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Hi, I’m Dima, the bootstrapped solo founder of PitchBob — a tool designed to help aspiring entrepreneurs bring their ideas to life.
I want to start with a disclaimer: My entrepreneurial journey isn’t my first. I’ve had significant experience building businesses in the past, and my choices with PitchBob are deliberate. Whether bootstrapping or going solo, these were calculated decisions, not mere accidents.
Yet, despite this experience, I can’t count how many times I’ve wrestled with the urge to quit — whether it’s freezing progress, pivoting or walking away entirely. These thoughts come even as PitchBob remains the central focus of my attention, time and financial resources over the past two years.
As the year ends, I find myself reflecting on deadlines — self-imposed checkpoints to evaluate whether PitchBob has “taken off” or if it’s time to face hard truths. The concept of success for a startup often remains fluid, and that ambiguity can create a space for internal negotiations: Should I persist, or is it time to move on?
Related: I Want to Throw in the Towel and Quit My Business — Here’s How to Know When to Stick With or Let Go of Your Business
The takeoff analogy: Evaluating progress
I often compare new ideas to an airplane racing down a runway. The engines are roaring, the plane is gathering speed, and the wings are twitching — but it hasn’t yet lifted off the ground. In such moments, the captain feels in control … except for one thing: the finite length of the runway.
As a founder, your job is to assess this runway — your available time, resources and market opportunity. Is there enough momentum for takeoff? Should you push forward, or is it time to pull the brakes and pivot?
This analogy serves as a framework for one of the most challenging questions entrepreneurs face: When is it time to quit, and when should you double down? It’s a universal dilemma, epitomized in that famous image of a miner walking away just inches from striking gold.
Is entrepreneurship a form of addiction?
There’s a thin line between passion and obsession. Entrepreneurship can sometimes resemble an addiction — an insatiable drive to build, create and succeed, even when faced with mounting evidence that things aren’t working. Blind faith in your vision, ignoring harsh market feedback or stubbornly pushing forward despite red flags often leads to failure.
Worse, the emotional highs and lows of running a startup can mirror the cycle of addiction. The exhilaration of launching a product, closing a deal or securing funding can quickly be followed by crushing lows when things don’t go as planned.
So, how do you know when you’re pushing too hard?
How can you avoid the trap of throwing good money, time and energy after bad?
To address this, let’s examine eight key signs that help founders determine whether to persevere or let go.
When to let go
1. Lack of progress despite effort
If months (or even years) of focused effort have yielded little to no progress, consider whether the problem lies in market demand rather than execution.
2. Consistent negative feedback
If customers, partners or investors consistently resist, it’s time to revisit your assumptions. Sometimes, the market simply isn’t ready or interested.
3. Personal well-being is declining
If your startup is harming your health, finances or relationships, it’s a red flag. No business idea is worth personal destruction.
4. The runway is gone
If you’ve depleted your financial, emotional and temporal resources, it might be better to land the plane than risk a crash.
Related: 7 Signs It’s Time to Quit Your Business
When to persevere
1. You’re seeing traction
Even minor signs of customer or user engagement can signal that your idea has potential. Sometimes, a few tweaks can unlock significant growth.
2. A clear path forward exists
If you’ve identified actionable next steps that could move the needle, it’s worth staying the course.
3. External validation
Support from credible investors, partners or advisors can reaffirm your belief in the venture and provide critical resources to continue.
4. Your passion still burns bright
Passion can be the fuel that powers persistence. It might be worth pushing through if you’re still excited about solving the problem.
Balancing grit and realism
Entrepreneurship often glorifies grit — “Never give up” is a mantra we’ve all heard. But the reality is more nuanced. While perseverance is critical, so is the ability to evaluate when a venture has reached its natural conclusion.
The key is honest self-reflection. By evaluating your runway, understanding market feedback and knowing your personal limits, you can make balanced decisions about when to double down and when to pivot.
Related: How to Know When to Give Up, When to Pivot and When to Persist
The road to success
Success isn’t linear. Sometimes, the best decision is to pivot, start fresh or even walk away entirely. Knowing when to quit can be just as important as knowing when to persevere.
Failure, after all, isn’t the opposite of success — it’s often a step toward it.
For founders facing this decision, remember that seeking outside perspectives can help. Whether it’s a mentor, fellow entrepreneur or trusted advisor, they might provide the clarity you need to evaluate your runway and determine your next steps.
Google CIO Ruth Porat. Photo by Joe Scarnici/Getty Images for Fortune
