June 2024

Google Confirms Leak of Internal Documents: Search Algorithm

Google Confirms Leak of Internal Documents: Search Algorithm


With over 90% of the global search engine market, Google’s search algorithm acts as a gatekeeper for the majority of people who want to find answers on the web.

For the first time, a massive internal document leak offers a glimpse into how Search works — and there are inaccuracies between the documents and what Google has publicly stated about Search in the past.

The 2,500 document leak was unearthed by SEO practitioner and EA Eagle Digital founder Erfan Azimi earlier this month, confirmed by SEO experts Rand Fishkin and Mike King on Monday, and publicly confirmed by Google on Wednesday.

Azimi said he had “no financial motives” for leaking the information. He stated that his main motive was getting the truth to come out.

Related: Google Might Start Charging For AI-Enhanced Search Features

Even though Google spokespeople have denied over the years that clicks factor into rankings, the documents show that Google appears to have kept track of clicks, down to how long users spend on a webpage.

Google also appears to consider subdomains separately from domains, which directly contradicts past statements.

And yet another inaccuracy, Google has said that it does not consider the age of a website in rankings or push down new websites, but the documents show that it does.

Fishkin identified the key takeaways from the leak as:

  1. Google cares about brand recognition and prioritizes big, powerful brands over small, independent ones — even if smaller brands have more expertise.
  2. Powerful brands can rank well on Google, even with lower E-E-A-T, or experience, expertise, authoritativeness, and trustworthiness.

“Google no longer rewards scrappy, clever, SEO-savvy operators who know all the right tricks,” Fishkin wrote. “They reward established brands, search-measurable forms of popularity, and established domains that searchers already know and click.”

Related: Site Traffic Down? Here Are the Big AI Changes Google Made to Its Search Tool

The leak may have occurred when Google accidentally published the internal documents to Microsoft-owned GitHub in March, per Fishkin.

“We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information,” Google spokesperson Davis Thompson said in a Wednesday statement to The Verge. “We’ve shared extensive information about how Search works and the types of factors that our systems weigh, while also working to protect the integrity of our results from manipulation.”

Google made public-facing changes to Search earlier this month, including a new AI overviews section at the top of search results. The move has yielded inaccurate answers, which have since gone viral on social media, including one post telling users to make pizza sauce with glue.

Related: Google’s New AI Search Results Are Already Hallucinating — Telling Users to Eat Rocks and Make Pizza Sauce With Glue



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Give Dad Windows 11 Pro and Microsoft Office Pro 2021 for Just

Give Dad Windows 11 Pro and Microsoft Office Pro 2021 for Just $60


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

You’re probably not serving Dad breakfast in bed for Father’s Day anymore. You may not really think of getting Dad anything besides the gift of your time. But if you are going to get a Father’s Day gift, you might as well make it something that your practical old dad will use. So, if your Dad is a PC guy, help him get the most out of his everyday computing with The Ultimate Microsoft Office Professional 2021 for Windows and Windows 11 Pro Bundle.

This dual software bundle includes lifetime licenses to Windows 11 Pro and Microsoft Office Professional 2021, and it’s on sale for a specially discounted price for Father’s Day.

Windows 11 Pro was upgraded with the hybrid working world in mind. It has new productivity, AI, and security features to help Dad do his best work, whether he’s at the office, in his home office, or at the coffee shop. Custom layouts, snap redocking, and other features allow him to fully customize Windows to his preferences to work more seamlessly than ever, and with Microsoft Office, he’ll be able to get even more done.

Microsoft Office Pro 2021 includes Word, Excel, PowerPoint, Outlook, Teams, OneNote, Publisher, and Access. It’s everything anyone needs to crunch numbers, write documents, create presentations, enhance communication, and much more. Plus, the unique ribbon-based interface makes accessing features, tools, and customizations across programs easier than ever.

Give Dad something he’ll actually use this Father’s Day.

Now through 11:59 p.m. PT on June 9, you can get The Ultimate Microsoft Office Professional 2021 for Windows and Windows 11 Pro Bundle for just $59.97 (reg. $438).

StackSocial prices subject to change.



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I’m Gay’: I Opened Up About My Sexuality On Stage at a Work Event — And My Company Reacted In The Most Perfect Way.

I’m Gay’: I Opened Up About My Sexuality On Stage at a Work Event — And My Company Reacted In The Most Perfect Way.


Opinions expressed by Entrepreneur contributors are their own.

In the spirit of Pride Month and as conversations around the evolving landscape of diversity in the workplace continue, I find it crucial to utilize this moment as an opportunity to explore how workplaces can better support LGBTQ+ individuals. As a member of the LGBTQ+ community myself, I’ve experienced firsthand the challenges faced in a workplace environment. I can’t help but reflect on the countless comments that I’ve heard throughout my career – some well-intentioned, others simply insensible – that led me to think it would be easier, and perhaps better for my career, if I kept this part of my identity private. However, joining Xero changed my perception of this entirely.

As I reflect on my coming out experience, it’s safe to say it was truly one of a kind and a monumental moment in my personal and professional journey. To set the scene, picture a 26-year-old man presenting on-stage at a company-wide event, organically slipping a quote from Beyoncé into my discussion. Well, this exact scenario is what led to me spontaneously deciding to disclose to the full room about my sexuality. This light-hearted inclusion went something along the lines of, “And if you didn’t already know, I’m gay.”

Since that day, the support from my colleagues has been nothing short of incredible. This experience also taught me a valuable lesson about the impact organizations and their leaders can have in fostering environments that not only encourage authenticity and differences but actually celebrate them. At Xero, I’ve found myself in a unique position, one that allows me to embrace my sexuality and bring my full, authentic self to work. I was able to achieve this level of comfort due to the uplifting workplace environment and supportive individuals at our organization – a standard that all companies must try and achieve.

Having gone through this experience firsthand, I’ve spent a lot of time thinking about what it takes to cultivate a truly inclusive workplace environment, one where employees don’t keep any part of their identity private and feel comfortable bringing their true selves to work.

Celebrate and embrace diversity year-round

Throughout the year, various occasions lead to heightened recognition of diverse groups — February is Black History Month, March is Women’s History Month and June is Pride Month, among others. Being part of an organization that values these moments as opportunities to celebrate progress, honor history and acknowledge the diverse individuals within an organization is extremely heartwarming.

Every year during Pride Month, I’m reminded of the significance of being part of an organization that proudly supports both my community and me. Many organizations focus solely on symbolic changes like updating social media logos, which hold importance, but efforts shouldn’t stop there. Significance for me is about recognizing the progress we’ve made, reflecting on areas of growth and opportunity and using symbolic efforts, like updating social media logos, to celebrate our achievements.

This feeling of joy and acceptance during Pride Month has led me to ponder: What more can organizations do to extend these important discussions and celebrations beyond just one month a year? Truly inclusive workplaces recognize the value of creating work environments that regularly track and celebrate diversity goals and achievements. While designated months provide great opportunities for additional engagement and recognition, leaders should strive to create a workplace culture that regularly values, acknowledges and celebrates differences.

As a leader, one of the primary ways I try to model this behavior is by broadening conversations beyond work-related topics whenever possible (and appropriate). If we want to encourage individuals to bring their authentic selves to work, we must create space for personal conversations. This includes being vulnerable and open to hearing about your colleague’s personal joys, such as wedding anniversary plans or dreams for the future, in addition to providing opportunities in team meetings or informal gatherings to share and celebrate these occasions. I vividly remember a moment when I shared details about my husband and my wedding anniversary at work and thought to myself, this feels so normal and uplifting to share such an important milestone with my colleagues. This further reaffirmed my thinking about the importance of celebrating these personal aspects of our lives to strengthen connections in the workplace.

Related: How Language Could Be Sabotaging Your Diversity and Inclusion Efforts

Addressing workplace microaggressions

As we’ve seen over the past few years, diversity and inclusion have been hot workplace priorities, with many companies increasing attention to these initiatives. While this heightened focus is a great step towards fostering more inclusive workplaces, the journey can’t stop there.

Despite progress made, workplace microaggressions are still a big problem, with nearly one-third of LGBTQ+ employees reporting such experiences. Recognizing the impact of microaggressions, particularly on marginalized communities, is essential both from a personal and professional perspective; in fact, a recent study indicated that 50% of affected individuals would consider leaving their jobs. As leaders, it’s crucial to refrain from treating diversity and inclusion initiatives as checkboxes or objectives with end goals – but rather understand that this landscape will require consistent education and growth to reach true inclusivity.

Effectively addressing microaggressions requires proactive leadership and accountability. Organizations must provide education and awareness initiatives, such as training and workshops, to showcase to employees how to understand and prevent microaggressions. Kroger is an example of an organization that stands out for its commitment to its employees, in part demonstrated through its rigorous diversity and inclusion training programs. Recently, the company published a framework outlining its goals and focus areas for diversity and inclusion, which included diversity training for all employees and tailored programs based on organizational roles. This initiative fostered meaningful changes and helped to promote inclusivity throughout its workforce.

Organizational leaders must lead by example by actively listening and, when appropriate, intervening during uncomfortable situations to educate others. Additionally, it’s important to seek opportunities for personal education and take the time to learn from colleagues about how certain situations or statements make them feel. By doing so, leaders will have greater insights into how to be more empathetic and can better model appropriate and inclusive behavior.

While it may not always be possible (or comfortable) to directly address colleagues who use microaggressions, consider advocating for policies or reporting mechanisms that enable employees to address and report such incidents. Employee resource groups (ERGs), which are employee-led programs within organizations aimed to promote belonging and acceptance within the workforce, are also a great tool to educate and inform others; 91% of organizations with ERGs in place say they have helped to boost company culture. Consider advocating for or offering to lead such groups if they don’t already exist, as they serve as platforms for mutual support and learning.

Related: Inclusivity Begins During the Hiring Process. Here’s How to Do It.

Incorporate inclusivity into hiring practices

When assessing candidates for new positions, it’s easy to get stuck in familiar hiring patterns that primarily focus on educational degrees, professional experience and tangible skill sets. But, this should not, and cannot, be the only consideration.

Inclusive hiring extends beyond just hiring people from different backgrounds to meet DEI goals. The process involves reducing biases that have no direct impact on job performance to ensure candidates are all evaluated fairly. In order to do so effectively, organizations should consider taking steps such as removing names and backgrounds from the application process to focus on screening for skills or diversifying who participates in the interview process to avoid having homogenous panels. These steps not only allow for a fairer interview process but also can help companies achieve and maintain DEI goals.

Embracing diversity can help to foster innovation and creativity, while also attracting and retaining top talent. Having a diverse workforce helps to build connection and loyalty, both internally and externally. When you’re in a meeting and take the time to look around, it’s comforting to be around individuals from similar backgrounds or who’ve gone through similar experiences or challenges as you have. Whether it’s someone who grew up in your native country or from the same non-traditional background as you are, having a wide range of diverse individuals who make up the workforce can help employees feel a stronger sense of belonging.

While organizations have undoubtedly made notable strides in strengthening diversity, equity and inclusion efforts and initiatives in recent years, the journey is far from over. There is certainly still room for growth and improvement in creating workplaces that aren’t just welcoming but truly empowering for LGBTQ+ individuals — and it starts with leadership.



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Get Hundreds of Dollars Off a Dollar Flight Club Membership for Father’s Day

Get Hundreds of Dollars Off a Dollar Flight Club Membership for Father’s Day


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Over the last year, airline ticket costs have increased by 25%, significantly exceeding the pace of inflation increases (according to Simple Flying). Traveling has become more expensive than ever, which can be a real drag for those looking to take advantage of time off or retirees living on a fixed income.

Fortunately, there are ways to avoid paying premium prices on flights, and this Father’s Day, you can get a great deal on a leading flight alert service. Right now, a Dollar Flight Club Premium Plus+ Plan is just $69.99 for a lifetime subscription.

Dollar Flight Club has helped more than one million people worldwide find great deals on flights. CNN writes, “If you’re looking to book a weekend getaway, an international adventure, or just a flight to visit a loved one, Dollar Flight Club seems like a pretty easy way to save on your next plane ticket.”

Using Dollar Flight Club is easy. Just set up your preferred email address and your departure airport(s). Then, DFC will automatically scour the web to find the best deals from your airport to destinations all over the world.

It searches for the best economy, premium economy, and business class flight deals on international or domestic flights. When it finds something good, it sends an alert straight to your inbox with instructions on how to book.

Families have found roundtrip flights to Costa Rica for $197, Paris for $289, or even Japan for $455. Dad could truly save thousands.

Help Dad keep up his globetrotting dreams this Father’s Day.

Right now, you can get a lifetime subscription to a Dollar Flight Club Premium Plus+ Plan for just $69.99 (reg. $507).

StackSocial prices subject to change.



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AI Replicates NHL Players: Stanley Cup Playoffs Watch Party

AI Replicates NHL Players: Stanley Cup Playoffs Watch Party


The 2024 NHL Stanley Cup playoffs are well underway and the Finals are just around the corner — and though the Cup is a tradition that’s been around since 1892, advancing AI technology is creating new ways for fans to interact with the game.

Hockey enthusiasts packed the American Airlines Center in Dallas, Texas, for a Western Conference Finals watch party this week, while the game was being played in Edmonton, Canada. The arena’s big screen played the live broadcast.

However, on the ice, fans at a watch party were treated to a live, play-by-play look of what was happening on the ice in a rink thousands of miles away in another country. Through AI technology, the players’ exact movements were replicated in real-time in the form of color-coded circles that were projected onto the ice. (In Game 4, the Edmonton Oilers defeated the Dallas Stars in a 5-2 comeback).

Related: PNC Arena Bans New York Residents Buying NHL Playoff Tickets

Fans shared clips of the technology in use on social media to the awe of hockey fans around the world.

“That’s seriously cool,” one fan wrote.

“That’s amazing,” another said. “And very useful!”

Technology company SMT explained how the technology works in a follow-up post.

Related: Henrik Lundqvist Talks Retirement, Pivoting and New Podcast

“What you’re seeing is actually our SPRITES app projected on-ice,” the company wrote. “This comes from our puck- and player-tracking technology, known as NHL EDGE, which uses infrared technology and various cameras to track exact puck and player positions!”

The Stars’ official X account confirmed that the arena will bring back the new technology for Game 6, which is set to start at 8 p.m. Friday.

The technology could have limitless applications, affecting players looking to be scouted and teams looking to make big trades — watching precise movements in real-time in a technical manner could mean making analytical decisions cleaner with fewer distractions.

The Stanley Cup playoffs continue tonight with Game 6 of the Western Conference Finals set to take place at Rogers Place in Edmonton, Alberta, Canada. The series is tied 2-2.





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Selena Gomez Shuts Down Rumors, Says Not Selling Rare Beauty

Selena Gomez Shuts Down Rumors, Says Not Selling Rare Beauty


Actor, singer, and entrepreneur Selena Gomez isn’t selling her multi-billion dollar beauty brand any time soon.

Gomez clarified in an interview this week that she was not thinking about selling her beauty brand, Rare Beauty, or taking it public. The company is reportedly worth $2 billion.

“I don’t have any plans on that, genuinely,” Gomez told TIME.

Gomez mainly focuses on Rare Beauty’s product development and philanthropy, overseeing the Rare Impact Fund, which has raised $13 million since Gomez founded the company in 2020.

She told TIME that she will be working on products for Rare “for the next few years” and that she never wanted the company “to be about making a lot of money and that’s it.”

Selena Gomez. Photo by Samir Hussein/WireImage

Gomez’s remarks refute a March report that Rare Beauty was in private talks about a possible sale or IPO.

Related: Is Selena Gomez the Next Beauty Billionaire?

Rare is popular on social media and sells an array of $30 and under makeup, body care, and brushes.

A $23 liquid blush from the company went viral on TikTok in 2022 and brought in $70 million in revenue that year. The company’s bestsellers include tinted lip oil and matte lipstick, per a ranking on its site.

Rare reportedly hit more than $400 million in net sales from February 2023 to February 2024.





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