March 2023

How Many Mortgages Can You Have?

How Many Mortgages Can You Have?


Do you ever wonder how many mortgages you can have at once? In 2009, Fannie Mae updated its same borrower policy, amending the maximum number of conventional mortgages any one person can have from four to 10. However, qualifying and finding a lending institution that’ll give you more than four can be difficult. 

In this post, we’ll discuss what’s required to have multiple mortgages (including an example), the pros and cons of having multiple mortgages, and how to manage them.

Real Estate Investing With Multiple Mortgages

While you can take out up to ten mortgages, the qualifications become more strict after your fourth. Here’s a side-by-side comparison:

Mortgages 1 – 4 Mortgages 5 – 10 
Credit ScoreA minimum credit score of 670 (620+ for your first mortgage).A minimum credit score of 720+.
Loan-to-Value (LTV) Ratio80% or lower.Usually 80% or lower.
Down PaymentUsually 20%.25% for investment properties, 30% for multi-family homes.
Required Tax ReturnsW-2s or proof of tax returns showing all rental income from all properties for one year.Proof of tax returns showing all rental income from all properties for two years.
Late Payment RestrictionsLate mortgage payments are discouraged.No late mortgage payments are allowed on any property within the last year.
Additional Documents RequiredStatement of assets and liabilities and financial statements on any existing investment properties.Statement of assets and liabilities and financial statements on all existing investment properties.
Additional Financial RequirementsN/A.Proof of six months of cash reserves for principal, interest, taxes, and insurance (PITI) coverage for every property. 

When shopping around, ask mortgage lenders about their additional loan requirements, if any. 

Advantages of Having Multiple Mortgages

Having multiple mortgages comes with several benefits, including:

  • More Rental Income: The more properties you rent out, the higher your rental income will be. One triplex can bring you $3,000/mo, and five could get you $15,000/mo. 
  • Easier to Achieve FIRE: More properties and bigger returns also mean you can achieve financial independence and retire early (FIRE). 
  • Larger, More Diverse Portfolio: Owning multiple properties allows you to expand into different neighborhoods and markets. You may discover that some aspects of your portfolio yield better returns than others and look for comparable properties. 
  • More Tax Benefits: Real estate investors can enjoy additional tax incentives when owning rental properties, including depreciation and cost segregation. These can help reduce your tax burden. 
  • Possibility of Combining: If you have multiple mortgages through the same lender or insurance company, you can sometimes combine all of your payments into a single payment, making tracking easier. 

Complications of Having Multiple Mortgages

Managing multiple mortgages can have its downsides, too:

  • Greater Loss Potential: The more properties you own, the more expenses you have. You can profit with rental income, but only so long as you have tenants willing to pay your desired rent, and vacancies, upgrades, and remodels all eat away at your profits. 
  • Harder to Manage: Managing ten properties usually takes more time than two. You need to put the extra time in or hire a rental property manager to do it for you.
  • Requires Expertise: Renting a room or the bottom half of your duplex doesn’t require you to be an expert investor. The more properties you take on, the more you must know to ensure they’re all in good standing and well-maintained. 
  • Stricter Guidelines: Many lenders won’t offer you another conventional loan if you already have four, and those who do will have tougher requirements. 
  • More Paperwork: More mortgages usually means more of everything else—more bills, insurance requirements, liability, maintenance, legal documents to fill out, etc. 

How to Manage Multiple Properties

Have processes that work for you already in place before expanding your portfolio. At the very least, you need a rent ledger to keep track of your tenants’ charges, balances, and monthly rent payments. Your ledger should also include information like the principal balance of each of your properties, payoff timelines, mortgage payment due dates, and notes outlining potential maintenance upgrade requirements. 

It would help if you also created templates for anything you can think of to streamline your processes. The more you can automate, the more time you’ll spend on other tasks.

Also, don’t depend on your lenders to tell you when mortgage payments, insurance, and property taxes are due. It’s your responsibility to pay on time, not theirs. That said, keeping your payments from overlapping may be beneficial if you have multiple lenders for each of your properties. This will help you identify when and where your money is going.

Alternatives to Financial Multiple Mortgages

Affordability is often the most common barrier to having multiple mortgages. Qualifying for one loan is hard enough sometimes!

If you cannot secure a traditional loan for your next investment property, here are a few other options worth considering:

Hard money loans

Hard money loans are secured, short-term loans from private lenders or individuals. Instead of needing excellent credit and a low LTV ratio, hard money lenders accept tangible assets as collateral—often property. If you default on this loan, you risk losing that collateral. 

Repayment periods for hard money loans are typically three months to a year but are longer. You can also expect to pay a higher interest rate for them, usually 10-12%. 

Cash-out refinance

A cash-out refinance you to convert your home equity into cash, which you can use for your next investment. It’s a cornerstone of the BRRRR method and a great way to make extra cash without taking out a loan or paying interest. 

Here’s how it works:

Suppose you have a mortgage loan for a $500,000 property paid down to $200,000. This means you have $200,000 remaining on your loan and $300,000 in equity. If you want to convert some of that $300,000 into cash, you can take out a new mortgage—let’s say for $250,000. Your new mortgage is $250,000, while the other $250,000 is cash in your pocket. 

Portfolio loans

This loan is a type of mortgage a portfolio lender may offer. Rather than selling your investment portfolio to another company, your lender retains the portfolio loan in-house. This lets them establish more flexible mortgage terms, often to your benefit. 

However, portfolio lenders are also opening themselves up to risk. Portfolio loans don’t have to meet conventional requirements, but if they don’t, these lenders cannot sell them on the secondary mortgage. 

Blanket mortgages

Blanket mortgages let you finance multiple investment properties under the same mortgage agreement. These mortgages make the lives of real estate investors much easier because they have much less paperwork to keep track of. 

Also, suppose you decide to refinance or sell one of your properties within your blanket loan. In that case, a clause “releases” the property from your original mortgage without disrupting the other properties under the “blanket.” This means that you don’t have to repay the entire loan. 

Is Having Multiple Mortgages Right for You?

Owning more properties also means more work and increased expenses. If you lack that capacity, owning multiple properties may be more stressful than it’s worth if you lack that capacity. 

However, taking out multiple mortgages can result in substantially higher returns if you have investment experience and a sound business strategy. Are you ready to expand your real estate portfolio? Check out more of our expert tips and strategies regarding investing in real estate.

Find a Lender in Minutes

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Nine Ways These Entrepreneurs Work On Their Weaknesses (And How You Can Too)

Nine Ways These Entrepreneurs Work On Their Weaknesses (And How You Can Too)


Everyone has a blend of strengths and weaknesses; fortunately, with work, it’s possible to improve both the strong and the weak points. To be an entrepreneur and an effective leader, it’s important to recognize areas where you may need help or improvement and to actively work on those areas so that you—and your business—can continue to grow.

But determining how to improve oneself isn’t always easy, so to help, nine members of Young Entrepreneur Council discuss some of the ways in which they actively work on their weaknesses in order to grow as leaders and business owners.

1. By Seeking Out Opportunities To Practice

I struggled with public speaking and presenting in front of a large audience. I knew that if I wanted to grow as a leader I’d have to work on this weakness and improve my public speaking skills. To work on this, I sought feedback from my team and I worked with a coach. I made efforts to improve my public speaking skills by practicing daily in front of the mirror. I actively looked for opportunities to speak in front of a small crowd. This helped me get more comfortable with public speaking. A good leader should always demonstrate self-awareness and a growth mindset. Just by acknowledging your weakness you can become a better leader for your business. – Benjamin Rojas, All in One SEO

2. By Embracing New Experiences

Stepping outside our comfort zones is essential for growth and development, not just as leaders but as individuals. I believe that embracing new experiences and continuously pushing ourselves to try new things can help us build on our strengths while improving our weaknesses. One practical example of this in my life is my recent decision to incorporate exercise into my daily routine, despite my initial hesitation and lack of prior experience in sports. I recognize the vital role physical activity plays in maintaining both physical and mental well-being, and I am eager to see how this small step toward embracing new challenges can positively impact my overall growth and leadership abilities. – Miles Jennings, Recruiter.com

3. By Recognizing My Limitations

My biggest weakness is that I overextend myself and rarely say “no” when someone asks me to do something. To combat this, I’ve been working on ways to get better at delegating my tasks and day-to-day responsibilities. Because I’m a leader, it’s important to recognize my limitations and trust others to help carry some of the workload. By delegating tasks, I can free up time and energy to focus on what’s truly important and lead my team effectively. Not everything that I do needs my immediate attention, and I have to trust that other people can help me. I constantly remind myself to be patient and to celebrate my progress along the way. – Andrew Saladino, Kitchen Cabinet Kings

4. By Surrounding Myself With Those I Admire

I surround myself with peers whom I admire. No matter what field you’re in, it can be so easy to get jealous of your peers’ accomplishments. “They got a promotion after being at a job for less time than me? Where’s my promotion?” or “They have a new office? Should I get a new office?” There comes a point where you have to say goodbye to the id and recognize that your peers have a lot to teach you. If they’re killing the game, learn from it. One of my favorite ways I’ve incorporated this into my life has been by starting a content creation channel with my sister. I trust her completely to tell me when my content isn’t hitting its mark or when something needs improvement. Having that honest feedback from someone I admire has been a huge factor in my growth. – Isabelle Shee, GROW

5. By Taking My Education Into My Own Hands

I started exploring search engine optimization in 2013 as part of growing our business. At the time, I had no idea how SEO worked, despite having some knowledge about search algorithms as a software engineer. However, I was determined to learn and improve in this area. I started by reading books, watching numerous Google office-hours videos and experimenting with different methods. Through a continuous learning process, my team and I mastered SEO, and we continue to engage in continuous learning today to stay up to date with the constant changes of search engines. This experience highlights the importance of continuous learning in addressing weaknesses and growing as a leader, especially in areas where formal education may not be readily available. – Kazi Mamun, CANSOFT

6. By Leveraging Self-Accountability Check-Ins

I use self-accountability check-ins to actively work on myself. I ask myself—and my team—the following questions: “What am I tolerating?” As in, what am I tolerating from myself, my clients, my team, my career? The next question is “What am I avoiding?” Is there anything I’m scared of, or that keeps me up at night or that I’m dreading? I find that when you tolerate things, it breeds resentment and poor boundaries. When you avoid something, it typically means you need additional support in that area. These self-accountability check-ins are massively valuable. – Rachel Beider, PRESS Modern Massage

7. By Asking For Feedback

We all have a blend of strengths and weaknesses; what matters is our pursuit of continued growth. One way I actively work on my weaknesses is by asking people close to me what leadership elements I could improve on. As humans, we rarely accurately assess our strengths and weaknesses, and I’ve found it incredibly useful and humbling to hear what I could do better from the people I trust. Of course, the most important thing is to implement what you have learned in a meaningful way. It’s one thing to know what to improve, and it’s another to put it into actionable steps. For example, if you struggle with delegating responsibility, you may find it helpful to use the Delegate and Elevate tool by EOS Worldwide. I am constantly reading books and using resources like this to grow as a leader. – Ryan Meghdies, Tastic Marketing Inc.

8. By Learning From Others

One effective way I work on my weaknesses is by learning from others who have achieved success in leadership and trying to incorporate a similar approach. This never-ending process brings forth my weaknesses and provides me with a guide on how to overcome them. I found that the key to improvement is to keep building a better version of yourself by learning from successful people without complacence. You cannot be perfect, but you can always improve and achieve better results in life. – Kelly Richardson, Infobrandz

9. By Having Advisors To Lean On

As a leader, it’s so important to have advisors and mentors to lean on. I’ve found that this is the only way to continually get feedback on your strengths and weaknesses on a regular basis. Beyond building your advisory board, it’s important to schedule regular check-ins so that both your advisors and you can develop a cadence of accountability. Without experienced people in your corner constantly giving you feedback, there’s no way to learn and grow as a leader. – Arian Radmand, IgnitePost



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Better Than BRRRR!? How to Make 0K+ on ONE Deal

Better Than BRRRR!? How to Make $200K+ on ONE Deal


The BRRRR method is one of the most celebrated, highly-effective real estate investing strategies the world has ever known. Never heard of it? BRRRR stands for “Buy, Rehab, Rent, Refinance, Repeat” and is a simple framework to allow any real estate investor, no matter their skill level, to get into real estate investing for no money at the end of the deal. This down payment recycling system allows you to use the same amount of cash to build a real estate portfolio that’ll expand to infinity. And for a while, the BRRRR method was yet to be bested—until now.

Janice Stitzer may have cracked the code. As a house-hacking California native, Janice was pushed out of the golden state right before the last crash when housing prices were high, cash flow was low, and traffic was at a standstill. She and her husband decided to boost their quality of life by relocating to Colorado, where they started a construction company and a BRRRR-ing empire. Then in 2008, when lending screeched to a halt, her BRRRRs died down. But some years later, a new idea hatched—the BRRRR 2.0.

Using this simple strategy, Janice got a brand new short-term rental that cash flows like crazy, all while gaining $200K in equity before her first guest checked in. This repeatable system can be used by almost anyone and doesn’t require much experience. With just five properties, this “BRRRR 2.0” investing style could make you a millionaire. But you won’t know how it works if you don’t tune in! So, stick around!

David:
This is the BiggerPockets Podcast Show, 743.

Janice:
I bought the land right. So the land was actually two parcels. It’s being sold together, but no one figured that out, for some weird reason. I ended up selling half of the parcel or half of one of the two parcels. And so all in, I was at 381 and the appraisal came in at 565,000.
That’s very cool because a lot of people… The journey to build this house, very hard, but once you do it one time, it’s like, it’s actually not that hard to build a house, again and again and again, and you built $200,000 of equity or something like that, just doing that.

David:
What’s going on everyone? This is David Greene, host of the BiggerPockets Real Estate Podcast, here with my partner in crime, Rob Abasolo, and our guest, Janice Stitzer, with a fantastic episode that we recorded together in Denver, Colorado. In today’s episode, we get into all kinds of cool stuff, including leaving one market and getting into another market, moving your money from a market that might be crashing, into one that you think will have a run. And a trending topic, new build construction, the new BURRR, B-U-R-R-R build.

Rob:
Nuber, N-U-B-E-R. I just coined it.

David:
Thank you for that.

Rob:
You’re welcome. That’s what I’m here for.

David:
Before we get into today’s fantastic episode, I want to tell you one, listen all the way to the end, if you’ve ever wondered about the origins of the word podcast. We solve that riddle for you today. And two, our quick tip of the day is going to be, newer folks, listen to how we talk in the beginning about how real estate felt way too expensive and we didn’t want to get into buying it, and we had all kinds of fears and we tried to save money on contractors and all these other ways that end up just costing more money. And experience, people. There’s a ton to learn here for somebody who’s wanting to know about permitting, zoning, new home construction, what goes into construction, easy ways you can get ripped off by contractors or rip yourself off by doing things in the foolish way, buttering bread and training dogs, all of that and more in today’s show.
Today’s guest is Janice Stitzer. This LA native started off in the finance world. Janice didn’t find the magic in working at Disney and Fox. It was just a corporate job, and she was built for more than that. Searching for alignment to her interest while house hacking in ADU and LA, Janice landed a job at a discount brokerage in 2005, 2006, where high volume and saving deals became the norm, but she saw the writing on the wall about how the housing market was shaping up. She and her entrepreneurial-focused husband sold the house and moved to Denver in 2006, where they knew no one, for a better cost of living and a chance to start a family. It sounds like the BURRR-fect way to get started. Janice, welcome.

Janice:
Clever. Thank you.

Rob:
Welcome to the show.

Janice:
Thank you.

Rob:
BURRR-fect. That’s good.

David:
Thank you. Thank you. I read it right off of the notes here.

Rob:
I was going to say, did you just come up with that?

David:
All right, so take us back in time, when you first sold that house in LA with the ADU. What did that afford you? What doors did that open?

Janice:
That was our seed money. It was difficult to get into that. It was when we purchased that house, we set out, the ADU was the target. We knew that that was going to be our ticket to affording the house, much like you.

David:
Just living at all.

Janice:
Living at all in the Los Angeles market. And so we found it, it was a stretch, and that was when the mortgage market was giving out money. I mean down payments with a credit card.

David:
Whoa.

Janice:
And yes.

Rob:
Is this our first success story of the 2005 to 2006-

Janice:
Is it?

David:
You didn’t lose everything, right?

Janice:
No.

David:
You actually got out, timed it. Well put the money into better market, right?

Janice:
Yeah. So we bought that house with a credit card down payment because we did not have any money. My husband just started a gym business and I had just recently graduated from college, new into the corporate world, trying to figure that out. And so we did ask around for for family money, but they said no. They were like, “You know what? You guys are adults and we’re not going to do this.” But that was what was going on at that time, was free money.

Rob:
This is relatively significant because I feel like back in this was 2005?

Janice:
That was 2003, 4, when we bought the property.

Rob:
So back then ADUs weren’t really nearly as popular as they are now.

Janice:
No, no. This was a main house, a garage, and then the granny unit on top of that. So it was a needle in a haystack, so to speak.

Rob:
And it was already built?

Janice:
It was already built. It was turnkey. We really didn’t have to do anything. Not that we could have afford to do anything, but we had a network of people, and one of my husband’s clients was like, “This is a good one. If you don’t buy it, I will.” And so that was our sign. We have to do it. We have to jump into this, however we can afford it, we’re going to find a way.

David:
And this was pure necessity. You weren’t intending to be a real estate investor. You didn’t have a great plan. You just knew, I want to live in LA. It’s really expensive. The only way we can make this work is if we buy a house with several units and rent out some of them and live in the other one.

Janice:
Right. There was intent behind it for sure, but even back then, 350, 000 was a significant amount of money.

Rob:
That’s what it cost back then?

Janice:
Yeah.

Rob:
Oh my goodness. That’s crazy.

David:
This is why I’m always saying that housing always feels expensive. When you buy, it doesn’t matter. It always feels like you paid too much. And when you look back 20 years, 30 years, you’re like, can you believe that we were only paying a million dollars for a house because houses are going to be $4 million?

Rob:
It’s true. I was scared when I bought my house in LA. I was scared to talk about it with people. I was scared to talk about it with my family. I didn’t want them to know. I was terrified to tell them how much it costs. And back then it seemed expensive, and now it would be really, really cheap to buy what we paid for it. So you got in “early”?

Janice:
Early and then fast-forward two years, we’re like, “Okay.” My career changed, not that it even had any footing. I was, like I said, you guys know, Fox and Disney, tried the corporate thing out, for my parents, checked that box off. And I was like, “I do not like this. It’s not for me commuting an hour and a half, two hours one way.”

David:
And that’s about a two mile drive in Los Angeles.

Rob:
Exactly, yes.

Janice:
I mean, if you guys are in, know California, Encino to either Burbank or over at Fox Studios across a hill 405, that was a nightmare. That I think, that was really the straw that broke the camel’s back. I’m like, this is-

David:
So, the quality of life sucked?

Janice:
It sucked. It sucked.

David:
You didn’t want to raise a kid in that area. You were retired of the commute. You were doing well financially, but you weren’t happy, right?

Janice:
No. No.

David:
So you decided to move. Tell us how you made the decision of where you were going to go?

Janice:
We were thinking of moving within the Los Angeles area. Everything that we looked at was a lateral move for double the price. So I said, “You know what? Why wait?” At this point, I still tried to make it work. We put in a couple offers, and at that point, I was working for two real estate agents and things were nutty, completely nutty.

David:
And this was ’05?

Janice:
’05, ’06.

David:
Yeah. This was the peak of the hottest market.

Janice:
Peak, peak.

David:
Even people think the markets we’ve had have been hot. They weren’t as hot as it was in ’05, ’06.

Rob:
Really?

David:
Yeah.

Janice:
I mean, we were juggling 20 transactions at the same time. So I was already thinking, we need to start, we need to sell. Just take some money off the table. If we were going to start somewhere else, we’re going to do it now.

David:
Were you reading any of the writing on the wall? Were you seeing the teachers buying million dollar homes?

Janice:
Yes.

David:
And the no income loans. And at that time, they were just building developments everywhere. I mean, everywhere you look, they were just putting up new homes. Could you just see this is going to end badly?

Janice:
It was just so easy to sell anything. And the brokerage I worked for, they’re no longer around, but they were trying to basically have the commission be a total of 3%. So other brokers, agents didn’t want to play that game. It’s one thing if an agent decides to take a little bit of a discount, but to suggest that the other buying or listing agent or the buyer’s agent take-

David:
So what you’re saying saying is typically real estate transactions or real estate commissions, I should say, the agents are going to split whatever it is. So if it’s 6%, one agent gets three, the other agent gets three. Your brokerage was trying to do 3% total, which meant that the buyer’s side was going to be getting a significantly lower portion, 1, 1.5%. And it’s hard to get a buyer’s agent to show your homes if they’re getting half the commission that they could get on a different house.

Janice:
Right. But at that market, and we were already, the internet was already established. People were starting to get on Zillow and Redfin I think, was starting to be established maybe, back then. So people had access to that stuff.

David:
That was a big change because it used to be, if you tried to give only a percent and a half to the buyer’s side, none of the agents would show your house, so you would lose money. But when Zillow came along, the buyers see the house on Zillow. They tell the agent, “Go show me that house.” And the agent’s like, “What am I going to say? No?”

Rob:
They’ve also leverage in that-

David:
That’s exactly what happens. So that opened the door.

Janice:
It’s not ethical, but of course, they want to earn their standard or suggested standard commission. But things were just selling. I mean, multiple offer situations, much like what we experienced in the past two years. So there’s a lot of mirroring between now and ’08, I feel like.

David:
So knew was time to get out of Dodge. How’d you decide that Denver was the new place you were going to go?

Janice:
My husband. I would’ve never imagined leaving LA because I was born and raised there. I knew nothing else. And he’s from the East Coast, moved to LA for a little while, that’s where we met. But he’s been to Colorado numerous times and basically said, “Let’s move. And the winters aren’t that bad.”

Rob:
Cut to 2023, and it’s five degrees outside.

David:
I just went for a short walk outside and there’s snow everywhere, and my shoes were soaked, and now my socks and my feet are freezing, is recording.

Rob:
I’ll let you borrow some socks.

David:
I appreciate that, man. I would’ve thought the Rocky Mountains were rockier than this.

Rob:
I’ll give you the socks I’m wearing off my feet.

David:
Thanks, man.

Rob:
Some people give you the shirt off their back. I’ll give you the socks off my feet.

David:
The socks off your feet. Did you wear two pairs of socks?

Rob:
Yeah, my feet are getting sweaty. Wait, the first pair, those are the sweaty ones. I’ll give you the dry ones.

David:
Right on. So what’s funny is that you got out of a hot market in Southern California before it crashed, and then you got into the Denver market, which then became one of the hottest markets in the country a couple of years later.

Janice:
That’s because all the Californians are moving here.

David:
That’s a great strategy. See where Californians are going, just get there first. I’ve been saying that for a long time. So when you got here, what did you guys do to start over? You’re no longer working for Disney and Fox. Your corporate career has switched. How did you guys decide to make a living?

Janice:
Well, my husband’s a third generation contractor, so we’ve figured, okay, if anything, that will be our fallback. But we came to Denver with the plan of buying, refinancing, renting and repeating. And at that point, Denver was already seeing REOs on the MLS.

Rob:
But what’s an REO? Just for everybody.

Janice:
Real estate owned. The bank already took it back and put it back on the market, on listing. So that process takes quite a while. And for that to, I mean the MLS was full of REOs, so we were picking up properties, Denver bungalows for 75 to a 100 000. This was at the height of the foreclosure, which is crazy, right? Crazy.

David:
Did your husband think that you were paying too much?

Janice:
No. I mean-

David:
Because you were coming from-

Janice:
We were coming from California.

David:
350, $400,000 houses, right?

Janice:
Yes. Yes.

David:
So these seemed like they were free.

Janice:
Exactly. Because coming from LA, the main house we lived in was a 1000 square feet. And these bungalows were about that.

David:
For a quarter of the price.

Janice:
For a quarter of the price.

David:
And this is where all the people who already live in Denver are like, “Yeah, you Californians keep coming here. Those houses would still be 75 grand if you guys didn’t come here and drive up all the prices.” So there’s a downside to it as well.

Rob:
Yeah, I think people in Denver are like that. Everyone in Texas is like that. Everyone in Tennessee is-

Janice:
Anywhere you go.

Rob:
Anywhere in [inaudible 00:13:12], Florida too. Yes, exactly.

David:
All the places where people make the most money in real estate. We Californians make it unaffordable.

Janice:
But it’s not like California trended down either.

David:
No, that’s true. Inflation, man, everything goes up. So you come here, how many of these houses were you buying? Were you just buying a couple of them or did you go all in?

Janice:
We were buying a couple. So we were doing all of the rehabs ourself.

David:
Okay, so you can only go so fast.

Janice:
We can only go so fast. And for the most part, they were cosmetic. So not even replacing cabinetry, paint, maybe new countertops, new appliances. We throw 15, 20 grand into it. And even at that time, we were able, so we paid cash, we funded the renovations with cash, went back to the bank and refinanced it.

David:
You were doing BURRR before we called it BURRR.

Janice:
Yeah.

David:
Did you guys have a name for it back then?

Janice:
I don’t know. Fix it.

Rob:
Flipping a house?

Janice:
Fix and flip and rit. We weren’t that clever to coin the term BURRR, or else.

Rob:
Or else you would’ve.

Janice:
I’d be in your seat.

Rob:
That’s right. It was all the coining of the term. So I want to know, because you said that this was… All the foreclosures were already starting to pop up and everything like that. Was it really hard to BURRR because were ARVs being affected by this? Because I know a lot of people right now, that are flipping and they’re basing all of their values based off of values from a year ago. And so there’s a little bit of discrepancy there, right now for a lot of flippers. Was that the case back then too?

Janice:
The price discrepancy wasn’t that great because we were able to pull all of our cash out. So for one reason or another, there wasn’t this huge discrepancy where the delta between ARV and renovating was… I just think that there were too many people who were afraid to come back in.

David:
Oh yeah, absolutely. There was some shell shocks, some PTSD, from you’d expose the real estate. You see the value shoot up, everybody runs in there. It’s like a gold rush and then the bottom drops out. So many people were not wanting to buy. That’s actually when I got into the market, I didn’t know any… I mean, I should say I didn’t know any better. I didn’t buy when prices were going up, but I didn’t have that same emotional fear of the bottom dropping out and I stepped in, into the bottom. So what you were doing is you’re buying these properties at 75 to a 100 grand, putting 15 to 20 grand into them. They’re appraising at what? 130, 140 Or so?

Janice:
150. Yeah, was our sweet spot.

David:
And then you’re doing cash out rebuy.

Janice:
Right.

David:
Yep. So you’re getting a 100% of your capital out. You go buy the next one, which is a great efficient method, but it can only scale so fast because you have to do the rehab yourself. You have to wait to get your money out before you go buy the next house.

Rob:
You’re using your own capital to do the stuff.

Janice:
Exactly. At this point, we didn’t know what we know today with all the information that’s out there. Anything that we know we read in books or maybe heard word of mouth.

David:
Word of mouth.

Janice:
Yep. Yep.

David:
Isn’t this crazy? There’s so much information out there. This stuff gets around so quick.

Janice:
It’s different today, it’s way different. And I don’t know if, maybe we were either too dumb to know. We were just like, okay, we’re jumping in, we’re doing this.

David:
Well, who wouldn’t do that? You’re getting a 100% of your money out. You’re getting a rehab house that’s going to cash-

Janice:
You would think. But yeah, there was a lot of hesitancy in this market, in the Denver market that-

Rob:
And what year was this for reference, roughly?

Janice:
2006, 7.

Rob:
Oh, okay. So it was as soon as everything started kind of caving-

Janice:
Yeah, we left a market that was still hot, came to Denver, and it had already happened. And I think the other thing about the Denver market, which was unlike the LA market, was that the valuations weren’t as high. People weren’t able to use their homes like credit cards. And that’s the downfall of what was happening in the ’08 crisis.

David:
All the HELOCs that people were taking out there, buying boats and cars and RVs and vacations and renovations and adding pools.

Janice:
Right. So that was the bigger, that was also the other thing driving California in that market, which wasn’t as apparent here.

David:
So you had something that was working. What made you switch that up and get into something bigger?

Janice:
Well, the mortgage crisis. We did that numerous times and then hit a roadblock. One of our last transactions was, oh yeah, we came to the signing table. They changed our LTV, our loan to value, so we had to leave money in the deal, and that was, the lending just stopped at that point.

David:
So you weren’t able to refinance and get your money out of these deals?

Janice:
We got the final one, which scared us, was the one that they changed the rules of the game.

David:
So you realized you could no longer continue as you had?

Janice:
Yes. Yes.

Rob:
But you didn’t lose money, you just left money in the house.

Janice:
Yep. Yep. That’s right.

Rob:
You’ve done this a few times where you leave… You may not be able to get the full ARV up, or the full LTV.

David:
Yeah, but see, the difference is I knew if that happened, it was like I made a mistake. The ARV wasn’t as high as I thought, the rehab was too big. I think what you’re describing is that the lending pipeline shut off, to where you weren’t going to be able to do cash out refis at 75% loan-

Janice:
Right. Because the LA market came crashing down and the lenders and the whole was that big…

David:
Too big to fail.

Janice:
Too big to fail thing too.

David:
The Big Short, is that what you’re talking about, the movie?

Janice:
Exactly. That whole debacle, just everything came to a halt.

David:
So what happened is everybody started going into default. The banks ran out of money to keep lending, then they got scared that that was going to keep happening. So they were like, nope, don’t lend at all. So even if you do the perfect BURRR, you’re not able to even get the money out of the deal. They’re just not doing home loans anymore, for investment property, at least. They probably still had some primary residence type of thing. So what did you move into?

Janice:
So we moved full on into construction.

David:
Like a business?

Janice:
Yes, establishing a business and going into that as our main, basically our W-2.

Rob:
Were you building for other people specifically?

Janice:
We were not building for other people. We went into roofing specifically.

Rob:
Oh, okay.

Janice:
And because yeah, at that point, builders weren’t building, they weren’t building new inventory. So the captive audience were people who were able to stay in their homes.

Rob:
Yeah, that’s what I was going to say. People always need a roof, right? I mean, maybe there’s flippers that aren’t doing as much renovations.

David:
Do a bathroom remodel maybe.

Rob:
But you still need a roof, just like you always need to get taxes done. There are certain kind of industries that I feel like regardless of what’s going on.

David:
There’s a lot of snow out here too.

Rob:
There’s a lot of snow out here.

David:
Roofs take a beating. It’s not like we’re working in California. You could have a literal hole in your roof in California. It’s only going to matter-

Janice:
For years.

David:
Four times a year.

Janice:
I go back to California and I go, what? People have roofs that look like they’re 50 years old?

Rob:
I’m trying to get you to patch that hole in your ceiling for two years now, man.

David:
You just get a bucket, it so much cheaper.

Rob:
It’s like a 1000 bucks, dude, just spend a $1000 and get some socks.

David:
So you start this construction business and you’re moving out of the investing world into more of a business world. So what role were you playing in the company at that time?

Janice:
At that time, I was the back end. Back office doing what I do, what I know, the financial piece of it, and managing everything else on the back end.

David:
So your husband’s getting leads, giving bids, securing jobs, managing the workforce. They’re going in there swinging the hammers. You’re collecting payments, managing accounts receivable, logistics, organizing.

Janice:
A full fledged construction business.

Rob:
How quickly did it take? Did it take off or how quickly did it take to build that?

Janice:
It took off because here’s why. In Colorado we have hailstorms, and so it’s almost a yearly event. We can’t predict it. But when insurance covers your roof and all you pay is your deductible.

David:
It’s a great point.

Rob:
It’s easy to get people to spend money when it’s insurance money.

Janice:
And you’re improving your house. So-

Rob:
That’s brilliant.

Janice:
We did that for a while until I said, we probably should pivot. We can’t rely on something that’s so niche that is weather dependent, because-

David:
It’s probably exhausting also, right?

Janice:
Oh yeah.

David:
You never get out of that. And you’re always-

Rob:
It’s somewhat seasonal too.

Janice:
It’s very seasonal. It’s very seasonal.

David:
Okay. So you realize, you made some money, I’m assuming, doing this, right?

Janice:
Yes.

David:
So you’ve got some more capital set aside. You’ve got your rental properties that are doing well. How did you decide your next investing venture?

Janice:
Well, along the way, we did have a couple of other investors that we said, “Hey, we’re in the Denver market. There’s still a little bit of room. We can partner up or we can do some of the renovations.” And we learned pretty quickly that if we didn’t have an equity position, we’re just earning a paycheck. So we did a few of those in between. And the other BURRRs that we kept, those were just passive. And that was just running in the background, basically. And going back again to the information, I think that my zest for knowledge was, it just kind of whittled and I just went passive.
And I had this belief that I needed to pay off the loan. And so I started getting aggressive with that. And for a while, that was really the goal until, I think podcasting became a thing, starting to get new information. I’m like, ‘Oh my God, why am I paying off this loan? Why am I doing that?”

Rob:
And that was, you were paying off the loans on all your BURRRs?

Janice:
Yeah. Which-

David:
That makes total sense. So you sort of felt like you’d hit the end of the road. You’re like, “Well, we’ve done everything there is to do. What’s left? Might as well just pay off the loans.” And then you start listening to podcast and all these ideas are coming out and strategies other people are using and opportunities in your mind just starts firing with possibility. And you shake your head, “What am I doing? There’s more to be done.” So what was the next step?

Janice:
So the next step after I snapped out of it, was I need to strip these properties, strip the equity out of these properties so that I could get the velocity of money going and acquire more. So that was my next step, is we’re going to do BURRR version 2.0 out of all of these properties, strip the equity and just grab whatever I can. And once COVID hit, I was like, we need to really change things up. I want to go into development.

Rob:
So this is kind of the concept of return on equity, where you’re starting to realize, I’ve got all this money sitting in my BURRR in all my different properties. It’s not making me any money, but it’s there.

Janice:
Exactly.

Rob:
Adding to your wealth, but you want to actually take the money out of that so that you can reinvest into other things. That’s sort of like one of your big revelations at this time?

Janice:
Yes, exactly. And just understanding the fact that if I strip the equity, grab that equity, and even if I have to leverage, if I get covered debt, that’s really all that matters. Cash flow on top of the covered debt. So because, during COVID, I think we all kind of went through a personal… I don’t know.

Rob:
Revolution.

Janice:
Revolution of whatever that might be. We all wanted to be closer to nature.

Rob:
Oh yeah, for sure.

Janice:
I just went and bought 12 acres of land and I said, “I’m going to build an A-frame.”

Rob:
Just randomly. You were just like, “I’m going to-

Janice:
Well, you know what it was? I was looking through a Dwell magazine, and I don’t know if you guys have heard of Den Outdoors?

Rob:
Of course. Yeah.

Janice:
I think they launched during COVID.

Rob:
Yeah, they’re great. They did. Yeah. So Mike is the founder and he was very fast about it. His designs are really, really, really, really good.

Janice:
They’re awesome. I mean, to the point where that, however, his marketing team is, or whoever does his renderings.

Rob:
Yeah, it’s all in house. Yeah, I’m building a den right now.

Janice:
Really?

Rob:
Or we’re getting it quoted right now, but we want to build it.

Janice:
That’s exciting. Yeah, I saw that article in Den. I’m like, I have to have that. And so that’s basically, one of those things where it was so quick, you hear people say that, right? It’s this gut reaction where it’s like, “I have to do that.” So went in, I had stripped all the equity out, sitting on some cash on the sidelines going, “Okay, well let’s do this.”

Rob:
Was it a problem pulling from your cash flow? Because I’m very much a big fan of the return on equity aspect, but since you’re doing this full-time, you’re a full-time real estate construction investor, and so you’re living off of the cash flow off of a lot of your BURRRs, I imagine. But when you-

Janice:
We weren’t.

Rob:
Oh, you weren’t? Okay.

Janice:
We weren’t. We were, it went to go pay-

Rob:
Okay, you were just [inaudible 00:27:02] straight-

Janice:
Yeah, back into the loan. So yeah, for a while we were just not thinking, really.

Rob:
And I’m curious because starting at 2005 and 2006, what was that interest rate journey? Was it high back then because I know 2020 was really, really low. We’re in the threes. We’re in the fours, obviously not as high in the six and sevens.

Janice:
Well, yeah, on a couple of them I had a refinance 3.0. So that’s what happens when you buy into a market that’s at the very lowest point. Not that I knew, but that’s the opportunity that you have and the advantage. So because the second time the rates were just so low that how can you not?

Rob:
Can’t afford not to.

David:
Were you doing cash-out refis or were they rate and term to get lower payments?

Janice:
The second one was rate and term. The third one was a cash-out refinance.

David:
Okay, so you bought 12 acres, you built an A-frame on it. How did that property end up doing?

Janice:
It’s the same magic. We built it for, 350 was the build cost. That’s like the top number one questions that I get on my DMs. Like, “How much did this cost?” I bought the land right. So the land was actually two parcels. It’s being sold together, but no one figured that out, for some weird reason. I ended up selling half of the parcel or half of one of the two parcels. And so all in, I was at 381 and the appraisal came in at 565,000. So it’s the BURRR…

David:
Build.

Janice:
The build, refinance, rent, or in my case, STR,

Rob:
The Burster. I love it.

David:
So this was a short term rental that you built this A-frame?

Janice:
Yes. I mean there were some personal preferences of like, yeah, I get to enjoy this too.

David:
Oh yeah. But I mean, it was used as a short term rental when you weren’t using it, right?

Janice:
Oh, yes. For sure.

Rob:
And that was the plan when you built it, or were you?

Janice:
That was the plan because again, I’m all about covered debt and if someone else is paying for my mortgage, then I’m all over it.

David:
This was the original idea of the VRBO is you take a-

Janice:
Exactly-

David:
Rental you want to use, and when you’re not using it, you let someone else do it.

Rob:
And yet, back then breaking even was like, you get this house. You break even. You’re like, woo-

David:
Someone else is house pay… I have a free house. It’s crazy that not only do we get a free house, we get cash flow on the free house with $200,000 of equity and then we’re still picky, like, “Well, it used to be better. It used to be easier to do than it’s doing right now.” So were you nervous to get into the hospitality industry when before?

Janice:
Oh yeah.

David:
Yeah. So tell me what that was like?

Janice:
That’s part of the… I mean, that’s actually the main reason why I joined Rob’s host camp because I had no clue. I went for something that was so passive that I I forgot about it, literally. To something that I knew that was going to be so active and I just wasn’t set up for understanding what needed to be done from just operational wise. I didn’t know the ins and outs of what was out there. The different hosting or even Airbnb, was somewhat of a learning curve.

Rob:
I mean, you did just fine though. I know about this property. It seems like it’s doing okay, right?

Janice:
Oh yeah. I mean, we actually only launched it this fall. So it did, this whole thing was built during COVID, and that was the other tricky part about this, is that we basically overpaid for materials. We overpaid for-

Rob:
For lumber.

Janice:
For lumber, for logistics, transportation, everything. And it still worked out.

Rob:
That’s very cool because a lot of people… The journey to build this house, very hard, but once you do it one time, it’s like it’s actually not that hard to build a house again and again and again. And you built $200,000 of equity or something like that, just doing that. And I think the math on this is really crazy, that if you just did that five times, you become a millionaire in real estate.

Janice:
Well, at the same time we were building this, we also were doing another BURRRster, but not build, a buy, renovate the traditional sense, but we intended to short term rental that as well. And that didn’t do as well. I mean, not everything can be a home run, but that one was a nail biter because it’s just not the same valuation when an appraiser looks at a property that’s built in the 1960s, that’s when it was built. Versus something that’s brand new construction, they just view it differently.

David:
You say it didn’t do as well, you’re not talking about cash flow, you’re talking about-

Janice:
Not cash flow.

David:
The value of it was worth when you-

Janice:
The ARV-

David:
The renovation.

Janice:
The ARV.

Rob:
Oh, okay.

Janice:
The ARV.

David:
That is a good point. I think appraisers don’t like seeing that you bought a property for 200,000 and the comp show 550, they just don’t giving you that value.

Rob:
I mean, I don’t like paying for it either. When I’m looking at Zillow, I’m like, they just bought that for $500,000 less two months ago. And I’m always like, “No, Rob, if it pencils out, it pencils out.”

David:
That’s true.

Rob:
It’s really hard-

David:
And don’t know how much money they put into it or how much time they put into it, but when you are building something, I do think that appraisers are more likely to, there’s nothing making it hard for them to give the… They’re probably going to give it more than the value of something that already exists because it’s a new construction. So one of the things that I would think, you guys seem like you’re pretty locked in with being able to tell what it’s going to be worth when it’s done. But what about the cash flow? Did you have hesitation about knowing what kind of revenue that property was going to bring in?

Janice:
Again, I’m going to defer back to Rob because he built his tiny house in Joshua Tree and there’s really not… It’s like a Blue Ocean Strategy, if you guys have ever read that book. There’s not really a tangible, there’s no comps out there, you’re making your own comps.

Rob:
If you’re the first one in a market like that, especially for a unique build, it’s really hard, right? There’s a little bit of, it goes back to the art and the science. Right now at this moment, there’s this church that I’m looking at that’s been completely renovated. It’s a six bedroom church. It’s like 7,000 square feet and I want to turn it into an Airbnb, but there is not a single comp that corroborates the success of what this church could be. But I know that if you build it, they will come, for the most part. And so I’m very close to pulling the trigger on that, but I’m just like, it’s hard being the pioneer sometimes, but you just got to lean on your past experiences sometimes to sort of guide your decisions, I think.

Janice:
Yeah, there really isn’t any guide. I will still refer to market comps and use that as my guideline, as well if I have to leave money in the table or equity in the deal, then I’m okay with that. That’s how I went into the A-frame, with that point of view.

David:
Somebody does have to be first. I’ve often thought about this with oysters. Who cracked open a sea rock and looked at that seed booger and was like, “That might be food.”

Rob:
“That’s probably going to taste good. Joe, you eat that first.”

David:
Once you see everyone else eat oysters, you’re like, “Okay, I’ll eat an oyster.” But somebody had do it first.

Janice:
I see people eating oysters and I still don’t eat a oyster.

David:
They’re disgusting. I don’t like them either.

Rob:
Oh, come on. I love a Blue Point.

David:
Some people love oysters.

Rob:
I love oysters.

David:
So be the oyster. But one of the blind spots, I feel like when you’re getting into the short term rental industry is literally, I don’t know what it’s going to rent for. And that is scary. We see this a lot with the medium term rentals that are going out. I get this question all the time, “How do you know what it’s going to go for?” But you don’t. You don’t get that same security that you get with traditional rental properties because you’re getting an upside, because there’s no ceiling. It could go great for you, you don’t ever get to have both.
Building new construction properties is a similar pattern. When you’re buying something that’s already there, there’s only so many things that could go wrong. And most of it can be found on an inspection report. The roof, the plumbing, leaks, electrical. And if you know what you’re doing when you’re looking at a house, these surprises don’t happen. If you have a person look at a foundation, it’s not very often the oops, turns out the foundation’s crumbling and we just didn’t see it.

Rob:
There is no foundation. Oh my gosh, we messed up.

David:
Yeah, exactly right.

Rob:
How did we not notice this? There’s no slab.

David:
Most mistakes that come from rehabs of existing properties were sloppy due diligence. And that’s not to criticize anyone, that’s just what happens. And you learn your lesson, it doesn’t happen. New construction’s different. You have much less control over how things are going to go because there’s so many more moving pieces. So what are some of the other blind spots that people need to look out for if they’re thinking, “You know what? This market’s too expensive. I’m just going to build my own house.”

Janice:
I would say, even given that the fact that we are in construction, we hired a general contractor for the area. There’s a market up there and I mean, this is located in a mountain town, small town, and those people, those contractors, those subs do not market. I mean even in Denver, you have good subs. They do not market on Google. They’re all word of mouth.

David:
Oh, if they were on Google marketing, they wouldn’t be available as a good sub anymore. It’s so hard to find.

Rob:
No one answers the phone in this industry.

Janice:
And we’re two hours away, two and a half hours away. And for us to manage it, it’s not smart, number one. And even though we were probably, we were hands on, we were again, in the middle of COVID, scrambling for materials. We were running some materials up there, but just the fact that he has his own avenger team, right? I mean, Rob talks about that all the time, that they will only work directly with that general contractor. They do not want to work with…

Rob:
They won’t be subbed out with other people.

Janice:
No. They need people to speak their language. They need them to tell them when to show up, when things are actually ready. Not when, “Oh, can you come by and give me a quote?” And you’re still in… You’ve torn everything apart.

David:
People waste contractors’ times all the time without realizing that they’re doing it. It’s just-

Janice:
Exactly.

David:
Out of ignorance, people will do that, “Oh, can you come give me a quote?” And that contractor’s got to take time off a job drive till two to three hours of time that they’re going to spend. Then they got to talk to you. Then they got to go draw up the quote that could be a half a day or a day’s worth of work that’s gone. And then the job never happens.

Rob:
And they never hear from you again.

David:
Yeah, exactly. “Oh, well, he was cheaper. So I went with him.” And they just… We’re not saying you got to hire everyone on the first shot. But people are not aware what they’re asking for when they’re like, “I just want to get a quote.” My family was blue collar workers. My dad was a painter, my uncle, my grandfather, were painters. I saw the work they have to go into just to generate a quote. It’s not a thing. It’s like asking someone to comp a house. You’re not just going to look at it and give an answer. You’re going to go dig in and dive in and spend a lot of time doing that. And so that, you end up finding exactly what you said, the best people stay loyal to the person that butters their bread, protects them, takes care of them, keeps feeding them.
And if you are that good sub and you take too many side jobs and your contractor finds out, he might be looking to replace you with someone that he can count on when he wants to go get the job. And that is something I found when you try to cheat the system and you’re like, “I don’t want to hire a contractor, I’m just going to go find my own person.” You’re often getting someone that couldn’t get full-time work working for a contractor.
I love what you said because we sometimes think we’re saving money doing this. I mean, I am guilty of this just as much as anyone else, where that contractor said 15 k, I can find a guy to do it for 9,500. I’m going to save some money. And then the job takes three times as long. And you make three $5,000 mortgage payments and you’re like, this just turned into a $50,000 remodel. But I only had to pay 9,500 for it. So what’s your experience with that?

Janice:
What’s that say, you’re tripping over pennies to save dollars? So I mean when we broke ground, I was like, we need to finish this in eight months. That was a tall order, I know.

Rob:
I was going to say, that’s ambitious.

Janice:
It’s ambitious. But when you are seeing the rate interest rates going up expeditiously, so from when we broke around to when we got C of O, was 15 months and the interest rates rose 400 BPS.

Rob:
And for everybody at home, that’s certificate of occupancy.

Janice:
Certificate of occupancy.

David:
Which is what the city or county has to issue saying you are allowed to use this as a residential.

Janice:
And even from the lending standpoint, because we were refinancing, they want to see a certificate of occupancy.

David:
They don’t want to lend on something that can’t be used, if they have to foreclose, that no one could live there.

Janice:
It needs to be finished up to a point of being safe to live in. And at that point, we weren’t done, to be honest. We were still waiting on back splash. I don’t know what else we were waiting on. Just cosmetic.

Rob:
You had those cosmetics.

David:
Flooring. What are some of the things that you need to have for it to be a habitable? Flooring part of it?

Rob:
Cabinets have to be in there.

Janice:
Cabinets.

David:
No exposed electrical or plumbing. That all has to be there.

Rob:
Which is fair.

David:
But some of the cosmetic stuff, that is true. The back splash might not be there. Paint might not be finished.

Janice:
Dishwasher.

Rob:
I think it’s past rough electrical where the electrical outlet is all wired up, you don’t need the plate on it necessarily.

David:
And so people can use that information to get deals. Because I’ve looked for properties, not so much recently, but in the past when there was less competition, where they were like 98% of the way to a certificate of occupancy, but they would’ve had the, what’s the word? I’m blanking… The subfloor in with hardy backer, but no tile. And they’re like, “Nope. Can’t live in that house. It just has the hardy backer. Well, I’ll go in and buy it, knowing we just have to lay tile right on there.”
But my competition could not get a loan to buy the property because a lender won’t lent without a CFO. So I can go in and pay cash for this thing because it’s uninhabitable, but it’s not a complete tear down. It’s not a huge project. That used to be a strategy that we could use. Now it’s just something you have to be aware of, like you’re saying, because you can’t refinance until you actually get that. So what are some other blind spots? We’ve mentioned the certificate of occupancy. We’ve mentioned knowing what needs to go into running comps to see what the property’s going to be worth. You mentioned that you got your own contractors instead of trying to work the subs yourself. What about some of the stuff like rough-ins or contractors ghosting you for work not getting done? Have you guys had any issues with that?

Janice:
Well, the punch list. That was, after certificate of occupancy, there’s the punch list and them coming back for it takes a long time.

Rob:
Yeah. Because at that point you’ve basically paid the most of the money.

Janice:
Yeah. Yeah. For the most part, they’re maybe waiting on the 10% of that final punch list.

Rob:
And at that point they’ve started another job where the big money is coming in. They at the foundation 25% milestones hits.

David:
This is one of those things where if an investor could just take one thing to get right, it would be do not pay the contractor all the money to start the job.

Janice:
But it’s weird that they almost don’t even, they’re like, “Okay, 10%. I think I’m good.”

David:
They don’t need the last 10%.

Janice:
They don’t need the last 10%.

David:
Because they’re making the 90% on the other sucker that pays them all the money up front to go start that other job. And then they finish that one halfway through. At least we get ours to 90%. That is, it’s such a crucial thing. You have to give them some money because they’re not going to front their own money to buy materials and pay their labor. But I typically try to keep it around 20 to 30% to start the job. And then I just stay in contact with them. And as they show me that the work has been done, I give them another draw. What you don’t want to do is give them 80% of the money, 100% of the money right off the bat and trust that they’re just going to finish the job.

Rob:
That’s crazy.

David:
Right?

Rob:
For sure.

David:
A 100% of the people that have been ripped off by a contractor that I’ve talked to that come to me, “What do I do? Do I need to take them to court? They’re not returning my calls.” I just asked one question, “Did you already pay them?” There’s that dot, dot, dot.

Rob:
It’s always that.

David:
Yes.

Rob:
No, man. Usually, so a punch list is basically where your house is basically done, but you have all these little things that the follow through wasn’t quite there, or there’s like a drywall crack that needs to be patched up or something that needs to be touched up with paint. And so it’s this list of things that you give your contractor and you say, “Hey, I need these things to be done.”

David:
The dishwasher’s not running. The electrical outlet wasn’t wired correctly and it’s not working. It’s like when you walk a new home, if you ever had a new home that was built, this is where they put the blue tape on the walls, right? Like, come in and have the person fix this last thing. You hung the wrong lighting fixture in the wrong area. The doorbell doesn’t work. Whatever that stuff is. And then none of us know how to fix that. Can you go in?

Rob:
But really though, a handyman has basically done all my punch lists ever.

Janice:
Yes. So we did have to have someone, bring someone up from Denver to finish out some of the punch list items, just to get it to the point where I could shoot pictures. So those are the just, it’s always that 10%.

David:
Yes. The last 10%.

Janice:
That takes the longest.

David:
That’s why you want that big juicy last 25% draw hanging over their head. And it’s funny, have you ever had a dog to try to get to do a trick and they don’t want to do it when your company’s over? But then you put a treat in your hand and all of a sudden they remember how to roll over. That’s exactly how I look at it. It’s amazing how you remembered how to finish that punch list when there’s another 25 to 30% coming. But when you’re holding a piece of broccoli to the dog, that’s like the 10%, I’m not really that hungry. I’m not going to roll over for that.

Rob:
But they would eat the broccoli if it was in a bowl of food.

David:
Yes. They would get it done if it was part of what they needed to do to get paid. That’s a great point there. So I understand you have a shower door story. Can you share that with us?

Janice:
Yes. The shower door story… My contractor, I was like, “I need this shower door. I mean, I guess I could hang a shower curtain, but we want a glass shower door.” And he’s like, “Okay, I’ll call my guy.” I said, “Who’s your guy?” He tells me. I’m like, “I called that guy.” He’s like, “Well, he’s my guy.” That’s the Avenger team.

David:
So that guy will answer the contractor’s calls.

Janice:
The guy, the glass dude said, “I’m too busy.”

Rob:
Except the contractor, as David said, butters his bread.

David:
Yes, he does. That’s right. I mean, if we’re going to go with that dog trick analogy, I’m not trying to compare contractors to dogs. I realize that could have gone in a bad way.

Rob:
All the contractor are like, “How dare you?”

David:
But it’s like when your little sister’s yelling at the dog, it doesn’t do anything. And then dad walks up and boom, sits, right? Because it’s like, I’m not making that guy mad. He’s the one that feeds me. It’s that same idea, as you came along. And they’re not loyal to you. They’re loyal to the person that butters their bread.

Janice:
Exactly. So you really do. It’s again, that time that, because I would’ve been high and dry trying to find, call Home Depot everywhere and then transport this thing myself and have my handyman go and install it.Where this guy goes in and cuts this piece of glass and comes back with it. Perfect. I mean, it’s custom, pretty much. So it was just the timeframe of launching on Airbnb and that helped to just really, he did come back. I mean he’s a good contractor, but yeah, like you said, he’s onto the next job because he needs to get his timelines going. He has milestones to make on all of his other jobs.

David:
Or the next three jobs sometimes,

Janice:
Right, yeah. They’re juggling multiple.

Rob:
Starting them at the same time.

David:
And so we only look at our situation, our house, the contractor’s like this middleman, who’s trying to deal with the clients that want things done. They’re usually not math geniuses or business gurus. It sounds like you and your husband were pretty good at this, but I don’t think everyone has a Janice working their books on the backend. They’re struggling, they don’t even know how to bid a job. Then they get the job and now they have to manage a herd of cats, getting their employees to show up and work every day. That industry is notorious for having people that do not want to show up and work from nine to five, or nine to nine. They’ve got issues, they’ve got drama. They’re fighting with their girlfriends, they’re stealing your tools. A lot of them get into drugs and they’re unreliable. It’s always a challenge as they’re like, “How do I get my labor on all these different jobs?” And then they got to pull someone off this job to come.

Janice:
Well, when there’s delays for anything and during the timeline we were building, there was just delay after delay. And it wasn’t really the contractor’s fault. It’s-

David:
Materials.

Janice:
It’s materials. And there’s just normal delays in construction, period.

David:
If you have to go through the permit process.

Rob:
But I think the most frustrating thing though, is whenever you do have all the pieces and all the materials and you drive by your house and nobody’s there. And you know that the contractor’s just had another job, doing a different job and you’re like, “Man, I literally can’t advance.”

David:
And you’re bragging about only paying 9,500. That other person was willing to pay 15 grand and their job’s getting done.

Rob:
Their job is done.

David:
And yours is not.

Rob:
I always, I do say that. I mean, I think-

David:
Sometimes when you win you really lose.

Rob:
Especially in short term rentals. I think it’s very important because you’ll sometimes might have to pay three or $4,000 to get done a month or two earlier.

David:
But what revenue would you have made?

Rob:
Exactly. You could be making like five to $10,000 more.

Janice:
You’re talking about interest rates too. I mean.

David:
Yeah, you have a story about that, don’t you? In one of the cases, the time from breaking ground to receiving your certificate of occupancy, the rates rose by 400 basis points.

Janice:
Yes. So we ended up having to pay down the rate. And now looking back at that rate, we are at 8.8. We were quoted 8.75 and we paid two points down.

David:
But you were originally around in the mid-fours?

Janice:
In the mid-fours when-

David:
When you started the project.

Janice:
When we got quoted getting,

David:
Yeah. That caught me on several of them, actually. It just happened to be when I bought a bunch of houses, right after that…. There’s nothing you can do. You can’t-

Janice:
No, no.

David:
That’s a great point. Time is often more expensive than the money that it would take to get the job done faster.

Janice:
Right. Because if you… That amortization over 30 years or versus-

Rob:
Hundreds of thousands of dollars.

Janice:
It’s hundreds of thousands of dollars. And so the other point of hiring a general contractor for that area is that they know the permitting department. They know the inspectors.

David:
That’s nice too.

Janice:
It’s not like I’m calling, “Can you come and do a rough in inspection of my electrical?” “That’ll be two weeks.” Versus my contractor calling. “Okay, we’ll be there tomorrow at 9:00 AM.”

Rob:
A good contractor, yes, can get anybody on the phone because they’re just trusted. So, all right. So you kind of worked it out with your contractor. You get this house done. Can you tell us a little bit about how it actually went? Did it perform well? Were you crushing it out the gate? How did it actually go when you launched on Airbnb?

Janice:
So the other timing factor is that we missed the summer season.

Rob:
And that’s a busy season for you?

Janice:
And that’s a busy season. But we launched in the fall, we have leaf peeping season, so out of the gate, I mean it was a success. We have been operating for five months now. So on average we’re doing gross, 7,200 a month.

Rob:
A month?

Janice:
A month.

Rob:
That’s good.

Janice:
Yeah. Yeah. I mean we have our shoulder seasons here, but that’s pretty good. Considering our net is anywhere from 4,000 to 4,500, which is solid.

Rob:
That is good.

Janice:
Especially when I pulled out all the money that I initially invested. I have-

Rob:
Infinite return.

Janice:
Infinite returns.

Rob:
So you put all your money in, you get it back. This is what I call getting a free house. Everyone on YouTube gets mad though because they’re like, “It’s not a free house if you still have to pay a mortgage.” It’s a free house in my mind.

Janice:
It’s a free house because someone else is paying my mortgage.

Rob:
And then you basically make 48 to $50,000 a year in profit.

Janice:
Yes.

Rob:
And if you did that twice, you make six figures.

David:
Not only is it a free house, it’s a free 50 grand.

Janice:
Yes.

David:
Everybody else is giving you these things, which is how investing works when it’s done well over time. All right. So you figured out how to get a free house and you figured out how to get free revenue. Obviously you’re going to want to do more of this. So what project are you working on now?

Janice:
For sure. So we’re going in on scale. We want to do eight units, which that’s our next project. Eight micro cabins in Salida, Colorado. And it’s the exact same model.

Rob:
That’s a great location too.

Janice:
It is.

Rob:
For short-term rentals.

Janice:
There’s fourteeners, if you guys know what they are. People love to come and hike them. A lot of river activities. So it’s a great market and I’m basically doubling down on what I did with the A-frame, but doing it on one, basically outdoor hospitality is what-

Rob:
You’re octupling down.

David:
Yeah. You’re doing eight units.

Janice:
Yes. Yes. Good catch.

Rob:
Octupling down. Definitely a word.

Janice:
Yes. And then what? 10 xing on my other project that I have in Buena Vista, which is close by and that is on 39 acres. So that is a different play because it’s located in an opportunity zone and there’s a bigger learning curve there. But I’m building my Avenger team.

Rob:
Dang that cool. So really you went from sprinting on a new construction, which is really what it feels like on your first build, to now you’re entered the marathon phase, you’re in it to win it.

Janice:
Oh yeah. Oh yeah. I’m making up for lost time, is what I’m doing here. So with those properties I get a lot of people asking me, “How can I do this? How can I buy land?” And I just, land is probably the most crucial piece. And with these particular properties, I worked backwards. I worked from looking at what the zoning maps are and going, I’m not going for conditional use or special use. I’m going straight for use by right. And so with the eight unit micro cabin resort that is zoned for campground, which is hard to find, given it’s only one acre, but the fact that I could go straight to permitting, gives me that speed again, that’s going straight to construction.

Rob:
So when you say, use by right, that just means it’s zoned for that, plus you don’t have to go through crazy conditional use permit or special use permit application?

Janice:
No planning and zoning.

Rob:
Wow, cool.

David:
So when you’re talking about buying land, you mentioned that people ask that question. We’ve also mentioned that buying land can be the difference between a deal that works and a deal that doesn’t. What are some things people need to be aware of when buying land?

Janice:
So my top red flags whenever I look at a piece of land is number one, flood zone. Deal breaker for me, maybe not for some people, but if it’s located in a flood zone, I will not do it. Insurability issues. Potentially, building issues. Along with that goes with, if something’s in a wetland, those two go hand in hand, you more than likely can’t build. Utilities is a big one. Water, sewer, electricity, all of the things that we take for granted. If those things are not on site or reasonably close by, it’s going to be very expensive.

Rob:
I mean, even if it’s reasonably close by-

Janice:
Oh yes.

Rob:
Electrical can cost tens of thousands of dollars if it’s a 100 yards away. It’s crazy.

Janice:
Right, right. Yeah. I had someone call me go, “I think it’s a half a mile away.” I’m like, oh.

Rob:
Yeah. Because if you ever go on Zillow or Redfin and you see these beautiful pieces of land, they’re 100 acres and they got views of the mountains and there’s a spring and then in the photo, there’s this little baby deer and you’re like, “Oh my gosh, it’s only $27,000.” And it’s like-

Janice:
There’s a reason why it’s that cheap.

Rob:
There’s no utilities anywhere for miles.

Janice:
Exactly. Exactly. And then, what goes along with that is accessibility. If there’s no road or if you have to build a road or if it’s landlocked by other neighboring adjacent properties, that’s going to make it somewhat difficult.

David:
Meaning you can’t get into this property.

Janice:
Correct.

David:
Because you have to go to through somebody else’s property to get there.

Janice:
Whenever I do my due diligence, it has to have public access. What’s another red flag? Site grade’s a very big one. Anything above 15, I won’t do.

Rob:
What does that mean?

Janice:
15% grade. That will just make it expensive for your dirt work. Then you have other foundation things that you will have to do. And it’s, I go for either anything 10% and below. So water is a pretty big one. That is a big variable. If, like Rob said, we all want this beautiful piece of land, but there’s no public water going to these parcels and the variable is digging a well. You don’t know how far you you’re going to have to dig. And on my project, anything that’s going into the eight to 10 dwellings or units, they’re deeming those commercial.
So if we’re doing a commercial, well that’s a whole different animal and water is public. It’s not something that you could just go and apply, “I want a commercial well permit.” Certain counties will have you go in front of a water court and you have to get a water engineer to basically state your case on why. There’s just so many intricate things that we all don’t, have any of that expertise. So it just gets expensive to do that.

David:
This is so, people always say, “Hey, I just want to build because it’s too expensive to buy. What do you think about that?” There’s so much to it. I couldn’t even warn you of all the things you have to know about, because how many people would’ve thought of any of these things on their own? If there’s like-

Rob:
[inaudible 00:57:00] the hard Way.

David:
That’s exactly right. So let’s sum up, was it five things that we went over there?

Janice:
Five things, yes.

David:
So we had water access and-

Janice:
The utilities in general. Yep.

David:
Utilities.

Janice:
Sewer.

David:
Okay. The site grade.

Janice:
The site grade.

Rob:
Floodplain.

David:
Floodplain. And was there-

Janice:
Wetlands with that. The other one was zoning.

David:
And zoning. Yes.

Janice:
Zoning’s a big one because if you can’t build what you envision, then you’re stuck with a piece of land that you can’t do anything on.

David:
Other than try to sell it to someone else who hopefully doesn’t know how the process works too.

Rob:
That’s what happens all the time too. You see these beautiful pieces of land and they’re like, “We’ve already got the plans drawn up and everything.”

Janice:
Exactly.

Rob:
“Oh my gosh. They’ve done all the hard work.” And then you ask the realtor a question, they’re like, “Oh, I don’t know. I don’t know. Why would you ask that? I don’t know. Got to figure it out.”

David:
It comes with plans. You’re like, “You just didn’t tell me $3 million to run the electrical into where these plans were drawn up for.” Okay. Well this has been fantastic. I think you’re the first person we’ve talked about that’s given us this much detail into building properties and how easy it is to mess that up. So I appreciate you sharing this with all of our audience, who may have had these hair-brained ideas that they’re going to run into this thing without knowing what they’re doing.
My personal opinion, you should leave development to the experts and I don’t recommend people get into it, unless they know an expert. And I think you seconded that by just talking about having the right construction people, having the right contractor, having your Avengers that know how this works, can make the difference between losing a lot of money and having a successful project. Is there any last words you’d like to leave the audience with?

Janice:
Well, I mean if you do want to build something and it’s along the lines of a single family home or even a cabin, that’s probably going to be your easiest point of entry. If you’re thinking, “Oh, I’m going to do a multi-family development.” If you go into any county or municipality and you go, “I want to build a house.” They’re going to say yes. Again, it’s the permitting. So that’s going to be the path of lease resistance.

David:
So do you have any advice for people that want to learn more about this? What would you tell your niece if she wanted to get into development?

Janice:
Well, I’m actually doing a little bit of consulting and putting out some information on Uncommon Developer, if you want to check that out. I just started that because I get the same questions over and over again.

Rob:
Is that your website or your-

Janice:
It’s my website.

Rob:
Uncommondeveloper.com.

Janice:
Yes. My Instagram for the A-frame is Backcountry A-Frame and I share a little bit about that process in the highlight reels. So I’m very transparent about the process and the cost there.

David:
Okay. Rob, where can people find out more about you?

Rob:
You can find me on the YouTubes over at Robuilt, R-O-B-U-I-L-T. And on Instagram, at Robuilt as well. What about you?

David:
You can find me at Big 5 Sporting Goods, looking for some new socks because my feet are freezing from walking in this snow. And after that, you could find me at DavidGreene24, all over social media and my new website, Davidgreene24.com. I’m one of the only old people left who is still making websites. Although I guess, Uncommon Developer. Right? That’s a website. It’s like we’re coming back.

Rob:
I just made a website yesterday.

David:
No way.

Rob:
I just named my direct booking website. I’m really excited.

David:
What is it?

Rob:
It’s called Neekleeps.com.

David:
Nique?

Rob:
Yeah, like unique.

David:
N-I-Q-U-E?

Rob:
N-E-E-K sleeps.com.

David:
Spelling it cool. This like when you try to put an X in something because that makes it cool, like Spanx?

Rob:
Well, I was going to do Neekly, but I know that you don’t like when people just add the LY at the end.

David:
I so don’t like that. Living in the Silicon Valley area for too long, they just started to add LY to the end of any word and call it a tech company, Shirtly.

Rob:
I-Unique.com.

David:
Couchly, Computerly, Podcastly. Yeah, it’s everywhere.

Rob:
Hey, you ever wonder where the word, the term podcast comes from?

David:
That’s a great question, Rob, do you want to get into that?

Rob:
Oh, off air jokes. Okay.

David:
All right. Well thank you very much, Janice. We appreciate you sharing your story. It’s been fantastic, as well as some of the struggles that you had and the doubt that you had before you jumped into what you’re doing right now. So thanks for coming here. We’ll make sure that we check in on with you and see how that project goes. And I’m glad that Rob brought you in.

Janice:
Thanks for having me.

David:
This is David Greene for Rob “Neek” Abasolo, signing off.

 

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Nine Early Decisions These Entrepreneurs Made That Majorly Impacted Their Businesses

Nine Early Decisions These Entrepreneurs Made That Majorly Impacted Their Businesses


As a business leader, you can sometimes make hundreds—maybe even thousands—of decisions a day. When you first start your business, the decisions you make then can often have a real impact on the way your business will function in the future, even if it seemed trivial or unimportant at the time.

As entrepreneurs themselves, the members of Young Entrepreneur Council have certainly made their fair share of decisions, and below, they each share one important decision they made during the first few years of their company that impacted the way it functions today, as well as the important lessons other business owners can learn from these experiences.

1. To Pivot To A Smaller Niche

A decision I made early on was to pivot into a smaller niche and focus on a specific group of a target base. This allowed me to better understand that specific niche and its ins and outs better than a larger company could; therefore, I came off as more of an expert and was able to massively expand my business. Sometimes business takes you in a direction you never would’ve thought. Being able to pivot and embrace it could be the difference in success. – Todd Bialaszewski, Junk Car Medics

2. To Trust My Team Members Right Off The Bat

Most people say that trust is earned, but I have always chosen to inherently trust who I hire and let them show me what they’ve got. I’ve hired young, straight-out-of-college professionals and put them in high-pressure situations—I had to when running a fast-growing company. Nine times out of 10, they showed me that they in fact deserved that trust from the get-go. It gives them a better sense of confidence and secures quicker buy-in. Sure, it can be risky, but if you bring on a team member who really screws you over after giving them an opportunity to do great, then you may want to be more introspective about your hiring process and what you look for in an employee. – Shay Berman, Digital Resource

3. To Onboard The Right People

Getting started, the one important decision that I made was onboarding the right people. I ensured that my team not only had the right skills to get the job done but also comprised professionals who uphold the company’s culture and values. This helped me create a team of self-starters and diverse talent profiles who excelled at collaboration and helped keep the needle moving against all odds. What aspiring entrepreneurs can learn from this decision is that you need the right people by your side when getting started. New businesses encounter a lot of challenges from the get-go, but a reliable team makes it a bit easier for you to push through and achieve the set goals. – Stephanie Wells, Formidable Forms

4. To Pay Attention To My Customers’ Needs

My brother and I started our entrepreneurial journey in the web design sphere. But the longer we delivered that one service, the more additional questions we would get. Turns out, people needed a lot more assistance than building a website. That’s how we ended up as a full-service digital marketing agency. So my biggest takeaway from this experience is to always pay attention to what your clients are asking. Listen to what they are saying. Yes, you have this core offer, but remember to look around. It’s very easy to miss opportunities when you are grinding non-stop. – Solomon Thimothy, OneIMS

5. To Include Customers In Product Development

Right from the beginning, we included our customers in the development of our products to get their timely feedback and create our products in close proximity with them. We’ve kept this practice today and we have built up a strong customer community. This helped us avoid building stuff no customer would ever use, and also helped us to build and maintain strong customer relationships. – Dave Hengartner, rready

6. To Stay True To Our Mission

We decided in the early years of building LogicPrep that it was important to create a holistic experience for our families that addressed all aspects of the college application journey. Over the last 15 years, that application process has changed, but we have been uniquely well-positioned to navigate those shifts given our philosophical commitment to helping students and their parents understand and maximize this journey no matter what shape it takes. Remember that the business environment may change—or the problem you’re addressing may even shift—so be sure you’re clear on your mission so you can adapt accordingly. – Lindsay Tanne, LogicPrep

7. To Avoid Outsourcing Our Work

One of the decisions I made in the early years was to build an in-house team instead of outsourcing our services. While outsourcing some of our work in digital marketing may have been a more cost-effective solution initially, I chose to invest in training and developing my team to perform all tasks internally. This choice allowed us to maintain control over the quality of our work, establish trust with our clients and form lasting partnerships. Despite initial challenges, today my company is thriving as a fast-growing and respected Canadian business, thanks in part to the strength of our dedicated team. Other entrepreneurs can learn from this decision that a focus on quality and trust, coupled with a long-term perspective, can lead to sustainable growth and success. – Kazi Mamun, CANSOFT

8. To Invest Heavily In Marketing

A major decision I made during the first few years of my company that had a real impact on the way it functions today was to invest in marketing my business. In the initial phase, one of my major goals was to reach out to the right audience and convert them into sales. The best way I could make that happen was through marketing. So I invested aggressively in SEO, social media marketing, digital marketing and more from the beginning. The impact it had on my business was fantastic. It helped me create a strong brand identity, build a powerful following and also create awareness about my product. All of this has helped me boost my conversions and increase my profit. All entrepreneurs should invest in marketing if they want to build brand awareness and reach out to their target audience quickly. – Thomas Griffin, OptinMonster

9. To Systemize Everything

A decision I made early on was to systemize everything. Whether we were onboarding new clients, hiring our first employees or managing day-to-day tasks, I ensured early on that all repeatable tasks followed a prescribed process. Over time, these processes evolved into well-refined policies and procedures that the entire company follows, increasing accountability and streamlining operations. – Jack Perkins, CFO Hub



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0K in Real Estate at Age 17 by Doing What 99% of Teenagers Won’t

$900K in Real Estate at Age 17 by Doing What 99% of Teenagers Won’t


$900K in real estate at age 17!? That can’t be possible! If you’re feeling shocked, join the club because today’s episode is something that’ll leave you more fired up than ever before. We talk to Ava Yuergens, a high schooler who’s purchased more real estate than most full-grown adults. Without the ability to even get a credit card of her own, Ava has taken down almost a million dollars in real estate, all thanks to creative financing, hard work, and a determination to build wealth no matter what. Want to repeat her road to success? Stick around!

Like most young entrepreneurs, Ava caught the cash flow bug after reading Robert Kiyosaki’s Rich Dad Poor Dad. This classic book opened her eyes to the world of income-producing assets, catapulting her toward the topic of real estate investing. She was up early before school, reading how to invest, where to find off-market deals, and how to finance a property when you have no full-time income. With some thoughtful planning and serious due diligence, Ava was able to close on not one but two rental properties before graduating high school.

And whether you’re fifteen, twenty-five, or fifty, Ava’s advice is useful for ANY real estate investor in ANY stage of life. She walks through exactly how to find your first real estate deal, getting comfortable with an investing strategy, bringing in partners and funding (when you don’t have the cash), and turning your small side hustles into massive streams of income. With this type of mindset, we know we’ll be hearing back from Ava very soon.

Ashley:
This is Real Estate Rookie, episode 271.

Ava:
First, you need to determine an asset class you want to do, and then you need to educate yourself on it and make that step-by-step checklist. Because once you have that checklist and it’s so much, because it seems so crazy when there’s a whole bunch of things, you’re like, “Oh, I have to do this, I have to do this. I’ve talked to insurance people.” But if you just lay it out on a checklist step-by-step in front of you, it cancels out all the noise because all you have to focus on is that next step. And if you have due dates by it, it’s great for setting goals.
So I recommend just figuring out what asset class you want to do and just choose one, whether it’s multifamily Airbnbs, arbitrage, anything, and then make that checklist with a step-by-step, actionable steps that you can take.

Ashley:
My name is Ashley Kehr and I’m here with my co-host, Tony Robinson.

Tony:
And welcome to the Real Estate Rookie Podcast, where every week, twice a week we’re bringing you the inspiration, motivation, and stories you need to hear to kickstart your investing journey.
And today, I want to shout out someone by the username of gzreta9 and gzreta says, “Amazing podcast. This is the best podcast to listen to when you are starting your real estate journey. Tons of information, super easy to follow. Thanks to the host, Ashley and Tony who have great personalities and keep every episode interesting and fun to listen to. It’s also very helpful to listen to all of the guests they bring on to the podcast to stay motivated and learn even more. Keep it up guys.” So gzreta we appreciate you.
And for all of our rookies that are listening, if you haven’t yet left us an honest rating and review, please do. The more reviews we get, the more folks we can reach. The more folks we can reach, the more folks we can help, which is what we love doing here at the podcast.
Ash, I think it’s so funny reading the reviews because it’s like we have the amazing comments like that, and then if you go on certain parts of the internet, on social, it’s just the exact opposite where people hate on the podcast for all these other reasons. So it’s crazy that you can listen to the same exact show that gets such polarizing-ly different opinions.

Ashley:
Which you tell me all the time, we can’t please everyone. So Tony, what’s new with you? How is it in sunny California? We got snow today and it’s cold.

Tony:
It’s snowed out there. That’s crazy. No, it’s, I don’t know, it’s like 70 and perfect out here today, but no, it’s cool. We’re still working on our West Virginia deal, so we’re excited for that one. Feels like we’re getting close to raising all the funds we need for that.
Initially we were looking to raise about a million bucks, but we’ve since made some changes to what we’re doing at the property, so we’re looking to raise about 1.3 now. So it’ll be cool once we get that project done.
I’m just super excited to really see this one across the finish line and the finished product. Once we’re done with it, I am like, “Oh my God, I can’t wait to share it with all the rookies because it’s going to be so cool.”

Ashley:
I’ve been getting your emails and today I was at Lowe’s with Daryl and I got one, and I’m just like, “Okay, read this.” And then I’m kind of explaining to him as to how you are structuring the deal, and it’s just so intriguing to me, so intriguing.
And so I recommend any of you, even if you just want to learn stuff from Tony, you don’t even want to buy into the campground or invest or private money or anything. You have no interest in that. Just like to learn from him and what he is doing. Go, what is it? alphageekcapital.com, and you can just sign up to your newsletters.

Tony:
Yeah. They can head over to Alpha Geek.

Ashley:
It’s so cool.

Tony:
I’ll break down just for those that are listening, how we’re structuring this deal and how it’s different from the last commercial deal we did, so.

Ashley:
I was going to allude for them to sign up to your email list so that they have to go to that, but now go ahead, no one has to sign up now.

Tony:
They got to sign up. I can go over free. So when you buy commercial real estate, you have a couple options. You can syndicate the deal, which is what a lot of people do. They raise the majority of the money, then they bring in debt, I’m sorry, they bring in debt to cover the majority of the purchase, and they use raised syndicated funds to kind of cover the remaining balance.
But because the deal size is pretty small on this one, our total project costs or total everything is 1.3 million, we realized it didn’t quite make sense to syndicate such a small deal. So instead of doing a syndication, we said, “Let’s just raise debt. We’ll just do the whole thing with debt.” And I have a few friends that bought apartment complexes in the last year and it was around the same price and they used all debt to cover it.
Now, we’ve used debt to fund all of our flips over the last year and a half, so we already know how to raise private money from folks, but this is just at a much larger scale just for one big deal. So essentially what we’re doing with all of our investors is we’re offering them 15% annual interest.
So if someone gives us for every $100 to get $15 back and it’s a three-year note, we’re not paying any interest over the first 12 months, and then starting in year two, we’ll pay interest quarterly, and then we’ll pay everyone off at the end of 36 months with all of their accrued interest plus their principle.
So it’s a pretty strong interest rate at 15%, right? I mean, that’s a pretty good long-term rental deal, better than what you’re probably going to get in the stock market from those people. So we felt it was kind of a win-win. And the benefit for us is that once you refinance and we cash all of those people out, now we own 100% of the deal.
So that’s our goal with this one is, pay out some really good interest for the first three years, our cash will be pretty tight over that timeframe because we’re paying 15% interest, but assuming we can refinance into something below 10%, it’ll be a good deal for us to long-term.

Ashley:
I feel like we need to do a Rookie Reply on this soon, talking about the pros and cons of doing it this way compared to raising money through a syndication for a deal like this. Okay. So let’s, producers are you listening? Let’s put a bookmark on that for a Rookie Reply episode.
But today, Tony and I are still fangirling over today’s episode guest. So we have Ava Yuergens and she is going to blow your guys’ mind. She is 17 years old, has two investment properties. She’s going to tell you exactly how she did it. Of course, not all of you are going to have this option, but there’s still going to be a large majority of you that do as to getting started this way.
But hopefully it can also kind of get the wheel spinning that for those of you that are 15, 16, 17, 18, give you ideas as to ways you can get started so young or somebody you know. I think giving them some of the books she mentions when they’re in high school, when they’re in college to get them turned on to this way of living.
But she is just a very impressive, amazing girl and she talks about, she has a long-term rental and a short-term rental. She’ll talk about how she uses software and the things she uses to manage her short-term rental. Also, very knowledgeable in finding her markets as to where she’s investing too. So she’ll kind of talk about the three P’s there.
Ava, welcome to the show. Thank you so much for joining us. Can you start off with telling us a little bit about yourself and how you got started in real estate?

Ava:
Yes, of course. Well, hi, my name’s Ava Yuergens. I started a real estate investing company with my now fiance, Ben, when we were 15 years old and now we’re 17 with 900K in residential real estate.

Ashley:
First, let’s clap. That’s amazing.

Tony:
Yeah.

Ava:
Oh, thank you.

Tony:
When I was 15 years old, I was working at Finish Line part-time, making $5 and 75 cents an hour, something crazy like that. So that’s super, super impressive, Ava.

Ava:
Thank you so much.

Ashley:
So let’s start from the very beginning. What even intrigued your interest about real estate investing?

Ava:
Yeah, of course. So it’s kind of a funny story. So I was actually sitting in history class, my sophomore year of high school and my teacher started presenting about a guy named Andrew Carnegie, and if you guys don’t know who Andrew Carnegie is, he invented the company, the Carnegie Steel Corporation, and basically it was a cool rags to riches story and he was basically the Elon Musk or the Jeff Bezos of his time.
And just hearing about him and what he did with so little, just really inspired me and I kind of knew after that I really want to be great, I want to do something great with my life. So after class I searched up something so dumb on Google Books to be successful or something like that. And of course, the first one that popped up can guess it was Rich Dad Poor Dad.
So I forced my sister after school that day to drive me to Target because I was 15, I didn’t have my license and she did. And then the day I actually, we got home from Target, and as I opened the door, my dad is at the top of the stairs. He’s never home from work at 3:00 PM when we get home from school.
But he’s at the top of the stairs with a mask, and it turned out everyone in my family except me had COVID, but I had to quarantine anyway with them, which is so dumb. You have to quarantine with people who had COVID, but it was a close contact, so I couldn’t go to school.
But essentially that quarantine gave me the time to actually read the book. And then after I read that book, I found BiggerPockets, I just went down the whole rabbit hole, read all the books, started listening to all the podcasts, started attending the local REIA, and it was all kind of history from there.

Ashley:
I had to read a Dale Carnegie book when I was in high school, is How to Win Friends and Influence People, and I did not appreciate that book at all, until I think I was in college when I read it again.
One of my friends, actually my first business partner was like, “You need to read this again.” And then that’s where I saw the huge value of, only I had been as smart as you when I was in high school and really appreciated the value of that book.

Tony:
Ava, do your parents preach entrepreneurship and wealth building? Because so many kids have heard about Andrew Carnegie in high school, but most of them are probably not going to go out and buy a Rich Dad Poor Dad afterwards. So I guess what was the home life that maybe made you think a little bit differently than most sophomores in high school?

Ava:
So my mom is a teacher, so this definitely, she was never on an entrepreneurship or business route, but my dad had a sales job for most of my life, but then when I was around 10, he ended up starting his own company. And so I got to see entrepreneurship and business with my dad.

Ashley:
Was this kind of the same path for your boyfriend, now fiance or were you the one that kind of convinced him as to getting into this entrepreneurial spirit?

Ava:
So Ben, he has had a lawn care company since he was 13. So he was always kind of just into having his own business and making his own money because we’ve both, we’ve never had jobs before. I’m unemployable by anyone, aside myself. That’s what I always say.

Ashley:
As long as you know that about yourself and found it out early before you spent so many years trying different jobs and realizing you hate it. So you’re lucky that way.

Ava:
Definitely.

Ashley:
Well, that’s amazing that he was 13 and started that business. So what was the first conversation when you guys decided you’re going to invest together? How did that happen?

Ava:
Mm-hmm. So basically I obviously was the one to read Rich Dad Poor Dad, and I was like, “Ben, just read it. Just read it.” But Ben’s not going to read a book. So basically I ended up just having to sit down with him and explain everything. And looking back on it, it might have been more forceful of me, but Ben loves the idea of building wealth and even if it is boring, he is willing to do it.
So I wouldn’t say there was any convincing involved, but I was definitely more of the one, “Okay.” If you ever read the book, Traction, “Okay, we’re going to have our Sunday meetings. We’re going to do this, this, this, this week. I need you to cold call these people this week.” So it was always, I was more of the boss, but he was willing to do any of the work that I needed him to help me with.

Tony:
So Ava, I’m so curious. So you guys had this conversation about, “Let’s become real estate investors.” But you’re pretty young, most people at your age can’t really afford to buy real estate. So after you guys made the decision to say, “Hey, this is what we want to do.” What was the next step to actually getting that first deal and eventually get into almost a million dollars worth of real estate?

Ava:
So I can step-by-step explain the first deal because I feel like it best showcases how we did it. So obviously, the first thing we needed to do was just figure out the financing. So luckily because my dad’s a business owner, he gets to make his own money in a way, and it’s allowed him to save up a lot of cash on the side.
And so he agreed, him and my mom agreed to partner with me and Ben, which I’m so grateful for because it’s a lot if, you have to put a lot of trust in your 15-year-old kid to handle that amount of money. But basically what we did is the partnership, we ended up using for our first deal was a 50/50 partnership. And essentially I’ll explain later how we did it, but if you think about it like this, you have the down payment, the closing costs, and then the repair costs. If you add that all together, that’s all the costs you have to pay up front.
Me and my parents essentially split that in half, and me and Ben paid half and my parents also paid the other half. So now for our first year, we’ll split the profits 50/50, but I’ll get into how we kind of made that money. But before we even found the first deal, we figured out the financing. So we agreed on that partnership and we got that in writing. Then me and Ben decided to go the off market route when finding a deal.
So we did the cold calling, we did the direct mail. Before school, I would get up at 3:15 every morning and just write out direct mail for direct mail, because I was so frugal at the time. I didn’t want to spend money on any direct mailing apps so I just wrote it out, and then after school, me and Ben would pretty much just cold call for hours on end, until we couldn’t do it any longer.
But after three months of hard work and dedication, we actually got a deal under contract. And over those three months we were able to get our half of the down payment, closing cost, repair cost, by something called couch flipping, which you guys might be familiar with. It’s a great side hustle.
But essentially you find a couch on Facebook marketplace, OfferUp Craigslist, you buy it, you clean it up, and then you resell it for a higher price and you’re able to make 200 to $500 an hour with this method, but of course it’s not in your own time, which kind of sucks. But over time, over those three months, we were able to raise our amount of the down payment, closed cost and repair costs.

Ashley:
That is crazy. That’s amazing. But you are right about it, that’s very time-consuming. When you find a couch, you got to go and clean it and take care of it.
Were you guys doing all of this yourself, going and picking up the couches for sale, cleaning them yourselves, and then were you delivering them to people too once they bought it or were they coming to get them? But you still had to meet the people, I’m assuming?

Ava:
Yeah. So basically some people would have us deliver and if we did deliver, we would just have them pay a fee, because everyone has a pickup truck or is going to rent a U-Haul, and then some people just took it themselves. But if you’re delivering it, you got to charge extra. Okay?Don’t miss out on the extra cash.

Tony:
Well, I don’t want to turn this into a couch flipping episode, but I am just curious, so how were you sourcing these couches and then what kind of work did you have to do to get them ready for the end buyer, and how much would you typically make on one couch flip?

Ava:
Mm-hmm. So I’d say the average cost or the average profit we’d make on a couch flip was around 250. And that would take anywhere from 30 minutes to an hour because we just mainly stick to our area. So we didn’t have to drive that far or anything.
But how I mentioned how me and Ben, we both agreed to do this, but what I had him do was he mainly did the couch flips and I mainly did all the real estate stuff and that’s just, it was easier for both of us because both of our parts were essential, but we both didn’t enjoy each other’s part that much.

Tony:
So you said 30 minutes, so does that mean you guys were literally buying a couch on at two o’clock and then reselling to someone else at 2:30? The same exact couch with no changes to it?

Ava:
So we have sold many couches without cleaning them because sometimes I say we clean them, just to sound like a better person, but sometimes it wasn’t necessarily, it’s sold in 30 minutes, it was just the time that we were actually working was probably 30 minutes added up altogether.

Tony:
Got it, got it. That’s so cool. We’ve been talking about this for a while as having a side hustle episode where we talk about all the different ways, people can side hustle their way towards their down payment.
So Ava, you and Ben used couch flipping to fund your 50% of the down payment in the closing cost for that first real estate deal.

Ava:
Yeah. And it’s super effective because we in the end, were able to raise our half, which was 20K in three months.

Tony:
Wow.

Ava:
Which is great, especially if you’re a teen. I mean, it’s just such a great way to raise money.

Tony:
We got to stop there for a second. Because there are so many adults who can’t save $20,000 in three months, and the fact that the two of you as teenagers were able to do that proves that there is no excuse as to why someone who has a car, a job and the means shouldn’t be able to replicate that same thing. So I am so incredibly happy that you guys shared that story.
Ava, so I also want to talk about the cold calling piece because you said you were up before school, cold calling and after school doing all this work. So cold calling can be a very nerve wracking thing for a lot of people. You’re calling on strangers that have no idea who you are. So how did you, I guess, learn the ropes of cold calling and what did your script kind of look like as you started to make those phone calls?

Ava:
So how I crafted my script was I just went on YouTube and just watched a bunch of people’s videos explaining what they say, why they say it. And then with that I just took a bunch of pieces of theirs and kind of just made my own. So that’s how I made the script.
But of course with cold calling, I was so nervous in the beginning and honestly still today. If I ever jump on a Mojo Dialer session to go cold call people, I’m still shaking for the first hour. But just imagine 15-year-old on the phone like, “Hey, can I buy your house?” Yeah. So it was definitely a nerve-wracking experience and I definitely would say cold calling is not fun to anyone unless you’re really strange.
But it was more just mentally, that was probably one of the hardest things I did, especially because you’re getting rejected thousands of times before you actually get your first deal. Some people say terrible things and I understand you’re kind of probably bugging them, but you still don’t need to say bad things.
But I’d say it was just probably, it kind of made me grow up in a sense, real estate in general made me grow up at a teenager and it made me more of an adult. And I’d say cold calling was especially one of those things because you have to feel out the caller, who you’re calling on the other end of the line, how they’re feeling, what you should say. If it’s a sensitive, if it’s a probate call, you got to be really careful on how you say anything. So cold calling is definitely a skill that takes probably years to master.

Ashley:
Okay. So let’s go into that journey you’ve decided with your boyfriend, you’re going to buy a property you’ve saved up for the down payment. Walk me through that decision to purchase a property together, and then what did that kind of look like to find the property and how did you decide on what strategy you were going to do too?

Ava:
So originally we were going to wait till we’re 18 just because we’re not old enough to get a loan. And we weren’t really exploring co-signing or anything quite yet, but we both have severe ADHD and we’re like, “Okay, we got to start now. I can’t wait.”
So that’s initially just how we made the decision and just our goal in general, like any other couple is we want to build wealth together and we’re just so passionate about it and we love doing things young. I mean, just doing business young and doing cool things young. So honestly, that decision, it wasn’t hard.

Ashley:
Was there anybody that doubted you guys, like, “You guys can’t do this, you’re too young.” Or, “Don’t buy a house together.”

Ava:
Literally everybody.

Ashley:
How did you overcome that?

Ava:
Honestly, it wasn’t necessarily overcoming it. It was kind of just blocking those people out. And it was surprising by how many, even family members didn’t even believe in us and obviously our friends thought we were crazy.
And as I said earlier, it’s not necessarily overcoming it, it’s just blocking those people out because at the end of the day, you know yourself the best and if you know you can do something, you can do it and you shouldn’t let other people’s opinions affect you.

Tony:
Ava, I’m curious because one of the biggest challenges for new real estate investors is the lack of community, where it feels like you’re kind of on this island by yourself. And I wonder, did you and Ben feel that same feeling of being alone? And if so, did you guys take any steps to try and find that community of other real estate investors that you could connect with?

Ava:
Definitely just being so young, it wasn’t something we could talk to our friends about ever or even our families because none of our families have invested in real estate. But I definitely say we found a lot of people at our local REIA, which was nice, but again, you only meet with them once a month.
So you have to go out of your way to ask people like, “Hey, do you want to meet up for lunch this weekend?” Or, “You want to go check out this property together?” So yes, it’s super easy to feel alone, but you yourself have to go out and find that community because it’s always there in every single market.

Ashley:
Okay. So you guys are still going forward, you’re blocking everybody out. How are you going to buy this house when your not 18, you can’t get a loan, I’m assuming you probably don’t have any kind of credit history at all.

Ava:
Yeah.

Ashley:
Yeah. So how did you guys do that?

Ava:
Well, actually we again, decided to go with our parents and get a loan with them and then also split the down payment, closing cost, repair cost. So I guess that’s how we went about that.
And as actually for the credit, something that anyone can do for their kids or if you’re a teenager listening to this, I actually do have a credit score even though I’m not 18 yet. It’s because I became an authorized user on my parents’ credit card, and essentially when you become an authorized user on someone’s credit card, you get their credit score.
And so you have to make sure you go with someone who has good credit, but you don’t even have to, you have a credit card, but you don’t have to spend anything on that credit card.

Ashley:
So with this partnership with, is it both of your guys’ parents then?

Ava:
No, it’s just mine.

Ashley:
Just yours. Okay. So it’s the four of you. And then how did you work that out on the mortgage? Are your parents just on the mortgage? Did you guys do any kind of written documentation? What does the kind of partnership look like? Who’s responsible for what?

Ava:
Yeah. So basically we had them put their names on the mortgage, just because obviously you have to be 18 to have your name on a mortgage. But we actually did transfer our property into an LLC, which I do want to say the due-on-sale clause is a thing, so that’s not me advising you to do that but we took the risk, we’re good so far.
So my parents are members on the LLC because again, you have to be 18 to actually have your name on that. But on my birthday I’m getting a call from my attorney, it’s scheduled to have my name switched on the LLC and me and Ben will become the members.

Ashley:
Can you explain that a little more, the due-on-sale clause and what that process looks like of buying the property in a personal name, getting the mortgage and the personal name, and then going and switching it into the LLC and just what are some of the pros and cons of doing that?

Ava:
So we always kind of wanted to buy in an LLC, but obviously the terms are more favorable that you can get on the loan if you buy it in someone’s personal name. So we did is we had, my mom and dad get the loan and so it was in their names, but then we decided to create the LLCs with our attorney after. And the attorneys can handle the whole switching the name process and they can handle that, but the risk is of course the due-on-sale clause.
And I’ve heard maybe one or two times where it actually has gotten called on, but they were able to resolve it with an attorney, but again, that’s not me advising you to do it. I’m sure there’s plenty of horror stories to do with that.
But essentially what the due-on-sale clause is, if you switch it over and the bank finds out, they can say, “Oh, all of your loan is due. In the next 30 days, you have to pay it over.” So essentially if you get caught, you might have to pay the rest of the loan in full, right then and there.

Tony:
Yeah. I think Ashley and I both, a lot of people have heard the due-on-sale clause. I personally have never met anyone that’s actually had that triggered, and I’ve known quite a few folks that have moved tattle over to LLCs. But like you said, Ava, it definitely is a concern. Might I just mention that you handle that appropriately.
Ava, I want to dig a little bit more into how you are splitting up the duties and responsibilities on that first deal. So obviously your parents helped with the mortgage application and 50% of the capital that was needed.
What about actually finding the deal? Sounds like you guys found it through your cold calling, but everything that comes after actually owning the property, how are you guys splitting up those duties and responsibilities?

Ava:
Just because my parents have obviously closed a house before, they were kind of right at our side teaching us and showing us, every time they had to sign a document, my dad would call me downstairs and be like, “Okay, Ava, watch me sign this document and you’d explain what it is.” So it’s honestly super helpful just having someone who’s actually bought a house before, and so he was a huge helper on showing me how to sign everything and just all the process that comes with it.
But when it came to pretty much everything else, calling the insurance company, making sure that’s set up and figuring out property management and stuff, that was all me and Ben, because obviously they haven’t invested in real estate before, but I’ve read all the books, so that fell all on us.

Tony:
Yeah, I love that. And people ask all the time, “Tony, Ashley, what’s the right way to set up a real estate partnership?” And our answer is almost always the same, where there is no right way or wrong way as long as both sides are happy.
And it sounds like for your partnership with your parents, it was more so they were bringing the capital in a little bit of the guidance, but yet you and Ben were doing all of the legwork. And even if that’s not a parent and a child relationship, but just two separate investors, that could still very much be a win-win situation. And there are countless partnerships that have that exact same structure.
So many properties in my own portfolio, I have partners that brought all the capital and carried the mortgage, but we found the deal, we set it up, we managed it long-term, we split the profits down the middle and everybody’s happy because all they had to do was sign some docs and wire some cash and we did everything else for them. So it definitely can be a win-win situation when you set it up the right way.

Ava:
For sure.

Ashley:
One question I do have is, what would be your advice if somebody is in your position and they want to pitch to their parents this investing idea? How should they present it to their parents? Maybe they’re unsure that their parents would actually say yes.
What’s some advice you can give that maybe you notice when you talked to your parents about this that they were eager to go ahead and help you with this?

Ava:
Yeah. So of course, again, I’m so thankful because I have super supportive parents, but essentially what me and Ben did was we created a slide deck basically explaining start to finish, how we would find the property and then after the fact what work we would do and what would we need them to do and how the numbers would kind of work.
But it really closed the deal once we actually found the property and showed them the numbers, that’s when they fully agreed, to work with us because obviously at the end of the day, the deal then the money they’re going to make is the most important thing.

Ashley:
And the fact that you wrote it down and you showed them too, and it wasn’t just like, “I know what I’m doing, I know I can do this, I’m just talking.” I think really showing them the numbers and breaking it down is really great.

Tony:
And Ash, I think that’s a valuable lesson for all of our rookies. If you’re looking at raising capital from someone else, obviously if it’s someone you have a really good relationship with, maybe you don’t need to do this.
But if it’s someone that’s maybe a newer connection, giving them something tangible to read, digest and understand, really helps them grasp both the value that you’re going to bring and the value that they’ll get out of partnering with you on that specific deal. And Ash, I mean you’ve talked about yours before, but you did a presentation for your first partnership too, right?

Ashley:
Yeah. So I used to make these binders. I’ve physically print everything out, put them into a binder when for private money or for partners and it’d be my deal analysis, BiggerPockets, calculator reports, everything. And I’d give them a binder and me, a binder and we’d sit there over coffee and go through it all. And now you can just email stuff, but I just thought it was more efficient to hand these old guys a copy of the binder to go through.
But also thinking about that too is who is the person that you’re delivering that pitch, that speech to too? What’s easier for them to understand and comprehend a physical copy of something, actually seeing it and visualizing it. Maybe it is them just hearing it and you talking about it, or maybe it is sending them a Google Drive folder with all of the information in it and them sitting down at their own time going over it.

Tony:
Ava, I’m curious, have you used that same pitch deck for any other opportunities or was it just that one time with your parents?

Ava:
So that specific pitch deck I only used with my parents, but when I did acquire my short-term rental, I pitched to a bunch of different investors with a new slide deck I made.

Tony:
Interesting. Let’s talk about that a little bit. So you guys obviously do well with this first deal and then you stumbled upon the second property. So tell us about the second deal. How’d you find it? Was this another off market deal? And walk through how you kind of put the financing together to close on this one.

Ava:
Yeah. So actually for this one, I’d love to go step-by-step on how I acquired it and the whole process that it’s applicable to anyone. So teenager or not, you can do this no matter what your age is or how much money you have.
So I guess going into the second deal, since it was new asset class as a short-term rental, I needed to educate myself. And whenever I do go into a new asset class, I always find the best book that everyone recommends about it. So in this case it was Short-Term Rental, Long-Term Wealth by Avery Carl, which is a BiggerPockets book, I swear I’m not biased. It was so good.
She talks about how to acquire the property and then after the management side of it, and then I also went on to YouTube for education. And you have to be careful on social media because a lot of the people who are posting about real estate in general, specifically tend to, it’s sometimes they’re more about the money than actually offering people value. So you have to really seek out the people who are providing value over money. And there’s two YouTube channels that I love.
So Tony, I’m going to pretend you’re not here, but I love Tony and Sara’s YouTube channel, The Real Estate Robinsons. I swear this sounds so biased, but it’s not. But I love their videos and I think my favorite video was the messaging template video you did for the automatic, that was so helpful. And again, that video’s not going to get millions of views, but you still posted it because it was valuable, which I really appreciate.
And then also Robuilt, so Robert Abasolo who is the co-host on the BiggerPockets podcast. So that’s step one, educating yourself. And then step two, is what I love to do is make a step-by-step to-do list of exactly what I need to do to acquire this property.
So for short-term rental, I just wrote that all out checklist form, and then I just write a date next to each step. What date do I want to find an agent? What date do I want to choose what market I’m in? So then you can be like, “Okay, in 60 days I should have a property by then.” And then the next thing I did was figure out financing. So this is where the pitch deck kind of comes in.
I made my slide deck and we actually had, me and Ben had a business class and you had to make up a business. So we did the Airbnb thing and that’s where we actually originally made the slide deck. But it was super intense because we had a business competition and 60 kids were in this class and we had to present our presentation. And if you won, you didn’t have to do any more assignments the rest of the year. And we won, with our amazing slide deck. So that was awesome.
So we use that pitch deck on people just at the REIA because there’s a bunch of investors there. And it was kind of mortifying because it’s easier to pitch to your parents than to these investors. But after about 20 people, we finally got someone to say yes, but it wasn’t humiliating. It was just really scary, especially getting rejected in person, because all of these were in person.

Tony:
Ava, I just want to pause here for a second. So you said that you pitched it to 20 people. Was this you standing on stage, pitching to an audience of 20 people or were you one by one pitching to 20 different people who said no?

Ava:
So for the one I did in class, we actually had 20 business owners come in and we pitched to them. And then when I did it just for my own personal Airbnb reasons, I pitched it to 20 people separately.

Tony:
So I want to talk about how you initiated that conversation to pitch it to those people separately. These were people you had met through the REIA I’m assuming, but how did you actually set up the call to say, “Hey, I want to pitch you on this next deal that I’m working on”?

Ava:
Yeah. So first I just went around the REIA, I asked around and wrote down who all the investors were, got their business cards or information. And then individually I would just reach out, set up a meeting, reach out, set up a meeting, because honestly, I didn’t want to set up more meetings than I had to.
So I do one by one, which is kind of tedious, but after a couple months I finally got someone to say yes. So this wasn’t something that happened in a week. It took a while.

Tony:
So one theme that I’m noticing, Ava, is that you have a very high level of determination and you do well with rejection. That first deal that you and Ben got from cold calling, how long did you have to cold call before that first deal came through?

Ava:
Yeah. It was five hours every day for three months.

Tony:
Five hours every day for three months. You talk one-on-one with 20 different investors and hear no, but yet you keep going to find that 21st. There is so much value in that little nugget of the episode alone because there are so many investors or aspiring investors who after that first, not even the first rejection, just the thought of that first rejection, they’ll stop or they won’t move forward or they won’t take that action because they’re just afraid of that first rejection.
You got rejected for three months straight, for 20 conversations straight, but you didn’t let that stop you. So I’m just so incredibly happy that you did move forward because that is such a big lesson for our rookie audience.

Ava:
And something interesting about that, is I’ve started other businesses other than real estate and getting rejected so much in real estate and then moving to marketing and other businesses, real estate is honestly, I think it’s the best business to start because you have to market like crazy to get a deal. But if you take that same amount of marketing you did into a different business, a lot of the times it is so much easier.
I did not realize how much you had to, I wouldn’t say harder because that sounds discouraging, but real estate, you have to try really, really hard to get that deal because a deal is life changing.
I mean in other businesses, if you market and you get a client it’s not necessarily life changing. That’s why it should be hard, but just applying it to other businesses, it’s crazy how real estate has still helped me so much in business in general.

Ashley:
That’s really cool to hear, and that’s interesting as to that progression of taking things that you’ve learned from one business and easily implementing them to another business instead of like, “Okay, this is a whole different industry, I’ve got to start from scratch again.”
And really taking those tools and I think that’s what a lot of our listeners have to realize are things that you’re doing in your nine-to-five W2 job that you may hate now. There’s got to be at least one thing you can take and implement it to give you that leg up, that advantage in a real estate business.

Ava:
Also, to mention the financing we did for the short-term rental, this is what I pitched in the slide deck is, it’s kind of similar to what I did before. Avery Carl mentioned this in her book, but it was essentially taking the down payment, the repair costs, the closing costs, adding that big chunk of money together and splitting it.
So that’s kind of the same thing we did. But we’re the investors, they would get the loan, so the money partner. They would get the loan and they would pay all that money up front, including our half. And then us, we are the sweat equity partners. We would do all the work to all the management, get the things set up, and then we’d take any profit that we made from the Airbnb and start paying down our half.
And we got this in last May, so we’re almost done paying off our half with all the profit, but once our half is paid off, we’ll revert back to splitting. We’ll revert back to splitting the cash flow 50/50. But the reason I say anyone can do this is because we don’t have any money in this deal and we use partners so it didn’t really matter our age.
So that’s why anyone can do this method just with that partnership. I’m not saying this, it was a very hard deal for define for that reason to make this partnership work, but it is possible and it does show that anyone really can do this.

Tony:
Yeah. That is so incredible, Ava. There’s so many investors who don’t necessarily have all the capital they need to grow their portfolio, but you’ve just displayed in an incredible way, that as long as you focus on building your network and providing value to other people, there’s a good chance you can find someone that has the capital to fund your deals.
And the structure you use, it’s another great way, right? It’s like the first deal you did with your parents. It was just kind of you put up half, they put up half, you guys split everything half. This deal, this other partner brought everything to the table, but you worked out a way to repay them with the cash flow.
There’s so many creative ways you can structure a partnership to still make it a win-win. Just out of curiosity, Ava, where’s that short-term rental at? What city in? What city is it in?

Ava:
Yeah. So that actually kind of leads to my next step, which is choosing your market. So I know you have one there, but I have one in the Smoky Mountains of Tennessee. And the reason we chose that market is there’s so many reasons.
First off, the policies were great. The economy relies on short-term rentals there to make money and then also the price, so it’s gotten really competitive, we’ll just say that. But we were able to get a deal that made the numbers work.
So you got to make sure the average daily rate along with the medium home price and the occupancy rate, you got to make sure that works. So using sites like AirDNA for example, that’s kind of where we found the numbers. And then, I’m trying to think, policy, price, what is the third P? Popularity.

Tony:
Popularity.

Ava:
That’s it. There you go.
So there’s Smoky Mountains, number one most visited national park in the US. So obviously it was a great place because a lot of people are going there and national parks, they will never die. People will always love them unless the world all catches on fire, so they’re safe. I say they’re a safer area, it’s completely safe.
But then the next step was kind of just determining the property criteria, so how many beds and baths we wanted and then for the Smoky’s, you want a cabin, obviously you wouldn’t want a modern house there, that just wouldn’t make sense. So the cabin, number of rooms, just and also we wanted one with a hot tub already because a lot of people like hot tubs there, the guests that come. And then after that we needed to figure out how are we going to find this deal.
So we ended up using an agent and going on market. And when you do go for an agent, I recommend finding someone who has a deal on that market. The agent has a deal, and no short-term rentals in that market because it’s always nice to have someone helping you and confirming like, “Oh, this would make a great Airbnb.”
And then the next step is honestly just finding the deal. And basically I think, trying to think, my goal was just to find a deal before I turned 17 and we got it under contract three days before I turned 17. Sorry, I did it, but it took probably two months of waking up early every day, checking out the MLS, analyzing a bunch of deals before we found the one where the numbers were right.
But after that, after you closed, it’s basically just setting up the property, getting it automated with all the apps and softwares. But that’s pretty much start to finish, how we did it.

Ashley:
I just want to say, and Tony and I have a separate little chat thing that we do, as to who’s going next or whatever we did or what should we talk about and we’re in there just hyping you up. It’s, she is explaining, analyzing a market better than some of our grown adult guests. Come on here. This is amazing. So would you be interested in talking deep into the numbers on one of the properties?

Ava:
Yeah. The one I probably know best is my first deal, the long-term rental.

Ashley:
Okay. Let’s go into that. I’m going to spit some rapid fire questions at you and then you can kind of go more into the story of how that worked. So what was the purchase price?

Ava:
So the purchase price was $175,000 even.

Ashley:
Okay. And what market was it in?

Ava:
It is in the Greater Milwaukee area.

Ashley:
And this was you did a mortgage with your parents on it?

Ava:
Correct.

Ashley:
And what kind of mortgage was it? Was it the 30-year fix, conventional?

Ava:
It was an investment, I believe it was an investment property loan. It was 25% down and the interest rate was four. Looking back, we probably could have gotten better just because when we bought it was at the time where interest rates were like three. But my dad was honest, he said it was an investment property, so that’s kind of loan we got.

Ashley:
Yeah. Well that’s not a bad thing at all. And then is it fixed for 30 years?

Ava:
Correct. Yeah.

Ashley:
Yep. Okay. And then how did you find this deal?

Ava:
So again, B found this cold calling. I will give credit to Ben. It was his cold call that got the deal. He’ll never let me forget it.

Ashley:
There you go, Ben. She gave you credit. Okay. And then what was the rehab needed on this property?

Ava:
So actually this is super interesting. So the property is over a hundred years old. And while this deal was off market, we still worked with an agent to close it just to make sure we’re doing everything right.
And when we got the inspection report back, the agent said, “This is the best inspection report I’ve ever seen.” And the house is a hundred years old, it needed $200 in repairs. It was crazy.

Ashley:
Okay. So you want to kind of go into a little bit. I know you’ve touched on it throughout the episode, but was there anything that kind of stood out to you about this property?
Anything that failed or that you just weren’t aware of? Something that went wrong? Huge success. I mean, I think only having $200 in repairs for the property was a great success. And then also kind of wrap it up with what your cash flow is.

Ava:
Yeah, of course, so I guess we can just go right into the numbers. So it was already a rental previously, so we had inherited tenants and essentially since it was 25% down, our mortgage was a little bit lower, but the final numbers look like this. So it’s a duplex. So there’s two units and our final rent, our rental income is around 2100. Our mortgage payments plus expenses, insurance taxes is around 1500.
We do not have to pay any of the utilities just because our market that we’re in, it’s just law. You don’t have to do that. You have the tenants pay it. So we have about $600 a month in cash flow and then we split that in half with my parents. So we each get 300. And something about this deal is, that’s kind of funny I guess, is me and Ben decided to take on the property management role of the property. And just at the end of the day, being 16 and being a landlord, no one takes you seriously. So that lasted about two weeks.
So we were inheriting tenants and we had one encounter with them because their lease was ending, so we had to renew it. And so I just remember that day getting ready, I put on a suit, put on makeup to myself look older, I’m literally with the suit. I wore sneakers, so I don’t even know what I was trying to get at here.
But I remember getting into the property, my hands were shaking, clammy too, I was sweating. But we sat at their kitchen table and I’m going through this rental agreement that we drafted up with our attorney and getting to the expectations and the rules part, and I’m getting through these so quick because I just want to get this over with.
And I started saying, “Oh, there’s no smoking in the property.” And then as I say that, I literally, my ice dart to the ashtray on the table and it was the most awkward experience for my life. I was staring at the tenants, staring at the ashtray and it went silent. Let’s just say they did not sign the lease. They’re not our tenants. We never continued that with them.

Ashley:
So what happened? Did they move out the next day?

Ava:
Okay. So their lease expired in two weeks. So we basically, I just didn’t know what to do. So I just kept reading the rents for agreement. And then originally we were going to have them sign it there, but I just left it at their house. I’m like, “Yeah.” And let’s just say they ended up moving out.
But never again, we hired out property management and I do not regret it. Honestly, it’s been so seamless because we interviewed a bunch of people, but it was mortifying.

Ashley:
So did you include a property management fee when you ran your initial numbers on it?

Ava:
Yeah, I did because we were going to pay ourselves to do the property management. So yeah, we did.

Ashley:
That is so smart. And that’s what I wanted to hit at, is that even if you’re going to self-manage to start, is to run the, put that number into it in case you ever decide to outsource management.
And I love that even more is when you are paying yourself to do it because you had partners, your parents, and you guys are doing the self-managing, not your parents, and it’s not fair you’re doing that for free while you’re splitting the cash flow evenly.
And any of my business partners, we did the same thing too. When I was managing, I would take an extra pay, out a cut for doing the property managing on the property if they weren’t doing anything. So smart. And then what about the short-term rental?

Ava:
For management purposes?

Ashley:
Yeah.

Ava:
Okay. Yeah, so just with all the technology and the Airbnb softwares, we personally decided to manage that and we use a ton of different softwares and literally, I probably work on my Airbnb because I only have one, it’s maybe 10 minutes a week.
We have automatic messaging, saying the guests giving them the code and the directions of the property. And we also just have automatic things with our cleaners and it’s just, it’s so nice. You just have to put in the work to do the research to figure all that stuff out. But once you do, I recommend you go that route because you don’t want to be paying 25, 30% in short-term rental management fees because it really adds up.

Tony:
Yeah. I think it’s interesting, right? I know a lot of people who have property managers for their long-term rentals, yet they self-manage their short-term rentals.
And it’s weird because you think that it would be the other way where people would be more willing to self-manage their long-term because it’s one tenant, one person. But the short-term rentals, I think there is an element because there is so much automation and so many things you can do to where it is easier to self-manage those in a lot of ways.

Ava:
It is.

Tony:
That’s awesome. And sorry, I know you mentioned this, but can you just restate it one more time? What’s the cash flow that you guys are getting now after the management fees on the long-term rental?

Ava:
On the long-term rental, we’re getting about $600 and then we split that 50/50, which 300 each.

Tony:
Not bad. Not bad at all. Cool.
Well, anything else from you, Ash on this deal or should we hit the exam next?

Ashley:
Yeah. I think let’s go to the exam. So we have three questions for you today, Ava.
The first one is, what is the one actionable thing rookie should do after listening to this episode?

Ava:
I would say, first, you need to determine an asset class you want to do, and then you need to educate yourself on it and make that step-by-step checklist. Because once you have that checklist and it’s so much, because it seems so crazy when there’s a whole bunch of things, you’re like, “Oh, I have to do this, I have to do this. I’ve talked to insurance people.” But if you just lay it out on a checklist step-by-step in front of you, it cancels out all the noise because all you have to focus on is that next step. And if you have due dates by it, it’s great for setting goals.
So I recommend just figuring out what asset class you want to do and just choose one, whether it’s multifamily Airbnbs, arbitrage, anything, and then make that checklist with a step-by-step, actionable steps that you can take.

Tony:
Love that answer. All right.
Question number two, actually before I ask this question, so did you graduate from high school already, Ava?

Ava:
So technically I should be a senior, but I graduated my junior year, not because I’m extra smart, but just because I took the credits I needed to on time.

Tony:
Got it. All right.
So my next question then is what’s one tool, software app or system that you use in your business?

Ava:
So the one software I choose would be Guesty, it’s basically an Airbnb, it’s a system that covers pretty much everything for your Airbnb. It has automatic messaging on there. You can connect your schlage lock to make new codes for each guest on the door lock.
It’s just an all-in-one platform where you can see all your bookings, because let’s say you have a listing, you can post on Airbnb, but you can also post it on Vrbo and all the other booking platforms. And it will basically give you an overview of all those platforms together in one.

Ashley:
Okay. And our last question is where do you plan on being in five years?

Ava:
So I, right now have another business that has to do with helping people build their personal brands with short-term content on social media. So right now I’ve been super honed in on that business to get capital for bigger multifamily deals, because after exploring a bunch of the asset classes, I realized I don’t like flipping. My heart lies in multifamily and it will forever ever.
So I’ve been basically just trying to hoard money to buy those properties myself this time because I love the idea of using investors, but it’s a lot less stressful when it’s just your own money because I never ever want to lose someone else’s money.
So basically I’ve been focusing on just building up a lot of cash for that. But then also at that point, I think my biggest goal in life is to be buying businesses, whether they’re real estate businesses or not. At the end of the day, cash flow is cash flow and I think buying businesses is a really great way to do that.

Ashley:
Hey, awesome.

Tony:
All right, cool. So before we wrap things up, I want to give a shout to this week’s Rookie Rockstar. This week’s Rockstar is a name you might know. So if you’re active in the Real Estate Rookie Facebook group, you 100% know this name. He’s also a previous guest. I always forget his episode number, but you can look him up.
But this week’s Rockstar is Kevin Christensen and Kevin says, “This is what it’s all about. Ricky’s my 19-year-old daughter and her 19-year-old husband just closing their first investment property. At 19 my wife and I were horrible with money. My wife and I didn’t buy our first investment until we were 36. I cannot imagine where my kids will be at 36, armed with the knowledge that they’ve gained over the last few years.” And that he’s super proud of them.
But he finished it off by saying, “Never have I more felt the old adage, feed a man once and he’ll eat for a day. Teach a man to fish and he’ll eat forever.” All right, so Christian, Kevin Christensen. We love that man. And congrats to your wife and your son-in-law for that amazing first real estate deal at 19.

Ashley:
And Kevin’s episode was episode 51, if anyone wants to go back and take a look at it.
Well, Ava, thank you so much for coming on to the episode with us. We really appreciate it. Can you let everyone know where they can reach out to you and maybe ask you a couple questions?

Ava:
Yeah, of course. So on every social media I’m at @avayuergens, that’s A-V-A, and then the last name is Y-U-E-R-G-E-N-S, and that’s Instagram, TikTok, YouTube, everything.

Ashley:
Okay, awesome. Thank you so much. You definitely brought a lot of value to this episode and I hope everyone learned a lot, but talk about a huge inspiration and that’s what I love so much about being a host on this podcast that after these recordings I get so motivated and inspired. So thank you so much for sharing your story with us.

Ava:
Thanks for having me, guys.

Ashley:
I’m Ashley, @wealthfromrentals and he’s Tony, @tonyjrobinson on Instagram, and we will be back on Saturday for a Rookie Reply. (singing)

 

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Ridwell Lands Over 75,000 Recycling Customers By Meeting The Moment

Ridwell Lands Over 75,000 Recycling Customers By Meeting The Moment


Ridwell’s father-son origin story is as compelling as it is adorable. Ryan Metzger, and his then six year-old son Owen, turned a weekend project in 2018 to find a home for used batteries into a fast-growing business with over 75,000 customers who pay around $15/month for the service. Ridwell has recycled or repurposed over 11 million pounds of hard-to-recycle items since then. Their initial efforts were well meaning, but it was Ryan Metzger’s discovery that the recycling industry was in turmoil that was a catalyst for launching a business. Metzger and his co-founders met the moment.

Certain startup stories lend themselves to a narrative built around the question, “why now?” Why hasn’t this solution been created yet? What factors align to make this the perfect time to introduce this service? Every startup story needs to be logical. It must make sense. A good “why now” can be the foundation for your story logic. Here’s how Ridwell’s story started, why it was the perfect time to set up the business and how it’s going today.

“How It Started”

Ryan and his wife, Erin, grew up on the West Coast where recycling was an important family value. When they had their own home, they tried to throw out as little as possible. The Metzgers had a place in their basement where they gathered batteries, plastic bags, old clothes, and Styrofoam, because they hated the idea of sending the items out to sea or into landfills. They just didn’t know what to do with the stuff or lacked the time to get rid of it all.

One weekend in 2018, Ryan started to search for a place to recycle the old batteries. Once he found a destination, Ryan and Owen thought they’d check in with some neighbors to see if they had any used batteries of their own. Some neighbors were interested so Owen went door-to-door collecting batteries (Ryan said the idea was inspired by an old-fashioned paper route, but in reverse). After a while, Ryan and Owen started collecting other items. Ryan built a website called “Owen’s List” to help organize the pick-ups and before long 4500 Seattle neighbors were on the site.

Ryan realized this had the makings of a business. His environmentally-conscious Seattle neighbors needed to find an easy way to dispose of hard-to-recycle items; but it was the timing that heightened the opportunity. China had just announced that it would no longer accept the West’s items for recycling. Based on this news, journalists and citizens alike started to wonder whether the recycling they brought to the curb was actually being recycled or rather just ending up in landfills. There was an immense lack of trust in the system. It was critical for Ryan and Owen to be clear on explaining where everything went. They would list each of their partners and would show photos of items being dropped off. This is something that Ridwell has continued to this day.

Some of the best innovation stories happen because of timing. Once the startup storyteller realizes what people care about in the moment, they jump on that. On Ridwell’s site, transparency is front and center. Their customers want to know where things are recycled and how; so Ridwell is saying, “we’ll tell and show you.” Their overall value proposition is “Wasting Less, Made Easy;” but one of the primary benefits is, “Feel Great About Where Your Stuff Goes.”

“How It’s Going”

Owen is 11 now, but he isn’t the only character in this story that has grown since 2018. Ridwell raised capital and has expanded to several cities, including: Portland, Denver, Minneapolis, Austin, and the San Francisco Bay Area. Their team of 200 is now finding homes for new items so they don’t end up in the landfill, including: multi-layer plastic, eye glasses, corks, political yard signs, linens, and more. Ridwell is paid for some of the items, donates others, and even has to pay for a few things to be disposed of properly.

As Ridwell moves into new communities, they give residents a say in what they pick up. Often people are most conscious of the “plastics in the ocean” problem and select plastic film. After a one-time offer to pick up for free, Ridwell tells its story with transparency front and center. Once the story resonates with a customer, Ridwell offers several pricing plans to trial the service. There are other ways to dispose of these hard-to-recycle items, but Ridwell contends that no one else takes more things, makes it so easy to do so, or tells you what happens to everything.

The business is currently growing by over 50% per year; and with high retention rates, they can invest a fair amount in advertising, social media content curation and a referral program to attract new customers. As Ridwell grows, new organizations are coming forward looking for the items that Ridwell collects. Food banks reach out when getting low on supplies and Ridwell rounds up canned goods. In Denver, a refugee support group sought old coats. A wildlife center welcomed old blankets and pillows for the animals to nestle in.

The best part for Ryan is hearing from customers. One customer told Ryan, “I can’t bear to throw this away.” With Ridwell, you no longer have to feel bad about doing so. Most of your hard to dispose of items will stay out of the ground and find a new home. And due to lessons from 2018, Ridwell will tell you where that home is.



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How to Achieve Financial Freedom Through Real Estate

How to Achieve Financial Freedom Through Real Estate


Financial freedom is the goal we’re all after. Whether you want to replace your nine-to-five income, retire your spouse or family members, spend more time with your loved ones, or just have enough money to travel the world, reaching financial independence is truly the American dream. And the wisest, most stable way to find financial freedom? Real estate investing! For generations, rental property investing has been the foundation of many millionaires’ portfolios, and you can repeat their path with four simple steps.

To give you the complete rundown on the four steps to financial freedom, we’ve got Dave Meyer, VP of Data and Analytics and host of On the Market, on the show. Dave embodies the financially-free life most people dream of. He lives abroad, chooses to work, and eats copious amounts of sandwiches every day. But what most people don’t see is the decade of hard work and dedication that Dave put in to get up to this point.

Dave will explain exactly how to calculate the passive income you need to find financial freedom, where to start investing in real estate, how to analyze a real estate deal from scratch, and the one tool that EVERY investor can use to build a rental property portfolio faster.

If you want to become a real estate pro in 2023, sign up for BiggerPockets Pro and use code “ANALYSIS20” for a special discount. 

Dave Meyer:
This is the BiggerPockets podcast show 742. The Four Steps to Financial Freedom is about how you can still make positive, concrete, positive steps towards achieving pretty much any type of financial goal, even in today’s market conditions. The content covers really practical information like how to pick a market to invest in, what’s a good cash on cash return, what sort of ROI you should be looking for. We even go through individual metrics so that you can go and research specific markets yourself. We’re going to talk about how to find leads to build your deal pipeline. We’ll obviously get into property analysis, because that’s sort of my thing.
What’s going on everyone? This is Dave Meyer, your host for today’s special, different episode of the BiggerPockets Real Estate podcast. If you listened a couple weeks ago, we released a bonus episode where I went through a webinar I did recently about investing during a correction. And it was really popular. We got really good feedback about it, so thank you all for listening to it.
And we’re going to go through a webinar I put together just over the last couple days called Four Steps to Financial Freedom Through Real Estate. And what we’re trying to do with these types of episodes is give you more practical, step by step information about investing in current economic conditions. I think this is going to be really practical for you if you are interested in pursuing financial freedom, which I’m guessing you are, because you are listening to this podcast.
Today’s quick tip is, I guess it’s kind of a two-parter. The first one is if you’ve ever thought about becoming a BiggerPockets Pro and want to do it today, we have a 20% off discount code for you. Just use the code Analysis20. That makes a already great deal and even better deal for pro, and it really gives you basically all of the tools that you need to start scaling your real estate portfolio.
But we even have an extra bonus, which is the second quick tip. Which is that if you go Pro today using that code Analysis20, you get a free copy of the book I wrote with J Scott. It’s called Real Estate by the Numbers. And it’s designed to teach you how to analyze real estate deals like a pro. Normally that costs $46. But if you go and become a BiggerPockets Pro member today using the Code Analysis20, you’ll get that completely for free. If you have any questions or thoughts for me about this episode, make sure to hit me up on BiggerPockets.
Settle in and focus, because the topics, and tricks, and tactics that I’m going to be talking about today. They’re not hard, but they’re incredibly powerful tools to help you achieve whatever financial goals you might have in mind, and sort of the financial goals that got you to attend this webinar in the first place.
Before we jump into everything, I’ll just give you a quick high level overview of what we’re going to talk about today. At the end of this webinar, you can expect to have learned how to set your goals, how to find the right market to invest in, find the right deals within that market, and to analyze those deals to determine which ones are actually worth pursuing.
So as the topic and title of this webinar implicates, we’re talking about four steps to financial freedom. And we’re not going to make you wait for them. Those are the four steps. How to set your goals, pick the right market, find the right deals, and analyze those deals. And those four steps, I know it sounds really simple, but it is true. Those things can help you, and they are really the essential things to getting you to financial freedom.
And I’m actually just going to add a fifth thing, that yes, you can do this in today’s market. And I know we are in a weird housing market, a weird economic climate. But let me just tell you something. I have bought deals in the last couple of weeks. Every single experienced investor that I know is still buying deals right now, because they know how to adapt their strategy and to find the right deals in really any type of economic climate. The steps that I am going to walk you through today, these four things work in really any type of economic climate. And as we get through the webinar, I’m going to talk about some tactics or things that you can change in your shiftings, but particularly when you’re analyzing deals and finding deals, that can help you adjust and still make profitable, good long-term decisions about your finances, even during this type of economic climate that we’re in.
Let me just quickly introduce myself. If you don’t know me already, my name is Dave Meyer. I’m the Vice President of Data and Analytics at BiggerPockets. That means I get to work at BiggerPockets for full-time, which is amazing. I’ve also been investing in real estate for more than 12 years. Mostly in rental properties. I have one short-term rental. I live in Europe now in Amsterdam, and so I also do a lot of passive investing, in syndications and in lending funds.
I host the On The Market podcast, which if you like staying on top of the economy and housing market news, you should check that out. It comes out every Monday on Friday on neither Spotify or Apple.
I wrote a book with J. Scott called Real Estate by the Numbers, which teaches you how to analyze deals like a pro. But most of all, what I want you to know is that just like all of you, I’m guessing a lot of you are probably relatively new to real estate. Maybe some of your experience. But just like all of you, I was once new to real estate too. I really was unsure what I was doing for the first several years that I was investing in real estate.
But ultimately, I came up with some simple frameworks that I use to pursue my long-term goal of financial freedom. And that has helped me through ups and downs, through bear markets, through bull markets. All of that is really manageable once you know some of the tactics and simple strategies that real estate investors have been using really for decades.
None of this stuff is really revolutionary. It’s not new. It is proven. These are proven things that literally tens of thousands, hundreds of thousands of people have done before. You just need to do them for yourself, and that’s what we’re going to do.
If you do have any questions about this, you can always find me on BiggerPockets. After the webinar, you can hit me up on BiggerPockets or on Instagram where I am at @thedatadeli, I post all sorts of news, data, econ type stuff there. You should check it out.
Okay, so we talked about four steps to financial freedom. And we’re just going to jump right into this right now. No more waiting. Let’s get to the first step. The first step to financial freedom is knowing what you want. What does financial freedom mean to you? And I know when you think of this, sometimes people start thinking of financial freedom as being rich. Maybe you dream of buying a fancy car, or going shopping, or extravagant vacations.
But for most people, and at least for me, that is not what financial independence and financial freedom is about. And rather than finding these showy things, it’s much more about being able to do the things that you want, when you want, and with who you want. And for some people like me, love traveling. That is something that it really motivates me, and my own investing and pursuit of financial independence. For some people, that’s taking time with their family, or being able to start a family and not having to work all the time.
And ultimately, I think the most common theme that I see among people who want to pursue financial independence is what they’re really looking for is not money, but it’s actually time. They want to have more freedom in their day to do what they want. Some people like me still continue to work even once you’ve achieved financial freedom, but that’s because we like to, not because have to. I get to choose what I do with my time.
And I think that is the most important thing about financial freedom is that time, unlike money, is a finite resource. You can’t make more of it. And so that to me is the most precious thing you can have in this life. And so financial freedom, although it’s focused on money, what it’s really about is allowing you the time to do what you want.
So I think the first step for people, and I found this very, very helpful, and I see people all the time benefit from this. Figuring out what that number is. How much money do you actually need? Because so many people come up to me and they’re like, “Dave, should I flip houses? Should I buy a rental property? Should I do a syndication?” I’m like, “Well, what are you trying to get to?” And most people, they don’t actually know what they want, and that’s super hard. How can you enact a plan? How can you get somewhere if you don’t even know where you’re trying to go?
It’s like if you pulled over on the side of the road and you asked someone for directions and they’re like, “Yeah, I’d love to give you directions. Where do you want to go?” And you’re like, “Well, I don’t know.” How could that person possibly give you directions? You need to have in your mind where you want to be going. And for financial freedom, that is extremely important.
And so as you’re thinking about this, I recommend you make your goal, you make a financial freedom goal. And you want to make it smart. Maybe you’ve heard of this before, I don’t know. A lot of people use this. It’s very common in business, something called a SMART goal. And I find that making goals in this format helps you stick with them better than other types of goals.
And so when I say a SMART goal, what that means is that the goal is specific. So it has to be a very specific number. So you don’t want to just say, “I want to be financial free.” That’s not a SMART goal. To make it smart, you need to be specific.
So what is financial freedom to you? Maybe it’s that you want $7,000 per month in cash flow, in passive income. So that’s specific. It’s also measurable. Through accounting, you can figure out how much cash flow your portfolio is making you every month. So by saying, “I want $7,000 per month in cash flow,” it is both specific and measurable.
You also want to make it actionable, which you’re doing right now. You are making a goal that is actionable, because real estate is an actionable way to pursue financial freedom. Relevant. By most people’s metrics, cash flow is what you want if you’re pursuing financial freedom. And so as long as your goal is about cash flow, it’s probably relevant.
And then the last one, don’t forget about this, is time bound. So that means you have to put an end date to this goal. You can’t just say, “I want $7,000 per month in cash flow.” That’s pretty good goal. But if you say, “I want 7,000 per month in cash flow within five years,” now that is a powerful goal. It has started the clock in your head, which will start motivating you hopefully to start getting towards this goal.
So I really encourage you. You don’t have to do it right this second, but you probably have a number in your head. I’m guessing all of you’re sitting there, it’s like, “Mine’s 6,000. Mine’s 10,000.” I don’t know. But after this webinar, take some notes, write this down. If you don’t have something in your mind right now, write it down. After this webinar, go think about what it is that you want out of pursuing real estate. Because I promise you, getting a crystal clear idea of what actually matters to you is going to be motivating. It’s going to help you stay on pace, on track. It’s going to help you through the difficult times.
There are difficult times in real estate investing. It’s not hard, but there’s going to be challenges. And having that crystal clear goal is going to be really helpful to you.
So ask yourself, are you ready to achieve that goal? I mean, once you have written that down on paper, once you know in your mind what it’s going to be, are you actually ready to put in the time and the effort to do this? It’s not hard like I said. But it does take action. It does take you actually doing something.
Real estate they say is passive, and it is much more passive than a normal job. But it’s not like you can do nothing. You actually have to get up and take action to start pursuing that goal that you have. So let’s do that. That is the goal number one guys. Sorry, that is step number one is to set your goal and come up with that intention that you have that’s going to guide you through the rest of your real estate investing.
All right, step number two is picking the right market. Once you know what your goals are, you have to start backing into how you’re actually going to pursue that. And the number one thing I’d recommend you do next is picking the right market.
And when I say market, I’m talking about a location. So you could say California or you could say Los Angeles. Or maybe the specific neighborhood within your metro area that you want to invest in. But maybe you don’t know. So there are two key questions that I think you need to ask yourself when determining what kind of market you want to invest in.
So number one question: is your goal related to net worth or cash flow? So as I said, if you are pursuing financial freedom, most people want their goal to be about cash flow. Because cash flow, unlike building equity, which is the other way you earn a return as a real estate investor… Unlike building equity, cash flow can easily replace your nine to five income, or your W-2 income, or whatever your income is. So that is really important. So I’m going to assume most people are talking about cash flow here.
Personally sometimes, I look at both. Sometimes I invest for cash flow, sometimes I invest for net worth. That is really up to you. But I think the important thing here is that historically, there is a trade off in certain markets between cash flow and appreciation. So there are certain markets that just appreciate… And when I say appreciation, I just mean the value of the homes go up. So some markets appreciate far more than other ones.
So some that come to mind are San Francisco, or Seattle, or Boise over the last couple years. These cities have exploded in popularity, and property prices have followed soup. The thing is though, when properties appreciate like that, it makes cash flow harder to find, right? Because rent doesn’t usually grow as quickly as home prices. And so when home prices grow faster than rent, it makes cash flow hard to find. So that means that the cities that appreciate a lot are typically harder to find cash flow. It doesn’t mean it’s impossible, but it’s just harder.
The other thing that you should consider is that some markets are better for cash flow. So when you look at a city like Philadelphia, or Baltimore, or Birmingham, Alabama for example. These cities, the property prices are not as expensive, and so they actually cash flow better.
So on one end of the spectrum, you can look at a market that really cash flows well. On the other end of the spectrum, you might have one that really appreciates well. Or you could pick one that’s right in between. These are cities like Tampa Bay, or Tampa in Florida, or Atlanta, or Nashville. These are good hybrid markets, that you can consider.
The second question that you need to ask is, do you want to invest close by? So some people really just sleep better at night knowing that they can drive to their investments if they want to and they can go take care of problems their selves. Other people don’t really care, and are willing to invest wherever the best deals are.
So ask yourself that question. There’s really no right or wrong answer. But should know for yourself, are you the kind of person that wants to see your property physically on a regular basis? Then you should invest close by. And you should just find the best market, the best neighborhood within let’s say an hour or two hour drive of your primary residence.
If you are willing to invest long distance, which is what I do now that I live in Europe. I only invest long distance. It sort of opens up almost any market to you, and you can start to examine markets for different qualities, different characteristics.
For example, I like to look at a couple of different criteria for evaluating markets. This works for long-distance investing. So if you’re going to invest somewhere far away, these work. But also it also works even if you want to invest close by.
I used to invest in Denver primarily. I still own a bunch of property there. And even in Denver, certain areas had good cash flow. Even though Denver as a whole, not a great cash flow city, there were still zip codes, there were areas that had good cash flow. There were other ones that were just exploding in property price. So these metrics that I’m about to show you work well both for long-distance and local investing.
The first one I love is called the rent-to-income ratio. And this is super easy to calculate. All you have to do is take the annual rent for a given area. I publish spreadsheets on BiggerPockets that you can check out. It’s called the file place on biggerpockets.com. You can find these spreadsheets that I published there.
But you just take the annual rent. So take the monthly red multiplied by 12, that’s annual rent. And divided by the average household income for the area. You can find this by Googling it. So again, you do have to take some action on your own. So just go Google it, and figure this out for yourself.
Most finance experts, personal finance experts, budgeting people say that you don’t want to spend much more than 30% of your income on shelter. So when you evaluate rent-to-income ratio, if you see that the rent-to-income is about 30%, that’s pretty good. That means that the market is pretty well-balanced. If you see that it’s well above 30%, that to me is a little bit of a red flag because it means that that area is “rent burdened,” which means that people are probably stretched a little bit thin for rent as it is currently. And hopefully, that means tenants can still pay their rent, but it does increase the risk that they can’t if they’re paying a large share of their income for rent. That’s a little bit of a red flag. And, it also probably hampers future rent growth, because there’s just a limit to how much people can realistically pay for rent. And so if the rent-to-income ratio is really high, if it’s 33, 34%, it’s not a huge deal. But if it gets to 40%, that is a red flag for me.
On the other hand, if the rent-to-income ratio is well below 30%… Let’s say it’s 22%. That’s to me something that looks really good. Tenants are probably very easily able to pay as agreed on their leases, and it bodes well for future rent growth. So rent-to-income ratio, great way to evaluate markets.
The second one is called the rent-to-price ratio, and this one’s also super easy to calculate. All you got to do is divide the monthly rent by the average purchase price. Sorry, on this deck it says annual rent. But that was a mistake. My bad guys. It is monthly rent divided by the average purchase price, for the rent-to-price. And rent-to-price ratio is awesome because it’s a proxy for cash flow, right? So when you do this, you’re basically saying, how much income are you getting? That’s the monthly rent. And comparing it to your biggest expense, which is the purchase price. And that ratio helps you understand how much cash flow you’re likely to get in.
You’re probably going to get a number when you evaluate this, somewhere between 1% and 0.5%. And the higher the better. So the higher the number, if it’s around 1%, it’s probably going to be a market that has abundant deals with cash flow. If you get something below 0.5%, it’s probably a market that doesn’t have a lot of cash flowing deals.
Again, that doesn’t mean it doesn’t exist. It just means that it’s going to be harder to find them. Because generally speaking, on average, when the rent-to-price is below let’s say 0.6%, it is probably going to be tough to find those deals. But because we’re talking about averages, that means that even in a market with a rent-to-price of let’s say 0.7, it means there’s going to be deals better than that. Maybe 0.8, 0.9, even 1%. And there’s going to be deals worse than that. But as an investor, it’s your job to find the deals that are better than that average and pursue them, which we’re going to talk about in just a minute in steps three and four. So that’s the rent-to-price. Great proxy for cash flow.
When I’m looking at markets where I want to buy, it’s one of the first things I look at. Again, it’s kind of a crude metric. So you still want to evaluate deals and analyze each and every one of them, which we’ll talk about. But it is a good way to screen markets if you’re considering a bunch of different markets.
The third one is population growth. When it comes to rent and home appreciations, everything really, it comes down to supply and demand. The more demand there is, relative supply, the higher prices are going to go. And as investors, once you buy an asset, you want the price to go up and you want your rent to grow up. And population growth is one of the best predictors of future rent growth and property appreciation, because it just means there’s more demand. So check out population growth. There’s tons of free websites where you can find this. The FRED website, the Federal Reserve Bank of St. Louis, they offer a lot of data for free. You can go check that out there.
The last one is economic growth. Again FRED website is another good place to do that. But basically when you want to predict appreciation and rent growth, you need people who can pay the higher rates. The coal economy in the area, in the market need to get better. So tracking economic growth like job growth, the unemployment rate, and GDP, which stands for gross domestic product. It’s basically just like an aggregate number that measures all the economic output for a given area.
If you look at any of those things, you want to find markets that they’re going well, right? You want to see an area with good, high paying jobs. You want to see relatively low unemployment rates, and you want to see strong GDP growth. So when you’re looking for markets, these are my top four things that I recommend you look at. Again, it’s the rent-to-income ratio, the rent-to-price ratio, population growth, and economic growth. So check those things out.
So that’s step number two guys. So as you can see so far, these are not super hard things that we’re talking about. Talked about setting a goal. That’s just looking inward and deciding what you want, what you need to achieve financial freedom. Step number two is selecting your market and figuring out where you physically want to buy an asset. And the next step, step three… And again, we only have four steps, so we’re moving along here. Step three is finding a property.
This gets a little bit harder, but it’s not hard. This is really about developing a system where you can look at a lot of property. So the number one thing I want you to know about finding a property is that most of the properties, almost all of them are going to be bad. That’s okay, so don’t get discouraged. I talk to so many people who are like, “I’ve looked at five deals and none of them work.” It’s like yeah, exactly. If they were all super easy, people would all be going out and doing that.
99% of the properties, maybe 98% of the properties that you look at are not going to be right for your goals. Maybe they offer strong appreciation, but you’re looking for cash flow. Or maybe the seller is delusional and is trying to sell it for a price that is not reasonable in any universe. Or maybe it has a lot of deferred maintenance, and you don’t want to pay to fix up the property. There’s a million different properties out there. There’s actually 140 million different properties in the United States out there. All you need to do is find the right one for you, or at least the next one. If you’re just getting started, you need to find the first one. But you always need to find the next one that is good for you.
So the way that I recommend that you look for deals is by using a system at BiggerPockets we call the LAPS system L-A-P-S, LAPS system. And basically, the LAPS system is designed as a fund. If you’re into marketing or know anything about sales, this is similar. It’s all about a funnel. Where at the top of the funnel, you need as broad of an exposure as possible. And that in real estate investing is leads, right? You need as many leads as you can possibly get.
So let’s say we’re trying to buy just one deal. What you need to do is find a way to get 100 leads, right? 100 leads are going to help you get to that one deal. And a lead is basically just a property that you’re kind of interested in. You don’t have to run the numbers yet. It’s just something you see. You’re like, “That’s in the right market. It’s a duplex. I’m looking for a duplex. The price point is about what I’m looking for. So that would be a lead.” You don’t have to even see it yet. You just need to know that it has the right, basic ingredients for the kind of deal that you’re looking for.
Then step two of the funnel in the LAPS system is analysis. So once you’ve got 100 deals, it’s time to actually analyze those deals and see which ones make sense for you on paper. Which one offer the right cash on cash return, offer the right potential for appreciation, offer the right economics for you, for you to actually pursue that deal? And so you need to go out and analyze all those deals. Maybe not 100 of them. Maybe some of them, you look at them and you decide that, “You know what? Of these hundreds, I’m going to analyze 40 of them.” And if that sounds daunting, don’t worry. I’m going to show you how to analyze deals quickly in just a second, but just stick with me on the LAPS system right now. So you get 100 leads, then you need to analyze 40 of them, and then you need to start pursuing them.
So of those 40, maybe there’s 10 that are really, really good. So we’ve gone from 140 now to 10. And those 10, you actually go out and start making offers on them. And you know what? Some of the offers are going to get rejected. And again, that is okay because you just need that one.
And so this is the system. It’s about going and looking at tons of deals, and being okay with the fact that a lot of them are not going to work out for you. As long as you find that one that meets the criteria that you are are going to support your long-term financial freedom goals. So that’s the LAPS system. So let me just walk you through and help you a little bit with each of these things.
So again, LAPS systems is leads. Let’s say you need 100 for your first deal. Where can you find them? Well, number one is MLS and agents. So one of the great things about the economic climate we’re in right now… And there’s not too many great things. There’s a lot of confusing, frustrating things about it. But one good thing that’s happened to the housing market is that there are way more deals right now. This is because we’ve gone from a seller’s market to a buyer’s market, which means there’s much more inventory. And it means that sellers are much more likely to negotiate. I participated in a deal recently where we bought a multi-family unit for 30% lower than it was last summer. 30% lower. And that’s not what they listed it for. But after a lot of the negotiation, that’s what we were able to get it for. Because sellers know that housing prices are rocky right now, and they’re willing to accept deals under list price.
And so it used to be over the last couple of years during the pandemic, you really had to find off-market deals, or at least that was the most reliable way to find good deals was off market. That is not true anymore. You can now find very good deals on the MLS, on Zillow, whatever website you want to use. There are a lot of good deals. So that’s the number one way to do it. If you don’t have an agent, I’m sure an agent can help you find that. If you don’t have an agent, you should check out biggerpockets.com/agent. You can get matched with a investor-friendly agent for free there, so that’s a good way to do it.
Online, obviously you can do your own searching. Either on BiggerPockets. We have a listing platform where you can find some on and off-market deals. Or you can do off-market deals as well, which is sort of like private marketing. You’re looking to identify someone who would be willing to sell a property before they actually list it for sale.
You might have heard of the term driving for dollars. This is an off market strategy. You might have heard of yellow letters or mailing postcards. These are all similar strategies to get off-market deals. But basically what it is you go out and find a property that you want to buy, and you make an offer before they go and put it on Zillow, and there’s a lot of other people who have the opportunity to make bids on that property.
I’ve done this. Found an area where I want to buy and just called some sellers, negotiated with them, and I’ve been able to successfully do that. It does work and you can find great deals like that, but it does take a little bit more effort just so you know. You have to actually go out and make a lot of phone calls. You usually have to spend a little bit of money on marketing for off-market deals. But it does work.
But again, one of the benefits of the housing market that we’re in today is that you can find good deals on the MLS, on Zillow. And so that’s probably the easiest way to do it if you’re new to this.
The second thing of the LAPS system… So that’s how to get leads, right? The second thing is analysis. And let me just tell you the three things about analysis.
So analysis is a little bit more complicated. With leads, you can find an agent, go on Zillow. You can do that. But the deal analysis actually has three components to it. The first one is the crystal clear criteria. Again, this is sort of similar to our first step in the webinar today when we were talking about coming up with a goal. The same exact premise is true when you’re analyzing deals. You have to know what you’re looking for. If you start analyzing deals and you don’t know what a good cash on cash return is, or what a good ROI is, then you’re never going to be able to actually pull the trigger. You’re going to be stuck in analysis paralysis. You’re going to be like, “Is this a good deal? I have no idea.”
The trick is to set your criteria up before you start analyzing deals. If you already know, “Hey, if I find a deal with a 7% or an 8% cash on cash return, I’m pulling the trigger.” Then you are less likely to get stuck in that analysis paralysis loophole. Instead, you could start actually going out and buying deals instead.
So when it comes to crystal clear criteria, I think there are five things that you should really be thinking about. So think about this. After this webinar, you can start writing this stuff down. But basically, one is property type. Do you want to buy a duplex? Do you want to buy a single family? Do you not care? If you don’t care, that’s also okay. Just when you’re writing down your criteria, be like, “I’m open to anything under four units.” Personally, that’s me. I’ll buy a single family if it’s right, or a duplex, or a triplex. Some people if you’re house hacking, you might only want a duplex or a triplex. So write down the property type.
The second is location, which we’ve already talked about in finding your market. But the more specific you can get, the better. So maybe when you think about the market and go through the steps, look at those metrics that I told you about, you decide that you want to invest in Jacksonville, Florida. Once you Jacksonville, go one step further and find a great location that you’re super excited about. Talk to your real estate agent. Talk to other investors about where they want to buy, and then put that in your criteria. It doesn’t have to be one zip code. It could be like, “I want anywhere North Jacksonville, or anywhere west of the downtown area.” I’ve never been in Jacksonville. I don’t know anything about it.
So just write down some criteria that in your head, you’ll know if you find that property, you’re going to like it. Price range should be pretty obvious. But given how much money you have, once you talk to your lender and determine how much you can qualify for a loan, figure out what your price range is and write that down as well.
Condition is really important. I think this is one that people really miss. And that is, do you want something that is “turnkey” or “stabilized”? Which means it’s in really good shape, and renters are going to like it right off the bat. They’re going to want to move in, and it’s going to be super nice. That’s great. I mean everyone kind of wants that, but they’re more expensive, and they tend to offer lower cash on cash returns out of the box if they’re really in good shape already.
On the other hand, you can buy something that needs a little work. Those are usually cheaper, but you have to put money into it to rehabilitate it. But they tend to offer higher upside.
This is called value-add, right? If you buy something that needs some paint, and it needs a new kitchen, and it needs new carpet, and you’re willing to do that work, you can usually earn a better cash on cash return because of it. And so that’s something you should think about.
And then the last one is profitability, which I sort of alluded to a minute ago when I was saying, “I’ll know if I get a 7% cash on cash return. That’s when you should get this good deal.” And so profitability, let’s just talk about that for a second, because I think this is a common question here.
Ask yourself, what is a reasonable rate of return? We’re going to talk about the metrics in just a minute. In just a minute. But think to yourself, what do you want? Some people come out and say, “I want a 15% cash on cash return.” Okay, that is possible. But risk and return are sort of counterbalances to each other. So any deal that has an amazing reward, there’s going to be associated risk with it. That is just how investing works.
So for example, you can buy a US treasury bond. You get 3 or 4% right now. That’s super low risk, but a 3 to 4% return is not very good. If you want an 8% return, you can probably do something that’s still relatively low risk, but it’s not going to be no risk like a bond or a savings account.
And as you go up in the amount of return that you’re targeting, you have to understand that there’s more risk. So flipping, for example. You can earn a 30% ROI on a flip. But flipping houses is relatively risky in terms of the spectrum of real estate investing.
Buying a rental property, you can easily expect to get an 8, 10, 12, even a 15% total return on your property, with relatively low risk. So I think that is a great rate of return that you should target. Some of that could be cash flow. Some of that could be through amortization or appreciation. But that’s something for you to think about, what level of risk and return you’re comfortable with.
And then you need to think about, what’s a good deal in your area? You pick a market and find out what a good deal is. Are you looking at deals, and all of your friends who are investors or every deal that you look at is a 7% cash on cash return?
Then all of a sudden, you’re analyzing your 40 deals like we talked about, and you see one that’s a 9% cash on cash return. That’s when you know it’s time to pull the trigger. That’s you know what deal is the right one for you to pursue, is once you establish what’s a reasonable rate of return, and what’s a good deal in your area.
And if you’re saying, “I don’t know, I don’t have friends, I don’t know what a good deal in my area is.” We’ll get to that because that will come from analyzing a lot of deals. If you analyze 40 deals, you’ll know what the average cash on cash return is for their 40 deals, right? Because you’ve just done it. I’m going to show you how to do that in just a minute.
But that’s a great way to do it. It’s just analyze a lot of deals. You’ll understand what a reasonable rate of return is. And then you’ll be able to spot the ones that are even better than the average, and those are the ones you want to go after.
All right. So once you know, these criteria, what metrics should you be looking at? And I’ll show you how to calculate these in just a minute. But number one, as we talked about, financial freedom is cash flow, right? And you probably heard this term, I’d imagine. But if you don’t know what it actually means, basically cash flow is if you take all the income from a property… For a rental property, that’s rent. For a short-term rental, that’s also income coming from your guests. So you take your total income. And then you take all of your expenses. That’s your insurance, your mortgage. We’ll get into all this, but all of your expenses. You just subtract it. That’s your cash flow. Super easy. So we’re going to calculate that in just a minute, but that’s what cash flow means. I just want you to understand what it means. We’ll do the math in an easier way in a minute.
Second one is cash on cash return. And so we just talked about cash flow. But if I told you I earned $300 a month in cash flow and asked you if that was good, what would you say? Well, if I spent $10,000 to earn 300 bucks a month in cash flow, that would be great. That’d be fantastic. But what if I spent a million dollars on my investment in order to earn 300 bucks a month in cash flow? That’s not so good. So you need to measure the cash flow as a percentage of your total investment.
And so that’s what you. Cash on cash return, basically you take your annual cash flow, you divide it by the amount of money, your cash that you invest, and you get a percentage. So one of the most common questions is… I’m going to cheat. I don’t usually do this. I don’t usually tell people what a good cash on cash return is. But I’m going to give you some rules of thumb that I use for myself.
So I would say that a decent deal with a 5% cash on cash return. Now, I wouldn’t do a deal with a 5% cash on cash return unless there’s some upside as well. So maybe I’m doing a value-add. Maybe it’s in a really good location that’s likely to appreciate. Maybe I know something about the zoning where I’m going to be able to add another bedroom or an ADU in the future. That’s when I would consider a 5% cash on cash return.
If I’m just looking at a deal for pure cash flow, I usually look for something at least 7 or 8%. If you can hit 10%, I think that’s a fantastic cash on cash return. And if you can hit 15%, that is a grand slam. You’ve found a great deal. But like I said, make sure that you’re not taking on an excess amount of risk to get that cash on cash return. It might be in a bad neighborhood, it might be a property with structural problems, or something like that, in order to get that 15% cash on cash return.
So when you see a great deal that is way better than every other deal, you want to be interested and jump on it. But also, be a little skeptical. Make sure you say to yourself, “Is this real? Is it too good to be true?” Because again, risk and reward, there are counterbalances to each other. And where there’s one, there is usually the other. So that’s two metrics. We have cash flow and cash and cash return.
We also have equity. I talked about building your net worth earlier, and equity is the amount of money that you have sitting in your deal. So if you take the property value, which hopefully is going up over time. And then you subtract all of your liabilities, which is basically your mortgage. The amount of money that you owe the bank and any other debts that you have to pay off when you go to sell the property. That’s how you get equity. And that grows over time through different ways that I’ll show you. But basically, your property value going up, paying down your loan helps that. If you do any value-add and improve the property at all, you can build equity. And that’s another way in addition to cash flow that you earn a great return as a real estate investor.
The last one is total profit, which is basically combining the two things I just talked about, which is equity and cash flow. So if you add your equity and cash flow together, you get your total profit. Which is at the end of the day, the highest, most important number for a lot of investors is, “How much are you making on this deal total?”
All right, so enough talking. Let’s actually do this. We’re going to run the numbers together. That’s the third step. So now we know the criteria, we know what metrics we’re going to look at. And now let’s do it. We’re going to run the numbers. I’m going to show you how to do this. So we’re going to actually just do this together. We are going to analyze a real live real estate deal, and I’m going to show you how easy this is, right?
Remember I said during the LAPS system that you need to be able to look at a lot of deals, you need to analyze a lot of deals. I’m going to show you how to do it quickly using the BiggerPockets calculator. So I’m just going to jump over here and just show this to you.
So I’m just going to jump over here biggerpockets.com. You can find this if you go to the tools area, there’s all these calculators here. I just hit rental property. So I’m going to just hit view my reports, just to show you that I really do use these calculators all the time. I have a master’s degree in business analytics, and I still use these calculators all the time, because they allow me to run deals really quickly. Which as we’ve talked about, is sort of the essential component to the LAPS system. You need to look at those 100 leads. You need to analyze, let’s say 40 of them. And doing a spreadsheet for every one of those 40 is going to take a long time. So I use these calculators, so I’m going to just show you how to use this.
We just hit start a new report, and I’ll just show you that I found a property here on the BiggerPockets deal finder. So if you just go over here to tools and hit real estate listings, you can find deals.
I was talking to an agent in Tulsa the other day. So I wanted to look for properties in Tulsa, and I picked this one right here. It is an occupied duplex that’s selling for $165,000. Each side is two bed, one bath. And this again, is in Tulsa, Oklahoma.
So this is what we’re going to look, we’re going to analyze this deal. I have not analyzed this before. I did find the listing before, but I don’t know what’s going on. Dahlia is the agent I was talking to. She’s a great agent if you are looking to invest in Tulsa.
Okay, so let’s just go back to the property calculator. I’m just going to paste in the address here, and it should auto find that and fill that in for us, which is great. And I’m also going to add a photo. And you don’t have to do this. But because the LAPS system necessitates that you are looking at a lot of deals, you probably might forget the address. At least I do. I will never remember 1050 North Irvington Avenue, but I will remember this photo. I guess that’s just the way I remember stuff. So I add photos to it because I think it’s helpful. And then next, we’re moving on to purchase. So what was it for? It was going for 165.
So I’m just going to assume at the beginning… And we’ll talk about this, because I do want to talk about offering under list price, especially in this kind of environment, economic environment. But for now, I’m just going to put it in a list price and say that we’re going to buy this for $165,000. And closing costs are going to be around four grand.
And if you’re wondering how I know that number of four grand, well, I’ve been investing for a long time, so I have a pretty good idea. But if you don’t, you could just check out these help things over here. So just click on calculate closing costs. And you could see, for example, typical closing costs are around 1 to 2% of the purchase price of the property. But it can differ. I’m going to assume it’s actually above 2%, because for lower price properties, actually I think it’s above 2%. Check that out.
So I’m going to assume then we need to discuss, are we rehabbing the property? I don’t really know anything about this property, but let’s just assume that we’re going to put some money into it. That’s one of the best ways to make money as a real estate investor. And I’m making this up guys. I just want to show you how to use these calculators, how to run a lot of deals. I don’t know if these are accurate. When you’re running your own deals, you’re going to want to think through each of these pretty carefully. I run a lot of deals, so I could do these pretty quickly. But you’ll get there.
So after-repair value, let’s say we think we can make the value of this property 200 grand, by putting in let’s say $15,000. So now we know what a lot of our costs are, and we’re ready to move on.
There’s something here that you should look at, which is this property value growth here. So we at BiggerPockets when we built these calculators, put an assumption at 2% property value growth.
And as you probably know, over the last couple of years, property values were growing insane. Sometimes we saw 10% year over year growth, 20% year over year growth.
But the reality is that for most markets, properties appreciate about the pace of inflation. Which I know inflation’s really high right now, but normally, inflation averages about 2 to 3% a year.
So what I recommend for people right now is to estimate low on the property value growth to mitigate the risk of housing prices going down. We just saw so much price appreciation. I don’t think we’re going to see a lot of that in the next year or two. So I would say 2% is fine. Let’s just put 1% in there just to be super cautious.
All right, next. Loan details. Because I’m an investor, I have to put 25% down. But if you want a house hack or you’re going to owner occupy a property, you can usually put 20% down. And again, if you need help on any of these inputs into the calculator when you’re first getting started analyzing deals, just click on this stuff and we’ll help you fill this out.
Next, we’re going to do interest rate. They’re about 6.5%. I’m just going to put that in there. Points charged. Again, I don’t think I’m going to get charged points. But if you put less than 20% down on a house hack, sometimes you get charged a little bit of extra money. And then I’m going to do a 30-year fixed straight loan. I love a fixed straight loan. I’m going to do it for 30 years and hit next.
So as you can see over here, we’re already doing pretty well on this property. We’ve done property info, we’ve blown the purchase price. Now I’ve done loan details. Now it’s time for rent.
This is one of the questions I get the most is, “How do you figure out rent?” Whole thing about the BiggerPockets calculator is it’s already telling us that for each of these units, it’s $795 per month. But let me show you how BiggerPockets actually comes up with that.
We have this other tool called the Rent Estimator over here. It’s actually a tool I helped build, which I’m pretty proud of. So if you check this out, I could just type in… I’m just copying and pasting the address. I’m going to do this and hit search address.
So what this does is it pulls comps for rent near this property. So we can see that in this area, there are a bunch of different comps. This one’s a one bed, one bath for 650 nearby. But this is a two bed, one bath. And so it’s going to average. There’s an algorithm that’s going to look into it and tell us, “Here’s probably the best comp right here. Two bed, one bath, similar size for 800.”
So we can look at each individual thing, we can learn some stuff about the property, like that the property taxes or $2,000 a year. We can learn all this great stuff about it.
The cool thing about the calculator that I really like is that this says the confidence level, and it’s telling you that the confidence level is low. Which is not ideal. But as an investor, I appreciate the fact that this is saying, “We think it’s 295, but we’re not super sure.”
So the best way to use this tool in my opinion, is use it when you’re analyzing those 40 deals. This is genuinely what I use when I’m doing 40 deals. When I get to that pursue level of LAPS, right? Remember leads, analyze, pursue. When I’m making offers, I will do a much deeper dive into the rents to make sure that I’m accurate, because that’s a super important component of analysis. And the way I do that is, why not look at Zillow and see what other things are renting for? But I’ll also call property managers or other investors that I know in the area, and get their read on what it will rent for to make sure that I’m accurate. So the good thing about the calculator is it told us this. It’s 795. But the important thing is that this is a duplex, so that’s 795 per unit. So that would be 1590 total for gross income. So that’s what I’m going to put in there.
Again here, we’re going to put in income growth. Annual income growth. I actually think it’s going to be low the next year, so I’m going to say 1%. That is very conservative. Because when I buy a rental property, I plan to hold it for five to 10 years. And I do think that income will average more than 1% per year over five to 10 years. But like we’ve been talking about, I want to be conservative in this type of economic climate, and so I’m just going to put 1% annual growth just to be safe. Then going on to the last section.
As you can see, the calculator knows all this public information and knows what your property taxes are. I’m going to estimate insurance around 1200 bucks just to have a good sense for these kinds of things. But you could just Google this. So just Google, Tulsa, Oklahoma average insurance, and you’ll be able to find this. I’m going to put 1200 bucks a year for this. And then it’s time to do some of the variable expenses.
So right here, repairs and maintenance. I’m going to put, let’s say 5%. It depends on the property condition, but the reason I’m saying 5% is because I just said at the top of this calculator that I was going to put 15 grand into this property. That’s 10% on the property price. I’m going to put 15 grand into it to upgrade it. So I don’t think my repairs and maintenance are going to be as high as they might be had I not put that initial investment in it, right? Vacancy, I like to put 5%. And capital expenditures, I’ll also put 5%.
Capital expenditures are similar to repairs and maintenance, but they’re for the big stuff. So it’s for your roof, or the HVAC system, or the foundation, whatever. You want to make an improvement to the property, that’s a capital expenditure. But again, because I’m investing 10% of the purchase price back into this property, I think that the CapEx isn’t going to be low. I live in Europe, so I’m not self-managing this thing. So I’m going to say 8% as a management fees, and then that is it for me.
I personally like to let my tenants just pay utilities directly. If they have electricity, they should pay what they owe. I don’t need to get involved in that nonsense. So I put 0% here. If you get a duplex that’s not metered separately, again, I just recommend Googling it. Just Google median or average electricity cost for a two bedroom apartment. You’ll be able to find it. In your area. Specify the area. And you’ll be able to see that. Water and sewer is usually 10 bucks a month. Garbage, I usually pay this stuff, 10 bucks a month.
And that’s it guys. That is it. That is analyzing a property. I’ve been blabbering on here, and this took me five minutes. So if I wasn’t talking to you, I could probably do this in two or three minutes. And when you first get started, this is going to take you 10 or 15 minutes. But I promise you after you do three, five, 10 of these things, you’re going to be able to do them really quickly, and all you got to do is hit finish analysis here. So that’s it. Now we can see that was all it took, just that little effort. And now we can get all the numbers for analyzing a deal.
And remember what I said. 99% of properties you analyze are probably not going to be the right ones. Actually what I said was you’re going to want to pursue 10 properties. So let’s say 90%, you probably won’t want to go past the analysis stage. Let’s see if this is one that we think that we would pursue.
So at first glance, this is probably not up to the standard I personally would invest in. Because even though there’s $151 a month in cash flow, not bad. The cash on cash return is a little light. It’s at 3%, which is not great. But the annualized return, remember we talked about total profit? That’s at 11%, which is good. Just for reference, the average stock market is 8 or 9%. So even though this is below my standard, it’s still better than what most people get investing in index funds in the stock market.
So if you’re thinking, “That’s too bad, it’s not a great deal.” Don’t think that just yet. Because while a lot of people think you can just go out there and find deals, and sometimes you can, sometimes you need to make your deal.
And so when we were looking at this deal, I assumed at first that I would just pay full asking price. But I think the cool thing about the BiggerPockets calculator is I can actually say, “All right, 3% isn’t good enough for me. What happens if I offer 155 instead?” I can drag this here and now I can say, “All right, now it’s at a 4% cash on cash return.” That’s not bad. Let’s just say I can get it down to 152. What are we at here? All right, 4.5% cash on cash return. Probably still too low for me, but now we’re getting closer. So in my mind I’m thinking, “All right, maybe I can pursue this deal if I can get this seller to accept,” whatever I put in here. 151,700.
How about this? During today’s current market conditions, this is a trick for you all. Because we are in a buyer’s market, a lot of sellers are willing to buy down the interest rates of their buyers. That means they pay three grand or five grand so that the buyer gets a lower interest rate. It’s really cool. Ask your real estate agent about it. A lot of sellers are willing to do this right now.
So let’s say our seller will buy down our rate to 6%. All right, now we’re talking. Now we’re getting a 5.3% cash on cash return. Maybe they’ll do a two one buy down where I actually get my rate bought down by 2%. So let’s say it goes down to 4.6%.
Now these are temporary. You would only get that rate buy down for a couple of years, not permanently. But a lot of people think interest rates will go down in the next couple of years, and then you could refinance. So now, we’re looking at a deal that I would consider.
So these are big assumptions, but let’s just say I can get it for 150. And I could get that seller to do a two point buy down where I can get 4.5%. Now we’re talking about, first of all, an 18% annualized return. That’s almost double the stock market. A cash on cash return of over 7%, and you’re making $360 a month. That to me, is a deal that is very much worth pursuing. Will the seller accept this? I have no idea.
But this is what it’s about, that LAPS system. You need to analyze these deals so that you know what you’re willing to accept. This is all about that criteria. I knew, I said to you before that I would accept something around seven or 8% cash on cash return. And I’m going to stick to that and I’m going to go to the seller and then say, “I will offer you 151 and I need a two point pie down for the next two years.” If the seller says yes, great. But that might only happen one out of 10 times. Remember the LAPS system? You might have to pursue 10 deals before one seller accepts it. And if nine sellers reject it, that’s okay. Because you have your crystal clear criteria, and you need to stick to that. Absolutely need to stick to it. So that’s what you got here.
So that’s the power of these calculators. It’s super helpful. You can not just analyze deals quickly, but you can play with them to see what you should actually be offering sellers right now. If you scroll down, you can see some of those other metrics that I was talking about, like how much cashflow you’ll be earning per year. The profit if you sold.
So if you held this property for five years, you would earn $73,000, which is amazing because you’re not really investing that much into it. Remember, you’re putting 25% down on $150,000 property. So you’re probably putting 40, 50 grand into this. And you would more than double your money in five years, which is phenomenal. And you could see your analyzed return after five years is almost 18%, which is incredible.
I have one more thing to show you. So one other thing here is this share button. And this is super important when you’re going to negotiate with a seller, or you want to find private money to help you, or bringing your spouse on board. But if you hit enable share reporting and then to hit download pdf, if you click on that button, you get a super nice looking PDF that shows you all of the numbers.
And I think this is super important because when you go to a seller and you’re like, “This is what I can pay you,” they might take offense to that and say, “You’re just trying to work me over. You’re not willing to pay what it’s worth.” And you can show that, “Listen, I expect a 7% cash on cash return.” And these are the numbers that make it work. You can convince people. You can show them that you’re not just making this number up. You are actually putting together a thoughtful offer, and you are offering them what you think the value is worth.
And so I think that is super important. It’s just the last thing I wanted to show you here. Again, if you talking to a lender, you can bring these reports or anything like that. So that’s analyzing deals guys. This is the LAPS system. I’m going to get back to our PowerPoint here.
But as you can see, if you use the BiggerPockets calculator, it is not really that hard. You can do all the analysis that you need to do. So again, this is the last system, just as a summary. You got to get all those leads, analyze as many of them as makes sense to you, pursue the ones where you think there is a realistic path to a good deal for you. And then all you need is one. Every time you run the system, you just need one.
So now that we’ve talked about you, I just want to talk to you a little bit more about buying in this type of market, that it’s super hard to time the market. I spend my whole life basically analyzing the housing market, and I don’t try and do it because it’s super hard.
I will try and offer below asking right now. If I’m looking at a property that’s 200 grand, I’m not going to offer 200 grand right away. I’m going to offer below asking, to provide myself a little bit of a cushion. But what I know and other experts know is that timing the market is nearly impossible, but time in the market is what really matters.
So over time, if you get that amortization, that cash flow, that is what leads to financial freedom. Real estate is not a get rich quick scheme. It is about building property and portfolio over time.
And when I encounter people, and I guide people, and coach people on investing right now, a lot of people say, “What’s happening next year? What’s going to happen six months from now?” I don’t know. No one knows, but that is okay because real estate is a long-term game. It’s about where your property values and where your portfolio is going to be five years from now, seven years from now, 10 years from now, 20 years from now. So if you can find deals that you think are going to help you over that life period, that lifespan, that 10 years, then it’s not as important what happens next year.
Again, don’t go out and buy anything. If you think the property value’s going to go down 5%, offer 5% below asking. I’m not saying to just go spend willy-nilly, but I’m telling you to focus on the long term, because that’s what financial freedom is all about. You’re not going to get there in a year or two unless you have several million already. But if you concentrate on the systems that I’ve talked to you about today, you can get there in the next couple of years.
So let’s just quickly review. One, do you have a goal in mind? Do you have a crystal clear idea of what you want and why you’re pursuing financial freedom in the first place?
Number two, do you know some strategies for evaluating real estate markets? There are four metrics. Hopefully you wrote them down, but you can go check those out or you can watch this webinar again to get those again.
Do you know how to begin analyzing your next deal? Hopefully that demonstration I just did shows you that this is not hard, and you can do that. You can run dozens of deals in a single day if you just commit yourself to it.
Well, I hope all those things are true and that you know how to do those things. But unfortunately, knowing those three things, it’s just not enough. It’s super important, but you have one more thing you need to do.
Because if information was the answer, we would all be rich, right? We would all be billionaires with perfect abs as Derek Sivers says, but that’s not the reality. Instead, you actually have to start going out and doing stuff. Yes, it’s important to learn the four steps that I just gave you. But you actually have to start taking action.
So for some people, the right next step to start taking action is BiggerPockets Pro. BiggerPockets Pro is a set of tools and services that we have created, and it really provides you everything you need to succeed in real estate investing. We have tools, we have premium content, we have access to our community, and services. It is all part of BiggerPockets Pro. When we design these tools… And I’ve helped design these tools over the last seven years. What we focus on is creating a one-stop shop where you have basically everything you need to start, and scale, and manage your portfolio over the long term, up until that point you hit financial freedom and beyond. So if you were wondering how one subscription can really provide you with all the tools that you need for everything, let me just quickly explain some of the features and values that it has.
So the first thing is those calculators. You can go try them for free, and I recommend that you do that. But after you use them five times, you do need to pay for them. But as we talked about with the LAPS system, you need to analyze a lot of deals, and that’s what these calculators are built for. And so if you are interested in getting your first deal and you want to analyze a lot of deals, calculators are super helpful.
We also have the Rent Estimator tool, which I walked you through as well. That is hard information to find, but BiggerPockets makes it super easy.
We also have premium content. BiggerPockets puts out a lot of content. But for our Pro members, we have curated videos, we have courses. We have webinar replays that really help you get to that next step, get to your first deal, and build that financial freedom.
We also have a couple workshops that you can attend. So David Greene and Brandon Turner put together an Investing with Low or No Money Down workshop. It’s worth 200 bucks. But if you go pro, that’s completely free.
We also have a Finding Great Deals Masterclass. As we talked about in the LAPS system, finding deals, finding leads is super important. And we have a masterclass for you that has been sold in the past for $1,000, that is part of the Pro subscription. So you can check that out.
You also get to show the community you mean business with your Pro badge. And I think this is super important. Because personally, I get asked for investing advice all the time by people, and I never know if they’re really serious. Are they just tire kickers? Are they wantrepreneurs, or are they actually people who are going to take action and start investing in real estate?
And the print badge is one way. I know when I’m interacting with people on BiggerPockets, that they’re serious. That they are willing to put some skin in the game and start working on their financial freedom. So that’s I think a really overlooked value of the BiggerPockets Pro membership.
Next, we have lawyer approved lease documents. So if you need a lease, if you need a break lease form, a pet addendum, whatever it is. Every state in the country, we have up-to-date legal forms for anything you need as a landlord. So that’s super valuable.
We also have tools and services, which are incredible. This is new stuff. It’s so valuable. It’s kind of crazy that we include this in the Pro membership. But you get free property management software for Rent Ready, which is one of the most reputable, best property management softwares. You get that completely for free. You get discounts on AirDNA, which will help you if you want to be a short-term renter. You get discounts for CPA courses. And you even get access to Invelo, which is a tool for finding off-market deals, which is really incredible. All these things cost honestly hundreds of dollars, but you get them for free.
The last thing I’ll mention about our BiggerPockets Pro is boot camps. So you can learn from some of the most experienced investors in the world. These are only open to Pro members. But if you want to learn from Ashley Kehr, or Tyler Madden, or Avery Carl, or Craig Curelop, or Matt Faircloth, any of these experienced investors that you hear and see on the BiggerPockets platforms. They teach courses that are only available to pro, and you could do that if you join pro.
But all these features, all the things that I’m talking about, they’re great. But the number one reason to consider Pro after all this, the number one reason is just simply because it works.
Guys, I have worked at BiggerPockets for more than seven years now. And I genuinely mean that I have seen tens of thousands, probably 30, 40, 50,000 people pursue, and get close, and achieve financial freedom through BiggerPockets Pro, because it works.
Let me just read you a testimonial from Aaron C. who said that, “The BiggerPockets calculators are my go-to for analyzing potential properties. There’s no way I could analyze the volume of properties I do without being a Pro member. I locked up my first three unit almost a year ago, and I’m now selling for almost a 70K profit that will go towards something larger. The BiggerPockets calculators were a huge factor in making sure my numbers were right.”
I also got a note from Patrick M who said, “Back in June, I attended one of your webinars. Right afterwards, I signed up for Pro. And the next couple weeks, I analyzed a bunch of deals.” Note that guys, right? Remember, analyzing a bunch of deals is important. “Eventually I found a fourplex. I got under contract three weeks later after signing up for pro, and a week later closed on another property that was six units. Big thank you to you and the entire team. Final quick tip, sign up for Pro Annual. I made my money back at the closing table.
So as you can see, this is a system that really works, and I do believe that it can work for you. If you’re curious how much it costs, you probably are used to seeing real estate coaching and mentorships that are in the thousands of dollars. BiggerPockets Pro, because of what we believe at BiggerPockets, is only $390. And that might be shocking. It’s honestly an incredible value. Because at BiggerPockets, our whole mission is to help anyone achieve real estate investing. We don’t believe that you need to have thousands of dollars to get started. We believe that if you can afford $390, a very reasonable amount for the amount of value that Pro offers you, you can pursue financial freedom.
That said, just for attending this webinar, we’re going to actually even make it cheaper for you. We’re going to give you 20% off, and you’re going to get it for $312 if you go Pro right now. So you can save 20% off BiggerPockets Pro by just using the code Analysis20. That’s Analysis20. A-N-A-L-Y-S-I-S 20. Just use that and get 20% off.
If this isn’t convincing enough. I have one more thing for you guys. I have one more bonus for you, and it’s my book. I wrote a book Real Estate by the Numbers with the incredible J. Scott, and it’s all about deal analysis. That’s what this whole book is about.
And as we’ve talked about, financial freedom is about being able to run the numbers and identify which deals are right for you. This book has everything you need for it. It’s normally a $46 value, because you get the audiobook, you get the Kindle book, you get the physical copy. That’s all for free if you go Pro today because of this webinar using that code Analysis20.
So I hope you guys will consider it. It is an incredible deal that we’re offering you. I if you want to do it, just go to biggerpockets.com/pro. So that’s where you can go and get all these bonuses that we’re offering to you on top of the normal Pro value. So biggerpockets.com/pro, enter the code Analysis20. If you are already Pro and you want some bonuses, go to biggerpockets.com/pro/videos, where you can look for boot camps, or get some of the other content there.
The last thing I’ll just say guys, is we at BiggerPockets want to stand behind the Pro membership. We truly believe that it is the key to following the four steps to financial freedom that I’ve walked you through today.
And so if you go Pro and you don’t love it, we will give you all of your money back. We don’t care. We’ll give you 100% of your money back. If you’re not using it, if you’re not actively working towards financial freedom, we don’t want your money. We don’t want you to be Pro. So you can try it for free for 30 days. We are very confident that you’re going to see the value in all of the things that we’ve created for you in the Pro membership, and think that you’ll love it.
So I’ll leave you with some parting words from the very wise Jim Rohn. He said, “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” So I encourage you, whether it’s going Pro or some other way, to start taking action. To take the knowledge that you’ve learned here today in this webinar, and then start applying it in your life every single day. If you do consistent actions every single day, I promise you, you will get on that path towards financial freedom. And you’ll get there faster than you think.
That’s it for me today, guys. Thank you so much for joining. I hope you learned a lot. If you have any questions for me, you can always find me on BiggerPockets or on Instagram where I’m at @thedatadeli. I appreciate you all, and I’ll see you again soon.
All right, thanks everyone for listening. I really hope you enjoyed the webinar. Again, if you do want to go Pro today, it is a great time to do that. You can use the code Analysis20. And in addition to all the benefits of Pro we just talked about, you will also get a free copy of the book I wrote with J. Scott, Real Estate by the Numbers. Thanks again for listening. I really hope that you’ve learned something about pursuing your financial freedom, your financial independence, whatever those financial goals are for you. I hope you learned and have some ideas on how to take some practical action towards those goals.
If you have any questions for me, again, you can always find me on BiggerPockets, either in the forums, or you can just send me a direct message. Or you can find me on Instagram where I’m at @thedatadeli. Thanks again for listening. We’ll see you next time.

 

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