June 2024

Former Starbucks CEO Howard Schultz has had a long relationship with the company — he’s served as CEO or interim CEO in three separate stints — and now she says that one of his biggest business mistakes was not taking advice from one of the most famous tech founders in history.

On the “Acquired” podcast last week, Schultz told hosts Ben Gilbert and David Rosenthal about an intense conversation he had with Apple cofounder Steve Jobs in 2008 where Jobs suggested that he fire his entire executive team.

Related: Howard Schultz Is Stepping Down From the Starbucks Board Following His Third Stint as CEO. Meet His Replacement.

“I think there was a future meeting scheduled for Starbucks and Apple around mobile order and pay and other things,” Shultz said. “I was talking to him on the phone and I’m telling him what’s going on. He said, ‘You should come down.’ He had a whole thing about walking. He would go out and he’d walk around the building.”

So, Starbucks’ then-CEO took a trip to Apple’s HQ in Cupertino and that’s when Jobs dropped a bomb on him that he would never forget.

“I just told him all my problems, everything that was going on. He just stopped me and he said, this is what you need to do. He looked at me and he said, ‘You go back to Seattle and you fire everyone on your leadership team,'” Schultz recalled.

“I thought he was joking. I said, ‘What do you mean fire? What are you talking about? Fire everybody?’ He said, ‘I just told you. F-ing fire all those people.’ He’s screaming at me in my face.”

Schultz said he told the Apple CEO that there was no way he could fire his entire team, to which Jobs cautioned that if he didn’t, the entire team would be gone within six to nine months.

It turns out, that Jobs was correct.

“He was right. Except for one, the general counsel, they were all gone,” Schultz said. “I’ve talked to him since then — we were on stage together at an event. I told him they were all gone. He said ‘Well, you’re six months, nine months late, man. Think about all the things you could have done.'”

Schultz served as CEO of Starbucks from 1986 to 2000. He returned in 2008 and stayed through 2017. In 2022, once again he joined as interim CEO before now-CEO Laxman Narasimhan took over.

In September 2023, Schultz officially stepped down from the company’s Board of Directors. The company named him “lifelong Chairman Emeritus.”

“I look forward to supporting this next generation of leaders to steward Starbucks into the future as a customer, supporter, and advocate in my role as Chairman Emeritus,” Schultz said in a press release at the time.

Starbucks had a less-than-desirable fiscal Q1 2024 in the U.S. that missed analysts expectations, per CNBC. Globally, however, the coffee chain saw net sales in Q1 increase by 8% to $9.43 billion. Global same-store sales increased by 5%.

Related: Starbucks Adding Sound-Absorbing Ceilings For Quieter Stores

Starbucks was down just under 19% year over year as of Tuesday afternoon.

Erika Kullberg now has more than two million subscribers on YouTube and over 21 million followers across her social media accounts — but five years ago, she started off at zero subscribers, just like all new YouTube creators.

Kullberg makes personal finance videos for YouTube, Instagram, Facebook, and TikTok, with content focused on helping people get what they’re owed and sharing personal finance anecdotes from her own life, like why she quit a $250,000 job in corporate law.

She says of all the platforms she posts on, she makes the most money from YouTube.

Kullberg has made more than $353,000 from YouTube in the past five years, not including brand sponsorships and before taxes.

^{Credit: Erika Kullberg}

It took her about three months of posting one YouTube video per week to get her first thousand subscribers and qualify for monetization. That’s pretty fast: For reference, data on the VidIQ channel shows that it takes about 15.5 months on average for YouTubers to get monetized.

Related: Here’s How Much Popular Influencer Erika Kullberg Makes

Kullberg shared the secrets behind her YouTube channel’s fast track to growth in an interview with Entrepreneur.

Entrepreneur: Was there a mindset or anything you did strategically to help your channel stand out and get monetized?

Kullberg: When I first started YouTube, I committed to putting out one video per week for one year no matter what. Because what I see a lot of times for YouTube is people put out five videos and then they’re so discouraged that they’re not magically at a thousand subscribers after five videos that they just give up. So 52 videos. That was a big mindset thing.

Another thing that I did was study and analyze YouTube channels before I launched my own. I realized the importance of getting the right thumbnail and getting the right title. It also has to be a topic that you’re super passionate about.

It took me three months to hit a thousand subscribers and that was after putting in one video per week. For each video, I was spending 15 to 20 hours.

How could someone find a YouTube niche that can rapidly grow? Are there any tools or research tactics you’d recommend as they scope out the field?

For the niche, I’d say don’t base your content on what has the chance to rapidly grow. Base it off of what you’re passionate about. I do think a good metric to understand how large the potential market is seeing how large the biggest people in that niche are… that will give you a rough sense of how big the niche is.

And then if you’re specifically thinking about how to build money through YouTube, how to use it to either supplement your current income or eventually replace your income, I’d also be thinking about how profitable that niche could be, not just in YouTube ad revenue, which is one way to earn money, but in other opportunities too. Could you become an affiliate marketer?

If you’re a gardening channel, then you could promote gardening supplies and maybe earn a commission off of that. That’s affiliate marketing. So, thinking two steps ahead of what is the potential for me to not only grow this channel and get subscribers, but to make money.

Related: ‘Pay Off My Debt’ TikToker on Money Made, iCarly Inspiration

The YouTube search bar is your best tool. There are paid tools that YouTubers use. The three paid tools that come to mind are TubeBuddy, VidIQ, and then ViewStats.com.

What kind of preparation did you do before you posted your first video?

I analyzed what other videos were doing. One of the exercises I would recommend everyone do is to go find the people who are talking about the same thing that you want to talk to.

List them out and then go to their YouTube videos and sort by popular videos. That starts to give you an idea of what kind of viral topics there are in your videos.

At the point you’re at now, how do you make sure your channel keeps growing?

For me, I think naturally if you keep putting out content, it will keep growing. It may not always grow at the same pace. Like, for instance, in the personal finance space, if you want to get the most views, you need to talk about things that are trending and stay on top of the trendy topics.

But I’ve kind of shifted to a different direction with my channel, so I create content that I’m interested in talking about instead.

Related: Harnessing the Power of YouTube SEO — How to Rank Your Videos Higher and Gain More Subscribers

How do you balance YouTube and other ventures, like your legal tech startup Plug and Law?

Once you start making money for YouTube, you can figure out what you are uniquely positioned to do, and then what you can hire out.

So when I first started YouTube, I was practicing as a lawyer full-time, and doing YouTube as my side hobby for 20 hours a week on top of that.

^{Credit: Erika Kullberg}

I edited the first video myself and it took me 20 hours to learn how to edit. And then another 10 hours to edit that video. So then I hired an editor.

As I started to earn some income from YouTube, I was able to hire out different parts of it. So I was able to hire a person who designs thumbnails. I learned how to hire and delegate tasks. I have many people on my team now who help me, but it didn’t start that way.

You used to work in corporate law. What advice do you have for someone thinking about a career change?

Make sure you have enough money to do it. If you’re thinking about leaving or changing your career or quitting to become an entrepreneur, start saving up.

If you can start exploring your side hobby on the weekends, hopefully, that side hobby, as soon as it starts generating income regularly, can become your main thing and you can quit your job.

Do you ever regret leaving that corporate life behind?

I’ve never once regretted leaving the corporate world behind.

I became a lawyer because I wanted to help people, and I wanted to make a difference. But being a corporate lawyer didn’t fulfill that for me, and I didn’t love having my time dictated and controlled by a boss. I feel very, very lucky and I never regret taking the leap to be here. Leave behind the corporate life and the fancy paycheck.

^{Credit: Erika Kullberg}

Do you have any other advice for entrepreneurs who want to start and grow a YouTube channel?

I’d say be clear on your mission, understand the monetization route, understand that results are not going to be fast, it is probably going to take you twice as long to get to whatever subscriber count you’re hoping for, and so be patient and understand that it’s a lot of work.

To give context, I forget the exact numbers, but it took me three months to hit a thousand subscribers, it took me another three months to hit 2,000, and then in a month, between months five and six, I went from 2,000 to 52,000 subscribers, roughly, and made $20,000 that month from YouTube.

That was a combination of YouTube, ad revenue, affiliates, and sponsorships. So, you’re just one video away from changing the trajectory of your future. Be patient and don’t give up.

This interview has been cut and edited for clarity.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

• Knowing your audience and its pain points and desires.
• Creating emails that respond to those specific needs.
• Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

• Newsletters can be longer and cover several pieces of information in more depth.
• Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
• Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

• Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
• Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
• Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

The average cost of owning and maintaining a home has jumped up by 26% since 2020.

Bankrate released a report on Monday that reveals the “hidden costs” of homeownership factoring in several factors, including average property taxes, homeowners insurance, home maintenance, and utility bills.

“Everything has gotten more expensive in the past four years,” Bankrate researchers wrote, pointing out that home prices have increased by 40% since the start of the pandemic.

Home upkeep costs have increased from $14,428 per year or $1,202 per month in 2020 to $18,118 a year or $1,510 per month in 2024 — on top of a monthly mortgage payment.

Hawaii takes the top spot with the high typical price of a single-family home ($993,000) driving up estimated maintenance costs. According to Best Place, the cost of living in Hawaii is 65.7% higher than the U.S. average.

While the usual suspects such as California and Massachusetts rounded out the top five, there were some surprising entrants — New Hampshire, for example, came in at No. 7 with average annual hidden costs of $23,256.

Related: These Are the 10 Most Expensive States to Be a Homeowner in the U.S.

Here are the 10 states with the highest hidden homeownership costs.

1. Hawaii

Average annual hidden homeownership costs in 2024: $29,015

Percent difference from 2020 to 2024: 38%

2. California

Average annual hidden homeownership costs in 2024: $28,790

Percent difference from 2020 to 2024: 32%

3. Massachusetts

Average annual hidden homeownership costs in 2024: $26,313

Percent difference from 2020 to 2024: 28%

4. New Jersey

Average annual hidden homeownership costs in 2024: $25,573

Percent difference from 2020 to 2024: 25%

5. Connecticut

Average annual hidden homeownership costs in 2024: $23,515

Percent difference from 2020 to 2024: 24%

6. Washington

Average annual hidden homeownership costs in 2024: $23,365

Percent difference from 2020 to 2024: 32%

7. New Hampshire

Average annual hidden homeownership costs in 2024: $23,256

Percent difference from 2020 to 2024: 29%

8. New York

Average annual hidden homeownership costs in 2024: $22,807

Percent difference from 2020 to 2024: 25%

9. Rhode Island

Average annual hidden homeownership costs in 2024: $21,994

Percent difference from 2020 to 2024: 27%

10. Colorado

Average annual hidden homeownership costs in 2024: $21,038

Percent difference from 2020 to 2024: 33%

“Shark Tank” star Kevin O’Leary has some predictions for people hoping to purchase a home in the current market — and it’s not great news.

O’Leary Ventures Chairman and “Shark Tank” star Kevin O’Leary appeared on Fox Business’s “Sunday Night in America with Trey Gowdy” to talk about the housing market and why prospective buyers shouldn’t plan on prices cooling soon.

Related: Kevin O’Leary Issues Stark Warning About Real Estate Industry

Citing sky-high interest rates put in place to offset inflation, the investment expert noted that though “real estate has always been a good investment,” it doesn’t mean the prices will drop.

‘Hard to see’ rates dropping soon

“Only 12 months ago, we were thinking seven rate cuts, of which none have appeared because inflation remains rampant,” O’Leary said, citing high interest rates. “It’s hard to see that change. I’m not sure that’s going to change at all.

O’Leary also mentioned the “weird outcome” of the pandemic, where people moved out of cities, which then caused those home prices to rise.

“The prices of those houses in rural regions went way through the roof,” O’Leary said. “It’s a new America. It’s a digitized America, and housing is more expensive.”

O’Leary’s sentiments follow comments he made last fall on FOX Business’s “Varney & Co” about the commercial real estate industry that was only getting “worse by the week.”

Related: Kevin O’Leary Defends Elon Musk, Calls Out ‘Loser States’

“Unfortunately, what we have is many of [commercial mortgages] are on the balance sheets of regional banks, up to 40% of their balance sheets. These are going to come through, rolling through refinancings over the next 18 to 30 months,” he explained. “We’re going to see more cracks on regional banks, and that’s putting pressure on the loan books of those banks which are hitting small business.”

The current target Fed rate is 5.25% – 5.50%. Mortgage rates for a 30-year loan are currently 6.99% per Freddie Mac.

O’Leary’s estimated net worth as of Monday morning was $400 million.

After endless rumors, Apple has finally revealed how it’s upgrading the iPhone with a jolt of AI.

Apple, the largest smartphone maker in the U.S., held its annual Worldwide Developer Conference on Monday and announced “Apple Intelligence” at the event, or AI for the iPhone.

It’s also partnering with OpenAI to bring ChatGPT to Apple products, starting with OpenAI’s newest GPT-4o model.

^{Apple CEO Tim Cook at the Apple Worldwide Developers Conference (WWDC) on June 10, 2024 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)}

Apple’s new AI upgrades Siri and allows the voice assistant to work inside apps to get things done. For example, Siri will soon be able to search through your photos, find a picture of your driver’s license, extract the numbers, and put it in a web form for you.

Another new feature, Genmoji, means that iPhone users can generate emojis from a written prompt on their phone keyboard.

“What’s truly unique” about Apple Intelligence “is its understanding of your personal context,” Apple senior vice president of software engineering Craig Federighi said.

In one example, Apple’s new AI will be able to rank notifications on the lock screen to minimize distractions and put higher-priority notifications first.

ChatGPT in your iPhone will be able to answer prompts that Siri can’t while keeping user info and questions private, according to Apple.

Related: OpenAI’s New ChatGPT Sounds Almost Human in Latest Update

Apple’s new private cloud compute safeguard for its AI “sets a brand-new standard for privacy,” according to Federighi.

Under the standard, Apple processes AI requests locally, on devices, as much as it can; it only sends relevant data to servers the company created.

Apple says it never stores data.

This is the first time Apple has announced “profound new intelligence capabilities,” as CEO Tim Cook called it. However, Apple has already made internal improvements to one product lineup to support AI.

In May, Apple announced an all-new M4 chip, which Apple vice president of platform architecture Tim Millet called an “outrageously powerful chip for AI.”

Related: Apple Event: New iPad Pro Looks, Acts Like a MacBook Air

The chip powers Apple’s new line of iPad Pros.

iPads will also be getting a calculator app for the first time in 14 years with Apple Pencil support, Apple announced at WWDC. Users can write down or sketch out math problems on the calculator and have the app solve them.

Schedule Texts, Hide Apps

iPhone users will also soon be able to take advantage of a new software update, iOS 18.

The new iOS 18 will allow users to lock an app with FaceID on their iPhone and hide apps entirely from the home screen — plus schedule text messages to send later, and add any emoji or sticker to a text to respond.

iOS 18 also means that iPhone users can customize the home screen with new colors and place apps in new places along the screen.

Apple is officially adopting RCS (Rich Communication Services) on its iPhones, which means that Android phones will be able to send high-quality photos and videos to iPhones.

Related: How to Present Like Steve Jobs at Apple Developers Conference

A public beta of iOS 18 will come out in July, and the general public will get to use it starting in September.

Following bombshell allegations earlier this year, a new report by the Transportation Ministry of Japan found that Toyota falsified data to certify select vehicles. The news caused the carmaker’s stock valuation to plummet by $15 billion in one week.

Toyota dipped an estimated 5.3% following the June 3 report, resulting in a loss of 2.45 trillion Japanese yen, equivalent to just over $15 billion.

Related: Toyota Airbag Recall 2023: See Which Models Are Affected

The inspection and subsequent report led Toyota to immediately halt shipments of three vehicles (Corolla Fielder, Corolla Axio, and Yaris Cross). Four other models have been discontinued since the data was found to be incorrect.

The falsified tests were reportedly conducted in 2014, 2015, and 2020.

“As the person in charge of the Toyota Group, I would like to sincerely [apologize] to our customers, to car fans, and all stakeholders for this,” said Akio Toyoda, Toyota chairman and grandson of the company’s founder, at a press conference last week.

Related: Who Is Shoichiro Toyoda? The First Heir to the Toyota Empire and Father of Current CEO Akio Toyoda Has Died

Still, the carmaker’s market cap is around $280 billion.

The scandal began in January 2024 after Japanese officials raided a Toyota factory following an admission from Toyota executives that the company had falsified the results of certain engine testing.

Meanwhile, the company reported a strong FY 2024 (which began in April 2023 and ended in March 2024) with a sales revenue of 45,095.3 billion yen, a 21.4% increase from FY 2023.

The results of the investigation are expected to harm the company’s future earnings. Toyota is expected to report Q1 FY 2025 in August.

Have you ever wondered how some people turn their passions into successful careers? Roger Rojas, known as The Content CEO, says that it comes down to staying curious, seizing opportunities, and surrounding yourself with supportive individuals.

Related: Here’s How to Write Your Own Formula for Success

Saying Yes to New Challenges

On this episode of The Jeff Fenster Show, Roger stresses the value of saying yes to new challenges. He recounts how he initially started as a photographer, but when the opportunity to learn videography arose, he didn’t hesitate to take it. This willingness to step out of his comfort zone and embrace new challenges allowed him to expand his skill set and open doors to new opportunities.

Listen in and hear Roger’s inspiring journey to learn how he created a business and brand around his love of content creation.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Pandora

Rowdy bars have been known to impose age restrictions during peak times and busy hours, but one restaurant in Missouri is going viral for only allowing patrons aged 30 and older in the evenings.

Bliss restaurant in Florissant, Missouri, about 20 miles from St. Louis, requires women diners to be 30 or older and male diners to be 35 or older to enter after 7:00 p.m. local time Wednesdays through Sundays. The owners say the initiative is to curb the “drama” of the younger crowd and create a space for adult patrons to enjoy happy hour in a more refined setting.

The restaurant, which features upscale West African and Caribbean fare, just opened last month and aims to make guests feel like they are on vacation.

Related: An Ohio Pub Is Going Viral for Its ‘No Exceptions’ Door Policy — Here’s Why

“I think Bliss is a home away from home,” owner Marvin Pate told local outlet KSDK. “Of course, we have been getting a little backlash because of our policy, but that’s okay, we’re sticking to our code.”

On Yelp, the restaurant has a 2.5-star rating, though it’s only been open for a couple of weeks. Patrons have written mixed reviews about the age requirement and how it affected their dining experience.

“Obnoxious age requirement,” one person wrote.

“Love the age restrictions,” another countered. “I can actually hear myself think in here and the vibes are immaculate.”

Bliss is open from 4 p.m. to 10:30 p.m. on Wednesdays through Sundays, meaning patrons under 30 (or 25, depending on gender) can only dine there from 4 to 7 p.m.

RELATED: How This Couple Transformed a Gas Station Kitchen Into a Legendary BBQ Destination

“The restaurant is just something for the older people to come do, have a happy hour, come get some good food, and not have to worry about some of the young folks who bring some of that drama,” Assistant Manager Erica Rhodes said.

Bliss’ rule follows a similar policy a bar in Ohio implemented with a 30-year-old minimum age requirement for entry on the weekends to curb rowdy behavior.

“The amount of clientele we’ve gained on the weekends has made us have to make adjustments for safety purposes,” Donerick’s Pub Groveport wrote on Facebook at the time. “Keeping our customers safe is our top priority!”

RELATED: Ever Dreamed of Owning Your Own Restaurant? These Top Full-Service Restaurant Franchises Are the Best in the Business

When ChatGPT was introduced last year, businesses across all industries seemed to stop and take notice while urgently scrambling to figure out how best to leverage the groundbreaking tech.

For those who are still looking at the AI-powered chatbot with curiosity, there are some tried and true steps that any business leader can take to use it for improved business strategy, streamlined production, and better programming.

From there, a savvy leader can find endless routes toward leveraging the tech for increased profits and improved productivity. In the meantime, here are five tips to use ChatGPT to improve your business.

1. Generate an improved business plan.

Whether you have a business on the rise or one that’s been up and running for a while, you should always be on the lookout for ways to improve. ChatGPT is an excellent resource for scouting new ideas and analyzing existing ones.

Is your budget as efficient as it can be? Are your resources allocated in a way that’s well-balanced and most appropriate for your business? Is your five-year plan as robust and thoughtful as possible?

These are all examples of questions that you can ask ChatGPT. Business leaders from around the world have found useful tips and ideas from this exact practice, so anyone who isn’t at least trying is failing to make the most of the resources they have around them.

2. Scale up programming and coding.

ChatGPT is a reputable coding machine. Whether you’re looking for a block of code in a given language to add new functionality to a landing page or a simple line to change the font of a piece of text that’s meant to pop, you can ask ChatGPT to write it for you, which it should be able to do in no time at all.

If you’re concerned about falling into grey areas with ChatGPT, where it can’t produce the exact code you’re looking for, you should start trying. The more you type and troubleshoot with the chatbot, the more it will learn about your specific vision, and the better it will be able to deliver the code you need to achieve it.

3. Increase your content production output.

Content production is key to growing a business in today’s digital age. That’s why the global content marketing industry is worth more than $63 billion. Any business leader trying to keep up in this fast-paced world will likely find themselves struggling to balance budgets and hire enough freelancers to keep up with regular social media production, email output, and blog writing.

ChatGPT can help automate all of the above when prompted correctly. This Introduction to AI: ChatGPT and Midjourney Overview Bundle features insightful breakdowns on how to best leverage ChatGPT to produce content for your business on a regular basis. In theory, once you’ve accomplished a strong and effective workflow with ChatGPT, it could save you countless amounts of money.

4. Pair ChatGPT with other AI technologies.

You’ll notice in the bundle we previously mentioned, which happens to be discounted to just $49.99 (reg. $149) for a limited time only, there are tips and lectures on working with other AI technologies like Midjourney.

By pairing the writing you have ChatGPT do for your business with original images from other AI resources like these, you can create a full-tilt content marketing production machine. Looking beyond generators, you can find a range of AI-powered products like project management platforms and voiceover generators that you can leverage alongside your ChatGPT content.

5. Revise, refresh, and repeat.

The first tip in this breakdown involves having ChatGPT analyze your business. The last tip is to continue that practice into the future. While the markets change and best practices advance, ChatGPT will continue to learn and be able to offer new insights on how to best code a specific function, what the ideal SEO approach to a piece of writing might be, and so on.

In addition to making it a regular practice to run your business plan through ChatGPT, you can also use it to help you and your team figure out how to refresh existing content. Every year or so, for example, you can feed it an old blog post or email and then ask it to optimize the piece for the current day based on best practices that you want to prioritize.

By continuously leaning on ChatGPT’s automation and ideation skills, you can save yourself or your team tons of time and money on human contractors. For small, just-starting-out businesses, it can be the difference between getting your business up on its feet or not.

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