August 2025

Tell Your Story and Share Your Strategies with the  Youbooks Tool

Tell Your Story and Share Your Strategies with the $49 Youbooks Tool


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’ve ever thought, I should write a book about this, but then remembered you’re also running a business, managing clients, and keeping 47 tabs open just to stay afloat—well, same. That’s why Youbooks is a stunning tool. And right now, you can use it for life for just $49.

This AI-powered non-fiction book generator was made for entrepreneurs, founders, coaches, consultants, and all-around busy people with a lot of know-how and no time to type it out. For less than one dinner out, you get lifetime access to a powerhouse writing platform that collaborates with multiple top-tier AI models (ChatGPT, Claude, Gemini, Llama—you name it). That means smarter content, sharper structure, and zero writer’s block.

Youbooks doesn’t just spit out fluff—it builds full-on manuscripts up to 300,000 words, and it pulls in real-time research from the web to back up your ideas with facts, stats, and sources. Want your voice to shine through? Upload writing samples or internal documents so your final product reads like you—not like a robot.

Whether you’re turning a coaching framework into a course companion, expanding a podcast series into a book, or publishing an industry guide to establish yourself as the expert in your niche, Youbooks makes it all possible—with full commercial rights to your content.

Plus, every month, you get 150,000 credits to generate new books, upload your sources, and keep the content flowing. No upsells. No subscriptions. No ghostwriters ghosting you. Just you, your ideas, and a very smart machine helping you bring them to life.

Your story is worth telling. Now it’s easier—and way cheaper—than ever to tell it.

Get lifetime access to Youbooks for just $49 (MSRP: $540) for a limited time.

Youbooks – AI Non-Fiction Book Generator: Lifetime Subscription

See Deal

StackSocial prices subject to change.

If you’ve ever thought, I should write a book about this, but then remembered you’re also running a business, managing clients, and keeping 47 tabs open just to stay afloat—well, same. That’s why Youbooks is a stunning tool. And right now, you can use it for life for just $49.

This AI-powered non-fiction book generator was made for entrepreneurs, founders, coaches, consultants, and all-around busy people with a lot of know-how and no time to type it out. For less than one dinner out, you get lifetime access to a powerhouse writing platform that collaborates with multiple top-tier AI models (ChatGPT, Claude, Gemini, Llama—you name it). That means smarter content, sharper structure, and zero writer’s block.

Youbooks doesn’t just spit out fluff—it builds full-on manuscripts up to 300,000 words, and it pulls in real-time research from the web to back up your ideas with facts, stats, and sources. Want your voice to shine through? Upload writing samples or internal documents so your final product reads like you—not like a robot.

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4 Easy Ways to Build a Team-First Culture — and How It Makes Your Business Better

4 Easy Ways to Build a Team-First Culture — and How It Makes Your Business Better


Opinions expressed by Entrepreneur contributors are their own.

At the end of the day, a boutique law firm is a small business, which means that in addition to being an attorney, a founding partner is also a small business owner who must adopt a collective mindset. Our firm works because we work together; if you’re looking to level up your small business, you should be ready to wear multiple hats and rely on full-team collaboration. At Wigdor LLP, we prioritize collaboration both in and outside the courtroom. Here are four practical ways we foster a team-first culture — and why doing so is key for any founder looking to run a law firm like a business.

1. Host events outside the office

Breaking away from the office often results in breakthrough thinking. Casual, off-site environments help our team relax, which yields more creative thinking. It also fosters stronger relationships and seamless collaboration once we’re back at our desks. When people get to know each other beyond their roles at work, they’re far more effective together in high-stakes moments.

It was over a welcome lunch at a Mykonos-themed restaurant that one of our senior associates workshopped with the marketing team to craft an attention-grabbing quote about the implications of a new law that they were then able to pitch to a law journal — all springing from a discussion recapping the latest reality TV shenanigans. And we always mix up the teams at our annual summer tennis competition to balance skill levels and have found that working together on the court translates to more effortless collaboration once we’re back at the office.

Related: Why There Is No Substitute for the Annual ‘Offsite’ With Your Team

2. Make team-building events do double duty

We are quick to recognize when something can serve multiple purposes. Continuing legal education, also known as CLE, is a requirement in our field, but I encourage our attorneys to take these sessions in groups — and make sure to host at least five per year to make group learning accessible. We always host the sessions over lunch because no one ever seems to say no to a free sandwich.

We see the importance of maximizing return on effort, so we like to take the continuing education content that our attorneys work so hard on and repurpose it. A one-hour-long meeting may start as a team-building event, but it lives on as multiple blog posts on our own site as thought leadership pieces that we can pitch to national business publications and as social media content, all helping us expand our firm’s digital footprint and establish our employees as experts.

Related: How to Make Your Content 300% More Effective While Also Saving Time and Money

3. Ensure each case is a team effort

At Wigdor, each case is assigned to at least one partner, one associate and one paralegal, allowing joint problem-solving and fresh perspectives. While some attorneys like to maintain full control and resist working together with their team, our law firm is different. The more minds deliberating solutions, the better — whether it’s a law firm or a small business.

Paralegals and associates are in the trenches with partners, actively participating in the case from beginning to end. We further promote collaboration by hosting monthly status meetings so attorneys have insight into what other teams are working on, igniting ideas to benefit their own litigation. We have high expectations for everyone on the team and reward hard work. We challenge younger legal minds to participate more, from oral arguments to authoring legal news pieces. We could not do the work we do without the full team participating.

One of our recent associate hires joined Wigdor specifically looking for the opposite experience of their previous firm, which was fully remote, not collaborative and felt very isolating. The associate wanted an environment where they could roll up their sleeves in person, working on big cases and learning from a more synergetic team. Since joining, they have had a full case load and multiple opportunities to join precedent-setting matters, which is something that would perhaps be reserved for partners at other firms. This model of cross-level collaboration, where diversity of thought is valued, is a powerful tool for any small business leader who wants to develop a confident, engaged team.

Related: How to Transform Your Workplace Culture with Cross-Pollination

4. Encourage young leaders to discover their strengths

One of my favorite things to do is to help early leaders lean into their unique skills. The key is to get them talking (taking them to a one-on-one lunch usually works) until you discover their affinities and then nurture those skills into expertise. When a senior associate mentioned their partiality for deposing witnesses, I recognized that their interrogative acumen and evaluative listening skills would make them the ideal person to lead the paralegal interview and hiring process — and we’ve built our strongest paralegal team to date.

When it comes to paralegals, we hire them for two-year engagements to ensure they get full exposure to the legal process and better prepare them for law school. Once at the firm, they always have a seat at the table, literally. When we head to court for a trial, a seat at the plaintiff’s table is always reserved for the paralegal who has assisted on the case. They often spend months researching the matter — sometimes even helping to draft statements used in a briefing — and get to see their work used in action at a hearing. Offering hands-on opportunities to junior members, whether it’s a paralegal at a law firm or a first-time manager at a brick-and-mortar store, makes them feel valued and allows them to see how their hard work contributes to the team’s success.

It may be my name on the door, but my firm would never prosper if I tried to do it all on my own. Prioritizing team building is the best way to improve employee happiness and encourage collaboration, and collaboration is critical when it comes to small businesses. Whether it’s a scavenger hunt in Grand Central Terminal or structuring a cross-functional case team, developing those scenarios that foster collaboration will set your small business up for growth.

At the end of the day, a boutique law firm is a small business, which means that in addition to being an attorney, a founding partner is also a small business owner who must adopt a collective mindset. Our firm works because we work together; if you’re looking to level up your small business, you should be ready to wear multiple hats and rely on full-team collaboration. At Wigdor LLP, we prioritize collaboration both in and outside the courtroom. Here are four practical ways we foster a team-first culture — and why doing so is key for any founder looking to run a law firm like a business.

1. Host events outside the office

Breaking away from the office often results in breakthrough thinking. Casual, off-site environments help our team relax, which yields more creative thinking. It also fosters stronger relationships and seamless collaboration once we’re back at our desks. When people get to know each other beyond their roles at work, they’re far more effective together in high-stakes moments.

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Stop Duct-Taping Your Tech Stack Together: This All-in-One Tool Is Hundreds of Dollars Off

Stop Duct-Taping Your Tech Stack Together: This All-in-One Tool Is Hundreds of Dollars Off


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If your agency’s tech stack looks like a graveyard of subscriptions and browser tabs, you’re not alone. CRMs, funnel builders, invoicing software, schedulers—it’s a lot. And worse? None of it talks to each other.

And then there’s Sellful. This all-in-one, white-label business suite is designed specifically for entrepreneurs and agencies who are tired of duct-taping 15 apps together just to run a business. For just $349.97, you’re getting lifetime access to a platform that would normally set you back nearly $1,500—and that’s before the monthly SaaS costs you’re already juggling.

So what does it do? Almost everything, including websites, CRMs, email and SMS marketing, sales funnels, appointment schedulers, online courses, project management, POS, HR tools, and even AI-powered automation to tie it all together. There’s also a full-blown ERP system with client portals, contract signing, chat, and ticketing—all white labeled, so it looks like your own custom software.

For agencies, it’s a no-brainer: Sellful lets you spin up client sites, automate invoicing, manage social posts, and even onboard new leads—all from one dashboard with your branding front and center. You get 10 sites/sub-accounts included, and each can have unlimited contacts, pages, products, and users.

Whether you’re running a digital agency, launching an online education brand, or juggling eCommerce projects, Sellful is your tech cofounder. No code. No monthly fees. Just clean design, powerful features, and serious time-saving potential.

Own your brand, simplify your backend, and scale like a boss.

Get lifetime access to Sellful for just $349.97 (MSRP: $1,497) for a limited time.

Sellful – White Label Website Builder & Software: ERP Agency Plan (Lifetime)

See Deal

StackSocial prices subject to change.

If your agency’s tech stack looks like a graveyard of subscriptions and browser tabs, you’re not alone. CRMs, funnel builders, invoicing software, schedulers—it’s a lot. And worse? None of it talks to each other.

And then there’s Sellful. This all-in-one, white-label business suite is designed specifically for entrepreneurs and agencies who are tired of duct-taping 15 apps together just to run a business. For just $349.97, you’re getting lifetime access to a platform that would normally set you back nearly $1,500—and that’s before the monthly SaaS costs you’re already juggling.

So what does it do? Almost everything, including websites, CRMs, email and SMS marketing, sales funnels, appointment schedulers, online courses, project management, POS, HR tools, and even AI-powered automation to tie it all together. There’s also a full-blown ERP system with client portals, contract signing, chat, and ticketing—all white labeled, so it looks like your own custom software.

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The Exact Salaries Palantir Pays AI Researchers, Engineers

The Exact Salaries Palantir Pays AI Researchers, Engineers


Palantir stock is up nearly 500% over the past year at the time of writing. As the software and defense technology company’s value skyrockets, the question remains: How well does it pay its staff?

According to new federal filings, obtained by Business Insider, Palantir pays competitively for top tech talent. Software engineers, for example, can make anywhere from $155,000 to $240,000 in base pay.

The range aligns with what other major tech companies offer for the same role, though others have a higher ceiling. Meta pays $120,000 to $480,000, Google pays $109,180 to $340,000 and Microsoft pays $82,971 to $284,000 for software engineering talent.

Related: How Much Does Apple Pay Its Employees? Here Are the Exact Salaries of Staff Jobs, Including Developers, Engineers and Consultants.

Palantir builds platforms to help analyze and manage data, mainly for large organizations and the U.S. government and its allies. The company helps break down complex data to drive better decision-making, operations and security. Palantir’s data analysis software is considered a military intelligence tool. The company operates across the world, in North America, Europe, Asia-Pacific and the Middle East, but is headquartered in the U.S., in Denver, Colorado.

Palantir CEO Alexander Karp. Photo by Kevin Dietsch/Getty Images

According to its careers page, Palantir is hiring across the board, from engineering roles targeting new college graduates to product designer jobs.

The company submitted federal filings showing salary information for the first quarter of the year. The filings are required when companies hire foreign workers through the H-1B visa program, which enables highly skilled workers to take on specialty occupations.

The documents only show base annual salaries for H-1B workers and do not include signing bonuses, stock options, or other forms of compensation. They only represent one part of the compensation picture, not the entire view.

Related: Here’s How Much Money Amazon Employees — From Software Engineers to Product Managers — Make in a Year

The filings show that Palantir pays other roles as follows:

  • AI Machine Learning Researcher: $210,000 to $250,000
  • Deployment Strategist: $120,000 to $192,000
  • Product Designer: $135,000
  • Quality Engineer: $136,000
  • Technical Program Manager: $165,000

According to Palantir’s proxy statement, filed with the U.S. Securities and Exchange Commission in April, CEO Alexander Karp’s total compensation in 2024 was $4.63 million, while the median employee’s total compensation for the same year was $229,912. Karp made 20 times more than the mid-level worker at the company.

Related: Here’s How Much a Typical Nvidia Employee Makes in a Year

Palantir has nearly 4,000 U.S. employees.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.

Palantir stock is up nearly 500% over the past year at the time of writing. As the software and defense technology company’s value skyrockets, the question remains: How well does it pay its staff?

According to new federal filings, obtained by Business Insider, Palantir pays competitively for top tech talent. Software engineers, for example, can make anywhere from $155,000 to $240,000 in base pay.

The range aligns with what other major tech companies offer for the same role, though others have a higher ceiling. Meta pays $120,000 to $480,000, Google pays $109,180 to $340,000 and Microsoft pays $82,971 to $284,000 for software engineering talent.

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How I Built a  Million Company While Still in College

How I Built a $20 Million Company While Still in College


Opinions expressed by Entrepreneur contributors are their own.

At 22, I’ve built two multimillion-dollar companies, raised $1.5 million while taking finals and convinced Miami University to pay me $200,000 to stay enrolled. While my classmates were buried in textbooks and partying, I was burning through sleepless nights and betting on ideas that seemed insane to everyone around me … until they started to work.

Before those bets turned into a repeatable strategy, it was easy to write me off as just another kid playing entrepreneur. Early twenty-somethings are constantly told to play it safe: Graduate, get the first decent job you can find, stash away 10% of your paycheck, and start slowly building wealth over time. Well, I did the opposite: I ignored all conventional wisdom about how young people should approach money and treated my early twenties like a one-time window to build real leverage.

I didn’t stumble into that mindset. I earned it the hard way.

Related: How 15 People in Their 20s Built Million-Dollar Businesses

Your biggest advantages aren’t what you think

When I was 19, I borrowed hundreds of thousands of dollars to launch Step Up Social (now Candid Network) with no credit score, no assets and no real backup plan. You could say I was reckless, and I wouldn’t disagree with you in theory, but I would add that the riskiest time to take a swing is also the safest. Had it all gone up in flames, what were they going to take? My dorm room furniture? My favorite sneakers? When you have nothing to lose, you can afford to take the kind of risks that would terrify someone with a mortgage and family.

That freedom is an incredibly precious window of opportunity, and I believe it’s the single most overlooked advantage young entrepreneurs have. Everyone talks about surface-level elements like youthful energy or fewer responsibilities, but the real edge is asymmetric risk tolerance. Every year you wait, you accumulate more to lose: relationships, reputation, lifestyle expectations.

The second thing I learned is that diversification protects existing wealth, but what you need to focus on to create new wealth in your early twenties (or anytime!) is concentration. The world tells you to keep your options open? I closed mine — deliberately. I could have spent college doing internships at different companies, building a broad network and exploring various career paths, but instead, I spent four years going deeper into social media marketing and workforce development than anyone my age. That obsessive focus made me better at those things than anyone else my age, which gave me a clear edge when I launched companies in both spaces.

Related: Why Your 20s Is the Perfect Time to Start a Business

The negotiation framework that paid me $200,000

Traditional career advice also gets negotiation wrong. Most people think negotiation is about being aggressive or having leverage, when it’s actually about understanding what the other side values and delivering it better than their next-best option.

When I negotiated with Miami University to cover my tuition and pay me for additional work, I didn’t lead with what I wanted, but focused on their need for credible student entrepreneurs to showcase their program to donors and media. I knew I could provide that more authentically than any marketing agency because I was actually building companies on campus. I gave them what agencies couldn’t — real credibility — and that alone was worth the $200,000 they paid me to stay enrolled.

Most young entrepreneurs undervalue what they can uniquely provide, but the best opportunities always come from thinking like a solution provider, not a supplicant. This works whether you’re negotiating with universities, clients or investors, and it works whether you’re 21 or 99 years old.

All of this comes down to a different kind of math. The standard path grows linearly: $60K job, 3% raises, maybe $200K if you’re a standout by your thirties. Entrepreneurship doesn’t follow that curve. You might make $0 for two years and then $500K in one, so while the average return is not dissimilar to that of the traditional job-seeker, the distribution is completely different. Most people can’t stomach those early zeros, but young people can.

If you’re 22 and living on ramen for two years while building something, that’s just an extension of college. If you’re 34 with a family, that same scenario is understandably impossible for you to replicate.

Related: What’s the Biggest Lesson to Learn As a Young Entrepreneur?

The compounding effect nobody mentions

Wealth doesn’t come from predictability, and the biggest mental shift I had to make as a young entrepreneur just starting out was to get comfortable choosing optionality over certainty every time I could.

Instead of optimizing for certainty and steady progress — which leads to building income, not real wealth — the model that twenty-somethings should follow is one that sees them chase optionality and asymmetric outcomes while they can still afford to. Because the biggest advantage of starting wealth-building early isn’t compound interest on investments, but compound learning on business skills.

Every deal I pitched at 19 made me better at raising money at 21. Every bad hire I made in college taught me how to build stronger teams later. Every mistake I made early on saved me from making bigger ones when the stakes became impossibly higher. These experiences stack up, transfer across every business you’ll ever build and can speed up your growth in ways no traditional job ever could.

Don’t expect it to be easy, because it’s not. I gained 80 pounds my first year, slept three hours a night and took on projects that could have crushed me if things went wrong. But that’s exactly why choosing the uncomfortable path can be so rewarding.

If you ever question betting on yourself as a young entrepreneur, consider that the traditional path will always be there, but the asymmetric opportunities won’t. In that sense, your early twenties aren’t just a good time to start, but they’re the best shot you’re going to get.

At 22, I’ve built two multimillion-dollar companies, raised $1.5 million while taking finals and convinced Miami University to pay me $200,000 to stay enrolled. While my classmates were buried in textbooks and partying, I was burning through sleepless nights and betting on ideas that seemed insane to everyone around me … until they started to work.

Before those bets turned into a repeatable strategy, it was easy to write me off as just another kid playing entrepreneur. Early twenty-somethings are constantly told to play it safe: Graduate, get the first decent job you can find, stash away 10% of your paycheck, and start slowly building wealth over time. Well, I did the opposite: I ignored all conventional wisdom about how young people should approach money and treated my early twenties like a one-time window to build real leverage.

I didn’t stumble into that mindset. I earned it the hard way.

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This Mac and Microsoft Bundle Pays for Itself in Productivity

This Mac and Microsoft Bundle Pays for Itself in Productivity


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When given the choice, 72% of employees would choose an Apple device, according to a global study by Jamf. That’s no big surprise — Macs pack a lot of perks. If you’re in the market for a new device to tackle your work and play, this bundle gives you everything you’ll need to boost your productivity.

Right now, you can score a MacBook Pro, Apple’s most powerful and portable device, and a Microsoft Office lifetime license for Mac, all for just $419.99 (reg. $1,799).

Work smarter, not harder with this MacBook Pro and Microsoft Office bundle

Get ready to tackle even the lengthiest to-do list with this MacBook Pro. It’s ready to multitask thanks to the 10th Gen Intel Core i5 processor with a 2GHz base speed and 16GB of RAM, and you can keep important files local with 512GB of SSD.

You’ll have plenty of space to see it all on the 13.3-inch Retina display, which offers stunning visuals and Apple’s True Tone technology, which automatically adjusts screen colors to reduce eye strain. Typing is comfortable on the Magic Keyboard, and the Touch Bar offers easy access to shortcuts. This laptop is grade A refurbished, which means it will arrive in near-mint condition.

While you can get a lot done on this MacBook Pro, you’ll need the right tools for the job. This bundle gives you access to a lifetime license to Microsoft Office Home and Business for Mac 2021, which can help you accomplish even more via six helpful apps.

This Microsoft Office license includes classics like Word, Excel, PowerPoint, and Outlook, while also giving you access to newer additions with a basic version of Teams and a free version of OneNote. You’ll own these apps for life, with no subscription fees required.

Take advantage of this steal on a Microsoft Office for Home and Business for Mac 2021 Lifetime License and a MacBook Pro for only $419.99 (reg. $1,799).

StackSocial prices subject to change.

When given the choice, 72% of employees would choose an Apple device, according to a global study by Jamf. That’s no big surprise — Macs pack a lot of perks. If you’re in the market for a new device to tackle your work and play, this bundle gives you everything you’ll need to boost your productivity.

Right now, you can score a MacBook Pro, Apple’s most powerful and portable device, and a Microsoft Office lifetime license for Mac, all for just $419.99 (reg. $1,799).

Work smarter, not harder with this MacBook Pro and Microsoft Office bundle

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Boost Team Productivity and Security With Windows 11 Pro, Now  for Life

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you run your business from a PC—or manage a team that does—then your operating system isn’t just background software. It’s your daily control hub, the foundation for security, productivity, and system compatibility. That’s why I recently upgraded to Microsoft Windows 11 Pro, now available for only $14.97 (reg. $199) as a lifetime license.

Windows 11 Pro isn’t just a cosmetic upgrade. It builds on the Windows 10 foundation with performance improvements, enhanced multitasking features, and business-level security—all of which make a noticeable difference when you’re managing clients, projects, or internal systems. I’ve personally seen faster boot times, smoother app switching, and stronger integration with cloud platforms like OneDrive and Microsoft 365.

The productivity features alone have been a big win. Snap Layouts and virtual desktops make it easier to organize workstreams—whether I’m reviewing contracts on one screen or tracking project timelines on another. And with built-in BitLocker encryption and remote desktop access, I can safely access files and devices when I’m on the go or working remotely.

From an IT and business management perspective, the Pro version gives you access to key features like Group Policy, Hyper-V virtualization, and enterprise-grade identity management. It’s ideal for small business owners scaling their operations or freelancers managing client data.

There’s also an upgraded AI assistant, Copilot. It’s powered by ChatGPT-4o and can help with image and article generation, answer your questions, and even help you study for certification exams.

Best of all, this is a one-time purchase—no subscription or recurring fees ever again. That means predictable costs, fewer licensing headaches, and software that won’t suddenly become inaccessible due to missed renewals.

Whether you’re looking to upgrade your own PC, equip a small team, or prep a new workstation without blowing your software budget, this deal offers a low-lift way to future-proof your setup.

Equip your work or office devices when you grab one of these Windows 11 Pro lifetime licenses now for just $14.97 (reg. $199), a fraction of the standard cost, for a little while longer.

Microsoft Windows 11 Pro

See Deal

StackSocial prices subject to change.

If you run your business from a PC—or manage a team that does—then your operating system isn’t just background software. It’s your daily control hub, the foundation for security, productivity, and system compatibility. That’s why I recently upgraded to Microsoft Windows 11 Pro, now available for only $14.97 (reg. $199) as a lifetime license.

Windows 11 Pro isn’t just a cosmetic upgrade. It builds on the Windows 10 foundation with performance improvements, enhanced multitasking features, and business-level security—all of which make a noticeable difference when you’re managing clients, projects, or internal systems. I’ve personally seen faster boot times, smoother app switching, and stronger integration with cloud platforms like OneDrive and Microsoft 365.

The productivity features alone have been a big win. Snap Layouts and virtual desktops make it easier to organize workstreams—whether I’m reviewing contracts on one screen or tracking project timelines on another. And with built-in BitLocker encryption and remote desktop access, I can safely access files and devices when I’m on the go or working remotely.

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What Top Founders Know About Domains That Most Entrepreneurs Miss

What Top Founders Know About Domains That Most Entrepreneurs Miss


Opinions expressed by Entrepreneur contributors are their own.

As a founder who has invested $1 million in a domain, I can speak from experience: when a savvy founder or top-tier venture capitalist enters a boardroom, they’re rarely focused first on hiring engineers or raising a round. Instead, they want to know where the company stands with its domain. Why? Because securing a premium domain is more than just claiming an online address — it demonstrates confidence and vision, like owning a prized parcel of land in digital real estate. And it can add millions of dollars in value to your business over time.

The psychology of first impressions in digital real estate

Your domain is often the first thing people notice. A clean, memorable .com can be showcased on a pitch deck, business card or LinkedIn profile and instantly signals credibility. It tells investors and customers alike that you mean business. Straightforward web addresses naturally inspire trust. If a domain seems complicated or suspicious, people hesitate before clicking. Compare that with names like Brightfin.com or Snapline.com — easy to say, easy to remember — and you’ll see how quickly perception forms. This snap judgment colors how your product, pitch and promise are received.

In investor conversations, founders with premium domains quietly build credibility. They leverage current domain trends to ensure market relevance and filter out distractions. Business isn’t built on half measures, and your domain sets that tone.

Related: The Best Domains Are Gone — But Here’s How Savvy Founders Still Snag Them

The long-term ROI of the right domain

You might think a domain is just a name, but the market tells a different story. One-word .coms regularly sell for six or seven figures. Cases like Voice.com at $30 million or Insurance.com at $35.6 million show the real monetary value a short descriptive domain holds. Investors and founders treat domain acquisition as digital asset appreciation. You could pay $10,000 or $100,000 upfront, but if that domain doubles traffic or improves buyer perception, it more than pays for itself.

Consider the math: a $25,000 domain that brings in 50 extra customers the first year, each generating $1,000 in lifetime value, yields five times the investment. Innovative founders integrate domain ROI into their financial models, and VCs recognize this as a sign of strategic thinking.

Domains as early proof of seriousness

Intent matters in startup culture. Founders who spend significantly on a strong domain before anything else send a clear message: I believe in what I’m building. Investors hear that loud and clear. A founder might have shipped a prototype or done customer interviews, but securing MyNextGrowth.com signals a bigger vision.

Owning your domain builds identity equity — something marketing teams dream of and investors respect. It shows you’re not starting a side hustle but creating a brand with purpose.

The competitive edge in a noisy market

Companies thrive on recall. A memorable domain name remains essential. If it’s easy to say, type or mention without confusion, you’ve won. Domains cluttered with dashes, merged top-level domains or odd spellings lose trust and memorability. Think invite.com versus invite-app.io — the latter may be cheaper, but it sacrifices trust and virality. SEO success often hinges on strong domains because good names attract more clicks, links and shares.

And here’s the kicker: when a founder says, “The .com was taken, so we went with .co,” alarm bells ring. Investors wonder why the .com wasn’t secured. Was it the budget? Carelessness? A premium domain supports marketing efforts and ensures your name resonates in headlines and podcasts without hesitation.

Domain strategy is part of the startup strategy

Domain strategy is integral — more than just buying a name. Top startups approach it with a clear purpose. They define their brand essence — the mission, the vibe — then secure relevant domains early, often before patent filings or hiring engineers. Budgets are set thoughtfully, such as aiming for one-word .coms under $50,000 or two-word .coms under $20,000, whatever fits. Variations are secured to protect brand identity, and domain acquisition is tracked alongside logos, prototypes and pitch decks in the launch checklist.

Related: How to Secure a Premium Domain Without Raising Prices or Attracting Competitors

What the smartest founders are doing right now

Before SEC filings and public announcements, top founders quietly acquire domains. Demo day rumors often stem from domain purchases made months earlier. Leading VCs invest in domain portfolios, offering name equity to founders in their ecosystem, easing brand creation. Accelerators and incubators increasingly require domain plans or provide early-stage grants to secure premium .coms.

Founders report feeling more in control once they own their domain. Product decisions anchor, messaging sharpens and investors become more confident. Building a billion-dollar company means treating every element—from hiring to branding—as a strategic priority. Your domain deserves a seat at that table. It’s more than digital shelf space; it’s brand equity, trustworthiness and a long-term asset.

Top founders who think in five-year arcs know the best way to start strong is to secure their domain early. Investors see this and understand you’re building on solid ground, not just hope.

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As a founder who has invested $1 million in a domain, I can speak from experience: when a savvy founder or top-tier venture capitalist enters a boardroom, they’re rarely focused first on hiring engineers or raising a round. Instead, they want to know where the company stands with its domain. Why? Because securing a premium domain is more than just claiming an online address — it demonstrates confidence and vision, like owning a prized parcel of land in digital real estate. And it can add millions of dollars in value to your business over time.

The psychology of first impressions in digital real estate

Your domain is often the first thing people notice. A clean, memorable .com can be showcased on a pitch deck, business card or LinkedIn profile and instantly signals credibility. It tells investors and customers alike that you mean business. Straightforward web addresses naturally inspire trust. If a domain seems complicated or suspicious, people hesitate before clicking. Compare that with names like Brightfin.com or Snapline.com — easy to say, easy to remember — and you’ll see how quickly perception forms. This snap judgment colors how your product, pitch and promise are received.

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OpenAI’s Latest Move Is a Game Changer — Here’s How Smart Solopreneurs Are Turning It Into Profit

OpenAI’s Latest Move Is a Game Changer — Here’s How Smart Solopreneurs Are Turning It Into Profit


Opinions expressed by Entrepreneur contributors are their own.

Most solopreneurs are using AI like a digital notepad — but OpenAI’s newest update just flipped the script.

This isn’t just a smarter chatbot. It’s a fully autonomous AI Agent that operates like a 24/7 team member — browsing websites, writing emails, analyzing competitors, even responding to Instagram comments — all without your input.

In this video, I’ll show you how smart solopreneurs are quietly cashing in with this game-changing ChatGPT Agent — automating lead gen, handling outreach and scaling to seven figures without hiring a single employee.

Inside, you’ll discover:

  • Instagram automation for hidden leads: Let the Agent scan your comment section, draft replies and recover missed sales opportunities — automatically.
  • AI-powered competitor analysis: Discover how to reverse-engineer top YouTube channels and social accounts to uncover viral angles and untapped gaps.
  • Hyper-personalized outreach at scale: See how this Agent researches businesses, writes custom cold emails and builds lead lists in minutes, not days.
  • Pitching podcasts and securing press: Grow your brand by using the Agent to find ideal shows, research hosts, and draft irresistible pitches tailored to your voice.
  • Admin, follow-up & inbox management: Watch how the Agent handles backlogged proposals, lead follow-ups and collaboration requests so you don’t miss a thing.

This isn’t theory. It’s your new virtual worker. Whether you’re a consultant, creator, coach or solo founder — if you’re not using this, you’re already falling behind.

The AI Success Kit is available to download for free, along with a chapter from my new book, The Wolf is at The Door.

Most solopreneurs are using AI like a digital notepad — but OpenAI’s newest update just flipped the script.

This isn’t just a smarter chatbot. It’s a fully autonomous AI Agent that operates like a 24/7 team member — browsing websites, writing emails, analyzing competitors, even responding to Instagram comments — all without your input.

In this video, I’ll show you how smart solopreneurs are quietly cashing in with this game-changing ChatGPT Agent — automating lead gen, handling outreach and scaling to seven figures without hiring a single employee.

The rest of this article is locked.

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Here’s Why Anthropic Refuses to Offer 9-Figure Pay Like Meta

Here’s Why Anthropic Refuses to Offer 9-Figure Pay Like Meta


While Meta poaches talent from Apple, OpenAI and Google, AI startup Anthropic is refusing to play the game by matching competing offers.

Anthropic CEO Dario Amodei explained his reasoning on an episode of the “Big Technology Podcast,” released earlier this week. Amodei said that he recently sent a Slack message to all Anthropic staff informing them that the company was not willing to “compromise our compensation principles” or its “principles of fairness” when individual employees receive outside offers.

He said that Meta’s efforts to poach staff were a “unifying moment” for the company, citing his decision not to match offers due to potential unfairness for other staff members.

Related: AI Is Dramatically Decreasing Entry-Level Hiring at Big Tech Companies, According to a New Analysis

Amodei also acknowledged on the podcast that fewer Anthropic employees had been captured by Meta’s compensation offers when compared to other companies, though “not for lack of trying.” Some Anthropic staff “wouldn’t even talk” to Meta CEO Mark Zuckerberg, according to Amodei.

Meta is reportedly offering more than $200 million in compensation to one AI researcher on the superintelligence team who worked at Apple. The tech giant did manage to poach Anthropic software engineer Joel Pobar, as of a June 30 memo.

“If Mark Zuckerberg throws a dart at a dartboard and it hits your name, that doesn’t mean that you should be paid 10 times more than the guy next to you who’s just as skilled, just as talented,” Amodei said on the podcast.

Anthropic CEO Dario Amodei. Photo by Halil Sagirkaya/Anadolu via Getty Images

Anthropic’s compensation is tied to a level-based system. Amodei explained on the podcast that when Anthropic staff join the company, they are classified into one of many different levels, which corresponds to their compensation.

“We don’t negotiate that level because we think it’s unfair,” Amodei said. “We want to have a systematic way.”

Related: How Much Does It Cost to Develop and Train AI? Here’s the Current Price, According to Anthropic’s CEO.

Amodei said that Anthropic’s mission of safely creating reliable, cutting-edge AI systems inspired many employees to stay, and asserted that Zuckerberg was “trying to buy something that can’t be bought,” which is alignment with a company’s mission.

Zuckerberg, meanwhile, recently outlined his mission with his superintelligence team, a group working on creating AI that surpasses human intelligence. In a blog post on Meta’s website, published on Wednesday, Zuckerberg said that Meta’s goal was to bring superintelligence to every individual and allow people to reap the creative, economic and personal benefits of the technology.

He contrasted the effort with the intentions of “others in the industry” who want to use AI to automate the workforce first before giving it to individuals. Meta’s mission is to empower individuals with AI, Zuckerberg wrote.

Related: Reddit Sues $61.5 Billion AI Startup Anthropic for Allegedly Using the Site for Training Data

Since its start in 2021, Anthropic has raised close to $20 billion from companies like Google and Amazon. According to a Bloomberg report from earlier this week, the startup is nearing a deal to raise funds at a $170 billion valuation.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.

While Meta poaches talent from Apple, OpenAI and Google, AI startup Anthropic is refusing to play the game by matching competing offers.

Anthropic CEO Dario Amodei explained his reasoning on an episode of the “Big Technology Podcast,” released earlier this week. Amodei said that he recently sent a Slack message to all Anthropic staff informing them that the company was not willing to “compromise our compensation principles” or its “principles of fairness” when individual employees receive outside offers.

He said that Meta’s efforts to poach staff were a “unifying moment” for the company, citing his decision not to match offers due to potential unfairness for other staff members.

The rest of this article is locked.

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