How Purpose-Driven Entrepreneurs Are Changing the World

How Purpose-Driven Entrepreneurs Are Changing the World


Opinions expressed by Entrepreneur contributors are their own.

Philanthropy is more than just writing a check; it’s about creating a lasting impact by serving others. For entrepreneurs, integrating social good into the fabric of a business isn’t just noble — it’s a powerful way to build a sustainable company that resonates with employees, customers and communities alike.

During a conversation with Cheryl Sutterfield-Jones, CEO of Cars for Kids in Texas, I was struck by her insights on how leaders can make a difference beyond profit margins. Her stories offered valuable lessons on embedding purpose into business strategies, fostering trust and making an impact that transcends traditional business goals.

Related: 5 Entrepreneurial Reasons to Embrace Philanthropy

Founders who built purpose into their businesses

Purpose-driven entrepreneurship isn’t a new concept. Several founders have woven philanthropy into their companies from the start:

  • Blake Mycoskie (TOMS): Mycoskie pioneered the one-for-one giving model, donating a pair of shoes for every pair sold.

  • Patagonia’s Yvon Chouinard: Chouinard built Patagonia with environmental stewardship at its core, donating 1% of sales to environmental causes.

  • Dan Price (Gravity Payments): Price made headlines by raising his employees’ minimum salary to $70,000 while cutting his own pay.

  • Scott Harrison (charity: water): Harrison founded charity: water to provide clean water access worldwide, with a model of complete donation transparency.

These founders didn’t just focus on building successful companies — they made giving back a core part of their missions. Their stories show that doing good can be deeply integrated into business operations.

The power of servant leadership in business

Cheryl’s journey into servant leadership began early in her career. “I knew I wanted to help others when I was a young girl,” she shared. “While attending a conference, I was introduced to Robert Greenleaf’s philosophy of the Servant as a Leader. I realized my personal goals of listening, humility, coaching, empathy and empowering my teams aligned with servant leadership.”

This philosophy isn’t just relevant to nonprofits or large organizations; it holds significant value for entrepreneurs starting new ventures. Founders often wear multiple hats and face immense pressure to deliver results. By adopting a servant leadership mindset, they can create a culture of trust, collaboration and empowerment from day one.

Related: Why Being a Servant Leader Is Essential for Your Business’s Long-Term Growth

Personal stories of impact

One of the most powerful stories Cheryl shared was about leading through a crisis. During the aftermath of Hurricane Katrina, her teams were working around the clock to provide support. Recognizing the personal sacrifices her employees were making, she took the time to write personal thank-you letters to their families.

“One team member didn’t have a local family, so her letter was addressed to her cats with some cat treats,” Cheryl shared with a smile. “Although it has been 20 years, I still hear from team members and even some of their family members about how that gesture made a difference.”

Cars for Kids itself is a powerful example of how purpose can drive business success. The organization takes vehicle donations and uses the proceeds to fund education for at-risk youth at Texans Can Academies. This model of turning unused assets into life-changing opportunities for students shows how businesses can leverage philanthropy for long-term impact.

Balancing purpose with business goals

One challenge entrepreneurs face is balancing purpose with profitability. The misconception that doing good comes at the expense of business success is outdated. In reality, businesses that prioritize social good often see better employee retention, customer loyalty and brand reputation.

“Servant leadership strengthens employees’ dedication to the organization and their commitment to excellence,” Cheryl explained. “When the team is included in the decision-making process, empowered to do their jobs and their personal and professional growth is encouraged, you have a highly motivated team performing at peak level.”

For founders, this means that embedding purpose into your business model can create a competitive advantage. Customers are increasingly choosing brands that align with their values, and employees want to work for companies that make a positive impact. Purpose-driven companies aren’t just surviving — they’re thriving.

Practical tips for purpose-driven entrepreneurs

If you’re an entrepreneur looking to integrate social good into your business, consider the following steps:

  • Identify your cause: Choose a cause that resonates with you and your brand. Whether it’s education, environmental sustainability or social equity, aligning your business with a purpose makes your mission more authentic.

  • Build purpose into your business model: Think beyond donations. How can your product or service directly impact your cause? Consider models like one-for-one giving, sustainable sourcing or inclusive hiring practices.

  • Empower your team: A purpose-driven mission starts with your employees. Foster a culture where team members feel empowered to contribute to your mission. Encourage them to share ideas on how the company can give back.

  • Be transparent: Customers want to know where their money is going. Share your impact stories through blogs, newsletters or social media. Transparency builds trust and loyalty.

  • Adapt and evolve: As your business grows, so will your opportunities to make an impact. Stay open to evolving your mission and expanding your social initiatives.

Personal reflection: Why purpose matters in entrepreneurship

In my own journey as a business leader, I’ve seen firsthand the power of integrating purpose into business. It’s not just about profitability; it’s about building something that lasts — something that makes a difference.

One of my most memorable experiences involved mentoring young entrepreneurs. Seeing their growth and success reinforced my belief that giving back is not just a moral obligation but a strategic advantage. It builds stronger communities, fosters loyalty and creates a sense of purpose that drives both personal and professional fulfillment.

Related: 4 Steps to Building a Purpose-Driven Business

A call to action for aspiring entrepreneurs

As we reflect on the lessons from Cheryl Sutterfield-Jones and other purpose-driven founders, it’s clear that leadership and philanthropy can go hand in hand. Whether you’re a new entrepreneur or a seasoned founder, consider how you can make a difference through your business.

Identify your purpose, embed it into your operations, and lead with empathy and transparency. Your business can be more than a source of profit — it can be a vehicle for positive change. The payoff? A thriving company, a motivated team and a legacy that lasts.



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Train Your In-House Team with 15 Coding Courses and MS Visual Studio for

Train Your In-House Team with 15 Coding Courses and MS Visual Studio for $56


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

The ability to innovate in-house is a game-changer for businesses. The Microsoft Visual Studio Professional 2022 + Learn to Code Certification Bundle offers a powerful solution to help you stay ahead.

At just $55.97 (regularly $1,999) through February 2, this lifetime deal provides a cutting-edge Integrated Development Environment (IDE) alongside 15 carefully curated coding courses that cover everything from Python to ChatGPT.

This bundle is more than just a cost-saving opportunity; it’s an investment in your business’s future. Hiring external developers for every project adds up quickly. Equipping your team with Microsoft Visual Studio, a trusted tool for building and debugging high-quality applications, will save you money while empowering your employees to tackle projects in-house.

Whether you’re working on software for internal workflows or creating scalable, customer-facing solutions, this IDE ensures smooth development processes from start to finish.

The courses included in this bundle address both current and future demands in the tech world. Learn Python for advanced data analytics, JavaScript and Vuex for web development, and even dive into cutting-edge AI integration with ChatGPT.

Each course is self-paced, allowing your team to gain valuable skills without disrupting their day-to-day responsibilities. This flexibility makes the bundle ideal for busy professionals looking to expand their expertise or upskill their workforce.

For organizations that rely on data storytelling—a growing trend in the business world—this bundle is particularly valuable. With 75 percent of all data expected to be consumed through storytelling by 2025 (according to Gartner), knowing how to turn raw information into actionable insights is critical.

Python and JavaScript training in the bundle makes it easy to create visualizations and leverage data effectively, giving your team the tools to communicate complex ideas with clarity.

Unlike subscription-based services, this bundle is a one-time investment that provides lifelong access. Your team can learn at their own pace, explore advanced tools, and revisit lessons as needed—all while saving hundreds compared to individual pricing.

It’s an ideal resource for businesses wanting to future-proof their operations.

Get the Microsoft Visual Studio Professional 2022 + Learn to Code Certification Bundle for just $55.97 (regularly $1,999) through February 2.

Microsoft Visual Studio Professional 2022 + The 2025 Premium Learn to Code Certification Bundle – $55.97

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Grow Your Skills with Access to More Than 1,000 Courses for

Grow Your Skills with Access to More Than 1,000 Courses for $20


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

For business leaders, professionals, and lifelong learners, the journey of staying ahead never truly ends. Whether you’re managing a team, scaling your startup, or pivoting careers, having the right skills makes all the difference. To that end, StackSkills EDU Unlimited is an online learning platform that offers lifetime access to more than 1,000 courses for just $19.97.

With courses ranging from coding and IT to leadership, marketing, and beyond, StackSkills is designed to meet the needs of busy professionals. Each course is self-paced, so you can learn when it’s convenient for you—no rigid schedules, no deadlines. And with new courses added monthly, you’ll always have access to fresh, relevant content.

StackSkills empowers you to strengthen your skillset while tackling the challenges of a fast-paced business world. Whether you want to upskill your team, improve your own capabilities, or explore trending topics like AI, blockchain, or growth hacking, StackSkills has you covered. And it’s all presented in a user-friendly interface with easy progress tracking, helping you see tangible results.

For example, imagine a marketing executive who needs to brush up on analytics for their next big campaign. StackSkills offers beginner-to-advanced courses in data storytelling and visualization. Or consider a parent returning to the workforce—courses in project management or graphic design could be the key to landing their dream job.

Life gets busy, but StackSkills fits learning into your schedule. Commuting? Watch a quick lecture. Need a refresher? Revisit the material anytime. And with more than 350 expert instructors, you’ll be learning from those who’ve been there and done that.

From foundational courses like Excel Essentials to advanced lessons on Cybersecurity for Business Leaders, StackSkills brings expertise to your fingertips. Plus, quarterly Q&A webinars and premium customer support ensure you get the most out of your learning journey.

Don’t miss lifetime access to EDU Unlimited by StackSkills for just $19.97.

EDU Unlimited by StackSkills: Lifetime Access – $19.97

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This Is the Top Financial Services Franchise for 2025

This Is the Top Financial Services Franchise for 2025


To view our entire 2025 Franchise 500 list, including category rankings, click HERE

Navigating the insurance world can be complicated, but Estrella Insurance has turned it into an accessible and stress-free experience. Ranked #172 on Entrepreneur‘s 2025 Franchise 500 and the leader in the financial services category, Estrella specializes in providing affordable insurance solutions with a personal touch.

  • Overall Franchise 500 rank: 172
  • Number of units: 212
  • Change in units: +21.1% over 3 years
  • Initial investment: $12,000-$84,000

Explore Franchise Ownership with Estrella Insurance

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

Founded in 1980, Estrella Insurance has built a reputation for offering a wide range of insurance products, from auto and home to business and health insurance. With more than 200 locations across the U.S., Estrella serves as a trusted resource for individuals and families seeking comprehensive coverage at competitive prices.

The insurance industry is valued at over $1.7 trillion, making it a lucrative market for franchises like Estrella Insurance. The brand’s focus on customer relationships and local expertise helps franchisees build lasting community connections. By acting as intermediaries between customers and major insurance carriers, Estrella agents simplify the process of finding and securing the right policies.

Related: Here’s how we determined our annual Franchise 500 ranking and what we learned from the data.

For franchisees, Estrella Insurance offers a turnkey business model with comprehensive training, ongoing support and marketing tools — meaning there is no insurance industry experience necessary. Entrepreneurs don’t need prior experience in insurance — Estrella’s proven system equips franchise owners with the knowledge and resources needed to succeed.

With its strong growth trajectory and commitment to community-oriented service, Estrella Insurance offers a unique opportunity for entrepreneurs looking to invest in a stable and essential industry. Whether you’re new to franchising or a seasoned entrepreneur, Estrella’s blend of affordability, accessibility and support makes it a standout choice in financial services.

Related: See Which Brands Topped Entrepreneur‘s 46th Annual Franchise 500



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This Common Inconvenience Could Be a Security Risk

This Common Inconvenience Could Be a Security Risk


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

For business owners, a lost wallet is more than an inconvenience. That could be where you keep your company identification, credit cards, and so many more things that are, at best, a headache to replace and, at worst, a security risk.

It’s a good thing you can reduce the risk by keeping a tracker in your wallet. The MagTag Ultra Slim Tracker Card works like an AirTag but looks like a credit card, so you can find your wallet, ID badge, or even tucked into the case of your company phone. It’s even less expensive than an AirTag, just $23.97 (reg. $42).

Find anything you lose

The MagTag integrates with Apple’s Find My app to provide real-time global tracking. It sends alerts if you leave something behind and has a loud beeping feature to help you locate items quickly. No more hunting down your badge before you head off to the office.

At just 1.5mm thick, this tracker doesn’t add bulk and can be used for more than just your wallet. The built-in keyring hole makes it easy to attach to keys, ID lanyards, or bags. Slide one into the pocket of your luggage next time you leave for a conference.

The tracker is waterproof, dustproof, and lasts up to five months on a single charge. When it needs recharging, it works with any Qi wireless charger. It’s a great set-it-and-forget-it solution to lost essentials

Don’t let a lost wallet compromise your company’s security.

There’s still time to get a MagTag Ultra Slim Tracker Card on sale for $23.97.

MagTag Ultra Slim Tracker Card – Works with Apple Find My App – $23.97

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These Are the Top Innovations Paving the Way for Clean Energy By 2030

These Are the Top Innovations Paving the Way for Clean Energy By 2030


Opinions expressed by Entrepreneur contributors are their own.

The global economy is undergoing a strategic shift towards a future built on clean energy. The U.K. has set 2030 as a milestone date for a full transition to clean power, and other countries have equally ambitious energy policies.

Humans have been burning wood and fossil fuels throughout history, and the goal of adopting green energy presents certain challenges. The conversion requires a rethink of energy infrastructures and sustained investment in renewable power sources. Clean energy advocates are driving a social shift for a new alternative energy mindset.

This bold approach to meeting future energy demands — an abundance of safe, sustainable and affordable power for industry and domestic consumers — is incentivizing the development of remarkable next-generation innovations in clean energy technologies.

Major companies like Tesla, ICL Group and First Solar (that are all publicly traded companies on U.S. markets) are shaping the future of clean energy with numerous scalable energy generation technologies, materials and new smart plants that run on hybrid clean energy microgrids. There is a huge (and rapidly expanding) global market for economically viable clean energy technologies. Current industry leaders are determined to capitalize on these new opportunities over the coming decade and in doing so deliver sustainable and environmentally friendly green energy.

Related: Is Renewable Energy Worth Your Investment?

Tesla, Inc.

Elon Musk’s trillion-dollar company Tesla is best known for developing commercially viable electric vehicles and bringing them into the automotive industry mainstream. Tesla certainly deserves its reputation as an EV pioneer, but the company is also responsible for other key innovations in clean energy technologies. Tesla examines the entire spectrum of clean energy technologies and looks for opportunities to apply its impressive R&D resources to clean energy challenges — often through strategic partnerships with other companies.

One of its flagship initiatives is the Tesla Solar Roof which uses energy-generating photovoltaic shingles instead of traditional roof tiles. Another exciting innovation is the Tesla Powerwall, a massive lithium-ion battery unit for domestic consumers who want to run their homes on solar energy. Tesla Electric is even enabling householders to sell surplus energy to commercial grids. The decision to invest in technologies that empower consumers with advanced energy storage systems (and the Megapack for grids and industry) has huge implications for the future of clean energy.

ICL Group

ICL Group is a leading global specialty minerals company and one of the largest fertilizer manufacturers in the world. The company has leveraged its minerals expertise and massive Dead Sea resources to become one of the world’s most important manufacturers of advanced battery materials. ICL Group is at the forefront of Lithium Iron Phosphate (LFP) battery production with the construction of a high-tech manufacturing plant in St. Louis, Missouri. The new $400 million plant is partly financed by the U.S. Department of Energy and will place ICL Group at the heart of the U.S. electric vehicle supply chain.

ICL is making a significant contribution to the future of clean energy with its groundbreaking research and development into smart LFP batteries that provide unparalleled storage capacity and new standards of safety and cost-effectiveness. The company is also pioneering the use of purpose-built hybrid microgrids.

ICL Group’s Green Sdom project in Israel’s barren Negev Desert is harnessing solar power to drive some of the company’s biggest plants. Apart from creating a viable and profitable circular economy, ICL Group’s goal is to offer a functional model that like-minded companies can replicate. The initiative is set to eliminate over 1 million tons of carbon dioxide annually through a self-sustaining microgrid that incorporates solar PV, battery storage, thermal storage and hydrogen.

First Solar, Inc.

First Solar, Inc. was founded almost 25 years ago as an early pioneer of solar energy technologies. The company constantly innovated to create commercially viable and scalable solar energy solutions and mastered the use of cadmium telluride (CdTe) as a semiconductor in its thin-film module solar panels. First Solar’s grasp of advanced technologies allowed them to lower their manufacturing cost to $1 per watt — an important developmental and commercial threshold.

First Solar’s ongoing research into solar technology, particularly their groundbreaking work on photovoltaic (PV) panels, is transforming solar cell efficiency. Even comparatively modest improvements in the amount of sunlight energy that PV panels convert into electricity can significantly improve their viability and utility. One strategic goal is to make solar energy accessible to consumers in less sunny regions. First Solar is a genuinely global corporation with energy-generating installations around the world amounting to over 17GW.

Maintaining the momentum of innovation in clean energy

The next five years are likely to see exponential progress in the implementation of clean energy policies and sustainable energy infrastructures. The concept of clean energy is integral to several United Nations Sustainable Development Goals or SDGs and central to many government energy policies.

The UN’s 2030 Agenda includes ambitious objectives like Affordable and Clean Energy (SDG 7), Sustainable Cities and Communities (SDG 11), and Climate Action (SDG 13). The fulfillment of these goals by 2030 depends on maintaining the momentum of research, development and innovation in the field of clean energy.

Industry leaders like Tesla, ICL Group and First Solar are setting the standard for clean energy innovations. They have the resources, experience and expertise to transform emerging technologies into new products, penetrate new markets and make sustained profits in an industrial and energy ecosystem that is evolving at an unprecedented pace.



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Secure Your Business with 320+ Hours of Cybersecurity Courses for

Secure Your Business with 320+ Hours of Cybersecurity Courses for $60


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

It’s no secret that businesses large and small are under constant threat from cyberattacks. For business leaders, IT professionals, and aspiring developers, understanding cybersecurity is no longer optional—it’s essential. The Complete 2025 Cybersecurity Developer & IT Super Skills Bundle is your all-in-one toolkit to stay ahead of the curve and protect your business.

This bundle features 24 expertly crafted courses totaling 320+ hours of training, covering everything from ethical hacking to advanced network security principles. With lifetime access, you can master the skills you need at your own pace. Whether you’re tackling real-world vulnerabilities, preparing for certifications like CompTIA Security+, or learning to thwart social engineering tactics, this bundle has you covered.

Why businesses need cybersecurity expertise

Today’s businesses depend on strong cybersecurity strategies to safeguard customer data, financial assets, and proprietary information. This bundle equips you with the knowledge to lead your organization confidently through the evolving threat landscape. For instance, courses on incident response help you manage breaches, while modules on network security teach you to implement robust protection measures for your company’s systems.

For business leaders, knowing what ethical hackers do and how tools like Nmap and Wireshark work can improve decision-making when selecting cybersecurity teams or protocols. Plus, the CompTIA Security+ prep course ensures you’re up to date on the gold standard of cybersecurity certifications.

Real-world skills and applications

The best part? This bundle emphasizes practical, hands-on skills. You won’t just learn abstract concepts. You’ll also be taught how to apply them in real-life scenarios. For instance, ethical hacking techniques give you insight into how attackers think so you can better defend your systems. Social engineering modules prepare you to train employees to spot phishing attempts and other scams.

These are the exact skills businesses demand—and they’re all included for this one-time low price.

Get the Complete 2025 Cybersecurity Developer & IT Super Skills Bundle while it’s just $59.99 (reg. $936).

The Complete 2025 Cybersecurity Developer & IT Super Skills Bundle – $59.99

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Phones With TikTok Installed For Sale for Thousands in US

Phones With TikTok Installed For Sale for Thousands in US


TikTok only went dark for half a day before returning for U.S. users after President Trump called for a 75-day suspension of the ban.

But while the company and its suitors (from Kevin O’Leary to Elon Musk to an AI company) try to work something out, in following the law, the short video social media platform is not yet back in app stores.

This means TikTokers, who either deleted the app beforehand or bought a new phone since then, are going cold turkey (or using the desktop version). And several forward-thinking entrepreneurs thought maybe they could make a buck.

The New York Times found some “unlocked with TikTok” listings for thousands—even tens of thousands on resale sites including Poshmark and eBay.

One eBay listing says “iPhone 14 Pro UNLOCKED! W/ TikTok” and is priced at $3,000. (Unlocked iPhone 14s are currently at Walmart and Best Buy for around $300 to $500.)

Poshmark, meanwhile, has an iPhone 13 Pro Max “with TikTok and Capcut” for $3,500.

Some listings are most likely a joke like this “cracked” iPhone on Facebook Marketplace with “TikTok never deleted” for $10,000 (down from its original $30,000).

Still, if anyone is buying the phones at these prices, they’re not admitting it—yet. If you’ve purchased one, please reach out. In the meantime, a new iPhone 16 (without TikTok) starts at $799.

Related: Is TikTok Considering Selling Its U.S. Business to Elon Musk? Here’s What TikTok Says.



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The AI Tool That Will 10x Your Output in 2025 (And It’s Not ChatGPT)

The AI Tool That Will 10x Your Output in 2025 (And It’s Not ChatGPT)


Opinions expressed by Entrepreneur contributors are their own.

Buried within your emails, documents, and data lies a goldmine of insights with the power to 10X your output and double your sales – but it’s fragmented and overwhelming. That’s all about to change. A revolutionary new category of AI tools is emerging, poised to transform how we work, and Google’s Agent Space is leading the charge.

In this video, I’ll demystify this groundbreaking technology, revealing how it acts as a central command center for your business, powered by a team of tireless AI assistants. I’ll also reveal a specific prompt that helped me double the sales in my own business using these very tools.

This is beyond basic automation, this is about creating a team of specialized AI agents that handle your most tedious tasks, from customer support to report generation, all while you focus on growing your business.

Download the free ‘AI Success Kit’ (limited time only). And you’ll also get a free chapter from Ben’s brand new book, ‘The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.’



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Ridiculousness Theme Song Makes Writer  Million Per Year

Ridiculousness Theme Song Makes Writer $1 Million Per Year


If you went back in time and asked composer and musician Mark Mothersbaugh to predict what his biggest moneymaker would be in his nearly 50-year career, he would not have said “Uncontrollable Urge.”

The now 74-year-old musician has composed music for TV shows like “The Fairly OddParents” and “Rugrats” and movies like “Thor: Ragnarok” and “The Lego Movie,” but “Uncontrollable Urge,” a song he wrote in 1978 as a founding member of the band Devo, has turned into his biggest source of income over the past decade.

Mothersbaugh’s wife and manager Anita Greenspan told Rolling Stone earlier this month that the composer makes $1 million per year in royalties on just that one song.

The turning point for “Uncontrollable Urge” was when the MTV comedy clip show Ridiculousness first launched in 2011. The show, which spotlights and reacts to viral Internet comedy videos, features a cover of “Uncontrollable Urge” as its theme song.

Related: How the ‘Oh-Oh-Oh Ozempic’ Commercial Song Made a Musician $1 Million

After over 12 years running on MTV and over 1,500 episodes, Ridiculousness has catapulted “Uncontrollable Urge” to theme song fame. At one point in June 2020, Variety noticed that “Ridiculousness” aired for 113 hours out of MTV’s 168-hour week of programming.

Still, the song’s success came as a surprise to its writer.

“I’ve written so many other songs for films and television shows,” Mothersbaugh told Rolling Stone. “I would’ve been shocked [years ago] if you told me this is the one that would become this prime source of income.”Mark Mothersbaugh. Photo by Rodin Eckenroth/Getty Images for AFI

Mothersbaugh wrote “Uncontrollable Urge” as the first track to Devo’s debut album, “Q: Are We Not Men? A: We Are Devo!” The song was never released as a single and has only earned $150,000 across all time from Spotify streaming royalties. It never made it to the Billboard Hot 100, unlike the 1980s hit “Whip It” from Devo, which peaked at number 14 on the Billboard Hot 100.

“This was the very first song off our first album,” Mothersbaugh told Rolling Stone. “But it’s a nice ironic twist because this was one of the songs we never even made a music video for. And now it’s maybe the most-played song ever on MTV.”

Theme songs are big earners

Mothersbaugh isn’t the only musician to cash in on a lucrative theme song.

Ed Robertson, who wrote the theme song for “The Big Bang Theory,” told Rolling Stone that he has made between seven to ten figures so far in total royalties for the one song from the time the show ran from 2007 to 2019 to its syndications on TBS today.

Related: How TikTok and YouTube Have Changed the Music Industry Forever

Marco Jacobo, who created the theme song for “Abbott Elementary,” told the publication that he had made six figures from the song since the show came out in 2021.

The late musician Allee Willis had a 15% cut of the “I’ll Be There for You” Friends theme song. That cut equals about $700,000 per year for Primary Wave Publishing, the company that now owns the rights to her work, per Rolling Stone.

One industry executive told the publication that network TV pays 15 times more per minute for music than a streaming service like Spotify.

It’s not just shows that pay well — TV advertisement theme songs are lucrative too. The New York Times reports that David Paton, one of the two men who wrote the Billboard Top 10 hit “Magic” in 1974, earns seven figures from the song used in a TV ad for Ozempic.



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