Man Gets Stuck in a Circling Waymo, Goes Viral From Backseat

Man Gets Stuck in a Circling Waymo, Goes Viral From Backseat


Mike Johns works as an AI consultant, so he knows technology and everything it can do to improve our lives — or make you so dizzy you might get sick.

The Los Angeles resident was trying to get back to California from Scottsdale, Arizona, last week and took a Waymo driverless taxi to the airport. However, he barely made it because the self-driving car wouldn’t stop driving in circles.

Related: ‘Not Necessarily Super Excited About This’: Klarna’s CEO Says AI Can Take Over All Jobs, Including His Own

“Ok, why is this happening to me on a Monday,” Johns’s viral video begins as the car connects with customer support in the background. “Why is this thing going in circles, I’m getting dizzy!”

Johns, who is talking in the video from the backseat of the car, takes viewers on a head-spinning ride, writing, “This autonomous vehicle said to heck with GPS” and went in eight circles.

“Is someone pulling a prank, is this car hacked?” he asked.

A Waymo representative got the car back online and Johns made it to the airport, though he says he “nearly” missed his flight.

Johns told CNN that he chose Waymo over Lyft or Uber because he works in the technology industry.

“It’s the future of where things are going, so I’m definitely a part of that,” he told the outlet, adding that he wouldn’t rule out using the service again.

Waymo told CNN in an email that it attempted to contact Johns and left a voicemail.

Related: ‘Amazing Momentum’: Here’s Why Salesforce Is Hiring 1,000 New Employees

In October, Waymo announced that it raised $5.6 billion, led by parent company Alphabet, with “continued participation” from Andreessen Horowitz, Fidelity, Perry Creek, Silver Lake, Tiger Global, and T. Rowe Price.

“Customers love Waymo, said Chase Coleman, founder of Tiger Global, at the time. “The company has built the safest product in the autonomous vehicle ecosystem as well as the best.”



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How AI Innovation Can Drive Business Growth and Exit Success

How AI Innovation Can Drive Business Growth and Exit Success


Opinions expressed by Entrepreneur contributors are their own.

As the AI revolution accelerates, business owners preparing for an exit can harness this technology to increase efficiency, scale operations and improve profitability. These actions make a company more attractive to potential buyers and ultimately increase its value to new heights.

AI isn’t a single program you introduce to your company, then stand back and watch as it works magic on your processes. It’s a broad term for an array of tools that create efficiency through automation, with different tools designed for the various areas of a business. It takes some training to use it effectively, so before diving into AI, you must identify what areas of your business would benefit the most from it.

Identifying opportunities

Start with repetitive tasks, especially those that add more work as the business scales. AI excels in scenarios where tasks are tedious, don’t scale efficiently and aren’t highly sophisticated. This includes research, marketing and even sales support functions, which are vital to driving productivity and cost savings. These functions are ripe for AI integration because they allow the business to expand without constantly increasing overhead costs.

For instance, some companies have a time-consuming client onboarding process involving extensive research to gather basic background information. Using AI for basic research saves hours for a human employee, who can now manage an AI tool, review the work in a fraction of the time and spend more of their day on strategic, client-focused efforts.

It’s the kind of AI power that can significantly increase the value of a business preparing for sale. Potential buyers look for more than just strong financials. They want to see that the company is efficient and scalable, which is where AI becomes a strong selling point.

Related: How AI Can (and Should) Drive Innovation Across Your Entire Organization

Measuring success

Implemented correctly, AI can improve several key business metrics:

  • Revenue per employee: As your team becomes more efficient by doing less of the repetitive work they have been doing, you should see an increase in the revenue each employee brings in. This metric signals to buyers that the company can scale without significantly increasing labor costs.

  • Gross and net margins: By outsourcing labor-intensive tasks to AI, you can reduce operational costs and improve profitability. Higher margins make a company more attractive to buyers because they indicate a well-run, cost-efficient operation.

  • Capacity: AI can help businesses do more with less. It can assist small and medium-sized enterprises bridge the resource gap when competing against larger companies with bigger budgets. For example, an advertising agency might be at full capacity with its current team. Utilizing AI can save time and resources, allowing the team to take on more clients without expanding headcount. This capacity growth is a strong indicator of future scalability.

Potential buyers will want to see these metrics over time to judge whether they’ve improved and are likely to continue improving.

Resist the urge to make much of the mere fact that you use AI tools. If executed thoughtfully, AI will lead to improvements that speak for themselves. You won’t have to tell buyers you’re AI-enabled—they’ll see the results.

Practical AI tools for small businesses

Once you know your needs, what AI tools should you use? Here are three categories of tools that can increase efficiency and, ultimately, value:

  1. Research: AI can automate research tasks, saving employees significant time. For example, AI agents can gather background information on new clients, allowing team members to move directly into the strategic phases of their work.

  2. Marketing: AI can automate content creation, copywriting and even video production. By using AI tools for marketing, businesses can produce higher volumes of content without increasing staffing. Marketing can do a little bit more creative tasks, such as copywriting and creating images and social media posts.

  3. Sales support: AI can assist in lead generation and prospecting campaigns by compiling lists, writing outreach copy and automating follow-ups. By having the functions automated, the sales team can focus on closing deals rather than spending hours on administrative tasks.

Without AI, you might tell an employee to, for instance, build a prospecting campaign for B2B business owners under $10 million in revenue and conduct outreach to them. They’d have to compile the list, write the copy and then contact them. Now, you can use AI tools to compile the list, write the copy and do the sales outreach on platforms like LinkedIn, even execute the campaign for you. So, then the salesperson can do high-level tasks like managing the campaign and responding to leads.

With AI, we’ll mostly eliminate the upfront boring tasks so we can do the things that really ignite us and drive value in a company. You don’t have to eliminate jobs, but you can upgrade the quality of the projects you assign to your existing teams and keep them engaged and excited.

Related: 5 Ways AI Can Accelerate Your Entrepreneurial Journey

A long-term investment

It’s essential to recognize that AI implementation is not a quick fix but requires a long-term mindset. Whenever I’ve introduced any new technology in my own business, it’s taken at least a year to see the full impact on the company.

In preparing a business for sale, the earlier AI is incorporated, the better. Prospective buyers will want to see a clear pattern of improved metrics over time, not just a rushed process with uncertain results. It’s never advisable to sell a company when it’s still figuring out how to use AI, especially since your revenue may dip during the learning phase.

The key is to approach AI strategically, focusing on areas where it can make a difference. When done right, AI won’t just be a trend but a critical tool for maximizing your business’ value.



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AI Startups Raised Almost Half of All Funding in 2024

AI Startups Raised Almost Half of All Funding in 2024


AI startups captured a record-high portion of the funding pie last year.

According to PitchBook data released on Tuesday and obtained by Bloomberg, venture capitalists poured $209 billion total into U.S. startups in 2024 — and nearly half of that funding, or a record $97 billion, went towards startups focusing on AI.

The amount raised by this one category of startups is more than the entire amount of startup funding raised by early-stage companies in Europe and Asia. Europe saw funding for all startups reach $61.6 billion in 2024 while funding in Asia hit $75.9 billion.

Related: 4 Ways AI Startups Can Avoid Becoming Obsolete

In the United States, AI companies like xAI, OpenAI, and Anthropic led the way in funding.

xAI raised $6 billion in a May Series B round and another $6 billion in a December Series C to develop its AI chatbot Grok. OpenAI raised $6.6 billion in October to keep advancing ChatGPT, which has over 300 million weekly users.

Anthropic raised $4 billion from Amazon in November and agreed to make Amazon Web Services its main training partner.

Related: How AI Startups Can Increase Their Chances of Success in Today’s Landscape

How Funding for AI Startups Has Grown

Additional data shows how funding for AI startups has swelled over time. Business database platform Crunchbase released data on Tuesday showing that while global venture funding increased modestly overall from $304 billion in 2023 to $314 billion in 2024, funding specifically for AI companies grew more than 80% in that same time from $55.6 billion to over $100 billion.

Nearly a third of all global venture funding last year went to AI startups, per Crunchbase. The data showed that only one-third of AI funding went to companies like OpenAI that are creating foundational AI models.

The rest of the AI startups that were funded, the majority, focused on how AI applied to sectors like healthcare, security, and robotics.

Related: AI Startups Received $2.9 Billion in Funding Last Quarter. These 3 U.S. Companies Received a Lot of It— And You’ve Probably Never Heard of Them.



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How Becoming a New Dad Made Me a Better Leader

How Becoming a New Dad Made Me a Better Leader


Opinions expressed by Entrepreneur contributors are their own.

Remember what it’s like to get thrown into a new job with no previous experience?

I just got a vivid reminder — by taking parental leave after becoming a new parent. I stepped away from my business for a few months to help care for my son, spending the summer sleep-deprived and knee-deep in diapers.

But what a joy — and an eye-opener. As every parent knows, finding yourself responsible for another human being is humbling and life-changing. With less than 5% of new dads in the US taking two or more weeks of parental leave, I know I’m in the lucky minority.

For me, time away from the office as a full-time dad has also yielded a few lessons about being a leader. That’s an unexpected bonus from that beautiful experience, which has given me a new perspective on work.

It’s early days, but here are five things I’ve learned so far.

1. Empower your team

For leaders, stepping away can be an opportunity to let their people step up.

My kid needs me day and night. My employees? Less so — and that’s a good thing. Sometimes, leaders and managers overestimate how much their people rely on them.

In my case, I’m lucky that the business has matured to the point where it’s resilient enough to carry on just fine without my constant attention. Stepping away showed me I don’t need to oversee everything and everyone. Without me hovering, team members can take ownership and thrive.

Besides, delegating is good for a business, especially when it’s scaling. Only 25% of company founders excel at delegation, but those who do generate a third more revenue than peers lacking such skills.

Related: 7 Ways to Empower Your Team to Thrive Through Change

2. Put work and its “problems” in perspective

For me, fatherhood has flipped the script on work. I can’t be the only one who thinks that compared to looking after a small child, going back to the office feels like a break.

Now when I think about my parental duties and the impact I have on my kid, I’m not sweating the office “problems” like I used to, which makes me a better leader. I approach work challenges with a clearer mind — knowing I have more important things to keep me up at night. (Thanks, son.)

Likewise, my new role as a parent has forced me to become more disciplined. I arrive at the office focused and ready so I can make it home at a reasonable hour. In other words, I no longer surf the web or read the news at my desk. Instead, I look at what needs to happen, ensure my calendar reflects those priorities and get to work.

With more than half of managers feeling burned out on the job, anything leaders can do to reduce their burden is welcome. You don’t need to be a new parent to put work in perspective and look for ways to do things more efficiently. Success at the office feels a lot more meaningful when it leaves space for the people and moments that matter most.

3. Know when to pull back on tech

As the leader of a digital agency who’s also now a time-strapped parent, I’m all for technology as a productivity booster rather than a mindless distraction or a make-work project. In my business as well as my personal life, I try to set a good example by limiting its use.

Some tech tools simply create more screen time, while others help you cut back. In the latter category are my prized dumbphone and my new favorite app, Read AI. After a meeting, it spits out a transcript, plus key takeaways and how long each participant spent talking.

I don’t like my son seeing me use screens, so I’ve been reviving old-school communication methods like the landline phone. Conversely, GenAI has helped shrink screen time at home, too. Rather than Google parenting questions, I can ask ChatGPT verbally without looking away from my boy.

For me, as a leader, parenthood is a reminder of how easy it is to get sucked into the digital world. Technology should be there to support people — but in a recent survey, three-quarters of employees said AI was increasing their workload, thwarting productivity and contributing to burnout. So rather than fall for the latest shiny new toy, make sure your tech stack is actually helping your team.

Related: 5 Things Tech Employers Can Do to Mitigate Employee Fatigue

4. Show your people that you really care

For any good leader, team members are people first and employees second. Becoming a parent has given me more compassion and respect for colleagues who face the many challenges of raising a child while also keeping it together at work.

To be clear, I’m proud of our company’s policies. Besides offering four or five weeks of vacation to start, we encourage extended maternal and paternal leave, top-up government benefits in some cases and make sure people’s return to work is smooth.

Thanks to my time away, I’m even more committed to helping employees balance work with their other responsibilities. Does your company’s parental leave policy give people the space and time they need to adjust to that new phase of life? If not, it could be time for a rethink.

Showing your people you care also leads to better business outcomes. Employees with highly empathic senior leaders report much higher levels of creativity and engagement than those with less empathic bosses.

Related: You Might Think You’re a Great Leader — But Do Your Employees Agree? Here’s How to Harness Empathy to Drive Team Success

5. Don’t underestimate the power of attention

Like any dutiful first-time dad, I bought all the stuff, only to realize that most of it was unnecessary. Besides a few basics, a baby just needs a steady milk supply and clean diapers — and, most of all, your attention and energy.

At the risk of oversimplifying things, it’s the same at the office. Leaders should remember that with their people, the most powerful tool they have at their disposal is being present.

My efforts to ensure that I’m not distracted with my son encourage me to give the same focus to my team. That’s why, despite the demands of my “other” job, I do my best to show up at meetings fully engaged. When I’m there, I’m there. Now, if you excuse me, I have a team member who urgently needs feeding.



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It’s Taking Longer for Unemployed Americans to Find Work

It’s Taking Longer for Unemployed Americans to Find Work


Job hunters are having a tough time reentering the workforce.

According to a Sunday report from the Wall Street Journal, it now takes job seekers an average of six months to find employment, a month more than in years past.

The number of people unemployed, meaning without a job but trying to find work, is also higher now than it was at the same time last year. According to the U.S. Bureau of Labor Statistics’ latest Employment Situation report, the unemployment rate rose from 3.7% in November 2023 to 4.2% in November 2024.

The report, which was released on December 6, 2024, stated that 7.1 million people were out of work compared to 6.3 million people at the same time last year.

Related: The November Jobs Report Had Some Unexpected Surprises. Here’s How It Will Affect Rate Cuts, According to an EY Senior Economist.

The number of long-term unemployed people is also up. In November, 1.7 million people said they had been looking for work for at least 27 weeks, or close to seven months, compared to 1.2 million people last year.

Continuing applications for unemployment are also reaching record-high levels, indicating that it’s taking job seekers longer to find work. Bloomberg reported in late December that continuing applications for unemployment benefits reached a three-year high, rising to 1.91 million for the week ending December 14.

“Labor market conditions are undeniably cooling,” EY senior economist Lydia Boussour told Entrepreneur last month.

Related: These Are the Highest-Paying Tech Jobs in Every State — and Software Developer Isn’t the Most Common One

According to the WSJ, it’s especially difficult to find a job in tech, law, and media. Companies hired more in these sectors when coming back from the pandemic but have now cut down on their need for new hires.

As these high-paying white-collar jobs disappear from job boards, job postings have diminished in quantity overall. According to the Journal, there’s just one job posting per unemployed worker now instead of the two job postings available in early 2022.

“Hiring is too low; it’s really hard to find a job,” Guy Berger, chief economist at labor market group the Burning Glass Institute, told CNBC last month.

A new Gallup poll released in December adds another factor to the mix. The poll shows that U.S. workers who are currently employed are looking for work at the highest level since 2015. The majority, or 51%, are actively seeking a new job, adding to the competition that unemployed workers face.

Related: These Are the 10 Highest-Paying Jobs That Don’t Require a Traditional Degree, According to a New Report



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Hundreds of Apartments Are Being Built on Top of a Costco

Hundreds of Apartments Are Being Built on Top of a Costco


A first-of-its-kind Costco with 800 apartment units above it is coming to Baldwin Hills, a neighborhood in South Los Angeles that Census Reporter finds has a poverty rate 25% higher than the national average.

The complex includes 184 apartments for low-income households, with the rest of the units offered as a mix of unsubsidized, affordable, and workforce housing. It will also have a rooftop pool and fitness center.

The Costco downstairs will have 185,000 square feet of space and two levels of underground parking. According to the San Francisco Chronicle, the average size of a Costco in the U.S. is 146,000 square feet, placing this Costco above average.

Related: This 43-Year-Old Started a Side Hustle at a Farmer’s Market — Then She Quit Her Job and Built an 8-Figure Brand Sold in Costco

Real estate developer Thrive Living is preparing to start constructing the apartment-Costco property in early 2025, according to a report published earlier this month by the Wall Street Journal. When constructed, the complex will be the first residential development in the country with a Costco right downstairs.

Photo Credit: Thrive Living

Thrive Living’s founder Ben Shaoul told the WSJ that Costco will pay rent for the space and the income will help Thrive Living rely less on government subsidies for the complex’s affordable housing units.

If the model works, Shaoul says he wants to use the same concepts to build “thousands and thousands of apartments every year, not hundreds.”

Related: A Popular Costco Section May Disappear in January

The Costco apartment complex will cost $425 million to construct, with work expected to conclude in 2027.

According to a Thrive Living press release, constructing the complex will create thousands of jobs, and opening the Costco will create up to 400 new jobs.

The project is the first to receive approval under Assembly Bill 2011 or the Affordable Housing and High Road Jobs Act. The California law, which went into effect throughout the state on July 1, 2023, speeds up the approval process for projects that meet affordability and labor criteria.

Related: Costco Is Raising Hourly Wages for Employees, According to an Internal Memo from the CEO



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These States Have the Most Private Jet Flights: New Data

These States Have the Most Private Jet Flights: New Data


Even though the Big Apple is the richest city in the U.S., with nearly 350,000 millionaires and 60 billionaires, New York State doesn’t even crack the top 10 when it comes to the usage of private jets, according to data from aviation safety company Argus International.

The data, which was analyzed by the travel company Rustic Pathways, calculated the number of private jets in every state per 100,000 residents and found that Alaska was awash in private planes. The state has about 4,996 private jet flights per 100,000 people and recorded 36,650 private jet departures in 2023.

However, it is important to note that Alaska has many areas that are inaccessible by road, which makes airplane travel necessary throughout many parts of the state, according to Travel Alaska.

Related: This Private Jet Company Took Off Thanks to a Simple Philosophy: ‘We Listen to Our Clients’

Wyoming took the No. 2 spot, with 24,263 private jet departures, followed by South Dakota with 26,944.

“America flies more private jets than any other country in the world, with a grand total of 3,123,007 departures in the U.S.,” said Shayne Fitz-Coy, CEO of Rustic Pathways. “From these findings, it is clear America has a private jet addiction.”

Washington D.C. recorded 4,517 private jet flights per 100,000 people in 2023, which would have placed it just below Alaska, but doesn’t qualify for the “state” list.

However, the nearby state of Maryland was last on the list (No. 50) with the least number of private jet departures—only 353 took off per 100,000 people, according to the data.

Though Florida placed No. 8 on the list, the Sunshine State saw the most departures (369,838) and flights per day (1,013).

Shockingly, New York (No. 48) and Connecticut (No. 49) were low on the list. New York flies 472 private jets per 100,000 residents, according to the data, while Connecticut only saw 414 departures per 100,000.

Related: Starbucks’ New CEO Will Have the Use of a Private Jet from California to Seattle Every Week to Meet Its RTO Rules

Here are the top 10 states with the most private jet usage based on population, according to Rustic Pathways:

1. Alaska

Private jet departures per 100,000 people: 4,996
Total private jet flights: 31,446 (86 departures daily)

2. Wyoming

Private jet departures per 100,000 people: 4,173
Total private jet flights: 24,263 (66 departures daily)

3. South Dakota

Private jet departures per 100,000 people: 2,961
Total private jet flights: 26,944 (73 departures daily)

4. Montana

Private jet departures per 100,000 people: 2,954
Total private jet flights: 33,170 (90 departures daily)

5. North Dakota

Private jet departures per 100,000 people: 2,189
Total private jet flights: 17,055 (46 departures daily)

6. Nevada

Private jet departures per 100,000 people: 1,959
Total private jet flights: 62,237 (170 departures daily)

7. Colorado

Private jet departures per 100,000 people: 1,887
Total private jet flights: 110,205 (301 departures daily)

8. Florida

Private jet departures per 100,000 people: 1,663
Total private jet flights: 369,838 (1,013 departures daily)

9. New Mexico

Private jet departures per 100,000 people: 1,643
Total private jet flights: 34,731 (95 departures daily)

10. Idaho

Private jet departures per 100,000 people: 1,622
Total private jet flights: 31,446 (86 departures daily)

Related: Boeing Is Making It Easier to Turn Its Smallest Airliner Into an Enormous Private Jet



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The Secret Weapon for Business Growth? Your Mindset

The Secret Weapon for Business Growth? Your Mindset


Opinions expressed by Entrepreneur contributors are their own.

The mental toll on entrepreneurs is real and not talked about enough. Research shows that 72% of founders report negative mental health impacts of starting a business, including high stress, anxiety, burnout, depression and panic attacks. That’s a big percentage.

As founders, we’re often moving too fast to recognize the power our mindset and mental health have on our business.

What we say to and how we treat ourselves can make or break our mental health and, ultimately, businesses. Our mindset doesn’t just impact us; it impacts everyone around us.

So, if we’re burned out, too afraid to fail or wary about our organization’s future, we’re A) missing out on important opportunities and B) not showing up as the best version of ourselves for our people.

I’ve been on my own mindset journey over the years. Once I started prioritizing my mental health, I learned that the right perspective can be rocket fuel as you scale.

Here’s what I’ve learned from training my mind over 18+ years in the game.

Related: How to Spot High-Performing Jerks Before They Derail Your Business

Trust your gut and intuition

Decision-making as an entrepreneur is stressful. But it’s part of the job. On a daily basis, you’re required to make hard decisions quickly that could impact the future of your company. On top of that, you’ll likely have input from others who also have an opinion on how you should proceed.

Hearing others’ perspectives on an issue is important and should be considered, but when it leads you astray from your own intuition, you can run into trouble. Because when you really listen to your inner voice and intuition, it is usually right.

My co-founder Brendan Schwartz and I faced a big decision in 2017 when we received an offer to sell Wisita. We listened to others and considered all the information — nearly everyone thought we had hit the jackpot with the offer.

Ultimately, we made a decision that was authentic to us and that we thought was best for the long-term interests of our team members and our company vision. We did the unexpected: we turned down the offer, took on $17.3 million in debt, bought out our investors and took complete control of Wistia. Last year, we paid it off.

At the end of the day, when I’m faced with a hard decision, I ask myself: what will leave me with a clean conscience and better sleep at night? Whatever decision leaves you with that feeling is often the correct one in the end.

But in order to trust your gut and intuition, you have to build it. This means you can’t be afraid to fail. The only way to learn and improve at something is to try it, so the faster you get comfortable with failure and risk-taking, the better. Trying and building new things is the backbone of everything in our society and ultimately trains our intuition.

Related: 5 Ways to Get Through an Extremely Busy Time at Work

Adopt a positive mindset

I have a saying that I often come back to: “No one ever got rich telling you all the reasons why you’re wrong.”

If you think about it, being a pessimistic entrepreneur rarely leads to success. I’m fully aware that staying positive is challenging in the startup world, and it’s good to have a healthy dose of skepticism. However, over the years, I’ve adopted two tricks to maintain a generally positive mindset on a daily basis.

First, a different perspective is everything. Sometimes, all we need is someone to help us reframe our situation and offer some validation.

As entrepreneurs, it’s so easy to fall into a certain track and headspace. If you’re struggling to remain positive about your business, talk to someone outside of your company who has been following your journey.

Second, make time to exercise. I think we can forget how much our mental state is tied to our physical state. Exercising your body in any way can be a physical escape. It makes us happier.

Exercise not only brings mental clarity but also helps us handle emotional stress. So, the next time you think of using the 30 minutes you set aside for exercise to get ahead on some work, think again.

When we’re in a more positive mental state, it’s easier to accomplish difficult things and make better decisions. Your mental capacity and productivity will skyrocket. So, if you choose the exercise, the payoff will be better in the end.

Related: How Mindset Plays a Role in Your Entrepreneurial Success

Remain emotionally present

Society conditions us to believe it’s best to live in the present moment. But as an entrepreneur, how do you live in the moment while in a job that constantly requires you to look into the future and plan for what’s ahead?

I’ve figured out that the ideal state for doing this job well is to try to stay emotionally present. This helps prevent me from becoming anxious about the future or depressed about the past. I try to take note of my emotions and let my feelings pass without self-judgment.

Of course, remaining emotionally present is easier said than done, and I’m still trying to master it. However, a few things have helped me along the way. One is recognizing that worrying about things you can’t control is not helpful, so try identifying the things you can control.

Meditation has also helped me – it brings me back to the present, stops racing thoughts and reduces my stress. During a particularly stressful time, I once meditated for 500 continuous days. And it totally rewired how I deal with stress.

And finally, just give yourself time to think and solve problems.

As entrepreneurs, we must take on each day with confidence, positivity and presence. If you have a constant internal narrative of “things never work out for me” or “I can’t afford to fail,” this is your moment to make a change.

If you believe that you can manifest good fortune in business and life, you need to keep yourself in the game long enough to generate luck. You have no chance of creating luck if you’re on the sidelines. If you’re persistent, conditions ripe for generating luck will eventually occur. It’s only a matter of time.



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How Failing 22 Times Paved the Way to My Success

How Failing 22 Times Paved the Way to My Success


Opinions expressed by Entrepreneur contributors are their own.

Let me drop a little truth bomb: overnight success is the biggest gimmick ever.

Yeah, I said it. The term “overnight success” is the perfect bait — shiny, exciting and easy to believe. But it’s also entirely, 100% false. The truth? Success is a grind. A messy, sweaty, emotional, lonely and ugly grind. And it’s way better that way.

I get it — who doesn’t want to wake up one morning with the world at their feet? The real deal is this: that “overnight” moment? It’s usually the culmination of years — years — of hustle, failure and showing up even when it feels impossible.

Related: Overnight Success as a Startup Is Unrealistic

So, let’s paint the picture of the myth of overnight success.

When I started my real estate career, I didn’t just magically become the founder of Texas’ largest independent brokerage. It wasn’t like someone handed me the keys to the castle and said, “Congrats, kid! You made it!” Nope.

I failed the real estate exam twenty-two times. Yes, you read that right. Twenty-two.

Nothing humbles you more than failing repeatedly at something you feel called to do. But here’s the thing — nobody saw the hours I dedicated to the industry before my career started. What most people didn’t see were the countless hours I spent studying, the sacrifices I made or how many times I questioned if this was something I was supposed to be working towards. Those twenty-two failures weren’t just failures — they were necessary lessons, each one helping me learn something and grow stronger.

In today’s age, it is easier than ever to see only people’s successes. Social media is a highlight reel, showcasing only the best moments while conveniently leaving out struggles or failures.

What we consume online is, more often than not, the hero stories–the so-called “overnight successes.” Nowadays, perception vs. reality is even more prevalent. Online people tend to gloss over the dirty work. What’s left out are the failures, the closed doors, and the grind that got them to that viral moment. You’re seeing the result, not the struggle. It’s 2024, we all know this is the case.

A great example is a viral video of a founder pitching their product. Suddenly, everyone’s talking about them. Millions of views. Instant fame, right? Wrong. You’re not seeing the countless late nights, the flopped prototypes, the pitches that went nowhere, and the grind that got them to that moment. We need to remember what it takes for people to get where they’ve dreamt of going.

That’s the problem with the myth of overnight success — it makes the hard work invisible. And when you don’t see the hard work, it’s easy to think, “If I don’t make it quick, I’ll never make it at all.” That mindset? It’s poison. It tricks you into thinking that you’re somehow failing if you’re not “there” yet. But the truth is, if you’re still in the game, you’re still moving forward.

When you have the chance to give up, you can either give in or lean in. In those moments when it feels like everything’s against you, the real test is whether you lean in and push through or if you let the pressure break you.

Related: Be Grateful Your Business Isn’t an Overnight Success

So, what’s the key to success?

It’s simple: keep showing up. Even when you’re tired, even when you’re frustrated, even when you feel like throwing in the towel. Success doesn’t come from some magic formula or lucky break — it comes from consistency, grit and a willingness to get back up, no matter how many times you’ve been knocked down.

Another tip: keep track of all your wins, no matter how small. Got your first customer? Momentum. Landed a big meeting? Momentum. Moved one step closer to your goal? More momentum. You need to remind yourself that progress isn’t always immediate or obvious. Celebrate the small steps because they add up.

Success isn’t a straight shot to the top — it’s a long, winding, messy road full of pivots and setbacks. But the journey? That’s where the magic happens. The lessons you learn, the people you meet, the resilience you build — that’s what makes success worth it. The challenges you face today will give you the skills to handle tomorrow’s opportunities. You can’t rush growth — it has to happen the right way, with the right lessons.

And here’s the thing: the journey never stops. There will always be new challenges, new obstacles, and new goals. But once you get used to the grind, you’ll start to see that it’s not just about reaching the finish line — it’s about growing and evolving along the way. Success is a moving target, and that’s a good thing. Every day brings new lessons that shape you into someone capable of handling what comes next.

Related: 5 Inspiring Guys Who Prove Overnight Success Is BS

You also have to learn how to be comfortable with discomfort. Success isn’t about avoiding the tough parts — it’s about facing them head-on and continuing to push through. The discomfort? That’s where growth lives. Embrace it, learn from it, and use it to fuel the next move.

So, the next time you’re tempted to give up because things aren’t happening fast enough, remember this: success doesn’t care about your timeline. It cares about your effort, persistence, and ability to keep going when it gets messy.

Overnight success is a myth. But real success? That’s a grind. And it’s absolutely worth it. Keep going, buckle up, and embrace the mess — because that’s where the magic happens. It’s not the destination that counts; it’s how you handle the process that defines your success.



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3 Strategies to Make Your Next Campaign Go Viral

3 Strategies to Make Your Next Campaign Go Viral


Opinions expressed by Entrepreneur contributors are their own.

“Viral” used to be a bad word. The adjectival form of “virus,” having a high “viral load” is something you certainly don’t want, and “viral meningitis” is something you want to avoid at all costs.

Now, of course, “viral” isn’t just a commonplace buzzword — it’s something that marketers, advertisers and social influencers the world over chase as fiercely as Tom Cruise on a motorcycle or Vin Diesel in Fast & Furious. Not quite as elusive as a unicorn, but a challenging target to hit nonetheless, coming up with a viral post or a viral public relations campaign has become the ultimate aim in the PR space (where I reside).

And I’ve got to admit, sometimes it is just a hit-or-miss situation. You can consult with the most talented pros in the business, you can brainstorm for days on end, and you can market test your brilliant idea on all your friends at your next get-together to a round of hearty applause. Still, there’s no proven algorithm that will ensure that your campaign skyrockets like the famous ice bucket challenge or Dove’s “real beauty” messaging. There are, however, strategies you can adopt on the flight upward.

I cannot guarantee that you’ll “go viral” — no one can. (Well, unless you know someone who knows someone who knows Taylor Swift.) But I can promise that if you follow these three steps, your chances of attracting widespread interest in your PR efforts will significantly improve.

Step #1: Research and reinvent

I know, I know: You have to do work? Well, yes, unfortunately; if you’re after viral status, the first step is to do a deep dive into what’s already gone viral in your field and then — guess what? — NOT do it. Do not steal ideas. Do not copy. Do not become your own knockoff brand.

Rather, analyze what aspects or features of the campaign hit the bull’s-eye and then approach those angles from a similar but different angle. Questions to ask:

  • Did the campaign use humor?
  • Did it use emotion to tug at the heart or, conversely, to rouse anger or inspire action?
  • Did it use shock value or subtlety?
  • Did it feature people or things?
  • Was it mostly visual, auditory, or written?
  • Was the goal to entertain or to inform?

When you break down a wildly successful PR effort into its components, you can likely pinpoint what was most effective with the intended audience and attempt to reproduce the effect without mimicking the content.

One last two-part tip here. Because it’s true that so many “best thing since sliced bread” ideas have already been done before, don’t limit your research to campaigns on the same theme as your own. Instead, (a) look closely at verticals (same industry as yours, but different topics) and (b) look beyond your own industry to campaigns you want to emulate. Just because your product has nothing at all to do with Budweiser beer, that doesn’t mean you can’t try to evoke the same feeling their Clysedale horses do at holiday time.

Related: 5 Entrepreneurial Reasons to Embrace Philanthropy

Step #2: Create and conquer

Putting a novel spin on an already-used technique that you want to employ is fine — in other words, inspiration instead of imitation. But you know what’s even better? Landing on an original idea specific to your brand. In the field of public relations, creativity is the key that unlocks every door. Sounds like a no-brainer, but it doesn’t make it any less true.

I can’t tell you how many hours I’ve sat around brainstorming with my team in an effort to birth something new and exciting for one of my fabulous clients. In doing so, here’s what I’ve learned:

  1. Creativity in PR is where science meets art. After all that research, once you assemble some facts and observations about what works in viral campaigns and what doesn’t work in dud campaigns, it’s time to integrate the craft with the stats.
  2. To do so, it’s okay to start with AI. I mean, it’s a permanent fixture on the landscape now, so why not take advantage of its views? But — and this is a critical “but” — you can only use it as a launching pad to spark offshoot ideas; if you try to spur a viral campaign with ChatGPT at the wheel, you’ll get a flat tire fast because the driver is a robot.
  3. And the human brain can still outdo the robot. I’m not sure how long this will last, but for the time being, relying on the creative minds in your camp is still your best bet for devising impactful, influential content. For example, you can use AI to come up with a list of keywords or hashtags that are trending big in your industry. Stop there. Hand-pick a word or two to form the pillar of your campaign, but then build the rest all by yourself.
  4. It’s essential to choose the right platform to showcase your creativity. Once again, research will inform whether Insta, TikTok, TV, Google Ads, or any number of other outlets are the most strategic choices for marketing what you’ve built for your particular market.

Related: I’m an SEO Expert — Here Are 6 Content Tips to Stand Out in Any Saturated Market

Step #3: Be exceptional with thought-provoking content

What gives your creative efforts the “hook” you’re seeking to lure in scads of viewers or followers? Well, it can be many things: authenticity (this is a big one that’s really resonating right now), an empathetic pull (drawing people in with a message that genuinely hits home), or getting a popular influencer on board to promote your brand (self-explanatory).

Personally, I’m a big advocate of both a savvy visual strategy — leveraging the potency of captivating imagery — and the power of clever wordplay. Really catchy campaign slogans can be surprisingly succinct (“Got milk?” and “Just do it” were both truly transformative), but they prove the point that language is power and always will be. My proofreader initially bristled at Simply Orange’s “100% unfooled around with” tagline … but she’ll never, ever forget it.

So, yes, a viral hook can be conceptualized. But far more often, hitting upon one is completely accidental. Like, entirely and utterly accidental. The marketplace is just too vast and people are just too diverse to accurately predict precisely what they’ll respond to in a certain way on a certain day.

Given this, what should your aim be? You want someone to stop and think. You want to generate public interest with attention-worthy content. At the very least, you want to grab the spotlight for as long as you can hold it by capitalizing on a trend or taking advantage of something ingrained in, familiar to, our cultural milieu.

Here’s an example: A while back, I represented a builder/designer who was recreating a cottage that appeared in a holiday cult classic movie. We decided to run with the idea of using that cottage as our campaign’s foundation, and it just hit a nerve. What can I say? I got lucky by having a well-known element in this client’s toolbox, and boy, was it fun seeing our work for him blow up and spin outward farther and farther, making new connections along the way.

“Going viral” is a game with no hard-and-fast rules, only guidelines. The above tactics may not be glamorous. They’re not industry secrets, they’re not error-proof, and they’re certainly not effortless. But in more than 15 years of running my own PR firm, I’ve learned that they’re a surefire way to at least approach sure success. And if you jump from 150 followers to 1,500 with one at-bat? That’s pretty viral success in my book!



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