Blog

Leveraging technology to stay ahead is no longer optional—it’s a necessity. Generative AI is already a cornerstone of modern business, and a recent Data Iku report even highlighted that 90% of business leaders are investing in AI.

Business owners must understand how AI can streamline operations, enhance customer engagement, and drive growth. Whether you’re managing a small enterprise or a growing company, equipping yourself with the skills to harness AI can transform the way you operate and innovate, and The ChatGPT and Automation E-Degree is how you get caught up. This 25-hour AI learning bundle breaks down the potential of AI for business owners in 12 courses, and the price just dropped for Black Friday: it’s just $29.99 for lifetime access (reg. $790).

How to use AI for your business

This comprehensive program teaches you how to integrate AI tools into various aspects of business, from automating workflows to creating impactful data visualizations. Featuring practical applications tailored to industries like marketing, operations, and client services, this program provides a comprehensive guide for implementing AI solutions that improve efficiency and decision-making.

Business owners will learn how to use ChatGPT for automating customer support interactions or how to analyze raw data to extract actionable insights. These skills empower businesses to enhance productivity while delivering tailored experiences to their customers.

The courses go beyond just technical knowledge, offering hands-on experience with real-world scenarios. Whether it’s optimizing resource allocation or crafting personalized marketing campaigns, business owners gain the confidence to apply AI strategically.

Study AI and change how you do business.

Get the ChatGPT and Automation E-Degree for $29.99.

ChatGPT & Automation E-Degree – $29.99

See Deal

StackSocial prices subject to change.

Maybe you have a techie on your shopping list who could use an upgrade. Or maybe you need a low-cost, reliable laptop to take on the road. No matter who it’s for, you’ll pay a lot less than you normally would for an Apple machine.

For a limited time and with limited quantities, you can get your hands on a grade-A refurbished Apple MacBook Air 13.3″ for just $229.97 (typically $999) during Black Friday. This means it should arrive in near-mint condition with only the possibility of light cosmetic blemishes.

Enjoy a crisp 13.3″ widescreen display with a 1440×900 resolution, perfect for presentations, video calls, or streaming on the go. And with a 1.8GHz Intel Core i5 processor, you’ll experience smooth performance for multitasking, browsing, and running essential applications.

Weighing in at under three pounds, this MacBook Air is designed to slip into any carry-on, backpack, or tote for easy travel. Plus, it boasts up to 12 hours of battery life, making it a perfect choice for long flights, busy workdays, or keeping up with productivity away from the desk.

This model comes equipped with 128GB SSD storage—enough to keep important files, presentations, and media in one place. The Intel HD Graphics 6000 ensures smooth graphics for video calls, streaming, and more. And you can stay connected no matter where you are with Wi-Fi capabilities, while Bluetooth support lets you transfer files seamlessly from other devices.

This low price makes the refurbished MacBook Air 13.3″ an outstanding gift for anyone who values quality tech, whether a student, frequent traveler, or team member in need of a reliable laptop.

Or, if you’re simply looking for a work-ready device that fits in any bag, this lightweight MacBook Air could be your perfect travel partner.

Get a grade-A refurbished Apple MacBook Air 13.3″ for just $229.97 (typically $999) while inventory is still available. Act before this Black Friday offer ends December 1 at 11:59 p.m. PT.

Apple MacBook Air 13.3″ (2017) 1.8GHz i5 8GB RAM 128GB SSD Silver (Refurbished)

Only $229.97 at Entrepreneur

StackSocial prices subject to change.

In the sizzling world of fast food, burger franchises reign supreme. From classic cheeseburgers to gourmet creations piled high with crave-worthy toppings, these franchises have mastered the art of leaving customers craving more.

In this article, sink your teeth into the top burger franchises according to the 2024 Franchise 500 Ranking, each flipping their way to fame with mouthwatering menus and a side of entrepreneurial flair. From nostalgic diners serving up comfort on a bun to trendy joints pushing the boundaries of burger innovation, these franchises cater to every palate and preference. With a winning combination of savory flavors, efficient service and widespread popularity, they’ve earned their spot at the top of the fast-food hierarchy.

So grab a napkin and get ready to indulge in the best burger experiences the franchising world has to offer.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

1. Culver’s

• Founded: 1984
• Franchising since: 1988
• Overall rank: 7
• Number of units: 978
• Change in units: +21.0% over 3 years
• Initial investment: $2,800,000-$6,900,000
• Leadership: Rick Silva, CEO
• Parent company: Culver Franchising System LLC

Starting a Culver’s franchise can be a lucrative opportunity due to its widespread popularity and loyal customer base across 26 states. Culver’s offers quality fast food items like ButterBurgers, frozen custard desserts and cheese curds. Founded in 1984 in Wisconsin, Culver’s has grown to over 900 restaurants under the leadership of Craig Culver, making it an attractive option for ambitious franchisees. With a straightforward franchising system and a requirement for owner-operators, Culver’s offers hands-on business management opportunities for individuals with experience in the fast food industry.

Related: Culver’s Is Punching Way Above Its Weight In the Fast Food World, Thanks to This Unique Growth Strategy

2. Wendy’s

• Founded: 1969
• Franchising since: 1971
• Overall rank: 17
• Number of units: 7,282
• Change in units: +5.8% over 3 years
• Initial investment: $310,000-$2,800,000
• Leadership: Kirk Tanner, President & CEO
• Parent company: Wendy’s Int’l. Inc.

Starting a Wendy’s franchise offers numerous advantages, given its longstanding success and strong brand recognition since its founding by Dave Thomas in 1969. With approximately 94% of its locations franchised, Wendy’s presents ample opportunities for entrepreneurs in the fast-food industry. Known for its quality food and efficient service, Wendy’s menu includes hamburgers, fries and famous Frosty desserts, appealing to customers globally. Franchisees enjoy autonomy in pricing, operations and management decisions, along with extensive training and support from the franchisor. Although the initial investment can be significant, Wendy’s offers a pre-established customer base and a relatively affordable entry point compared to other franchises.

3. McDonald’s

• Founded: 1955
• Franchising since: 1955
• Overall rank: 18
• Number of units: 42, 406
• Change in units: +7.6% over 3 years
• Initial investment: $1,500,000-$2,600,000
• Leadership: Chris Kempczinski, CEO
• Parent company: N/A

McDonald’s, a global fast-food giant, traces its roots back to the 1940s when Dick and Mac McDonald opened a drive-in burger joint in San Bernardino, California. Streamlining operations and offering a simple menu of burgers, fries and shakes, the McDonald brothers expanded their business and introduced iconic elements like the golden arches and distinctive colors. In the 1950s, Ray Kroc joined as their franchise agent, leading the expansion eastward and internationally. McDonald’s growth was propelled by innovations like Hamburger University, Play Places and memorable slogans. Today, with over 40,000 locations in more than 100 countries, McDonald’s remains a dominant force in the fast-food industry.

Related: McDonald’s Made a Simple Change to a Cult-Favorite Menu Item. Now, the Sandwich Is a $1 Billion Brand

4. Burger King

• Founded: 1954
• Franchising since: 1961
• Overall rank: 38
• Number of units: 19,739
• Change in units: +4.1% over 3 years
• Initial investment: $2,000,000-$4,700,000
• Leadership: Chris Elias, Sr. Director, Business Development & Franchising
• Parent company: Restaurant Brands Int’l.

Burger King, a renowned fast-food chain, began as Insta-Burger King in 1953 before rebranding in 1967 and expanding globally. With a menu featuring iconic items like the Whopper, Burger King boasts widespread recognition and a strong customer base. Starting a Burger King franchise offers numerous benefits, including access to financial assistance through programs like DiversityFran, extensive franchise opportunities and comprehensive support from Burger King’s franchise team. Leveraging the brand’s global recognition and customer base, Burger King franchises can quickly establish themselves in their communities and generate revenue. For aspiring fast-food entrepreneurs, starting a Burger King franchise presents a lucrative opportunity for success.

5. Sonic Drive-In

• Founded: 1953
• Franchising since: 1959
• Overall rank: 50
• Number of units: 3,521
• Change in units: +0.6% over 3 years
• Initial investment: $1,700,000-$3,400,000
• Leadership: Jim Taylor, President
• Parent company: Inspire Brands

Sonic Drive-In stands out as a successful franchise opportunity in the dwindling drive-in restaurant industry, maintaining its popularity and serving millions of customers annually. With its enduring drive-thru business model and a menu featuring hamburgers, hot dogs and onion rings, Sonic has thrived for more than 60 years. As one of the largest drive-in chains headquartered in Atlanta, Georgia, Sonic offers franchisees the chance to capitalize on its established brand and expand into all 50 states. For aspiring entrepreneurs seeking a resilient and profitable fast-food franchise, Sonic presents a compelling opportunity to succeed in a competitive market.

6. Freddy’s Frozen Custard & Steakburgers

• Founded: 2002
• Franchising since: 2004
• Overall rank: 67
• Number of units: 531
• Change in units: +26.9% over 3 years
• Initial investment: $898,000-$2,800,000
• Leadership: Chris Dull, President & CEO
• Parent company: N/A

Freddy’s Frozen Custard & Steakburgers, established in 2002, offers a unique blend of freshly churned frozen custards and ground beef steakburgers. With nearly 500 locations across the United States and some internationally, the franchise’s appeal lies in its ease of operations, well-priced menu and focus on quality over quantity. By joining Freddy’s franchise, entrepreneurs can tap into its established brand and commitment to hospitality, making it an enticing opportunity in the competitive restaurant industry.

Related: See Where These Franchises Ranked in Our 2024 Franchise 500

7. The Habit Burger Grill

• Founded: 1969
• Franchising since: 2013
• Overall rank: 117
• Number of units: 382
• Change in units: +28.2% over 3 years
• Initial investment: $1,500,000-$1,800,000
• Leadership: Shannon Hennessy, CEO
• Parent company: Yum! Brands

The Habit Burger Grill, known for its delectable burgers, chicken and tuna sandwiches, offers a tempting menu for potential franchisees. Originating in 1969 in Goleta, California, it expanded to become a fast-casual dining experience, reaching its 300th location by 2021, including international branches in Cambodia and China.

8. Carl’s Jr.

• Founded: 1945
• Franchising since: 1984
• Overall rank: 123
• Number of units: 1,709
• Change in units: +3.0% over 3 years
• Initial investment: $1,500,000-$3,200,000
• Leadership: Max Wetzel, CEO
• Parent company: CKE Restaurant Holdings Inc.

Since 1941, Carl’s Jr. has grown from a single drive-in to a global franchise chain offering a diverse menu of American and Mexican cuisine. Through hard work and exceptional customer service, Carl’s Jr. expanded to over 1,600 franchises in the U.S. and internationally. Known for its signature charbroiled Black Angus beef burgers, Carl’s Jr. attracts a wide customer base with its breakfast, lunch and dinner offerings. Franchise owners benefit from ongoing product development efforts and a digital customer loyalty program, ensuring continued success and customer satisfaction.

9. A&W Restaurants

• Founded: 1919
• Franchising since: 1925
• Overall rank: 170
• Number of units: 865
• Change in units: -6.0% over 3 years
• Initial investment: $287,000-$1,600,000
• Leadership: Kevin Bazner, CEO
• Parent company: A&W Restaurants

A&W Restaurants offers franchise opportunities for those seeking to bring the taste of classic Americana to their community. Founded in 1919 and franchising since 1925, A&W is known for its root beer and a menu featuring burgers, hot dogs, chicken, sides and ice cream. The franchise prioritizes community connection, with decisions made by a franchise association board and corporate office staff required to work in a restaurant quarterly. Financial readiness for initial and ongoing fees, including advertising and royalty fees, is essential for prospective franchisees.

10. Jack in the Box

• Founded: 1951
• Franchising since: 1982
• Overall rank: 193
• Number of units: 2,191
• Change in units: -1.0% over 3 years
• Initial investment: $1,800,000-$4,200,000
• Leadership: Tim Linderman, CDO
• Parent company: Jack in the Box Inc.

Jack in the Box was founded in 1951 by Robert O. Peterson in San Diego as a drive-thru burger restaurant. It expanded outside California in 1960 and began franchising in 1982. Today, it offers a diverse menu including hamburgers, chicken sandwiches, breakfast items, tacos, salads, shakes and sides.

Related: See Who Made This Year’s Franchise 500 Hall of Fam

Right before the holidays, a Costco Gold Star Membership isn’t just a smart move—it’s a downright brilliant one. For $65, you’ll get a 1-year membership plus a $45 Digital Costco Shop Card*, making it easier than ever to stock up on groceries, access incredible deals on holiday gifts, and even grab some seasonal décor. With this Black Friday promotion, you’re saving money and opening the door to a world of value and convenience.

Here’s how to make the most of this offer. Purchase your membership through StackSocial and ensure your email address is valid. Within two weeks of redeeming your membership, you’ll receive your $45 Digital Costco Shop Card* via email. This can be used online or in-store, giving you even more flexibility. The catch? This deal is only for new Costco members or those whose memberships have been expired for over 18 months. Don’t worry—you have until January 31, 2025, to redeem it.

The benefits don’t stop there. Your Costco Gold Star Membership gives you access to members-only pricing at Costco Gas Stations, helping you save big on fuel whether you’re off to visit family or heading off for a work trip. The perks extend to in-warehouse optical centers and pharmacy services, so you can handle essentials in one convenient trip. Plus, with an additional Household Card included, someone else in your household (18+) can help split the shopping duties.

And let’s talk holiday shopping. Whether you’re looking for electronics, fine jewelry, groceries for that big family feast, or even festive decorations to make your space sparkle, you can find it all in one place—and usually at prices that make you do a double-take. This timely offer makes holiday prep a breeze while setting you up for savings year-round.

Grab this 1-year Costco Gold Star Membership plus a $45 Digital Costco Shop Card* for $65 to help make your holiday season run smoother when you purchase through December 22.

Costco 1-Year Gold Star Membership + $45 Digital Costco Shop Card* – $65

Get It Here

StackSocial prices subject to change.

2025 is right around the corner, and if you’re an entrepreneur with big plans, this could be your year to capitalize like never before. The economy, the political climate and the sheer momentum in the business world are all lining up to create a landscape that’s ripe for growth, innovation and opportunity.

Here are five compelling reasons why 2025 might just be the year you’ll look back on as a defining moment in your entrepreneurial journey.

Related: How to Create a Winning Strategic Plan for 2025

1. Lower interest rates mean cheaper capital

After years of navigating high-interest environments, entrepreneurs can finally breathe easier. With inflation easing and the Fed signaling lower interest rates, the cost of capital is on its way down. For those of us looking to expand or scale, this isn’t just a welcome change — it’s a game-changer.

Lower interest rates translate directly into more affordable loans, allowing you to invest more into the areas that count: expanding your team, refining your product or scaling your marketing efforts. Whether you’re using debt or equity, 2025 will give you access to cheaper money to fuel your growth, letting you focus on what you do best without being weighed down by hefty financing costs.

2. Investor motivation is through the roof

Cheaper capital doesn’t just impact entrepreneurs; it impacts investors, too. With the cost of borrowing down, investors will be hungry to make their money work harder. More than ever, venture capital firms, private equity funds and angel investors will be on the lookout for promising startups with visionary leaders at the helm.

In other words, 2025 will be an optimal year for entrepreneurs looking to attract funding. Whether you’re seeking seed money or a massive growth round, you’ll find investors with capital they’re eager to deploy. If you’ve been waiting to pitch that next big idea, now is the time to refine it, perfect it and prepare to sell it.

3. A business-friendly political environment

With a Republican-dominated government projected for the next few years, there’s reason to expect a favorable business climate for entrepreneurs. Historically, Republican administrations have been associated with policies that favor economic growth, reduced regulations and tax incentives designed to benefit businesses of all sizes.

For entrepreneurs, this could mean fewer regulatory hurdles and more resources to invest back into the business. Whether it’s relaxing labor restrictions, streamlining compliance or lowering corporate taxes, 2025 is poised to be a year where entrepreneurship isn’t just encouraged; it’s rewarded. This pro-business environment can open doors to faster growth and innovation, allowing you to stay focused on building rather than battling red tape.

4. Consumer confidence is on the rise

The stock market has shown no sign of slowing down, and if 2025 continues the upward trend, consumers will have more wealth at their disposal. When the market is bullish, people feel wealthier, which typically results in increased consumer spending — a powerful boost for businesses of all kinds.

For entrepreneurs, this means a ready and willing customer base eager to spend on the products and services they trust and value. With consumer confidence climbing, this is your chance to captivate your audience, build loyalty and tap into a market that’s actively looking for fresh, innovative solutions. The economy is only as strong as its consumers, and right now, consumers are feeling stronger than ever.

5. Tech innovation is exploding

We’re living in an era where technological advances are accelerating, and 2025 promises even more breakthroughs. From artificial intelligence and automation to new communication platforms and data analytics, technology is equipping entrepreneurs with tools that make starting, scaling and optimizing a business easier than ever before.

In 2025, you’ll have access to cutting-edge technologies at lower costs, allowing you to streamline operations, reach customers more efficiently and make data-driven decisions with unprecedented precision. Entrepreneurs who embrace these advancements will gain a powerful edge, letting them outmaneuver competitors, scale faster and deliver more value to their customers. Innovation is no longer a luxury; it’s a necessity, and 2025 is the perfect year to go all in.

Related: Top 10 Advanced Technology Trends to Watch in 2025

The stars are aligning for entrepreneurs in 2025. Lower interest rates, eager investors, a pro-business political climate, high consumer confidence and a wave of tech innovations are creating a unique and powerful environment that’s ready to fuel your growth. But the opportunity doesn’t mean anything unless you seize it.

For brands, the holiday season is more than just a shopping rush. It’s a time to connect with their audience in a way that feels relevant and memorable. And with competition heating up, you need to be creative and think of new ways to stand out and capture the magic of the season.

With that in mind, here are seven innovative holiday marketing ideas to help your brand stand out and create moments that stick with customers beyond the holidays.

Related: Ho-Ho-Holiday Marketing For Brands — 8 Strategies to Make Your Brand the Star of the Season

1. Themed content campaigns

Themed content is the spirit of the season and can help your brand be present in a warm and festive way across multiple channels.

Create a holiday-themed video series:

One great way to display your brand’s personality and connect with audiences is through short, engaging videos. These videos can make your brand feel approachable and fun, whether you’re sharing holiday tips, showing how your team celebrates or even creating mini tutorials. You can keep audiences coming back for more by sharing them on social media or including them in email newsletters.

Blog posts with holiday tips:

Seasonal tips in holiday blog posts are a win-win: You offer useful content, and you keep your products in the spotlight.

For example, a food brand might post something like “Top 10 Holiday Recipes,” and a home decor business might share “Holiday Decorating Tips.” This kind of content isn’t just informative; it makes your brand a helpful part of your customers’ holiday experience.

2. Social media specials

Festive energy is what social media is all about, and it is the perfect place to launch interactive holiday campaigns that will grab people’s attention and reward engagement.

12 days of giveaways:

Think about doing a “12 Days of Giveaways” campaign in the days leading up to Christmas, giving away a new product or service each day.

This not only increases engagement but also gets people to follow your account for updates and builds buzz for your brand. Each day’s prize can be different and give an opportunity to highlight different offerings of your business in a fun and interactive way.

Holiday countdown:

Another idea is to do a holiday countdown and post daily content up until Christmas or New Year’s Eve. Add urgency by including limited-time flash sales or promotions during the countdown.

This strategy keeps your followers engaged and excited to see what’s coming next, making every day an opportunity to create excitement and drive sales.

3. Personalized email marketing

The holidays are a great time to use email marketing to do more than just promote; you can make your customers feel valued and appreciated.

Seasonal newsletters:

Seasonal newsletters with personalized messages, special discounts or gift ideas based on past purchases make your emails more relevant and compelling. Add in holiday greetings, product recommendations or last-minute gift guides to let customers know you know what they’re looking for this holiday season.

Holiday cards:

A thoughtful touch can be a digital or physical holiday card to your loyal customers with a personalized thank you message. A nice bonus, including a discount or coupon for their next purchase, is a sign of appreciation that encourages repeat purchases.

4. Interactive website features

As a digital storefront, why not make your website feel as festive as the season?

Holiday-themed website overhaul:

Updating your website with holiday graphics, a special logo or animated snow will put the holiday cheer right on customers’ screens. These small touches can truly keep your site feeling fresh and engaging, enticing customers to browse and truly get into the holiday spirit.

Advent calendar on website:

An online advent calendar is a great interactive feature to drive traffic on a daily basis. Each day, customers could open each “door” to see what new product, discount code or exclusive content they could find.

This feature generates a feeling of anticipation and excitement, making visitors want to come back daily to see the next reveal.

Related: The Holiday Marketing Guide for Small Businesses

5. Event-driven promotions

Events are a great way to interact directly with customers while building memorable experiences that will both increase brand loyalty and attract new followers.

Virtual holiday event:

A virtual holiday event is a great way for brands with an online presence to connect with audiences. Host a live product demo, holiday cooking class or a virtual meet and greet with founders, influencers or special guests.

These are interactive events and can be streamed across social platforms to customers near and far. It’s a chance to present your products in a festive, engaging format that will stick with people.

In-store experiences:

If you have a physical location, have exclusive holiday shopping events. Give visitors something to do by offering live music, free gift wrapping or a holiday-themed photo booth. They give the shopping experience a bit of a unique and festive feel that will encourage foot traffic and make your business more likely to be one of your customers’ repeat stops.

6. Partnerships and collaborations

Collaborations with other businesses or influencers who align with your brand values and target audience can expand your reach and bring fresh energy to holiday campaigns.

Collaborate with other businesses:

Working with complementary brands can lead to exciting bundled deals, co-hosted events or joint promotions.

For example, a bakery could team up with a local coffee shop to offer holiday-themed treats or bundled discounts. Not only does this benefit both brands, but it also creates added value for customers, helping everyone get more into the holiday spirit while expanding brand exposure.

Influencer marketing:

Teaming up with influencers during the holidays is an excellent way to tap into new audiences. Influencers can give your brand a credible boost by featuring your products in their holiday content or promoting special deals to their followers.

This type of collaboration brings authenticity to your holiday marketing efforts and helps build trust with potential customers who may be discovering your brand for the first time.

7. Charitable giving

Aligning your brand with charitable activities during the holiday season is an impactful way to make a difference and foster a positive connection with customers.

Charity partnerships:

Consider partnering with a charity and pledging a portion of your holiday sales to support a cause that aligns with your brand values.

This approach not only benefits the charity but also enhances your brand’s reputation, as customers feel good about supporting businesses that give back. Publicize your charity partnership across your social media channels, website and newsletters to maximize awareness and engagement.

Sponsor a holiday drive:

Organizing or sponsoring a holiday drive — whether for toys, food or winter clothing — can bring the community together and increase foot traffic to your store or website. Provide an incentive, like a small discount for customers who donate, to make participating even more rewarding.

With this, customers will remember your business not only for its products but also for its dedication to making the holiday season brighter for others.

Related: 5 Examples of Brands Doing Holiday Marketing Right

The holiday season is a competitive yet valuable time to build your brand’s presence, foster customer loyalty and create lasting memories. With these seven creative marketing ideas, your business can stand out, connect with audiences and make a real impact.

This March, Entrepreneur was proud to celebrate Women’s History Month by spotlighting incredible business leaders and the companies they lead, as well as female trailblazers who helped pave the way.

During our “Real Talk With Inspiring Entrepreneurs” Twitter Spaces session, we were joined by an incredible panel of women business leaders who shared their experiences coming up in their industries and their advice for those aspiring to chase their dreams. Below are some of the takeaways of that session that we hope will inspire current and future entrepreneurs to continue to move the needle for women in business.

Related: See the latest news, trends and advice for women business leaders

Swan Sit

The host of our Twitter Spaces event, Swan Sit, has been dubbed the “Queen of Clubhouse” and is a sought-after advisor and expert on Web3. Swan is a creator and digital strategist known for her foresight and innovation, helping companies at the intersection of corporate economics and consumer attention. Her passion for helping founders and prowess for spotting the next big thing was put on full display as an investor on our TV show Entrepreneur Elevator Pitch. During the session, she encouraged attendees to create the life they’ve always dreamed of, stressing that there is not a single path to success.

Top Takeaway: “The reason I love partnering with Entrepreneur magazine is our shared love of founder journeys, mission to democratize information and opportunity, and belief in the impossible. It was so inspirational to host the conversation with these incredible women! The irony is — I’m not a born entrepreneur. I only found it later in life after I accumulated enough experience and confidence to go out on my own. There is no right way to be an entrepreneur. It can be fractional, later in life, or even inside a corporation. I found my path by continually being curious, challenging the status quo, and pushing incremental change. Eventually, I pushed hard enough that I had to go outside of the corporate life at Nike and Esteé Lauder to create my own world!”

Dr. Diandra Renée

With a Ph.D. in Human Development and Family Science, a law degree, and a DEI in HR Certificate from Cornell University, Dr. Diandra Renée is a force of intelligence and advocacy. Her work spans industries, advocating for racial equity and transforming lives through her nonprofit and podcast initiatives.

Top Takeaway: “My biggest advice to anyone who wants to be an entrepreneur is: do it! If you believe that you are called to do this work, we need you to dream big and make it happen! I would also add:

• Know your why and when times get harder than expected or when people try to convince you out of your dream — remember your why and let that anchor you through.
• Lean towards your fear and take the next step. If you are called to tread your own path and go places that people don’t often go then understand that sometimes fear can arise. Fear is normal and is a signal to pay more attention. So, lean into the fear and take the next step. The journey is one step at a time. Lean into it by applying pressure (intentional force).
• You are supposed to be the only you in the room at that time that you are there. But it is your authenticity that will transform the space so that it is better when people come after you.
• Finally, I would say love what you do and do what you love. Love conquers all. So when the journey becomes challenging, success will be inevitable because you are doing it from a powerful place that can’t be defeated and plus you are anchored in your why.”

Related: Grow Your Business and Strengthen Your Entrepreneurial Mindset — 3 Key Strategies for Women Entrepreneurs

Rabeea Chaudhri

The co-owner of Namkeen, a vibrant Pakistani-American restaurant with locations in New York and New Jersey, is a driving force behind the restaurant’s communication and PR strategies. Rabeea Chaudhri‘s journey in the hospitality industry began with a passion for storytelling and a vision to bridge cultural divides through the universal language of food.

Top Takeaway: “It was such an honor to be surrounded by such talented and successful fellow women. It’s really empowering to see the journeys other women have gone through to get to where they are today. It serves as a reminder to myself and the audience to constantly uplift and empower the women around us. My advice to anyone wanting to follow this journey is to believe in yourself and embrace failure. This journey is far from a perfect one and requires a lot of dedication and perseverance. Understand that failure is a natural part of the entrepreneurial journey. Don’t be discouraged by setbacks, view them as opportunities for growth and learning. Adapt and pivot if necessary, and keep moving forward.”

Bianca Maieli

A DJ/producer from Los Angeles, Bianca Maieli draws inspiration from the city’s diverse sounds and her mixed South Indian and Caribbean Colombian roots. She is also a co-founder of No Nazar, a creative collective making waves in the underground global music scene, breaking barriers and pushing boundaries.

Top Takeaway: “It was great to connect with so many other women making moves in different industries. I was inspired by each of their stories and experiences. For anyone wanting to follow in my footsteps, I would just say just take that first step! Starting is oftentimes the hardest part, but once you get going the momentum will follow and you’ll learn so much along the way. I know it sounds cliche but I truly believe the journey is the destination.”

Related: 5 Trailblazing Black Women Entrepreneurs Share How They’re Breaking Barriers — And How You Can Too

Carolyn Aronson

As the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands globally, Carolyn exemplifies entrepreneurship and determination. Her recent ventures include Be A 10 Cosmetics and Rewind It 10, showcasing her commitment to innovation and empowerment in the beauty industry.

Top Takeaway: “Get ready to wear many hats, and don’t let intimidation crumble you. Once you begin your own company, you’ll get a crash course in learning and understanding things you didn’t know would apply to your position. Every day, you should be on a mission to learn and become better—even in categories you’re not used to dealing with. For example, I learned that even if you’re a CEO and have never done financials, you’ll have to look at a balance sheet and tax return and work to identify any errors your accountant may have missed. Now, I’m well versed in this field and much, much more, and I owe it all to learning from those who taught me.”

Follow Entrepreneur on X to be alerted to upcoming Twitter Spaces and live events.

Imagine if you could unlock each team member’s full potential — not by working harder, but by working smarter. What if, instead of trying to mold your team into a one-size-fits-all approach, you could tap into their natural strengths to create a workplace where everyone thrives?

By uncovering your employees’ unique traits, preferences and working styles, you can align their strengths with roles that set them — and your business — up for success. This isn’t just about getting more done; it’s about creating a culture where everyone feels valued, engaged and empowered to contribute their best work.

As the founder of ButterflyMX, an access control company with over 200 employees, I’ve learned how to do this to create teams that operate harmoniously. By leveraging individual strengths, workers are more productive, innovative and collaborative. When leaders take the time to know their people deeper, they build trust, reduce friction and unlock a synergy that transforms good teams into great ones.

Related: 3 Ways to Learn More About Your Team and How They Work

The science of personality types

Tools like Myers-Briggs (MBTI), DiSC or the Big Five personality traits aren’t just trendy buzzwords — they’re backed by decades of research into how personality influences behavior and performance. These frameworks offer a structured way to understand how people think, communicate and problem-solve.

So, why do they work? Personality assessments reveal much more than surface-level traits. They uncover communication preferences (detailed instructions vs. broad guidelines), problem-solving styles (those who dive into data vs. those who trust their instincts) and even work environment preferences (collaboration vs. solitude). With this knowledge, leaders can create an environment where everyone performs at their best.

However, let’s clear up a common misconception: Personality assessments are starting points, not rigid definitions. They’re not about shutting people into boxes but about opening doors. Everyone is unique, and these tools help you start the conversation about better understanding, motivating and supporting your team.

Identifying strengths through personality types

Once you understand personality types, the next step is identifying your team members’ strengths.

Each personality brings unique value to the table:

• Extroverts excel in client-facing roles, brainstorming sessions and group projects. They bring energy and enthusiasm that can galvanize a team.

• Detail-oriented individuals shine in areas like project management and quality assurance, where precision and organization are critical.

• Big-picture thinkers thrive in strategy and innovation, tackling abstract challenges and envisioning long-term goals.

For example, imagine a property management company needing help to meet tight deadlines. A savvy manager noticed that one team member, who loved structure and deadlines, excelled when given detailed project plans. Meanwhile, another, known for creative problem-solving, flourished when tasked with brainstorming solutions to roadblocks.

By aligning these tasks with their natural strengths, the manager boosted efficiency and improved team morale. Identifying strengths isn’t just about improving productivity — it’s about helping people feel seen, valued and capable of achieving their best work.

Related: How Leaders Can Use Myers-Briggs, DISC and FIRO-B Tests to Drive Corporate Culture

Leveraging personality types to maximize team performance

Tailored leadership:

Understanding personality types allows leaders to align tasks with individual preferences. If someone thrives in a structured environment, give them a detailed roadmap. But if they prefer creative freedom, provide a clear objective and let them run with it. By tailoring your leadership style, you ensure every team member feels supported and empowered.

Enhancing collaboration:

When leaders strategically pair teammates with complementary strengths, the results can be transformative. For instance, pairing a visionary with a detail-oriented planner can lead to balanced decision-making and flawless execution. By appreciating differences, you foster collaboration instead of conflict.

Motivation strategies:

Personality insights also help you motivate your team. Does an employee thrive on public recognition? Celebrate their wins in team meetings. Do they prefer quiet acknowledgment? Send them a personalized note of appreciation. When leaders motivate authentically, team members are more engaged and loyal.

The challenges of personality-based leadership

While personality-based leadership offers many benefits, it has its challenges.

• Avoiding pitfalls: Don’t pigeonhole employees into specific roles based solely on their personality type. People are multifaceted, and roles should evolve as their skills grow.

• Balancing strengths and growth: Encourage employees to leverage their strengths while stepping out of their comfort zones. For example, introverts who prefer solitary work can benefit from occasional group projects to build communication skills.

By using personality insights as a guide — not a rulebook — you’ll strike the right balance between leveraging strengths and fostering growth.

Actionable steps for leaders

To integrate personality-based strategies into your leadership style, follow these steps:

1. Choose the right tool: Whether it’s MBTI, DiSC or another framework, pick an assessment that aligns with your organization’s goals.

2. Facilitate open discussions: Share results with your team and invite them to discuss how these insights reflect their working style.

3. Align roles with strengths: Use the insights to assign tasks and responsibilities that fit each team member’s natural abilities.

4. Review and adapt: Reassess periodically. Teams evolve, and your strategies should, too.

Implementing these steps doesn’t require an overhaul — just a willingness to adapt and prioritize your team’s needs.

Related: How to Manage These 6 Different Workplace Personality Types

Your team’s greatest asset isn’t just their skill set; it’s the unique perspectives and energy each individual brings. By taking the time to understand their personality types, you’re not just building a more effective team — you’re creating a workplace where people feel valued, motivated and inspired to do their best.

Explore personality assessments, start the conversation, and watch your team transform into a powerhouse of collaboration, innovation and success.

Running a business often means staying connected no matter where you are, but handing out your personal phone number isn’t always ideal. Instead of lugging around a second bulky smartphone, why not go small? The NanoPhone is a fully functional smartphone about the size of a credit card. It’s a sleek, portable alternative to larger phones, and right now, it’s on sale for $89.97 (regularly $199). Check out now; no need to wait for Black Friday for this sale.

Low-cost, low-impact phone for professionals

The NanoPhone is designed for professionals who need a lightweight, low-cost option that doesn’t skimp on essentials. It’s small enough to fit in almost any pocket yet powerful enough to handle work and personal tasks. With dual SIM support, you can keep your business and personal contacts separate while staying connected with 4G for smooth browsing and uninterrupted communication. Despite its compact size, it delivers crystal-clear voice and video calls, so you’re always reachable.

While its design might remind you of a tiny iPhone, the NanoPhone runs on Android OS and comes equipped with front and rear cameras for snapshots or video meetings on the go. It even supports expandable storage, letting you save important files without a hitch.

If regular smartphones feel like an expensive distraction, the NanoPhone offers a simple, reliable alternative. It keeps you focused and connected, making it the perfect tool for professionals who value efficiency and portability.

Invest in a little convenience.

Skip to checkout if you don’t want to miss your chance to get the NanoPhone on sale for $89.97. Sale ends 11:59 p.m. PT on December 8.

NanoPhone – A Miniaturized Smartphone Packed with Mega Features! – $89.97

See Deal

StackSocial prices subject to change.

My company, Jotform, was not an overnight success. I didn’t wake up one day to find myself the darling of TechCrunch or attract massive funding rounds from VCs ravenous to get in on the form-building action.

I probably don’t have to tell you that a form-builder is not the world’s sexiest basis for a startup. But that doesn’t bother me one bit. Jotform became successful not because it’s flashy, but because our products work. And I believe they work because my employees and I strive every day to create the best experience for our customers.

Here’s the truth: Success is not about having the best or most original idea. It’s about being resilient. In my case, it was about getting up with the birds and spending time every morning before my full-time job to work on my startup, even when it was cold and dark, and it would have been easier to stay in bed. It was about not quitting when a major tech behemoth released a product similar to the one I was launching. Resilience helped me press on, even when I felt like quitting.

Resilience is an internal fire that keeps glowing, even in adverse conditions. Some people are born with it; others develop it over time. Here’s how to build your own resilience, even if it doesn’t come naturally to you.

Related: 8 Ways Successful People Master Resilience

Stay calm

I’m a proponent of the practical philosophy of Stoicism, the goals of which, as described by the philosopher Epictetus, are “to identify and separate matters so that I can say clearly to myself which are externals, not under my control, and which have to do with the choice I actually control.”

As a founder, there are so many things you can’t control — the “externals.” Maybe you’ve lost a client, received a bad review or experienced data corruption. These things may feel like the end of the world, but they’re not. The sun will rise again tomorrow.

It’s normal to be upset over a setback, but fretting excessively will only keep you from focusing on the things you do have power over — the “internals.” A huge part of building resilience is learning to set aside the externals and channel your efforts toward managing the internals instead.

I find it helpful to make a list — what are the things I’m worrying about that I can control? What are the things I’m worrying about that I can’t? Fold up the list of external worries and put them in a drawer. Then, move on to the internal list, using an Eisenhower matrix to help prioritize.

Be data-oriented

In times of turmoil, I always look to data. Not only do numbers never lie, but they’re crucial for making informed decisions based on concrete insights about everything from market trends to user habits to operations. I have always been vigilant about tracking our monthly active users — seeing that they’re consistently growing helps quiet the “what ifs” that might otherwise take over.

As important as a gut feeling can be, I strongly believe in making decisions driven by data.

Practice gratitude

It may sound a little woo-woo, but practicing gratitude has proven benefits on both mental and physical health, building a layer of resilience against hardship. Back in 2003, psychologist Robert A. Emmons produced a landmark study that opened the door for research on the myriad effects that a grateful mindset has on our well-being. Researchers have since found that those who experience gratitude in their daily lives have lower levels of depression and sleep better.

“What impresses me are the objective, biologically verifiable outcomes that go beyond self-report measures,” Dr. Emmons told the New York Times.

The best part? Being grateful requires very little time. Experts advise building it into your routine — while you’re brushing your teeth or as you open your laptop to start the day.

Related: I Thought I Was Resilient, Until a Devastating Loss Showed Me Resilience Is Not Something You Just ‘Have’

Keep going

One of the best ways to build resilience is simply to keep moving forward. World War II General George Patton, who led troops through nearly every major American conflict of the 20th century, put it best: “A good plan, violently executed now, is better than a perfect plan next week.”

At Jotform, we practice a hybrid launch strategy — we continuously improve our products while simultaneously planning big, public releases. For the latter, we strategize carefully — teams have their tasks mapped out before the big day to mitigate stress and unforeseen circumstances.

But even with careful planning, bugs happen. It’s just the reality of a product launch. And you know what? We deal with them. Our development team is notified daily about the open bugs, and we keep a scoreboard in which we handle the oldest tickets first. We even make it a little bit fun, with developers competing to see who can fix the most bugs each week.

No product is going to be perfect, but that doesn’t mean you stop moving forward. Of course, you want your product to be good, and you should do everything in your power to ensure that it is. But striving for an impossible ideal will only slow your momentum.

There are a lot of genius startup ideas that never get off the ground. That’s because the idea itself is only a fraction of what it takes to become successful. Resilience is key. Stay calm, analyze your data, be grateful and most importantly, keep going.