frameworks for Digital ID adoption. Their efforts foster interoperability, security and privacy across different systems. However, creating comprehensive standards is a meticulous, time-consuming process.

However, even if all standards are prepared and fully verified, the next stage involves implementing software according to these standards. This is not just a single module but a comprehensive suite of systems for each vendor, and there will be many vendors. Each vendor may interpret the standards differently, leading to inevitable compatibility issues.

This brings us to the necessity of having process standards as well as testing and certification standards. However, even if vendors pass certification, questions about the completeness and reliability of the software will remain, especially when used by end-users. For example, an SDK might be fully functional, but during integration, developers might cut corners and not utilize all necessary components.

Who will handle the certification? Laboratories will be needed to prepare testing software, and these labs will charge significant fees for conducting time-consuming tests. Not all vendors will be eager to invest in certification. Given that each country might have multiple vendors, the scale of the problem is immense.

Currently, passports function without any online infrastructure, but digital IDs will need online services capable of handling massive volumes of requests, potentially from around the world. Imagine 300 million simultaneous requests in the USA alone. This feels like the scale of Facebook, Instagram or Google, with dedicated data centers and more. The cost could be astronomical. Poorer countries might decide they don’t need such systems or opt for minimal implementations.

As a result, we will have many document variants: not only paper documents, paper documents with chips, and digital IDs but also many different types of digital IDs.

Related: U.S. State Will Now Accept Digital Driver’s License on iPhone

A marathon, not a sprint

The journey to widespread Digital ID adoption is indeed a marathon. Even after the development of comprehensive standards, global adoption will take time. The initial issuance of Digital IDs will still require physical passports or ID cards, underscoring the ongoing relevance of traditional identification methods. Moreover, the implementation costs and the need for robust infrastructure further slow the transition.

For business owners and managers, introducing Digital ID is best viewed as a gradual evolution. After all, in this long road to digital transformation, patience and pragmatism will be your greatest allies.



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How to Tell Employees You’re Selling The Business

How to Tell Employees You’re Selling The Business


Opinions expressed by Entrepreneur contributors are their own.

The process for exiting a business is about so much more than numbers and contracts; it’s about the people in your organization, from the front-line employees and executives who have created the business’ value to the leadership team that lands the deal at the most favorable terms. Your people have been at the heart of your organization, but their involvement in the exit process needs to be thoughtful and delicate – requiring trust and discretion. Here’s how to support them throughout the transaction.

Before the sale — say nothing

When should the owner inform employees that the business is being sold? Not until the sale is final and the buyer has officially taken possession. That’s the number one rule: Only the owner, their transition team and possibly one critical team member should know about it until after the transaction is complete.

Prematurely revealing this information can have several adverse results:

  • Early departure: Hearing about a pending sale can cause fear and uncertainty. Employees often assume the business is for sale because it’s failing, or they worry that they’ll be let go by the new owner. They may leave before the sale is finalized, hurting the company’s value.
  • Legal challenges: The seller must certify to the buyer that the staff is in good standing. Early departures could make this look like a misrepresentation, and the buyer could sue, try to back out or otherwise undermine the transaction.
  • Delayed transition: A strong, stable team can be a significant value driver. Buyers often write contingencies into the transaction to ensure key staff members stay. If there isn’t a strong team, the owner might need to stay on temporarily to facilitate the transition.
  • Demand for compensation: Knowing their value in the deal, employees who learn of the sale might demand bonuses or raises as inducements to stay. Granting them can affect profitability and sale value, not to mention the discomfort of feeling like the deal is being held hostage.

Without adequate precautions, keeping your plan under wraps could be easier said than done.

Related: 7 Preparation Essentials for Selling a Business

Maintaining confidentiality

Your company may have such a well-cultivated grapevine that you sometimes feel you’re the last to hear your own personal news. Most breaches of confidentiality occur when owners try to handle everything themselves without professional guidance. Keep your in-the-know list small by recruiting a team of experienced advisors who will ensure discreetness and protect sensitive information about company operations, customers and employees.

Sometimes, you may have to inform a key employee about the sale early in the process — a top salesperson, the CEO or someone else. Do this as the last step of due diligence, and be sure it’s handled with strict confidentiality agreements.

What if someone finds out despite your best efforts? Your response depends on where you are in the sale process. If it’s early, you can say you’re exploring partnerships or considering offers without actively shopping the business. “Everything is for sale if the right offer comes along” is truthful but vague enough to quiet rumors. If those strategies don’t work, you may have to get transparent and insist they sign a non-disclosure agreement.

Announcing the sale

Once it’s final, communication should be strategic and focus on the positive. If you’ve handled the sale proactively, you should have no trouble presenting it as good news – because it will be good news:

You’re finally retiring and found the right person to continue your legacy. Other life changes are taking you in new directions, and the new owner understands the team and mission. The business is so successful it has attracted an owner who can take it to the next level.

Start by informing the management team first. Provide talking points to help their teams navigate the transition. Then, have a full team meeting with both the seller and the buyer present. Celebrate the event, express gratitude to your staff—they’re the ones whose work attracted the perfect buyer—and highlight the opportunities that the new owner brings. For smaller companies, individual meetings with each employee can address personal concerns and questions.

One of the first questions will be whether the new owner will let people go or make other significant changes. This shouldn’t be a concern unless you’re a large company or corporation. Contrary to popular belief, employees are rarely let go in small to mid-sized business sales. Buyers typically want to retain the staff because they are integral to the business’s success. The goal is to maintain a stable and strong team post-sale.

Related: I Specialize in Exit Planning — You Need to Make These 5 Moves Before Selling Your Business

Training and transition

The seller usually trains the buyer in business operations. This transition period can last up to a year, depending on the complexity of the business. Employees can see this as an opportunity to demonstrate their value to the new owners.

New owners should avoid making significant changes for the first six months. Stability helps employees adjust to the new ownership without additional stress. Small, positive changes, like new benefits, can help build trust.

At least during the transition, an open-door policy is essential. It allows employees to voice concerns and feel heard, which builds trust and can prevent minor issues from escalating into major problems.

Believe in your team

People are one of the top value drivers in a small-to-mid-sized organization, and this holds true in a sale. Building a solid team and demonstrating their value through proper documentation and reporting can significantly enhance your business’s value. Planning and managing the transition carefully ensures a smoother process and preserves the company’s integrity and performance.

Thoughtful preparation, strategic communication and professional guidance are the keys to successfully supporting staff when exiting a business.



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Get an All-in-One AI Tool to Streamline Everything for

Get an All-in-One AI Tool to Streamline Everything for $40


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

For entrepreneurs and business leaders, efficiency and innovation are key to staying ahead. This is why so many companies rely on artificial intelligence (AI) to help streamline workflow and create more efficient processes. According to a survey in Forbes, almost all (97 percent) business owners believed ChatGPT would help their business.

To that end, simplifying AI support can be even more helpful, which is why the all-in-one AI tool 1minAI is making some waves. 1minAI is designed to cater to a wide array of professional needs.

With 1minAI, you can chat with multiple AI assistants to get instant answers or advice, create stunning images, write compelling blog posts, and even optimize your website for better performance. The platform’s versatility means you can streamline your workflow and tackle multiple projects without needing separate tools—you’ll have one hub to create custom content quickly, from internal communications to customer-facing designs.

Designed with a user-friendly interface, you can access a wealth of AI-driven capabilities in just one minute, making it perfect for quick tasks and in-depth projects alike. Create and edit your images and prompt AI to generate accompanying copy to go along with it.

For content creators, 1minAI simplifies the process of generating high-quality articles, social media posts, and marketing copy. The AI can provide ideas, draft outlines, and even polish final drafts, saving you time and enhancing your creative output.

Many small-business owners and digital marketers will find 1minAI’s optimization tools invaluable. From SEO recommendations to website performance analysis, the platform helps you fine-tune your online presence and reach your business’s full potential.

Plus, the platform is continually evolving, with weekly updates delivered through the 1minAI Newsletter and Public Roadmap. This ensures you always have access to the latest advancements in AI technology.

Don’t fuss around with multiple apps and subscriptions to support your business. Get lifetime access to this centralized AI tool to make things easier on yourself.

Get a lifetime subscription to 1minAI for just $39.99 (reg. $234) for a limited time.

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For Franchisees to Succeed, They Need This Critical Support From Franchise Owners

For Franchisees to Succeed, They Need This Critical Support From Franchise Owners


Opinions expressed by Entrepreneur contributors are their own.

When sales are down in a franchise network, the franchisor tend to be the party chiefly held responsible. It’s a diverse and challenging job — one that includes marketing on two levels: recruiting the right franchisees and then the unit-level marketing for which they will be paying a fee (typically a percentage of their sales), often expecting the moon in return.

Attracting and retaining prospects or customers is everyone’s job in a business, but marketing with a consistent and compelling message really does start at the top. One of the benefits of joining a franchise system, after all, is to be privy to existing and successful branding and outreach, including trade dress, professional signage, website design and advertising templates.

But before we look at what you as a franchisor need to provide to franchisees for local marketing efforts, let’s start with what characterizes a winning recruitment program.

Related: The 8 Rules to Live By in Franchise Marketing, According to Top Franchise CMOs

Marketing to potential franchise owners

First and foremost, sales materials need to be both compelling and meet compliance rules. Different states have different requirements, so hire a franchise marketing expert as well as legal counsel to ensure you’re both hitting the right notes as well as acting in accordance with both state and federal law.

And even if you’ve been franchising for years, it’s never a bad idea to revisit sales materials to update messaging, check for unified look and feel, re-ensure compliance and take advantage of any new channels. How many franchisors dreamed they’d be considering making TikTok videos even five years ago?

Start with a website that will capture your intended audience’s imagination — one that reflects and burnishes the brand, tells a good story and spells out the specific and unique benefits your franchise offering provides.

It’s also important to leverage a variety of media, including electronic collateral materials, search engine and social media ad campaigns, direct marketing tactics and trade shows and publications. And know your audience so that you’re putting time and effort in the right places.

Since prospects have become used to getting immediate responses, technology will play a big part in ongoing communications with potential buyers, particularly once they become leads. Whether via AI chatbots, texts, email or phone call, find out how candidates like to receive information and interact.

Additionally, have both a plan and a budget. If you don’t have the in-house staff to develop and execute a franchise marketing plan, hire a firm with expertise (and success) in creating and implementing plans for other franchises. This is not the time to just throw ideas at the wall and see what sticks.

Related: The Real Cost of Franchising Your Business

Marketing at the unit level

Once you have franchisees who have joined your system, it’s your responsibility to support them in promoting and marketing. Word of mouth has traditionally been considered the best form here, but with the takeover of social media, words are coming out of a great many mouths now — and not just your fans’. To ensure you and your franchisees are sending the same message, provide them with sample content, and at least monitor (better yet, directly manage) their online (including social media) presence, as well as overall marketing messaging.

Keeping an eye on all franchisees’ marketing activities may sound daunting, but it’s vital to not leave things to chance. At minimum, approve all content posted on their individual social media accounts or websites/webpages. A better approach, I’ve found, is to provide templates and messaging so that the look and feel of all posts, announcements, promotions and videos are always on-brand. These can be generated using your own staff and/or an outside agency.

Yet another idea is to take a hybrid approach, in which the franchisor manages the overall campaigns, but allows franchisees to do posts for territory-specific events, as long as they get content approved beforehand.

To be sure, this direct-manage approach requires dedication and planning, and may seem to not leave much room for spontaneity. So, make an effort to be responsive when a franchisee wants to advertise or post about something going on in their market.

Another important consideration: When establishing a brand development (or system marketing) fund, do the math to ensure that fees collected from franchisees will be adequate to cover the expenses of creating marketing materials, including staff time. Make plain to them that such fees benefit each local franchise, certainly, but are also used to help fund regional or national campaigns from which the entire system benefits. Lastly, consider having any parent-company-owned stores contribute the same percentage for system marketing as franchisees so there is a sense of equitable participation across the entire network.

Related: Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert

There will always be pressure (on new and emerging franchisors in particular) to come up with fresh marketing materials to justify marketing fund contributions. Historically, one of the most common complaints from franchisees is that they expected to receive more support in this area. And some franchisors further require a specific spend by franchisees for their own in-territory marketing, which can be a source of additional consternation. One additional solution may be to blend both of these fees into a combined percentage, especially if an outside agency is being used to manage campaigns.

But no matter how you architect your marketing funds and programs, transparency is key. Provide regular accounting/reporting on how funds are being used, including efforts towards social media growth and ad reach, and have proof ready as to how campaigns are working.



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Walmart Employees Push Back Against Return-to-Office Mandate

Walmart Employees Push Back Against Return-to-Office Mandate


Walmart announced in May that it would require hundreds of remote workers to work in person at its Bentonville, Arkansas corporate headquarters, and other hubs in Hoboken, NJ and Northern California. A new Bloomberg report shows that employees pushed back on the return-to-office (RTO) mandate in a companywide Zoom call, and some chose to quit.

On the call, one participant said the RTO policy was “a bunch of bullsh-t” and others expressed concerns about life in Arkansas, childcare, increased work, and their partner’s jobs being affected by the move.

Related: Survey Says C-Suite Executives Secretly Hoped Employees Would Quit After Implementing Return-to-Office Mandates

One Walmart employee told Bloomberg that he decided to leave the company instead of relocating on short notice.

Walmart’s Chief People Officer, Donna Morris, told the publication that the majority of employees are choosing to return to the office. Employees had to tell Walmart by July 1 if they were planning to relocate and make the move by October 31.

Employees who can’t make the move will have to leave the company between August 2024 and January 2025, per Bloomberg.

Walmart CEO Doug McMillon. Photographer: David Paul Morris/Bloomberg via Getty Images

Walmart isn’t the only company to implement a strict RTO policy. Salesforce announced last month that employees across departments have to come into the office, weeks after laying off 300 employees. Bank of America threatened “disciplinary action” for employees who have not had an in-person presence in the office.

Related: Walmart to Lay Off Hundreds of Employees, Relocate Remote Workers Back to the Office

Dell asked employees back to the office and said that those who didn’t would not be promoted. In May, Dell began tracking employee badge swipes and said it would consider the metric when determining how employees were reviewed, rewarded, and compensated.

A July survey from Bamboo HR showed that C-suite executives secretly hoped that RTO mandates would prompt employees to quit and bring voluntary turnover. Bamboo HR called RTOs “layoffs in disguise.”

Related: Dell Is Labeling Hybrid Employees With ‘Red Flags’ Based on How Often They’re in the Office



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Save with FolderFort: a Lifetime Google Drive Alternative for Only .99

Save with FolderFort: a Lifetime Google Drive Alternative for Only $69.99


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Managing business data effectively is one key to any entrepreneur’s success. While old standby cloud storage services like Google Drive are easy to fall back on, there are others that may work better with your budget.

The FolderFort Cloud Storage Pro Plan offers lifetime access to 1TB of storage for just $69.99. For many businesses, this could be a more cost-effective alternative to Google Drive’s recurring fees.

Unlike other cloud storage services that require monthly or yearly subscriptions, FolderFort offers a lifetime plan at a single payment of $69.99. This means no more worrying about ongoing costs—just reliable, long-term storage for all your business needs.

This one-time payment provides a secure, centralized location for storing and sharing important files, making it ideal for smaller to medium-sized businesses. However, as your business grows, so do your storage needs. FolderFort offers scalable storage solutions, allowing you to upgrade as needed without experiencing any downtime.

Protect your business’s sensitive information with FolderFort’s advanced security features. The Pro Plan helps keep your data safe from unauthorized access, providing peace of mind as you store documents, financial records, and sensitive client information. FolderFort’s Pro Plan also supports unlimited users and workspaces, making it perfect for growing businesses.

You and your team will be able to collaborate from any device, anytime. You can make quick links to share your files and folders easily or restrict users and make public links if you choose.

With FileFort’s 99.9 percent uptime guarantee and a user-friendly, intuitive interface, it’s a scalable storage solution worth considering for any business.

Take control of your business data today and experience the convenience and security of FolderFort for life for just $69.99 (reg. $119) when you order through September 3 at 11:59 p.m. PT.

StackSocial prices subject to change.



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Master Microsoft Technologies for Your Business with This Training Bundle

Master Microsoft Technologies for Your Business with This Training Bundle


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Running a small business often comes with the challenge of managing IT infrastructure, ensuring robust security, and keeping costs under control. The Complete 2024 Microsoft Tech Certification Training Super Bundle, priced at $59.97 (down from $429), is designed to help you tackle these issues head-on.

This extensive training package has 11 courses totaling 264 hours of instruction on essentials like Microsoft technologies, focusing on cloud computing, security, and endpoint management.

Key areas covered in this bundle include mastery of the super-popular Microsoft 365. You’ll learn how to manage user identities, services, and Microsoft Teams to boost productivity and streamline communication within your business.

Develop a thorough understanding of Azure administration, infrastructure, development, and security. Utilize cloud services to optimize data management and enhance operational efficiency. You can also expect to get hands-on experience with modern desktop management and Windows client administration. This can help you ensure your systems are running smoothly and efficiently.

You can also use this bundle to focus on security operations and Azure security technologies. Protect your business from cyber threats with advanced security strategies found here.

Small businesses often struggle with the high costs of outsourcing IT support. This training bundle equips you and your team with the necessary skills to handle IT issues internally, significantly reducing these expenses. Learn to efficiently manage your IT environment with courses such as Microsoft 365 Identity and Services and Windows Client.

Robust cybersecurity is essential in today’s digital world. The training bundle emphasizes security operations and Azure security technologies, ensuring you can safeguard sensitive data against potential threats. Courses like Azure Security Technologies help you implement strong security measures to protect your business.

Lifetime access to this bundle is an invaluable resource for entrepreneurs aiming to enhance their IT capabilities, reduce costs, and secure their businesses.

For a limited time, the Complete 2024 Microsoft Tech Certification Training Super Bundle is on sale for $59.97 (reg. $429).

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Donald Trump Says Mark Zuckerberg ‘Won’t Support’ Democrats

Donald Trump Says Mark Zuckerberg ‘Won’t Support’ Democrats


Is this the beginning of a beautiful friendship between former President Donald Trump and Meta CEO Mark Zuckerberg?

Zuckerberg is allegedly trying to make amends with the former President after Meta’s AI assistant incorrectly labeled and censored a photo of Trump after the attempt on his life in July.

Related: Elon Musk Says He Will ‘Fight’ Mark Zuckerberg ‘Any Place, Any Time, Any Rules’

Trump said in an interview on Friday that Zuckerberg called him to apologize for the mistake.

“[Zuckerberg] said that they made a mistake and that they’re correcting the mistake,” Trump said while calling out Google for not apologizing after the search engine reportedly censored news about the incident. “I believe Mark Zuckerberg, he called me a lot.”

Trump says Zuckerberg called him “amazing” and “brave” and also alleged Zuckerberg said he wasn’t going to support Democrats in the November election.

“He actually announced he’s not going to support a Democrat because he can’t; because he respected me for what I did that day,” Trump told Fox’s Maria Bartiromo.

Zuckerberg posted well wishes for Trump on Threads after the rally shooting.

“This is such a sad day for our country,” he wrote, at the time. “Political violence undermines democracy and must always be condemned.”

Meanwhile, Zuckerberg’s rival and hopeful cage match opponent Elon Musk publicly endorsed Trump for President on social media in July.

Trump and Meta have had a contentious relationship. Trump’s accounts were shut down after the Jan. 6 riots at the U.S. Capitol (and reinstated in early 2023), and just last month, Trump threatened to send Zuckerberg to prison on Truth Social.

Zuckerberg has not publicly endorsed a Presidential candidate ahead of the 2024 election.





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How to Achieve Superhuman Levels of Focus with Nutritional Psychology

How to Achieve Superhuman Levels of Focus with Nutritional Psychology


Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ and get your free chapter from his latest book today.



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5 Telltale Signs Your Tech ‘Solutions’ Are Working Against You

5 Telltale Signs Your Tech ‘Solutions’ Are Working Against You


Opinions expressed by Entrepreneur contributors are their own.

Tech is a vital component of just about any modern business plan, but it’s too often implemented before it’s properly assessed. I’ve been in countless forums that include someone declaring, “If you want success, you need to be using .” But in reality, tech is an extension of your business, not someone else’s paint-by-numbers guide for you to replicate what’s already been done.

To be sure, following someone else’s guidance can help reduce some of the decision-making phases in getting started, but may not be the best strategy once an enterprise or organization is established. So, I’m not here to tell you what tech to use because I believe the process of choosing the right is at once complex and unique to each user. You can and should feel good about the systems you’ve invested in.

Here are some signs that yours are no longer supporting you the way they should.

1. Spending too much time on setup and fixes

It is all too easy to find yourself putting in late nights, skipping out on events and spending less time with people you care about, and instead having frustrating sessions at the computer during which it feels like you’re banging your head against the wall. You may, in the end, only get as far as “good enough,” then call it a wrap.

The adage that “fighting with your tech is part of the business” simply isn’t true, or shouldn’t be anyway. The odd late-night session when you’re inspired can be productive, but these should conclude with a winning feeling, not a compromise.

Related: How to Choose the Right Tech for Your Startup

2. Depending on outside people to make adjustments

It’s common to get tech set-up by a friend or family member who is “really good at this.” The hitch is that’s is very easy for this to result in a situation in which someone else is running your business. Not having the confidence to dive into your own digital tools and/or having repeated stressful conversations with the help desk because your go-to person is unavailable simply won’t work.

3. Clients become aware of the problem

When you’re an entrepreneur, clients are typically pretty understanding. They know you’re wearing multiple hats and that tech can be tricky to navigate. But at the core of things, they are looking for your services, and unsupportive tools will get in the way of that — impacting your relationships. Your problems must never become their problems.

Related: Small Business Owners, Don’t Run From Technology — Embrace It. Here Are 5 Strategies to Succeed.

4. You avoid opening your own app

There are lots of reasons to dread opening an app. These can range from the color scheme being off to the UX not being intuitive — having to refer to help pages to do routine tasks, for example, or perhaps things glitch with frequency. This can’t happen with your digital services.

5. You’re not having fun

Not everyone loves tech like I do, but you should have a sense that yours is what I term “automagical.” That means you put in the work and reap the rewards—that tech supports you and that you feel empowered and not drained by it. The absence of such happy feelings means there’s a vital issue to be addressed.

Take note, though: Even if you’re experiencing any or all of the above, don’t simply run to invest in new software. Because the reality is that the right tech may not be built for you yet or that you’re not built for it. As any entrepreneur knows, it’s critical to know a target audience, and the same applies to technology: it isn’t designed for absolutely everyone, even if it has the most and best reviews.

Related: Which Software Solution Is Best for Your Business? Here’s How to Decide.

Some factors to consider while contemplating your needs:

Establish goals: The first step is clarifying your business goals and intentions, which hold a lot of power when implementing supportive software and other solutions. From monthly costs to ease of use, understanding what your unique needs are is crucial before investing in tools that can truly help (and never hinder) operations.

If you want to grow and scale, you need software that can support changes in data size/complexity — can adapt to more clients in different ways. And if your budget can’t afford solutions that scale in this way, then consider tech goals that may be more in tune with understanding transition points, and how to move to new systems in response to them.

Inventory: Once you’ve got goal clarity, go through each app you’re using and write down how it is helping to achieve them. And don’t forget to include what you hate about them, along with the subscription cost and how much effort they require. This process paints a picture of individual tool value and the current state of your tech stack. It also helps to highlight any gaps and opportunities.

Alignment: Your digital tools should “spark joy,” as professional organizer and consultant Marie Kondo would say. This doesn’t mean that they need to be 100% perfect, but fundamentally, they should make your life easier, not harder. Consider whether they can be juggled, optimized or downsized, or whether it’s time to trade in for something new.

Related: 5 Tech Tools To Impress Your Coworkers and Neighbors All Summer

If you keep to this assessment framework, you’ll work more productively, avoid stress, increase production, return to focus and simply enjoy what you do more. The right choices will reflect your values, be easy to use, will grow with you, offer a clear ROI and work well alongside other systems.



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