Richard

In a digital-first world, your first impression rarely happens in person. It happens online — in Google results, on LinkedIn, in your byline. Whether you’re a founder, freelancer or future exec, how you show up digitally shapes the opportunities you get. But until recently, building a credible, polished personal brand required time, money and professional help.

AI is changing that. It’s not just transforming how businesses operate. It’s transforming how individuals present themselves.

AI can amplify — or undermine — your brand

AI branding tools promise speed, scale and studio-quality polish. But here’s the truth: AI won’t fix a messy brand. It will just make the mess more visible.

Too many people expect AI to do all the work — to generate their voice, define their message and reach their audience. But when you skip the foundational work, the content it produces tends to feel generic or misaligned. The brands that succeed with AI are led by people who are clear about what they stand for, how they speak and who they’re speaking to.

AI is an amplifier. If you feed it clarity, you get consistency. If you feed it confusion, you get noise.

Related: How Generative AI Will Revolutionize The Future of Your Brand

Creative vision still matters

Think of AI as your assistant, not your replacement. The best results come when you approach it like a creative director — providing direction, editing with care and injecting personal perspective. AI can help you write faster, create visuals and automate workflow, but it can’t replace your lived experience or your intuition.

Your tone, stories and opinions are what make your brand memorable. AI helps scale that — not substitute it.

Applying AI with intention

If you’re just getting started, focus on three areas where AI can make the biggest impact.

Start with your visual identity. If you don’t have professional photos, AI-generated headshots can instantly upgrade your presence across LinkedIn, websites, pitch decks and even speaking proposals. One consultant I worked with used consistent AI-generated photos across her content, creating a recognizable image that made her brand feel more credible and cohesive — without a photoshoot.

Then, apply AI to your messaging and content. Use it to brainstorm ideas, draft outlines and edit posts. But always refine the output to make sure your voice comes through.

Finally, look at workflow automation. AI can summarize calls, suggest content ideas and even help manage your calendar.

What success looks like

I’ve personally seen solopreneurs use AI-generated headshots, content templates and automation to transform their brand on a shoestring budget — getting booked for podcasts, signing new clients and landing speaking gigs.

The common thread? They didn’t treat AI as a shortcut. They treated it as a creative partner.

What to watch out for

Of course, AI isn’t without risk. The biggest mistake is outsourcing your voice completely. If your content starts to sound like everyone else’s, you lose what makes you distinctive. Authenticity is still the currency of trust.

Another trap is tool overload. New AI platforms launch daily, but chasing them all will scatter your focus. Start simple. Master one or two that support your workflow, like ChatGPT for writing or Gemini for quick summaries, and grow from there.

Related: AI for the Underdog — Here’s How Small Businesses Can Thrive With Artificial Intelligence

The future belongs to those who adapt

AI is no longer optional. It’s a strategic advantage for anyone building a reputation online. As it becomes more embedded in content creation, branding and business ops, the people who learn to use it thoughtfully will stand out.

More importantly, AI is lowering the barrier to high-quality personal branding. You no longer need a team or a five-figure budget to look like a pro. What you do need is vision, clarity, and the willingness to lead the process.

If you bring the perspective, AI can bring the power.

Just like how an athlete trains for peak performance, your career growth demands passion, resilience and daily action. Tapping into your inner competitor will guide you to build the momentum needed to thrive professionally. Here are some strategies to help you stay focused and energized in your journey.

1. Strengthen your mindset

Just as athletes visualize their performance before a big game, you need to be able to let your mind guide you in making your professional dreams come true. It is a matter of using your intuition to navigate uncertainties that lead you to success. You will learn to adopt a sense of purpose when you envision your future and take steps to make it a reality.

Use your senses to bring to life what success will be like, and this will motivate you to pursue it further. Observe the turf, hear the crowd, feel the adrenaline. When you achieve a desired level of success, what will your new car smell like? Imagine being able to travel and see destinations that have been on your bucket list. Tasting foods that seemed too splurge-y at one time are now a bite away.

Being legally blind, I have come to rely on my heightened senses and mental focus just as an athlete trusts their instincts when the road is not clear. My motto has always been “You Don’t Need Sight To Have Vision” meaning in my mind, my dreams are fed through all my other senses and that translates into giving me the energy to keep going on those long days.

The best way to know if and how you are progressing is to track your performance and reflect from week to week. Journaling is a great way to keep track of your efforts and consider if you are satisfied with your growth. Having this log is like reviewing game footage and will enable you to see where you should focus your greatest efforts and if there are any new issues that may need attention.

I use an audio recorder as my mental fitness tracker for my list of to-dos and projects completed. Being able to listen to my voice also allows me to hear my state of mind. This can be revealing to see how positive I was in a moment of indecision or even how strained I may have been in the height of a busy day. Sometimes exhausted but often with that intentional focus, I see mental blocks and doubts fade away as my intellect grows.

A runner’s mindset is their biggest advantage before a long race, fueling their body through belief and determination. Consider using affirmations to boost your spirit on those days you are challenged. Many people shy away from being proud of their achievements but truly, the inner athlete in me knows that with every effort, I am doing my best and am taking a step further into my journey of growth.

Related: 10 Strategies for Building a Successful Entrepreneurial Mindset, Overcoming Self-Doubt and Encouraging Growth

2. Energize your day

Growing in one’s career takes laps of deadlines and expectations that require grit, pacing and inner strength. These can feel like an unnecessary weight to carry which can impact your thinking and functioning ability. To navigate these strenuous times, it takes channeling your inner athlete to have the stamina to keep up.

To build endurance, runners need to know when to take breaks and recover. If you find that you are sitting at a desk and you know that you have a long day ahead of you, consider making sure you are consistently stretching your back and maintaining good posture so that you can get through the long day without feeling pain from all the sitting. Consider even massaging your fingers in between typing or rubbing your own neck and shoulders to keep them from getting tight as you look at your computer screen.

I believe in maintaining my energy level through quick, spontaneous bursts. That might be a cold or hot shower, often multiple times a day, enabling me to be alert so I am creative. I also use ankle weights and do leg lifts in virtual meetings to provide energy to the rest of my body. This way I can dedicate the top of my body to be present and engaged in leading a presentation, while at the same time I can get my lower body working out to keep my endurance at peak level.

It is important to push the envelope from time to time. Just like how an athlete is constantly striving for their personal best, you need to be comfortable extending past your limits. This means that you may physically commit to more in a day than normal. Consider looking at your schedule: can you get in an additional call to a client or one night a week, go to a networking function? Those extra efforts can open doors for your career.

Related: I Work Nearly 50+ Hours a Week and Rarely Feel Tired — Here Are My Secrets to All-Day Natural Energy

Cross-training is vital to develop balance and agility. I wake up every day looking to do one new action I have never tried before. That might be exploring how I can use AI to move an initiative forward, expanding my brain in a way that is new. I might also choose to physically organize a room at the office. This often has me finding items I had forgotten about or opens space to expand within the office with less clutter, allowing for room to grow.

Harnessing your inner career athlete means showing up in the arena with purpose, breaking boundaries and celebrating your successes along the way. Your mindset is your playbook, your energy is your fuel and your daily actions are your drills. Through proper conditioning and training, you create a powerful rhythm of growth, driving yourself forward until you cross the finish line.

Data from a survey done by Self Financial found that 45% of people have a side hustle in addition to holding a full-time position. From online reselling to freelance design or copywriting work, there are numerous opportunities that one could turn into a successful business. Starting up a business previously required managing inventory, websites, payments, and more from separate platforms with steep learning curves. Sellful’s ERP Agency Platform uses AI to manage multiple business functions from one intuitive platform and now, you can get lifetime access for only $349.97.

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Despite progress in gender equality, women remain significantly underrepresented in leadership roles across nearly every sector. In boardrooms, on executive teams and in key decision-making positions, the numbers still don’t reflect the talent and capability available.

As one of the few women leading a global company in the oil and gas industry, I’ve had to make my way in rooms where I was often the only woman — sometimes the only outsider of any kind. But I’ve also seen how being different, thinking differently and leading differently can be a business advantage.

This is not just about fixing inequality. It’s about reshaping how we define leadership in the first place and why every business, no matter the industry, stands to benefit from bringing more women into senior roles.

Related: Why Women Make Great Leaders

Diverse leadership isn’t a trend — it’s a growth strategy

Companies that prioritize diverse leadership aren’t doing it out of goodwill alone, they’re doing it because it works. Studies consistently show that businesses with more gender diversity at the top perform better financially, innovate more effectively and retain talent more successfully.

A 2020 report from McKinsey & Company found that companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than those in the bottom quartile. Yet the gap keeps growing, suggesting that diversity has moved beyond helpful optics and is now essential to business productivity.

Why? Because different perspectives reduce blind spots. They make it harder to fall into groupthink. They surface new questions and identify different risks. Especially in high-pressure environments — whether you’re scaling a startup or managing operations across volatile markets — those insights matter.

At BGN, where we operate in more than 120 countries, our success hinges on understanding different cultures, responding to unpredictable situations and building trust with stakeholders across political and social lines. Those aren’t just technical challenges. They require empathy, adaptability and the ability to see around corners, traits that many women leaders bring naturally and that every organization should value more intentionally.

How inclusive leadership actually works in practice

Inclusive leadership cannot just rest on slogans or soft skills. There must be a concerted emphasis on who gets heard, who gets opportunities and who’s trusted with real responsibility. In my experience, the most effective leaders create systems that surface different perspectives and challenge their own assumptions, not just reinforce them. That might mean actively inviting pushback in decision-making meetings, paying attention to who’s getting promoted and who’s not or being honest about whether your leadership team actually reflects the people your business serves.

It also means being willing to let go of comfort. It’s easy to say you value diversity; it’s harder to give someone different from you full ownership over a high-stakes project or client relationship. But that’s where real change happens. If we want better outcomes, more innovation and stronger teams, we have to change not just how we talk about leadership, but how we practice it, day in and day out.

Related: Women Rising: Why We Need More Women At The Top

What women leaders bring to the table

Across industries, I see women leading differently and effectively. Not by mimicking the traditional leadership model, but by rewriting it. In particular, women often bring three strengths that are critical in today’s business environment:

First, empathetic decision-making. That doesn’t mean being submissive. It means being thoughtful about how decisions affect people, how to navigate competing priorities and how to build long-term trust. In the Middle Eastern markets that we operate in, empathy has helped our teams gain buy-in where others have struggled.

Second, measured risk assessment. In high-stakes environments, many women tend to evaluate risks not just in terms of profit and loss, but in terms of long-term stability and reputation. That broader view has helped BGN navigate volatility with fewer surprises and better resilience.

Third, community-focused leadership. More and more, customers and employees expect companies to do more than deliver profits. They want to know what you stand for. Women leaders often bring that clarity, embedding values into strategy and showing that purpose is an essential part of how business gets done.

Credibility, not conformity

One of the most powerful things I’ve learned is that leadership doesn’t require fitting into an old mold. In fact, it works better when you don’t. Over the years, I’ve found that the more I lead in a way that reflects my values and instincts — not someone else’s playbook — the more credibility I earn. That’s true whether I’m meeting with executives in Europe or negotiating commercial deals in Asia.

The same is true for any leader in any field: Your greatest asset is your ability to think independently and lead authentically. That’s how you build trust. That’s how you earn followership. Ultimately, that’s how you differentiate yourself in a market full of noise.

Related: To See More Women in Leadership Roles, Here’s What Needs to Happen

Women don’t need more reasons why leadership matters; we need more opportunities to lead. Likewise, businesses don’t need more diversity pledges; they need to start shifting power and responsibility where it hasn’t gone before.

Whether you’re building a business, managing a team or preparing for the next step in your career, remember this: Leadership is not about how loud you are in the room. It’s about the clarity of your vision, the quality of your decisions and the way you bring others with you.

And when more women are given that chance, the result is better companies, better leaders, more motivated employees and happier clients.

Eleven percent of American businesses reported saving more than $100,000 since integrating ChatGPT into their workflows, according to data from Statista. If you don’t want to be left behind, it’s time to familiarize yourself with ChatGPT and AI tools.

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In startup life, we’re trained to obsess over growth — more customers, more capital, more momentum. But when markets turn and uncertainty creeps in, all of that becomes secondary to one thing: liquidity.

Not in the crypto sense. Not in the Wall Street sense. I’m talking about your business’s ability to move. To hire. To sell. To adapt. To survive.

Liquidity is oxygen. And when it runs out, even the strongest companies start to choke.

What happens to your business when liquidity dries up

Crypto markets offer an exaggerated version of what happens in every sector. In boom times, platforms are flush with users and capital. Everyone is a buyer. Everyone is making noise. Confidence fuels acceleration.

But when trading volumes disappear and liquidity dries up, the whole system seizes. Deals stall. Prices swing. Projects that once felt unstoppable are suddenly frozen. Not because they failed on merit, but because they couldn’t keep moving in a tighter environment.

Traditional businesses face the same risk. Think back to March 2020, when the pandemic paralyzed global commerce overnight. Or the capital crunch of 2023–2024, when rising interest rates and a pullback in venture funding forced even promising startups to triage their spending.

Founders who had raised too fast, overbuilt too early, or hired aggressively without validating demand found themselves stuck. Not because the market didn’t need their solution, but because they no longer had the liquidity to pivot, refocus or wait it out.

Customers pulled back. Investors paused. Budgets froze. Revenue pipelines thinned. And in many cases, good companies couldn’t breathe.

Related: 4 Ways Modern Entrepreneurs Break Through Old Barriers to Start New Businesses

Liquidity is not the same as profitability

This is where many founders get caught off guard: your business can be profitable on paper and still die in a liquidity crunch.

You can be earning revenue, but still unable to make payroll. You can have high margins and loyal customers, but still run out of time and flexibility.

Why? Because when capital slows down, timelines stretch. Sales cycles take longer. Hiring gets harder. Investors take more time to commit.

In those moments, the advantage shifts. The companies that win aren’t necessarily the ones with the biggest topline. They’re the ones who are the most nimble. The ones that stay in motion.

How to stay liquid when everyone else freezes

If you’re building in a slow or uncertain market, the game changes. It’s no longer about maximizing growth at all costs. It’s about staying flexible, responsive, and resilient. Here’s how.

1. Ship faster, not bigger
Speed matters more than scale. Instead of placing a bet on one massive quarterly release, break things down into weekly, shippable progress. Smaller, faster iterations reduce risk and keep your team learning in real time. That momentum becomes your lifeline.

Use tools like Linear, Trello, or Notion to run lean sprints that drive clarity and direction without adding complexity. Fast cycles help you adapt as the market shifts and show external stakeholders that you’re alive and moving.

2. Get closer to your customers
In a liquidity crunch, your best insights don’t come from metrics—they come from conversations. Talk to customers every week. Ask where they’re hesitating. Ask what would make them stay longer, pay more, or refer a friend.

If you’re not talking to customers regularly, you’re guessing. And guessing is expensive in tight markets. Customer insight helps you build the right things, message more clearly and solve actual pain points rather than vanity features. It also increases retention and deepens brand trust — two things that compound over time.

3. Own your distribution
When capital dries up, attention becomes harder to buy and easier to earn. Paid acquisition gets less efficient. Budgets get slashed. That’s where owned channels become priceless.

Start or double down on your newsletter. Build a small but engaged community on Slack or Discord. Post content that educates, shares your journey, or showcases your customers. Be useful. Be consistent. Be human. If you don’t have a direct line to your audience, now is the time to build one.

4. Monitor your burn multiple
Don’t just track your bank balance — track how efficiently you’re turning dollars into revenue. Your burn multiple (how much you’re spending for every $1 of new revenue) is a leading indicator of sustainability.

Tools like Runway, Forecast, or even simple spreadsheet models can help you simulate scenarios and identify risk areas before they become existential.

Your goal isn’t just to reduce spend—it’s to make every dollar smarter.

5. Diversify your access to capital
When capital is scarce, optionality becomes leverage. Don’t rely on a single funding source, especially not traditional VC.

Explore grants. Pursue customer prepayments or multi-month commitments. Test lightweight partnerships. Consider alternative instruments like SAFEs or convertible notes. In some cases, even bartering services or offering revenue-share arrangements can buy you time.

The key is to build financial flexibility before you need it. Because once you need it, it’s already too late to negotiate from strength.

Related: Don’t Let Too Much of a Good Thing Crash Your Startup

Be ready before the flood

Here’s what many forget: when capital returns, it doesn’t trickle — it floods. And by the time the headlines announce a turnaround, the best-positioned companies have already made their moves. So keep your systems warm.

Keep your investor updates consistent, even if you’re not actively raising. Keep your waitlist nurtured. Keep your onboarding flows tight. Make sure your infrastructure can scale without breaking under pressure. You don’t need to overbuild. You just need to de-risk the basics.

When attention spikes again — and it will — investors and customers will chase traction, not potential. You want to be the one who’s already running, not just starting to stretch.

Build for movement, not hype

In boom times, hype looks like a strategy. But in hard times, movement is the only thing that matters.

The companies that survive aren’t lucky. They’re prepared. They’re lean. They’re liquid. They keep shipping, keep listening, keep showing up — even when no one’s watching.

So don’t build for headlines. Don’t wait for a trend to lift you. Build for optionality. Build for clarity. Build for momentum.

Because in startup life — especially when conditions get rough — the difference between survival and failure is simple.

It’s the ability to move.

Though Nvidia is the undisputed leader in AI chips, capturing over 80% of the market, AMD CEO Lisa Su says AMD’s latest chips are “outperforming” Nvidia’s with “greater efficiency.”

Su said at an AMD launch event on Thursday in San Jose, California, that AMD’s new MI350 chips are up to 35 times faster than previous generations, per Bloomberg. The MI350 chips began shipping out earlier this month.

Related: ‘The Decade of Autonomous Vehicles’: Nvidia CEO Predicts Major Growth in Robotics, Self-Driving Cars

When it comes to running AI programs, Su claims that AMD’s MI355 chip offers “greater efficiency” compared to Nvidia’s B200 and GB200 chips, which were released in 2024. She said that the MI355X chip “matches the performance of the significantly more expensive and complex [Nvidia] GB200” at a lower price point. Demand has pushed up the price of AI chips, which can each cost tens of thousands of dollars, according to The New York Times. Nvidia’s chips can cost up to four times more than competing AMD chips.

OpenAI CEO Sam Altman made an appearance on stage with Su at the event to say that his company would use the latest AMD chips.

“It’s going to be an amazing thing,” Altman said at the event, per CNBC.

^{AMD CEO Lisa Su. Photo by Chip Somodevilla/Getty Images}

Su said that the MI355 chip processes 40% more tokens, or units of text that AI models use to understand and process knowledge, compared to chips from competitors like Nvidia.

“MI355 can deliver up to 40% more tokens per dollar than competing solutions,” Su said at the event.

Despite Su’s assertions that AMD chips are more efficient than Nvidia’s, Nvidia leads the AI chip market with 85.2% of the market share compared to AMD’s 14.3%, according to estimates shared with Bloomberg by global research firm IDC.

Other companies place Nvidia even further ahead. Jon Peddie Research, a leading analysis firm, reported last week that Nvidia had 92% of the market for AI chips in the first quarter of 2025, compared to 8% for AMD.

Nvidia and AMD are the industry leaders in advanced computer graphics chips, which are foundational to AI development. Nvidia CEO Jensen Huang said in September that his biggest worry was intense demand for AI technology, as tech companies pour billions of dollars into investments in AI infrastructure. Some of Nvidia’s biggest clients, including Meta, Microsoft, Amazon, and Google, have each pledged tens of billions of dollars towards AI spending this year.

Related: How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: ‘One of the Most Remarkable Business Pivots in History’

In turn, Nvidia and AMD have also grown their bottom line.

Nvidia achieved a record full-year revenue of $130.5 billion, up 114% from a year ago, for the fiscal year ending Jan. 31. Analysts predict that Nvidia’s AI chip sales will rise to $262 billion by 2030.

AMD also set a new record in 2024, with revenue of $25.8 billion, up 24% year-over-year. The company had a market capitalization of $190 billion at the time of writing, compared to Nvidia’s $3.49 trillion.

If your business takes you across borders, even occasionally, knowing a second language can be the difference between a wasted trip and a new partnership. Whether you’re sourcing materials from Europe, meeting with international clients, or attending trade shows abroad, clear communication builds trust and saves time, and Babbel can help.

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Take your business to the next level

Babbel focuses on practical, everyday language rather than academic grammar drills. You’ll learn phrases and conversations around travel, dining, directions, casual introductions, and more. That means you’re gaining skills you can actually use in meetings, while traveling, or in customer interactions. Each session takes just 10 minutes to 15 minutes, so you can fit lessons into your schedule between calls or during a break.

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TL;DR: Secure a Microsoft Office Professional Plus 2019 for Windows license for only $29.97 (reg. $229) through July 20.

Entrepreneurs clock an average of 52 hours a week, often juggling everything from emails to spreadsheets, according to Shopify’s Entrepreneurship Trends 2024 report. If you’re hoping to streamline your workflow and need some helpful tools to shave some time off that average, Microsoft Office can help.

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Unlock 7 essential Microsoft Office apps for one low price

Microsoft Office Professional Plus 2019 for Windows is ready to help you tackle your workday, providing must-have apps that let you get more done. This particular license comes with seven helpful tools.

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It’s one thing to have an idea of who your customers are. But it’s quite another to actually know them. The more companies learn about their target audience — whether through purchase data, reviews, focus groups or other methods — the better they’ll be positioned to unlock growth.

Thanks to AI adoption in marketing and the availability of more industry and consumer-level data than ever before, companies have never been in a better position to know their customers in a way that drives smarter growth and higher profits.

Related: How Understanding Your Customers Can Help You Create Copy That Sells

Provide more personalized customer experiences

The main purpose of knowing your customer is to better understand their needs and why they would make use of your products or services. One of the most obvious examples of this comes from Amazon’s personalized product recommendations, which suggest goods related to an item that a customer is considering. These suggestions are drawn directly from the company’s own data based on what other customers have purchased, as well as the individual’s history.

Amazon’s data-driven model has become a powerful element in driving growth and additional sales among its existing customers. As far back as 2013, “also bought” recommendations accounted for 35% of Amazon’s sales. The success of this model has played a major role in positioning Amazon as the go-to online retailer for so many customers, causing other retailers to attempt to replicate this design.

Understanding your customers can also be applicable in less retail-oriented settings. For example, a report from BuzzRx found that women aged 30-39 filled the most mental health and ADHD prescriptions in the United States out of any demographic.

For healthcare providers, understanding the higher prevalence of these conditions in this age group (as well as which prescriptions are most commonly filled) can lead to higher-quality care. While not necessarily profit-related, this personalized support can help healthcare providers retain patients and provide better care.

Tailor your messaging appropriately

Knowing your customer also enables smarter marketing that is likely to result in higher sales. By understanding customer needs and preferences, marketers can ensure that their campaigns will reach the right people, on the right platforms, with the right type of messaging. If any one of those three factors is off, your marketing budget could go to waste.

Furthermore, by gaining a deep understanding of your target audience, you can adjust your messaging and tactics as needed as circumstances change. For example, during the height of the pandemic, Lowe’s released a commercial highlighting various ways that suburban parents could turn their backyard into a fun place to spend quality time, even as pandemic-related closures limited traditional summer plans like going to the movies or visiting the beach.

By understanding how customers might be feeling when they were spending more time at home, Lowe’s and its rival Home Depot saw significant sales growth during the early days of the pandemic.

Targeted marketing that understands audience pain points can result in a massive lift on your advertising return on investment. In fact, 74% of customers report being more likely to stick with brands that they feel understand them and provide relevant communications. This only happens when you learn more about your customers.

Guide your product development

Finally, businesses that understand customer preferences can use that information to improve their products and services. Savvy businesses take customer feedback very seriously, whether in the form of complaints or even recommendations for a product, service or new features that could meet additional needs.

This can also be true when a product or service doesn’t resonate with your customer base. In an interview with CNN, former Nintendo of America President, Reggie Fils-Aimé, was quick to note that the failure of the company’s Wii U console was a direct contributor to the success of its follow-up — the Nintendo Switch.

Aside from making improvements to the design of the system itself, Fils-Aimé also referenced how the company learned the importance of providing a “crystal clear” value proposition to differentiate the console, as well as a steady flow of games. The lessons learned from what previously did not resonate with customers have led to the Nintendo Switch selling over 150 million units to date.

Whether you are refining an existing product or developing new offerings that will better meet market demands, knowing your customer can drive more innovative and customer-oriented product development. This will, in turn, make your products more desirable to your target audience, creating higher sales potential.

Related: Customers Are Changing – Is Your Business Ready?

Knowing your customers is a competitive advantage

Truly knowing your customers can provide a powerful competitive advantage in any industry. By using your knowledge of your customers to offer more personalized, higher-quality experiences, adjust your marketing and even guide product development, you can build an ecosystem that increases customer satisfaction and loyalty.

Remember, acquiring a new customer can be five to 25 times more expensive than keeping your existing customers. With greater knowledge of your customers, you’ll be able to keep your current base and drive more purchases, while also being able to acquire new customers in a more cost-effective way.