Summer is just around the corner, and with it comes an influx of vacationers ready to explore new destinations. As the summer travel season begins, businesses operating within travel and hospitality must adopt robust strategies to manage the anticipated increase in transaction volumes and fraud risks. These strategies must also effectively manage disputes and chargebacks during a peak travel period that’s expected to break records.

Americans are still choosing to prioritize their vacations despite challenges like international unrest and rising prices. Projections from the Transportation Security Administration (TSA) suggest we’ll see a record-breaking summer travel season in 2024, with officials anticipating the busiest travel season ever.

52% of consumers say they plan to travel as much in 2024 as last year, with another 40% saying they expect to travel even more. These prospective travelers already have significant budgets set aside for these trips.

Millennials and Gen Z are the driving forces behind this trend. People in this cohort tend to prioritize experiences over material goods and seek a healthy work-life balance to explore new places and cultures. They’re also heavily influenced by social media, where many influencers showcase travel as part of an aspirational lifestyle.

This surge in travel drives global business at every level of the economy, but it also creates a heightened sense of risk. For businesses, effectively managing fraud and chargeback risk year-round is crucial to navigating the travel space.

Let’s explore the best strategies and tactics for managing these threats, whether in-house, hybrid or outsourced, and why asking for help might be the most effective course of action this year.

Related: How a Bad Billing Descriptor Can Cost You

The challenges ahead

While a travel boom is fantastic for businesses and local economies, it poses significant challenges that underscore the necessity of comprehensive fraud and chargeback management. An exceptionally busy travel season can aggravate existing chargeback triggers already intrinsic to the travel space. We may see:

1. Increased Transaction Volume. The sheer volume of transactions during peak travel seasons makes managing and monitoring every transaction closely difficult. This increased volume can overwhelm internal systems, leading to errors and delays in handling disputes, contributing to more chargebacks.
2. Fraudulent Activities. Fraudsters take advantage of the busy season, knowing that the high transaction volumes can mask their activities. From fake travel deals to phishing emails, the types of fraud targeting travelers are diverse and sophisticated, increasing the likelihood of chargebacks from unauthorized transactions.
3. Overbooked Flights and Hotel Shortages. High demand can lead to overbooked flights and sold-out hotels. When travelers are bumped from flights or denied rooms, dissatisfaction spikes. So, too, does the number of chargebacks as customers dispute charges for services they didn’t receive.
4. Poor Customer Service. Understaffing is common during peak periods, resulting in longer wait times, unresolved complaints and poor service. Frustrated customers often turn to chargebacks to resolve their grievances when they feel neglected or mistreated.
5. Operational Strain. Handling a surge in transactions requires a well-prepared operational setup. Without it, companies might fail to process payments and refunds promptly, further aggravating customers and leading to more disputes and chargebacks.
6. Financial and Reputational Impact. Chargebacks result in financial losses due to refunds and fees. However, they also damage a company’s reputation with customers and hurt their relationships with financial institutions. High chargeback rates can result in higher processing fees and, in severe cases, the loss of merchant processing privileges.

Considering what’s at stake, you can see why it’s incredibly urgent to prioritize effective chargeback management. Aside from saving time and money, it can also help boost customer trust during the peak travel season.

Managing chargebacks: In-house, hybrid or outsourced?

Travel operators can adopt one of three chargeback management strategies to handle the increased demand and the potential challenges outlined above.

First, they can manage everything in-house. This involves maintaining a dedicated team to manage disputes, enhance customer support and refine fraud detection systems. While this approach offers direct control, it can be resource-intensive and requires constant updates and training to stay updated on new fraud tactics and regulatory changes.

A second option is to outsource everything. This allows travel companies to benefit from specialized expertise and advanced technologies without the burden of maintaining an in-house team. Third-party providers can offer scalable solutions, real-time fraud detection and comprehensive chargeback prevention strategies. However, it can also mean that merchants lack insight.

As a third option, merchants can try taking a more hybrid approach. Combining internal efforts with external support lets businesses leverage advanced technologies and knowledge from third-party providers while retaining some control over the process. This approach provides a balance between direct oversight and external expertise.

Related: How to Fight Fraud and Chargebacks Should Regulation Fail

Industry collaboration

As we gear up for a record-setting summer, it’s clear that improved industry collaboration could be the key to addressing fraud and chargebacks.

We could consider the transformative potential of open data and artificial intelligence (AI) within the tourism industry. Combining an open data strategy with AI can enhance decision-making processes, helping to personalize customer experiences and optimize operations.

By harnessing open data, businesses can gain valuable insights into traveler preferences and behaviors. This insight can be refined using AI to forecast trends and tailor services.

Related: Think You Can’t Win Against Chargebacks? Think Again.

Open data and AI will have a much more symbiotic relationship in the future. The kind of collective effort that open data demands will create a more secure environment for our customers and protect our businesses from the financial strain of chargebacks. These technologies promise to boost efficiency and innovation in tourism, help manage threats and enhance the overall travel experience.

Ultimately, travel operators need to be proactive. By adopting the right strategies and fostering collaboration across the industry, operators can thrive during this busy travel season and create a better experience for all travelers.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it.

If simplicity is this challenging, you need to be intentional to make it happen. That’s why many successful companies actively prioritize it as a value. Ikea’s focus on simplicity comes across in its designs, catalog, store experience and more. One of Nike’s 11 management maxims is “simplify and go,” focusing teams on moving fast to adapt to new technologies and fashions.

I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process. Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we’d need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.

Related: Here’s Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It)

Simplifying innovation is a recipe for success

Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there’s a lot of room to innovate on top of new technologies, simplifying them and packaging them for specific use cases.

If you think of two of the technology giants of our times, Google and Apple, neither of them invented their core technologies. Apple wasn’t the first company to create a home computer or cellphone, Google wasn’t the first company to develop a search engine. They made existing innovations simpler and more user-friendly, and it was a recipe for success.

This is particularly relevant right now in the middle of a revolution fueled by generative AI. There are definitely huge opportunities in creating new AI-driven technologies, but there are even more opportunities in finding ways to package these technologies into user-friendly software for specific use cases.

To do this, first master the tech, and then put yourself in the shoes of your potential user. Try to understand what is really useful about the innovation and what barriers people might face when trying to use it.

The key is to find a way to simplify the technology, making it easier for your target users to understand and adopt it. Do this, and you’re onto a winner.

Work smarter by simplifying communication

Another part of any business where simplification is super important is communications and processes. As companies grow, it becomes harder to get people on the same page or ensure continuity between departments. Poor communication creates misunderstandings, which can lead to mistakes. The more people involved in a project, the more likely it is that workflows will become complicated. This all slows things down, wastes time and restricts your ability to make an impact on the business.

Let’s start with communication. Using a single, simple language across the company is crucial for people to be able to understand each other. For example, try to use less jargon and fewer three-letter acronyms, or make sure to explain them if you do. By creating organized archives of historical documents and plans, you help onboard new people and anyone can find important information fast when they need it.

Create a culture of transparency where different departments share their plans with each other. Create frameworks to facilitate this, like quarterly reviews or roadmap deployments. It’s not possible for employees to be actively involved in everything going on in the company, but by helping everyone take part passively, you’re making sure they’re on the same page and can facilitate ideas and collaborations across teams.

When you do have to communicate, encourage your teams to do it in the most straightforward way possible. By simplifying communication and making it easy to understand, discussions are more focused and decisions are made faster.

Related: The Key to Effectively Communicating Important Messages Is All About Simplicity

Put simplicity at the heart of your product

A simplification mindset can also be applied to product development. By making small incremental changes, sometimes with test groups of users, you can use the inspect and adapt methodology to understand their adoption, as well as any issues, and innovate further accordingly. Every so often, you can combine all these small changes into a large product update that you roll out for everyone.

For example: A company added a lot of extra value to its product with new features and releases. In theory, this was great for the users, but some found the UI overwhelming and new pricing options confusing. To use a metaphor, some people are happy to be given ingredients to make their own meal, but most would prefer the chef do the cooking so they can enjoy the final result.

Having understood this through their feedback, the company introduced a change to its UI that helped users get the end result they wanted, without having to work hard to achieve it themselves. By simplifying, the company maximized the impact of the value of all the new additions to the product.

Related: Keep It Simple: Why Simplicity Is Key To Making Your Brand Win

Richard Branson once said: “Any fool can make something complicated. It is hard to keep things simple.” Simplicity won’t come about by accident — you need to be intentional. You have to call it out and make it a focus for the whole company. You need to put it at the heart of everything. And when you succeed, the impact will be huge.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Here are three effective ways to build trust with clients and prospects by being more transparent (without leaving you feeling nightmarishly over-exposed).

Related: How Transparency In Business Leads to Customer Growth and Loyalty

1. Increase sales by 18% or more by increasing your Google reviews

Nearly everyone reads reviews before purchasing. One study found a whopping 93% of people read reviews before making a purchase, and on average, reviews produce an 18% uplift in sales. In today’s online landscape, people put almost as much weight on a Google review as they do on a personal recommendation.

The best way to increase your reviews is to simply ask! According to research, 70% of consumers will leave a review for a business when asked.

About four years ago, we had 486 reviews after servicing more than 90,000 clients. We started using Podium to send out texts or emails — based on customer preference — asking to leave a review on Google, the Better Business Bureau and Trustpilot.

By May 2024, we’d accumulated 2,312 five-star reviews, an increase of 375%. Keep in mind that our account managers have been very diligent about sending review requests to clients and only ask the clients most likely to give positive responses.

Another good way to increase reviews is to automate postcards at the close of an order thanking someone for their business and encouraging them to leave a review. A physical mailer is likely more effective than an email — one study that surveyed 1,200 consumers found that 76% trusted direct mail the most as opposed to online methods.

You might be wondering, “What about the negative reviews?” You’re always going to have a handful of bad reviews, but people look at the ratio of good vs. bad. If you have far more five-star reviews than one-star reviews, they’ll disregard the negative ones and assume it’s not the norm.

2. Improve lead generation by 105% by sharing your clients’ success stories

Sharing real marketing results has always been a priority for my business, PostcardMania. We currently have 944 marketing case studies and 139 video case studies that document real people sharing campaign specifics that led to more leads, revenue and new customers for their businesses.

We share these case studies far and wide with prospects via email and postcards in the mail to increase trust. But more recently, we began incorporating these stories into video social media ads. During a recent earnings call by Meta, CEO Mark Zuckerberg said 50% of all people’s time on Facebook and Instagram is spent watching videos, so naturally, we went that direction to gain more eyes on our services.

We put our 139 video case studies — real business owners talking about their successful campaigns — to work for us on Facebook and Instagram.

As a result, our social media leads doubled. In 2022, our average number of social media leads per week was 174, and then in 2023, the average lead count increased to 356 a week! That’s a 105% increase.

Of course, our use of social media in this case is part of a larger multi-channel marketing strategy that ties direct mail and digital ads together, so I suggest a similar approach if you want to see the same results (we’ve actually packaged our successful approach into a single affordable marketing bundle called Everywhere Small Business due to high demand from our clients to replicate this method). Campaigns that uniquely combine print and digital advertising using hyper-targeted mailing lists and lookalike audiences have been proven to work time and time again, so I highly recommend them.

It doesn’t matter what industry you are in, your customers’ success stories can be compiled and incorporated into your marketing plan to grow your customer base.

Related: How Problem-Solving Case Studies Help You Market Your Business

3. Convert prospects faster by dropping the velvet rope and inviting them in

Being transparent online will help build a positive image of your brand and bring in more customers — but you can also take this one step further and let prospects visit your business and interact with your products or services in person. One report revealed that 79% of customers want brands to go above and beyond what they are required to reveal and give more information, with two-thirds of them saying they would switch brands for more in-depth data.

At PostcardMania, we welcome clients to visit us and take a tour of our in-house printing facility. We also have a marketing conference twice a year where clients can meet their marketing consultants face-to-face and learn more about our business behind the scenes. These clients often end up being some of our best and longest-lasting relationships! You can do the same by hosting an event and opening your doors to the public. It doesn’t have to be a conference — you can start small with something as simple as a night of snacks and entertainment.

Related: 3 Ways to Personalize Your Marketing for Higher Engagement

Free samples are also a great way to show customers exactly what they are getting before they make a commitment. This doesn’t always apply to every business, but you can try to find a way to allow prospects to interact with your product or service on a deeper, more physical level.

Incorporate any of these tactics, and you’ll show prospects the most authentic side of you and your business. Believe me when I say trading in your fears about being super transparent for bold authenticity will reap real rewards in long-term growth and customer loyalty.

As a DEI consultant running my own business, I know this work isn’t easy. I have to constantly weigh the risks and rewards of incorporating DEI into all levels of my organization — and how to do it well. However, the risks businesses are facing around DEI implementation are worth noting. Ever since the Supreme Court essentially ended race-based affirmative action in higher education in 2023, more companies and organizations have walked away from DEI, citing that it’s too “risky.”

The potential legal scrutiny that comes with DEI programming may be too much to bear. Companies in nearly all industries have had to alter their diversity policies to cover their legal bases. But at what cost? I would argue at the cost of fostering belonging, collaboration and the ability to create a workplace that celebrates diversity rather than hides from it.

We’re quickly approaching one of the most important Black holidays in the U.S., the day the enslaved people in Texas learned that slavery had been abolished and that they were finally free on June 19, 1865. I’m talking about Juneteenth.

Many companies have turned their backs on cultural holidays like Juneteenth out of fear of repercussions for celebrating or prioritizing diversity. Here’s how they can reapproach them with the risks and rewards in mind.

Related: DEI Initiatives Are Dissolving — Here’s How Managers Can Step Up and Reverse This Unsettling Trend

How to reapproach Juneteenth with risk in mind

Discovering one was finally free and no longer enslaved and then daring to take action on that discovery was both a revolutionary and scary thought back in 1865. Enslaved people at the time had only dreamed of the taste of freedom after hearing how fellow enslaved people in the South had migrated North to explore freedom in another part of the country.

Living as a full citizen in the United States at a time when dehumanization was all too common was a reward finally in reach. It was risky to exercise your freedom a s a newly freed person. Clearly, the risks were worth the rewards. Envisioning and working toward the rewards that come from celebrating diversity and engaging in DEI efforts despite the risks is what I would encourage companies to explore as well.

Make Juneteenth a cultural holiday that everyone can relate to

Companies can tie the holiday of Juneteenth to other scenarios and historic events when freedom was granted where it wasn’t before. Most American workers can relate to the ideal of freedom. Make the case that Juneteenth isn’t just a Black holiday but a story of freedom, liberation and the beginning of a certain group’s ability to exercise free will. Tying Juneteenth to larger themes not only covers the “risk” bucket — where you’re not only celebrating one group of people and their history — but it also invites others to emotionally connect with the universal value of individual freedom. This reframing invites inclusion and compassion into a holiday that would otherwise be seen as a “risk” to celebrate.

Related: The 6 Do’s and Don’ts for Engaging in Juneteenth Conversations

Make Juneteenth a learning opportunity for the company

Not everyone knows a ton about Juneteenth. They may have first heard of it in 2021 when President Biden declared Juneteenth a national holiday. Those who weren’t aware of the history may have seen Juneteenth as an additional day off, like the 4th of July. But it’s more than that. Make Juneteenth a learning opportunity for all. Without necessarily treating Black workers differently, HR, executives, managers and leaders can share the historical facts about Juneteenth so all workers can understand why it’s a national holiday worth celebrating. There is no risk in sharing historical facts, so employees are more informed about the holiday’s historical significance. The reward is a more informed and understanding workforce that can be grateful for how freedom for some means freedom for all and how that’s part of the fabric of American life — both inside and outside the workplace.

Related: How Inclusive Leaders Can Understand and Harness the Power in Juneteenth

Build a culture of appreciation and empowerment on Juneteenth

When people know better, they can do better. The hostile environment that has recently subverted DEI does nothing to build compassion, inclusion, or collaboration among workers and within the company. So, why not introduce Juneteenth education as a tool for appreciation? When people understand the challenges faced by those seeking freedom, they can look at their fellow Black coworkers not as victims of a cruel system of slavery but as descendants of those who rose up and fought for their freedom with resilience. Avoiding Juneteenth and all mention of it robs employees, Black or not, from garnering an appreciation for the moment we’re living in and from feeling grateful for the diverse workplace they enjoy. Before the 1950s, an integrated workforce was a pipe dream. Now, celebrating Juneteenth can be a day that highlights the power of resilience, integration, and freedom for all.

Final thoughts

There are risks and rewards with every aspect of business. However, the risk of neglecting to celebrate diversity, leaving differences and commonalities between workers as a secret not worth mentioning, or ignoring the historical significance of certain events in the states isn’t worth it. The reward of encouraging cultural awareness through discussing historical events that have cultural implications can create a more appreciative, collaborative, and empowering workplace — not diminish or harm it. Recommitting to DEI can be rewarding. The key is to find the middle ground between risk and reward and recommit to celebrating diversity.

Earlier this spring, Costco made a massive change to the packaging of a cult-favorite food product, and now longtime fans are noticing — and complaining — about the switch.

Costco sold an estimated 137 million rotisserie chickens in 2023 while still maintaining a price of $4.99, despite inflation and rising production costs. But the company began changing the packaging in March, from its signature hard shell container to a clear bag, a move that’s been slowly rolled out into more stories and causing a viral frenzy among loyal shoppers.

“Dear Costco,” one fan penned on X. “Your new rotisserie chicken bags and the chicken inside them is nowhere near what they used to be.”

Related: Costco’s New CFO Reveals Fate of $1.50 Hotdog-Soda Combo Amid ‘Media Speculation’ and Soaring Earnings

“New recession warning just dropped: Costco is going cheap on their rotisserie chicken container,” another said. “Brace yourselves.”

On Reddit, one user posted that the new bags had leaked upon transfer home, which opened the door to a slew of similar stories.

Chicken juice spilled all over the trunk of our car
byu/Bozerks inCostco

“I recently grabbed two chickens in the bag for the first time. Hated everything about it,” one person wrote on the thread. “The bags were slick with juice on the display (we had to wait for them, so it was from the staff just prepping them), so my hands were then covered in grease with no paper towels anywhere.”

“Talked to an employee about this. They are spilling in peoples’ carts and on the checkout counters all day long,” another alleged. “The employees all hate the new bags and there is hope that Costco will find a way to address the issue.”

Costco reportedly swapped the packaging in an attempt to cut back on plastic waste — the new bags will use 75% less plastic than the hard shell containers and save an estimated 17 million pounds for resin each year, per a sign viewed by Packaging Dive.

Costco did not immediately repsond to Entrepreneur’s request for comment.

The warehouse chain most recently reported its fiscal Q3 2024 earnings with net sales reaching $57.39 billion, a 9.1% increase in net sales from the same time last year.

CEO Ron Vachris credited the quarterly success to its Wagyu beef offerings, gold bars, and a $1,200 swingset that’s been flying off shelves.

Costco EVP and CFO Gary Millerchip also noted on the call that thanks to the company’s consistent success, there’s no plan as of now to change the cost of its famous $1.50 hot dog combo deal or increase membership rates.

Related: Costco May Stop Selling Books Year-Round. Here’s Why.

“We feel really good about membership renewal rates,” Millerchip said on the call. “We look at what’s happened in the marketplace over the last few years and when we were seeing high inflation and the risk and concern around recession … we’re still evaluating those considerations to determine what the right timing is and when we reach that point where we feel it is the right time, of course, we’ll be very open and direct and communicating that.”

Costco was up over 67% year over year as of Monday afternoon.

If you bought a Disney Dream Key pass from August 25 to October 25, 2021, you could receive part of a $9.5 million settlement.

Disney has settled a class action lawsuit filed in November 2021 in California district court over how it marketed its $1,400 Dream Key pass, a program that allows customers to pay a flat rate to go to Disneyland and California Adventures theme parks whenever they want throughout the year.

The settlement website shows that payments to qualified class members were sent either by check or through a digital payment on June 14.

Related: Parents With Young Children Are Taking on ‘Disney-Related’ Debt for Trips to Theme Parks, According to a New Report

Unless a class member excludes themselves from the settlement payout, they give up any right to sue Disney over the same claims in the lawsuit.

^{Disneyland. Photo by Barry King/WireImage}

According to the plaintiff, Jenale Nielsen, Disney advertised the Dream Key Pass as a way to enter Disneyland without any restrictions. When she bought the pass and tried to make a reservation, however, she found that Disney had blocked out many days, including all weekends in November 2021.

“Given that Disney had advertised and promised that there would be no ‘blockouts’ for Dream Key holders, Ms. Nielsen was surprised,” the filing stated.

Nielsen looked at Disney’s website and found that it still had passes available for sale on the days it had barred Dream Pass holders, so the blocks weren’t caused by tickets being sold out.

Related: A Fifth Walt Disney World Theme Park Could Be Coming Soon — Here’s What We Know

The filing called the Dream Key a “second class ticket” to Disney’s parks and said that Nielsen “was deceived by and relied upon” Disney’s “false and deceptive advertising.”

^{Locked Disneyland during the pandemic. Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images}

Disney denied all of Nielsen’s claims as well as any wrongdoing or liability.

Nielsen received $5,000 as part of the settlement and 100,000 others affected will receive around $67.41 from Disney.

Related: Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

For reference, a standard Disneyland theme park ticket starts at $96 to $194 per day.

Disney has now made changes to its Magic Key Pass advertising. The Dream Key is no longer available to purchase. In its place, the highest tier is now the Inspire Key, priced at $1,649 and labeled as subject to “applicable pass blockout dates.”

The Magic Key calendar at the time of writing had availability open for almost all days in July, August, and September for Inspire Key holders.

The allure of achieving financial independence without sacrificing personal freedom has never been more appealing. One empowering pathway to this goal is through mobile franchise business models. These models offer the freedom to manage a thriving business working part-time, giving you control over your time and resources.

Mobile franchising is a unique business model in which the franchisee has the freedom to operate their business from a mobile location, such as a van or a home office, rather than a fixed commercial space. This model is different from traditional franchising because it significantly reduces the burden and overhead costs associated with physical premises, such as rent, utilities, and maintenance. It also offers the flexibility to move your business to different locations, depending on the demand and market conditions.

Mobile franchise opportunities span a variety of industries, offering entrepreneurs the flexibility to choose a sector that aligns with their interests and skills. You may recognize some popular mobile franchise options across different fields.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

Are you STIC enough?

STIC stands for someone with the Skills, Trust, Incentive, and Capacity to oversee a business. Operating a mobile business requires passion and grit, and a STIC person must manage daily operations and decision-making. In other words, a successful mobile franchise business owner needs these qualities to thrive in this model.

Running a mobile-based franchise requires a combination of specific skills and qualities. These include a passion for the business, resilience in the face of challenges, a strong work ethic, excellent customer service skills, strategic business acumen, physical and mental stamina, and a commitment to ongoing learning. These qualities are crucial for building a sustainable business that can grow and adapt in a competitive market. Assess your skills and abilities to see if you have what it takes to succeed in a mobile franchise business.

A mobile franchise business owner should practice (and expect) resilience and adaptability, think creatively and strategically, prioritize excellent customer service, and commit to ongoing learning.

Related: Learn the Secrets of Running 20+ Businesses as a Side Hustle — Finding and Nurturing Your ‘STIC People’

Leading the pack

Among the leading mobile business models are food trucks and coffee carts that serve food and drinks at events, downtown business districts, or near college campuses. These models offer franchising opportunities that allow for mobility and direct customer interaction.

You may be familiar with mobile pet grooming services that offer the convenience of grooming services right at pet owners’ homes. This is particularly appealing to customers looking for a stress-free pet grooming experience.

Franchises specializing in car repair, maintenance, and cleaning services are relatively new to the mobile market and provide services directly at the customer’s location – a significant convenience for vehicle owners.

Any mobile franchise opportunity has unique benefits and challenges. However, they all share the common advantage of lower overhead costs and the flexibility of operating from various locations. This makes them attractive options for entrepreneurs looking to maximize their income with a business that suits their lifestyle.

Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New ‘Hall of Fame’

Commercial cleaning

Commercial cleaning franchises exemplify the benefits of the mobile franchise model. These businesses can be managed from a home office or a vehicle, with cleaning teams dispatched to various sites. The demand for commercial cleaning services is never-ending and spans multiple sectors, including corporate offices, retail spaces, and medical facilities, ensuring a steady stream of potential clients.

There are several critical advantages to franchising with a commercial cleaning brand. First off, you create a stream of recurring revenue. Cleaning services are often performed regularly, creating predictable and consistent income. If you choose wisely, you will invest in an established company with built-in brand equity, which can be a significant advantage in marketing your services.

Related: Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.

Takeoff toward success

Starting a mobile franchise like a commercial cleaning business involves several steps. First, research franchising opportunities by considering key factors such as the brand’s reputation, the demand for its products or services, the initial investment required, and the level of ongoing support from the franchisor.

Next, secure the necessary funds, noting that many franchisors offer financing options or assistance. Complete the franchisor’s comprehensive training program, which covers everything from understanding the business model and services offered to operational procedures and marketing strategies. This training is designed to equip you with the necessary skills and knowledge to run a successful mobile franchise business. Then, utilize the franchisor’s tools and branding for local advertising to attract customers.

Finally, begin operations by scheduling jobs and managing your staff, ensuring efficiency in scheduling and route planning to maximize profits.

Related: One State’s Bipartisan Bill Will Change the Franchise Industry — And Boost Responsible Franchising

The beginning of something special

Mobile franchising offers a compelling business model for those looking to make a full-time income with part-time effort. Among many options, commercial cleaning franchises offer a low-barrier entry point into entrepreneurship with the potential for significant financial rewards, instilling a sense of optimism and prosperity for your future.

By leveraging the comprehensive support and proven systems provided by the franchisor, franchisees can confidently focus on growing their customer base and scaling their operations efficiently. This model supports financial success and allows for a flexible lifestyle that many aspiring entrepreneurs desire, giving you reassurance and confidence in your business journey.

For business owners, few aspects matter more than credibility. Entrepreneurs who don’t take time to maximize their credibility will struggle to win favorable terms with suppliers, attract investors, retain existing clients and land new business. Through personal experience, and the annual B2B BuyerSCAN survey conducted by my company, I have studied how credibility is killed and how to recover.

Below, I’ll share seven credibility killers entrepreneurs need to be aware of.

1. Not being findable through an online search

Upon encountering a potential business partner, employer or seller, the first step many businesspeople take is to conduct an online search. In our AI-prevalent world, people want assurances that they are dealing with a legitimate company and person.

They’re seeking information on capability and likeability and asking themselves: Is this person or company legitimate? Is this someone I want to spend time with and work with? If they can’t find you online, your credibility comes into question.

Because many of us have common names, it’s worth taking the time to create a unique profile. For example, there are many Lee Smiths in the world, including one very famous baseball relief pitcher. But I have crafted my professional profile using C. Lee Smith, which makes finding me online a bit easier.

I also ask my team members to create a professional profile on sites like LinkedIn when they connect to my company. This strategy makes my employees easily findable.

A while back, we hired a sales professional who kept changing his name on his LinkedIn page. Some days, he used only his first name. Other days, he left off the fact that he was employed by my company. This behavior is a sure way to confuse prospects and drive away business. Many of us wondered who he was hiding from because he certainly wasn’t making it easy to be found. That sales professional didn’t last long at my company.

Related: Want to Earn Trust? Don’t Break Any of These 4 Links in the Chain of Credibility.

2. Failing to know the prospect’s line of business/company

If you hope to provide your product or service to another organization, avoid this opening line: “Tell me about your business.”

This statement tells the prospect you haven’t bothered to research them. Clearly, you don’t understand their business problems or how your solution can help them.

As an entrepreneur, you are the chief salesperson for your organization. B2B buyers don’t want to educate the seller. They expect the seller to know about their line of business. Our research shows that 46% of surveyed B2B buyers look for how many years of experience a seller has in their industry. Unfortunately, 65% of sellers don’t even check the buyers’ website before they make their pitch.

If you don’t have specific experience in the prospect’s line of business, do your homework. Start following trends in their industry. Comment on other people’s LinkedIn posts regarding the industry. Being supportive, instead of self-serving, will increase your credibility.

3. Not being responsive

Decision-makers are busy people. They may not get back to a potential buyer or a business partner right away. As they prioritize their daily activity, for example, they may let the top candidate for an open position wait a day before they return a call.

As a seller, you must put up with this kind of buyer behavior. But buyers will not tolerate it from you.

When you ignore their outreach, you’re letting them know they’re not important to you. With that attitude, you’ll find it hard to succeed.

4. Pressing for a decision

Many entrepreneurs are driven and impatient. But when that impatience leads to rushing a decision-maker, you start to lose credibility.

Your pushiness reeks of desperation, showing you care only about yourself or need to wrap things up quickly before new information comes to light. In fact, 38% of B2B buyers have told us that pushy salesperson behavior can be a deal-breaker.

Related: Every Brand and Business Person Should Do This to Ensure Their Credibility

5. Posting unsavory content or behaving badly online

Your online profiles can destroy any credibility you may have built up with prospects. You should be particularly careful with your LinkedIn presence. I ask my employees to keep their personal social media profiles separate from their professional listings. They are instructed to avoid listing our company name or website in their personal social media.

This rule came about after one of my best friends was considering using a real estate agent in her hometown. While the agent’s bio page looked professional, this individual’s X feed was peppered with lewd and explicit content that was highly offensive. She quickly decided to move on to another agent.

To protect your credibility, consider using a personal social media profile that is not connected to your full name. Even then, temper the tone of your online remarks. You can disagree with another person respectfully and still make your point.

6. Working with a disreputable company — or having done so in the past

Half of B2B buyers make it clear they will not even take a call or meet with someone who is associated with a business that has been in the news for all the wrong reasons, either currently or in a previous job.

If you have had a past professional connection with a disreputable company, don’t try to cover it up. A determined buyer will find evidence of what you’d like to hide. A better strategy is to be aggressive about damage control. I recommend developing a breakup story.

For example, you might say that as soon as you learned of the trouble, you began looking for a new job. Or you might point out, that if you had known what was happening, you never would have accepted a position with the company.

Related: 10 Ways to Build Trust and Credibility With Your Customers

7. Treating support staff poorly

When I’m vetting a potential employee, vendor or business partner, I like to see how they behave in a non-professional setting. I ask them to meet me at a restaurant if they’re in town.

I arrive early and ask the maître d’ to observe my lunch companion’s behavior. If I learn the person is rude to employees who are bussing or waiting tables, I have an indication of their attitude regarding people in serving roles. Rudeness is a problem, and I don’t want arrogance to reflect poorly on me.

Remember that your visibility to an organization begins the moment you interact with anyone on the staff. Any negative behavior will work its way up the chain of command. Simply put, treating the support staff poorly will not build your credibility with decision-makers.

Entrepreneurs face an endless list of tasks. Despite the daily challenges you must address, building and maintaining credibility is too important to overlook. One small misstep could require the investment of additional time and energy to restore your loss of credibility.

In a work-from-home and hybrid world, many employees look for ways to cut corners and make it look like they’re at their computers even when they’re not actually attentive to the work at hand.

Such was the case for more than a dozen Wells Fargo wealth and investment management workers, who were caught and subsequently fired last month for faking keyboard strokes on their computers to make it look like they were working when they weren’t.

Related: Wells Fargo To Pay Record $3.7 Billion For ‘Illegal Activity’

“Wells Fargo holds employees to the highest standards and does not tolerate unethical behavior,” Wells Fargo told Bloomberg in a statement.

Per termination disclosures filed with the Financial Industry Regulatory Authority (FINRA), the reason given for the employees’ terminations was that they were “discharged after review of allegations involving simulation of keyboard activity creating impression of active work.”

It was not specified how they faked the keyboard strokes or if the employees did so while in the office.

Some remote workers use devices called “mouse jigglers” to simulate movement on a computer’s keyboard, indicating to employers and managers that they’re using their device even if they are away from it at the time.

Related: Bye Bye Summer Fridays: Goldman Sachs Employees Mandated to Return to Office 5 Days a Week Amid Turmoil

Wells Fargo currently operates under a hybrid model in which the majority of employees are expected to be in the office at least three times a week, though workers at different levels (such as management) are expected to be in four or more days.

The bank’s policy is relatively more lax than others in the industry, such as Goldman Sachs, which mandated a five-days-a-week return to the office for employees at the end of last summer.

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