Richard

How Migrant Journeys Feed A Business Mindset


Do Migrant entrepreneurs do things differently? Well, there is plenty of evidence to suggest that companies led by founders who have crossed one or more borders may well outperform their native counterparts. To take just one example, a survey carried out in 2021 by the Open Political Economy Network found that eight out of Britain’s 23 unicorns were established by at least one entrepreneur from elsewhere in the world.

But is there something about the migrant experience that contributes to the creation of great companies? Back in late March, I spoke to Ramzi Rafih, founder of No Label Ventures, a VC fund established to invest in migrant-owned companies. In his view, the experience of making long and often difficult journeys tends to foster an entrepreneurial mindset and a will to succeed.

It was a compelling narrative but I was keen to hear more on the subject from the perspective of an entrepreneur. Is there an X factor and if so why?

So, earlier this week I got a chance to speak to Mesbah Sabur, co-founder of Circularise, a Netherlands business-to-business startup enabling supply chain traceability. Born in Kabul, Afghanistan, Sabur moved to Europe in the late 1990s. Although he has since taken the perhaps conventional route of going to university and then starting a business, he says his earlier migrant journey played an important role in shaping his approach to life and business.

Crossing Borders

In the early days at least, finding a new home in the Netherlands wasn’t easy. “It was a long journey,” he recalls. “In times of war, you can’t just cross borders and there were some dramatic scenes as we crossed between countries.”

Once in The Netherlands, the family faced a five-year wait in a migrant center while the powers that be decided on whether or not to grant asylum. “That sort of thing lives with you,” he says.

From that point on, Sabur’s life took a more conventional course. He completed his school years and went on to study at university. But there was a sense that he was journeying without a map.

“One of the things you find is that there is no one to tell you what you should be doing,” he says. So while the parents of other students were aware of the career paths post-university and might, for example, advise their children to study hard and then join a big consultancy, Sabur’s parents were outside that loop.

But in a way that was liberating. Nobody gave me advice. I had a blank sheet. I started a business in my second week at university.” That felt like an unusual choice. While peers through themselves into extra-curricular activities, Sabur and partner Jordi de Vos developed software.

Positive Contribution

Sabur was also aware that he didn’t quite fit in. “As a migrant, you will never be a local,” he says. “The next best thing is to earn your place because you won’t be accepted by default. And you better make a positive contribution to society.”

Arguably, Circularise – also co-founded with Jordi de Vos – represents that positive contribution not simply because it is a business -and thus creates jobs – but also because it is part of a movement towards greater environmental sustainability. The software allows companies to track the materials and component parts that come through the supply chain and end up inside products. This creates a transparency that makes it easier to recycle and reuse materials.

Sabur and de Vos began by identifying a problem that didn’t have a solution – at least not one that they were in possession of – and began to research the topic. The commercialisation of the solution itself began in 2016, with the help of funding from the European Union’s Horizon program. In the intervening years the company continued to draw on EU support while building its own revenue streams. In 2022 it secured €11 million in Series A funding.

International Focus

A familiar journey, perhaps. But Sabur says he had a slightly different perspective from at least some of his peers. “There are companies working in similar spaces to us that focus on local markets first,” he says. “We never looked at the Netherlands as our market. We went international from day one.“

That raises a question. Circularise offers a business-to-business, enterprise solution. Finding the ears of corporate buyers is notoriously difficult even in a domestic market. So how do you get a foot in the door?

“You have to have vision. Even billion dollar corporations need to be led by the hand when they look at sustainability. I spent many years understanding the problem and that has helped enormously.” However, he acknowledges that while some potential customers are relatively easy to approach, others are not. “In some years, it has taken years to find out who to speak to,” he says.

The market is changing. Sustainability has risen up the corporate agenda, driven by regulatory change, customer demand and concern about reputational damage. That has made things easier.

You could argue that the experience of Sabur simply echoes the journeys of other b2b companies. So is there really a migration factor. Every migrant story is going to be different, but perhaps it is the background ethos rather than the day-top-day approach to running a company that characterizes migrant owned (or part owned business). That knowledge that “you have to earn your place.”



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How to Comp a House (EVEN During a Housing Correction)


Don’t know how to run comps on a house? This single skill could be costing you, or making you, hundreds of thousands on every deal you do. No matter what level of real estate investor you are—rookie, intermediate, veteran—the ability to comp correctly will put you above the rest as you walk away from deals far richer than other investors. And during a housing market correction like we’re in today, this skill isn’t just something that’ll make you more money—it’s what will stop you from going broke.

Comping, formally known as pulling comparables, is putting a potential property up against other properties in the area, finding a comparable price, and seeing how much can be made on a deal. Most real estate investors have pulled comps a few dozen times, but investors like James Dainard and Jamil Damji calculate THOUSANDS of comps monthly. They’re looking for the profitable property needle in the housing market haystack, and as two self-made multimillionaires, their experience shows that they know what they’re talking about.

In this episode, James and Jamil will show you EXACTLY how expert investors comp properties, what you need to look out for when calculating your own, and the “appraisal rules” that were taken DIRECTLY from the source on valuing properties. The tips in this episode could make you six figures more on your next deal. DON’T miss this.

Dave:
Hey, everyone. Welcome to On the Market. I’m your host, Dave Meyer, joined today by Jamil Damji and James Dainard. How are you guys doing?

Jamil:
Amazing. How are you?

Dave:
I’m great because this show is going to be completely self-serving and an abusive power on my behalf, because I want to learn something about real estate from you guys. I invited you here so I can learn, but then we’ll record it and so all of our listeners can enjoy and learn as well.

Jamil:
Awesome.

James:
I’m excited because I love talking about deals. It’s a deal junkie day. We get to look at properties and cut them up.

Dave:
Exactly. If you all don’t know, I have been investing for 12, 13 years, but I really just invest in long term deals. I’ve never wholesale a house, I’ve never flipped a house, but I want to. Part of hosting this show, which is great, is that I get to talk to these very interesting people, but you also, or at least I, get extreme FOMO every time I talk to you guys or some of these other investors because I want and get to hear about all these cool new strategies. These aren’t exactly new, but all these great strategies that are working for you all. I want to partake.
I’ve been thinking about flipping my first house with a partner, because I live in Amsterdam so I’m not going to be actively doing it, but I really have some fear about it and I’d love to learn how to comp better, particularly because we’re in this very weird market that is correcting and now it’s a little bit hotter as of when we’re recording this in early April, but it’s very confusing to me. I’m hoping that you guys can teach me a little bit about comping, particularly in this type of market.

Jamil:
Well, Dave, it just so happens that comping is one of the dear passions that I have. It’s interesting, people have so many fun hobbies. They fly fish. For instance, James Dainard likes to yacht.

James:
Yes.

Jamil:
I find a zen-like meditative release by comping houses.

Dave:
That I believe. I definitely know you have a genuine passion for this. James, is the same true for you? Do you love this?

James:
I’m with him. I do love this. I’m a true deal junkie, looking at deals all day, but I get the opposite effect. I don’t get zen. It’s drinking 10 Rockstars. When I find that deal, my adrenaline goes through the roof. It’s not zen, it’s the opposite.

Dave:
Well, have you drank 10 Rockstars right before you comped that deal?

James:
It depends on the time of day. In the morning, I won’t be that deep in, no, but usually I do try to look for my deals and comp things first thing in the morning and the end of night. 7:00 in the morning, 10:00 PM at night, open the day, shut down the day. I guess it is a little zen because it puts me to bed.

Dave:
There you go.

James:
I feel like I’m not missing anything if I do that last little check.

Dave:
Jamil, what is it that you love about comping so much?

Jamil:
Well, I think the thing that is the most attractive to me with comping is that it’s like math. If you follow the formula and if you plug in all the right variables and put the puzzle together right, you can come up with a very specific answer. Even though comping can be looked at as an art form, as well as very scientific, the beautiful thing is, is that creatively people can approach it from different ways, but we very, very often come to the same answer.

Dave:
That approach. I’ve always respected it, but I think what’s happened over the last few years has proven that this is a real skill that investors really need to learn. Because from my perspective, I have some training and experience with machine learning and writing algorithms and it’s really interesting to see that. Although a couple years ago, I would’ve assumed that machines would’ve been able to do this and do this better than humans. What’s happened with iBuyers like Opendoor and Zillow has proven that that’s not true and that there is still a skill and knowledge that you as an investor can learn and need to learn to do this really well. I am very excited to learn a little bit about this from you guys.

Jamil:
Amazing.

Dave:
All right. We are going to take a quick break, and then we’re going to come back and James and Jamil are going to teach me how to comp. All right. What we’re going to do is James and Jamil both have different expertise and specialties. Each of them are going to share with us their comping philosophy, and we’re going to start with Jamil. Jamil, can you just tell everyone, if you’re not familiar, what comping is?

Jamil:
Yeah, absolutely. Comping, basically it’s short for comparing, right? We’re comparing two houses to get a determination of the value of one. In order for us to understand how much something could be worth once value is put into it, so like an investment is made to beautify it or to bring it up to a current retail standard, you need to have some pretty common characteristics to be able to say, “This house and this house compare.” The way I like to think about it is you want to make sure that if you are growing apples, for instance, that the apples that you’re growing are the same apples grown from the same orchard in the same tree, in the same soil, so that it’s all very, very, very alike.
That is how you can say, “This home could be worth this much because these factors all line up.” Now, here’s the thing, it’s rare for everything to line up. It doesn’t happen that often. Now, again, builders lost creativity… From early 1900s to the mid 1900s, like 1950, 1960, there was so much variety in homes. You would have a Victorian next to a Colonial next to a Tudor. All these builders had all of these beautiful architectural designs that would make neighborhoods feel so different. As building became more commercialized, you would find these master plan communities would have five houses.

Dave:
Yeah, they would just reverse the layout. It would be very confusing to walk into two of them.

Jamil:
It makes it easier for us to compare houses as we’ve gotten farther and farther away from the creative process. But because things don’t necessarily always line up, we have to make adjustments. We have to be able to say, “Okay, if this house has an extra bathroom, or if it’s missing a bedroom, what would the adjustment in value be?” What I did, Dave, is I sat down with a hundred appraisers across the nation, because as you may or may not be aware, KeyGlee, my wholesale company, we do business across the nation.
I need to be able to value homes across the United States and do it pretty accurately so that I don’t make mistakes and I’m not purchasing homes and overpaying for homes, or that I’m also not undervaluing homes and not offering enough. I need to be able to see what is the maximum amount I can pay for this house in this condition so that I can make good business decisions. I can also then help the folks that are a part of my coaching or my franchisees make good business decisions. In interviewing these 100 appraisers, I found some very common rules, and these are rules that almost every appraiser follows.
Now, if you’re watching this on YouTube, you can probably find the document in the description, or if you’re listening to this on the podcast, just check the show notes and there’ll be instructions on where you can get this document, but I’d like to show you how this looks.

Dave:
Jamil, while you’re pulling this up, can you just tell us why you need to be so good at this as both a wholesaler and a flipper? What is the importance of being good at comping?

Jamil:
Well, great, great question, Dave. The reason why you have to be good at comping is because as real estate investors, we are trying to determine how much something could be worth, if there’s an actual opportunity here. And if we are looking to find an opportunity, we need to be able to know what is it worth before a risk is taken or before money is invested. As a business person, which if you’re a real estate investor, you are a business person, as a business person, it makes sense for you to have a good understanding of how much things are worth.

Dave:
If I’m going to go flip a house, there’s a few variables. I need to understand what the purchase price is, what the rehab costs are, and then the third one, which is how much I can resell the property for eventually, which is where comping comes in, because you can get a very good idea of what you’re going to buy something for. Eventually you’ll know exactly what that is.
As you become more experienced in flipping, which I am not, I assume you get better at estimating rehab costs. This is just seems like a crucial skill for both wholesalers and flippers and really any type of investor that’s doing any value add. Even if you’re going to do value add and hold onto something and rent it out, you still want to be good at this.

Jamil:
Absolutely, yes. From the standpoint of a wholesaler, why you would want to know how to comp is wholesalers are selling potential. We’re looking at a property and saying, “This is the potential of this. If you did this renovation or if you spent money here and fixed this here, the house could be worth this much. That’s why I’m owed or that’s why I believe that you should pay me five or $10,000 to give you this opportunity to flip because I’m showing you what the potential that exists in this property is.”
If you’re a flipper, you need to know, if I buy this house for this much money and I spend 50 or $60,000 renovating the house, will I actually be able to sell it for this value and make money, or am I going to just break even and lose money? If you’re a buy and hold investor, if you are buying a home and then renovating it and then hoping to refinance it and pull your cash out, you need to know what it’s going to appraise at. That’s why these appraisal rules are so important. Regardless of whether you’re a wholesaler, a fix and flipper, or a buy and hold person, it’s important for you to understand how to underwrite and determine value.

Dave:
Beautiful. I love it. You have some appraisal rules that you use basically for comping across the country, is that right?

Jamil:
Correct. The appraisal rules, again, like I said, have been derived from interviewing 100 appraisers across the nation, and these were the commonalities that I found. Now, before we move any further, I do want to say, for 2023, we are wanting to use comps that are no older than six months. Right now, appraisers, in fact, they would prefer to use a comp that is no older than 90 days, but they will go as old as six months, but no older than that because we’re all aware the market has shifted and you can’t use comps that are older than six months because the direction of the market has changed.

Dave:
Can you just give us some context? In normal times, how old of a comp would you use?

Jamil:
Well, before the market turned, appraisers would have gone back as far as 12 months because the market was going in one direction. Here’s the thing, if there was a comp that they found that was 11 months old, because the market was still going in the same direction, meaning things were worth more than they were 11 months ago, you could use that comp from 11 months ago because the house was only worth more than what that number was giving us.
An appraiser, if there weren’t a lot of sales available or a lot of sales activity available, instead of leaving a subdivision, which we’ll talk about here shortly, instead of leaving a subdivision, appraisers would time travel. They would actually go back. You can see this right here. It was better to time travel than leave the subdivision, whereas now it’s actually better to leave the subdivision than time travel.

Dave:
That’s interesting. In a normal time, let’s say in 2021, if an appraiser goes out and creates a comp and they find a great comp from nine months ago, with how quickly the market was growing, were they adjusting it, like saying, “Okay, we know the market generally went up five to 10%?” Really if there’s no good ones in the area, are they generally just older and not taking into account the last six, nine, 12 months of data?

Jamil:
Yeah, they’re not going to just give you appreciation without evidence. The reason for that, Dave, is because the job of the appraiser is to protect the lender.

Dave:
They’re being conservative.

Jamil:
Unless there’s actual evidence to prove that value exists, they’re not going to just extrapolate it for you and give you an additional five or 7% of value on your house. Because again, the way that it’s looking, they want to protect the asset, they want to protect the loan, they want to make sure that their number is accurate, and they’d prefer their assessment to be more conservative than accurate. Now, looking at these appraisal rules, again, we always want to try to stay within the same subdivision.
That’s something that appraisers will typically do. I’ve seen many would-be wholesalers or fix and flippers make errors where they will ignore a comp within the subdivision, so a viable comp within the subdivision, and they’ll actually leave the subdivision to tell a better story of value.
Actually, wholesalers are very, very, very guilty of this because they’re trying to share or trying to paint a picture of what a property’s potential is and they will just ignore, they’ll ignore a house in the same subdivision behind our subject house or a couple doors down and opt to use a sale from a completely different neighborhood just to try and prove that this house if having an investment made to it could be worth $100,000 more than what it should be. Generally speaking, you don’t want to leave the subdivision.

Dave:
Because otherwise, you can comp something that’s maybe as the crow flies a 10th of a mile, right?

Jamil:
Yes.

Dave:
It looks like it’s close, but it’s in a different subdivision and might have different quality of homes or just a totally different character or whatever it is.

Jamil:
Exactly. Have you ever been in a neighborhood, and this is very, very common in these major metros in the United States, but you ever been in a area where you walk for two minutes and the neighborhood just completely changes?

Dave:
Yeah, of course.

Jamil:
A few streets over it, we’re talking about night and day difference.

Dave:
Totally, yeah.

Jamil:
This is the reason why, right? You don’t want to be looking at properties outside of your subdivision if there’s comps that exist there, because things can change one block over. It’s funny, here in Phoenix, Arizona, we have these historic districts. You can literally be looking at a house in a historic district and one street over, it’s not in a historic district, you’re outside of the historic district, and the values drop by $100,000 or more. It’s really important to pay attention to these things. Again, you want to try to stay within the same subdivision. Another rule that appraisers will use is they won’t use or compare properties that are more than plus or minus 200 square feet apart in size.
Here’s the reason why. As a house gets larger, its dollar per square foot value starts to decline. Smaller houses have a higher dollar per square foot value. What many wholesalers who are just getting started accidentally do is they’ll see a renovated comp, say it’s 1,000 square foot house, and let’s just say the subject house they’re looking at is 3,000 square feet. It’s the largest house in the neighborhood. They’ll mistakenly take the dollar per square foot of that 1,000 square foot house and they’ll apply that dollar per square foot to a 3,000 square foot house.
Now they’ve got this crazy number they think this house is worth because they used an incorrect dollar per square foot extrapolation. You can only use the dollar per square foot extrapolation plus or minus 200 square feet.

Dave:
That makes sense to me. If it was a big house, let’s say it was 4,000 square feet versus 4,400, does the same principle still apply?

Jamil:
Yeah, I think that that rule starts to get a little bit less constrictive as you get larger in home. It would make sense to me that you could use a 4,400 square foot comp and a 4,000 square foot house. That makes sense. That 10% does feel right. However, it’s still less accurate. If you can find… Again, the more you break these rules, it doesn’t mean you’re wrong. It just means that your value is becoming less and less and less accurate.

James:
Price per square foot’s like a good value check, but I wouldn’t ever use it to put the value on. Typically, you can see where the clusters are in those segments. 3,500 to 4,000 is going to be around this range, 2,500 to 3,000. You go in ranges of 10 to 20%, and then you can narrow that price per square foot down a little bit more.

Jamil:
Exactly. The next thing that you want to do is you’re always wanting to make sure that you want to compare properties that are of the same type. Let’s just say for instance, you’ve got a single story ranch, and your comps are mainly two-story houses. They’re not the same, right You want to compare single story ranches to single story ranches. You want to compare two-story houses to two-story houses. You want to compare Colonials to Colonials, Tudors to Tudors. You want to make sure that your property type is the same. Again, another example here in Phoenix, Arizona, the pitch of the roof can even qualify as a reason for value discrepancy.
For instance, single story houses here in Phoenix, if they have a pitched roof, are worth roughly 10% more than flat roof homes. You want to compare houses that are of the same property type. Now, again, guys, the way to know if you’ve left a subdivision or not, I just follow this rule. If I’ve crossed any major roads, there’s a chance I’ve left the subdivision. That’s it. I can keep myself pretty honest and I can keep myself pretty accurate by making sure that I’m not crossing any major roads. Now, if you’re using any comping tool, typically major roads are different colors.
You can just see, oh, the thickness of this line or the color of this line is different from all the other street lines or street colors, so this must be a major road. Whatever comping tool you’re using, just try to get an understanding of what the legend is or what the different colors or the different widths of the line stand for. And then the next thing that you want to pay attention to is the construction technology or what I call build generation. For the most part, appraisers will only compare homes that are within plus or minus 10 years of construction of each other.
And that’s because the technology of building has changed and it changes so rapidly. Pretty much every 10 years, the construction technology is completely different than it was 10 years prior. Now, where this rule doesn’t really apply is in the late 1800s to the early 1900s. There wasn’t great strides in building technology made between 1870 and 1930. We tend to find appraisers use comps fairly liberally in those late 1800s and early 1900s. But once you get past like 1930, they typically don’t like to compare homes that are more than 10 years apart in build construction year.

Dave:
That makes sense. That makes a lot of sense.

Jamil:
Now, again, as I’d mentioned earlier, you’re not going to have the same house all the time. Let’s just say, for instance, your subject house is a two bed, two bath, and the comp that you’re looking at is a three bed, two bath. You need to be able to accommodate for that bedroom’s value. Or let’s just say your subject is a three bed, one bath and the comps you find are three bed, two baths. You need to be able to accommodate for what that bathroom’s value is. These are general values that appraisers are using for bedrooms, bathrooms, pools, and garages.
For a bedroom, that value can be worth anywhere from 10 to $25,000, depending on the price point of the house. A bathroom is worth plus or minus $10,000. A pool, this value is the one that actually really irritates me the most. An appraiser will only give you plus or minus $10,000 in value for a pool here in Arizona. I’ve built many pools and I’ve never built a pool for $10,000. They cost upwards of 30 to $50,000 to install, yet an appraiser will only give you $10,000 in value for it here.

Dave:
I heard once that pools bring down the value of houses in some neighborhoods. I’m sure in Arizona that’s not true, but I grew up in the Northeast and people never built pools because they apparently brought down the value of homes.

Jamil:
Depending on where you live and the maintenance required, they can absolutely be a hindrance.

James:
And that’s true. That was true. In a Pacific Northwest, you got a pool, that’s a negative, higher insurance, dangerous. But ever since the pandemic, that changed. It’s all of a sudden pools got you a premium in Washington.

Dave:
You use them like two weeks a year in Washington.

James:
And not only that, there’s not very many pool companies here, so you’re paying two to three times more than you’ll pay in Arizona for a pool. I got a couple quotes and I was like, no, not doing it. I’m filling this thing in.

Jamil:
A garage is worth plus or minus $10,000 and a carport worth plus or minus $5,000. Now again, this last adjustment is something that we want to take into consideration and it differs based on price point. I’ve seen many new wholesalers, new fix and flippers make this error. Guys, pay attention to this. If you are siding, backing, or fronting traffic, commercial or multifamily, you have to make an adjustment in value. Let’s just say, for instance, you’re in the price point under 500,000. If you are siding or backing traffic, commercial or multifamily, you want to adjust down $10,000. If you are fronting traffic or commercial, you want to adjust down about $20,000.
But then when you get into more luxury price points over 500K, if you are siding traffic or commercial, will give you a 10% hit. Instead of 10,000, it’s 10%. If you’re backing traffic, multifamily or commercial, it’s 15%. If you’re fronting, it’s 20%. I actually just recently, we accidentally committed to and took down a house that was not only on a major road, but also fronted some commercial. The comp that we had used to determine value was one street behind us and the difference in value was over a $100,000. When it all shook out and we were actually able to sell the property, we had missed the mark by about a 100K.
It was right on the money at 20% for a value adjustment because of the traffic and the commercial that was there. Now, the last little bit that I want to say and that’s usually just for any additional dwelling units or basements, typically what I’ve seen, and James is going to have a different assessment of this, but typically what I’ve seen is appraisers will typically only give you 50% of value for basements or ancillary dwelling units depending on the level of finish. But again, that’s regional, and so that value may or may not be different in different markets.
It’s something that you definitely want to check into with fix and flippers or appraisers in your local area to see how much value they’ll give you for a basement renovation and for any ancillary dwelling units.

James:
Again, that’s a huge point that Jamil just pointed out, and it is regional, so you got to look into it. But when you have a basement, if you have 1,000 square feet up and 1,000 square feet down, they’re only going to count that square footage for value purposes at 50%. You’re looking at a 1,500 square foot house rather than 2,000, unless you have full egress going out of the property. In Washington, if you have a full egress, you dig down the basement, you put sliders in and you can egress out, they’ll give you 100% value.

Dave:
Like a walkout.

James:
A walkout basement. Yup.

Dave:
What about a DADU?

James:
DADU, they give you 100% value for the square footage in Washington, and then they’ll look at it… They do it two different ways. A lot of times they do it on a rental approach if you’re keeping it in… Well, it depends on the lender that you’re putting together, but they’re going to use it based on either rental approach if you’re keeping it as a rental. But in Washington, we can condo them off and give them their own parcels, and so they’ll give us full straight value. They were extremely difficult to comp two years ago because there wasn’t very many. Now there’s a lot more.
What they used to do is actually take small single family houses on small lots and then town home comps and they would blend them together to get the value prior to having the data points. Now, luckily, we have a lot more data points. It’s easier to put values on them.

Dave:
I was curious, because for everyone listening, DADU stands for detached accessory dwelling unit, basically a little second unit, call it a mother-in-law suite, something like that, that’s not attached to the primary home. In Washington, as I understand, James, they have “upzoned” a lot of the single family plots so that you can add these things. They’re talking about doing the same thing in Colorado right now. I was curious because that seems pretty important for comping if you were going to add those types of things, what kind of value you get for it.

James:
Oh, yeah. Extremely valuable to understand that.

Jamil:
In Arizona, the DADUs are still only getting 50% of value. Unfortunately, I think and it just has to do with inventory and we’re not as constricted as the Pacific Northwest or places like Los Angeles where that DADU has a major selling point, here in Phoenix, Arizona, they’re still only giving you 50% of value for them.

James:
Phoenix is a lot bigger city, so the density is not as… Seattle is tight, so they’re all over the density.

Dave:
All right, so are those your rules, Jamil?

Jamil:
These are the appraisal rules. I would highly suggest that anybody who is really planning on becoming a full-time real estate investor, you learn these rules and you commit them to memory. The more you comp, the more you look at properties and try to determine how much stuff is worth, the better you will be at it. Getting good at comping doesn’t just happen naturally. You have to practice at it. I would suggest putting in as many reps as possible so that you get really good at understanding value.
For myself, David, I became the most important person in my company because I am the best comper there. That’s it. I’m the one that they go to to make sure that we’re not making a mistake in the commitment. I’m the one they go to to ask how much is something worth. Because of that, I’m just always going to be the most popular guy.

Dave:
You’re a popular guy for many other reasons beyond that, but that’s a good skill to have.

Jamil:
Thank you.

Dave:
All right, well, Jamil, thank you so much for sharing this. Again, anyone who wants to check out these tips, Jamil has very generously made that available to everyone. You can find those in the show notes or on biggerpockets.com. All right, let’s go to James. From what I understand, we were talking offline, James, you have a slightly different approach, because whereas Jamil is comping things on a national basis and has to be really good at this without intimate market knowledge, Jamil, I assume that that makes sense.

Jamil:
Very broad, yeah.

Dave:
But James, as you always talk about in the show, you really concentrate on one market. How does comping change with your style of investing?

James:
What Jamil is doing and what he just talked about is so important, because I’ve been investing in other deals in other states too with other operators. Having those general principles for a nationwide wholesaling or when you’re doing more tract style homes, that will really help you get through your deals quickly. Having those tools are really important. For us, we have the same general rules, but we’re a metro flipping company and we work inside infill areas, very tight density spaces, which have a lot of concentration of population in a small area. What that means is there’s a lot more variance in a small area.
When you’re looking in Phoenix, Arizona, it’s a bigger short plat. You might go into other subdivisions that are a lot bigger. Whereas in Seattle, we have to say sometimes street by street. When you’re dealing with an expensive market, the as is comparables are irrelevant to us. It’s all about what is the potential of the property and the value add that we can uncover to make this deal more profitable.

Dave:
Can you just say more about that? What is the difference there with as is comps, and what is your approach? Does that just mean you’re not restoring the house in its existing format and you’re thinking more creatively about totally renovating, adding new features, adding new bedrooms, adding new units? Is that what you mean?

James:
Well, it’s more what am I paying for the property? If I’m looking at a property right now and I can pay let’s say 500,000 for it, if I go on the MLS and I find like for like comparables, which maybe the home doesn’t have a finished basement and need some repair, what’s the as is value like? What would that house sell on market in today’s number for the condition that it’s in? When you’re in more tract home areas, the variance is going to be a lot different because the tract homes are typically built a little bit better. They’re newer, like Jamil was talking about. They have the same floor plans. There’s not going to be as a big of a variance on the as is for the remodel.
It’ll be more standardized. But in metro areas where you’re typically finishing more space, adding more living space and adding more value, the swing in the comps are very dramatic. A 2,000 square foot house that’s only half finished could sell for half of what a finished house would at that point. If I’m looking at more broad areas, I’m still always referencing the as is. But if I’m in my core metro, I’m really just looking at what the buildout plan is, what’s my total maximum build-in square footage, and then how do I get there with a systematic construction plan, not just grabbing comps and then putting the house back together.
A lot of the value curated in the comps is based on what you’re going to do to the property and how much heavy lifting you have to do.

Dave:
All right, so tell us how you do it.

James:
In metro areas, when you have a lot of density, there’s not very much inventory a lot of times. And then the other thing about these core metro areas like San Francisco, Seattle, Austin, they’re expensive and there’s a lot of money down there. A lot of times just buying a like for like renovation, when you’re buying a three bedroom, two bathhouse and selling it for a three bedroom, two bath house, the margin is not going to be there because the buy price will just be too high. For us in Seattle, we’re always taking and we’re looking at how do we increase the value. How we do that is the first thing that…
My general rules for comping a property is I need to be on the search for how do I increase this and find that magical formula and plan that’s going to get the highest and best use. We’re always focusing on highest and best use, which is going to turn in that value add. But when we’re looking for these things, the first step we always do is pull the tax record, because the tax record of the property is going to give us the general specs to what we can build out in there. That’s going to give us the finished square footage, the unfinished square footage, what the current bedroom and bathroom counts are, what the buildable out plan could be to where we can add those in.
If I’m looking at a house that’s 1,000 square feet upstairs, two bedroom, one bath and I have 1,000 square feet in the basement, I’m not really worried about the two bedroom, one bath because I have 2,000 square feet that I can work in and I can build whatever I want in there. I can at least probably get a four-bed, three bath with the right construction plan. I always pull the tax record because I want to know what the shell of the property is, what’s my buildable square footage that I can work inside.
And then the next thing I want to do is look at the other core aspects, which are going to be year built, because that’s going to tell me what kind of construction I need to do on that project, how rough it’s going to be, what kind of upgrades I’m going to need to do the duration of time. When we’re comping, we’re also thinking about the value plan that we’re putting in as well. If I have a home built in 1920, I know that that property is going to require a lot more seismic upgrades because the wood is old, the framing was different, which could add three to six months on my plan as well. The core comping is also telling me how to underwrite the deal all the way through.
It’s not just for the value. But as we pull the tax record, the core things I’m looking at is buildable square footage, year built and the era. I’m looking for the style code of house. Is it a daylight basement? Is it a basement house? Is it a two-story? Is it a rambler? And then the other thing that we’re really focusing on is what is the lot size and what is the zoning behind that? Because there’s a lot of hidden value inside your land. That’s where we have done very well flipping is not just looking at like for like remodels and going, “Oh, I can build this here and this is what my margin is.” It’s where is the hidden value.
We spent a lot of time looking at the lot, what the topography of the lot is, and then what is the zoning in that specific city, what do they allow for, whether we can build additional units. Can we subdivide it off? Or maybe the lot is just good in a metro area and it’s a little bit oversized, which in metro, if you have an oversized lot, you’re going to get a huge premium, especially with the pandemic and people wanting to have a staycation. Those things make a big difference while I’m going through my tax record. Always pull the tax record. Then we go right to the street view because I need to know, like what Jamil was talking about, is you can stay in subdivisions on these bigger cities.
With metro cities, street by street can vary dramatically, where I could be one street over and the value could be 20% more and then I could go another street over and that could be an additional 10% more. Those make big, big variances on the street view. I also want to see what my neighbors are. Because during that time, if I’m going to sell a house, but I have maybe crummy neighbors, that’s going to affect my resale in an expensive market by five to 10% sometimes, because people are okay spending the money on a property, but they want to live in it and they want to be able to go. The street view tells me my neighbors.
It tells me what is my street condition. Does it have sidewalks or not? That could be a five to 10% bump just on livability feel. Those are things you have to check out for as you’re comping because that’s going to make a huge difference on how livable it is. The other reason we’re checking for sidewalks is because that tells me utilities are there. That’s going to tell me what I can do with that lot as I’m looking at… If I’m looking for hidden value, but I have no utilities right there, it could be too expensive to bring in that extra unit in the back.
These little things can tell you a lot. Just by going on Google Street, I can see there’s going to be a 10 to 20% value swing just by looking at that. We go tax record, we look at the street, and then we start digging into our comps, which is going, okay, this is what we have, this is what we can build out. And then we pull three sets of comps every time. We’re going to pull on the unfinished space. We’re going to pull comps for the property with just the finished space that we’re not adding the space into the basement. Then we’re going to go highest and best use, which is looking at the total maximum square footage of the property and what can we fit inside there.
And then that’s going to give us the second value. And then the third value we’re looking for is where is the hidden gold on the property. If we have a 5,000 square foot lot with an alley in the back, which the Street View is going to tell me and it’s flat, in Seattle because of density, I can maybe add an additional dwelling unit there, which can dramatically change by numbers.
Every property we look at, we look at three different sets of comps, highest and best use with development, highest and best use with total maximum square footage, and then highest and best use for a simple renovation where you can get in and out of the project, not move as many things around, and click the deal out faster. Because sometimes building out the most expensive best product is the worst plan because of the permitting and the time.

Dave:
Awesome advice. Thank you so much. James is going to share a deal with us, and we’re going to walk through one of the recent ones, but it struck me while you were talking, James, and comparing it to Jamil that these two different approaches to comping make a lot of sense relative to your business model. Jamil, I assume that you hear James’ approach and you’re like, “That’s a great way to do this, but that’s his job because he’s the flipper.”
Whereas you’re the wholesaler and you’re trying to figure out just the basics of how much it could get, because it’s not really practical for you to know what a flipper might want to do in terms of renovating or adding, doing gut rehabs or just doing a cosmetic rehab. Is that right, or is this just personal preference here?

Jamil:
Well, I think we absolutely do do what James is talking about in certain pockets in our business as wholesalers. However, it is a lot fewer of those types of deals where we’re actually chasing a deep value add opportunity. We are more in the volume business of selling like for like. Hey, here’s a 2,000 square foot, three bed, two bath. Here’s a 3,000 square foot three bed, two bath. This is the ugly house. This is the cute house. Cute house is worth 500K. Buy the ugly for 350.

Dave:
Right. But then if the flipper does want to do the deep renovation, then they can. You’ve shown them that there’s value just doing the simple thing. If they choose to do the more deep dive into this like what James is doing, then that’s up to them.

Jamil:
Yeah. Again, it’s pocket specific, city specific. If the neighborhood calls for it, for instance, where I live here in Phoenix, in Arcadia, we have value adds happen all the time. You’re always looking at lot size, exactly what James talked about. In Seattle, you actually can go very close to 100% lot coverage. Here in Phoenix, 42% is max. You can only cover 42% of what a lot size is. We’re still doing this similar thing. The number of instances that we will get that deep into it is 5% of the time.

Dave:
All right, cool. Well, James, are you ready to share with us the deal you got?

James:
Yeah. We actually just closed on this. Randomly, when I did my first underwriting, I didn’t like the deal at all, because I flew through it really quick and I was like, well, it’s a lot of work for not that much money.

Dave:
How’d you find the deal, by the way?

James:
How we found the deal was actually a seller, he’s a builder in Washington, and we’ve boughten 18 homes from him over the years because we make it so easy. From an investor standpoint, when you’re doing B2B with other investors, it’s an easier transaction. He understands the math. We have our math. We make it very easy on him. He is a very established investor. But because we’re easy and we can be aggressive and his skillset isn’t doing renovations, so he doesn’t want to do all the value add, so I can do it for a lot cheaper than him. A lot of times he just called me up and we just did another deal.

Dave:
Nice. Awesome. All right. You didn’t like it at first though?

James:
I didn’t like it at first because I went through my surface underwriting really quickly, and the reason being is because the location it was in, it was on a oversized lot. He called me up and he says, “Hey, we have this house. It’s been a rental property of ours for 35 years.” It was a two bedroom, one bath house, 760 square feet on the main floor, and then there was 760 square feet in the basement that was totally unfinished. I’m looking at that property and I’m going, “Okay, well, I have a tight footprint house. Not the best thing for resale.” Those are things I’m always looking at when I’m going through a deal is not just what is the square footage, where is the square footage.
Because if you have a 2,000 square foot house with an unfinished basement that’s 300 square feet, that’s actually going to be a lot more livable than a 2,000 square foot house with 1,000 up and 1,000 down. At first when I looked at this, I’m like, well, I got roughly a 1,580 square foot house, but it’s not going to live really well. It’s going to be tight, two main floors, small bedroom, small bathrooms. That’s not great for marketability. That was the first way I looked at it. I’m like, that’s going to be kind of tight. It was in, I would say, a B style neighborhood of Seattle, not the prime part, but it’s in a path of progress where market values have done well.
But that’s also the markets that compressed a lot over the last six months. I wasn’t itching to be in this exact location because it was a weaker pool. At first I was like, well, I can buy this house. He wanted to just get a number out of me. The first things we did is we looked at the square footage, 740 up, 740 down. I knew what I could work with. And then I also knew that I had a daylight basement house because I had egress out, but then part of the square footage is not going to be above grade. Then what we did is once we looked at those comparables, I pulled two sets of comps.
The first one was for a 740 square foot house with an unfinished basement that was completely renovated, still new roofs, new windows, new plumbing, new wiring, and an establishing value at that point.

Dave:
Did you say 740 square feet?

James:
It’s a tight one, yeah.

Dave:
Oh, okay.

James:
It’s roomy.

Jamil:
I think the right word is cozy.

James:
Cozy, yes. Very cozy.

Dave:
Very cozy.

James:
When we pulled up those comparables, I’m looking at it two ways. I’m going, okay, well, the reason I like looking at it this way is because it’s fast. I can have that house renovated in six months, back to market. I’m selling that. I can put out my money, get it back in six months. It’s a good velocity. The issue I was having was was those comparables were only about $620,000 at the time. I knew he was wanting to be around 500. That is not going to pencil at all for us. Also, that was going to require me to back my numbers down and be at an offer price of around more of 390 to 400 to him, which I did not feel was a good value to the seller.
I knew that wasn’t an option because it wouldn’t work for the seller. So then we went to the next set of comps, which was gutting the house all the way down the studs because the layouts were a little awkward in the property, and we had to take it all the way down the studs and optimize it into a three bedroom, two and a half bath house. We were going to do a formal en suite upstairs with a walk-in bathroom closet, because all the comparables that we were seeing had the bigger bedrooms. Well, let me take a step back. As we pulled the comparables, we were looking at four bedrooms, two and a half bath houses, but ones with formal en suites and then ones without en suites.
The ones with en suites were selling for 10 to 15% more than the ones without. For us, as remodelers, we already know we’re going to take the whole thing down the studs anyways, so it doesn’t make a difference and cost that much whether we’re doing that or not. We threw away the non-en suite properties because we’re still doing the same amount of work to get a higher comp.

Dave:
Is that just something you know being in your area that en suite bathrooms is something you should be considering, or out of all the dozens of variables between houses that you can consider, how did you identify that en suites were the difference maker there?

James:
Well, there’s always your major selling features. When we’re looking at comps, we’re going through picture by picture on each house and we’re reading the descriptions. Because if you just do it quickly, a four bed, three bath house won’t comp for the same as a four bed, three bath house. It needs to have those amenities. We’re always checking for kitchens, en suites, because those are two big selling features. And then we’re also checking for layouts of bedrooms and baths. Where is the locational? If you’re a one bedroom upstairs and two in the basement or let’s say three in the basement, that’s a worst resale product.
Families don’t want to have their kids downstairs. We’re checking locations of spaces as well, because those are big differences. Not every 2,000 square foot house is the same. We’re checking all those finite details. Because as we’re doing our construction plan, it makes a big variance in the cost too if we’re having to move all the bedrooms, all the bathrooms. We’re looking for the highest highest and best use at that time.

Dave:
That’s awesome. Where did you come out with the final value there that you could get out of this property?

James:
After we looked at it, by adding the two bedrooms and a bath and a half and creating the en suite, the value of that property was going to be 699, or no, 725 at the time. By doing the extra scope of work, it was increasing the value by over $100,000. The cost of that renovation is only going to cost me about 50,000 more to do that plan. I’m getting 100% upside. But the thing I also have to look at when I’m looking at comps is how much time is that going to be because there’s a cost to that debt.
My true cost may be 50 grand to increase the value at 100,000, but I also had to account for the $20,000 I was going to incur in debt cost and whole cost. That tells us what the highest and best use is with these technical plants. At the end of the day, we’re still getting a 30% margin increase by using the debt and the construction to increase the value.

Dave:
Jamil, would you do anything differently?

Jamil:
No, I think that it’s really interesting to hear the really creative ways to increase and add value. One of the harder things for me to have ever fought for with respect to an appraisal is how much layout affects value and what James is talking about with respect to where the bedrooms are located. He’s 100% right. Of course, when you’re talking about a family, families don’t want their children to be on a different floor than where the parents are. That’s a very real thing, right?

Dave:
Yeah. I have a buddy who turned out like a beep up and we always make fun of him because he’s the basement kid. All his siblings lived upstairs and they were all fine. His parents stuck him in the basement. It’s been downhill ever since.

Jamil:
I mean, look, I was a basement kid too.

Dave:
Look at you! All right, you proved it wrong.

Jamil:
Well, I mean, if you were looking at me in my 20s, you’d be like, “That guy sure is turning into a basement kid.”

James:
Everyone can get out of the basement at some point.

Dave:
You’re a basement to top floor success story.

Jamil:
It’s interesting, because I agree, there is an intangible value to these nuances, these different things. I’ve just yet to see how that affects homes or how that has affected an appraisal in a deal that I’ve been involved in. I don’t know what is the value for a better layout and how much can you give that property?
What James is doing is he’s looking picture by picture and seeing, okay, well, if you have the en suite, it’s worth 20% more. I mean, over here, because we’re so cookie cutter over here, it’s just completely different. I love the artistic, I love the very intricate ways that you can… I would say that the way that James is comping houses is artistic. The way that we comp it is very formulaic.

James:
The one thing you can do as an investor is use your broker as the sounding board, because an appraiser’s not going to consider that as much a lot of times. They’re not going to consider the bed or bath counts as much, or livability and flow. That’s what your broker’s for. They’re going to tell you, is this property more marketable? If it has a better perfected floor plan, typically you’re going to get five, 10% more. That can make a big difference when you’re selling a million dollar house. Use the whole team when you’re looking at comping properties because it can make a huge impact. But this deal got even better though when we dug into it.

Dave:
What?

James:
Oh, it got way better. This is what pushed me over the edge because it was about looking at that highest and best use. Once I’ve figured out I was in his range, we dug down in more. Because when we’re looking at those numbers, we ended up buying this property for 435,000. We’re putting $135,000 in the construction, and then we’re going to sell it for 699 to 725 when we establish our comparables. The margin on that after you turn it and you take nine months and the hard money costs, it actually ends up being like 60, $70,000 in profit, which this is a lot of work for that much money. That’s where I was having the hesitation.
Going back to that, Metro cities, you can take a very average deal that might not be worth the effort and maximize it, because the next thing I looked at was the size of lot. The size of lot was a 6,800 square foot lot, which is big for Seattle. Typically, they’re four to 5,000. It was zoned single family. If you just look at that very surface level, you’re going, “You can’t build anything more there because it’s SF 5000, so one house per 5,000. You’re short.” But with the density increase, they’re allowing you to air condo off cottages. And then in that cottage or the DADU, we can then build a unit in the back, condo it off and sell it as a separate property.
But there’s a couple things you have to watch out for when you’re comping these. When you put a structure in the back of the property, my property that was worth 725 is now going to go down in value. My lot size is shrinking. It’s more congested. We have to adjust that down. The things that you have to consider on those values is where is your parking. Sometimes you are losing parking by doing this. Parking in Seattle can be a difference of $100,000 if you have a parking spot because of the amount of density. And then there’s a little bit more crime right now. You have to adjust that. We’re planning in the DADU.
And then based on that DADU, we had to come up with two new comps. One is how much is that property value coming down. And so then we started looking for comparables with properties with backyard cottages as well. We were only focusing on that, which brought our value down from 725 to 675, because we were still going to have parking and we were still going to have a yard. If we wouldn’t have had a yard or parking, it would’ve actually been 599. Really digging in those core attributes. The next thing we had to do was, what DADU do we build in the back? Do you build a two bedroom, two bath with no garage?
Can you get a one car garage in? Can you get a two car? Because a DADU in the back when we pull comps, if it had no parking, no yard was worth 599. If it had a one car garage in a small yard, it was worth 800.

Dave:
What?

James:
The swings are that big.

Dave:
What?

James:
Same square footages, same designed houses, but the livability factor, because they didn’t feel like they’re in a backyard condo, they feel like they’re in a house.

Dave:
In that single family home.

James:
Then I had to revisit the site and go, what can I fit here? And then from there, we figured out we could get a two car garage on this property, a two bedroom, two and a half bath, 1,000 square DADU with a yard, that’s worth 800 grand. My combined value just went from 725 on the high to over… We’re looking at the DADU’s worth more than the house in the back.

Dave:
I mean, it is a DADU technically, but you’re just building a second house.

James:
But it’s permitted and condoed off as a DADU. That’s important. Because if we were subdividing, it would take six months to nine months longer than doing the DADU. On that cost, that’s $100,000 in hold cost at that point. When we’re pulling comps, it’s not just about finding like for like, that’s important, but it’s the scenario. How are we moving it up and down?
What is that magical, highest, and best equation that might be the most amount of work, or maybe it’s due to the least amount of work and get your velocity of money going? Get in and out, turn it. Because at one point, I was really thinking about just doing a two bed, one bath, turning it because my cash on cash return was actually higher than the bigger project.

Dave:
I love this because a lot of times, especially in recent years when deals have been difficult to come by, we say on BiggerPockets and lots of other real estate educators say that you can’t always find deals, you have to make them. I think this is a perfect example of making a deal. Obviously not everyone can do this type of construction, but it just proves that thinking creatively and finding the best possible use of your property can make something great out of what at first pass appears like it’s not going to be profitable at all.

James:
Yeah, and that’s where the talent of comping is so important. I heard for two years, you can’t find deals. There’s no deals. Our favorite deals and the most amount of properties I buy are ones that are sitting right on market publicly advertised for sale that have been on market for six months. People just were looking at it one way. My passion is looking at a deal that everyone says is a bad deal and cutting it up four to five ways and finding that magical equation to where it goes from a dud to a home run.
That’s why if you’re in those core metro areas, the properties are expensive, the values you can get the upside, but you have to put that perfective plan together, that’s by understanding values and then going, okay, what can I do to maximize this deal, but not overcomplicate the plan?

Dave:
I love it. That’s a perfect way to get out of here. Thank you both so much. I’m going to try and flip a house hopefully with you guys. Let’s do it together. I think it would be super fun. We’ll make some content out of it, but I learned a lot. One quick question for you guys. I know we have two seconds. Can you tell me really quickly, how do you adjust this if you’re in a market that’s correcting? Are you taking these comps and then adjusting them down in the comping process, or are you padding your construction budget or your margins? How do you adjust to make sure that you’re not comping against a market that will have changed in six to nine months?

Jamil:
For me, if I’m using comps that are 90 days old or newer, I feel pretty confident that we’ve adjusted for market condition. Yes. Here’s other thought. I’m seeing the market actually improve, so I don’t feel like we’re going to be worth less by the time I come to market on my renovation from this point as long as I’m using comps that are 90 days older or new. And then I’m also looking at pendings, where are actives and pendings sitting, because that’s going to tell me the direction of where things are going as well.

James:
Yeah, Jamil nailed it. Recent comps or we use comps with similar interest rates. We’re going, okay, what is the rate at? Let’s look at what the market was doing at that time. And then pendings. Pendings are key because that is the most up to date. And then communicating and talking to those brokers because they’re also telling you how many bodies are coming through that house. If they’re pending at full price, but they had six people come through in the weekend, I’m going to feel good that that market’s going to hold. If they were on for 45 days and they had one offer with very little showings, I might bring the value down a little bit. It’s about velocity of people as well.

Dave:
All right. Well, we got to get out of here. But thank you guys so much. This was a lot of fun. We went way over because I was learning a lot, and I hope everyone listening learned a lot. Thank you, Jamil and James, and thank you all for listening. We’ll see you next time for On The Market.
On The Market is created by me, Dave Meyer, and Caitlin Bennett. Produced by Caitlin Bennett. Editing by Joel Esparza and OnyxMedia. Researched by Pooja Jindal and a big thanks to the entire BiggerPockets team. The content on the show On The Market are opinions only. All listeners should independently verify data points, opinions, and investment strategies.

 

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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5 Principles From Sun Tzu’s The Art Of War Relevant To Startups


Sun Tzu’s The Art of War is a renowned ancient Chinese military treatise that has been studied and applied for centuries. Although originally written for warfare, the principles outlined in the text can be applied to various fields, including business and startups.

Ancient wisdom shouldn’t be discarded quickly even in modern circumstances. The principles of the world haven’t changed much despite the ever-changing makeup of our time.

Here are five quotes from the ancient text that can inspire and guide modern startup founders:

1. “Every battle is won before it is fought.”

This quote from Chapter 6 emphasizes the importance of preparation and planning in achieving success.

Before launching a startup, founders must conduct thorough market research and analysis to identify opportunities, competition, and potential challenges. This preparation is essential in developing an effective strategy and positioning the startup for success. Startups must also have a clear mission, vision, and goals to guide their efforts and keep them on track.

2. “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

To be successful as a founder you must have a deep understanding of the strengths, weaknesses, opportunities, and threats to your project. You must also understand your competition, including their strengths, weaknesses, and strategy.

While this is obvious, it is much easier said than done. Having a surface level understanding of either could be fatal, as the devil is in the details. This is why the best way to acquire deep knowledge of your project and its environent in the early startup stages is to run validation tests.

3. “All warfare is based on deception.”

Chapter 1 highlights the importance of deception in warfare. While deception is not the right term for startups (since they are not in an adversarial situation with most of their stakeholders), creativity and originality are crucial for success.

Successful startups use storytelling to create an emotional connection with their audience and differentiate themselves from their competition.

4. “Opportunities multiply as they are seized.”

Chapter 5 stresses the importance of opportunism.

This is likely even more important in the startup field – innovative projects must be agile and quick to respond to changes in the market, including emerging trends, shifts in consumer behavior, and competitor moves. This requires a culture of innovation and experimentation, where failures are viewed as learning opportunities and pivots are embraced as necessary.

5. “In war, the way is to avoid what is strong and to strike at what is weak.”

As a startup, you can’t take on established corporations head-on. Instead, you need to differentiate yourself and provide more value for customers in areas where corporations struggle ot do so. Usually those are market new dynamic market niches that require rappid innovation and agility – qualities that large corporations lack.



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Will A Struggling U.S. Dollar Impact Real Estate Investors?


Every great empire that has come before the United States has eventually fallen. Some have fallen at least somewhat gracefully, like Great Britain. Others, like ancient Rome, well, not so much. 

As I write these words, more and more ink has been spilled regarding the looming threat to the American-led world order. Words such as “de-dollarization” and a “multipolar world” are thrown out often, perhaps simultaneously or even interchangeably.

And indeed, “de-dollarization” is happening, albeit at nowhere near the speed some doomsayers describe. And we are likely already in a “multipolar world” where the United States is no longer the sole superpower. Instead, a new cold war—this time between the United States and China—seems to have dawned as East and West once again bifurcate and globalization slows down and begins to reverse.

Not surprisingly, what plays out over the next few years will have a significant impact on investors. But first, let us strip away the hyperbole and describe what exactly is happening.

A Crash Course on the History of Reserve Currencies

Before the Great Depression, the United States and most other countries had a gold-backed currency. In other words, citizens could have their dollars redeemed in gold bullion. This remained true until Franklin D. Roosevelt severed that link during the Great Depression. 

While most currencies had been convertible to gold, this was rarely done. And during most of the 19th century and the first half of the 20th century, Britain’s pound sterling was the reserve currency of the world. It was World War II that changed this, as Britain put itself into such enormous debt to pay for the war (peaking at 270% of GDP) that the position of the pound was severely eroded. 

So much so, in fact, that when Britain, along with France and Israel, invaded Egypt during the Suez Crisis of 1956, the United States effectively vetoed the action by pressuring the International Monetary Fund to deny Britain financial assistance. Without such assistance, Britain, which once held the reserve currency of the world, would have to humiliatingly devalue its own currency. Britain decided to withdraw from Egypt (and eventually devalued its currency in 1967, anyways).

While the Suez Crisis symbolized the changing of the guard, the shift from pounds to dollars was all but codified with the Bretton Woods Agreement of 1944. This agreement opened a “gold window,” allowing nations (but not individuals) to convert dollars to gold at a fixed rate of $35 an ounce. At the time, most of the world was devastated, and the United States controlled a whopping two-thirds of the world’s gold supply. Bretton Woods all but made it official that the dollar was now supreme. 

However, such power usually leads to excess. And American exceptionalism, in this case, just meant exceptional excess. The United States very soon found its gold supplies being squeezed as the “guns and butter” of the 1960s (the Vietnam War and Great Society programs) were costing a fortune. To pay for both, the United States printed a lot of money, causing the currency to depreciate. Remember, though, the Bretton Woods system had a fixed exchange rate for gold. As dollars lost their value, gold was still priced at $35/ounce, and a run on America’s gold reserves began.

Thus, in 1971, Nixon closed the gold window, and dollars were no longer convertible to gold.

Now, the dollar was the reserve currency of the world, yet it was backed by nothing but the “full faith and credit of the U.S. government.” At the time, this left something to be desired, especially given all the money the U.S. had printed to help pay for so many guns and so much butter. The United States began to suffer from stagflation with low growth and inflation rates consistently north of 10%. 

A large part of the reason for such inflation was that there were too many dollars chasing too few goods. To alleviate this pressure, the Nixon Administration made a deal with Saudi Arabia in 1974, which brought about what is now referred to as the petrodollar.

Under this and subsequent agreements, Saudi Arabia and all OPEC members would sell oil exclusively in dollars. Then, as Investopedia notes, “subsequent deals deployed Saudi oil export proceeds to pay for U.S. aid and development projects in Saudi Arabia and to finance U.S. weapons sales to the kingdom.”

The petrodollar both increased the demand for dollars and also created an important reason for other countries to store them. And so, they did. In 1975, a full 84.6% of currencies held in reserve were dollars. After oscillating for a while, it settled in at 71.1% in 2000. Then, well, things started to unravel, albeit slowly.

Things Fall Apart?

After Russia invaded Ukraine in February 2022, Russia quickly became the most sanctioned country in the world, surpassing Iran for that dubious title by a factor of three. Unfortunately, though, the sanctions didn’t work, and the Russian ruble hit its strongest level since 2015.

Perhaps this was a sign of America’s eroding economic position in the world. Since then, a smorgasbord of countries have abandoned the dollar for trade in whole or in part. Not surprisingly, Iran and Russia abandoned the dollar. But in addition, India has signed an oil deal with Russia that forgoes the dollar, as has Brazil with China. France is doing the same, bringing de-dollarization right into the heart of NATO. And so is Saudi Arabia, the progenitor of the petrodollar.

So, needless to say, the petrodollar’s preeminence is being tested. Now, it’s important to note that this is not de-dollarization per se. The dollar reserve standard regards the currencies world governments hold, not the currencies they trade in. Still, the latter moving away from the dollar bodes poorly for the dollar to remain the world’s hegemon.

And that is what is happening, although at a very slow and steady rate. Over the first 23 years of this century, we have seen a notable decline in the dollar’s reserve currency status, falling from 71% to under 60%.

At the same time, the United States is flirting with the same things that brought down the pound sterling and the Gold Window: too much debt. 

The U.S. trade deficit has been negative for decades and sits at negative $948.1 billion in 2022, up over 10% from 2021. And the federal budget deficit is even worse, at $1.1 trillion during just the first half of fiscal year 2023—up 63% from 2021. 

Bipartisan Policy Center

And there is no Covid nor lockdowns to explain this away.

Should We Panic?

Fiscal implosions rarely look like real-life implosions. After all, the United States bounced back from the Great Depression and Great Recession at least relatively quickly. A country’s collapse is usually due to war or revolution. Think of the Goths with Rome, the Bolsheviks in Russia, the Americans, British, and Russians with Germany, etc.

Fiscal unraveling may hollow out and leave nations vulnerable to such destruction, but it rarely destroys a country by itself. And there doesn’t appear to be anyone likely to threaten the United States militarily. We should also remember that Britain did not collapse after the pound sterling fell to second behind the dollar. 

At this point, the only possible contender to the dollar is the Chinese yuan. There’s no way the dollar will fall to third, and it has a long way to go just to fall to second. 

Despite many doomsayers, cooler heads on both the right and left have cautioned against delusions of the opposite of grandeur. They note that “the Chinese yuan has no adopters outside of China” and “Middle East oil-producing nations have other reasons to stick to the dollar. A crucial one is that most of their currencies are pegged to the greenback, requiring a constant influx of dollars to support the arrangement.”

Furthermore, despite fiscal recklessness spanning multiple administrations by both Republicans and Democrats, the United States still has the largest economy in the world. The GDP of the United States is $20.49 trillion, 50% larger than China’s and just a few trillion smaller than the next eight countries combined.

And it should also be pointed out, as Robb Nunn succinctly did, there are other reasons the U.S. dollar isn’t going the way of the Dodo. One is that it’s backed by the world’s most powerful military.

What Does This Likely Mean for the United States and Investors?

What we’re seeing is unlikely to be a calamity but is instead the slow but steady deterioration of the dollar as the sole reserve currency of the world. The future is likely that “multipolar” world with the dollar being held as the plurality of the world’s reserves but no longer the dominant position it had for so long.

What this means is that there will be more dollars returning to U.S. shores that were once occupied in some foreign country’s reserve accounts. Not a tsunami of dollars returning, but a noteworthy amount in a relatively steady stream.

At the same time, global trade and integration is slowing and likely to reduce as countries retrench with more nationalist policies and the world again divides between East and West. While this has its benefits, low costs are not among them.

Furthermore, the baby boomer generation is retiring, taking a disproportionate percentage of the labor pool out of the workforce. And this is a global phenomenon. The United States isn’t even close to the worst when it comes to upside-down demographic pyramids.

These new retirees are and will be switching from savings mode to spending mode. As geopolitical strategist Peter Zeihan notes,

“In the world of 1990 through 2020… all the richest and most upwardly mobile countries of the world were in the capital-rich stage of the aging process more or less at the same time. Throughout that three-decade period there have been a lot of countries with a lot of late-forty-through-early-sixty-somethings, the age group that generates the most capital… Collectively, their savings has pushed the supply of capital up while pushing the cost of capital down…” 

But once those Baby Boomers start retiring (as they already are), the math switches,

“Not only is there nothing new to be invested, but what investments they do have tend to be reapportioned from high-earning stocks, corporate bonds, and foreign assets to investments that are inflation-proof, stock market crash-proof, and currency crash-proof.” (The End of the World is Just the Beginning, pg. 200-202)

In short, the eroding of dollar hegemony, the fiscal deficits, the pivot away from globalization, and the reduction in savings from retiring baby boomers is all going to be putting significant upward pressure on interest rates.

Inflation in the United States has cooled significantly since the highs of 2022. But long term, the “good ole days” of interest rates in the 3s and 4s are likely a thing of the past. There’s simply too much upward pressure on prices and interest rates.

Already, there has been talk of moving the Fed’s inflation goalpost of 2% up to 3 or 4%. While Fed chairman Jerome Powell has rejected such ideas so far, it will likely become inevitable in the relatively near future.

Given the long-term trends, it would make me hesitant to refinance old mortgages in the 3s and 4s, even if rates drop back into the 5s. (Unless, of course, you have a really good place to put the money you refinance out.) Fixed rates are also better than adjustable, at least once rates come back down from their current high.

While no one has a crystal ball, rates appear to be coming down in the short term, but all signs point toward persistently higher interest rates in the long term.

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.





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Hamptons home prices hit a record $3 million in the first quarter


A beachfront residence is seen in East Hampton, New York.

Jeffrey Basinger | Reuters

The average price for a house in the Hamptons hit a record $3 million in the first quarter, highlighting a shortage of trophy beach homes for sale and the resilience of wealthy buyers.

The average sales price in the New York beach community jumped 18% in the first quarter to $3.1 million, according to a report from Douglas Elliman and Miller Samuel. The average price in the Hamptons is now more than $1 million higher than the average sales price in Manhattan. That marks the largest gap between the two markets since data started being collected in 2005, according to Miller Samuel.

The surge reflects the continued shortage of homes listed for sale, along with sustained demand from wealthy homebuyers looking for a piece of the coveted Hamptons real estate. Brokers say that despite stock market volatility, rising mortgage rates, layoffs in tech and finance and fears of recession, the wealthy are still bidding and buying.

“We have more buyers than sellers,” said Todd Bourgard, CEO of Douglas Elliman’s Long Island, Hamptons and North Fork region. “The buyers are out there.”

The high end of the Hamptons market is the strongest. In the luxury market — representing the top 10% of sales — both the median and average sales price broke records during the first quarter, with the average luxury price surging 33% to $16.1 million, according to Jonathan Miller, CEO of Miller Samuel.

More than 14% of sales in the luxury market were the result of bidding wars, Miller said.

“The high end remains unfazed to a certain degree,” he said. “You have people who are making moves with less concern for the macro environment.”

The Hamptons saw a number of mega-home sales in the first quarter. A 6.7-acre estate in East Hampton sold for $91.5 million in March, more than twice what it sold for in 2020. A 3,000-square foot home in Montauk once owned by Bernie Madoff sold for $14 million. A modern, 5,500 square-foot oceanfront home in Bridgehampton sold in an off-market deal for around $35 million, brokers say.

Even small homes in the Hamptons are fetching big prices: A mobile home in the Montauk Shores community sold for $3.75 million.

The lack of homes for sale, however, has led to a sharp drop in total deals. Sales volume in the first quarter plunged 57% to their lowest level in 14 years, according to Miller Samuel. While the inventory of listed homes increased by one-third from the first quarter of 2022, inventory is still about half the pre-Covid levels, Miller said.

Brokers add that many of the current listings are over-priced, making the number of sellable homes even lower. Brokers say that while demand from wealthy buyers is strong, they’re disciplined on price and refuse to pay the peak prices of 2021 and early 2022.

“A lot of properties coming on to the market are not priced right,” Miller said.

Brokers say sales could pick up over the summer, if more homes come on the market.

“As we go into spring and start heading into the summer, I think the market will get stronger,” Bourgard said.



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How To Use AI To Revolutionize Your Business: 4 Simple Steps


It’s safe to say that artificial intelligence can evolve nearly every business. The question is, can it completely revolutionize them? Can your business transform from slow lane to fast lane, from service to product, from a million to a billion, by incorporating AI?

Whatever you think about the AI hype and bandwagon that followed, winners are emerging and the gains aren’t slowing down. Be smart, think differently, make the moves that no one else is making, and you might create a business you didn’t realize was possible.

Here are 4 simple steps to revolutionize your business using AI.

Step one: Start experimenting with AI

The first step is to undertake an intentional phase of learning about artificial intelligence. Adopt a beginner’s mind and dig into everything it involves. Talk to those in the field, subscribe to those that were there before it was cool, and immerse yourself in theory and application until you know the jargon and can conceptualise like a pro. Do the research, join the masterminds, get hungry for information. Aim to develop a solid understanding on which you can build.

After that, get some practice using the tools that already exist. Dozens of AI directories will show you ones in every industry. Map out your entire business on an A4 sheet of paper including all the processes it carries out every day. Break your operation into production lines, each with a clear purpose and list of tasks. Armed with your business map, use the AI tool directories to find a platform for your every need. Don’t do this solo; empower your team and ask your freelancers. Challenge them to ramp up their output by incorporating AI. Give thanks when they find faster and cheaper ways of getting their job done.

Step one scratches the surface of what might be possible with AI, saving you time and money in the process.

Step two: Build something you want to use

Now that you’ve surveyed the landscape and are familiar with the scene, you’re starting to approach challenges with AI in mind. A capacity problem can be solved with a few prompts; an output problem with a specific tool. You’re spotting gaps in the capabilities of what already exists and coming up with ideas for tools that you’d love to use in your own business.

These insights are gold dust and should not be ignored. Every idea that you have for a tool you would actually use yourself (a concept known as dogfooding) is key to revolutionizing your company using AI. If you love it, chances are other people will too. So build it. Map the tool out (perhaps with a second opinion from a pro), add your spec and budget to Replit Bounties and have a prototype within a few weeks. It doesn’t need to be perfectly polished because you’re only using it within your company. Once it starts making your life easier, turn it into a case study and tell your network.

Step two is where you build the tools that you want to use and assess the appetite for making them available to others.

Step three: Think in terms of the platonic ideal

Elon Musk solves problems in specific ways. One way is thinking in terms of the platonic ideal. This means, rather than taking something that already exists and making marginal improvements, you reimagine it entirely, from the top, down. Identify the most fundamental need of your ideal customers, look purely at the outcome you want to achieve, then work backwards from there, without any preconceived notion of what’s possible.

Think about how your business incorporates AI through the lens of this platonic ideal. That way, you find what the perfect version of your business looks like. In this new version, you need only be constrained by the laws of physics, everything else is optional. Ignore budget and time restraints and ignore the fact that something might have never been done before because you could be the first.

Step three stops you being confined by thinking small and moves your business from evolution to revolution.

Step four: Find the right partners

By now you know what you’re talking about, you have a sense of what’s possible with tools, you’ve scratched your own itch with a few that you’ve made and you’re well on the way to understanding how you fit in this exciting new world. Next, get more clarity and a sense of feasibility by talking to developers about productizing your business. Assuming you don’t have a technical background (like many of the world’s greatest tech entrepreneurs), you’ll need to find trusted partners to turn your in-house prototypes and vision of the future into lines of code and real life products.

The best way to get the advice of an AI engineer? Pay them for their time. Find reputable people on Upwork, reach out and get a quote for a few hours of chatting. Tell them your ideas, explain what you want to achieve, describe a specific problem you’re trying to solve. If they’re duly fascinated with the field, they’ll love the challenge. They’ll explain their thinking, suggest new ways forward and add elements you hadn’t considered. Chat to more than one to get multiple perspectives and go forward with those you want to partner with. Keep an open mind about the potential of the role; this person could end up being your CTO.

Step four is where you decide the role your company will play in building the future and assemble the dream team to make it happen.

Immerse yourself in learning, find the gaps in the market for the tools that business owners like you are crying out for, then imagine them from the ground up and get help turning them into products. Revolutionize your business using artificial intelligence with these four simple steps.



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The Top 5 Ways You Can Invest As A Group


For centuries, investing as a group has been a key ingredient in building wealth. I recognized early in my journey that earning a college degree, landing a steady W-2 job, and contributing to my 401(k) would only get me so far. I was participating in a vast investment world as an individual—but the real investors were “playing” on teams.

More than a decade ago, my three brothers and I came together on a trip where we shared our desire to obtain financial freedom for our families and future generations. We knew we couldn’t do it alone. We also knew that combining resources was nothing new. For the wealthy, outsourcing the administrative process to pool their money may cost tens of thousands. But that is a drop in the bucket when considering the size and scope of these investments for each group.

For my family, we struggled to get started in those early days. Like grappling over the last piece of cake as kids, we were challenged to get on the same page, navigating things like joint bank accounts, being transparent, managing a cap table, and so many other hurdles, twists, and turns. 

I took it upon myself to do something about it and change the industry. Since founding Tribevest in 2018, we’ve solved countless issues to make it safe, easy, and transparent to form an investor group—or what many like to call—an Investor Tribe.

Let’s take a look at the top five ways to invest as a group.

1. Investor Tribes

Investor Tribes are an excellent fit for anyone, from experienced investors to newer investors, looking to break into opportunities and level up their knowledge and wealth. If you’re interested in teaming up with friends, family, or like-minded people to invest in anything from real estate to alternative investments, an Investor Tribe is a great option. 

Suppose you’re looking to partner with friends and family or a business partner to transact in multiple investment opportunities. In that case, an Investor Tribe may be the best investing group structure to consider. 

Investor Tribes have the benefit of simplicity. They are quick to launch and inexpensive. An Investor Tribe consists of a founder, or the leader of the group, and members, who are equal participants and contributors to the group’s investing efforts. 

The primary consideration you want to account for when pursuing an Investor Tribe is that you can only accept capital from active partners in your LLC. Your tribe cannot accept contributions from limited partners or passive investors. If you take money from investors outside your LLC at any point, you may be subject to SEC regulations.

2. Real Estate Syndications 

Another format you can use to structure your investment group is syndication. Syndication involves investors coming together to purchase a real estate asset and is typically led by professional investors, also known as sponsors, who need to finance a specific project according to a particular timeline.

A long-time hurdle for real estate syndications is the minimums, which could be $50,000 or $100,000 per investment. Unless you have millions of dollars to invest each year, it can be difficult to diversify your portfolio into different asset types and markets. 

Large minimums and a lack of diversification were additional issues we solved at Tribevest. If you don’t have millions of dollars to become a sponsor, you can always use Investor Tribes or SPVs to invest into a syndication. 

3. Special Purpose Vehicles (SPVs)

Special purpose vehicles are a fit for professional investors. If you are a professional making a living through finding, assessing, and participating in private deals for clients and passive investors, an SPV may be a good fit. 

SPVs generally consist of general partners and limited partners. General partners are parties who take a role in helping to manage the SPV. These partners are liable for the SPV’s debts—meaning they’re on the hook. On the other hand, limited partners are silent or passive investors in the deals pursued by the SPV. 

SPVs aren’t without their downsides, however. First, you’ll want to consider the cost: setting up an SPV can be expensive. A standard setup fee for an SPV is up to 7% over six years.

Another factor to consider when looking into an SPV is that you will be subject to the rules and regulations of the SEC. If you don’t have the knowledge, expertise, or time to navigate all the appropriate SEC requirements in pursuing your investment, an SPV might not be the right fit for your investment group. 

We recently launched Pro Investor Tribes, which allows an entity raising funds for a single deal to easily create a multi-member LLC with active investors. This is a great tool for savvy investors who are looking to expand their investment business and need a streamlined process. Through the Pro Investor Tribe process, multiple investors can contribute capital towards a specific deal under the umbrella of an active multi-member LLC. Similar to an SPV, but with active members. 

The tribe will be protected by a ratified operating agreement and offer the ability to pool capital safely and quickly. Once all the funds are pooled from all the members of the LLC, the tribe can invest in a specific deal as one business entity. For example, if an Open Tribe of 10 people contributes $10,000 each, their LLC can reach a $100,000 minimum for a single investment.

Since the number of members in a Pro Tribe is capped up to 15, and the members are active owners with a ratified operating agreement, voting rights, and quarterly meetings, a Pro Tribe is not required to register with the SEC.

4. Crowdfunding

Crowdfunding suits startup founders looking to fund their growing businesses with friends, family, and employees. If this sounds like you, crowdfunding may be an option for your investing journey.

Technically speaking, crowdfunding isn’t the same thing as an investor group. However, it’s still a good fit for some specific cases.

A benefit of crowdfunding is it can be an incredible way to raise capital without pursuing traditional financing or in addition to conventional financing. If you’re crowdfunding for a startup or other business venture, it’s also a great way to build a solid base of brand advocates in the early stages of your business. You may also get media exposure if your crowdfunding campaign is a smash hit. This exposure may be through traditional media like a mention on a news station, trade publication, or social media if a popular user shares your crowdfund on their feed. 

Crowdfunding can be powerful, but its use cases are rather targeted. Similar to an SPV, a crowdfunded venture is subject to SEC regulation. This can make things complicated or stressful to manage. 

Crowdfunding can also be expensive, where platforms require you to pay various fees. For example, if you’re using Kickstarter, you will pay 5% of your raised capital as a platform fee, then an additional 3-5% fee to process all contribution payments. 

5. Fund

An investment fund might be a good choice if you’re a professional investor looking for a long-term opportunity. A fund allows investors to pool capital to purchase securities together. An investment fund is a complex investment group structure best reserved for seasoned professionals. The advantage of a fund is that each group member controls their shares, maintaining autonomy while investing as a group. 

Generally speaking, investment funds are formed by professional investors looking to create an ongoing investment business that lets them access more deals and leverage the entire group’s experience. 

Some of the benefits of funds include diversifying to a greater extent, pursuing a wider variety of investments, and formally registering your investment group with the SEC. You can also seek accredited passive investors to further boost your investment fund’s capital. A fund tends to be a long-term commitment, with an expected buy-in of ten years or more. 

Another downside of investment funds is that they are often blind pools. This means passive investors don’t always know what assets a portfolio includes when they sign on to contribute funds. 

Conclusion

Which investing group structure is the best one? That depends on your goals for your group, your investment, and yourself. Each structure has its benefits. If you are considering an Investor Tribe or Pro Investor Tribe, please reach out to me or our team at Tribevest.

This article is presented by Tribevest

Tribevest FullColor

Tribevest has made doing business with partners easy, safe, and transparent. Investors use Tribevest to form active business partnerships through Tribes and streamline their back-office operations.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Rent or buy? Here’s how to decide in the current real estate market


Choosing whether to rent or buy has never been a simple decision — and this ever-changing housing market isn’t making it any easier. With surging mortgage rates, record rents and home prices, a potential economic downturn and other lifestyle considerations, there’s so much to factor in.

“This is an extraordinarily unique market because of the pandemic and because there was such a run on housing so you have home prices very high, you also have rent prices very high,” said Diana Olick, senior climate and real estate correspondent for CNBC.

By the numbers, renting is often cheaper. On average across the 50 largest metro areas in the U.S., a typical renter pays about 40% less per month than a first-time homeowner, based on asking rents and monthly mortgage payments, according to Realtor.com.

In December 2022, it was more cost-effective to rent than buy in 45 of those metros, the real estate site found. That’s up from 30 markets the prior year.

How does that work out in terms of monthly costs? In the top 10 metro regions that favored renting, monthly starter homeownership costs were an average of $1,920 higher than rents.

But that has not proven to be the case for everyone.

Leland and Stephanie Jernigan recently purchased their first home in Cleveland for $285,000 — or about $100 per square foot. The family of seven will also have Leland’s mother, who has been fighting breast cancer, moving in with them.

By their calculations, this move — which expands their space threefold and allowing them to take care of Leland’s mother — will be saving them more than $700 per month.

‘You don’t buy a house based on the price of the house’

“You don’t buy a house based on the price of the house,” Olick said. “You buy it based on the monthly payment that’s going to be principal and interest and insurance and property taxes. If that calculation works for you and it’s not that much of your income, perhaps a third of your income, then it’s probably a good bet for you, especially if you expect to stay in that home for more than 10 years. You will build equity in the home over the long term, and renting a house is really just throwing money out.”

Mortgage rates dropped slightly in early March, due to the stress on the banking system from the recent bank failures. They are moving up again, although they are currently not as high as they were last fall. The average rate on a 30-year fixed-rate mortgage is 6.59% as of April — up from 3.3% around the same time in 2021.

But that hasn’t significantly dampened demand.

“As the markets kind of bubbled in certain parts of the country and other parts of the country priced out, we’ve seen a lot of investors coming in looking for affordable homes that they can buy and rent,” said Michael Azzam, a real estate agent and founder of The Azzam Group in Cleveland.

“We’re still seeing relatively high demand” he added. “Prices have still continued to appreciate even with interest rates where they’re at. And so we’re still seeing a pretty active market here.”

Buying a home is part of the American Dream

The Jernigans are achieving a big part of the American Dream. Buying a home is a life event that 74% of respondents in a 2022 Bankrate survey ranked as the highest gauge of prosperity — eclipsing even having a career, children or a college degree.

The purchase is also a full-circle moment for Leland, who grew up in East Cleveland, where his family was on government assistance.

“I came from a single-mother home who struggled to put food on the table and always wanted better for her children … it was more criminals than there were police … It is not the type of neighborhood that I wanted my children to grow up in,” said Jernigan.

The new homeowner also has his eye on building a brighter future for more children than just his own. Jernigan plans to purchase homes in his old neighborhood, renovate them and create a safe space for those growing up like he did.

“I’m here because someone saw me and saw the potential in me and gave me advice that helped me. … and I just want to pay it forward to someone else” Jernigan said.

Watch the video above to learn more.



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6 Obvious Signs You Fear Success, And How To Overcome Them


It’s common to fear failure. When trying to avoid ridicule, embarrassment or a dent to the ego, we act in predictable and unhelpful ways. No one really wants to fail, but failure is inevitable when aiming high. Its lessons hold growth, so learning to love it will serve any entrepreneur well.

Fear of success is a different beast, and one you might not realise you have. Fear of success is the concern that once we achieve something, there may be associated suffering. When you sabotage your efforts for seemingly no reason, when you keep yourself playing small no matter how much you dream big, and you can’t seem to shake those old ways and thought patterns, this fear could be holding you back.

Why would anyone fear success? What’s scary about fame, fortune and fun on new levels? Your conscious mind can explain all the benefits, but your subconscious might be terrified of them coming to fruition.

Maybe you’re afraid you won’t be able to handle it: the money, the attention, the influx of enquiries. Perhaps you’re afraid you’ll lose yourself to ego, not enjoy the spotlight or the inevitable criticism, change too much or lose some friends. Are you scared you’ll have to work too much, find out you’re not as good as you hoped, or have to deal with a backlash?

Consciously or otherwise, these fears impact your actions. Here are six obvious signs you fear success, and how to overcome them.

You avoid hiring

Deep down, you know that with the right people on the right seats, you could remove all bottlenecks in your business. You, as the owner, are probably the main bottleneck. Your tasks could be done by someone else but you’re avoiding hiring them. You’re coming up with multiple reasons why someone else won’t do a good job. You say you don’t want to manage people or have the burden of more suppliers. You test the waters but don’t fully commit to training people sufficiently, or you find problems in the service, then take the responsibilities back and declare no one can do things as good as you.

This is a sign you fear success. As long as you’re keeping your tasks and doing the busywork, you can’t possibly get to the next level. Your fear is putting a ceiling on you and making up excuses for why you can’t step up. It wants you to stay inside, remain focused, and persevere with the small roles so you can’t ever access the big ones. When the working week’s hours have run out and you have nothing to show but the status quo, you’re within your comfort zone and safe from the danger that success might bring.

There’s no denying that working more top level and less in the detail will grow your business, so stop avoiding the role.

You don’t spend money

Spending money is a privilege that you aren’t taking advantage of. Money can buy you time and output. Money, spent in the right way, can bring trials and users and customers that stay forever. Money can bring awareness and clicks and website traffic. Money can free up the time you would have spent fixing your own car or loading your own dishwasher. But your fear of success wants you to be slow, busy, inexperienced and invisible. That will keep your business small.

When you fear success, you avoid spending money. You’ve developed a scarcity mindset and you’re aligning yourself with frugal values that you now take pride in. You ignore ways to access cash and you believe it’s scarce. You adopt the personality of a scrooge, always trying to find discounts or save a few bucks here and there. You’re sweating the pennies without going after the pounds. Limiting beliefs around money hold many entrepreneurs back.

See spending as making investments and flip your thinking. Instead of waiting until you have the money to spend it, invest to make more. Think of spending cash as something you “get” to do, not “have” to do. Act accordingly and you will reap what you sow.

You don’t explore new ideas

If you don’t explore new ideas, it might be a sign that you fear success. Stuck in your ways, you prefer the safe known to the potentially prosperous unknown. You aren’t convinced what you’re doing right now will lead anywhere impressive, but you keep going under the guise of focus and determination, nevertheless. You ignore new technology and only adapt when necessary. You dismiss inventions as hype and close off completely.

Speculate to accumulate. Going down rabbit holes of research can bring ideas for improvement and new pockets of customers. One concept from a book, one method from a YouTube video, one insight from a friend with experience, and your company could entirely change its trajectory. But your fearful mind wants to close off these inputs and get back to what is familiar, because it knows that way doesn’t hold big, scary achievement.

Rapid technological advancement means exploring new ideas isn’t just essential for growth, it’s essential for staying still. Even if you don’t want to progress, don’t let yourself go backwards.

You shut down suggestions

When people you trust want to give you suggestions, but you find yourself shutting them down, this could be a sign that you fear success. Friends and networks have cool ideas for where you could take your products or services, but you respond with reasons why they probably won’t work. You won’t give it a go. You won’t entertain their proposals. Are your fears of expansion masquerading as limiting beliefs?

What if you heeded their advice? What if you made a few edits and the opportunities rolled in? Then you’d have to show up, figure stuff out, and face new challenges. This is a daunting prospect for someone who secretly wishes for normality and wants to live a quiet, comfortable life. Being open to suggestion means hearing people out. You don’t have to take action, but at least listen. When you start to see that exponential growth, you’ll have people to celebrate with.

Instead of shunning the suggestions, consider their impact. See what happens when you try a few things out.

You don’t ask for help

You think you have all the answers you need to run your business well, so you plough on with what you know. You have no coach, you take no guidance, you seek advice from no mentors. There are people all around you, but you avoid asking them for help. They might be too busy, they might think you’re taking liberties, they might not want to talk about work. That’s what you say to avoid getting their opinion.

If there are people in your network who have had the success you think you want, but you’re not getting their advice, this is a clear signal you fear success. You could get the answers so easily, but something is holding you back. Perhaps you do ask for help, but you ask too late. Your plan has already failed, which is maybe what you really wanted. Procrastination (before asking for help) or self-handicapping (by not asking all together) are sure signs of sabotage.

Emulating proven strategies could work out really well, but something is stopping you moving ahead. Figure out what and find out why.

You shirk responsibility

You could put your name forward for new experiences, but you shy away. You could take on more responsibility, but you avoid the limelight. You could ask the question, request the chance to prove yourself, and put your art out there, but something is holding you back. You know you’re capable and you know your work makes a difference, but you’re scared of proving it. That would mean you had to change.

If your business took off in a big way, if people were banging down your door to work with you, you’d have no excuse not to grow. But maybe you want the excuse. You’re content with chugging along, getting by with the bare minimum. You only have a few hours of client work and you’re convincing yourself that’s a good thing. More responsibility comes with drawbacks as well as perks, and you’re inflating the problems. If people knew how good you were, you’d be a billionaire. So why not let them know?

Take on more than you think you can handle and find out how capable you just might be. Remember you can stop at any point.

There are six signs that you fear success that you might not have realised so far. Avoiding hiring, spending money or taking on responsibility keeps you within the realms of comfort. Not taking advice, asking for help or exploring new ideas close you off to outside inputs that could change your game. Recognise when the signs that you fear success are cropping up so you can explore what’s behind them. What’s the worst that could happen, and wouldn’t the pros outweigh the cons?



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