10 TV Shows Every Entrepreneur Should Watch on Netflix

10 TV Shows Every Entrepreneur Should Watch on Netflix


Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurs are often looking for ways to keep their creativity flowing. Sometimes, the best way to get new ideas is to indulge in some self-care by binge-watching Netflix.

Related: 7 Movies on Netflix All Entrepreneurs Should Watch

If you pick the right shows, you’ll not only find some much-needed escapism; you might also get a boost of inspiration to help you see things from a different perspective. So, if you’re an entrepreneur looking for relaxation and motivation, here are 10 must-see shows about business and leadership to add to your Netflix list.

This brilliant and scathing documentary series is sure to leave you feeling fired up, pissed off and unable to stop watching.

Why watch it? Dirty Money takes a deep dive into corporate fraud and greed through in-depth looks at a few scandals you’ve probably heard about (but may have forgotten) or never fully understood to begin with.

What you’ll get out of it: Every episode covers a case that involves some form of greed and corruption. From crippling payday loans to emissions-cheating car manufacturers to money laundering for cartels, the series takes you on an enthralling journey through cons and corporate malfeasance.

Set in a fictional law firm in New York City, Suits follows a talented college dropout who works as a law associate despite never having attended law school. The show’s two main characters, Harvey and Mike, provide lessons in confidence and bravado, and demonstrate how far you can go if someone just believes in you.

Why watch it? Over the course of seven seasons, Suits uses quick-witted workplace humor to depict how characters deal with tough situations – and always come out on top.

What you’ll get out of it: The show champions perseverance, the importance of sticking to one’s ethics and the need for strong communication. It’s a great way to learn about negotiation and navigating complex corporate situations and dynamics.

This truth-telling comedy for working parents finds humor amid the stress of trying to maintain a work-life balance. Workin’ Moms depicts a group of friends coping with the challenges of being working mothers and dealing with difficult situations in fast-paced and competitive workplaces.

Why watch it? The series pushes past the stereotypical one-dimensional portraits of parents we’ve grown accustomed to seeing on many sitcoms. This show feels genuine in how it portrays people trying to balance home life, parenting and professional goals – it’s also funny.

What you’ll get out of it: The show isn’t afraid to depict the less-than-idyllic reality of what working mothers face — but it does so in a relatable way that finds the humor in everyday life. So, if you’re navigating being a tough-as-nails entrepreneur while caring for a tiny human or two, and are also trying to maintain some semblance of a relationship, this show will be relatable for you.

The human mind is often regarded as a great mystery; but scientists have done a lot of work to uncover the enigma of how our brain works.

Why watch it? The Mind, Explained is a Netflix docuseries featuring the inner workings of our brains. It takes you through five of the most intriguing parts of the human mind, covering memory, dreams, anxiety, mindfulness and psychedelics.

What you’ll get out of it: As an entrepreneur, the more you can unravel the mysteries of the mind, understand how people think and what makes them tick, the better you can incorporate this knowledge into your own marketing and business strategies.

Based on reporter Mike Isaac’s nonfiction book of the same title, Super Pumped: The Battle for Uber recounts the meteoric rise and stunning fall of former Uber CEO Travis Kalanick. His disruptive business plan and questionable ethics made Uber successful, but at what cost?

Why watch it? The show may shift your perspective on the rideshare industry and its broader ideology. For entrepreneurs, however, the show presents a case study of leadership gone wrong: how greed can be a corrupting force, and what a win-at-all-cost ethos leaves in its wake.

What you’ll get out of it: The series, which was renewed for a second season, gives viewers insight into the inner workings of Uber’s business model and how it established its presence across America – skirting local laws in the process. Super Pumped also shows the cutthroat (and often toxic) battles that play out in Silicon Valley boardrooms every day.

Broken is made up of standalone investigative episodes that explore the manufacturing processes and cultural forces behind the demand for different products, including makeup, e-cigarettes, furniture and plastic. Each episode reveals the corrupt and dysfunctional underbelly of these industries.

Why watch it? This documentary series will make you wiser as a business owner and consumer. Episodes examine how influencer hype and scarcity marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills and corporations use single-use plastic.

What you’ll get out of it: The series offers a terrifying yet enthralling view of the all-powerful influences of globalism, consumer culture, brand hype and mass production that shape the marketing world. The show reinforces the crucial lesson that deceptive marketing and business practices are always wrong.

If you’re a fan of Breaking Bad, then watching this prequel is a no-brainer. (If you haven’t seen Breaking Bad, it might be time to jump on that bandwagon. It’s about a high school chemistry teacher who decides to leverage his talents to become a drug lord.)

Why watch it? Like its predecessor, Better Call Saul is a captivating, dark-humor drama chock-full of cliff-hangers that keep you watching.

What you’ll get out of it: The spin-off tells the origin story of crooked attorney Saul Goodman. Saul offers many important lessons for entrepreneurs, such as learning when to take risks in growing your business and embodying a “fake it till you make it” attitude. Of course, his successes are overshadowed by the immoral and controversial ways he achieves them. But there are lessons to be learned from his unscrupulous behavior.

This was a popular docuseries for good reason. Bill Gates, the software magnate, has largely been a mystery to the world, but this series gives viewers a glimpse into who he is at his core.

Why watch it? This three-part documentary series from Netflix offers an unadulterated view of the Microsoft co-founder’s human side.

What you’ll get out of it: It’s rare that we get such intimate access to someone like Gates, and this series does an incredible job of pinpointing what makes his mind different and the characteristics that made him one of the world’s richest men. The series includes stories from his two sisters, then-wife Melinda Gates, current and former co-workers, friends and the voice of the late Microsoft co-founder Paul Allen.

In conversations with five highly successful professional sports coaches, The Playbook digs into the psychology of winning and what it takes to get there. They discuss setbacks and recount compelling anecdotes from their tenures. Coaches include: Doc Rivers (NBA), Patrick Mouratoglou (Serena Williams’ coach), Jill Ellis (U.S. Women’s Soccer), Dawn Staley (NCAA basketball) and José Mourinho (soccer).

Why watch it? If you want to understand what it takes to be the very best at something, The Playbook is, well, kind of a playbook for that. These coaches have won at the highest levels (national championships, NBA titles, World Cups) and know how to get the very best out of their players.

What you’ll get out of it: The five-episode series will shape how you look at leadership, motivation and dedication. Just listen to Dawn Staley tell her personal journey with self-confidence, and you’ll be ready to run through a wall — and urge more from your own team in business.

This series is based on the autobiography of the girl boss herself, Sophia Amoruso, the CEO and founder of Nasty Gal and an inspiring entrepreneur. Although this show only lasted one season, it did a great job of exemplifying what it takes to make it in business – particularly as a female founder. Based on the book with the same name, Girlboss is essentially Amoruso’s personal story, with a bit more drama added in.

Why watch it? The series depicts Amoruso’s struggles to overcome roadblocks on her journey to success with her Nasty Gal vintage fashion brand.

What you’ll get out of it: Much like Silicon Valley’s classic tale of starting a business from a garage, Amoruso started Nasty Gal from her bedroom at the age of 22. You see her hitting rock bottom and then starting over and finding her way to success. The series is an inspiring display of an entrepreneur with a passion for what she does and her willingness to give it her all.

Related: What Entrepreneurs Can Learn From These 6 Movies With Horrible Bosses



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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.


Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.



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Why You Need a Customer Mission Statement

Why You Need a Customer Mission Statement


Opinions expressed by Entrepreneur contributors are their own.

Earlier this year, I attended a national marketing conference, where a bevy of speakers discussed methods for more effectively connecting, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout — it was all about us.

“Us” as companies, “us” as marketers, “us” as employees, with the challenge of satisfying the needs of our organization.

The true needs and perspectives of the customer weren’t part of the conversation. Never discussed were how to better address customers’ goals, identify unmet customer needs, or create added value for the customer. Rather, promotion and awareness building were the be-all and end-all.

Related: Tweak Your Company’s Mission Statement to Inspire Sustainability

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Turn Your Car into a Remote Workspace for Just 0, Now Through May 31

Turn Your Car into a Remote Workspace for Just $300, Now Through May 31


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Entrepreneurs actually value flexibility more than the potential to generate revenue. That naturally includes where they work, which for some people is anywhere they can drive their car. Now, you can easily transform your vehicle into a comfortable mobile living space with the CARSULE Pop-Up Cabin for Your Car. It’s available for $299.97, down from its usual $379 retail price, through May 31 for our Memorial Day promotion.

If your vehicle has a swinging tailgate, you need the Kickstarter-funded CARSULE. It’s not only for sleeping; it’s been uniquely designed to provide a comfy space for a wide variety of indoor uses. Whether you’re working, tailgating, or camping, expanding your vehicle’s internal size can extend its usefulness.

The standing height is a comfortable 6.5 feet. There is also integrated mosquito netting, two-layer multipurpose screen windows, and a UV protective coating to help keep you safe from the sun while parked in wide open spaces such as beaches or deserts. The flooring is robustly waterproof and complemented by a thick felt carpet.

The CARSULE’s magnet cord and adaptable seal are designed to attach to a wide range of vehicle models, and its space can be configured in a number of ways to suit your individual preferences. The diagonal ceiling tension lines not only prevent the structure’s deformation, but they also make it possible for you to hang accessories conveniently.

The pop-up assembly is simple, with easily connected frame joints and lightweight assembly rods. Along with the CARSULE, you’ll get ceiling tension ropes, guy ropes, screw-in pegs, and magnet cords.

Get the CARSULE Pop-Up Cabin for Your Car at the best-on-web price of $299.97, which is down from the regular $379 retail price, during our Memorial Day promotion through May 31, no coupon required.

StackSocial prices subject to change.



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T-Mobile to Acquire USCellular for .4 Billion

T-Mobile to Acquire USCellular for $4.4 Billion


T-Mobile has agreed to a blockbuster deal to purchase the majority of USCellular in an estimated $4.4 billion acquisition.

As part of the agreement, T-Mobile will pay cash and up to $2 billion of USCellular’s debt, depending on the agreement reached between T-Mobile and US Cellular’s debt holders upon closing.

Related: ‘T-Mobile Beat Out an Aggressive Last-Minute Bid From My Mom:’ Ryan Reynolds Makes Jokes After T-Mobile Buys His Mint Mobile Brand For $1.35 Billion

The new deal will give UScellular customers access to T-Mobile’s 5G technology, pre-existing plans, and customer service operations. Areas previously uncovered by USCellular will also now be accessible to existing customers through T-Mobile.

T-Mobile said that the merger will drive competition among other rival companies.

“With this deal, T-Mobile can extend the superior Un-carrier value and experiences that we’re famous for to millions of UScellular customers and deliver them lower-priced, value-packed plans and better connectivity on our best-in-class nationwide 5G network,” said Mike Sievert, CEO of T-Mobile, in a company release. “As customers from both companies will get more coverage and more capacity from our combined footprint, our competitors will be forced to keep up – and even more consumers will benefit.”

USCellular said in a separate release that the new agreement will hand over all of its wireless operations to T-Mobile, including those in “underserved” and “rural” areas who previously had little connectivity.

“The decisions we announced today are in the best interests of our customers and our shareholders,” said Laurent Therivel, CEO of UScellular. “We are committed to serving the needs of our customers and supporting our associates as we work to complete the transaction.”

T-Mobile’s acquisition of USCellular was unanimously recommended by the independent directors of USCellular and unanimously voted for approval by USCellular’s Board of Directors and the Board of Directors of TDS, which owns 83% of USCellular’s shares.

Related: Leaked United Airlines Memo To Flight Staff: No Cell Phones

T-Mobile had a strong Q1 2024, reporting a net income of $2.4 billion, a 22% increase from the same period last year. The wireless company also saw a 4% year-over-year increase in service revenue, an estimated $16.1 billion.

“Our model is working. It’s consistent. And our confidence in it only builds with each passing quarter of success,” Sievert said in an earnings call at the time. “We remain focused on continuing to take share in wireless and broadband while delivering industry-leading growth in service revenue, profitability and cash flows.”

USCellular was up over 12% in a 24-hour period upon the news of the acquisition as of late Tuesday afternoon.



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What Are the Highest Paying Jobs in Every U.S. State: Report

What Are the Highest Paying Jobs in Every U.S. State: Report


Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

Credit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.



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Canva Create Conference Musical Rap Goes Viral: ‘Cringe’

Canva Create Conference Musical Rap Goes Viral: ‘Cringe’


In order to avoid looking “cheugy” to Gen Z, older managers (Millennials, Gen X, and Boomers) are constantly trying to stay ahead of workplace trends. However, in doing so, sometimes leaders can miss the mark — which seems to be exactly what happened at the Canva Create conference on May 23.

Related: Cringe-Worthy Video of an Employee Forgetting to Mute Herself on Conference Call Has the Internet Crying: ‘I Would Just Quit and Move to Another State’

Attendees were able to score a spot at the event for $175. The conference was also live-streamed globally.

“Whether you’re a professional, nonprofit, educator, or creator, it’s shaping up to be a world-class creative festival with the unique opportunity to learn from and network with like-minded innovators,” the company said.

But in a now-viral clip, a musical performance with a rapper and six backup dancers is being panned for being “cringe.”

Though the entire performance feels like an Off-Broadway parody of Hamilton, thanks to the cadence and conversation in the lyrics, the reviews were not what producers would want to see.

Related: Turning Points: Melanie Perkins, Co-Founder And CEO, Canva

Canva is not the first company to get pushback for “cringe” at a company event this month. Earlier in May, at Google’s I/O Event, a musician was also mocked for his performance.

Canva did not immediately respond to Entrepreneur’s request for comment.





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The Restaurateur Who Created a Safe Space for Celebs to Dine

The Restaurateur Who Created a Safe Space for Celebs to Dine


Opinions expressed by Entrepreneur contributors are their own.

The popular Sei Less restaurant proves that “white glove” service is possible at scale.

Dara Mirjahangiry is hospitality veteran and owner/managing partner of the New York City Asian Fusion hotspot Sei Less. The restaurant became a reality after a chance conversation between Mirjahangiry and then-Brooklyn Nets player Kevin Durant. “He (Durant) was like, you know, we need a clubhouse in New York. After the game, somewhere where I can go and feel like it’s almost like a membership club for the culture,” Dara Mirjahangiry recounted to Restaurant Influencers host Shawn Walchef of Cali BBQ Media.

Those words fired Mirjahangiry up. Sei Less was opened soon after in New York City in January 2022 and it has been a staple in the New York fine dining scene ever since.

Social Media Storytelling

Before the digital revolution of the 2000s, Mirjahangiry relied on the person-to-person networking that was available before social media. And when social media technology came about, he learned it was a powerful way to enhance interactions and build brands. He tapped into that knowledge to build his own brand after successfully doing so for other restaurants.

Rleated: How Do You Start a Successful Restaurant? Obsess Over the Tiniest Details, Says This Entrepreneurial Chef.

“I built my following, built a brand for myself. And that’s really what networking is,” says Mirjahangiry. “It’s just being able to connect the dots.”

Those connections became the foundation for Sei Less’ customer base, which has grown to include some of the most notable names in sports, entertainment, and music, including Cardi B and 50 Cent.

Dara Mirjahangiry’s commitment to hospitality excellence extends to crafting white-glove experiences for his diverse patrons. “It starts with the food,” he explains. “Giving them an outlet where we have private dining rooms, and somewhere that they could come feel comfortable.”

Beyond dining

As the business grows and more work is conducted within the walls of Sei Less, Mirjahangiry has recognized the potential of having an all-encompassing space. Specifically, he wants to create an avenue for media endeavors.

He and his partners are spearheading ventures into the podcasting realm and aim to create a curated hub for content enthusiasts, providing a platform for diverse voices and topics. “I do see the opportunity, in terms of the entrepreneur in me and the business side of things, of really curating the podcast,” says Mirjahangiry.

Related: This Chef Fled a War-Torn Country as a Child. Now She’s Helping Other Refugees Rebuild Their Lives.

“We have some media partners, some technology partners, that obviously see the value in what we do. We have the ability to drive traffic to some podcasts.”

With an entrepreneurial spirit and a keen eye for innovation, Dara Mirjahangiry is helping fuse the landscape of hospitality and media. His unwavering commitment to excellence, coupled with his ability to forge meaningful connections, sets him apart as a trailblazer in the industry.

“I think the beauty of what we do at Sei Less is really bringing people together from different walks of life that have common interests.”

About Restaurant Influencers

Restaurant Influencers is brought to you by Toast, the powerful restaurant point-of-sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast.

Restaurant Influencers is also supported by Ovation. Learn how Ovation’s Guest Feedback Platform actually drives revenue with actionable insights here.





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Emotionally Intelligent People Don’t Say These 20 Things

Emotionally Intelligent People Don’t Say These 20 Things


Opinions expressed by Entrepreneur contributors are their own.

While part of being emotionally intelligent involves knowing what to say at the right time, it also involves knowing when it’s best to hold your tongue. Just as silence speaks volumes, what you don’t say can convey respect, understanding, and restraint. Sometimes, withholding words can prevent misunderstandings, preserve relationships, and demonstrate empathy of others’ feelings.

Everyone stumbles from time to time. However, emotionally intelligent people tend to avoid certain phrases that can negatively impact their relationships. Here are 20 phrases emotionally intelligent people avoid saying — and things to say instead that will help you foster good relationships.

Related: 6 Game-Changing Skills, From Leaders Who Underestimated Them

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How To Keep Your Entrepreneurial Spirit Alive in a Small Business

How To Keep Your Entrepreneurial Spirit Alive in a Small Business


Opinions expressed by Entrepreneur contributors are their own.

Starting a small business is no easy feat. It takes dedication, passion and, above all, an entrepreneurial spirit. That entrepreneurial spirit is often what drives small business owners to build something from the ground up. However, once the business is off the ground, it can be easy to get lost in the day-to-day operations and forget the spark that led to small business ownership in the first place.

It may not seem like managing a small business requires the same entrepreneurial drive as starting one, but that would be a faulty assumption. Kindling your entrepreneurial mindset is key to driving your business forward, pushing through challenges and establishing success long after starting it.

Related: 4 Ways for Small Businesses to Increase Revenue in 2024

Here are three ways you can keep your entrepreneurial spirit alive in your small business.

1. Take a chance on something new

A trait common in successful entrepreneurs is the desire to conquer new challenges and overcome obstacles. Sometimes, keeping the entrepreneurial spirit alive in a small business can be as simple as flexing that muscle and taking on a new challenge in your business. Consider ways you can improve your existing business. One option could be to launch a new product or service.

For some businesses, the challenge of launching a new product or service would not only reignite the entrepreneurial spark but also drive business growth. Another challenge some small business owners may lick their chops at is opening a new location. This can be a particularly appealing option for franchise owners, as franchising is a great industry for opening multiple units.

It’s also important to remember that taking on a new challenge doesn’t necessarily need to be as large an undertaking as a new go-to-market strategy. There are plenty of smaller undertakings that can reignite an entrepreneurial drive. For example, you could offer a new discount, start a loyalty program or invest in a community service initiative. By taking on a new challenge, you will renew the passion that led you to business ownership in the first place and continue to push your business forward.

Related: 3 Ways Gratitude Can Set You Up for Business Success

2. Prioritize purpose over profit

While successful entrepreneurs can be driven by the desire to succeed financially, they are often also driven by passion. One way to reignite this passion in small business ownership is to direct it into a renewed purpose. By prioritizing your business actions around a purpose, you will drive your entrepreneurial spirit forward and often create business success in the process. In fact, according to an Accenture study, 63% of surveyed global consumers prefer to buy products and services from companies that share their values and beliefs and avoid companies that don’t.

But what does it mean to prioritize purpose in a business sense? A purpose-driven company will put its people and its mission before its profit goals. This doesn’t mean you need to throw accounting to the wind, but instead, lead your goal setting with a mission in mind rather than staying in the black. By piloting your business with purpose as the compass, it will be easier to find passion in your daily activities. This often extends to employees as well. According to Deloitte research, only one in every five employees would stay at a profit-driven organization for more than five years.

To keep the entrepreneurial spark alive in your business, find a purpose that matters to you. At The UPS Store, we are passionate about entrepreneurship, so we find ways to support first-time business owners. This can be seen in our recent addition to our Diversity Ownership Program, where first-generation business owners can now qualify for a significantly discounted franchise initiation fee.

3. Network with people you admire

For small business owners, networking is an important component of success and a key way to keep the entrepreneurial engine running. Growing a solid network of people who share your background can give you opportunities for support and help you build new business strategies for your operation. Above all, networking with other entrepreneurs can reinvigorate your passion for your business. After all, passion can be infectious.

From LinkedIn to local Chamber of Commerce events to industry-specific networking events, do some research to find opportunities to connect with other entrepreneurs. Look to build your network with businesspeople and entrepreneurs who you admire, as this will help you better yourself. There are also plenty of outside-the-box opportunities you can find to build your network. Finding a network of people you admire in business will create a support system to help you through challenges; it will also surround you with other individuals who share your passion for entrepreneurship.



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