August 2024

5 Key Strategies for Attracting and Retaining Top Talent

5 Key Strategies for Attracting and Retaining Top Talent


Opinions expressed by Entrepreneur contributors are their own.

The demand for top talent is at an all-time high, and there is immense pressure to attract and retain the best talent to keep your businesses competitive and highly desirable with clients and customers.

Top talent has plenty of options when it comes to selecting the right business in terms of compensation, location, benefits, culture and work environment. Losing a talented team member can be expensive and disruptive for the business. For smaller business owners with limited financial resources, it can be especially challenging to retain these resources. It’s critical for owners to understand the best practices they can deploy to avoid losing valuable team members to other businesses.

Below, I’ll share five key strategies for talent development and retention.

Related: 14 Strategies For How To Retain Top Talent and Build Championship Teams

1. Personalized learning paths

According to one report by McKinsey, over 40% of employees leave their current employer because there were few opportunities for development and career advancement. Prioritizing the development of your team is a great way to both benefit the organization and the employee. While most organizations have some form of training or development for employees, they often lack personalization that matches the employees’ specific career goals.

The reality is that everyone needs something different when it comes to career development. By assessing each team member’s career goals, your business can craft a personalized mix of online courses, mentorships and on-the-job training that helps them get where they want to go. This ensures that the employees feel valued and that the company is invested in their professional growth. This not only results in happier and more productive employees but supports long-term retention as well.

2. Assignment flexibility

It’s extremely difficult to keep employees engaged. In today’s business environment, stagnation is a recipe for burnout. Companies can offer a rotation program that allows employees to get exposure and experience in different departments for a set period. This not only keeps them challenged and learning new skills but gives them a broader perspective of the business’s operations and goals. This also supports a team that is more versatile and valuable, reducing the risk of skill gaps and improving cross-training.

If your team is small, consider opening this up to other related and non-competing businesses, maybe from an association or group your business is a member of.

3. Mentorship programs

Mentorship programs are essential for providing guidance and support for new hires and junior employees who are looking to advance their careers. By pairing employees with seasoned mentors, your company can facilitate knowledge transfer and improve the overall strength of the team. Mentorship programs are also a great way for employees to build connections with the leadership team, which can support a culture of belonging and loyalty.

And don’t forget that mentorship is a two-way learning program. Your seasoned mentors can no doubt learn plenty from your new hires and junior employees.

Related: 6 Reasons Why Business Leaders Should Implement Official Mentor Programs

4. Foster a culture of creativity

As an owner, your objective is to attract and retain talent that is highly creative. It’s important to make sure you aren’t stifling your creative culture by constantly bombarding your team with non-creative tasks and activities. This will ultimately lead them to seek employment with an organization that allows them to keep their creative juices flowing.

Instead, give your employees the autonomy to spend a portion of their week focusing on innovative ideas or learning opportunities that might be outside of their regular duties. This is a practice that has been successfully deployed at a number of large tech companies, like Google’s “20% time” policy. Having this dedicated time provides a refreshing break from routine tasks while also offering the opportunity to discover new innovative products or solutions for your company.

5. Prioritize work-life balance and well-being

When employees start to feel stressed and overwhelmed, it often results in them seeking employment elsewhere in hopes of finding a better work-life balance. As a business owner, prioritizing the health and well-being of your team can keep them sharp and less likely to experience burnout.

A great start is by offering flexible working arrangements, such as flexible hours or remote work. This not only allows you to access a wider talent pool but also helps improve your existing team’s job satisfaction. You can also offer additional perks such as mental health days, gym memberships and other employee wellness resources.

Talent retention requires continuous improvement

Retaining your top talent should begin and end with employee feedback. Business owners should start by assessing the current needs of their organization through employee surveys, focus groups and stay interviews. This can give you a sense of what types of initiatives would be most impactful with your team. Once you hear from the team, you can set clear goals and define success metrics for each program. Most importantly, you must take action on the feedback that you receive. Inaction sends a message to the team that you don’t care about them.

Not all programs will be successful. Take the time to regularly review the effectiveness of each initiative through feedback and performance metrics. Feel free to stop any programs that aren’t resonating with the team. For those that work, celebrating successes will reinforce their value with employees and encourage ongoing participation. Through continuous improvement, you’ll discover the best practices to shift your culture and environment to one where people feel excited to show up and give their best every day.

Related: 5 Essential Steps to Drive a Culture of Continuous Improvement



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Unlock Simplified, Pro-grade Design Capabilities with Ashampoo 3D CAD Professional 11

Unlock Simplified, Pro-grade Design Capabilities with Ashampoo 3D CAD Professional 11


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

For entrepreneurs and design professionals who are looking to elevate their projects, Ashampoo 3D CAD Professional 11 offers a powerful yet user-friendly solution that combines precision, versatility, and an extensive object library—all for just $39.99 (reg. $330).

Whether you’re a seasoned architect or a DIY enthusiast, this software offers a seamless blend of simplicity and sophistication. Its intuitive interface guides you through every step of the design process, from sketching floor plans to visualizing your space in stunning 3D.

This Windows-only software is designed to make your workflow more efficient and your designs more precise. It has a host of powerful tools and features that simplify complex tasks. For instance, the program offers dedicated input modes for walls, windows, and doors, allowing you to quickly and accurately define key elements of your project. Additionally, numerical editing tools provide even greater precision, ensuring that every measurement and modification is spot on.

Ashampoo 3D CAD Professional 11 has auto-save functionality and reminders to save your work manually, so you never have to worry about losing progress. The context menu supports cut, copy, and paste functions, making it easier to manage different elements of your design. With powerful floor plan analysis and correction features, you can quickly identify and address any issues before they become problems.

It has extensive object catalogs that provide a wide range of 3D objects and more than 250 ready-to-use object groups. From pre-designed garages and kitchen lines to garden houses and saunas, these objects make adding detail and realism to your projects easy. You can also create your own catalog directories and use them directly in the software, customizing your designs to fit your unique vision.

With more than 20 million users, this software provides all the tools you need to help bring your vision to life.

Get a lifetime license to Ashampoo 3D CAD Professional 11 now and pay just $39.99 (reg. $330) for a limited time.

StackSocial prices subject to change.



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4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams

4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams


Opinions expressed by Entrepreneur contributors are their own.

Most companies have some form of dedicated IT management. According to a workforce survey, the common IT to non-technical staff ratio is typically around 4% of all personnel.

These IT individuals and departments often need to communicate with the other staffers throughout a company. From basic day-to-day activities to long-term collaborations, meeting deadlines and maintaining security, it’s important that the relationship between IT and the non-technical workforce is not just existent but effective.

If you’re aware of a lack of quality in your IT-related inter-departmental collaborations, here are four ways to enhance communication and build better professional relationships between technical and non-technical teams.

1. Establish and promote healthy communication

Communication cannot be overlooked in any business setting. As the workforce becomes more geographically diversified by distance and time zones, it’s important to maintain communication, not just with teams but between departments. This is ground zero, especially in an isolated area like IT.

One way to enhance communication is through regular cross-team meetings. Many companies hold recurring meetings where everyone comes together to hear company-wide updates and generally realign themselves. If the thought of a full company meeting sounds like a mammoth, intimidating and time-sucking use of resources, never fear. There are multiple ways you can implement this concept efficiently.

For instance, Zappos holds its well-known all-hands meetings three times a year. Spacing out these larger communal moments helps make them special.

If meeting is a problem in any quantity, you can go a different route: pre-recorded messages. If you choose this option, though, be warned that simple video messaging can become just as confusing and lengthy as a meeting. Instead, look for tools that help you send purposeful, value-centered messages.

Marketing platform Drift, for instance, used the communications tool Zight to improve its internal communication. The company used screen recorder technology to send annotated, knowledge-based videos to their employees. This organized and enhanced the purpose of each message, making it easier to reference later on without rewatching the entire thing.

The takeaway? Invest in some form of healthy cross-departmental communication that fits with your workflow.

Related: Effective Communication Is Vital in Today’s Diverse Workforce. Here’s How to Make Sure Your Message Is Clear.

2. Use jargon-free language

Removing jargon and technical terms from basic inter-departmental communication starts at the top. IT leaders must demonstrate how to remove dense language when talking, recording, typing and otherwise engaging with coworkers.

This isn’t just because leading by example is effective. It’s also because workplace jargon often finds its largest adherents in the upper echelons of a business. One study from MyPerfectResume found that 33% of those asked considered upper management to be the most likely to overuse workplace jargon.

Even worse? A third of those asked had also used jargon that they didn’t even understand. Use jargon-free language. It keeps communication transparent and avoids peer pressure and embarrassment from undermining effective understanding between IT and other teams.

Related: Here’s Why You Absolutely Have to Stop Using Jargon at Work

3. Bridge knowledge gaps with cross-functional training

Specialization and niche knowledge are defining factors for IT teams. Tech workers’ value comes from their ability to bridge the gap between humans and machines. However, this expertise isn’t as effective if the communication gap between IT staff and other personnel widens too far.

One way to keep all staff on the same playing field is to engage in cross-functional training. This is the process of educating employees from various departments in disciplines that are complementary to their own focus. It emphasizes shared knowledge and helps teams both respect and understand their respective duties in the larger context of business operations.

Google has mastered the art of cross-departmental training. On the one hand, the company famously used its whisper courses — a series of micro-lessons in email form — to teach small teamwork lessons. In addition, the search engine giant encourages employee-to-employee training. This shares knowledge in a peer-to-peer fashion and maintains a culture of learning.

Again, the takeaway here is that you don’t have to follow a formula for cross-departmental training. Find something that works for your setup, and then invest in it.

4. Cultivate a culture of inclusivity

Inclusivity is a common workplace culture goal. It emphasizes making all members of a workforce feel welcome. It seeks to embrace gender, age and other demographic differences and to incorporate the strengths of each individual and team into a company’s operations.

This is a powerful way to keep IT and non-technical personnel connected and respectful of one another’s contributions. As a central focus of how a company operates, an emphasis on empathy and respect helps keep those all-important communication channels open and healthy.

No company has demonstrated genuine, effective inclusivity in business activity quite as well as Pixar. The media company is famous for its ability to develop high-quality ideas and, at the same time, make sure everyone feels welcome and part of the conversation.

The company’s “Notes Days” are a poignant example. These are days when the entire company shuts down and comes together to collectively brainstorm. The result is some of the best inter-departmental collaboration in modern history.

If you want your tech and non-tech teams to connect, make them feel included.

Related: How to Build an Inclusive Culture That Permeates All Levels of the Organization

Breaking down barriers between IT and the rest of the professional work world

The IT department has become an integral part of most modern businesses. But it cannot operate in a vacuum. Miscommunications can lead to confused expectations, missed deadlines and even compromised safety and security.

It’s essential that leaders make an effort to align their IT and non-technical teams. This keeps everyone informed and up-to-date as you work together to achieve the same goal as a business.



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Want to Save Time and Increase Revenue? Try This Ultimate 3-Step AI Productivity Hack for Busy Entrepreneurs

Want to Save Time and Increase Revenue? Try This Ultimate 3-Step AI Productivity Hack for Busy Entrepreneurs


Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ and get your free chapter from his latest book today.



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How to Start a .5 Billion Business At 21 Years Old: Reddit

How to Start a $6.5 Billion Business At 21 Years Old: Reddit


Reddit grew for nearly two decades before going public in March at around a $6.5 billion valuation. Though the social media forum site now boasts 91 million daily active users, its success was not a certainty. In fact, Reddit’s co-founders were rejected by startup accelerator Y Combinator at the start of their entrepreneurial journey.

“So, Alexis [Ohanian], my co-founder, college roommate at the time, he and I applied to Y Combinator,” Reddit CEO Steve Huffman told LinkedIn co-founder Reid Hoffman on Thursday. Their initial idea was to create a way to order food from cell phones — which wasn’t the norm in 2005.

Y Combinator rejected the idea but asked Ohanian and Huffman, who were 22 and 21 years old at the time, to work on something else. They came up with Reddit, which Y Combinator funded with a $12,000 check.

The idea for Reddit came about from two websites: Delicious and Slashdot. Delicious was a website that let users store and share bookmarks; Yahoo acquired it in 2007. Slashdot.org still exists as a social news site covering science and tech news; Reddit’s co-founders were drawn to the community it had but wanted to expand beyond tech.

Reddit “was kind of a Delicious plus Slashdot, but make both of them better,” Huffman said. “Honestly, I think that’s pretty much what we built. But for 19 years, we’ve been iterating on this and tweaking it, and kind of following our users and adding features.”

Related: ‘A Huge Opportunity:’ Reddit CEO Aims to Bring AI to 1 Billion Reddit Searches

For example, Huffman pointed out that Reddit’s “most important feature,” or the power it gives users to create their own communities, was introduced three years after launch.

Reddit CEO Steve Huffman. Photo by Spencer Platt/Getty Images

Since going public, Reddit has posted earnings that beat expectations for two consecutive quarters. The company inked AI licensing deals with Google and OpenAI earlier this year, allowing Google’s Gemini AI and OpenAI’s ChatGPT to use Reddit posts in their training data.

Huffman said there is “a tremendous amount of opportunity” with AI.

“I’m very proud that Reddit has played a role in the development of these technologies,” he said.

Related: Reddit Traffic Nearly Triples in 8 Months, Posts Rise to the Top of Google Search



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Your Professional AI Content Machine Is Just  for Life

Your Professional AI Content Machine Is Just $60 for Life


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

In the hustle of today’s online business world, time can be your biggest asset. Between managing operations, engaging with customers, and strategizing for growth, there’s little room left for the creative tasks that help set your business apart—like generating engaging content, captivating visuals, and compelling voice-overs.

That’s where Scribbyo can help. It offers a powerful, all-in-one AI solution designed to streamline your creative processes and save you valuable time. A lifetime subscription is also just $59.97 (reg. $684) for a limited time only.

Scribbyo isn’t just another AI tool—it’s a comprehensive suite that combines content writing, image creation, transcription, chatbot access, and voice-over generation, all powered by advanced AI technology. For just $59.97, you’ll have access to an array of features that can help you produce high-quality content across multiple channels without the usual time-consuming stress and without ongoing monthly fees.

Whether you’re crafting blog posts, website copy, or social media updates, Scribbyo’s AI-powered writing tools ensure your content is engaging, relevant, and aligned with your brand’s voice. And with support for 33 international languages, you can effortlessly connect with a global audience. It even has a chatbot so you can generate content freely without using templates.

Create stunning visuals to accompany your copy to help capture your audience’s attention. Whether you’re designing a blog header, a social media post, or a website banner, Scribbyo’s image generator makes it easy to produce professional-quality graphics without needing to hire a designer.

Need to add a voice to your content? Scribbyo’s AI voice-over generator offers 60,000 characters per month, allowing you to create realistic human voices from any text. With 540 male and female voices in 140 accents and languages, your audio content can be as diverse and dynamic as your written work.

Don’t waste half your day trying to craft the perfect content. Lean on Sribbyo to help support your efforts.

A lifetime subscription to Scribbyo is just $59.97 (reg. $684) through September 3.

StackSocial prices subject to change.



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Pro Athletes Are Slam Dunking in the Business Arena

Pro Athletes Are Slam Dunking in the Business Arena


Opinions expressed by Entrepreneur contributors are their own.

Age 30 is the prime of your career in many professions — unless you happen to be a professional athlete. “It’s like they experience life backward,” says Loop Capital founder and CEO Jim Reynolds, whose career includes a nine-year partnership with Magic Johnson Enterprises. “They make their peak money when they’re exceptionally young, whereas in business, you typically don’t start accumulating real wealth until your 50s.”

The average NBA player retires at the age of 29, which sounds enviable if you ignore the fact that nearly 60% of them face serious financial hardships after retirement. But it doesn’t have to be that way. Although most retired players can’t jump like they used to, bringing them into the business world can still be a slam dunk for business executives like Jim Reynolds, who recognize their transferable skills like tactical smarts and an insatiable competitive drive.

Related: They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

Reynolds is currently CEO of Coco5, a fitness drink company he co-owns with an NBA dream team that includes Devin Booker, D’Angelo Russell, Derrick Rose, and the Morris twins, Marcus and Markeiff. The company made headlines this spring after partnering with the American Cancer Society to raise money for research and promote early detection.

Tech entrepreneur Julian Aiken, a former DII point guard, is also no stranger to professional sports. His uncle, Bob McCann, played in the NBA for five years, and many of his high school friends grew up to be professional athletes. Aiken is the founder and CEO of Brunswick Sports Management, a firm that helps athletes transition to business. Recently, alongside the NBA trifecta of Michael Carter-Williams (retired), Mo Harkless (retired), and Andre Drummond (active), Aiken founded his latest endeavor: Special Teams Real Estate, a property venture that converts vacant commercial buildings into residential ones.

Here are some of the universal principles that these elite athletes and their business partners say transfer from the sports arena to entrepreneurship.

Get a Little Better Every Day

In basketball, if you spend enough time alone shooting free throws, you’ll eventually make more of them in games. As Carter-Williams notes, though, there are no free throws in business. There are no predetermined rules. So for him, the first step in upping his business game was developing a self-starter mentality. In place of a rigorous schedule of physical drills assigned by a trainer, he now prioritizes strengthening his mind every day.

Related: How Carolyn Tisch Blodgett Is Striving to Change the Game for Women’s Sports

“Some days, I just force myself to do something or learn something to help me succeed,” he says. “It could be as simple as going on YouTube to learn about zoning laws. Or studying some complicated book about real estate.” His business partner, Aiken, shares that growth mindset and emphasizes that improvement doesn’t mean going from 0 to 100% overnight. Instead, the trick is to get 1% better every day.

“We don’t expect Mike or anyone else to complete an entire project immediately. But can you learn enough to complete a small percentage of it? And can you complete a little more next time? And so on.”

A slight percent increase won’t appear in Carter-Williams’ box score like in his NBA days. He notices his progress in new ways, like his growing comfortability in meetings and comprehension of real estate jargon.

“If I can understand more and answer questions I couldn’t answer two weeks earlier, I take those as my small wins,” Carter-Williams says. While Carter-Williams still has more to learn about the real estate game, his NBA background comes with a built-in advantage: premium access to other professional athletes.

“Not everyone is willing to listen to somebody like me that hasn’t been in those locker rooms,” Aiken says.

“But if Mike can walk in there and say. ‘I’ve grown a sustainable business that lasts way longer than an NBA career; here’s how I did it.’ Every NBA player will at least hear him out.”

Embrace Your Role

In basketball, a role player is an athlete with a specific skill and a willingness to put team success over personal glory. They might not score the most points or have the flashiest highlights, but they understand their strengths and weaknesses and get the job done. Having spent over a decade each as role players in the NBA, Marcus and Markieff Morris understand the importance of knowing your specific strength and using it to complement your teammates. It’s a skill that has translated seamlessly to their roles at Coco5.

Related: LeBron James Is Now a Billionaire — Here’s How He Makes and Spends His Money

As active NBA players, the Morris twins have delivered a product placement slam dunk by bringing Coco5 straight into some high-profile NBA locker rooms, they’ve also leveraged their status in some high-pressure conference rooms. During meetings, the twins often regale prospective investors with tales of their NBA journey, using their roles as athletes to gain respect, trust, and — more often than not — new accounts.

“People love the idea of having connections to professional athletes,” Markieff says. “We can get in certain doors by just being NBA players.”

Play the Long Game

In basketball, thinking ahead and anticipating where you need to be next is crucial. For Michael Carter-Williams, pivoting on the court is a good metaphor for pivoting once you step off. You always want to be thinking about the next move. It’s a lesson he laments not learning earlier.

“Do I wish I had reached out sooner to more people in the professional world? Do I wish I gained more investment knowledge as a rookie and a sophomore? Of course.” It’s a big part of the reason why Carter-Williams is so passionate about helping the next generation of hoopers. As NBA liaison for Special Teams Real Estate, he now makes it his mission to prepare athletes for their next chapters, bridging the gap between current players, former players, and business executives like Aiken. During a recent meeting at his friend (and former Orlando Magic teammate) Cole Anthony’s house, for example, he drew on his personal experience to discuss — minus the jargon — the importance of investing in your financial future earlier than you might think.

Jim Reynolds also knows something about playing the long game. For him, it boils down to one goal: owning equity. For young players like Coco5 partners Booker (27) and Russell (28), owning a piece of the company could be more lucrative than basketball long term.

“By the time they’re 45, they’ll have equity in a cash-flowing business, years of professional experience, and celebrity names to build on,” he points out. “The richest people in America own equity. It’s how Magic Johnson became a billionaire.”



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Disney Using AI to Grow Its  Billion ESPN Business

Disney Using AI to Grow Its $16 Billion ESPN Business


SportsCenter was ESPN’s flagship show; its first episode aired when the network launched in September 1979. Now Disney, which owns 80% of ESPN, is taking its oldest offering and adding AI to its sports news, recaps, and analyses to catch the attention of a younger streaming generation.

ESPN chairperson Jimmy Pitaro stated Wednesday that SportsCenter would become its own app for the first time next year.

The tech will be able to match content to the interests of each viewer and “obviously, help significantly,” when it comes to personalizing the app, generating clips, and narrating them, Pitaro said.

Related: Listen to ‘The Wonderful Wizard of Oz’ Read By Dorothy Herself Thanks to a New AI App That Cloned Judy Garland’s Voice

Jimmy Pitaro. Photo by Kevin Mazur/Getty Images

ESPN is already using AI to narrate investigative news. Pitaro said he listens to these AI-spoken pieces on his commute.

The move is part of a broader strategy to adapt to changing viewership tastes. Over 40% of television usage in June and a record-high 41.4% in July, was from streaming, according to Nielsen reports. In contrast, cable and broadcast accounted for around 26% and 20% of total TV viewership, respectively, in July.

Now that the legacy sports network is faced with growing interest in streaming, ESPN is amplifying it through its social media presence.

“We need to set up this company to be relevant for the next generation of sports fans,” ESPN’s content president Burke Magnus said on Wednesday.

Related: Is ESPN Cutting Its Own Cord?

Pitaro became ESPN chairman in February 2023 and is now one of four Disney executives in the running to replace CEO Bob Iger in 2026. ESPN brought in $16 billion in revenue for Disney in 2022.



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5 Ways Kamala Harris Can Support The Franchise Community

5 Ways Kamala Harris Can Support The Franchise Community


Opinions expressed by Entrepreneur contributors are their own.

The five weeks between the Republican and Democratic conventions could have been a lifetime, as a brand-new Democratic ticket formed in record speed. As always, the International Franchise Association (IFA) is neutral in presidential elections and we will work with whoever is in the White House for the betterment of our model. Just as we were in Milwaukee for the RNC, we were on the ground in Chicago, educating candidates and campaigns about all the good franchising provides, especially for minority-owned businesses.

Like many Americans, the franchise community is interested in learning more about Vice President Harris’ vision and policy priorities, which she characterized in her acceptance speech as an Opportunity Agenda. It is encouraging that one of her early commercials features her time working at McDonald’s. In fact, if elected, Harris, along with her husband Doug Emhoff, will share a common thread with the 1 in 8 Americans
who have worked at McDonald’s. To genuinely support the franchise business model, here are five concrete ways Vice President Harris can appeal to the franchise community.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

Be a champion for franchising

First, Vice President Harris should be a champion for franchising and use every day on the campaign trail to visit franchises and meet their employees in swing states — and everywhere in between. Doing so will unlock franchising as a component of the Opportunity Agenda, including the unique benefits of franchising for all stakeholders involved in the model.

Those stakeholders are substantial — from the nearly 9 million employees who work for America’s 800,000 franchise businesses (and earn higher wages and better benefits than non-franchised employees) to the franchise owners themselves, who are more diverse in race and gender than non-franchises.

Related: The Critical First 100 Days of Onboarding — What You’re Likely Overlooking That Could Make or Break Your New Hire

Abandon an expanded joint employer rule

Second, Vice President Harris talked at the DNC about working with business and labor. Yet, one of labor’s top priorities has been a joint employer rule that would effectively destroy franchising. A Harris administration that wants to support small business creation must abandon efforts to implement an expanded joint employer rule.

Bipartisan majorities in congress and a federal court have rejected expanding the joint employer test to include reserved and indirect control. Even Democratic supermajorities in the California legislature, and her home-state Governor Gavin Newsom, rejected joint employer liability. This created a pathway to negotiate a bill with organized labor that preserved franchisee equity in their business, and creating predictable increases in the minimum wage.

Related: A Franchise Attorney and 20-Year Industry Expert Weighs in on How the Election Will Impact Small Businesses

Call for pro-small business tax policies

Third, Vice President Harris should call for pro-small business tax policies, given the expired and expiring provisions of the Tax Cuts & Jobs Act (TCJA). These include extending the qualified business income deduction (QBID), also known as the section 199A deduction, and restoring a pro-growth interest deductibility standard that expired at the end of 2022.

Extending the 199A deduction, along with passing the bipartisan Tax Relief for American Families and Workers Act — which garnered overwhelming bipartisan support in the House this year — would greatly benefit franchise owners. This legislation would increase the amount of interest owners can deduct from their income taxes, offer temporary bonus depreciation for the purchase of equipment and short-lived capital assets and include other pro-business and pro-worker provisions.

These actions would provide small business entrepreneurs with a competitive edge over large corporations and demonstrate that Vice President Harris is committed to addressing the needs of the small business community. She can chart a new path and extend an open hand to the business community by putting the politics aside and commit to extending a policy they have come to rely on. Without action, every business owner in country wakes up on January 1, 2026, facing a tax increase.

Related: Learn the Secrets of Running 20+ Businesses as a Side Hustle — Finding and Nurturing Your ‘STIC People’

Increase lending limits at the SBA

Fourth, increase lending limits at the Small Business Association (SBA) and boost access to the 7(a) Working Capital Pilot (WCP) program. During her acceptance speech, Harris pledged to, “provide access to capital for small-business owners and entrepreneurs and founders.” Launched earlier this year, WCP is a line of credit product that features an annual guaranty fee structure that works to offer greater flexibility than a traditional term loan to meet specific business needs.

Accessing capital is increasingly challenging in such a high-interest rate environment. The SBA pitched the concept as a means of breaking down barriers seeking to start their own pathway to entrepreneurship, where the franchise model is poised to continue playing a major role.

Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New ‘Hall of Fame’

Outline a future for the Federal Trade Commission

Finally, Harris should outline a future for the Federal Trade Commission (FTC) that includes a modernization of the Franchise Rule, a federal regulation solely enforced by the FTC that governs the sale of a franchise. Currently under review by the FTC, the Franchise Rule hasn’t been updated since 2007 — the same year the first iPhone was introduced.

Research published in the Wall Street Journal showed it took more than 20 years of education to understand a Franchise Disclosure Document (FDD), and a federal investigation found many prospective franchisees did not read the disclosures at all. This needs to change, especially during the pre-sale process when a prospective franchisee is deciding whether to invest significant financial resources in a franchise.

A Harris administration would be wise to course-correct the FTC to foster entrepreneurial development in franchising and double-down on the true mission of the FTC — to protect consumers and prospective franchisees. The franchise business model encourages workforce development and small business formulation in local communities, we look forward to working with any administration and any political party toward that important goal.

Related: Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.

Matt Haller is the President and CEO of the International Franchise Association (IFA). Greg Flynn is the Founder, Chairman, and CEO of Flynn Group and Flynn Properties, and an IFA Board Member. With 2,700+ Applebee’s, Taco Bells, Paneras, Arby’s, Pizza Huts, Wendy’s and Planet Fitness units generating $4.7+ billion in sales and employing 75,000+ people in 44 states and 3 countries, Flynn Group is the largest franchise operator in the world.





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Use This  Microsoft Deal to Upgrade Your Business on a Budget

Use This $50 Microsoft Deal to Upgrade Your Business on a Budget


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Your business may be running on Windows 10, but that operating system has practically run its course. Come October 2025, Microsoft is discontinuing support for Windows 10, but you have a chance to upgrade in advance ahead of your competitors.

The Ultimte Microsoft Bunde is your way of staying ahead of the curve and giving your budget a break. This Microsoft Bundle comes with Windows 11 Pro and a lifetime license to Microsoft Office 2021 Pro for Windows, so you can upgrade your system and cancel that costly Microsof 365 subscription, and it’s only $49.97 for the whole bundle.

Why change what works?

Windows 11 Pro gives you a streamlined, user-friendly interface with features like snap layouts and virtual desktops, which improve multitasking and help organize your workspace more effectively. This operating system includes advanced security features like BitLocker encryption for safeguarding your data, Windows Defender for real-time threat protection, and Secure Boot to prevent unauthorized access.

For professionals, Windows 11 Pro also supports remote desktop connections and integration with Azure Active Directory, providing secure access to your business network from anywhere. With a lifetime license for both Office 2021 and Windows 11 Pro, this bundle is a valuable investment that ensures your business operations are efficient, secure, and future-proof.

Microsoft Office 2021 Professional is a powerful suite that includes essential applications like Word, Excel, PowerPoint, Outlook, Teams, Onenote, Publisher, and Acces. Word offers advanced editing and formatting tools to create detailed and polished documents, while Excel’s enhanced data analysis features include advanced formulas, pivot tables, and data visualization options to streamline financial analysis and reporting.

The ribbon-based interface facilitates easy navigation and customization, allowing for efficient workflow and document management. Install each of these apps on one device one time with no recurring costs or subscription fees.

Get a Lifetime License to Microsoft Office Pro 2021 for Windows and Windows 11 Pro for $49.97.

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