March 2025

More people than ever are receiving text messages warning them that if they don’t pay their toll bill by a certain date, they could face a fine and lose their driver’s license. These scams are not just more common — they’re also claiming more victims and big phone companies like Apple and Google can’t block them.

According to a Thursday report from CNBC, cybersecurity company Trend Micro has observed a 900% uptick in searches for “toll road scams” in the past three months, indicating that the texts are reaching more people. McAfee research obtained by the outlet found that from early January through the end of February, toll scam texts were four times more prevalent.

Related: 80% of Banks Admitted They Can’t Keep Up With AI Scams Aimed at Draining Personal Accounts

“It is obviously working; they are getting victims to pay it,” Jon Clay, Trend Micro’s vice president of threat intelligence, told CNBC. “This one apparently seems to be going on a lot longer than we normally see these things.”

Though Apple iPhones have a safety measure in place that removes the link from a preliminary text, hackers are finding ways to get around that. Per AP, the scam asks users to reply with “Y” to reopen the text with an active link. Blocking a scam number or reporting it as spam on an Apple or Android phone is a temporary fix because scammers can simply switch numbers and reach out again.

The FBI issued a public service announcement about the scams in April 2024, stating that it had received more than 2,000 complaints in at least three states. It asked anyone who received a scam text to file a complaint with the Internet Crime Complaint Center and delete the text.

The Federal Trade Commission issued a consumer alert article in January about the unpaid toll scam, advising Americans not to react quickly, click on any links, or respond to texts. The Virginia DMV, California Attorney General, and Illinois Tollway also gave separate warnings to consumers about the scams earlier this year.

Related: AI Cloning Hoax Can Copy Your Voice in 3 Seconds—and It’s Emptying Bank Accounts. Here’s How to Protect Yourself.

Clay told CNBC that toll scams are inexpensive and easy to implement, with scammers buying phone numbers and website domains in bulk to send millions of text messages.

The domains can be state-specific, like Georgia’s Peach Pass, Florida’s SunPass, New York’s E-ZPass, or something more generic, like FastTrak. The texts are numerous — threat research firm Censys estimates that over 60,000 domains exist to perpetuate toll schemes.

While the texts seem aimed at collecting money immediately, the real goal is to collect personal information. Access to someone’s identity is the key to broader criminal activity.

According to KP Law, personal information is valuable because criminals can use it to steal identities for financial gain and take over personal accounts. For example, they can use credit card information to make unauthorized purchases or take out loans.

There’s a simple way to deal with the toll scam text: Don’t click on anything, don’t respond at all, and just delete.

If you plan to invest more in email marketing this year, you’re on the right track. Email remains one of the most effective channels for driving revenue. In fact, 87% of marketing leaders say email marketing is critical to the success of their company. But how do you make the most of it without spending hours creating every campaign?

By simplifying your workflows, you can get more efficient and boost sales – without burning out. Here are five tactics you can adopt in your business today.

Related: Don’t Sleep on Email Marketing — Here’s Why It’s Still Your Business’s Most Powerful Tool

1. Assess your entire email marketing program

A quick audit of your email marketing helps you spot what’s working – and what’s just draining your time. Set aside time to review every part of your process and identify what feels the most time-consuming. Then, ask yourself: Can this be simplified or automated?

For instance, if content creation slows you down, you could:

• Repurpose existing content. Turn blog posts or social media posts into small newsletter sections.
• Let AI save you brainpower. Avoid writing entire emails with AI, but don’t shy away from asking it to generate ideas or ensure your copy is on point.
• Find a great design tool. To create emails faster, use a platform with pre-made templates and drag-and-drop functionality — no design skills are required.

Small adjustments like these can free up hours in your schedule without compromising the quality of your email campaigns.

2. Send fewer, more impactful emails

You may not need to send as many emails as you think to drive results. 44% of consumers unsubscribe from email lists because the sender emails too often. So, take a look at your sending frequency and consider whether you’re over-communicating.

Instead of overwhelming your audience with too many messages, focus on quality. For instance, you could:

• Prioritize value. Only send an email when you have something meaningful or critical to say.
• Combine messages. It’s better to consolidate your updates into a single newsletter.

Test sending fewer campaigns and track results to see how your subscribers react. They may welcome this approach, and you’ll reduce your workload.

3. Streamline your email list management

Your contact list is a key component of email marketing, but managing it shouldn’t feel like a full-time job. You can simplify how you manage your subscribers and invest those efforts in other tasks.

For instance, pruning obsolete and disengaged subscribers is a must, but you can automate this task by using an email validation service. Programming the software to perform this task at regular intervals saves you energy and time.

Also, consider these other ways to simplify email list management:

• Segment smarter. Don’t overcomplicate. Instead, use a few core segments and focus on sending them the most relevant content.
• Automate unsubscriptions. Pick an email service provider that automatically removes subscribers who opt out. You shouldn’t have to worry about deleting contacts or tracking opt-out requests – this should happen seamlessly to keep your list compliant and up-to-date.

This saves you time, ensures you follow best practices and reduces the risk of emailing people who no longer want to hear from you.

Related: 5 Tips to Significantly Increase the ROI of Your Next Email Campaign

4. Use templates to create your emails faster

If you design every email from scratch, it’s time to switch to a better approach. Templates can significantly cut down the time you spend designing your campaigns. Plus, they help you keep your branding consistent so your subscribers always recognize you in their inboxes.

Here’s how to simplify your email marketing by using more templates:

• Create a master template. Design a reusable layout with your logo, brand colors and core elements you’ll use often.
• Build templates for campaigns. Have different layouts you can edit quickly for your welcome emails, promotions and product updates.
• Reuse content blocks. Save sections like headers or footers so you can easily drag and drop them into future emails.

Templates speed up your content creation process and help your emails look polished and on-brand.

5. Track results and focus on what matters most

Reviewing your performance metrics regularly is another way to save time and energy on email marketing. By seeing what’s working, you can fine-tune your strategy without unnecessary effort.

Focus on important metrics like:

• Click-through rates. Pinpoint subject lines and content topics that drive engagement.
• Unsubscribe rates. If you see a spike, it could signal over-sending or irrelevant content.
• Revenue drivers. Every month, make a top 3 list of the emails that drive the most sales. How can you replicate them?

Tracking your metrics isn’t hard, and it will help you eliminate tasks that drain your resources and sabotage your results. Focus on that data to improve — small adjustments can deliver bigger wins than you’d expect.

A single paycheck just isn’t enough. The number of Americans with two or more jobs has reached its highest point since the U.S. Bureau of Labor Statistics (BLS) began tracking the number in 1994.

A record-high 8.9 million people in the U.S. reported working multiple jobs in February, per BLS’ latest jobs report released last week. That amounts to 5.4% of all employed workers, a share last seen during the Great Recession in April 2009.

Some sources place the number even higher. According to a Bankrate survey, more than one-third third of U.S. adults have a second job, while Side Hustle Nation reports that 39% of working Americans have a side gig.

Related: Nearly 50% of Parents Now Have Side Hustles, According to a New Survey

According to data published by the St. Louis Fed earlier this month, Americans with more than one job average 35 hours per week at their primary job and 13.5 hours at one or more additional jobs. Their average age is 42.5 years old and they make around $57,865 per year compared to the $56,965 averaged by those with a single job.

Rising prices for rent, groceries, and other necessities may have led Americans to seek multiple income sources. The latest consumer price index report, released earlier this week, showed that prices for food, shelter, energy, and other essentials rose 2.8% in February compared to the same time last year. Egg prices were up 10% from January to February due to shortages related to an avian flu outbreak, while energy prices rose 0.2% month-over-month in February because of higher fuel oil and natural gas prices.

Americans are also taking on multiple jobs in response to a competitive labor market where more people have college degrees. The number of college graduates has nearly doubled from 21.2% in 1994 to 37.7% in 2022. According to the St. Louis Fed, in 1994, 31% of Americans with more than one job were college graduates. Now half of those with more than one job have graduated from college.

Related: MBA Graduates From Top Schools Including Harvard, Northwestern, and Stanford Are Having Trouble Finding Jobs, According to a New Report

It’s additionally easier now to find a second job working for a rideshare company like Uber, which has more than seven million monthly drivers and couriers globally, per a September 2024 report. A number of side hustles require little to no experience, such as working as a virtual assistant or website tester.

Americans can also pack in an extra job while working from home, with reports of some employees working two remote jobs simultaneously. BLS data showed that about 35% of employed people did some or all of their work at home in 2023, up from 24% in 2019.

However, working more than one job can take a toll. Chanda Corkrean, 41, told The Wall Street Journal that she works 40 hours a week from home for a medical supply distributor, making $45,000, and 20 to 25 hours in person in the evenings at Pizza Hut for $12 an hour.

“I’m tired,” she told the outlet. “It’s hard to adult between the two jobs.”

In today’s dynamic private equity landscape, technology is more than a support function — it is a strategic driver of growth and efficiency. As firms contend with increasing data complexity, evolving regulatory demands and heightened investor expectations, sophisticated, integrated software solutions are redefining how private equity organizations operate, make decisions and create value.

A new era for private equity

Historically, private equity firms managed operations with a patchwork of spreadsheets, manual systems and siloed applications. While these methods once sufficed, today’s market demands real-time information, agility and transparency. Modern investors expect rapid access to performance metrics and robust reporting capabilities — a far cry from the limitations of legacy systems.

The shift toward next-generation private equity software is underway. Cloud-based platforms, advanced analytics and automation now work in concert to unify disparate data, streamline workflows and deliver actionable insights. Leading innovators are emerging across the spectrum, each addressing critical facets of the private equity lifecycle.

Related: You Must Embrace Digital Transformation to Stay Ahead of the Competition — Here’s How to Seamlessly Weave It into Your Organization

Unifying data for strategic decision-making

Data fragmentation remains one of the industry’s most persistent challenges. With multiple funds spanning diverse asset classes and global operations, maintaining data consistency can be formidable. Today’s software solutions consolidate information from varied sources into a single source of truth. Cloud-based platforms simplify data reconciliation and enhance reporting accuracy — essential for firms that need a cohesive view of performance metrics.

For instance, firms like Allvue Systems have developed robust tools that streamline data integration, while others in the market provide complementary capabilities that ensure data accuracy without overlapping functions. By reducing the administrative burden associated with manual reconciliation, these solutions enable decision-makers to focus on strategy rather than data management.

Leveraging predictive analytics and AI

Artificial intelligence and predictive analytics are transforming private equity by turning vast historical datasets into strategic insights. Machine learning algorithms now analyze trends and forecast market movements with remarkable precision. These insights empower firms to identify investment opportunities earlier and manage risks more effectively.

Data providers such as PitchBook have set industry benchmarks in market analytics, offering deep insights into emerging trends and deal flow dynamics. Their platforms provide a critical counterpoint to operational tools by offering market context and benchmarking data that support informed decision-making. Integrating these predictive capabilities into a broader technological ecosystem allows private equity firms to anticipate market shifts and strategically allocate resources.

Related: How to Leverage AI to Supercharge Your Business

Enhancing investor communication and transparency

Investor expectations have evolved rapidly. Today’s limited partners demand continuous, transparent communication and real-time access to fund performance. Modern software platforms meet these demands by offering interactive dashboards, secure data portals and automated reporting tools that streamline communication between fund managers and investors.

New platforms have pioneered advancements in investor relations and equity management, ensuring stakeholders receive timely, accurate updates. These tools enhance trust and bolster investor experience by making performance data accessible and understandable. In an environment where credibility and transparency are paramount, robust investor communication systems are not just an advantage — they are essential.

Streamlining operations with automation

Efficiency is the lifeblood of private equity, where manual processes can lead to delays and increased operational risk. Automation is revolutionizing back-office functions, from deal origination to contract management and performance monitoring. By automating routine tasks, firms can minimize human error, accelerate workflows and free up resources to focus on higher-value strategic activities.

Addressing ESG and compliance head-on

In recent years, Environmental, Social and Governance (ESG) considerations have moved to the forefront of investment strategy. Firms are under increasing pressure to integrate ESG metrics into their decision-making processes and comply with evolving regulatory standards. Modern software platforms are rising to this challenge by embedding ESG tracking and compliance monitoring into their core functionalities.

Innovative providers are offering tools that help firms assess and report on their ESG performance. By integrating ESG analytics with traditional financial data, these platforms support both regulatory compliance and the pursuit of sustainable, long-term value creation. This trend is not only a regulatory necessity but also a strategic advantage, enhancing a firm’s reputation among socially conscious investors.

Looking ahead: The future of private equity software

The future of private equity is being shaped by continuous technological advancements. As the industry evolves, further integration of AI, enhanced collaboration tools and even blockchain technology for secure transactions are likely to redefine operational efficiency and strategic decision-making. Future platforms will be highly customizable and scalable, adapting to the unique needs of diverse firms.

Firms that invest in cutting-edge technology — whether through integrated data management systems, advanced analytics providers like PitchBook or investor communication — will be best positioned to navigate market challenges and seize new opportunities. These technological innovations are not mutually exclusive; rather, they form an ecosystem where each component plays a vital role in driving overall performance.

Related: 3 Ways Embracing Automation and Technology Can Turbocharge Your Entrepreneurial Quest

The digital transformation of private equity is well underway, driven by the urgent need for unified data management, predictive analytics, enhanced investor transparency and operational efficiency. In an environment where every decision can have far-reaching implications, the firms that embrace these innovations will be the ones best equipped to deliver superior returns and sustainable growth.

While Allvue Systems represents a strong example of innovation in data integration and automation, the broader landscape includes diverse technology providers. Companies like PitchBook are setting standards in market analytics. Together, these complementary solutions create a robust digital ecosystem that empowers private equity firms to navigate an increasingly complex market.

As the industry continues to evolve, the future will belong to those who invest not only in assets but also in the digital infrastructure that drives smarter, more agile and transparent investment practices. For private equity firms striving to remain competitive, partnering with a diverse range of technology innovators is not merely an option — it is a strategic imperative.

Introverted personalities at work can be misunderstood, when not wanting to speak up is deemed as uncaring or quietness seen as too aloof. The hiring process is also geared more towards extroverts, presenting a challenge to introverts before a candidate even gets the role.

Still, some experts consider the trait a superpower — and it is possible to find high-paying jobs for people who prefer to keep to themselves.

Online career platform Resume Genius used U.S. Bureau of Labor Statistics (BLS) data to formulate their “High-Paying Jobs for Introverts Report” released this week. The report names 10 high-paying roles perfect for introverts.

“Introverts can be more independent and usually possess highly sought-after soft skills like deep focus and creative problem-solving, which makes them especially suited to the jobs on our list,” said Nathan Soto, career expert at Resume Genius.

Related: No Meetings, Up to $30 Per Hour, Fully Remote: A College Student Training AI Says the Work Is ‘Perfect’ for Introverts.

The company analyzed jobs that match introverted traits and identified roles good for autonomy, social interaction, salary, and job opportunities. The jobs analyzed had to have a median annual salary of $48,060 and a minimum growth rate of 3%. Data from O*NET Online and Glassdoor was also used to create the report.

Eva Chan, career expert at Resume Genius said that their research shows that there are many high-paying jobs uniquely suited for introverts, notably in “computer programming and the sciences.”

“Introverts tend to have many highly sought-after strengths, including keen observation, deep analytical thinking, strong written communication, and the ability to approach problems with creativity,” Chan said. “Introverts excel in roles that require working independently and focusing deeply on complex problems.”

Here are the top 10, highest-paying roles for introverts, according to Resume Genius. Read the full report, here.

1. Radiologist

• Median annual salary: $353,960

• Number of jobs (2023): 31,960

• Estimated job growth (2023–2033): 3%

• Typical educational requirements: Doctor of Medicine degree, radiology residency program

2. Natural sciences manager

• Median annual salary: $169,120

• Number of jobs (2023): 96,520

• Estimated job growth (2023–2033): 8%

• Typical educational requirements: Bachelor’s degree in natural science or related field

3. Computer and information research scientist

• Median annual salary: $157,160

• Number of jobs (2023): 35,210

• Estimated job growth (2023–2033): 26%

• Typical educational requirements: Master’s degree in computer science or related field

4. Physicist and Astronomer

• Median annual salary: $149,530

• Number of jobs (2023): 23,500

• Estimated job Growth (2023–2033): 7%

• Typical educational requirements: Doctoral or professional degree

5. Computer hardware engineer

• Median annual salary: $147,770

• Number of jobs (2023): 82,660

• Estimated job growth (2023–2033): 7%

• Typical educational requirements: Bachelor’s degree

6. Software developer

• Median annual salary: $138,110

• Number of jobs (2023): 1,656,880

• Estimated job growth (2023–2033): 17%

• Typical educational requirements: Bachelor’s degree in computer and information technology or related field

7. Computer network architect

• Median annual salary: $133,930

• Number of jobs (2023): 174,100

• Estimated job growth (2023–2033): 13%

• Typical educational requirements: Bachelor’s degree in computer-related field

8. Actuary

• Median annual salary: $132,500

• Number of jobs (2023): 25,470

• Estimated job growth (2023–2033): 22%

• Typical educational requirements: Bachelor’s degree

9. Biochemist and Biophysicist

• Median annual salary: $120,310

• Number of jobs (2023): 33,180

• Estimated job growth (2023–2033): 9%

• Typical Educational Requirements: Doctoral or professional degree

10. Operations research analyst

• Median annual salary: $95,600

• Number of jobs (2023): 117,880

• Estimated job growth (2023–2033): 23%

• Typical educational requirements: Bachelor’s degree

The great wealth transfer refers to the $124 trillion expected to shift from Baby Boomers and older generations to their heirs by 2048. That’s more than the total global GDP of $115 trillion for 2024.

And one key demographic stands to benefit the most from the massive wealth transfer: women.

A new report from the Bank of America Institute estimates that close to $100 trillion of the $124 trillion transfer will go to women, with $47 trillion shifting to women in younger generations as inherited wealth and $54 trillion going to surviving spouses, 95% of whom are expected to be women.

Related: ‘Nobody Ever Gave Me Anything’: More Boomers Say They’re Not Transferring Wealth to Family Until They’re Dead

“Women will soon control more money than ever before — and how they use this money is expected to have a profound impact,” the study reads.

An older 2020 study from consulting firm McKinsey found that, by 2030, American women are projected to control about two-thirds of all private wealth in the U.S., representing the biggest wealth transfer by gender in history.

According to Bank of America research estimates, there are 1.4 billion women in the world between 50 and 70 years old, with the total expected to grow 47% to 2.1 billion by 2050. Women in that age group have “more wealth, independence, and opportunity” than women from previous generations, the researchers note.

As a result of the great wealth transfer, Bank of America predicts increased demand and greater spending on services, products, and experiences tailored toward women. Internal data collected by the bank showed that women spent more on discretionary and necessity items than their male counterparts last year.

Women also represent 85% of solo travelers, with Bank of America research showing that tour operators, cruise lines, and travel advisors have reported growing demand from women. River cruise company Uniworld announced an all-female route for August 2025, joining other cruise lines like Aqua Expeditions and Celebrity Cruises in offering women-only options.

“The great wealth transfer is making women richer,” Bank of America researchers wrote.

For the full report, click here.

Related: 3 Ways to Prepare Yourself for the Great Wealth Transfer

Success is not just about strategy — it’s about stamina! As an entrepreneur who works deeply in the health and wellness space, I’ve learned that taking care of my body, mind and energy are key pillars of sustainable success.

Over the years, I’ve read countless books that dive into these topics and have had a profound impact on my personal life and career. Whether it’s for optimizing energy, finding balance or building resilience, below are eight new books that entrepreneurs should pick up — written by experts I deeply respect and, in some cases, am lucky to call friends. Their insights have elevated my life and business, and they might do the same for you.

1. 5 Types of Wealth by Sahil Bloom

Sahil Bloom, an entrepreneur and investor, redefines wealth beyond finances, exploring five key areas — financial, social, emotional, physical and spiritual — and how to nurture each to live a fulfilling life. His perspective is practical and designed to help us focus on what truly matters for long-term success.

I love how this book challenges the traditional view of success and highlights the importance of balance. While most entrepreneurs chase financial wealth, Bloom reminds us that true success is holistic. Bloom’s insights are especially valuable for those looking to align their work with their personal values. I also subscribe to his newsletter — it’s packed with wisdom and actionable prompts.

Related: I Work Nearly 50+ Hours a Week and Rarely Feel Tired

2. Good Energy by Dr. Casey Means

Dr. Casey Means, a Stanford-trained physician and the co-founder of Levels, takes a deep dive into how blood sugar management impacts our energy, health and productivity. The book offers scientifically backed ways to optimize your metabolic health to feel better and work smarter.

Dr . Means also teaches you how to keep your blood sugar levels stable for sustained energy without the mid-afternoon crashes. (Only 12% of American adults are metabolically healthy.) A 2018 study in the journal Cell Metabolism found that managing blood sugar fluctuations could improve metabolic health and reduce chronic disease risk, highlighting why energy management is crucial for high-performing entrepreneurs.

Dr. Means helped me better understand how to support my metabolic health and know which biomarkers to keep my eyes on.

3. The Let Them Theory by Mel Robbins

Mel Robbins, a renowned speaker and author, explores how taking action and letting go of the need to control others’ opinions can unlock your fullest potential. She teaches us to own our decisions and to let go of the urge to manage how other people’s feelings, judgment or opinions can impact us.

Robbins’ ability to break down complex emotions into simple actions resonated with me, especially The 5-Second Rule, which helps prevent overthinking. While I don’t let others’ judgments affect me, this book reinforced my habit of taking immediate action on ideas instead of overanalyzing or trying to control outcomes.

Related: 8 Books Every Entrepreneur Should Read to Improve Their Health

4. The New Menopause by Mary Claire Haver, MD

Although Dr. Stacy Sims is my go-to for women’s health, hormone balance, exercise physiology and performance nutrition, I appreciate how straightforward, science-backed and clear Mary Claire Haver’s book is.

Menopause is inevitable, but Dr. Haver says that “suffering is not!” While I have not hit this stage in my life, I like to tell people that “Me-No-Pause” will be my tagline going forward, based on the knowledge and tools I’m empowering myself with. From Hormone Replacement Therapy to Nutrition, this best-selling author of The Galveston Diet, board-certified Obstetrics and Gynecology specialist and Certified Culinary Medicine Specialist is a leader in changing the conversations around Menopause healthcare. Dr. Haver aims to help women feel at their best — optimizing health, happiness and longevity.

5. Good Stress: The Health Benefits of Doing Hard Things by Jeff Krasno

Jeff Krasno, co-founder of Wanderlust and founder of Commune, has spent his career helping people reconnect with self-care and joy. Krasno draws on his personal experience of having chronic fatigue, brain fog, insomnia and being overweight.

When he was diagnosed with diabetes in 2020, he thought, “How Can That Be? I run a wellness company!” Co-authored with his wife, Schuyler Grant, Krasno distills insights from over 300 conversations with medical experts and thought leaders like Mark Hyman and Deepak Chopra. The book offers practical tools to build resilience, restore balance and extend healthspan — through time-restricted eating, cold and heat exposure, light therapy, meditation, and even eating “stressed plants.”

I found his approach to mindful leadership especially inspiring as an entrepreneur juggling multiple roles and daily challenges. Krasno’s words reinforced the power of cultivating good energy — in both work and life — to drive better outcomes.

Related: 5 AI Books Top Entrepreneurs Are Reading in a Rush for 2025

6. Born to Walk by Mark Sisson

Mark Sisson, a former elite endurance athlete and the founder of Primal Kitchen Foods (which was sold to Kraft Heinz for $200 million in late 2018), champions walking as a powerful tool for health, creativity and longevity. In his book, Sisson breaks down how this simple habit boosts metabolism, enhances focus and extends lifespan — making it a must-read for desk-bound entrepreneurs.

My clients and colleagues know that I regularly encourage walking calls, and I know firsthand how movement clears my mind. This book is a strong reminder that small, consistent actions can drive big wins for our health and productivity. Also, check out Mark’s latest venture, Peluva, a line of minimalist footwear that he co-founded with his son to help strengthen and realign the feet.

7. Meditation for Fidgety Skeptics by Dan Harris

Dan Harris, co-anchor of Nightline and founder of 10% Happier, wrote this book for those who think they can’t meditate. His beginner-friendly guide makes mindfulness accessible, especially for those who struggle to sit still (like me!).

I met Dan at a conference last year and appreciated his practical insights on how to integrate mindfulness into daily life — even with a packed schedule. His insights reinforced that meditation doesn’t have to be perfect to be effective. The tips on quieting a busy mind are invaluable for staying grounded.

8. Eat Like a Legend by Dan Churchill

Celebrity chef and nutritionist Dan Churchill shares how to fuel your body like an athlete in this cookbook, emphasizing whole foods and simple, nutritious meals to keep you energized and focused. I have tried several of Dan’s recipes; they’re delicious and easy to prepare, providing the right nourishment to power through jam-packed days. As entrepreneurs aiming for peak performance, it’s crucial to recognize that our diet directly impacts energy, focus, and productivity. Churchill’s recipes, such as his One-Minute Miso Salmon, are designed for those who want to eat well and feel great without spending too much time in the kitchen. Churchill’s book also has a “Dinner in Fifteen or Fewer” chapter, which serves up easy and delicious meals. If you’re in New York City, Churchill is the chef and co-founder of Charley St, a fast-casual, healthy restaurant specializing in farm-to-table dishes.

Genuine entrepreneurial success does not come solely from hustle but rather from harmonizing the mind, body and spirit. These books provide actionable strategies to help you create a sustainable work-life balance to perform at your best. While we often focus on growth and results, it’s just as crucial to cultivate habits that nourish us from within. So, pick up one of these books or download it on Audible and start making small, sustainable changes that will charge your energy, productivity, and overall well-being. After all, the greatest investment you can make is in yourself.

In today’s corporate landscape, strong leadership is more than developing strategy and driving results — it’s about leading a company or organization with intention, clarity and purpose.

Leaders who come from a place of heightened consciousness and self-awareness are better equipped to navigate uncertainty, inspire their employees and drive better business outcomes.

In a corporate setting, conscious leadership is a form of constant learning anchored by a growth mindset in which you believe you can always do better as a person and as a leader while staying grounded and humble.

Whole Foods CEO John Mackey describes a conscious leader as “one who is primarily driven by service to the purpose of the business, and not by the pursuit of power or personal enrichment. They have a passion for making a positive impact on the world through their organization and use that passion to motivate and engage colleagues.”

When leaders adopt a consciousness mindset, they become better communicators, respond more thoughtfully to challenges and cultivate organizations where employees feel valued and motivated. Conscious leadership also enhances problem-solving by replacing reactive decision-making with measured foresight and wisdom.

Our friend, Microsoft CEO Satya Nadella, is another successful proponent of conscious leadership, having created a company-wide culture anchored in consciousness and purpose.

He emphasizes empathy and cultural transformation within the organization, fostering a growth mindset and a sense of inclusivity. “You can’t just go to work and hit the empathy button every morning: ‘Now I’m going to be empathetic,'” says Nadella. “Your entire life has to involve constantly pushing yourself to develop a deeper sense of empathy with those around you, recognizing that that journey never ends.”

Nadella’s success runs counter to longstanding tropes that business leaders must be ruthless and data-driven with ice running through their veins. He is living proof that conscious leadership is the way of the future. Under Nadella’s tenure as CEO, which began in 2014, Microsoft’s share price has grown 969%, which bested Apple’s performance (923%) in the same time period.

So, how can business leaders and entrepreneurs benefit from this shift in thinking?

Here are my keys for shifting to a mindset of consciousness.

Related: In A World That Needs More Conscious Leaders, Here’s How You Can Become One

Adopt a generational perspective

Rather than constantly looking ahead to the next quarter or even the next year, conscious leadership requires a vision of what you want to achieve for yourself and your enterprise over the long term. It’s about looking at decisions with an understanding that our time here is finite, but the legacy we leave for our successors and future generations helps to define who we are in the present day.

True leaders make decisions with an awareness of how their actions will impact long-term success, with a focus on fostering a resilient company culture that creates lasting value for employees, customers and the broader community. Short-term wins and incremental profit gains can be fleeting. Enduring success comes from ensuring alignment with the greater purpose of your organization.

Lead with love and purpose

I’ve been fortunate to have been mentored over the years by His Holiness the Dalai Lama, who has instilled in me that successful leadership, whether in business or in day-to-day life — is deeply connected to a sense of purpose and love. That applies to making sure you are doing what you love in life but also cultivating a sense of love for the people you work with and connect with every day.

Some might shudder at the concept of “love” being applied in a workplace concept, but being able to harness one of life’s most powerful forces can lead to incredible outcomes for your team as individuals and your business as a whole. Compassion for your team and for yourself is essential to fostering a supportive, values-driven workplace culture.

Related: 5 Ways to Power Your Life and Business Through Consciousness Leadership

Look inward

Conscious leadership isn’t just about external success — it’s also about sustaining personal development. Investing in yourself physically, mentally and emotionally ensures that you have the energy and resilience to lead effectively.

That’s why I make time every morning for a minimum of 30 minutes of meditation and internal reflection. This daily practice helps me stay grounded and assess whether I’m going into each day with my mind aligned to fulfilling my purpose. If I’m weighing an important decision and the path I’m considering is not aligned with my values, it quickly becomes clear during these sessions, and I can pivot accordingly.

Focus on the important — not the urgent

I’m a big believer in Stephen Covey’s “First Things First” principle, which preaches prioritizing your time to focus on what is truly important, as opposed to addressing tasks or decisions that may seem to be the most “urgent.”

Critical to adopting that perspective is being able to consistently connect with your core purpose. Ask yourself: Why are you doing what you do? What drives you? This clarity allows you to prioritize effectively, ensuring that your leadership decisions align with the values and mission of your organization.

Live and communicate your values

Conscious leaders are clear about living their personal values and communicating them clearly and consistently to their teams and customers alike.

It’s important to first ensure that your values are well-defined and can be easily articulated to others. Take the time to identify what end purpose you want to achieve and the values and principles that you need to live every day to meet that purpose.

Once your values are clearly defined, work with your team to ensure they understand them and can integrate them into your business’s operations, decision-making and overall culture. This doesn’t mean that your beliefs should be dictated to employees — it should be an open process where you can explain what’s behind your values and what you hope to achieve. Encourage them to share their own values and work to identify areas of alignment to facilitate buy-in to your overall vision.

Once established and communicated, it’s important to “walk the talk” and lead by example. Making even one key decision that doesn’t align with your values can quickly erode the trust of your employees, customers and stakeholders.

Related: How to Develop Self-Awareness and Become a More Conscious and Effective Leader

The successful leaders of today and tomorrow will be those who embrace consciousness to build sustainable, purpose-driven companies that attract top talent and create meaningful impact — all while still moving the bottom line forward.

As Satya Nadella and John Mackey demonstrate, conscious leadership is not a soft skill — it is a strategic advantage and one that may be the key differentiator in determining the most successful leaders of our era.

Are you ready to mix business with a passion for health and wellness? Baya Bar, the #1 Açai Bowl Franchise, offers a unique opportunity to own a thriving business in the booming health food industry.

Why Baya Bar Stands Out:

• Proven Success: Ranked #1 Açai Bowl Franchise by Entrepreneur Magazine

• Growing Market: Part of the fast-growing health food sector with a focus on organic and customizable bowls

• Strong Brand Identity: Vibrant store designs and a commitment to promoting healthier lifestyle choices

Key Facts about becoming a Baya Bar franchisee:

• Initial Investment: $160,990

• Franchise Fee: $35,000 (with veteran incentives available)

• Multiple Revenue Streams: In-store sales, online orders, and catering

Baya Bar is expanding rapidly across the U.S., with over 29 locations and more on the way. This is your chance to join a brand that is revolutionizing the fast-casual dining experience.

Two Ways to Get Started:

1. Head over to Entrepreneur.com for FREE information and learn how you can become part of the Baya Bar family.
2. Schedule a FREE consultation call and speak directly with an Entrepreneur Franchise Advisor who can answer all your questions and will take you through the process start to finish.

MrBeast is YouTube’s most-followed creator with 372 million subscribers at the time of writing — but he actually makes more money from a side business.

The 26-year-old, whose real name is Jimmy Donaldson, owns the chocolate brand Feastables, which generated $251 million in sales and more than $20 million in profit last year, per documents sent to potential investors that were obtained by Bloomberg earlier this week.

Feastables was more profitable than Donaldson’s main media business, including his YouTube channel and his Amazon Prime reality show “Beast Games,” for the first time last year. With $246 million in sales, Donaldson’s media business had slightly lower numbers than Feastables and also ended up losing close to $80 million last year.

Related: MrBeast Says He Lost ‘Tens of Millions of Dollars’ on His Hit Amazon Reality TV Show ‘Beast Games’

The loss could be due to “Beast Games,” Donaldson’s Amazon Prime show, which aired the final episode of its first season last month. Although it became Amazon’s biggest unscripted show ever, with 50 million viewers in 25 days, it cost Donaldson tens of millions of dollars of his own money to create because he went over the $100 million budget.

Feastables sells prepackaged bars of chocolate in flavors like milk chocolate, peanut butter, and dark chocolate. The bars cost $35 for a king-size pack of ten. The brand differentiates itself with its commitment to ethical sourcing and a “better for you” simple ingredients list consisting of ingredients like organic cacao and grass-fed milk. The chocolate is sold at stores like Walmart, 7-Eleven, and Target in the U.S., Canada, Mexico, and other countries.

In 2025, Donaldson expects sales from Feastables to continue to surpass those from his YouTube channel and media business, per the investor documents, with $288 million from YouTube, $520 million from Feastables, and $105 million from other businesses, including his snack brand Lunchly and software firm Viewstats, which sells tools to creators to help them grow on YouTube.

^{Jimmy Donaldson. Photo by Alexi Rosenfeld/Getty Images}

Donaldson launched Feastables in January 2022, raising $5 million in the same month for the company at a $50 million valuation. Feastables has been a steadily growing business since, with $33 million in sales in 2022 and $96 million in 2023. Donaldson’s company Beast Industries is now looking to raise a couple hundred million dollars to grow and move into new areas, like video games and wellness, the documents show.

The company saw its valuation leap from $1.5 billion to about $5 billion last year following a $300 million Series C investment round led by investment firm Alpha Wave, per Bloomberg. Sources told the outlet that Beast Industries has raised more than $450 million over the past four years to invest in its businesses.

Related: MrBeast’s Holding Company Could Be Worth $5 Billion After Its Latest Fundraising Round

Donaldson told CNBC earlier this year that he earns “a couple million” in ad revenue and another “couple million” in brand deals from each of his YouTube videos, which regularly rack up more than 100 million views.

He told the publication that he brings in $600 million to $700 million in revenue overall each year, but reinvests “everything to the point of —you could claim—stupidity, just believing that we would succeed.”