The 2023 U.S. economy, in charts

The 2023 U.S. economy, in charts


A pedestrian holds an umbrella as they walk along a street in the rain in Times Square, New York, on Sept. 26, 2023.

Ed Jones | AFP | Getty Images

The state of the U.S. economy may be a chief concern among Americans, but 2023 wound up as a pretty good year for the macroenvironment.

Spending remained high, markets posted big gains and the Federal Reserve’s battle against inflation showed signs of cooling — without freezing. Then there’s the almost logic-defying resilience of the job market.

The U.S. labor market ended the year strong, creating more than 200,000 jobs in December, according to figures released Friday by the U.S. Bureau of Labor Statistics. While previous job creation estimates for October and November were revised downward by a combined 75,000, the unemployment rate remained at a low 3.7%, and December marked the 36th consecutive month of job creation for the U.S. economy.

In total, the U.S. created nearly 2.7 million jobs in 2023, when seasonally adjusted. That figure came despite concerns that the Federal Reserve’s ongoing fight against inflation through interest rate hikes might cool the labor market and put a chill on consumer spending.

Neither of those concerns came to fruition, however. In fact, consumer spending remained robust throughout the year, with monthly advanced retail sales staying above the $600 million mark for most of 2023, proving that despite many economic headwinds, U.S. consumers could not be deterred.

Here are nine other charts that show how the economy rounded out 2023.

Inflation, wages and spending

U.S. consumers were in a mood to spend, particularly on experiences: 2023 was officially the year that travel rebounded, with the Thanksgiving holiday period breaking U.S. records. Nearly 150 million passengers were screened by the Transportation Security Administration across U.S. airports in November and December.

Americans spent on entertainment, too. With major hits such as “Barbie,” “Oppenheimer” and Taylor Swift’s The Eras Tour concert film, the U.S. box office came back in a big way last year from its Covid-19 pandemic lows.

Markets

Interest rates and housing

After its historic rate increases in 2022, the Federal Reserve tempered its war on inflation and only raised rates at four of its eight meetings in 2023. While the central bank’s target range for interest rates is the highest it has been since 2006, recent comments from Chair Jerome Powell have Fed watchers optimistic that rate cuts may be coming in 2024.

There were some trouble areas for consumers, however. Mortgage rates continue to be high. The average 30-year fixed rate in October was nearly triple what it was at the end of 2020 — although rates came down significantly by the end of the year — and existing home sales remain low, according to data from the National Association of Realtors. Until more housing inventory comes online, those issues are likely to persist into 2024.

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A Real Estate “Golden Age” Is Coming for Homebuilders—Here’s What That Means

A Real Estate “Golden Age” Is Coming for Homebuilders—Here’s What That Means


Things are shaping up for homebuilders. In fact, one big name in the industry is projecting that 2024 will mark the “golden age” for homebuilding, thanks to falling mortgage rates and frozen existing home supply, among other factors.

David O’Reilly, CEO of megalith developer Howard Hughes Corp., told CNBC last week, “We’re going to have the golden age of new home construction” in 2024, even calling the new home market “extraordinary” in its current form.

He’s not wrong: Homebuilding activity has surged in recent months. In November, single-family starts jumped 18% over October.

New single-family housing starts
New Single-Family Housing Unit Starts (2014-2024) – St. Louis Federal Reserve

Starts have now increased steadily for four consecutive months, and experts are predicting further increases in new home construction in the new year. 

Why Homebuilding Will Surge in 2024

The National Association of Home Builders projects a 4% increase in starts across 2024, while Lawrence Yun, chief economist for the National Association of Realtors, is calling for a 13.5% increase in new home sales in the new year. 

The bump largely boils down to mortgage rates, which have fallen quite a bit from their near-8% peak in October. Now at just 6.61%, average rates on 30-year mortgages are at their most affordable point in over six months. 

The problem? It’s still not enough to spur existing homeowners to put their homes on the market. According to Zillow, as of July, about 80% of homeowners have an interest rate of 5% or less—so most property owners are not looking to trade in those low rates for today’s much higher ones (unless they absolutely have to). This constrains the supply of existing housing and pushes more buyers toward new construction instead.

There’s another perk buyers get with new homes, too: builder-offered buydowns. According to NAHB, 29% of homebuilders offered mortgage rate buydowns to buyers in October, and another 21% absorbed financing points for buyers, allowing them to essentially get lower rates completely free of charge.

O’Reilly told CNBC: “Not only can you pick size, location, but national homebuilders have been able to buy down mortgage rates and offer a lower mortgage rate for buyers.”

According to O’Reilly, builder buydowns range anywhere from 150 to 200 basis points, essentially letting buyers drop their rates from today’s 6.61% to a rate closer to 5% or below. On a $400,000 loan, that would mean a difference of about $500 in monthly payments.

A Continued Upper Hand

These aren’t flash-in-the-pan conditions, either. In fact, builders are likely to keep the upper hand as we move through 2024.

While the Federal Reserve is largely expected to cut rates next year—meaning mortgage rates will likely follow suit—most experts don’t expect rates to drop by any drastic amount. The Mortgage Bankers Association (MBA) currently predicts an average 30-year rate of 6.1% by year’s end, while Fannie Mae sees a 6.5% average at the close of 2024.

Even at the MBA’s more optimistic number, most existing homeowners would remain locked into their current low mortgage rates, squeezing existing housing supply and pushing buyers toward new construction—and the potentially lower rates they can offer. 

As O‘Reilly puts it: “That supply-demand imbalance [in the existing home market] should get worse into 2024, driving demand for new home construction.”

Ready to succeed in real estate investing? Create a free BiggerPockets account to learn about investment strategies; ask questions and get answers from our community of +2 million members; connect with investor-friendly agents; and so much more.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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NatWest chair criticised for saying not that difficult to buy a home

NatWest chair criticised for saying not that difficult to buy a home


Howard Davies, chairman of Natwest Group Plc.

Bloomberg | Getty Images

The chair of one of Britain’s biggest banks faced a backlash Friday after saying it is not “that difficult” to get on the property ladder.

NatWest chair Howard Davies told the BBC’s “Today” program that the current economic landscape — which has seen interest rates rise to a 15-year high — is little different to other historical periods.

“I don’t think it’s that difficult at the moment,” Davies said when asked when it might be easier for Britons to purchase a property.

“You have to save, and that’s the way it always used to be,” he added.

U.K mortgage rates have largely held steady at over 5% since April 2023, with some lenders only this week lowering rates in anticipation of interest rate cuts from the Bank of England. Higher rates, in turn, have limited available stock on the market.

Meantime, higher inflation and a cost-of-living crisis has made it harder for would-be homebuyers to save the minimum 10% deposit typically required to purchase a home.

Davies acknowledged that consumers today would need to save more for their down payment due in part to new protections brought in in the wake of the financial crisis. However, he argued that the landscape was now safer for consumers, too.

“There were dangers in very, very easy access to mortgage credit,” he said.

“I totally recognize that there are people who are finding it very difficult to start the process. They will have to save more. But that is, I think, inherent in the change in the financial system as a result of the mistakes that were made in the last global financial crisis, and we have to accept we’re still living with that,” Davies said.

Zoopla says the UK housing market is showing signs of recovery

Still, the comments sparked a furore on social media, with critics describing Davies as out of touch.

Ben Twomey, chief executive of campaign group Generation Rent, said in a post that Davies had little idea what it was like for renters hoping to gain their first step on the property ladder.

“What planet does he live on? I wonder how often Sir Howard speaks to renters, as we pass on a third of our wages to landlords and struggle to pay our soaring bills,” Twomey said.

Richard Murphy, a political economist and professor at the U.K.’s University of Sheffield, described the comments as “a staggering demonstration of the disconnect between bankers and reality in this country.”

The average U.K. property currently costs £287,105 ($366,357), according to figures released Friday by Halifax, the U.K.’s biggest mortgage lender. Costs in major cities, however, are even higher, with the average London home now priced at £528,798.

Richard Donnell, executive director of Zoopla, told CNBC Friday that there was likely to be an increase in property purchases in 2024 as a result of easing interest rates. But he noted that the outlook remained “challenging” on the back of supressed sales volumes in 2023.

“We only had a million people move home last year,” Donnell said.

“Hopefully we just build back sales volumes [in 2024], because adjusting from 2% mortgage rates to 4, 5, 6% mortgage rates was never going to be a one-year, once and done thing,” he added.

Why it's so difficult to buy your first house in London





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New Flood Zones Could Skyrocket Housing Costs in the Midwest—Here’s What You Need To Know

New Flood Zones Could Skyrocket Housing Costs in the Midwest—Here’s What You Need To Know


If you’ve been reading the BiggerPockets Blog for any length of time now, you’ll have noticed that the Midwest has often been named as one of the best places to invest in real estate right now. It offers reasonable home and rental prices and stable job markets in major cities. The result is a buoyant housing market that has so far avoided the post-pandemic slump seen in other areas.

But what if we told you that, while all this is true, the Midwest is also the most at-risk area for flood damage over the next 20 years—with all the related consequences: abandoned communities, dropping house prices, and rising insurance costs that will make homes less attractive for both buyers and investors?

The Midwest: An Upcoming Flood Zone

Unfortunately, according to the latest cutting-edge research from the climate risk-focused nonprofit First Street Foundation, it’s all true. The Midwest has the highest projected share of what the foundation is calling Future Climate Abandonment Areas—areas that will see population declines over the period between 2023 and 2053 because of increasing damage from floods. 

How can we trust this new research? It’s highly detailed, and it’s based on real data from flood risk assessments performed on real homes. Instead of making sweeping statements about the most at-risk states (Florida and Texas are well known to be at huge risk of regular flooding), the researchers adopted what they’re calling a ‘‘granular’’ approach, assessing communities county by county and even block by block. ‘‘Climate risk is a house-by-house issue, not a state-by-state issue,’’ the report says.

This method of projecting where Climate Abandonment Areas will be clustered offers a great advantage because flood risk can vary significantly within small areas. Quite simply, even within a single city, there will be areas that are far more prone to flooding than others. It can even come down to one block of houses being at a greater risk than another. 

Looking at the map First Street provides as part of its report, high-risk areas are dotted throughout the country rather than covering whole states uniformly. However, it’s clear that the Midwest will experience climate-related relocations and property abandonment disproportionately over the next 20 years. 

The areas most at risk for these changes are located in Illinois, Michigan, Indiana, and Ohio. The cities projected to have the highest rate of growth of climate abandonment areas are Minneapolis (Hennepin and Ramsay counties), Indianapolis (Marion County), and Milwaukee.  

image2 1
Markets facing the highest climate abandonment risk – First Street Foundation
Markets forecasted to experience population decline due to flood risk - First Street Foundation
Markets forecasted to experience population decline due to flood risk – First Street Foundation

What the research doesn’t mean is that these areas will suffer some kind of disaster movie-style exodus. As the report explains, ‘‘While many areas in these states are projected to decline in population with high flood risk, other areas of the state may see growth as populations redistribute to avoid risk.’’

As the researchers emphasize, most research into migration patterns tends to focus on dramatic interstate migrations, e.g., from New York City to Florida. In reality, that’s not how the majority of Americans move. Most people move very locally, not just within their state but within their local county. These localized moves are driven by ‘‘individual preferences to remain close to their families, support networks, local labor market, and familiarity with the local housing market.’’

In other words, people may be pushed to leave their homes if they keep flooding, but they will tend to go to the next town over rather than across the country. 

Make Sure to Do Your Due Diligence

The First Street report drives home the importance of real estate investors doing thorough local research. Investing in low-flood risk areas should become best practice for anyone serious about investing in the Midwest. It could make a difference between investing in a community that will have a healthy housing market in a decade or two and one with an ailing housing market with low property values and unattractively high flood insurance premiums. 

In fact, a recent study has shown a direct correlation between increased flood risk and declining property values. Add to that the already existing problems with population declines in some areas of the Midwest, and the flood risk becomes a tipping point. 

The fact is that many people don’t want to move away from their homes—until they feel that there is no alternative. Communities that are already on the brink because of other issues (e.g., a lack of jobs) are more likely to empty out when the climate change risk is added to the equation. 

Philip Mulder, a professor at the risk and insurance department of the University of Wisconsin-Madison, explained the difference between the Midwest and somewhere like, say, Miami, in an interview with Fortune. Mulder points out that Miami is also at high risk of flooding, but it’s still a place with a vibrant economy, with many people still wanting to move there despite the flood risk, ‘‘whereas in the Midwest, you may see there’s not the same reason for people to be there. So flood risks become sort of a tipping point that pushes people out of communities.’’

Real estate investors who are looking at the Midwest should assess multiple risk factors when selecting a location to invest in. While flood risk on its own may not automatically make a place unsuitable for real estate investing, this factor, plus an existing population decline and a stagnant or declining local economy, almost certainly does.

Ready to succeed in real estate investing? Create a free BiggerPockets account to learn about investment strategies; ask questions and get answers from our community of +2 million members; connect with investor-friendly agents; and so much more.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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AG wants Trump banned from New York real estate business for life

AG wants Trump banned from New York real estate business for life


Former U.S. President Donald Trump attends the trial of himself, his adult sons, the Trump Organization and others in a civil fraud case brought by state Attorney General Letitia James, at a Manhattan courthouse, in New York City on Oct. 3, 2023.

Shannon Stapleton | Reuters

The New York attorney general on Friday asked a judge to ban former President Donald Trump from the state’s real estate industry for life, ban him from serving as an officer or director of a New York corporation and for him to be fined $370 million.

Attorney General Letitia James is also seeking a five-year ban on Donald Trump Jr. and Eric Trump, Donald Trump’s sons, from working in New York’s real estate industry, according to a new court filing.

The filing comes weeks after the conclusion of testimony in the civil fraud case in Manhattan Supreme Court.

James accuses Donald Trump, his two sons and the Trump Organization of a broad scheme to misstate the true values of various real estate assets for financial benefit, including better loan terms.

The attorney general alleges that Donald Trump falsely inflated his statements of net worth by anywhere between $812 million and $2.2 billion because of those false valuations.

The fine James seeks includes $168 million in interest payments the former president allegedly avoided through fraud.

Read more CNBC politics coverage

Donald Trump denies the claims, and says they are politically motivated.

Alina Habba, a lawyer for Trump, in a statement Friday called James’ new filing “absurd” and that it “can be described as nothing less than a form of politically motivated persecution of the leading Republican presidential candidate.”

“My clients did nothing wrong, there were no victims and the case presented has proven that his statements were under valued,” Habba said.

In their own filings Friday, Trump’s attorney argue that the evidence at trial does not support a finding that he intended to defraud lenders or others.

Judge Arthur Engoron is expected to issue his ruling in the case in the coming weeks.

This is breaking news. Check back for updates.

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Commercial Real Estate Had a Tough 2023—Here’s How You Can Buy It Now

Commercial Real Estate Had a Tough 2023—Here’s How You Can Buy It Now


Well, 2023 has been another wild year in commercial real estate. The headlines continue to scream trouble for CRE. Many are getting increasingly fantastic. 

Some friends are asking me, “So…I hear it’s pretty tough in commercial real estate right now. How are you doing?” You may have wondered the same thing. 

Musical Chairs

Have you ever played the game musical chairs? I already knew a lot of syndicators were playing musical chairs with their investors’ capital. I’ve been writing and speaking about that since 2018.  

In this update, I didn’t really want to focus on negativity. But when I saw news of yet another multifamily syndicator pausing distributions this week, I was frustrated. 

My initial frustration was not necessarily with the operators. Many of them weren’t in the business during the 2008 Great Financial Crisis downturn, so they didn’t know any better. 

But that’s not right. Shouldn’t they have known better before accepting tens of millions (or more) of investors’ hard-earned capital? 

It seemed clear that overpaying, overleveraging, and liberally using floating-rate debt was like playing musical chairs. And while I love optimism, believing trees (rents) would grow to the sky while operating costs would remain stable amidst inflation and a tight job market was not optimism. I’ll let you decide how to label that behavior.  

The bottom line: The music had to stop and leave someone chairless.

I legitimately feel sorry for tens of thousands who invested in deals that have now paused distributions, are calling capital, or are in the process of foreclosure. Though I warned BiggerPockets readers and podcast listeners for several years, there was one big issue I admit I didn’t see coming: increased lender-mandated reserves for rate cap replacements. 

Here’s what I’m talking about: A lot of syndicators used floating-rate debt to acquire (often overpriced) properties and bought rate caps to protect against interest rate increases. Of course, no one dreamed interest rates would skyrocket like they did. 

These rate cap reserves typically expire in one to two years and must be renewed. In their covenants, lenders have the right to force syndicators to reserve cash flow (that could have been distributed to investors) for upcoming rate cap replacements. 

There is nothing devious about this; it is standard business. But these syndicators never expected the increased reserve mandates they got. Some went from $1,000 to $2,000 a month up to $70,000 or $80,000 per month (no, that’s not a typo). This represents an approximately 70-fold increase in some cases! 

It’s hard to imagine how many of these GPs are surviving. Especially since: 

  • Insurance rates skyrocketed for many.
  • Rents didn’t increase as projected in many markets and are decreasing in some.
  • Overbuilt markets are experiencing incentivization of new tenants (free rents), pulling them away to new developments (properties).
  • Expenses continued to rise with inflation.
  • Property managers can’t find skilled labor within their budget.

Am I saying I’m any better? Or that my company is better than theirs? No.

I’m not pointing fingers. I made a lot of mistakes in my earlier years. Many of my mistakes helped form the strategy my partner and I followed to build our family of CRE funds. 

We’re not immune to problems or surprises. But our due diligence requirements are quite high. The type and amount of debt is a significant item on our checklist. 

So, What Are You Investing in Right Now? 

Some investors have asked for advice. What do I recommend right now? 

I’ll ask you. Are you swimming naked in a receding tide? Or shivering on the beach in a winter coat?  

As I stated, a quick scan of real estate investing news reveals a lot of bare skin, as well as reports of many LP investors retreating to the beach. You may choose to sit on the sidelines. But you don’t need to. Sound investments with solid profit potential are available [right] now if you know where to look. 

In fact, most professionals look for times like these to provide new acquisition and investment opportunities. When the tide goes out, not only are skinny dippers exposed, but many previously overpriced assets are available at a discount again. 

I’m indebted to James Eng at Old Capital Lending for putting together the following analysis.

Historical summary of buyer valuation assumptions for Class A multifamily assets - CBRE
Historical summary of buyer valuation assumptions for Class A multifamily assets – CBRE

Eng correlated cap rates for Prime Class A multifamily assets for the past several years. You can see that going in, cap rates were as low as 3.37% in the euphoric stage of April 2022—right before interest rates started rising.

Less than 18 months later, they are reported at 4.92%, over 1.5% higher, which translates to a 46% drop in value for these assets (1.55% / 3.37% = 46%). I don’t believe we are seeing a drop of this magnitude for most assets in the real world. 

While there is a significant drop in value in a short time, let’s face it: It could be worse. If cap rates expanded in direct proportion to interest rate rises, which is arguably reasonable, cap rates would be higher, and values would have dropped more. (Another reason we like 10-year holds is that short-term value drops do not impact ultimate results). 

I propose that the persistent housing supply-and-demand imbalance continues to prop up multifamily and other housing prices. A recent New York Times piece backs this up, stating that housing prices are “defying gravity.” 

Eng believes this points to a current point in the market cycle between “panic” and “despondency” (see cycle chart). Of course, the precise tracking of this important curve cannot be verified yet. These cycles can only be accurately measured in a rearview mirror—in this case, after the point of “hope” is reached or even surpassed.

Though I hate to prognosticate, I believe we are not at that point yet. Based on asking prices from many sellers at this point, I would place us back between “fear” and “panic.” 

What do you think? I’d love to hear from you. 

So, How Does That Play Out in the Real World?

A simple example of the seller and buyer value disconnect is visible in the realm of mobile home park investments. Some investors in our current fund have wondered why only about 3% of the fund consists of mobile home park acquisitions. 

We believe it is because many mobile home park owners (prospective sellers) do not need to sell. Most didn’t acquire their assets in the euphoric period, which motivated multifamily operators to overleverage with risky short-term debt. 

With little or no risky leverage, they’re not staring down looming refinance deadlines, so they don’t need to sell. They can hold on to their assets or, if selling, hold firm on their asking price—and they are doing just that. 

Here is a picture of the resulting sales volume in 2023: 

MHC sales volume (2017-2023) - MSCI
MHC sales volume (2017-2023) – MSCI

If we are indeed in the down-trending leg of the cycle, which seems obvious, this tells me we could enjoy significant acquisition opportunities ahead. This means we have not reached low tide yet.    

How Can You Pull This Off?

Whether you’re investing on the down leg of the cycle or the up leg—whether you think we’re at the top or the bottom—there are two words you must focus on to assure you’re investing, not speculatingdue diligence.

And honestly, I thought due diligence would be easier. When we expanded our due diligence team from my partner and me by adding two more pros, I thought due diligence would get easier, and it would be easier to find new investments. 

But as our team and capabilities have grown, so has our expertise. We have a deeper understanding of things that can go wrong. And we recommend you think the same way. 

Look deeply at track records, teams, and projects. Check out backgrounds and references. Run worst-case scenarios on underwriting and ask sponsors hard questions. Consider if you want to be in a common equity position with preferred equity and debt in front of you.  

Let’s put this in perspective: We are a fund that invests in private commercial real estate deals. We have a great team. And we look deeply at a lot of deals. 

We tallied up the operators and deals we evaluated in a recent six-month period. Here are the results: 

image1

If you’re about to put your hard-earned capital in the hands of a syndicator or fund manager, ask yourself if you’ve done the level of due diligence it takes to ensure you’re not turning what should be a stable CRE asset into a dangerous speculation.

Ready to succeed in real estate investing? Create a free BiggerPockets account to learn about investment strategies; ask questions and get answers from our community of +2 million members; connect with investor-friendly agents; and so much more.

Mr. Moore is a partner of Wellings Capital Management, LLC, the investment advisor of the Wellings Real Estate Income Fund (WREIF), which is available to accredited investors. Investors should consider the investment objectives, risks, charges, and expenses before investing. For a Private Placement Memorandum (“PPM”) with this and other information about the Wellings Real Estate Income Fund, please call 800-844-2188 or email [email protected]. Read the PPM carefully before investing. Past performance is no guarantee of future results. The information contained in this communication is for information purposes, does not constitute a recommendation, and should not be regarded as an offer to sell or a solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be in violation of any local laws. All investing involves the risk of loss, including a loss of principal. We do not provide tax, accounting, or legal advice, and all investors are advised to consult with their tax, accounting, or legal advisors before investing.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Luxury real estate will be a slightly better story than in 2023, says Douglas Elliman’s Noble Black

Luxury real estate will be a slightly better story than in 2023, says Douglas Elliman’s Noble Black


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CNBC’s Robert Frank and Noble Black, real estate broker at Douglas Elliman, join ‘Power Lunch’ to discuss the luxury real estate trends in Q4 of 2023 and their outlook for 2024.

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Wed, Jan 3 20242:33 PM EST



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The “Personalized Pitch” for MORE Off-Market Real Estate Deals

The “Personalized Pitch” for MORE Off-Market Real Estate Deals


Off-market real estate deals allow you to avoid the multiple listings service (MLS) and find RARE properties often at a sizable discount, but many rookie investors are hesitant to send mail or pick up the phone. If that sounds like YOU, we have the tips, tools, and templates to make your life easier!

Welcome back to the Real Estate Rookie podcast! Today’s special guest is Brett Long, a rookie investor who managed to build a valuable portfolio in just three years. At a time when all of his friends and family members told him to avoid real estate investing, Brett went all-in—flipping houses for a HUGE profit. Little did he know that the money he would bring in from this strategy would help him fund buy and hold properties as well.

In this episode, Brett talks about his experience driving for dollars, as well as the “personalized pitch” he included in his direct mail campaigns to generate a TON of interest from sellers. Of course, once the calls started coming in, he still had some convincing to do. Brett provides the template for these productive phone conversations and shares how he was able to turn hesitant homeowners into willing sellers!

Ashley:
This is Real Estate Rookie, episode 354. My name is Ashley Kehr and I am here with my cohost, Tony J. Robinson.

Tony:
And welcome to the Real Estate Rookie podcast where every week, twice a week, we bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. And, boy, do we have a story for you today.

Ashley:
We have a special guest, Brett Long on today, and he’s actually going to give us some great tips about flipping. We’re going to be talking about writing letters to find deals. We’re going to go through the process that Brett uses. And just to give you an idea, you don’t need a lot of money to actually do the process that he does to find houses to flip.

Tony:
We’re also going to touch on Ashley’s biggest fear, which is talking to off-market sellers. How do you approach those people? What do you say? And how do you actually make it a conversation that both of you end up enjoying?

Ashley:
So, Brett, welcome to the show. Thank you so much for taking the time to join us today to share your advice and your experience.

Brett:
Yeah. Glad to be here and thankful for the opportunity to come talk to you today.

Ashley:
We understand you’ve been investing since 2020. Can you give us an overview of what your portfolio looks like today?

Brett:
Yes. Today I’ve got three single family homes in my smaller market, and then I’ve got another triplex that’s a little bit closer to home. And between those six doors, total value is just shy of $1.5 million and the monthly cash flow is right around $2,200 a month.

Tony:
First, congratulations, man. That is amazing to be able to achieve those numbers in a relatively short period of time, man, so I’m super excited to dig into how you made that happen. But before we hear more about your marketing and what steps you’ve taken, what are you doing right now that’s working in this day and age? There’s a lot of folks, Brett, who are on the sidelines waiting for the perfect Goldilocks situation to get that first real estate investment. So what are you seeing this working right now for those people?

Brett:
Three main things that are working, right? Targeted lists with specific buy box and knowing exactly what you’re going after and being very specific about it. Two is personalized mailers, getting very specific with the language and information, and basically knowing who you’re talking to. And then third, taking that whole process at their pace. I think a lot of people realize that most people don’t like to be sold to, and so making sure that the whole process works for them in taking things at their pace.

Ashley:
Let’s break that down real quick. What is actually a buy box, and what are some general things that you should include when building your buy box?

Brett:
Yeah. So, to buy box is exactly like it sounds. You want to put certain things in the box for what you’re looking for. That’s property type, location. That could be square footage. That could be a very specific type of real estate, whether that’s single family, small multifamily, apartment buildings, really just getting very specific with exactly what you want to invest in and being able to paint that picture of, “That’s what I’m looking for.”

Tony:
So, Brett, I want to know, what was your buy box when you first started, and what steps did you take to build that out? Because I think for a lot of rookies that are listening, they maybe can understand the concept of buy box, but it’s like, how are people coming up with these boxes? Is it just arbitrary? Are there certain questions you’re asking yourself? What steps did you take to build out your buy box initially?

Brett:
For me, it was more of an emotional decision, but also an economic decision. So starting out, I knew I wanted to get into real estate, didn’t know where or how, and like a lot of people, I thought my direct market that I live in was too expensive because everything’s always too expensive. However, I grew up in a smaller town about an hour down the road and realized, maybe that’s an easier way, a more comfortable way for me to enter into real estate investing. I’ve always loved driving to and from school through some old historic neighborhoods back in my hometown.
We’ve got 100-year-old homes, and I drove through those back and forth across town for 15, 20 years and always saw these beautiful houses. However, over time, they started getting run down, and those are, to me, kind of a historical element of our town and one that I didn’t want to see go away. I think at that point I realized it all comes together, this smaller market that I felt was a little less risky, a little better entry point, but also being able to own and work on and improve these houses that I loved so much growing up.

Tony:
Brett, you’re a much more admirable real estate investor than I am because your buy box was emotional and data-driven. Reminds me of our friend, actually. I have a friend named Katie Neeson. Katie develops on Instagram, but she’s on a mission to revitalize her downtown, so a lot of her buy box is built around this desire to bring her downtown back to life. But for me it was very much economical. I was just thinking, “What’s my budget? What can I actually afford to purchase?”
So that puts a cap typically on purchase price and size of property. What zip code do I want to invest in? Where have I seen the strongest rental data to support what it is I’m looking for? And then also just condition the property. What kind of rehab project am I willing to take on? And when you think about those things, your ability to purchase, location data and project scope, usually those are things that you put together to build out your buy box.

Brett:
Yeah, absolutely. I can definitely speak to more of the economic side of things as well. So starting out, like a lot of newbies, don’t have a lot of money to invest as well, so looking for a lower price point. So looking for something probably about $120,000 all in when I was starting out. That includes purchase and rehab costs and holding costs along with that. But also, to your point, getting smart about places of population growth and economic drivers. I think that’s something that keyed me on to my hometown because, when I was growing up, the city was pretty much the same for what seemed like 20 years.
I left for a long time and came back in the area more recently and realized a lot had changed. There were a lot of industrial parks being built, a lot of life sciences and manufacturing companies who were coming to build in Sanford. It’s a more affordable market than the Raleigh area that I’m based in, Raleigh, North Carolina. And I think one of the biggest things that hit me was, I was driving through probably late 2019 and saw a Starbucks in my small town and realized, “Wait a second. Starbucks? Starbucks is putting something in this town?” And realized if they were willing to make the investment, it was probably a good signal for a growing area.

Ashley:
So, Brett, I want to get more into the market, but to clarify, you are actually flipping homes to buy rentals?

Brett:
Correct. Correct. So, a mix of both. BRRRR has always spoken to me, but flipping to be able to continue to generate that revenue, to be able to continue to buy and hold. Basically want to have multiple exit strategies with any property, but it’s got to make sense on both of those ends, whether that be a BRRRR property or being able to flip and sell at the end of the project. I’ve actually got two properties, two single family properties, that I wanted to have buy and hold originally, but they just made too much sense as flips and so let those go.

Ashley:
I’m very curious to hear more about this market where you’re able to make that last-minute decision because that’s not always the case in every market where you have to plan and strategize ahead of time before actually purchasing the property. But before we get into that, let’s take a short break and we’ll be right back.
Okay, and welcome back. Brett is going to talk to us about the market where he is able to make a last-minute decision whether he is going to flip a house or turn it into a rental after doing the rehab. So, Brett, let’s get into that market. Can you tell us a little bit more about it and how you found it and decided that you could actually do this in your market?

Brett:
Yes. Like I said, grew up in the market so have an intimate knowledge, and also still have a lot of friends and family that live in that market. So, even though I’m not there-

Ashley:
And what market is it, Brett?

Brett:
Sanford, North Carolina.

Ashley:
Okay.

Tony:
Sanford. And just to give us some context, Brett, Sanford, what’s the nearest big city?

Brett:
We call it a big city, but the capital of North Carolina is Raleigh, North Carolina. That’s where I live, and that’s about an hour away. But Charlotte, North Carolina, is also probably even bigger from a population standpoint, but that’s about two hours away to the west.

Ashley:
Tony still doesn’t know where that is. He doesn’t-

Tony:
Yeah, absolutely. I got to open up the maps right now to see where that’s at. But-

Brett:
Not too far from the North Carolina mountains.

Tony:
There you go. When you say smaller city, how many people are actually in that city? What’s the population?

Brett:
Yeah, the city population is probably around 30,000, and there’s only one real city in the whole county, and it’s the smallest county in North Carolina. But 50,000 people across the entire county. It’s not a one stoplight town, but it’s definitely not a really large area from a population standpoint. But I think that’s definitely going to change over the course of the next three to five years with all the industry that’s moving in, especially with, one of the ones I hadn’t mentioned, a company called VinFast is an electric vehicle maker out of Vietnam.
They just announced last year that they’re going to be probably about 10 minutes down the road from Sanford. They rezoned part of this area to include it in the Sanford city limits for tax purposes. And again, it’s right between where I live and the Sanford market. So Sanford’s definitely a path of progress opportunity.

Tony:
Just really quickly, Brett, you just said an important word. What do you mean when you say path of progress? And what are some of the indicators a rookie should maybe look for to know if the city they’re thinking about is also in a path of progress?

Brett:
In a lot of different markets, especially over the past three years with how much real estate has boomed, a lot of markets feel too expensive. And when you feel that way, a lot of other people feel that way as well, and there’s a lot of different ancillary markets that live outside of those major areas, and companies and corporations understand this as well. So, they’re moving slightly outside of that range in order to be able to capitalize on lower prices from land and development standpoint, and still be close enough to these major markets that they can be there in a short amount of time. The path of progress is understanding where those company industries are moving to and getting in the path of progress before the major population growth happens so that you can catch that tailwind.

Tony:
Great explanation, Brett. And honestly, I’m seeing a lot of the same things in the short-term rental space as well in the Airbnb industry. A lot of our strategy right now is moving away from some of those big vacation hotspots that everyone across the country knows because those markets are a little overheated in terms of purchase price, and there’s more competition. And we’re looking for more of those secondary, tertiary markets that are outside of those big metros that we can go into.
We’re actually going to be closing in a couple of weeks here on a 13-unit motel, and it’s very much in a tertiary market. But we’ve got big goals for this property because one of the benefits is, A, lower purchase price, we’ve got an amazing deal, but, B, that lack of competition means that if you just do a little bit better, you’re really setting yourself up to stand above the competition in that market. So I love to see that it’s working both on the short-term side and the long-term side as well.

Brett:
Absolutely. And that’s a great point is the competition piece. That’s not something that I mentioned when I was talking about it. When you start going to these secondary and tertiary markets, if you’re getting there before a lot of other people, there is a lot less competition. And especially if you’ve got a narrow buy box, the more focus and specific you can get from both a location and a buy box perspective, the less competition you’re going to have.

Ashley:
So, Brett, once you identified this market, what was the actual process you took or you are taking now to source your deals?

Brett:
Yeah. The first deal that I got was actually an MLS deal, and it was right at the beginning of 2020, right when they were shutting everything down. We had just had our second daughter and I convinced my wife that now was the best time to get into real estate during the beginning of a pandemic and just having a new baby girl. And so, got that under contract right at the beginning of the COVID lockdown and spent a lot of blood, sweat and tears working on this house in a very high traffic area of Sanford, and transforming what was an all-brown house, like a 1920s all-brown, two-story house that blended into the background and worked on transforming that into the former beauty that it had.
Now it’s a beautiful, light blue house on the corner that generated a lot of traffic and conversation in the community because people have driven by this house for so long, and that was the entry point of, “All right, I like this buy box. This makes sense.” And Ashley, to your question, as I was working on that house during nights and weekends, I would literally just drive around the neighborhood and drive for dollars. Not anything fancy, literally, with a notebook and my phone camera and taking pictures of these properties and writing down addresses and dropping pins. It doesn’t even have to be a long process, 10, 15 minutes at most, and just doing it where I found time. That eventually built up. It’s not a large area, but it built up a list of 77 different properties that fit my buy box.

Tony:
So, Brett, just to clarify here, you said that you were spending 10 to 15 minutes at a time, you built up a list of over 70 properties for you to target. How much did it cost you to do that?

Brett:
It cost me $0 to do that. It’s time and energy. That’s it.

Ashley:
Gas money.

Brett:
Yeah, essentially gas money. But it was essentially where I was going to and from anyway. So, to your point, not very much money at all, if any. Just, it’s the energy.

Tony:
And the reason I ask that question, Brett, is because there are so many rookies who are listening right now that are not taking action because they don’t have the capital, they don’t have this, they don’t have that. But what you just said is that you built a list of over 70 ideal properties that fit your buy box 15 minutes at a time with zero money.

Brett:
Yes.

Tony:
That means there’s no reason for any rookie that’s listening to not replicate what you just said, to go out there into their own backyard and start searching for deals that same way as well.

Brett:
Exactly. And it provides a good training ground if you haven’t done any marketing, if you will, or direct mail, and doing it on a smaller scale and getting your feet under you and understanding that process and how that looks and how it works to really be able to succeed or fail on a small scale and then be able to tweak that in the future for any other future marketing campaigns that you might want to do.

Ashley:
Tell us a little bit about your branding strategy in the marketing. Were you sending out handwritten letters? Did you get logo design? What are some of the important pieces that somebody should do for their branding? Is it yard signs? Give us some examples.

Brett:
Yeah, absolutely. It honestly started with an overall plan that I was committed to doing this and I bought this on-market property, and that I wanted to do off-market properties, and listening to the BiggerPockets podcast for so long and getting a lot of different ideas and understanding where you want to go ahead of time so you can be thinking about how to prepare and plan for where you want to be. So during that first project, I realized, if I want to continue doing this, I need to be visible and have people understand who I am and what I’m doing, even without having a one-to-one conversation with them.
So one of the first things I did was go online and create a yard sign with no logo or anything, just colors and company name. And at that time I realized I should probably have a website as well, drive them somewhere so that they understood. So over the course of about a week, ordered these signs, bought a domain, went online and created this website to provide information about who I am and what I do, and provide communication and inbound if anyone had questions about what was going on. And so stuck this yard sign right out in the middle of the yard.
I was up late afternoon on a hot July painting the side of a house so people could associate this color scheme and this website with that guy that’s up there on the ladder doing this work and improving this house. That was the initial phase of planning for the off-market campaign. And so that second phase was collecting all of those leads for me to create a list out of. And literally, again, to what Tony mentioned earlier, zero cost to find those mailing addresses and literally went on our city tax site and cross-referenced those properties to find the mailing address of the owner so I could create this list.

Ashley:
Which, to clarify, to break it down even more miniscule as you’re going, searching your county that you’re in and you’re looking for the property tax bills, and usually you can just type in the address and it’ll pull up a copy of the tax bill and it’ll show you the owner’s name and the mailing address where the property taxes are sent to. So that way you know, okay, so the person doesn’t live here, or maybe they do live there, but that’s the mailing address where they receive their mail, so even could be a PO box sometimes, too.

Brett:
Exactly. And you can find out a lot of information on these free tax sites because they tell you the mailing address, when the last sale was, what the tax assessment is. Sometimes they provide a drawing of the property itself and when any sort of improvements were made to the property. So a really good space to get to learn more about the property itself for free.
And so in doing that process, I built out an Excel spreadsheet with all of the property owners’ names and mailing addresses along with their property address, and started to create a mailer piece that I could send to each of these people. I definitely wanted personalization involved in this to speak to these people directly because I was letting them know who I was and wanted to make it more of a personal touch and not a cold, like, “Hey, I’m just looking to buy a house. Just looking to buy a house. Will you sell me your house?”

Tony:
So, Brett, what exactly did you say? Give us the template of, hey, how do I create this personalized mailer to send out to folks.

Brett:
I paired that from a branding perspective with what I put on my website as well, to kind of echo this sentiment that I was going to be communicating to people, which is like, “Hey, I’m just a regular guy. I grew up here. I want to help improve the community and save some of these houses that are in maybe ill-repair or people just can’t keep up with, and yours caught my eye.”
And at that point there’s a lot more nuts and bolts into the personalization, but literally taking all the information from the spreadsheet that I built, and including their name, the actual property address, and talking about the property with the information from the sheet so it isn’t just a, “Hey, so-and-so,” or, “Hi there, I like your property at X,” and really putting a personal touch on there. But essentially introducing them to who I am and what my company is about, and if they’re interested in selling I’d love to have a conversation with them.

Ashley:
I got a question for you, Brett, on that. If an LLC owns the property, how do you make it personal without just saying, “Hello, Ashley LLC?”

Brett:
Yeah, great question. In those instances, and, man, I’d have to go back and check, but finding a warmer way to do that, or not even addressing it in a personalized manner at all. So you might start something with, “Hi, Tony,” or, “Hi, Ashley,” in a letter, but build that list out in such a way that, if it is an LLC, you can go in and remove that so it doesn’t look terrible. Like you just said, if I wrote a letter that said, “Hi, Lee County LLC,” they’d be like, “Well, clearly they don’t know what they’re doing. I’m just a number.”
But literally building these out was a simple mail merge with Microsoft Word and using that Excel file, so when the mail merge is complete, you can go and customize each one of those letters. You can go customize the text within those individual letters in this large file, this Microsoft Word file that has 77 letters in it. At that point you can go in and delete. “All right, this is an LLC. I’m taking out the whole top of that.” The same thing with some of the property addresses where you can tweak it a little bit and format it so it looks better and there aren’t any mistakes.

Tony:
And just to clarify what Brett’s talking about, a mail merge is basically, you can take data from an Excel file and automatically populate a Word document with the data from the Excel file. So instead of having to manually type out 77 letters, you just type the letter once with the mail merge notes and then it’ll do it automatically. Anyway, Google mail merge and you’ll get a pretty quick and thorough explanation on that.
Now, Brett, I want to transition to what I think is going to be my favorite part of this episode, which is getting Ashley over her fear of talking directly to sellers. We’re going to get to that in a second, but before we do, let’s hear a quick word from our show sponsors.
All right, Brett, so we are back and I want to get into, your phone’s ringing, people are responding to these letters you’re sending out, someone actually calls, and now you’ve got to talk to someone. So what are you saying when you’re actually having these conversations with the sellers?

Brett:
Yeah, it’s a great question. And to back up a step. For me, personally, as a screening effort to understand when is a call coming in from one of these mailers, I created just a free Google Voice number that separated it from my personal number, so that’s the number I put on all these letters. For several different reasons that’s a good idea, but one of the main ones is to segregate that inbound traffic so you really understand, “Okay, this phone call I’m about to answer, I need to answer as, ‘Hi, I’m Brett from Team Long Properties,’” and have a professional sense to it as opposed to, “I don’t know who this number is. I’m not picking it up.” But, yes, once they answer, it’s typically just a warm greeting like, “Hi, I’m Brett from Team Long Properties. Who am I speaking with?”
And they’ll tell me who they are and usually they’ll give a brief introduction, but one of the first questions I ask them is, “So what made you pick up the phone today? Why are we talking right now?” And that’s when they typically go into a little bit of, “Hey, either your letter spoke to me. It was very personal and I understand, and it meets my expectations for who I’d want to purchase my house.” Or, “Hey, I’m in this situation that I don’t know if I want to sell, but I definitely might, but I have some questions first.” And basically that one question of, “So why did you call me today?” can open up a lot of different pathways for where that conversation could go. You always have a call sheet for specific questions you want to know about the property itself.
But I think it’s very important to take that initial phone call, and the first part of that phone call at their pace, and letting them dictate the beginning of that conversation because that’s how I want to brand and personalize what I do in real estate investing. This is not a fast, pushy thing. This can take as long as we need. I want to make sure that when we’re doing this process at the end of it, whether it ends in a transaction or not, that you feel good about how things went and I feel good about how things went, because if either of those things is not true, then this is not going to work for anybody. And this is something I want to continue to do in this market. So I want to make sure that people are treated right and they know that it’s more than just a quick sale, fast-money approach.

Tony:
Love that approach, Brett. And just one thing I want to share, this actually comes from Brett Daniels. I don’t think we’ve had him on the Rookie podcast before, but he has a lot of great content around wholesaling and specifically talking to people on the phone. What he encourages folks to do is to get four things. You want, condition of the property, their motivation for selling, the timeline, and then their asking price. And if you can get those four things, typically it allows you to have a really good dialogue around, “Hey, can we actually make this deal work?” So, Ashley, let me ask you, hearing that, does it make you less nervous, more excited about talking to people?

Ashley:
Well, I’ve done two batches of mailers and both times I did Google Voice, which I think is a phenomenal tip to give out, is to do that because you know that it’s somebody calling who got your mailer and it’s separate from your cell phone, but on your cell phone I guess, but not your cell phone number. And my immediate reaction… So, it was linked to me and my business partner, and he would take all the calls, but I still had it linked to my phone so I could see what’s going through and everything. And my immediate reaction would be, “Don’t answer, don’t talk to anyone.” And my job would be, I would Google the phone number real quick and try to find their address before he even answered the phone and said hello.
But we had Nate Robbins on the show and I think he talked more about cold calling. Where, Brett, you already have a warm lead where that, I feel like I would be way more comfortable with because you already know they’re calling because they’re interested about something, or maybe they’re just curious, they want to know what you would pay for their house. But either way, it’s not the, we’re just reaching out out of the blue and cold calling them. But Nate was episode 326, if anyone’s interested in hearing that side of talking to people on the phone, because I did learn a lot from him, too. So, Brett, when you’re on the phone with people, how are you being transparent about your process of purchasing their home?

Brett:
Yeah. Very, very good question. And, Tony, what you mentioned, I actually dug up my old notebook that has my screening questions that I would use, and I’d carry around this everywhere, just in case somebody called, I could wrestle it up real quick so I would remember, “I need to make sure I hit all of these things,” like you mentioned. Or, “Do you live there? Is it rented? What’s the condition of the house? Has any work been done on it recently? Do you own it free and clear?” A lot of different questions that lead to that next step in the process to where you figure out, by the end of the call, “Is this something that we should take the next step on? Is this something you’re still interested in?” And that’s the kickoff for asking what you asked about, which is, what does the rest of this process look like?
At that point you’ve got a go-no-go decision, right? After talking with them, they’ve felt me out, I’ve felt them out, and usually by the end of that conversation, either I realize this is maybe not something I want to pursue, or they realize, maybe I’m just not willing to sell. But if they do, I ask, “Is this something you’d like to continue with, move forward and move on to next steps?” And if they say yes, I start to explain what that whole process looks like and take it high-level start to finish to let them know like, “All right. Well, the next step after this would be me finding some time to come on-site and actually see the property and walk the property and verify some of the key things that we talked about today, and just verify the condition and understand the property itself.”
After that, I need to go back and understand, all right, if there are things that need to be done to the house, I need to run some numbers to figure out, is this something that’s going to make sense from a purchase and rehab standpoint? And just being very honest with them and letting them know, like, “Hey, I understand that you may be interested in selling, but if these numbers don’t make sense, this is not something I’m going to be able to move forward with either. But if for some reason we can’t move forward, I’m happy to help you with the information that I have and figure out what may be the best direction for you to go in.”
But talking them through that whole process of, all right, after the on-site, I may need to get an inspection to understand the property itself even more depending on what we see. And then at that point we’ll talk final numbers, and if we both come to a price that makes sense for both of us, then I start to explain what the actual closing process looks like so that they have a high level of how the whole thing works up front.

Tony:
Love that, Brett, and I appreciate you walking us through that. I think a lot of folks, they get the idea of sending the mail, but what happens afterwards is where they get a little nervous. And, guys, I’m going to put a little Easter egg at the end of this episode if our producers will help us out, but I have a hilarious voicemail from a very angry property owner that called me back a few years ago, and I’ll tack it on the end of this episode if you guys want to listen.

Speaker 4:
Hi, Sarah. My name’s (beep). I call bullsh*t (beep). You weren’t randomly driving around here with cash. I get one to two calls a day for the last two months. I’m an individual who enjoys privacy, but I’ve been getting one to two calls a day for the last two months of people who think they want to buy my (beep) property and make money off of it. I’m also a real estate investor, but I’m not stupid, so (beep) don’t call me again.

Tony:
So Brett, what I want to ask you is, for all these deals that you’ve done, about how much did it actually cost you to get started? Ballpark. What was the total investment for these seven deals?

Brett:
Geez, for the seven deals? Let’s see. I think the first portion, a few hundred dollars and rounding out a second marketing campaign, a few hundred dollars more. Funny, but probably just under $700 for the seven deals, and it’s not anything extravagant. Literally, the most expensive thing was I bought a printer so that I could print these letters. I found all the letters so I could print these letters out, and there’s some more of the personalization where I sign each one. And printing envelopes and stamp and return addresses, but that’s literally the most expensive part of that. Outside of that, it’s stamps, it’s paper. It’s not a lot of money to get started.

Tony:
Brett, I think you’re a shining example of just taking action, not being super fancy about it, not being worried about step 20 when you’re on step one. It’s just like, “Hey, what can I do next, and how can I keep making progress, and how can I stay consistent?” I think it’s a super important lesson for rookies that are listening. So I want to finish off, Brett, by asking you, and we touched on this a little bit at the top of the show, but there are a lot of people right now who are worried about investing in real estate. Interest rates are climbing, you’ve seen prices going up, prices going down. We’ve been on this rollercoaster ride, and a lot of folks are just waiting. So, what’s your take? Is it risky to flip homes right now, today?

Brett:
It can be if you’re not prepared and you don’t have a plan. I think now is a great opportunity to get into the market because of that fear and uncertainty. That’s the environment that I got started in with COVID. I can’t tell you how many people told me at the time, “Don’t do this. This is not a good idea. Everything’s going to go crazy.” And lo and behold, it was actually the best time to get started. And I think that’s another opportunity coming here soon. But back to why it’s a good time, you have to know what you’re doing. You have to have a good buy box, you have to buy properties at the right price. You have to understand the rehab costs and what you’re doing, and underwrite effectively upfront so that the numbers don’t lie.
You may have less opportunities now. Things may not pencil the way that they used to, but I think going in with a very specific plan and understanding very specifically what you want to do and what those numbers look like, I think it’s a great time, and especially now with off-market deals. There’s a lot of people who may want to sell but just can’t, and that’s where that conversation can go to where they feel like, “I can’t put my home on the market. There aren’t enough buyers out there.” Or, “I’ve wanted to sell my home for so long, but interest rates went up and I just don’t feel like my property is marketable enough to compete.” So, yeah, there’s definitely a lot of opportunities. You just have to be very specific about how you’re going about it and know your numbers, stick to your numbers.

Ashley:
Right. With your profits from the flips, we talked a little bit about how you’re flipping to buy rentals. Can you tell us a little bit of how those numbers work out? What are you making on average profit from the flips, and then how are you using that to buy the rentals?

Brett:
That first property, it was listed at 100,000 on market. I offered 60 and got it under contract for 70. We ended up putting, probably, let me see where that number is. Yeah, we put $47,000 in renovations into it and we had conservatively estimated that the ARV was going to be 160 and it ended up appraising at 181. So that’s a lot more money that we can take out and then reinvest into the next deal. So basically taking those profits from either a BRRRR and pulling that money out, or the revenue from a flip and then rolling that into the next deal.

Ashley:
Well, Brett, thank you for coming on and taking the time to share your process for creating your list, creating your buy box, and working us through and making me overcome my fear of talking to people. And I think Jody was too kind when he said it was talking to sellers or potential sellers. I think it’s just people in general, answering the phone. But if you want to find out more information about Brett or about Tony or I, we are going to link Brett’s website and our social media handles into the show description. You can find that below if you’re watching on YouTube or your favorite podcast platform.
I hope you guys learned a ton as to how you can take action today with building your buy box, doing driving for dollars, building that list out, and sending out those personalized mailers and waiting for the phone to ring. And I know it’s around the holidays and this is going to be released into January I believe. But I will tell you, last year I sent out mailers and I didn’t realize what I was doing and they got delivered to everyone the day before Christmas Eve. And I thought, “This is the worst timing.”
You have no idea how many times my phone rang that day. And so, don’t worry about waiting until the perfect time to send the mailers either. Just start taking action. You can always send another round of them a month later, two months later, three months later. Well, Brett, thank you very much. I’m Ashley, and he’s Tony, and we will be back with another guest and we’ll see you guys at the Real Estate Rookie podcast.
(singing)

 

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Our Lopsided Housing Supply

Our Lopsided Housing Supply


The housing market has two big problems: home prices and a lack of supply. With so few homes on the market, buyers have barely anything to choose from, and sellers remain in control. But how did we get to this point? Back in 2008, there were too many homes on the market, and we all know what happened to home prices. So how did we go from being oversupplied to undersupplied by MILLIONS of housing units so quickly? The answer is pretty simple.

Mark Zandi, Chief Economist at Moody’s Analytics, joins us again to give his take on the 2024 economy, the housing market, home prices, and our massive underbuilding problem. The last time Mark was on the show, he explained the “slowcession” that could have taken place in 2023. Instead, a roaring economy took off with low unemployment, high consumer spending, and real wealth increases for many Americans.

But, as we head into 2024, there are still a couple of BIG problems: little-to-no housing supply and a polarizing presidential election of epic proportions. Both of these will have big impacts on the economy, and if you want to know what could be coming next, don’t miss this episode!

Dave:
Hey everyone, welcome to On The Market, I’m your host, Dave Meyer. And listen everyone, after you hear today’s episode, I don’t ever want to hear again that data or economics or finance is not interesting because we have an amazing conversation and an amazing guest today, Mark Zandi, who is a very well-known American economist. He’s the chief economist of Moody’s Analytics, and I look forward to talking to Mark every time we have the great opportunity to have him on the show. He makes really complicated topics very easy to understand, and I really love just how humble he is about his remarkable success as an economist. But he also gives it to you straight. He tells you which data points are important, which ones are unreliable, which should be ignored altogether, and it really helps you cut through a lot of the clutter and make sense of what’s going on in the complicated economy.
Today, we talk a lot about the labor market and I learned several things that I never knew from Mark. We also get into immigration, what happens in the economy in an election year, and we also talk about the housing shortage and some of Mark’s ideas on how we could restore some affordability to the housing market. So we have a great show for you, and with no further ado, let’s bring on Mark Zandi from Moody’s Analytics.
Mark Zandi, welcome back to the podcast. Thanks for being here.

Mark:
Thanks, Dave. It’s good to be with you.

Dave:
For those of our listeners who are new or didn’t hear your last episode, can you just tell us a little bit about yourself and your career at Moody’s?

Mark:
Sure, I’m the chief economist of Moody’s. I joined Moody’s a while ago now, 15, 16 years ago. I sold a company that I had formed in 1990 to them, and I’ve been with them ever since. So I’ve been a professional economist for, hard to believe, but over 30 years. I’ve seen a lot of ups and downs and all arounds.

Dave:
When you were here on the show last time, we ended with this term that you had coined, the slow session, that you had been using to describe the economy. Can you remind us what a slow session is and if your thoughts about it came to fruition?

Mark:
Yeah, slow session, and you can look it up in Google. You can Google it. There’s a URL there that one of my colleagues purchased. Yeah, for nine bucks a year apparently so not bad. Slow session, not a recession. So the economy isn’t contracting, going backwards, but an economy that’s not going anywhere quickly, a slow session. I’ll have to say, 2023, of course not over yet, but pretty darn close is going to turn out to be a lot better than a slow session. Not only did we avoid a recession like we thought, but it was a really good year in terms of growth.
GDP is what economists use to gauge the broader health of the economy, that’s the value of all the things that we produce. That’s going to grow 2.5% on a real after-inflation basis in the year, and that’s a good year. I mean typically think of 2% as the benchmark. You get 2%, you’re doing just fine, especially when unemployment’s so low, when sub 4%. 2.5%’s great. So it turned out to be a much, much better year than certainly most people feared and even better than I had expected.

Dave:
What do you attribute that resilience to?

Mark:
A bunch of stuff, but there’s a list, but I put at the top of the list the supply side of the economy really surprised, meaning we got a lot more productivity growth during the year. We can peel that onion back too if you want, but productivity came back to life. One thing that might be going on is all those people who quit their jobs back a couple, three years ago, they’ve now taken on jobs that they think better of, they’re more suited to their talents and skills and they’re better paid and they’re happier. And we can see that in surveys and that probably translates through to higher productivity, but remote work might be playing a bit of a role. I think it’s way too early for AI, but that may play a role down the road.
The other big thing is labor force growth. A number of people out there working and looking for work. That has been very strong surprisingly, and part of that’s just more participation, more people are coming back into the workforce. Participation rates aren’t quite back to pre-pandemic, but they’re higher than I would’ve thought they would’ve been if there had been no pandemic, just because the retiring baby boom generation and then immigration has been boom-like, and of course that poses a whole slew of questions and challenges. But one of the benefits of that is you’ve got more folks out there working and looking for work, and that adds to growth. So because the supply side of the economy grew more quickly, surprisingly so, that allowed the GDP the amount of stuff that we produce to grow more quickly without any inflation, with inflation coming back in. So I can wax on, but that’s I think a high level the most important factor resulting in the surprisingly good economy.

Dave:
Great. Let’s dig into that a little bit more because you mentioned a couple things I think that are going to be really interesting for our audience. One of them was about labor force growth. During the pandemic, we saw a lot of people leave the workforce, and as you said, it’s starting to come back. You also mentioned that immigration is fueling a lot of the labor force growth. Is that legal migration, illegal migration, a combination of both?

Mark:
It’s got to be a combination of both. Certainly the former, legal immigration is up. I mean, that got crushed during the pandemic for lots of obvious reasons and that’s made its way back. That’s certainly adding to a number of folks out there working. But I do think we’ve seen, it’s clear we’ve seen a surge in undocumented workers now and I’m sure that’s adding to jobs and payroll and labor force. But here’s a technical point. These estimates, these numbers are based on surveys and if the Bureau of Labor Statistics, the keeper of the survey goes to someone who’s undocumented and say, “Are you working?” I’m pretty sure that undocumented worker may not want to respond to the survey. So I’m sure undocumented workers are finding their way into the workforce and adding to labor force, but I’m not so sure how much of that is behind these really good numbers that we’re observing.

Dave:
Got it. So in the numbers and the data that you provide in your report, which comes from the Bureau of Labor Statistics, that is mostly reflecting legal migration, but there might be even more labor force growth it sounds like that is not measured by traditional methods.

Mark:
Got it, exactly. The data is imprecise representation of reality and all data is an imprecise representation of reality. In this case, it’s quite imprecise. And my guess is my sense is that we’ve seen very strong labor force growth of strong immigration, but it’s probably been even stronger than we think it is in the data that we’re observing.

Dave:
That’s super interesting. I mean, one of the questions I’m constantly wondering about is when you look at the total number of job openings in the United States right now, it’s come down a little bit over the last couple of months, but it’s still I think eight and a half million, somewhere around there, pretty high. And even if, from my understanding, correct me if I’m wrong, even if we got back to pre-pandemic levels of labor force participation, it still wouldn’t fill the need or fill all of those jobs. Is that correct?

Mark:
Yeah, that’s the arithmetic, but I’m not sure that’s reality. I’m not sure I believe in those unfilled positions. Okay, now I’m going to speak to you as an employer. I hire lots of people, I employ lots of people.

Dave:
Yeah.

Mark:
I’ve got a couple hundred economists around the world in my world reporting up to me. And what’s happened is it’s costless to open up a position and you just leave it there, it doesn’t mean you’re going to hire anybody. You could slow walk that forever, and that’s what I think is going on here. I think it’s not like you’re getting dinged for having that open position. And here’s the other thing, if you work in a big company, a multinational like I do, the human resource function is a machine. It’s a very complex machine and apparatus. You really don’t want to shut that thing down, because once you shut it down, to get it back up and running is going to be incredibly painful. So you keep it running, but less than full force and that’s what’s going on here I think in a lot of companies.
So those open positions don’t mean what I think people think they mean, which is interesting because the economics profession, if you go back a couple, three years ago, there was this whole, even sooner, more recently than that, smart folks were saying, “Oh, we’ve got to have a recession. We’ve got all these open positions. That means the labor market was really tight. The only way we’re going to get cool the labor market off and get inflation back down is by jacking up interest rates and pushing the economy into recession.” So they pinned a lot of that view on all these open positions, but without actually, I think understanding. And I guess you wouldn’t really understand unless you’re actually a business person doing this, doing it actually that there isn’t as many open positions out there as people think there are.

Dave:
That is a great take and one I haven’t heard before, but makes total sense because you hear a lot right now about the concept of labor hoarding where people basically businesses don’t want to lay off employees or more hesitant to lay off employees than they were in the past because how the labor market was especially two years ago or whatever. And this seems like an extension of that almost where people might be opportunistic. You post a job and if someone fantastic comes along that you would love to have a couple years from now, you would take advantage of that, but you’re not necessarily eager to fill any of these positions with any sort of urgency.

Mark:
You nailed it, that’s exactly right. And you just want to keep those resumes coming in, you want to take a look, you might have a conversation or two, but it doesn’t mean you’re actually going to hire that person sign on the dotted line and I think that’s a lot of what’s going on here. And in times past that was less the case. Before online job matching and searching companies, if they had an open position, they had to go to the newspaper and put a help wanted ad, and now it’s expensive. Probably people don’t realize this, but if you go back in the day, probably 25 years ago, New York Times was a big client of mine, and they made a fortune on help wanted advertising. It was like, I don’t know, crack cocaine margins. I mean, it was incredible business.
The newspapers were the single most profitable industry on the planet. The pharmaceuticals were a close second, but the newspapers were number one, and that’s because the cost of doing that. But for the business person, that was costly. So if you weren’t actually going to hire somebody in any reasonable timeframe, you wouldn’t keep posting online. I mean, excuse me, you wouldn’t keep posting help wanted, right? You wouldn’t put it in the newspaper, but online costs are, if there is any costs, there’s some if you go LinkedIn I guess, or some other job searching sites, but it’s relatively modest in the grand scheme of things.

Dave:
So given that, and we talk about this on the show quite a lot, there’s a lot of different labor market data, none of it perfect as you pointed out, but when you look at the big picture, the aggregate of all the information you look at, Mark, what are your feelings about the strength of the labor market right now?

Mark:
I feel great about the labor market. I mean, it’s rip-roaring. It’s sub 4% unemployment for two straight years. Last time that happened was in the 1960s, and that’s the only other time in history I think that that’s been the case. Lots of jobs, job growth is moderating, but that’s by design because the Fed’s trying to cool things off and get inflation back in the bottle. Wage growth is good. There’s lots of different measures, but if you look at the plethora of the data, it says 4% wage growth and that now is higher than the rate of inflation. If you look at wage growth across all wage tiers across the wage distribution, low wage workers, high wage workers, everyone is getting wages that are increasing at a rate that’s faster than the rate of inflation. That’s been the case now for all of 2023, so that’s all really good.
Probably the best thing, quit rates have come in, which is I think consistent with the moderation and wage growth and that’s probably good because that was things were getting heated. Hiring has come in, it’s more consistent with pre-pandemic, but really, and you mentioned this in the context of labor hoarding, really important thing is layoffs remain very, very low. I mean, we’re talking today on a Thursday in December, we get the unemployment insurance claims data, which is a read on the number of people that lost their job and say, “Hey, can you help me out?” And get a check. That remains extraordinarily low, close to 200,000 per week, which that’s consistent with a rip-roaring labor market. So if you wanted to pick one part of the economy to highlight how well things are going, it is the job market. It is very good. And it’s across industry, it’s coast to coast. It’s not like one part of the country’s doing great, another part’s not. It’s uniformly the case across the country.

Dave:
I think that’s really important because there are a lot of high profile or when a big tech company lays people off that makes the news and I think that distorts a lot of the underlying data about what’s going on with the labor market that although some of the big companies were laying off maybe six months or a year ago, that overall that is not really the case. Initial claims, as you said, Mark, are extremely low. Continuing claims I think are going up a little bit but are still low in historical context, so it shows a lot of strength. Mark, given what you said about the labor market, can you tell us a little bit more about your outlook for this year, 2024?

Mark:
I’m positive, I’m upbeat. We may not get the same kind of growth in ’24 that we got in ’23, but that’s okay. Get GDP growth around two, that’s very consistent with a good solid year, help create a lot of jobs and at least certainly enough jobs to keep unemployment at or around 4%. So it should be a good year. I mean the key to the economy obviously is you and I is consumers, Dave, if we keep spending, particularly if you keep spending, it’s key that you keep spending.

Dave:
Me personally, I’m doing a very good job of it.

Mark:
Although you’re in Amsterdam, you’re not going to help out the US economy from Amsterdam.

Dave:
Oh, I come in hot every time I come visit though. I’m going skiing, I’m doing fun stuff, don’t worry about it.

Mark:
We need those dollars. But as long as the consumer hangs tough and does their thing and spend, not with abandon but just enough, we’re good. We’re golden because they drive the economy, and all the forces that influence consumer spending look pretty good. We talked about jobs, we talked about wage growth higher than the rate of inflation. We talked about unemployment. The stock market’s at a near record high. Housing values, they’ve gone flattish, but they’re way up from where they were just a few years ago. Lower income households are under more financial pressure and they have taken a bigger hit from the previously higher inflation, and so they have borrowed against their credit cards and taken on consumer finance loans and are now paying a lot more in interest because of the higher rates.
But middle income and high income households, they have not borrowed, and they have done a really good job of locking in the previously low record interest rates through various refinancing waves. The average rate on an existing mortgage is 3.5% so that gives you a sense of, it’s amazing. So people are really insulated from the higher rates, and then there’s still a fair amount of excess saving that got built up during the pandemic. Again, high income, high middle income households have most of that, and households are sitting in their deposit account as cash and they call on it when they need it and have used it to supplement their income.
So if you add up all the things that drive consumers and their spending behavior, it all looks pretty good. Certainly consistent with the idea that they’ll hang tough, stay in the game and allow the economy to move forward without suffering a recession. Now, obviously a lot of risk, a lot of things to worry about. There always is. The thing that makes ’24 unique is because we have an election coming, and we could talk about that if you want, but that does pose some potential threat given just how fractured our politics are. But abstracting from the things that are low probability, the most likely scenario is that we have another reasonably good year.

Dave:
I do want to get into the political question, but before we do it, I just would love your opinion, given your belief that there is remaining strength in the US economy, how do you feel about the Fed’s recent, I don’t know if you really call it a pivot, but their more dovish approach in the last couple of weeks?

Mark:
I’m all for it, I think it makes a lot of sense. I was perplexed back previously when they still thought they’d raise rates in 2023. I thought that made a lot less sense to me in the context of fading inflation, everything suggested that they could pause, and now they’re forecasting three-quarter point rate cuts in 2024. That makes sense in the context of inflation moderating and all the trend lines there look really good. It feels like by this time next year we’ll be within spitting distance of the Fed’s target without any rate hikes and some rate cuts. The only thing that’s keeping inflation from its 2% target, the Federal Reserve has a target of 2% on one measure of inflation, is the growth in the cost of housing services.
And that goes back to rents. And as you know, Dave, rents have gone flat to down for the past year, and so that’s going to translate through in the slower growth and the cost of housing services over the next year. And as that happens, overall inflation is going to get back in the bottle so to speak. So I forecast lots of stuff, some things I’m confident in, some not so much. Inflation coming back to target by this time next year, if we have this conversation next year, and I’m on the record here now, I feel confident in that. I think that’s very likely to happen. Stuff could occur, but that’s very likely to happen. And if so, that would be consistent with rate cuts so I’m all on board with that.

Dave:
I certainly hope you’re right. And I do just want to take a minute to explain something that Mark just said, which is rents have been one of the main things that have been keeping one of the main headline inflation indicators that you hear about, the Consumer Price Index, up over the last couple of year or so. But the way that it’s collected for the CPI lags quite a bit. And so that is why we see inflation numbers reflecting higher rent. Whereas if we look at some of the data I look at or a lot of the private sector data into rents, you see as Mark said, they have been flat or even fallen in some markets. And so the Fed, even though the CPI uses this older historical data, they can see from private and other data sources that the rent pushing up inflation is likely to end. So that is, I believe, Mark a big basis of your hypothesis about inflation coming down.

Mark:
Yeah, you explained that very well, Dave. That’s exactly right. Yep, exactly right.

Dave:
Thank you. You mentioned.

Mark:
A, A+.

Dave:
I appreciate that, I’ll take it.

Mark:
I’ll put my professor hat on.

Dave:
You mentioned that an election year could influence the economy. Can you tell us a little more about your thinking on that subject?

Mark:
Well, I do worry about our fractured politics, they are a mess. I think it’s likely that the election is going to be close. Feels like it’s going to be former President Trump against current President Biden again. Obviously, a lot of script to be written over the course of the next few months and the year, but that feels like the most likely scenario and that argues that it’s going to be a very close election. And if it’s a close election, when I say close, it’s going to boil down to 5, 6, 7 states. It probably boils down to one county, two counties in each of those states because at the end of the day, it’s really about, I live in Pennsylvania. That’s a swing state, and the swing county is Chester County, the county I live in because it’s a suburban county, it’s a purplish county.
In fact, I joke my wife is going to determine who’s going to be the next president because we live on a circle. The circle is a mile in length in Chester County, and it’s some legacy farmers and folks you think are Republican. And then you’ve got a bunch of newbies, Vanguard employees because we live very close to Vanguard and got less Vanguard executives coming in and they are more progressive Democrat. In fact, I could go on and on about my neighborhood. It’s a story in and of itself.

Dave:
But the way the elections have gone recently, it really could come down probably not to one vote, but you do see these hugely impactful counties or states coming down to fractions of a percent of the total population. So I agree that, obviously we’re a long way away. We’re still 11 months away, but it does seem like it will be a close election.

Mark:
The point is it’s going to be close, and if it’s close, it’s going to be for sure going to be contested. If it’s contested, well, that could be messy, and I think that’s a threat to sentiment which is already pretty fragile. And at the end of the day, a recession is a loss of faith with sentiment. As fragile as it is, if it takes another knock, people could pack it in. The consumer doesn’t do what I expect and we don’t have the year I expect.

Dave:
I got it, okay. So it’s not necessarily that there’s historical precedent that during an election year.

Mark:
No.

Dave:
The economy behaves one way or another. It’s more just given the political realities right now there’s just more chance for, yeah. There’s just more chance for a surprise I guess, or a loss of faith like you said.

Mark:
Maybe it won’t be a surprise because we’re all talking about it already.

Dave:
Fair.

Mark:
But one of the fundamental strengths of the American economy is the stability of government, the political process, the rule of law. And if that’s shaken, challenged, then that goes to the core of what makes the US economy exceptional, and it is exceptional. And so that poses a threat to economic growth in the coming year. And of course even after that longer run.

Dave:
I’d love to turn a little bit towards our focus here of the show on the housing market. In your report, you detail some interesting information about the housing shortage. We’ve talked about this, but probably not for a while on the show. Can you just tell us a little bit about the nature of the housing shortage in the United States?

Mark:
Yeah, we don’t have enough homes. Particularly affordable homes, both for rent and for homeownership, and this happened in the wake of the financial crisis, the bust. I mean, housing seems to be always at the center of our economic problems, I don’t know why. But before, the financial crisis 15 years ago, the problem was overbuilding. Builders put up too many homes, vacancy rates soared, and that was the basis for the collapse in the housing market that occurred in the crisis, 2008, 2009 into 2010, house prices fell 2020 5% peak to trough depending on the index. The bottom really wasn’t until 2011.
That wiped out a lot of builders. It was such a wipe out crash, it wiped out builders, it wiped out a lot of infrastructure for building. It also raised the cost of building because a lot of local governments that rely on property tax revenue got nailed by the fall in housing values and so then they jacked up fees on permits in construction. And so the fixed cost for building rose very sharply in that period. And so that’s really made it difficult to ramp up homebuilding, particularly for lower priced homes that have lower margins, again, the builder has to cover those higher fixed costs. And it really wasn’t until right before the Fed started raising interest rates that homebuilding seemed to have gotten back to where it needs to be, not to solve the shortage, just simply to ensure that it wasn’t going to get any worse, that we were putting on enough homes to meet the underlying demand.
And by the way, going back to the point about immigration, underlying demand may even be stronger than we anticipate because we’ve got all these immigrants coming into the country, and we probably much more than we think, and it’s adding to the problems at the affordable part of the market and then adding to our homelessness issues and that kind of thing. But if you do the arithmetic, and so right now we have a vast shortage. The vacancy rates are low, the homeowner vacancy rate is at a record low, and we’ve got data back until just after World War II. By my calculation, we’re short by about 1.7 million homes both for rent and for homeownership. Increasingly, it’s less of an issue on the rental side, more of an issue on the homeownership side.
So this just exacerbates the problems potential first-time home buyers have getting into the market. They have this shortage of homes, lots of other things going on, high mortgage rates, high house prices, soft income growth and that just adds up to a world of I can’t afford anything, I’m just locked out of this market. I think it’s one of the key reasons why even though the economy’s good, people don’t think it is, many people don’t because they’re paying more for lots of stuff and one thing that younger people in their thirties and forties know is it’s going to be, unless something changes here, unless mortgage rates come in and the house prices weaken a bit, they’re not going to be able to afford to become a first-time home buyer anytime soon.

Dave:
Yeah, it definitely impacts sentiment for sure. And like you said, it doesn’t seem like there’s an immediate fix. I did have a couple of questions for you to follow up. One of the things I look at quite a lot is that there’s been a lot of multifamily housing for rent, rental units being built in the US over the last couple years. And there’s some evidence that in certain markets there is an oversupply. If you look at absorption rates, they’re turning negative. So how do you square those two things? On one hand, we don’t have enough housing. On the other hand, we’re a little bit oversupplied. Can you help make sense of that?

Mark:
Yeah, the oversupply you talk about is entirely at the high end of the multifamily market. It’s these big apartment complexes that are going up in big urban centers. I live in Philly. If you go down to downtown Philly, massive projects, luxury apartments that are going in. That part of the market is oversupplied. Vacancy rates are rising and rents are flattening out there coming down in many. I say Philly, but that’s symptomatic of what’s going on in DC, New York, Boston, Chicago, Seattle, San Francisco, LA, lots of markets around the country.

Dave:
Oh, yeah.

Mark:
So they’re no problem. It’s really in the affordable rental for people that have lower income. It’s not lifestyle rental. Some people want to rent, it’s a lifestyle. I want to live in an urban center and I have that lifestyle and therefore I’m going to rent. This is rental because of necessity. I have no choice. I can’t afford to own a home, I have to rent. And it’s that part of the market where the shortages are more severe. And by the way, if I exclude the high-end rental, the shortage is even greater than 1.7 million units obviously. That 1.7 million is for the entire market. If I exclude that, the shortage is probably two and a half million, something along those lines, even much worse.

Dave:
So it’s similar to something we see with the purchase market, which there’s just seems to be a mismatch between the product available and what demand is. We don’t build a lot of small homes or first-time home buyers anymore that are affordable and seems like a similar thing happens in the rental market as well.

Mark:
Yeah, exactly. Exactly, it’s the same dynamic playing out. The entry level, builders focus on high-priced homes because that’s where the margins are. They can make a lot more money. They’re not as focused. That was changing right up until when the feds started raising interest rates. You could feel like D. H. Horton for example, the biggest home builder in the country really was increasingly focused on entry-level housing. So that was changing, and I assume that’s going to be the case on the other side of all this mess. But that was very recent. You’re right, builders had been focused on the high end of the market.

Dave:
Mark, do you know what level of construction we need to get to start making a dent in this deficit?

Mark:
Well, I think the underlying level of construction, single-family multifamily starts that we need just to maintain the current vacancy rate for the shortage not to become even worse is probably around 1.6, 1.7 million units. And right now, we’re a little bit shy of that. We just got one more data point though that was somewhat encouraging, but it’s only one data point. For the month of November, housing starts single-family multifamily got to 1.55 million, something like that. So that’s pretty good, I’m pretty encouraged by that. We’ve got to see better than that, but that’s helpful.
The one area where I think it would be good if policymakers could focus is for manufactured housing because the other source of supply on the homeownership side is manufactured homes. That’s about 100,000 units per annum. And of course that’s affordable and that’s where you can get some really good productivity gains through improved manufacturing processes. And so if I were king for the day, I might need a week or a month, but if I were king, I would focus on that market and how to get that going and produce a couple hundred thousand, 250,000 a year. We’ve done it in the past, I mean at the heyday of the manufactured home building.

Dave:
Oh, really?

Mark:
Yeah, it was a bit of a bubble. But if you go back into, I think it was the ’80s, there was a period when we were producing a quarter million manufactured homes a year, yeah.

Dave:
That’s fascinating. I didn’t realize that. It just seems like such an obvious solution. I appreciate all the other things that people are doing, but correct me if you disagree, but to me, the only way to fix the housing market is more supply. We just need a lot more supply.

Mark:
Yeah, absolutely.

Dave:
Everything else is a stop gap. And not that stop gaps shouldn’t be attempted, but we just dramatically need more homes and that seems like a good option.

Mark:
And some things where the intuition is, oh, if I could only help people with their down payment, or if I could only lower the mortgage rate somehow, or make mortgages assumable or portable, that’ll solve the problem. No. I get the intuition.

Dave:
Yeah.

Mark:
I get it. But all you’re doing is juicing up demand if there’s no supply, all that happens is you just jack up rents and prices and not helping anybody and it’s obviously very costly. So I really focus on the supply side. I mean, there’s some demand side things that I think we could do, but there are things that would kick in later once we get more supply coming into the market.

Dave:
All right, thank you. Well, Mark, this has been super helpful, but before we get out of here, I got to know what’s your outlook for housing prices for 2024?

Mark:
Yeah, you remember, Dave, I said I forecast lots of stuff. Some I’m confident, some not so much. This is one of those not so much.

Dave:
Good. Me neither.

Mark:
One of the surprises for me in 2023 because prices started falling when the Fed jacked up rates in ’22 and coming into ’23, it looked like we were going to see more price declines and I expected it to help store affordability. But instead, no, prices have firmed and actually are up a little bit. And the actual prices today are, I think they’re at an all-time record high, not by a lot. Prices really haven’t gone anywhere for a year and a half, but nonetheless, I mean they haven’t fallen to a significant degree. I still believe that we will see some price weakness here over the next couple, 1, 2, 3 years and that goes to restoring affordability. You can only restore affordability if mortgage rates decline, expect that. Incomes to rise, I expect that, but I also think we need some decline in house prices for that arithmetic to work for people to get mortgage payments to a place where they can afford them.
And I think what happens is, I may have talked about this when we met last time, but I think when happens is life happens. Events, life events, divorce, death, children, job change. Those things can happen and you can put off a move for a while, but after a period of time, the helm you’re living in doesn’t make any sense given your demographic need, you’re going to move. And my thesis is that when these folks start moving, then they’re going to have to cut the price at least a little bit to make the arithmetic work for the buyer, to get a buyer for the home. But that doesn’t play out in a month or a quarter, that plays out over two, three years, something like that. Or the other scenario could be that I feel as likely could happen, prices just stay flat for three, four years because there’s a so-called reservation house price. I know this myself, I believe my home is worth what the highest price Zillow ever posted.

Dave:
Everyone does, right?

Mark:
And I’m going to be very reluctant to sell at a price below that so I might just wait, wait, wait until rates are down, incomes are up enough that I can sell my home at the price I think it’s worth, which is the highest I’ve ever saw in Zillow.

Dave:
I think that from my completely observational and anecdotal consensus analysis of economists, I think that’s what a lot of people think is that prices are going to remain relatively flat and you can restore affordability over time by, like you said, by mortgage rates coming down slowly, by wages going up slowly if housing prices just stay flat, affordability will improve. But like you said, it could also be a combination of all three. So appreciate you giving us your outlook. We know it’s very tricky to forecast this right now, but had to get your opinion. Mark, if people want to check out the great reports you’ve put together or follow your work, where should they do that?

Mark:
There’s a website called Economic View, and there’s a lot of free content there. It’s a paid site as well, but there’s a lot of free content. And I put a lot of the work I do write, I post it on the free side of the paywall, so you can take a look at that. I also tweet @MarkZandi, so feel free. I actually, I got my handle @MarkZandi gazillion years ago. Never used it because I, “Well, what’s this Twitter thing? Why would I do that?” And so I entered in right before all this recent turmoil on Twitter, which I still don’t quite understand or get. But anyway, I actually enjoyed the Twitter. This is going to sound weird, but when I was a kid, we had a teacher who taught us haiku, you know haiku poetry?

Dave:
Yeah.

Mark:
Japanese poetry, and it was very rigid in terms of the syllables and the lines and everything.

Dave:
Yeah, it’s 14 syllables or something like that.

Mark:
I don’t even remember but I loved writing haiku and I love writing tweets. I love it because it’s so therapeutic because you have to get into 280 characters and that really hones what you’re saying. And that really, I think really is quite useful.

Dave:
Honestly, I think the economic conversation on Twitter is something you can’t get anywhere else.

Mark:
I think you’re right.

Dave:
I follow so many different economists and analysts on Twitter for something about the format of Twitter just works really well for this economics financial conversation that doesn’t work on any other social media platform in my mind. So I follow you there, and a lot of the guests that we have here, they’re primarily on Twitter. So if you want to follow Mark.

Mark:
We should start a social media for economics. What do you think?

Dave:
It would be 20 of us, but I don’t know if we’d get the ad revenue from Twitter, but.

Mark:
I don’t know. I like that idea somehow.

Dave:
I don’t know. We get a lot of downloads here, so maybe we’ll get our audience over too.

Mark:
Yeah, I like that idea. Of course, I’m going to be dead wrong, but I still like the idea.

Dave:
Well, you’ve got one follower already from me.

Mark:
There you go.

Dave:
All right, Mark, thanks so much for joining us. We appreciate it and hope to have you back again soon.

Mark:
It was really a pleasure, I really enjoyed the conversation. Thank you so much.

Dave:
On The Market was created by me, Dave Meyer, and Kaitlin Bennett. The show is produced by Kaitlin Bennett, with editing by Exodus Media. Copywriting is by Calico Content, and we want to extend a big thank you to everyone at Bigger Pockets for making this show possible.

 

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