September 2025

The Aging Population is Driving Demand for Quality In-Home Care Services

The Aging Population is Driving Demand for Quality In-Home Care Services


As a Home Helpers franchise owner, you’ll provide trusted in-home care services that support seniors, individuals with disabilities, and those recovering from illness or surgery. With a proven business model, comprehensive training, and ongoing support, you can build a rewarding business that’s both financially and personally fulfilling.

Why choose Home Helpers Home Care?

  • Established Industry Leader: Over 25 years of experience and a reputation for excellence in home care.

  • Booming Market Demand: The aging population is driving unprecedented need for quality in-home care services.

  • Comprehensive Support: Benefit from extensive training, marketing resources, and operational guidance from day one.

  • Flexible Business Model: Grow at your own pace and make a lasting impact in your community.

For entrepreneurs seeking a purpose-driven investment with industry-leading support, scalable revenue, and a mission to make a positive impact, Home Helpers Home Care deserves serious consideration. To access detailed financials and learn more about securing your territory, click the button below and begin your journey as a leader in home care.



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How Switching to a C Corp Could Save Your Business Thousands

How Switching to a C Corp Could Save Your Business Thousands


Opinions expressed by Entrepreneur contributors are their own.

I own a firm dedicated to business optimization. Since the passage of the “One Big Beautiful Bill Act,” or OBBBA, I’m now more inclined than ever to advise my larger and more growth-focused clients to consider the C corporation over other popular entity types such as LLCs and S corporations. That said, for smaller businesses and owners who rely year-by-year on their business profits for personal living expenses, the LLC or S corporation may still be the right fit for maximum tax savings.

A refresher on pass-through income

In order to understand the impact of the new law and what it means for your business, it’s important to understand “pass-through income.” If you have an LLC, sole proprietorship, partnership or an S corporation that makes money this year, you can rest assured you will be taxed on that income. Your profits pass through from your business and are taxed as individual income. The C corporation, however, presents a different dynamic. Your business profits don’t automatically pass through to you individually but are taxed at the corporate level.

Now, if your C corporation issues a dividend or you sell your shares, then the money you receive counts as individual income and is taxed as such. But here’s the thing, no one can force you to issue a dividend or sell shares in your company. Plenty of C corporation owners reinvest most or all of their profits back into their business. And why shouldn’t they? Especially now, given that the OBBBA incentivizes you to do just that.

Related: Why New Tax Rules Could Be a Game Changer for Your Business

Corporate tax is way less expensive than individual income tax

To reiterate, C corporations must pay corporate tax on profits. Corporate tax is always less costly than individual income tax. Prior to 2018, the corporate tax rate could go as high as 35%, similar to the highest income tax bracket. This is no longer the case. Corporations have enjoyed a flat 21% tax rate for the past several years, “flat” meaning that regardless of whether your business profits $50,000 this year or $50 million, you pay 21%. The new law makes this 21% flat rate permanent.

C corporations are the only business entity type that, when profitable, doesn’t automatically trigger individual income tax at the end of the year. So, a good strategy for a business owner with a C corporation is to maximize the amount of profits taxed at 21%, and only 21%.

The OBBBA makes it easier than ever to defer individual income tax

The trick is to retain as much of your earnings as possible within the corporation. The new law provides ample means for doing just that. There’s a kind of cascade of incentives in place in the OBBBA that encourages higher levels of corporate earnings retention. Consider, for instance, the bill’s making legal the immediate expensing of Research and Experimentation costs. In the past, it was required that such costs be expensed in accordance with a specific schedule over several years.

Research and Experimentation costs can now be deducted in full in the same year they’re incurred. If you were looking for a reason to retain more of your business’s earnings and benefit from the ensuing tax savings, then deploying more R&E funds to quickly reduce your overall tax liability may be a brilliant move.

Pass-through entities still benefit

Don’t get the wrong idea. The OBBBA is by no means hostile towards pass-through entity types. In fact, the bill provides pass-throughs with a nice and exclusive perk in the form of the now permanent 20% QBI (Qualified Business Income) deduction. C corporations don’t get this.

Here are the specs: Though subject to income limits and other restrictions, for most businesses, the QBI deduction flat out erases the tax liability for 20% of your pass-through entity’s taxable income. The benefit begins to phase out at $165,000 for single status tax filers, and $330,000 for married filing jointly.

How should I weigh the QBI deduction for pass-throughs against C corp benefits?

For starters, if your income is lower than the aforementioned thresholds ($165,000 for single, $330,000 for married) then the 20% QBI deduction afforded by your pass-through entity will be hard to pass up. Once your business earns above these thresholds, a pass-through can end up costing more in taxes than a C corporation, since C corps can retain profits without immediately triggering personal income tax.

Related: Here’s What the ‘One, Big, Beautiful Bill’ Means for the Franchise Industry

What else should I know about the OBBBA?

The new law extends other existing business perks that can benefit C corporations and pass-throughs alike. The 100% Bonus Depreciation provision will no longer phase out but is now made permanent. This allows businesses to immediately deduct the full costs of qualified tangible property rather than deduct those same costs incrementally year after year.

Similarly, the bill’s increased expensing cap provides tax savings — particularly for small- and medium-sized businesses — by increasing the maximum amount a business owner is able to write off in Section 179 expenses (machines, equipment, office furniture, computers, etc.) The bill’s $2.5 million expensing cap is time and a half more than the previous cap of $1 million.

While these incentives benefit both corporations and pass-throughs by reducing overall taxable income, they also uniquely expand opportunities for C corporations to retain earnings, fueling reinvestment and long-term growth.

The effects of the OBBBA will be felt for decades to come, a wave of growth and tax savings for businesses of all types and sizes. If you’re looking to reinvest your earnings in growth, innovation and expansion, talk to your attorney about the benefits of moving into a C corporation or contact a business formation services provider for more information.

I own a firm dedicated to business optimization. Since the passage of the “One Big Beautiful Bill Act,” or OBBBA, I’m now more inclined than ever to advise my larger and more growth-focused clients to consider the C corporation over other popular entity types such as LLCs and S corporations. That said, for smaller businesses and owners who rely year-by-year on their business profits for personal living expenses, the LLC or S corporation may still be the right fit for maximum tax savings.

A refresher on pass-through income

In order to understand the impact of the new law and what it means for your business, it’s important to understand “pass-through income.” If you have an LLC, sole proprietorship, partnership or an S corporation that makes money this year, you can rest assured you will be taxed on that income. Your profits pass through from your business and are taxed as individual income. The C corporation, however, presents a different dynamic. Your business profits don’t automatically pass through to you individually but are taxed at the corporate level.

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How to Build a Business That Thrives in Tough Economic Times

How to Build a Business That Thrives in Tough Economic Times


Opinions expressed by Entrepreneur contributors are their own.

Tough economic times are scary for businesses and consumers, but the solution isn’t to take your foot off the gas. I opened the first Roof Maxx dealership in 2019, just one year before the Covid-19 pandemic. Today, it’s a nationally recognized residential roof restoration brand with an annual revenue of nearly $200 million in 2025.

Here are five key principles I used to guide my business decisions during those difficult years.

Related: How Great Entrepreneurs Find Ways to Win During Economic Downturns

1. Essential problems are more important than aspirational ones

A lot of founders focus on flashy, dramatic solutions that dominate headlines, like getting humanity to Mars or being the first to create AGI. But sometimes, those are solutions to problems that don’t really exist — or at least, that don’t exist urgently for everyday people.

Most people aren’t worried about whether they’ll ever set foot on the surface of the red planet. They’re worried about what will happen to this planet in their lifetimes, because they’re worried about their homes.

So when my brother Todd and I started our business, we didn’t shoot for the moon — or Mars. We focused on helping people extend the lifespan of their asphalt shingle rooftops and avoid the waste created by replacing them prematurely. It was a simple problem, but one we saw impacting homeowners all over America. That meant we had a nation full of target customers from the start.

2. Affordable alternatives to big-ticket items can create new markets

One of the biggest challenges we faced during those early years was that no market existed for our product. Roof restoration already existed in commercial roofing, but it was for metal and flat roofs only. Everyone in the residential space was selling replacements at the time, and there was no alternative for asphalt shingles until we invented one.

Even in the best of times, creating a brand new niche is a tall order. But the economic uncertainty of the pandemic actually turned out to be a blessing in disguise. When homeowners heard that our treatments cost up to 80% less than the cost of fully replacing their shingles, it no longer mattered that we were doing something previously unheard of in the residential space. The cost savings alone were enough to convince many people to opt in.

Related: 5 Tips to Create Affordable Products Without Compromising on Quality

3. Controlling your operating costs reduces your risk

Scaling any business comes with a certain amount of unavoidable risk, which is why many companies tend to be more careful about pursuing growth during times of economic upheaval. But stagnation is an even bigger risk.

Think of it this way: If you’re climbing a volcano and it erupts, your first instinct might be to freeze. But if you stay on your current ledge, you’re probably not going to make it. As scary as it is, you have to move.

The key is to stay agile. If you were the climber, you’d probably ditch your backpack and any non-essential items so that they wouldn’t slow you down. As a business in an uncertain economy, the same principle applies: You want to become financially lean so you can scale with less risk.

For us, that meant setting up a national network of dealers instead of opening and managing new locations ourselves. It didn’t just help us expand into new markets with less overhead; it also allowed us to invest more heavily in providing each dealer with the training resources and materials they needed to succeed. At a time when many Americans were looking for new ways to earn but were nervous about starting their own businesses, this gave everyone a leg up.

We couldn’t afford to take on that kind of risk during a pandemic, but by providing comprehensive training resources and remote support to our partners, we gave them everything they needed to bring the brand across North America.

4. Aging systems and infrastructure are an overlooked but essential market

Time impacts everyone and everything. Even when budgets are tight, things still get old and need maintenance to stay functional.

For some of those things — like rooftops — putting off the work isn’t an option. 29% of asphalt shingle roofs have less than four years of usable life left, and that clock keeps ticking regardless of market conditions.

If you can build your business around servicing assets that are both necessary and depreciating, you can always count on a steady stream of customers. We knew people might defer their landscaping plans during a pandemic, but they wouldn’t let the roofs over their heads degrade to the point where they put their properties at risk.

5. Green solutions can be profitable as well as planet-saving

Last but not least, we have to talk about the value of offering eco-friendly products and services. It’s a mistake to view green solutions as luxuries that people will only want to purchase during times of financial comfort.

During rocky economic periods, the last thing people want to do is waste resources. If they can save money by maintaining something instead of throwing it away, they will. And since many green solutions focus on reducing waste, these services have more appeal when the economy suffers, not less.

With Roof Maxx, we offered homeowners a way to keep their current asphalt shingles in good condition instead of having to pay for a full roof replacement. Not only did it save an average of 3.8 tons of landfill waste per home, but it also cost up to 80% less. The fact that we were eco-friendly wasn’t a bonus; it was a key part of the value we were offering at a time when every saved shingle (and dollar) mattered.

Related: Build a Business That Helps People Feel Good About Doing the Right Thing

Make your business recession-resistant

The principles that helped my business grow during one of the worst recessions in our lifetimes weren’t rocket science. They were simple:

  • Focus on an essential problem

  • Offer an affordable alternative to something expensive

  • Keep operating costs in check

  • Focus on aging systems or infrastructure

  • Help customers stay lean and green

You can use these to insulate your business as well. Here’s to sustainable growth, no matter what the future holds.

Tough economic times are scary for businesses and consumers, but the solution isn’t to take your foot off the gas. I opened the first Roof Maxx dealership in 2019, just one year before the Covid-19 pandemic. Today, it’s a nationally recognized residential roof restoration brand with an annual revenue of nearly $200 million in 2025.

Here are five key principles I used to guide my business decisions during those difficult years.

Related: How Great Entrepreneurs Find Ways to Win During Economic Downturns

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Why Steve Aoki is Backing Brain-Boosting Gum Brand

Why Steve Aoki is Backing Brain-Boosting Gum Brand


Opinions expressed by Entrepreneur contributors are their own.

For the world’s busiest DJ, staying energized is essential. That’s why Grammy-nominated artist Steve Aoki partnered with Neuro, a functional gum and mints company founded in 2015 that helps boost energy, focus, calm and even sleep.

For Aoki, Neuro has been a game-changer, offering a more natural alternative to endless shots of espresso.

“It’s about being mindful of staying healthy while still maximizing my output, especially when I’m in my creative zone,” Aoki tells Entrepreneur. “You want to bring high energy so you can create high impact in whatever you do. If you’re moving through the day like a zombie, just giving the bare minimum, it’s embarrassing when you look back on it.”

He continues, “Nobody wants to give a weak interview, a half-hearted answer or put out a song they didn’t fully commit to. You have to give 1000%. That’s why I believe the highest quality of life is tied to your energy level.”

Related: How This Grammy-Nominated DJ and Entrepreneur Draws Inspiration from Every Day Life

Potential in a plastic bag

Aoki first met the Neuro founders nearly a decade before he started working with them.

“I still remember when they came into the office and presented this caffeine gum to me”, he recalls. “They brought it in a plain plastic bag — no branding, no packaging. Just, ‘here’s this stuff that works.’

He laughs. “You look at it and think, what is this, some kind of drug?

Luckily for Neuro, Aoki loved it.

“It’s more exciting for me to see indie startups with brilliant ideas than something incubated by a big company with a huge team behind it,” he shares. ” I’d rather see two guys in their college dorm saying, ‘Hey, this is a great idea that could really help people or become something a lot of people will actually use.'”

Still, the shrewd DJ wasn’t ready to commit right away. He and his team took their time with due diligence while keeping a friendly relationship with the founders.

“It’s important for me to see that this works before I get involved,” Aoki explains.

For Neuro, working means giving consumers the caffeine boost they need without triggering their anxiety — or their bladders.

“I’m a big coffee drinker, and I love energy drinks,” Aoki admits. “But you can’t be pounding beverages all the time.”

Neuro products, on the other hand, are designed for consistent use throughout the day and are formulated to mitigate side effects while providing a crucial boost.

“Over the years, it’s become one of my staples,” Aoki professes. “I always have it in my pocket or backpack. If I’m doing a long set, it’s right there with my earplugs. After a couple of hours, if I start to feel tired, I just pop a piece, and I get that little boost I need.”

Related: Elon Musk Lost His World’s Richest Title, But Only for a Few Hours. Here’s Who Took His Spot.

Every drop needs a story

Steve Aoki has never been the type to just slap his name on something and walk away. He throws himself into every project, obsessing over the details until it feels true to him. He had a hand in everything with Neuro. He helped pick out flavors, shape the vibe of the brand and even found a way to work in one of his personal passions, HiROQUEST, the trading card project he’s been building.

Instead of a standard product launch, Aoki wanted it to feel like an experience. That’s why certain Neuro releases come with collectible cards, turning an everyday item into something fans can get excited about.

“I’m a card guy,” Aoki says. “I love ripping open packs, chasing the rare hit. I wanted to bring that same feeling to something you’d never expect — like a tin of Neuro mints.”

By adding in HiROQUEST, Aoki boosts awareness for his own brand and adds an experiential layer to the Neuro collaboration. This has long been central to his success.

“I’m always thinking about how we can create a better, more unique experience,” Aoki says. “Something that gets people excited for the next drop or the next collaboration, and helps build the story within the world we’re creating. That’s why I love caking people. Whether you’re the one getting cake in your face or watching it happen, you’ll never forget that moment.”

For the world’s busiest DJ, staying energized is essential. That’s why Grammy-nominated artist Steve Aoki partnered with Neuro, a functional gum and mints company founded in 2015 that helps boost energy, focus, calm and even sleep.

For Aoki, Neuro has been a game-changer, offering a more natural alternative to endless shots of espresso.

“It’s about being mindful of staying healthy while still maximizing my output, especially when I’m in my creative zone,” Aoki tells Entrepreneur. “You want to bring high energy so you can create high impact in whatever you do. If you’re moving through the day like a zombie, just giving the bare minimum, it’s embarrassing when you look back on it.”

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Use This Blueprint to Turn Prospects Into Customers For Life

Use This Blueprint to Turn Prospects Into Customers For Life


Opinions expressed by Entrepreneur contributors are their own.

Contrary to what you see in pop culture, sales is all about building lasting relationships that create customers for life. Whether you’re just starting out or have been running your small business for years, the road to success can often feel like navigating an uncharted path. But here’s the good news: With the right map, you can make the journey smooth, predictable, and, most importantly, sustainable.

In this article, we’ll walk through the essential strategies every entrepreneur needs to win opportunities and build lasting, profitable customer relationships. Think of this as your sales blueprint — the guide for turning potential leads into loyal customers, while optimizing your time and efforts to focus on what truly matters.

Related: 5 Ways to Master Sales

Step 1: Focus on winnable opportunities

The first step in any successful sales process is knowing where to focus your energy. Not every prospect is an equal fit for your business, and spending too much time chasing leads that aren’t a good fit can waste your time and lead to burnout. That’s why it’s critical to identify and prioritize opportunities that you can actually win.

You might already be familiar with the idea of evaluating prospects based on their needs, but there’s more to it. It’s about assessing the fit between what you offer and what the prospect truly values. A good way to approach this is by regularly reassessing your opportunities, particularly as circumstances change. Sales cycles can evolve, and so can a prospect’s priorities. By staying flexible and adapting to those changes, you can spot red flags early and recalibrate your approach.

For example, maybe you’ve been talking to the manager of a small company who seems interested, but after a few conversations, you realize the decision-maker is absent from the table. Or perhaps you don’t have enough information to quantify the impact of solving their business challenges, or there’s no clear plan in place for moving forward. These are warning signs that something may be missing from the equation — and that’s your cue to re-engage and realign the conversation. If you can’t make progress in key areas like these, it might be time to move on.

Step 2: Use tools to refine what is and isn’t a winnable deal

Once you’ve identified promising prospects, the next step is to assess where you stand. Are there any gaps in your current understanding? Is there something that still needs to be clarified or revisited before you can close the deal?

This is where a proven opportunity assessment tool can work wonders. Think of it like a rearview mirror — an opportunity to look back and assess where you are in the sales process. By reviewing your past interactions and evaluating what’s still needed, you can uncover potential missed opportunities or areas where your pitch may need refinement.

Tools like this allow you to step back, ask yourself the tough questions and make sure you’re not leaving anything to chance. For instance, you might ask:

  • Should they buy? (What is the problem they need to solve, and how will you do it?)

  • Is it worth it? (Is the problem worth solving? What is the ROI?)

  • Can they buy? (Are you talking to the final decision-maker?)

  • When will the purchase happen? (Are you clear on all the steps that need to happen?)

By asking these kinds of questions, you’ll be able to address any gaps and adjust your strategy accordingly. Don’t hesitate to revisit earlier parts of the conversation as needed. Ask open, probing and confirming questions — what we call O-P-C questions — to truly understand your buyer. The more clarity you can provide at this stage, the more likely you are to close the deal.

Related: 7 Bulletproof Strategies to Increase Sales and Make More Money

Step 3: Create a plan with your prospect

To make sure both you and your prospect are on the same page, it’s important to establish a clear and actionable plan. This mutual plan should align both parties around what needs to be done and when.

A solid plan is built around the prospect’s timeline. By setting expectations for when and how decisions will be made, both you and your prospect can work towards a shared goal without any confusion. It’s essential that this plan is flexible, allowing for adjustments, but also structured enough to maintain momentum.

Remember, the plan should not only focus on closing the deal but on ensuring a successful partnership beyond the sale. What steps need to be taken to deliver value after the agreement? How will you maintain communication moving forward? These are all crucial aspects of building a long-term, mutually beneficial relationship.

Step 4: Manage yourself for success

Finally, don’t forget to manage yourself throughout the process. Successful entrepreneurs know that it’s all about how you approach your day, your mindset and how you stay focused on your goals. Staying organized and maintaining a clear vision of what success looks like will help you navigate challenges more effectively.

Being proactive, setting realistic goals and continually reflecting on your progress are all key to keeping momentum. Sales can be a rollercoaster ride with plenty of highs and lows, but by keeping yourself grounded and organized, you’ll be better equipped to handle whatever comes your way.

Related: No Sales Experience? No Problem. Here’s How to Confidently Turn Conversations Into Revenue.

Following your blueprint for successful sales

Take the guesswork out of selling: By following a clear, structured process — from identifying winnable opportunities to closing deals and managing ongoing relationships — you’ll not only win more business, but you’ll also build a reputation for delivering real value. Keep your eyes open for gaps, revisit your opportunities regularly, and don’t shy away from creating a detailed plan that aligns both you and your prospect toward mutual success.

Building customers for life means creating meaningful connections and delivering solutions that truly make a difference. So, take these steps to heart, create your sales blueprint, and watch your entrepreneurial journey thrive.

Contrary to what you see in pop culture, sales is all about building lasting relationships that create customers for life. Whether you’re just starting out or have been running your small business for years, the road to success can often feel like navigating an uncharted path. But here’s the good news: With the right map, you can make the journey smooth, predictable, and, most importantly, sustainable.

In this article, we’ll walk through the essential strategies every entrepreneur needs to win opportunities and build lasting, profitable customer relationships. Think of this as your sales blueprint — the guide for turning potential leads into loyal customers, while optimizing your time and efforts to focus on what truly matters.

Related: 5 Ways to Master Sales

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Build Smarter Portfolios With AI-Guided Stock Picks and Risk-Based Recommendations

Build Smarter Portfolios With AI-Guided Stock Picks and Risk-Based Recommendations


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Building a strong investment portfolio shouldn’t require a finance degree, or hours of your day. With Sterling Stock Picker, users get a platform that simplifies stock selection while supporting informed, personalized strategy. For a one-time payment of $68.99 (MSRP $486), this lifetime subscription offers long-term access to a suite of tools designed to align your investments with your goals, values, and risk tolerance.

Sterling Stock Picker’s standout feature is its North Star guidance engine, a proprietary tech that cuts through the noise to offer clear recommendations — buy, sell, hold, or avoid — based on real performance metrics. For even more support, Finley, your personal AI financial coach, is always available to provide market insight, risk analysis, and plain-language answers to portfolio questions.

From day one, users can build a diversified portfolio with minimal friction. Begin with a 5-minute risk tolerance quiz, then get personalized stock recommendations based on data-driven analysis. Want to focus on value-aligned investments or high-growth opportunities? You can filter stocks by performance, values, and sector — all backed by financial and technical insight, the company says.

The platform also encourages deeper financial literacy, offering detailed breakdowns of complex terms and investment strategies, along with access to a built-in investor community. Whether you’re actively managing your own portfolio or simply want to level up your financial decision-making, the tools are designed to work with your pace and priorities.

If you’re ready to approach investing with more clarity, efficiency, and long-term strategy, this lifetime subscription to Sterling Stock Picker for $68.99 offers a professional-grade solution without recurring costs.

StackSocial prices subject to change.

Building a strong investment portfolio shouldn’t require a finance degree, or hours of your day. With Sterling Stock Picker, users get a platform that simplifies stock selection while supporting informed, personalized strategy. For a one-time payment of $68.99 (MSRP $486), this lifetime subscription offers long-term access to a suite of tools designed to align your investments with your goals, values, and risk tolerance.

Sterling Stock Picker’s standout feature is its North Star guidance engine, a proprietary tech that cuts through the noise to offer clear recommendations — buy, sell, hold, or avoid — based on real performance metrics. For even more support, Finley, your personal AI financial coach, is always available to provide market insight, risk analysis, and plain-language answers to portfolio questions.

From day one, users can build a diversified portfolio with minimal friction. Begin with a 5-minute risk tolerance quiz, then get personalized stock recommendations based on data-driven analysis. Want to focus on value-aligned investments or high-growth opportunities? You can filter stocks by performance, values, and sector — all backed by financial and technical insight, the company says.

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‘Catfish’ Star Nev Schulman Has a New Job in Real Estate

‘Catfish’ Star Nev Schulman Has a New Job in Real Estate


The median age of all real estate agents who belong to the National Association of Realtors is 60, making the profession a top choice for entrepreneurs of a certain age who want to start a second (or third) career. It’s also a top choice for working parents who want to set their own hours. And now, even MTV stars want in on the action.

“Catfish” host Nev Schulman, 40, told People this week that he has started a new career in real estate. The television host and podcaster has joined the firm Coldwell Banker Warburg.

Related: I Risked Everything to Build My Company. Four Years Later, Here’s What I’ve Learned About Building Real, Lasting Success

In a press release announcing the news, the agency said that Schulman’s time on “Catfish,” which helped people discover who they were really talking to online, will help his clients with the “trust-building and problem-solving skills” needed to make a deal in New York’s complex housing market.

Nev Schulman during the Juventus Podcast Stories of Strength At Juventus Creator Lab on October 08, 2024, in Turin, Italy. (Photo by Diego Puletto/Juventus/Juventus FC via Getty Images)

“Hosting Catfish taught me how to listen deeply, build trust quickly, and help people navigate some of the most emotional decisions of their lives,” Schulman said. “Real estate in New York is no different — you need empathy, patience, and the ability to see through the noise to find the right home.”

Although most people know Schulman from his time on television, including a stint on “Dancing With the Stars” in 2020, he’s now a father of three who’s hoping to step into his father’s footsteps — Robert Schulman is a broker at the same firm, and a “top producer” for the last 15 years.

Related: These Are the Highest-Paying Jobs for Older Adults (With the Least Physical Labor), According to a New Report

“After watching my father dedicate more than 50 years to this business, it feels meaningful to follow in his footsteps and join Coldwell Banker Warburg,” Schulman said.

If he ever gets the television itch, though, there are a slew of real estate programs on Netflix and Bravo to choose from. Just ask the Altman brothers or Barbara Corcoran.



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Don’t Just Disrupt Your Industry — Transform It

Don’t Just Disrupt Your Industry — Transform It


Opinions expressed by Entrepreneur contributors are their own.

More than a decade ago, business gurus were quick to label any idea or development that was mildly novel as “disruptive innovation.” Originally coined by American academic and business consultant Clayton Christensen in his 1997 book The Innovator’s Dilemma, it was used largely to describe how small businesses could challenge larger players within a market, often entering at the low end and moving upmarket and disrupting established competitors’ core business.

But in the mid-2010s, gone were the days of the so-called disruptors, as critics began noting how the term had become a business buzzword rather than a term that was describing meaningful change. Jill Lepore, a professor of history at Harvard, wrote an article for The New Yorker about how “disruptive innovation” is being used inaccurately in the business world, stating that many companies described as “disruptive” never succeeded in displacing incumbents. Her critique sparked a major rethinking in business circles, which made way for terms like “transformative innovation” in the 2020s.

Furthermore, when compared with “disruptive,” the word “transformational” helps you visualize positive systemic change. The effects caused by transformational innovation are incremental and long-lasting, and frankly, quite relevant in the age of systemic shifts, such as climate change, ESG and sustainability factors, AI technologies and other major global innovations. Here are five reasons why entrepreneurs today need to focus on transformational innovation instead.

Related: To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here’s Why — and What You Must Focus on Instead.

1. This is where technology creates social impact

Entrepreneurs can be transformational innovators who creatively use technological solutions to create meaningful change, which leads to increased economic impact, which in turn creates lasting social impact. This is an area of entrepreneurship that focuses on the “grand challenges” that societies need to address, from poverty reduction to environmental action to good health and well-being, as listed under the United Nation’s Sustainable Development Goals for 2030. High-growth technology entrepreneurs in particular have the potential to leverage unique opportunities to create social value, for instance by utilising open-source collaboration for problem solving, using social media platforms for advocacy campaigns and activism and unlocking data analytics to personalise lifestyle changes and improve healthcare solutions. It is generally understood that technology is the lifeblood of transformational innovation.

2. It’s people-focused

You must first understand consumer behaviour before you try and change it for the better. Therefore, transformational innovation is an exercise of using people’s adaptability to drive significant and lasting change. To innovate this way, one needs to be accepted by the wider population, and this often requires entrepreneurs to understand diverse groups of people instead of having a silo mentality. For your venture to succeed, you need people to trust what you do and commit to your process to derive value.

3. It is driven by the $8 trillion global longevity market

In its July 2025 report, Swiss banking giant UBS announced that transformational innovation is where investors should expect attractive returns from in the years ahead, and that longevity is one of the leading industries driving valuable growth in this space, next to AI, power and resources.

The longevity market is expected to grow from $5.3 trillion in 2023 to $8 trillion by 2030, which will surpass AI industries which are only estimated to reach $1.16 trillion by 2027. The longevity market is transforming the global economy, according to UBS, which says that the change is being fuelled by increasing life expectancy and ageing populations worldwide.

4. Transformational innovation industries are stable

Innovation is a key driver of long-term equity performance. According to UBS, transformational innovation industries offer “durable, secular growth” that the bank believes can withstand short-term market volatility. The Swiss bank also suggests that if there are potential market dips in these industries, they are likely to be short-term and would act as useful entry points for long-term investors.

Related: The Surprising Strategy Smart Leaders Use to Outpace Disruption

5. It’s a brave new world

While disruptive innovation is largely about creating cheaper alternatives, transformative innovation is about creating whole new market spaces with completely different frameworks to what already exists. For entrepreneurs, working within these industries can help them experiment with newer and better business models. It’s all about exploring the untapped potential.

All in all, to embrace transformational innovation, an entrepreneur must be prepared to embrace change. It requires one to be proactive and have the ability to anticipate future trends that will come with it. To remain at the forefront of this entrepreneurial revolution, entrepreneurs must develop a multi-pronged innovation strategy through planning and in-depth research.

Most importantly, entrepreneurs should develop a culture of innovation in their businesses, where entrepreneurs, managers, CEOs, employees, consumers and clients all collaborate to form a cohesive creative force. Leaders should inspire others to be bold, intellectually brave and challenge existing paradigms. Entrepreneurs should have a vision, forge strategic partnerships and create meaningful industry-level changes, even if they own a small business with limited resources. To remain competitive and to lead industry trends, entrepreneurs today must engage with the concept of transformational innovation.

We are now in the year 2025 — it’s time to change the game.

More than a decade ago, business gurus were quick to label any idea or development that was mildly novel as “disruptive innovation.” Originally coined by American academic and business consultant Clayton Christensen in his 1997 book The Innovator’s Dilemma, it was used largely to describe how small businesses could challenge larger players within a market, often entering at the low end and moving upmarket and disrupting established competitors’ core business.

But in the mid-2010s, gone were the days of the so-called disruptors, as critics began noting how the term had become a business buzzword rather than a term that was describing meaningful change. Jill Lepore, a professor of history at Harvard, wrote an article for The New Yorker about how “disruptive innovation” is being used inaccurately in the business world, stating that many companies described as “disruptive” never succeeded in displacing incumbents. Her critique sparked a major rethinking in business circles, which made way for terms like “transformative innovation” in the 2020s.

Furthermore, when compared with “disruptive,” the word “transformational” helps you visualize positive systemic change. The effects caused by transformational innovation are incremental and long-lasting, and frankly, quite relevant in the age of systemic shifts, such as climate change, ESG and sustainability factors, AI technologies and other major global innovations. Here are five reasons why entrepreneurs today need to focus on transformational innovation instead.

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Learn Pro Stock Trading Strategies with This  Candlestick Analysis Masterclass

Learn Pro Stock Trading Strategies with This $30 Candlestick Analysis Masterclass


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

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Get full access to this Candlestick Trading and Analysis Masterclass bundle today for $29.99 for a limited time.

StackSocial prices subject to change.

Candlestick patterns. Tape reading. Risk strategy. These aren’t just buzzwords — they’re core trading skills that separate informed investors from those riding luck. For professionals or side hustlers who are looking to improve their stock trading game, this bundle offers a practical, self-paced roadmap through real-world-tested methods.

This Candlestick Trading and Analysis Masterclass bundle, priced at just $29.99 for a limited time, includes six trading courses from U.S.-based full-time trader and educator Travis Rose. With more than 12 hours of content and a 4.5/5-star instructor rating, Rose focuses on reducing the learning curve for new traders by sharing exactly what he wishes he knew starting out.

You’ll learn to decode candlestick patterns, build risk-aware trading plans, and read price action using volume and order flow. Beyond charting, the courses also cover swing trading, options trading basics, and strategies to identify key reversal points. Quizzes, downloadable resources, and real trading examples help reinforce the material as you go.

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Future-Proof Your IT Career with Lifetime Access to 90+ Cybersecurity Courses

Future-Proof Your IT Career with Lifetime Access to 90+ Cybersecurity Courses


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’re serious about getting into (or advancing your knowledge of) cybersecurity then access to quality, up-to-date training isn’t optional. It’s essential. InfoSec4TC’s Platinum Membership makes that access easy, with a comprehensive lifetime subscription to over 90 expert-led certification courses and continuously updated training material.

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Courses are designed for professionals at all levels. Whether you’re aiming to earn your first credential, shift careers into cybersecurity, or expand your current skill-set, the structured curriculum and clear learning paths make the journey approachable. You’ll also receive an attendance certificate with CPEs, access to private study groups, and one free session of career consulting and planning.

And InfoSec4TC doesn’t stop at instruction. Their mentorship approach helps you stay accountable and on track, no matter if your goal is certification, a job title upgrade, or a full career transition into infosec. With more than 90 courses and growing, your training evolves as the industry does.

Lock in lifetime access to InfoSec4TC Platinum Membership for just $52.97 until October 5.

StackSocial prices subject to change.

If you’re serious about getting into (or advancing your knowledge of) cybersecurity then access to quality, up-to-date training isn’t optional. It’s essential. InfoSec4TC’s Platinum Membership makes that access easy, with a comprehensive lifetime subscription to over 90 expert-led certification courses and continuously updated training material.

Through October 5, you’ll pay just a one-time payment of $52.97 (MSRP $280) to unlock lifetime, self-paced access to preparation for top IT security certifications: CISSP, GSEC, CISM, CISA, Ethical Hacking, and more. The membership also includes exam question updates, extra course resources, and future course additions — all at no additional cost.

Courses are designed for professionals at all levels. Whether you’re aiming to earn your first credential, shift careers into cybersecurity, or expand your current skill-set, the structured curriculum and clear learning paths make the journey approachable. You’ll also receive an attendance certificate with CPEs, access to private study groups, and one free session of career consulting and planning.

The rest of this article is locked.

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Future-Proof Your IT Career with Lifetime Access to 90+ Cybersecurity Courses Read More »